Bounce Back - Pacific Asia Travel Association Thailand Chapter

Terrorism impacts on entire destinations and individual businesses. Negative
publicity and cautionary government travel advisories often work in tandem
to deter foreign tourists from visiting a destination which has been subject to a
terrorist attack. High profile events are obvious targets for criminals and terrorists
and the cost of security for mega events such as the Olympic Games and the
World Cup Football finals have escalated in recent years.
High rates of criminality, especially when tourists are targeted present a major
challenge to security professionals and the tourism industry, Criminal acts
targeting tourists in developing countries lead to negative publicity and negative
travel advisories. This trend has been especially notable in the Caribbean countries,
most of which operate within economies highly dependent on tourism.
This document highlights two key areas of security focus:
The first is the development of a security audit which should be carried out by
every tourism business. The second issue will focus on a recovery program which
emphasises cooperation with media and messages to stakeholders, the travel
trade and consumers in key source markets.
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