Bounce Back - Pacific Asia Travel Association Thailand Chapter

pata.thailand.org

Bounce Back - Pacific Asia Travel Association Thailand Chapter

Media, when treated with maturity and respect have the potential to be a critical

ally in reshaping positive perceptions about a destination or business in recovery

in key source markets.

However, it is vital to understand that the media should not be manipulated and

if media perceives that it is, the response will be hostile and harmful.

In the case of a business or destination which has suffered a loss of reputation

due to security related issues tourism destination authorities and tourism

business need to be as transparent as possible in their dealings with the media

in addressing security concerns and remedial measures taken to address them.

42 Bounce Back