Bounce Back - Pacific Asia Travel Association Thailand Chapter

pata.thailand.org

Bounce Back - Pacific Asia Travel Association Thailand Chapter

CONTENTS

Part 1

Part 2

Defining a Tourism Crisis

Ranking the Severity of Crisis Events

Focus on Risk Managment and Security

1

2

5 - 16

Part 3

Part 4

Effective Tourism Crisis Management

Crisis and Recovery Model Marketing

16 - 28

29 - 31

Part 5

Part 6

Recovery Marketing

Tourism Recovery Strategies from Security

Related Issues with a Focus on Media Relations

Highlighting Social Media

32 - 36

37 - 44

44 - 47

Part 7

Part 8

Risk, Crisis & Recovery resources

4-R Sample Checklists

48 - 50

51 - 58

Resources and References for Risk, Crisis and Recovery in Tourism

Prepared for the Pacific Asia Travel Association ( PATA ) by :

Dr. David Beirman - Events, Leisure, Sport & Tourism University of Technology-Sydney

Bert van Walbeek - The Winning Edge - Bangkok © 2011

on behalf of the PATA Tourism Crisis & Recovery Task Force

ISBN: 978-0-9806738-2-1

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