2014 PCANSW Partnership Opportunities - Pony Club Association ...

The Pony Club Association of NSW 


Partnership Opportunities 

2014 PARTNERSHIP PROPOSAL

Company Profile 

What is Pony Club? 

Pony Club NSW, established in 1946, is the largest recognised state body for pony clubs in Australia and one of 

the largest associations of riders in the world. Pony Club NSW is a not-for-profit organisation with all net 

income generated through club and event management invested into the development of horse riding in NSW 

through targeting grassroots, and elite development programs, competitions and education programs. 

Pony Club NSW exists to encourage horsemanship amongst its members, to provide appropriate coaching and 

competition, and to raise awareness of sportsmanship and citizenship of its members. 

Pony Club NSW has over 270 clubs with over 15, 500 members. NSW has the largest representation of 

Australian Pony Club memberships at approximately 40%. These Pony Clubs operate from Tweed Heads in the 

north of the state to Eden in the south. These clubs include riding members up to the age of 25, and non-riding 

members such as parents and coaches. Such institutions represent the absolute grassroots level of horse riding 

in NSW. Some of the activities provided by Pony Club in NSW include training and competition in dressage, 

jumping (showjumping and jumping equitation), cross country, sporting, mounted games, polocrosse, trail 

rides, campdrafting, show riding, eventing and many others. 

The Future 

Pony Club NSW seeks to nurture existing partnerships, and form new and exciting relationships. We look 

forward to you joining us as we continue to lead the way in developing the sport of horse riding from a grass 

roots level to elite level competition. 

Contact 

We welcome you to contact our Marketing Co-ordinator to discuss these opportunities in further detail. 

Lisa Ferguson 


PO BOX 2085 

Wollongong NSW 2500 

Phone: 02 4229 8977 

Fax: 02 4229 8966 

Email: marketing@pcansw.org.au 

Website: www.pcansw.org.au

What happens at Pony Club? 

Rally Days 

Rally Days are held at regular intervals at which riders receive their instruction on riding and caring for their pony. 

These rallies are run by voluntary instructors and are the backbone of the movement. 

Regional Schools 

Pony Club NSW provides high level coaching to riders in each particular discipline. Riders receive instruction from 

NSW State coaches. 

Instructors Schools 

These school are designed to educate potential and current instructors to give them an opportunity to gain or 

improve their qualifications for instruction at Pony Clubs. Pony Club NSW has now embraced the National Coaching 

Accreditation Scheme (NCAS). NCAS, an initiative of the Australian Sports Commission (ASC), is a progressive coach 

education program. 

State Camp 

Pony Club NSW holds a Camp each year for the top 15 riders in Dressage, Showjumping, Eventing and Mounted 

Games. These riders are instructed by top Australian coaches. 

Competitions 

Competitions are held at a Club, Zone, State, National and International level. Pony Club NSW holds nine state 

championships a year. While a number of clubs and zones also have regular competitions on an annual basis. 

Pony Club NSW Online 

The Pony Club NSW Website, Facebook page, Blog and Twitter page is a major source of communication for 

members in NSW, providing up to date information across all areas of Pony Club NSW’s operation.

Dressage 

Sporting 

Campdrafti… 

Jumping… 

Showjumpi… 

Polocrosse 

Mounted… 

ODE 

Show Riding 

State Championships 

300 

250 

200 

150 

100 

50 

0 

2010 

2011 

2012 

2013 

State Championship entries 

Nine State Championships are held annually in the following disciplines; Dressage, Sporting & Campdrafting, 

Jumping Equitation, Show Jumping, Polocrosse, Mounted Games, One Day Event (ODE) and Show Riding. 

Competitors must be a required standard to qualify to participate in these championships. Competitors are between 

the ages of 9-24. Entrants compete in their relevant age group, typically under 13, 13 to under 15, 15 to under 17 

and 17 to under 25. Approximate attendance per championship is; 

Competitors: 100-350 per event 

Volunteers: 30+ per event 

Spectators: 250+ per event 

State Championship sponsor trade stand 

Prizes 

Product and Horse Rug donations can be presented for; 

Age Champions - 3 to 6 recipients, excludes Polocrosse and Mounted Games 

Team Champions - 10 to 21 recipients, Polocrosse and Mounted Games only 

Champion Zone - 4 recipients, excludes Polocrosse and Mounted Games 

Champion State - 4 recipients, not applicable to all championships 

State Championship presentation ceremony

STATE CHAMPIONSHIP PARTNERSHIP 

PREMIUM 

(9 x State 

Championships) 

GOLD 

(1 x State 

Championship) 

Naming Rights. 

“(YOUR BUSINESS NAME) State (discipline) Championships” to be printed on the class and place ribbons 

Trade Stand at Championship. Size will vary depending on location. Sponsor to provide all equipment at own expense and arrange setup through 

the local event organiser. Premium – 9, Gold – 1, Silver – 1 

Signage, provided by sponsor, displayed at venue. Premium –max of 4 signs per event, Gold –max of 2 signs, Silver – max 1 sign. 

Announcements at the grounds, given by event organisers. 

SILVER 

(1 x State 

Championship) 

BRONZE 

(1 x State 

Championship) 

Opportunity to be a part of the presentation ceremony. 

Acknowledgement of sponsorship at presentation ceremony. 

Logo in Championship Schedule 

Advertisement in Championship Draw. Premium – 9 full page, Gold – 1 full page, Silver – 1 half page 

Logo in Championship Draw; Premium – 9, Gold – 1, Silver – 1, Bronze – 1, Rug – 1. 

Logo with link on website under ‘Kindly sponsored by’. Premium – 1 year, Gold – 3 months 

Logo with link on website under ‘Current sponsors’ page. Premium – 1 year, Gold – 3 months, Silver – 1 month 

Website advertisement; Premium – 3 months, Gold – 2 months. 

Advertisement in Newsletter (4 issues per year); Premium – 4 full page, Gold – 1 full page, Silver – 1 half page, Bronze & Rug – 1 quarter page. 

Editorial space in Newsletter (up to 1000 words, editorial and photo’s supplied by sponsor). 

Interview with a member of your staff to appear in the ‘Careers’ feature article in Newsletter 

Logo under ‘Partners’ in Newsletter 

Name mentioned in Media Releases sent out to local, regional and national Media. 

Pon E News advertisement; Premium - 2 

Mail Out inclusion; Premium – 2 

Facebook wall post; Premium – 16, Gold – 2. 

Tweet; Premium – 16, Gold – 2. 

Total investment value. $12,000.00 $2,000.00 $1000.00 

 

 

 

 

 

RUG 

(1 x State 

Championship) 

Product donation. Optional Optional Optional (Cost can vary) (Aprox $100 per 

rug)

State Camp 

The Pony Club NSW State Camp brings together the top 60 riders in the in the disciplines of Dressage, Showjumping, 

Eventing and Mounted Games. The camp is held in January every year for four days at the Sydney International 

Equestrian Centre. Riders receive instruction from top Instructors and lectures from horse industry professionals. 

STATE CAMP PARTNERSHIP 

GOLD 

SILVER 

Naming Rights. 

 

Logo embroidered on the front chest of the State Camp polo shirts. 

 

Logo on entry form. 

 

Advertisement in State Camp program. Gold – 1 full page, Silver – quarter page 

Logo in State Camp program. 

Opportunity to include flyers in the State Camp rider packs 

Logo with link on website under ‘Kindly sponsored by’. Gold – 1 month 

 

Logo with link on website under ‘Current sponsors’ page. Gold – 1 month, Silver – 1 month 

Website advertisement; Gold – 1 month. 

 

Advertisement in Newsletter (4 issues per year); Gold – 1 full page, Silver – 1 quarter page. 

Logo included in the March Newsletter alongside State Camp article. 

Name mentioned in Media Releases sent out to local, regional and national Media regarding the State Camp. 

 

Facebook wall post; Gold – 2. 

 

Tweet; Gold – 2. 

 

State Camp article in ‘The Land’ Newspaper 

Total investment value. $1,000.00 N/A 

Product donation. Optional $600.00

Pony Club of the Month competition 

The Pony Club of the Month competition is an excellent opportunity to support Pony Clubs throughout NSW. Incepted in 

2007, the club of the month competition recognises one club each month for the tireless efforts of their members by 

rewarding the club with a prize. To enter, a member of the club must submit a short story with photographs outlining why 

they love being a member of their club 

CLUB OF THE MONTH PARTNERSHIP 

GOLD SILVER BRONZE 


 

Trade Stand at Championship. Size will vary depending on location. Sponsor to provide all equipment at their own expense and arrange setup 

through the local event organiser. Gold – 6, Silver – 3 

Logo in Championship Schedule. Gold - 9 

 

Advertisement in Championship Draw. Gold – 9 full page 

 

Logo in Championship Draw; Gold – 9, Silver – 9 

Logo with link on website under ‘Kindly sponsored by’. Gold– 1 year, Silver – 1 year. 

Logo with link on website under ‘Current sponsors’ page. Gold – 1 year, Silver – 1 year, Bronze – 1 year. 

Logo with link under competition page on website. 

Website advertisement; Gold – 4 months, Silver – 2 months. 

Advertisement in Newsletter (4 issues per year); Gold– 4 full page, Silver – 4 full page, Bronze – 4 half page. 

Logo and sponsorship details in Newsletter 

Editorial space in Newsletter (up to 1000 words, editorial and photo’s supplied by sponsor). 

 

Interview with a member of your staff to appear in the ‘Careers’ feature article in Newsletter 

Logo under ‘Partners’ in Newsletter 

Name mentioned in Media Releases sent out to local, regional and national Media. 

Pon E News advertisement; Gold – 4, Silver – 1 

Mail Out inclusion; Gold – 4, Silver – 2, Bronze - 1. 

Facebook wall post; Gold – 12, Silver – 6, Bronze - 1 

Tweet; Gold – 12, Silver – 6, Bronze - 1 

Total product donation (12 presented each year). $12,000.00 $6000.00 $1,200.00 

Cabarita Beach Pony Club 

Forbes Pony Club 

Hastings District Pony Club 

North Dorrigo Pony Club

Profile of the Month competition 

The Profile of the Month competition was introduced in 2012 to support our 

valuable members. To enter members must answer questions in order to create a 

member profile. One member wins a prize each month, with winners selected at the 

end of each month. 

PROFILE OF THE MONTH PARTNERSHIP 

GOLD 

SILVER 


 

Logo with link on website under ‘Kindly sponsored by’. Gold– 1 year 

 

Logo with link on website under ‘Current sponsors’ page. Gold – 1 year, Silver – 1 year 


Advertisement in Newsletter (4 issues per year); Gold– 4 half page, Silver – 4 quarter 

page 

Logo and sponsorship details listed in Newsletter 

Logo under ‘Partners’ in Newsletter 

 

Mail Out inclusion; Gold – 1 

Facebook wall post; Gold – 2, Silver - 1 

Tweet; Gold – 2, Silver - 1 

Total product donation (12 presented each year). $1,200.00 $600.00 

 

PCANSW Member Age 

44% 

30% 

Under 13 

13 to U15 

10% 

7% 

9% 

15 to U17 

17 to U25 

Over 25 

Profiles featured in the Horse Downunder Magazine

Newsletter & Social Media competitions 

The Pony Club NSW Newsletter is a magazine-style online publication that is distributed electronically to approximately 7,000 members. There are four 

editions distributed in March, June, September and December. Members have the opportunity to enter Newsletter competitions in order to win prizes. 

The Pony Club Association of NSW also posts regular competitions for our members on our Facebook page. 

NEWSLETTER PRIZE PARTNERSHIP 


Logo with link on website under ‘Current sponsors’ page. Gold – 1 year, Silver – 1 

year 


Website advertisement; Gold – 1 month 

 

Advertisement in Newsletter (4 issues per year); Gold– 4 full page, Silver – 4 quarter 

page, Bronze – 1 quarter page 

Total product donation. $1000.00 $400.00 $100.00 

SOCIAL MEDIA PRIZE PARTNERSHIP 




Advertisement in Newsletter (4 issues per year); Gold– 1 half page, Silver – 1 quarter 

page. 

Facebook wall post; Gold – 12, Silver – 6, Bronze – 2. 

Tweet; Gold – 12, Silver – 6, Bronze – 2. 

Total product donation. Gold – 12 prizes 1 per month $50 each, Silver – 6 prizes 1 every 

two months $50 each, Bronze – 1 prize $50. 

$600.00 $300.00 $50.00

Volunteer Awards 

As a volunteer based organisation these award recognise and appreciate our valued volunteers. Launched in 2010, the volunteer of 

the year award acknowledges the hard work and dedication of our volunteers. The Junior Service Award was introduced in 2013, this 

award acknowledges the service of our junior members. The Keith Lowe award is named after a former State President, this award 

recognizes senior members, 17 and under 25 years of age, who have provided practical assistance and outstanding service to their 

club and/or zone. 

One individual per zone receives each award, there are up to 28 recipients per pony club zone, an overall total of 84 possible 

recipients. Nominations are accepted from March with the winners are announced at the state meetings in July. Each recipient 

receives a prize pack including; a certificate, plus gift certificates/donations. 

VOLUNTEER, KEITH LOWE AND JUNIOR SERVICE AWARD PARTNERSHIP 


Naming Rights. (Excluding Keith Lowe Award.) 

 

Name with sponsorship details on nomination form 

Logo with link on website under ‘Kindly sponsored by’. Gold– 1 year 

 



Advertisement in Newsletter (4 issues per year); Gold– 1 full page, Silver – 1 half page, Bronze – 1 quarter 

page 

Mail Out inclusion; Gold – 1 

Facebook wall post; Gold – 2, Silver – 1, Bronze - 1 

Tweet; Gold – 2, Silver – 1, Bronze - 1 

Total investment value. $1,000.00 

Total product donation. Silver (84 recipients), Bronze (28 recipients in one award category). Optional $840.00 $280.00

Terms & Conditions 

1. GENERAL 

1.1 Deadlines, insertion specification, notes and all details listed in this document form part of the terms and conditions. 

1.2 Bookings must be made using the relevant official Booking Form. 

1.3 No information obtained throughout the course of dealing with PCANSW is forwarded, or sold, to a third party without prior written consent from an 

authorised PCANSW representative. 

1.4 Whilst every care has been taken in the preparation and publication of this document PCANSW cannot he held responsible for; (i) event cancellations (ii) 

award recipient numbers not reaching expected numbers and (iii) not adhering to the listed benefits due to circumstances beyond PCANSW control. 

1.5 In the event that all listed benefits are not adhered to PCANSW will consider a partial refund or provide alternative benefits which will be determined on 

a case by case basis. 

2. ADVERTISEMENTS 

2.1 Whilst every care is taken in the preparation and publication of advertisements PCANSW cannot he held responsible for errors or their subsequent 

effects. The content of advertisements are the responsibility of the advertiser. 

2.2 The statements and opinions expressed by others in any submitted format may not necessarily be those of PCANSW. 

2.3 The right is reserved to edit contributions as required to suit PCANSW style of publication or space. 

2.4 No guarantee is given regarding the position of advertisements unless a loading fee has been paid. 

3. PRODUCT & GIFT VOUCHER DONATIONS 

3.1 All product donations to be supplied to the state office EXCEPT gold and silver club of the month sponsors. This must be shipped directly to the winning 

club within seven days of the address being supplied by the PCANSW state office. 

3.2 All gift certificates to be supplied to the state office AND contain an expiry date of no less than six months. 

4. PAYMENT 

4.1 An invoice will be raised on receipt of booking. 

4.2 Only the listed payment methods are accepted. Advertisements will not be published unless payment has been received. 

4.3 Upfront payment is preferred. 

PCANSW = The Pony Club Association of NSW

State Championship & State Camp Booking Form & Deadlines 

Total Product 

Value (Please 

indicate $RRP) 

Product Donation (Please list items) 

Booking Deadline 

9 x State Championships $12, 000.00 (Optional) January 17 2014 

Please tick Sponsorship Total Cost $ 

Premium State 

Championship 

Gold State 

Championship 

Silver State 

Championship 

Bronze State 

Championship 

Rug State 

Championship 

State Camp 

Gold 

State Camp 

Silver 

1 x State Championship $2,000.00 (Optional) Please refer over page 

1 x State Championship $1,000.00 (Optional) Please refer over page 

1 x State Championship N/A Please refer over page 

1 x State Championship N/A Please refer over page 

1 x State Camp $1,000.00 (Optional) October 25 2013 

1 x State Camp N/A $600.00 November 30 2013 

Please circle which Championship you wish to sponsor; 

Dressage Sporting*Campdrafting* Jumping EquitationShowjumping PolocrosseMounted GamesOne Day Event (ODE) Show Riding 

Commitment period; 1 year 2 years 3 years 4 years 

*Special $2,000 for both Sporting & Campdrafting since held over the same weekend. $1,600 per extra championship if booking more than one, the same applies for booking successive years 

Company Details 

Company Name:…………………………………………………………Contact Person:………………………………………… 

Postal Address:…………………………………………………………………………………………..Post Code:………………… 

Telephone:………………………………………………………………..Fax:……………………………………………………………. 

Email:…………………………………………………………………………………………………………………………………………… 

Signed acceptance of terms & conditions:………………………………………………… Date:………………………... 

Payment Details 

Direct Deposit/EFT 

BSB: 032 622 

Account No.: 740 333 

Account Name: Pony Club Association of NSW 

Cheque 

Payable to The Pony Club 

Association of NSW

State Championship Dates & Booking Deadlines 

State Championship 

1) Sporting 

12 April 2014 

Location TBA 

5 Age Champions 

2) Campdrafting 


Location TBA 


Partnership 

Package 

Gold Partner 

Silver Partner 

Bronze & Rug 

Partner 

Gold Partner 


Bronze & Rug 

Partner 

Booking Deadline State Championship Partnership 

Package 

17 January 2014 


14 March 2014 




6) Polocrosse 

11-13 July 2014 

Location TBA 

21 Champions 

(3 teams of 7) 

7) One Day Event (ODE) 

27-28 September 2014 

Location TBA 


Gold Partner 


Bronze & Rug 

Partner 

Gold Partner 


Bronze & Rug 

Partner 




13 June 2014 

4 July 2014 


29 August 2014 

3) Dressage 

26-17 April 2014 

Location TBA 


4) Jumping 

Equitation 

17-18 May 2014 

Location TBA 


5) Showjumping 

5-6 July 2014 

Location TBA 


Gold Partner 


Bronze & Rug 

Partner 

Gold Partner 


Bronze & Rug 

Partner 

Gold Partner 


Bronze & Rug 

Partner 




21 February 2014 

21 February 2014 




6 June 2014 

8) Mounted Games 

4-5 October 2014 

Location TBA 

10 Champions 

(2 teams of 5) 

9) Show Riding 

6-7 December 2014 

Location TBA 


Gold Partner 


Bronze & Rug 

Partner 

Gold Partner 


Bronze & Rug 

Partner 



5 September 2014 



7 November 2014

Competition Booking Form & Deadlines 

Please tick Sponsorship Total Cost $ Total Product 

Product Donation (Please list items) 


Value $RRP 

Gold Pony Club of the 

12 x Pony Club N/A $12,000.00 31 January 2014 

Month 

Silver Pony Club of the 


Month 

Bronze Pony Club of the 


Month 

Gold Profile of the Month 12 x Pony Club Member N/A $1,200.00 31 January 2014 

Silver Profile of the Month 12 x Pony Club Member N/A $600.00 31 January 2014 

Gold Volunteer/Keith Lowe 84 x Volunteer/Keith $1000.00 Optional 3 March 2014 

& Junior Service Award 

Lowe & Junior Service 

Silver Volunteer/Keith Lowe 84 x Volunteer/Keith N/A $840.00 3 March 2014 

& Junior Service Award 

Lowe & Junior Service 

Bronze Volunteer/Keith 28 x Volunteer/Keith N/A $240.00 28 June 2014 

Lowe & Junior Service Award Lowe & Junior Service 

Gold Newsletter 4 x Newsletter N/A $1000.00 28 February 2014 

Silver Newsletter 4 x Newsletter N/A $400.00 28 February 2014 

Bronze Newsletter 1 x Newsletter N/A $100.00 No deadline 

Gold Social Media 12 x Social Media prizes N/A $600.00 31 January 2014 

Silver Social Media 6 x Social Media prizes N/A $300.00 31 January 2014 

Bronze Social Media 1 x Social Media prize N/A $50.00 No deadline 

Company Details 

Company Name:…………………………………………………………Contact Person:………………………………………… 

Postal Address:…………………………………………………………………………………………..Post Code:………………… 

Telephone:………………………………………………………………..Fax:……………………………………………………………. 

Email:…………………………………………………………………………………………………………………………………………… 

Signed acceptance of terms & conditions:………………………………………………… Date:………………………... 

Payment Details 

Direct Deposit/EFT 

BSB: 032 622 

Account No.: 740 333 

Account Name: Pony Club Association of NSW 

Cheque 

Payable to The Pony Club 

Association of NSW

2014 PCANSW Partnership Opportunities - Pony Club Association ...

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