Resonance Consultancy

loisirquebec.com

Resonance Consultancy

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Resonance Consultancy


About Us

Based in New York and Vancouver, Resonance Consultancy in

a strategic insight, ideation and branding firm that works with a

wide variety of clients to envision and create new resorts and

communities, brands for wineries, hotels, sporting goods, and

other leisure and lifestyle-oriented products and services.

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The Leisure Boom Ahead

• American Time Use Survey (2005 ) and

projections by Linda Nazareth, The

Leisure Economy (2007)

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Travel & Leisure

Affluent Preferences

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The Survey

The Luxury Institute & Resonance Consultancy conducted

research among affluent consumers with a minimum annual

household income of $150,000 about their usage and

preferences related to travel and leisure

A national sample of 832 wealthy consumers (Median

income $212k with median net worth $1.6 million) were

surveyed in-depth online about their opinions in 2008

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What we looked at

- Desirable possessions, services & experiences

- Recreational activities

- Vacation preferences

- Vacation experiences & activities

- Environmental considerations

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What are some key

findings we

discovered?

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State of Status:

A New

American

Dream?

#1) Owning a Vacation Home

#2) Freedom to Work from Home

#3) Taking Exotic Vacations

#4) Extended Time off Work

#5) Gourmet Kitchen at Home

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Vacation

Experiences

& Activities

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Factors Influencing the Choice of

Destination: Scenery, Cost, & Culture

Scenery and nature

Cost

Cultural attractions (museums, theatre, historic sites, etc.)

Close to beach, access to water

Local excursions/sightseeing

Dining and nightlife

Friends/family members have had positive experiences

there

Shopping

Outdoor activities (golfing, tennis, water sports, etc)

English spoken

Easily accessible

Off the beaten path location

All-inclusive programs

Spa and health services

Can drive to (don't have to fly)

Programs for children/Kid friendly

The currency accepted

Other

6%

33%

38%

50%

49%

47%

45%

58%

56%

32%

32%

29%

23%

20%

19%

18%

Important Factors for

15% Deciding Vacation Destination

11%

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Top 5 Most Desired Vacation Experiences

(1) Tour through wine country

(2) Cruise on a luxury liner such as QE2

(3) Trip to luxury casino & shows in Las Vegas

(4) Train trip on Orient Express or Rocky Mountaineer

(5) Visiting a rare or remote landscape, such as

Antarctica

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Top 5 Activities the Affluent would

like to try on their next vacation:

(1) Once-in-a-lifetime activity

(2) Learning a new skill

(3) Improving an existing skill

(4) Improving personal fitness

(5) Horseback riding & boating

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Leisure & Sustainability

Almost 1/3 of the wealthy are willing to pay a premium for

an environmentally friendly accommodation

For 1/6, green transportation & the urgency to visit an

environmentally sensitive area are equally important

Only 5% of the wealthy are buying carbon-offset when

traveling

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Future Trends... Cultural Escapes

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Future Trends...Agro-Tourism Luxe

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Future Trends... Roving Resorts

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Contact

Chris Fair

cfair@resonanceco.com

(212) 905-3471

95 Morton St. Ground Floor

New York, NY

10014

www.resonanceco.com

WLC, 10-07-08

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