Ornamental Plants - Directorate General for National Export ...
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DJPEN/MJL/XXI/09/2011<br />
INDONESIA<br />
Exotic and<br />
Brightly Colored<br />
<strong>Ornamental</strong><br />
<strong>Plants</strong><br />
What’s Inside<br />
The beauty of Indonesian ornamental plants has been<br />
admired by many countries. Located in the tropical climate<br />
zone, Indonesia is home to various ornamental plants from<br />
flowers, ferns to trees. Indonesia is also lucky to have various<br />
geographical features with their unique plants, from coastal<br />
and lowland areas to hilly and mountainous regions. The<br />
sprawling archipelago is also known <strong>for</strong> its dense tropical<br />
rain<strong>for</strong>est, home many exotic plants such as wild orchid. Some<br />
of these ornamental plants are natives to Indonesia while<br />
others are from other countries and climate zones but grow<br />
well in Indonesia. International standards, such as Good<br />
Agricultural Practices, have been implemented by farmers<br />
across Indonesia to increase the export of Indonesian<br />
ornamental plants. International growers and ornamental<br />
plant enthusiasts will surely find this month edition of <strong>Export</strong><br />
News to be an invaluable source of Indonesian ornamental<br />
plants and growers.<br />
djpen.kemendag.go.id
from<br />
EDITOR’S<br />
DESK<br />
Advisor :<br />
Hesti Indah Kresnarini<br />
Editor in Chief :<br />
Indrasari Wisnu Wardhana<br />
Managing Editor :<br />
R.A. Marlena<br />
Editors :<br />
Sugiarti<br />
Writer :<br />
Hendro Manurung<br />
Design :<br />
Karnaen Nafed<br />
Editorial Addresses :<br />
DIRECTORATE GENERAL FOR<br />
NATIONAL EXPORT DEVELOPMENT<br />
Ministry of Trade Republic of Indonesia<br />
Jl. M.I. Ridwan Rais No.5<br />
Jakarta 10110 – Indonesia<br />
Phone: +62 21 3858171<br />
Fax: +62 21 23528652<br />
Email: p2ie@kemendag.go.id<br />
Website: http://djpen.kemendag.go.id<br />
Published by :<br />
DIRECTORATE GENERAL FOR<br />
NATIONAL EXPORT DEVELOPMENT<br />
Ministry of Trade Republic of Indonesia<br />
Dear Valued Readers,<br />
Welcome to the September issue of <strong>Export</strong> News. As<br />
promised, we will continue to update you with the latest<br />
in<strong>for</strong>mation on the best products of Indonesia. In this<br />
edition, we feature one of our best innovative creations in<br />
the field of <strong>Ornamental</strong> <strong>Plants</strong>.<br />
The <strong>Directorate</strong> <strong>General</strong> of the <strong>National</strong> <strong>Export</strong><br />
Development, Trade Ministry, always makes every ef<strong>for</strong>t to<br />
promote quality export products from Indonesia, through<br />
domestic and overseas promotions. We have numerous<br />
promotional media to introduce Indonesian products. One<br />
of them is <strong>Export</strong> News, an English-language bulletin.<br />
In the September 2011 edition, <strong>Export</strong> News bulletin<br />
brings you the in<strong>for</strong>mation on Indonesia <strong>Ornamental</strong> Plant.<br />
<strong>Ornamental</strong> <strong>Plants</strong> products is one of Indonesia's flagship<br />
products that we will promote through the <strong>Export</strong> News<br />
bulletin. The bulletin will be distributed to all Indonesian<br />
representatives abroad.<br />
Speaking about the pride of Indonesian <strong>Ornamental</strong><br />
<strong>Plants</strong>, recently we already have started to see and feel the<br />
progress. Along with that, we believe the increase the<br />
progress of the <strong>Ornamental</strong> <strong>Plants</strong> products will follow suit.<br />
Among <strong>Ornamental</strong> <strong>Plants</strong> products that are the pride of<br />
supplier of cut flowers of aster, roses, tagetes, gerbera,<br />
dahlia, gladiolus, chrysanthemum, carnation, lily and<br />
amaryllis and many others.<br />
The supplay activity of Indonesian <strong>Ornamental</strong> <strong>Plants</strong> is<br />
clearly a major driving <strong>for</strong>ce <strong>for</strong> the growth and<br />
development of Indonesian <strong>Ornamental</strong> <strong>Plants</strong>, the<br />
September edition of <strong>Export</strong> News provide in<strong>for</strong>mation on<br />
several producers and showing the creativity and<br />
professionalism of reliable Indonesian human resources.<br />
We hope that the in<strong>for</strong>mation in this bulletin will be useful<br />
<strong>for</strong> our readers to get business partners in Indonesia. We<br />
wish you every success in your ventures to establish<br />
business relations with Indonesian business people.<br />
DITJEN PEN/MJL/87/IX/2011<br />
Thank you<br />
2<br />
EXPORTNEWS INDONESIA DJPEN/MJL/XXI/09/2011
Barcelona<br />
Calle Aribau 250, lantai dasar<br />
Phone : (+34 934111662)<br />
Fax : (+34 934146188)<br />
Email : itpcbcn@yahoo.com<br />
Budapest<br />
Indonesian Trade Promotion Center (ITPC)<br />
Bajcsy Zslinszky ut 12, 2nd floor No. 205<br />
Budapest 1051<br />
Phone : (36-1) 3176382<br />
Fax : (36-1) 2660572<br />
Email : inatrade@itpc-bud.hu<br />
Busan<br />
#103 Korea Express Building<br />
1211-1 Choryang Dong, Dong-Gu<br />
Busan, South Korea<br />
(Part Of 1st Fl, Korea Express Building)<br />
Phone : (82-51) 4411708<br />
Fax : (82-51) 4411629<br />
Email : itpc-kor@depdag.go.id<br />
Chennai<br />
Ispahani Center - 3rd Floor<br />
123/124, Nungambakkan<br />
High Road, Chennai, India 600034<br />
Phone : (91-44) 42089196<br />
Fax : (91-44) 42089197<br />
Email : itpcchennai@yahoo.com<br />
Website : www.itpcchennai.com<br />
Chicago<br />
70 West Erie Street, 3rd Floor<br />
Chicago, Illinois 60610 USA<br />
Phone : (+312) 6402463<br />
Fax : (+312) 6402648<br />
Email : hotmidap@yahoo.com<br />
Dubai<br />
Indonesian Trade Promotion Center (ITPC)<br />
Arbift Tower4 floor # 403<br />
Baniyas street Deira<br />
PO.Box 41664, Dubai – UAE<br />
Phone : (971-4) 2278544<br />
Fax : (971-4) 2278545<br />
Email : itpcdxb@emirates.net.ae<br />
Website : www.itpcdxb.ae<br />
th<br />
The 26<br />
Exhibition - Trade Expo Forum<br />
Product presentation - Indonesia Iconic Pavilion<br />
Hamburg<br />
Indonesian Trade Promotion Centre (ITPC)<br />
Multi Buro Servise - Glokengisserwall 1720095<br />
Hamburg – Germany<br />
Phone : (49-40) 33313-333<br />
Fax : (49-40) 33313-377<br />
Email : inatrade@itpc-hh.com,<br />
inatrade@itpchamburg.de<br />
Jeddah<br />
Indonesia Trade Promotion Centre<br />
Al-Mualifin St. Al-Rehab<br />
District / 5. Po Box 10, Jeddah 21411<br />
Phone : (+966-2) 6711271<br />
Fax : (+966-2) 6730205<br />
Email : tpc.jed09@gmail.com,<br />
itpc.jed09@gmail.com<br />
Johanesburg<br />
Indonesian Trade Promotion Center (ITPC)<br />
Suite 02/E4,2nd floor,Village Walk,Sandton<br />
Po.Box 2146, RSA Johanesburg X 9916<br />
South Afrika<br />
Phone : (27-11) 8846240<br />
Fax : (27-11) 8846242<br />
Email : itpc@itpcjhb.ca.za<br />
Lagos<br />
5, Anifowoshe Street, Victoria Island,<br />
Lagos- Nigeria<br />
Phone : (+234-1) 4619865, 4619860<br />
Fax : (+234-1) 2613301<br />
Los Angeles<br />
Indonesian Trade Promotion Center (ITPC)<br />
3457, Wilshire Blvd,suite 101<br />
Los Angeles, Ca 90010,USA<br />
Phone : (213) 3877041<br />
Fax : (213) 3877047<br />
Email : itpcla@sbcglobal.net<br />
itpc-usa@depdag.go.id<br />
Website : www.itpcla.org<br />
Lyon<br />
L' European - 19 bld Euge<br />
ne Deruelle - 69003 Lyon<br />
Phone : +33 4 78 60 62 78<br />
Fax : +33 4 78 60 63 14<br />
Mexico<br />
CENIT Plaza Arquimedes , Office : 105<br />
Arquimedes No. 130 Polanco,<br />
Del. Miguel Hidalgo C.P 11570 MEXICO, D.F<br />
Phone : (52-55) 50836055, 50836057<br />
Fax : (52-55) 50836056 11<br />
Milan<br />
Via Vittor Pisani, 8 - 6° Piano 20124<br />
Milano (MI) - Italia<br />
Phone : +39 02 36598182<br />
Fax : +39 02 36598191<br />
Website : www.itpcmilan.com<br />
Email : itpcmilan@live.it<br />
Osaka<br />
Indonesian Trade Promotion centre (ITPC)<br />
Phone : (081-6) 66155350<br />
Fax : (081-6) 66155351<br />
Email : itpc@itpc.or.jp<br />
Website : www.itpc.or.jp<br />
Santiago<br />
7th Floor WTC Building, Torre Sur Oficina 706<br />
Nueva Tajamar 481 Las Condes, Santiago, Chile<br />
Phone : (56-2) 4410494<br />
Fax : (56-2) 4410495<br />
Email : itpc.santiago@123.cl<br />
Sao Paulo<br />
Indonesian Trade Promotion Center (ITPC)<br />
Brazil 01419.002<br />
Phone : (55-11) 32630472, 35411413<br />
Fax : (55-11) 32538126<br />
Email : itpcsp@terra.com.br<br />
Website : www.itpcsp.org<br />
Sydney<br />
Indonesiam Trade Promotion Center (ITPC)<br />
Level 2, 60 Pitt Street Sydney NSW 2000,<br />
Australia. 60.Pitt Street Level 2nd Sydney<br />
Phone : (61-2) 92528783<br />
Fax : (61-2) 92528784<br />
Website : www.itpcsydney.com<br />
Email : itpc-sydney@depdag.go.id;<br />
trade@itpcsydney.com<br />
Vancouver<br />
Georgia Business Centre<br />
1400-1500 West Georgia<br />
Vancouver, BC, V6G 2Z6, Canada<br />
Phone : 778 3734916, 778 3734904<br />
Fax : 604 7860078<br />
<strong>National</strong> <strong>Export</strong> Development<br />
DJPEN/MJL/XXI/09/2011<br />
In this issue<br />
From the Editor’s Desk<br />
Market Review:<br />
Indonesian <strong>Ornamental</strong> Plant products in<br />
the World Market<br />
List of <strong>Export</strong>ers<br />
Commercial Attaches<br />
Indonesian Trade Promotion Center (ITPC)<br />
2<br />
4<br />
10<br />
11<br />
12<br />
INDONESIA TRADE PROMOTION CENTER (ITPC)<br />
See you at...<br />
Trade Expo Indonesia<br />
1 9 - 2 3 O c t o b e r 2 0 1 1<br />
Jakarta International Expo (JIExpo)<br />
Kemayoran - Jakarta - Indonesia<br />
ITM 4-J-8, Adia and Pacific Trade center 2-1-10<br />
Nanko Kita, Suminoe-ku Osaka 559-0034, Japan<br />
Edificia Park Lane Alameda Santos 1787Conj III -<br />
11 Andar Cerqueira Cesar, Sao Paulo<br />
Indonesia 2011<br />
DGNED<br />
<strong>Directorate</strong> <strong>General</strong> <strong>for</strong><br />
INDONESIA<br />
Exotic and<br />
Brightly Colored<br />
<strong>Ornamental</strong><br />
<strong>Plants</strong><br />
What’s Inside<br />
The beauty of Indonesian ornamental plants has been<br />
admired by many countries. Located in the tropical climate<br />
zone, Indonesia is home to various ornamental plants from<br />
flowers, ferns to trees. Indonesia is also lucky to have various<br />
geographical features with their unique plants, from coastal<br />
and lowland areas to hilly and mountainous regions. The<br />
sprawling archipelago is also known <strong>for</strong> its dense tropical<br />
rain<strong>for</strong>est, home many exotic plants such as wild orchid. Some<br />
of these ornamental plants are natives to Indonesia while<br />
others are from other countries and climate zones but grow<br />
well in Indonesia. International standards, such as Good<br />
Agricultural Practices, have been implemented by farmers<br />
across Indonesia to increase the export of Indonesian<br />
ornamental plants. International growers and ornamental<br />
plant enthusiasts will surely find this month edition of <strong>Export</strong><br />
News to be an invaluable source of Indonesian ornamental<br />
plants and growers.<br />
www.djpen.kemendag.go.id<br />
www.nafedve.com<br />
Hot issue<br />
Exceptional nature Indonesia with the completeness of the colorful<br />
ornamental plants. Various species of orchids, gladiolus,<br />
chrysanthemums, daisies, gerberas, dahlias, anthurium and tasty<br />
evening (Polyanthes tuberosa), lilies and roses. Gladiolus planted in<br />
stages so that harvests can be done continuously. In some areas, the<br />
old plant left to produce the ball, generally, yellow, red varieties of<br />
pink, red and black are popular. Chrysanthemums grown in open<br />
fields; white white chrysanthemum flowers are planted to produce<br />
one large, whereas the yellow and red varieties to three flowering<br />
shoots; rejuvenation per<strong>for</strong>med after 18 months. Aster, Gerbera,<br />
dahlias and more widely planted in North Sumatra from the<br />
chrysanthemum. Some flowers are also sold without ba<br />
Chrysanthemum, is one type of cut flowers are quite familiar to<br />
humans. Not only in Indonesia but is also well known in the world.<br />
That's because the prospect of chrysanthemum cultivation as cut<br />
flowers are very bright, supported by a very potential market,<br />
because chrysanthemum plants is one of the important cut flower<br />
crop in the world. Among these potential markets are Germany,<br />
Britain, Switzerland, Italy, Austria, America States, Sweden and so<br />
on.<br />
EXPORTNEWS INDONESIA DJPEN/MJL/XXI/09/2011 3
market review<br />
Indonesian<br />
<strong>Ornamental</strong> Plant<br />
Products in the World Market<br />
Indonesia is the world's largest archipelago of<br />
more than 13,000 islands with a total coastline of<br />
81,000 kilometers. With a population of 190<br />
million, Indonesia is the world's fourth most<br />
populous nation after China, India and the United<br />
States.<br />
The country is in the process of accelerating the<br />
d e velopment o f i t s e c o n o my t h rough<br />
industrialization on the basis of self reliance,<br />
including rural economy. This will create<br />
employment opportunities and improve the<br />
welfare of millions of people living in the rural<br />
areas, as well as increase production quantitatively<br />
and qualitatively to meet the growing demand of<br />
the rapidly expanding population. This will offer<br />
strong investment opportunities especially <strong>for</strong><br />
floriculture and other horticultural crops.<br />
<strong>Ornamental</strong> horticulture, especially cut flower<br />
production has sprouted from cultural and hobby<br />
based activities into a lively and prospective<br />
business. Current government ef<strong>for</strong>ts to monitor<br />
the domestic and global demand and production<br />
has provided sufficient evidence that the cut<br />
flower industry could contribute substantially to<br />
4<br />
EXPORTNEWS INDONESIA DJPEN/MJL/XXI/09/2011
market review<br />
the GDP of Indonesia. A productive cut flower<br />
industry could provide additional economic<br />
strength into the process of industrialization in the<br />
21st century. The government policy on<br />
horticulture development is directed to:<br />
- stimulate investment and create opportunity in<br />
the horticultural sector, based on agribusiness<br />
orientation;<br />
- reduce the sharp price fluctuation in order to<br />
maintain economic stability;<br />
- reduce import and increase export, to raise<br />
<strong>for</strong>eign exchange earnings;<br />
- create job opportunities and increase community<br />
income;<br />
- fulfill the demand <strong>for</strong> beauty, harmony and<br />
natural environment.<br />
a) Jabotabek : Jakarta, Bogor, Tanggerang<br />
and Bekasi<br />
b) North<br />
Sumatera :<br />
c) Riau : Riau Islands<br />
Brastagi, Kabanjahe, Tanjung,<br />
Morawa and Medan<br />
d) West Java : Cipanas, Cianjur, Bogor,<br />
Cisarua/Lembang Sukabumi<br />
Tasik Malaya<br />
e) Central<br />
Java :<br />
Bandungan, Yogyakarta<br />
Magelang, Tegal, Pemalang<br />
and Purbalingga<br />
f) East Java : Tretes, Batu, Pujon, Pasuruan<br />
and Madura<br />
In the sixth Five Year Development Programme<br />
(Pelita VI), expected contribution from<br />
horticultural commodities to Product Domestic<br />
Bruto is 6.1 percent and growth of horticultural<br />
production is 5 percent per year (Repelita VI<br />
Pertanian, 1992). Approaches in the Second Long<br />
Term Development Plan <strong>for</strong> the horticultural<br />
sector will be focused on agribusiness orientation<br />
which is modern, economically efficient and<br />
sustainable.<br />
2. Present Situation of Cut Flower Production<br />
Production centers of cut flower and ornamental<br />
plants have mostly developed on the basis of<br />
climatological and soil conditions and their<br />
distance from larger cities. Main production<br />
centres at present are:Due to the lack of statistical<br />
in<strong>for</strong>mation, it is difficult to obtain figures about<br />
total area cultivated, production and productivity.<br />
For development purposes it is necessary to keep<br />
track of these data as is done <strong>for</strong> other horticultural<br />
crops. The most important cities with regard to<br />
existing flower and ornamental sales as well as<br />
growing of orchids and ornamental plants are:<br />
Java : Jakarta, Bandong, Semarang, Malang<br />
and Surabaya<br />
Sumatera :<br />
Medan<br />
Bali : Denpasar<br />
Sulawesi :<br />
West Jakarta<br />
Ujung Pandang<br />
The main features of the production centers <strong>for</strong><br />
flowers and ornamental plants in Indonesia are<br />
described here under:<br />
Jakarta (Jabotabek)<br />
In general, every large city has its own orchid<br />
gardens which supply its own consumers. In<br />
Jakarta however, due to a scarcity of land and high<br />
price, orchid growers make investments outside<br />
Jakarta, <strong>for</strong> example in Tanggerang, Bogor and<br />
Bekasi. Estimates of a 1993 census by DKI Jakarta<br />
reveal that a total of 102 hectares were cultivated<br />
under orchids and ornamental plants. Of this, 73<br />
percent or 75 ha were in use <strong>for</strong> orchids. Orchid<br />
genera mostly grown by Jakarta growers are<br />
Dendrobium, Vanda, Arachnis, Oncidium,<br />
Phalaenopsis and Cattleya.<br />
Major production areas of orchids in Jakarta are:<br />
: Kebon Jeruk, Grogol and Cengkareng<br />
South Jakarta : Kebayoran Lama, Cilandak, Lebak<br />
Bulus and Pasar Minggu<br />
East Jakarta : Jatinegara, Kramat Jati, Pulo<br />
Gadung, Pasar Rebo and Pondok Gede<br />
EXPORTNEWS INDONESIA DJPEN/MJL/XXI/09/2011 5
market review<br />
Although orchid growing was primarily done in small<br />
shade net base gardens, presently some large scale<br />
orchid farms are established in Jakarta and its<br />
surroundings. Orchid growing is capital intensive<br />
compared to other cut flowers. An orchid farm of 1000<br />
square meters will require a working capital of around<br />
US$ 12,000 to 15,000.<br />
North Sumatera (Berastagi, Kabanjahe, Tanjung<br />
Morawa) and Riau Island<br />
Production areas in Kabanjahe are scattered over 4<br />
districts: Kabanjahe, Barusjahe, Tigapanah and Simpang<br />
Empat. Tanjung Morawa is located 17 km from Medan<br />
and is known as the center of production of ornamental<br />
plants in North Sumatera. Production of cut flowers<br />
include gladiolus, chrysanthemum, aster, gerbera,<br />
dahlia, anthurium and sedap malam (Polyanthes<br />
tuberosa). A few varieties of lilies and rose are also found.<br />
Farm sizes <strong>for</strong> flower growing in North Sumatera varies<br />
from less than 1000 square meters to one hectare. Most<br />
of the flowers are grown in combination with<br />
vegetables. Compared to Java less workers are used. Dry<br />
fish waste is used as fertilizer.<br />
Gladiolus is planted in a phased manner so that harvest<br />
can be done continuously. In some fields, old plants are<br />
left <strong>for</strong> bulb production; generally, yellow, pink, red and<br />
dark red varieties are popular. Chrysanthemum is grown<br />
in open fields; white chrysanthemum is grown and<br />
pinched to yield one big flower, whereas in yellow and<br />
red varieties up to three flowering buds are left;<br />
rejuvenation is done after 18 months. Aster, gerbera and<br />
dahlia are more widely grown in North<br />
Sumatera than chrysanthemum. Some<br />
flowers are also sold without stem.<br />
Most farms at Tanjung Morawa concentrate<br />
on more or less the same kind of ornamental<br />
plants, such as palms, pines, ixora,<br />
dieffenbachia, dracaena, cycas and croton.<br />
<strong>Plants</strong> are transplanted from the nursery into<br />
black plastic bags.<br />
The wholesale market is located at Berastagi,<br />
especially on Tuesdays and Fridays, where<br />
flowers are traded and distributed to<br />
different markets and flower shops in Medan.<br />
Cut flower growers in Riau island produce<br />
Heliconia, one of the most prospective and<br />
commercial tropical flowers.<br />
W e s t J a v a ( C i p a n a s , B o g o r<br />
Cisarua/Lembang and Sukabumi)<br />
Cipanas has been well known as a center <strong>for</strong><br />
flower and ornamental production <strong>for</strong> a long<br />
time. Due to its favourable location and<br />
climate many inhabitants of Jakarta visit<br />
Cipanas on the weekends. <strong>Ornamental</strong> plants<br />
are sold directly to consumers alongside the<br />
roads. Major cut flowers produced are<br />
chrysanthemum, rose, gladiolus, gerbera etc.<br />
Chrysanthemum from Cipanas is well known<br />
<strong>for</strong> its high quality. In rose, mostly local<br />
varieties are grown. Cut flowers are supplied<br />
to Jakarta using bamboo boxes with banana<br />
leaves and are transported to hotels, florist<br />
shops and Rawa Belong market in Jakarta.<br />
<strong>Ornamental</strong> plants produced at Cipanas are<br />
pines, adiantum, azaleas, dieffenbachia,<br />
dracaena, bougainvillea, hibiscus etc. which<br />
are produced in small pots by villagers and<br />
sold alongside roads.<br />
Bogor is known <strong>for</strong> its heavy rainfall with an<br />
estimated 320 days of rainfall in a year. Bogor<br />
has a very good connection with Jakarta and<br />
can be reached in half an hour by road. Cut<br />
flowers such as carnation, chrysanthemum,<br />
gerbera and cala lily are produced in plastic<br />
greenhouses at Megamendung and Ciawi.<br />
<strong>Ornamental</strong> plants such as palms, pines and<br />
adiantum are produced at Ciapus Bogor.<br />
6<br />
EXPORTNEWS INDONESIA DJPEN/MJL/XXI/09/2011
market review<br />
In Lembang cut flowers are grown on a small scale<br />
and are less important than ornamental plants. At<br />
Cisarua, a desa (village) next to Lembang, the<br />
villagers are producing ornamental plants in almost<br />
every home garden. It is estimated that there are<br />
around 100 growers with an average farm size of 500<br />
to 1000 square meters. <strong>Plants</strong> are grown in plastic<br />
bags in a medium of rice hulls mixed with stable<br />
manure. They mainly consist of flowering pot plants<br />
such as baby roses, asters, mini carnation etc. Young<br />
plants of pines, cycas, azaleas, dracaena and palms<br />
are also produced.<br />
Cut flowers such as gladiolus, anthurium and<br />
gerbera are mostly produced at Selabintana and<br />
Sukabumi. Sedap Malam (Polyanthes tuberosa) is<br />
produced at Selabintana/Sukabumi, Mayak/Cianjur<br />
and Indihiang/Tasik Malaya. Area under tuberose in<br />
Sukabumi is 6 hectares, in Cianjur 39.15 hectares and<br />
in Tasikmalaya 9 hectares. From the wholesale<br />
market the flowers are transported to Jakarta.<br />
Central Java (Bandungan, Tegal, Pemalang,<br />
Purbalingga and Magelang)<br />
Bandungan is the main production area <strong>for</strong> cut<br />
flowers in Central Java. Most of the flowers at<br />
Bandungan are produced on small farms by a large<br />
number of farmers in a mixed cropping system with<br />
vegetables. From an agricultural census conducted<br />
in 1986 it appeared that there were 1530 farmers,<br />
who produced both flowers and vegetables. Thirty<br />
six of them had an area larger than 0.5 hectare.<br />
Bandungan produces cut flowers of aster, roses,<br />
tagetes, gerbera, dahlia, gladiolus, chrysanthemum,<br />
carnation, lily and amaryllis. Quality of flowers varies<br />
a lot and grading is done by the trader.<br />
Tegal and Pemalang produces jasmine (Jasminum<br />
sambac). It is used as an ingredient <strong>for</strong> the taste of<br />
green tea. Banjarnegara has the largest jasmine<br />
plantation area of 345 hectares while Banyumas has<br />
45 hectares.<br />
Sedap malam (Polyanthes tuberosa) is produced by<br />
growers in Central Java at Desa Citrosono of<br />
Magelang and Bandungan. Harvested area under<br />
tuberose at Citrosono-Megelang is around 14.5<br />
hectares and at Bandungan-Semarang 12.3<br />
hectares.<br />
East Java (Batu, Pujon, Tretes, Pasuruan and<br />
Madura)<br />
Batu is the center of cut flower and ornamental plant<br />
production in East Java. Batu and Pujon, are located<br />
at high altitudes of 1000 to 1300 meters above sea<br />
level. Most of the farmers at Batu and Pujon use<br />
mixed cropping patterns of flowers and vegetables<br />
with an average of 0.5 hectare per farmer. Cut flowers<br />
produced are gladiolus, rose, chrysanthemum,<br />
orchids, gerbera, lilies and tagetes.<br />
In Tretes ornamental plant growers have <strong>for</strong>med an<br />
association called Aspeni (Asosiasi Pengusaha dan<br />
Petani Flora Indonesia). <strong>Ornamental</strong> plants<br />
produced at the 3 locations above are pines, palm,<br />
c ycas, ficus, ixora, dracaena, azalea and<br />
dieffenbachia.<br />
Pasuruan is the center of sedap malam (tuberose)<br />
production in East Java. Total harvested area of<br />
tuberose is 75 hectares at Bangil and 69 hectares at<br />
Rembang, which are sub-districts of Pasuruan.<br />
Growers in Pasuruan produce jasmine beside sedap<br />
malam. Harvested area under jasmine in Pasuruan is<br />
15 hectares.<br />
Madura is one of the most famous areas <strong>for</strong> jasmine<br />
production in East Java. Area under jasmine at<br />
Bangkalan-Madura is 30 hectares. Most jasmine<br />
production in East Java is used <strong>for</strong> accessories at<br />
wedding ceremony and other religious activities.<br />
The local wholesale market of cut flowers is located<br />
at Batu. Some of the growers act as traders as well<br />
and packing of flowers is done at their home.<br />
EXPORTNEWS INDONESIA DJPEN/MJL/XXI/09/2011 7
market review<br />
8<br />
Technology Generation<br />
Research in floriculture is carried out by the Research<br />
Institute <strong>for</strong> <strong>Ornamental</strong> Plant (RIOP) in Jakarta<br />
which has had its mandate from the Ministry of<br />
Agriculture since 1995. RIOP has two installations at<br />
Cipanas and Segunung. Major areas of research are<br />
breeding, agronomy, pest and disease control, postharvest<br />
technology and economics. Attention has<br />
been directed to cut flowers namely orchids, rose,<br />
jasmine and tuberose.<br />
The on-going research programmes within the RIOP<br />
are as follows:<br />
- Germplasm collection, characterization,<br />
elevation and conservation.<br />
- Quality improvement on cut flower priority and<br />
ornamental plants.<br />
- Growth media and plant nutrition<br />
- Cropping system including hydroponics.<br />
- Pests and disease control of cut flower priority.<br />
- Vaselife prolongation of cut flower.<br />
- Socio-economic studies, to increase grower<br />
income and marketing.<br />
- Seed technology and planting material<br />
production<br />
Research on orchids mostly relates to quality<br />
improvement, virus resistance, comparison of<br />
growth media and plant nutrition from the tissue<br />
culture stage through transplanting and cut flower<br />
production. Ways of rapid multiplication of orchid<br />
plants with tissue culture have been studied as well.<br />
Types of orchids include Dendrobium, Phalaenopsis<br />
and Vanda. On roses work was done on variety<br />
improvement, adaptability testing, planting<br />
material production and socio-economic aspects.<br />
Prolongation of vaselife of cut flowers and colouring<br />
tuberose by testing several <strong>for</strong>mulas have also been<br />
studied. A germplasm collection of cut flowers and<br />
ornamental plants is maintained at the Research<br />
Institute <strong>for</strong> <strong>Ornamental</strong> Plant.<br />
Table 1. Estimation of Cut Flower Planting<br />
Material Demand, Import and Production<br />
Year Rose Chrysant. Tuberose Gladiolus Anthurium Dahlia Others Total<br />
1993 8,038,800 7,035,000 6,156,800 7,543,500 614,300 2,473,100 3,078,400 33,939,900<br />
1994 8,823,300 7,718,700 6,753,500 7,180,700 673,800 2,714,300 3,376,700 37,241,000<br />
1995 9,682,300 8,466,700 7,406,000 8,878,100 739,000 2,978,400 3,703,000 40,853,500<br />
1996 10,622,400 9,384,700 8,119,200 8,641,100 810,100 3,267,300 4,059,600 44,804,400<br />
1997* 11,650,800 10,178,700 8,898,200 9,475,400 887,900 3,583,400 4,449,100 49,123,500<br />
1998* 12,775,100 11,155,100 9,748,400 10,387,000 972,700 3,928,900 4,874,200 53,841,400<br />
1999* 14,003,700<br />
12,220,800 10,675,700<br />
Source: <strong>Directorate</strong> of Horticulture 1993.<br />
11,382,500 1,065,200 4,306,300 5,337,900 58,992,100<br />
EXPORTNEWS INDONESIA DJPEN/MJL/XXI/09/2011<br />
Impact of research result is clear through interaction<br />
between growers and the research institute. Moreover,<br />
dissemination of technology could be further enhanced<br />
by seminars and publications. At present there is an<br />
institution called BPTP which has the mandate <strong>for</strong><br />
technology assessment, development and extension<br />
work in almost every region.<br />
3. Production of Planning Material<br />
At present many varieties are being grown in<br />
Indonesia both local as well as imported. It needs to<br />
be determined which ones are more suitable <strong>for</strong><br />
local growing conditions and match consumer<br />
preferences. With the rapid development of the<br />
local market of cut flowers and ornamental plants,<br />
larger quantities of high quality planting material<br />
will be required (Table 1). Specialization on growing<br />
planting material of a certain kind of cut flowers and<br />
growth stage of ornamental plants is promising and<br />
looks prospectful.<br />
Multiplication by means of tissue culture of cut flowers<br />
and ornamental plants has been found promising<br />
because of the rapidity of producing a large number of<br />
plantlets in short time, and the uni<strong>for</strong>mity of planting<br />
material which is free from diseases.<br />
Propagation of ornamental plants is done in partial<br />
greenhouses which provide shading and protection<br />
against rain and pests. Simple overhead sprinkler<br />
irrigation system provides easy water supply and<br />
control of humidity.<br />
Planting material production in Indonesia is not yet<br />
developed. There is no company breeding <strong>for</strong> cut<br />
flowers at present in Indonesia. The market segment<br />
which uses high quality planting material is small<br />
but shows a growth of about 10 percent per year.<br />
Table 2. Consumption of Cut Flowers in Jakarta<br />
(stems)<br />
Crop<br />
Seedling<br />
Requireme<br />
nt<br />
Import<br />
Seedling<br />
Productio<br />
n<br />
Orchid 66,200,000 1,100,00<br />
0 65,100,00 0<br />
Rose 5,600,000 - 5,600,000<br />
Chrysanthemu<br />
m<br />
76,400,000 100,000 76,300,00<br />
0<br />
Anthurium 10,800,000 400,000 10,400,00 0<br />
Carnation 28,800,000 500,000 28,300,00<br />
0<br />
Lilium 32,400,000 100,000 32,300,00<br />
0<br />
*Projection
market review<br />
4. Marketing<br />
In regard to the market <strong>for</strong> cut flowers in Indonesia,<br />
it must be noted that no integrated domestic<br />
market exists. The market consists of a number of<br />
confined markets, larger cities and their supply<br />
regions. A distinction should be made between<br />
Jakarta and other larger cities in Indonesia. In<br />
Jakarta giving flowers <strong>for</strong> all social occasions, such<br />
as birthdays, weddings, illness, business attention<br />
etc. has become rather common and substitutes <strong>for</strong><br />
personal visits. As a result of this, Jakarta has<br />
become by far the largest market <strong>for</strong> flowers in<br />
Indonesia and consumes approximately 76 percent<br />
of the total consumption (Table 2). In Jakarta more<br />
than 900,000 stems of cut flowers are sold per week,<br />
accounting <strong>for</strong> an approximate value of US$ 5.1<br />
million per year, whereas the total amount <strong>for</strong> all<br />
major cities is estimated as US$<br />
6.8 million per year.<br />
5. Potential For Cut Flower<br />
Production Development<br />
Tissue culture technology <strong>for</strong><br />
multiplication of plantlets is<br />
rapidly developing and has been<br />
accepted on a wide scale <strong>for</strong><br />
several flowers and ornamental<br />
plants. Advantages lie in less time<br />
needed, uni<strong>for</strong>mity of produced<br />
plantlets and virus free planting<br />
material. Indonesia has ideal climatological<br />
conditions <strong>for</strong> growing tropical plants. Presently an<br />
interesting domestic market has developed, where<br />
relatively high prices are fetched, based on the<br />
scarcity of the product more than the actual cost<br />
price. To be able to achieve the quality standards<br />
required in the international market and its effective<br />
marketing, cooperation with international growers<br />
is a feasible alternative to obtain results in the not<br />
too distant future <strong>for</strong> Indonesian growers. In order<br />
to enter the world market to some significant extent<br />
Indonesia needs to start selection and breeding of<br />
its own varieties. A substitute <strong>for</strong> soil mixed with rice<br />
husk as a growth media <strong>for</strong> ornamental plants is<br />
required in case of export since most countries<br />
prohibit soil and rice husk to enter their territories.<br />
6. Constraints in Cut Flower Production<br />
Development<br />
a) Although several commercial tissue culture<br />
laboratories are in operation in Indonesia, all have<br />
limited operations to serve their own requirement<br />
or a small circle of associated farmers. By doing so,<br />
the scale of operations remains too small <strong>for</strong> a<br />
profitable undertaking and consequently<br />
investments in motherstock of planting material are<br />
not made.<br />
b) No specialized nursery <strong>for</strong> young ornamental<br />
plants is in existence. Growers are not able to follow<br />
the market trend quickly and multiplication is done<br />
in an inefficient way.<br />
c) Indonesian private growers of ornamental plants<br />
and flowers were left on their own <strong>for</strong> variety testing<br />
and developing appropriate cultivation methods.<br />
This has resulted in high cost and slow spread of<br />
adapted varieties and cultivation techniques.<br />
Support from RIOP as technology generating<br />
institution and BPTP <strong>for</strong> transfer of technology is<br />
needed in every region.<br />
d) Institutional promotion to<br />
increase popularity of flowers and<br />
ornamental plants in Indonesia is<br />
still limited. Similarly, in<strong>for</strong>mation<br />
about flowers and plants which can<br />
be supplied from Indonesia is<br />
almost lacking in the world market.<br />
e) Most of the cut flower production<br />
centers are scattered and located<br />
too far from the distribution point<br />
or air port.<br />
f) High interest rate on credit <strong>for</strong><br />
capital on agribusiness which is treated the same as<br />
other commercial investments.<br />
g) Limited area/land at reasonable price.<br />
7. Conclusions<br />
Research on cut flowers and ornamental plants is<br />
very important to support and solve the problems<br />
faced by growers. The cooperation between private<br />
and public institutions needs to be strengthened<br />
and developed.<br />
The development of the domestic market is a<br />
prerequisite <strong>for</strong> the development of export which<br />
requires high standard quality and large volume as<br />
well as competitive price.<br />
The development of a well established wholesale<br />
market is needed in Jakarta to have a positive<br />
impact on the development of this sector.<br />
The short production cycle of cut flowers and<br />
ornamental plants, makes the country an ideal place<br />
<strong>for</strong> multiplication of planting material, which needs<br />
to be explored.<br />
EXPORTNEWS INDONESIA DJPEN/MJL/XXI/09/2011 9
list of exporters<br />
1. PT. FAJAR PUSPA ALAM<br />
Jl.Bintaro Melati III/BB 19, Kel Pesanggrahan,<br />
Jakarta Selatan<br />
Phone : +62 21 7329326<br />
Fax : +62 21 7363168<br />
Email : k_sjarief@hotmail.com<br />
CP : Karen Sjarief<br />
Product: Cut leafs, polypodium, asplenium.<br />
2. PT. TROPICA GREENERIES<br />
Jln. Gading Raya 698; Pondok Bambu, Jakarta<br />
Timur 13430; Indonesia<br />
Phone : +62 21 861 6841<br />
Fax :+62 21 861 6841<br />
Email : info@tropicagreeneries.com<br />
Website: www.tropicagreeneries.com<br />
CP : Anggia Murni<br />
Product: <strong>Ornamental</strong> <strong>Plants</strong> (Raphis Excelca,<br />
Big Palm)<br />
3. PT. UNGGUL SARANA RAYA<br />
Jl. Darmawangsa X No. 1, Keb. Baru, Jakarta<br />
12160<br />
Phone : +62 21 739 7860-64<br />
Fax : +62 21 739 7864<br />
Mobile : +62 816 188 7184<br />
Email : unggulsaranaraya@gmail.com<br />
ully@ullysigarrusady.com<br />
CP : Ully Sigar Rusady<br />
Product: sanseviera, sikas, herbal plants.<br />
4. PT. USAHA BUNGA NUSANTARA<br />
Jl. Mariwati KM5, Sukaresmi, Cianjur<br />
Phone : +62 263 580 876<br />
Fax :+62 263 581 611<br />
Mobile : +62811 207 728<br />
Email : rafa_alayqa@yahoo.co.id<br />
CP : Hendra Darmawan<br />
Product: chrysanthemum<br />
5. PT. INTERFORM (CROTON INDONESIA)<br />
Jl. Kemandoran IV No. 50Z, Jakarta Barat<br />
Phone : +62 21 535 0202<br />
Fax : +62 21 535 0464<br />
Mobile : +62 21 3024 0173<br />
CP : Harry Haryanto, Ario Daru<br />
6. PT. AGRO DUASATU GEMILANG<br />
Jl. Tebet Barat Dalam VI/F/1, Jakarta 12810<br />
Phone/Fax : +62 21 8379 0935<br />
Mobile : +62 813 6393 3875<br />
CP : Tatag Hadi Widodo<br />
Product: Polyscias, Raphis exelsa, Livistonea<br />
Rotindifolia, Pandanus, Cycas revolute,<br />
Chocothrynax, Phonyx Robellini, Sansevieria<br />
trifasciata, Chcopeat Media, Dracaena Fragrans<br />
7. ASOSIASI BUNGA INDONESIA<br />
Komp Liga Mas Indah-Perdatam, Jl Duren Tiga<br />
Indah Raya Blok I/12,<br />
Jakarta 12760<br />
Phone : +62 21 797 6442<br />
Fax : +62 21 797 6443<br />
Mobile : +62 811 833 880<br />
Email : asobunga@indosat.net.id<br />
Website: www.asbindo.org<br />
CP : Karen Sjarief Tambayong<br />
10 EXPORTNEWS INDONESIA DJPEN/MJL/XXI/09/2011
commercial attaches<br />
Australia (Canberra)<br />
Indonesian Embassy 8, Darwin Avenue,<br />
Yarralumia, Canberra Australia A.C.T. 2600<br />
Phone : (02) - 62508654<br />
Fax : (02) - 62730757<br />
Email : atdag-aus@depdag.go.id,<br />
tradesection@bigpond.com<br />
Website : www.kbri-canberra.org.au<br />
Belgium (Brussels)<br />
Indonesian Mission to the European Union<br />
Boulevard de la Woluwe 38<br />
Brussels Belgium 1200<br />
Phone : (322) - 7790915<br />
Fax : (322) - 7728190<br />
Email : atdag-blx@depdag.go.id,<br />
atperindagbxl@chello.be<br />
Canada (Ottawa)<br />
Indonesian Embassy 55 Parkdale Avenue,<br />
Ottawa, Ontario K1Y 1E5, Canada<br />
Phone : 1 - (613) - 7241100 ext. 306<br />
Fax : 1 - (613) - 7241105, 7244959<br />
Email : atdag-can@depdag.go.id,<br />
commerce@indonesia-ottawa.org<br />
Website : www.indonesia-ottawa.org<br />
China (Beijing)<br />
Indonesian Embassy<br />
Dongzhimenwai Dajie No. 4 Chaoyang District<br />
Beijing China 100600<br />
Phone : (00861) - 65324748,<br />
65325488 - 3014<br />
Fax : (00861) - 65325368<br />
Email : atdag-chn@depdag.go.id<br />
moitbj@public3.bta.net.cn<br />
Website : www.indonesia.cn<br />
www.indonesianembassy-china.com<br />
Denmark (Copenhagen)<br />
Indonesian Embassy Orehoj Alle 1,<br />
2900 Hellerup,<br />
Copenhagen Denmark<br />
Phone : 45) - 39624422 ext. 215<br />
Fax : (45) - 39624483<br />
Email : atdag-dnk@depdag.go.id<br />
Egypt (Cairo)<br />
Indonesian Embassy 13, Aisha EL Temoria<br />
St. Garden City P.O. BOX 1661 Cairo<br />
Cairo Egypt<br />
Phone : (20-2) - 7944698, 7947200/9<br />
Fax : (20-2) - 7962495<br />
Email : atdag-egy@depdag.go.id<br />
cairo-indag@hotmail.com<br />
atdagcairo@gmail.com<br />
France<br />
Indonesian Embassy 47-49,<br />
Rue Cortambert Paris, France 75116<br />
Phone : (33-1)-450302760 ext.418, 45044872<br />
Fax : (33-1) - 45045032<br />
Email : atdag-fra@depdag.go.id<br />
Germany<br />
Indonesian Embassy Lehter Strasse 16-17<br />
D-10557 Berlin Germany 10557<br />
Phone : (4930) - 4780700<br />
Fax : (4930) - 47807209<br />
Email : atdag-deu@depdag.go.id<br />
India<br />
Indonesian Embassy 50-A Chanakyapuri,<br />
New Delhi India 110021<br />
Phone : (09-111) - 6114100<br />
Fax : (09-111) - 6885460, 6886763<br />
Email : atdag-ind@depdag.go.id<br />
indoemb@nda.vsnl.net.in<br />
Italy<br />
Indonesian Embassy Via Campania,<br />
55 Rome Italy 00187<br />
Phone : (39-06) - 4200911, 42009168<br />
Fax : (39-06) - 4880280, 42010428<br />
Email : atdag-ita@depdag.go.id<br />
Japan<br />
Indonesian Embassy 5-2-9,<br />
Higashi Gotanda Shinagawa-ku<br />
Tokyo Japan 1410022<br />
Phone : (81-3) - 34414201, 34470596<br />
Fax : (81-3) - 34471697<br />
Email : atdag-jpn@depdag.go.id<br />
Malaysia<br />
Indonesian Embassy No. 233<br />
Jalan Tun Razak Kuala Lumpur, Malaysia 50400<br />
Phone : (603) - 21164000, 21164067<br />
Fax : (603) - 21167908, 21448407<br />
Email : atdag-mys@depdag.go.id<br />
Netherlands<br />
Indonesian Embassy 8, Tobias Asserlaan<br />
The Hague Netherlands 2517 KC<br />
Phone :(31-70) - 310 8115<br />
Fax :(31-70) - 364 3331<br />
Email : atdag-nld@depdag.go.id<br />
atdag@indonesia.nl<br />
atdagdenhaag@yahoo.com 13 14<br />
Philippines<br />
Indonesian Embassy 185,<br />
Salcedo Street Legaspi Village, Makati City<br />
Metro Manila Philippines<br />
Phone : (632) – 8925061 / 68<br />
Fax : (632) - 8925878, 8674192<br />
Email : atdag-phl@depdag.go.id<br />
Russia Federation<br />
Indonesian Embassy<br />
Apt. 76, Entr. 3 Korovy val 7,<br />
Moscow Russia Federation 117049<br />
Phone : (7-495) - 2385281<br />
Fax : (7-495) - 2385281<br />
Email : atdag-rus@depdag.go.id<br />
atdag@sovintel.ru<br />
Saudi Arabia<br />
Indonesian Embassy Riyadh Diplomatic Quarter<br />
P.O. Box 94343 - Riyadh Saudi Arabia 11693<br />
Phone : (966-1) - 4882800, 4882131 ext. 120<br />
Fax : (966-1) - 4882966<br />
Email : atdag-sau@depdag.go.id<br />
Singapore<br />
Indonesian Embassy 7 Chatsworth Road<br />
ingapore 249761<br />
Phone : (65) - 67375420, 68395458<br />
Fax : (65) - 67375037, 67352027<br />
Email : atdag-sgp@depdag.go.id<br />
South Korea<br />
Indonesian Embassy 55,<br />
Yoido-dong Young deoung po-Ku<br />
Seoul South Korea<br />
Phone : (0082-2) - 7835371 / 2, 7827750<br />
Fax : (0082-2) - 7804280, 7837750<br />
Email : atdag-kor@depdag.go.id<br />
Spain<br />
Indonesian Embassy 65, Calle de Agastia,<br />
Madrid Spain 28043<br />
Phone : (34-91) - 4130294<br />
Fax : (34-91) - 4157792<br />
Email : atdag-esp@depdag.go.id<br />
Switzerland<br />
Indonesian Mission on The United Nations<br />
And Other International Organizations 16,<br />
Rue de Saint Jean Geneva Switzerland 1203<br />
Phone : (0041-22) - 3455733<br />
Fax : (0041-22) - 3383397<br />
Email : atdag-che@depdag.go.id<br />
Thailand<br />
Indonesian Embassy 600-602<br />
Pitchburi Road, Rajthevi P.O.Box 1318,<br />
Bangkok - Thailand 10400<br />
Phone : (0066-2) - 2551264 ext. 123<br />
Fax : (0066-2) - 2551264, 2551267<br />
Email : atdag-tha@depdag.go.id<br />
United Kingdom<br />
Indonesian Embassy<br />
38 Grosvenor Square, London<br />
United Kingdom W1K2HW<br />
Phone : (44-20) - 72909613, 74997881<br />
Fax : (44-20) - 74957022<br />
Email : atdag-gbr@depdag.go.id<br />
www.indonesiaembassy.org.uk<br />
United States of America<br />
Indonesian Embassy<br />
2020 Massachusetts Avenue, N.W.<br />
Washington DC<br />
United States of America 20036<br />
Phone : (202) - 7755350, 7755200 ext. 350<br />
Fax : (202) - 7755354, 7755365<br />
Email : atdag-usa@depdag.go.id<br />
commercial-tache@embassyofindonesia.org<br />
Indonesia Economic and Trade Office (KDEI)<br />
Twinhead Bld 6 F No. 550 Rui Goang Road, Neihu<br />
District, Taipei 114-China Taipei.<br />
Phone : (886-2) 87526170 ext. 15<br />
Fax : (886-2) 87423706<br />
Email : ieto@ms8.hinet.net<br />
Website : www.kdei-taipei.org<br />
Indonesia Consulate <strong>General</strong><br />
127 – 129 Leighton Road , 6 – 8 Keswick Street<br />
Causeway Bay, Hongkong<br />
Phone : (852) 28904421, 28902481 (D)<br />
Fax : (852) 28950139<br />
Email : perindag@netvigator.com<br />
trade@indonesia-consulate.hk<br />
EXPORTNEWS INDONESIA DJPEN/MJL/XXI/09/2011<br />
11
INDONESIA TRADE PROMOTION CENTER (ITPC)<br />
Barcelona<br />
Calle Aribau 250, lantai dasar<br />
Phone : (+34 934111662)<br />
Fax : (+34 934146188)<br />
Email : itpcbcn@yahoo.com<br />
Budapest<br />
Indonesian Trade Promotion Center (ITPC)<br />
Bajcsy Zslinszky ut 12, 2nd floor No. 205<br />
Budapest 1051<br />
Phone : (36-1) 3176382<br />
Fax : (36-1) 2660572<br />
Email : inatrade@itpc-bud.hu<br />
Busan<br />
#103 Korea Express Building<br />
1211-1 Choryang Dong, Dong-Gu<br />
Busan, South Korea<br />
(Part Of 1st Fl, Korea Express Building)<br />
Phone : (82-51) 4411708<br />
Fax : (82-51) 4411629<br />
Email : itpc-kor@depdag.go.id<br />
Chennai<br />
Ispahani Center - 3rd Floor<br />
123/124, Nungambakkan<br />
High Road, Chennai, India 600034<br />
Phone : (91-44) 42089196<br />
Fax : (91-44) 42089197<br />
Email : itpcchennai@yahoo.com<br />
Website : www.itpcchennai.com<br />
Chicago<br />
70 West Erie Street, 3rd Floor<br />
Chicago, Illinois 60610 USA<br />
Phone : (+312) 6402463<br />
Fax : (+312) 6402648<br />
Email : hotmidap@yahoo.com<br />
Dubai<br />
Indonesian Trade Promotion Center (ITPC)<br />
Arbift Tower4 floor # 403<br />
Baniyas street Deira<br />
PO.Box 41664, Dubai – UAE<br />
Phone : (971-4) 2278544<br />
Fax : (971-4) 2278545<br />
Email : itpcdxb@emirates.net.ae<br />
Website : www.itpcdxb.ae<br />
Hamburg<br />
Indonesian Trade Promotion Centre (ITPC)<br />
Multi Buro Servise - Glokengisserwall 1720095<br />
Hamburg – Germany<br />
Phone : (49-40) 33313-333<br />
Fax : (49-40) 33313-377<br />
Email : inatrade@itpc-hh.com,<br />
inatrade@itpchamburg.de<br />
Jeddah<br />
Indonesia Trade Promotion Centre<br />
Al-Mualifin St. Al-Rehab<br />
District / 5. Po Box 10, Jeddah 21411<br />
Phone : (+966-2) 6711271<br />
Fax : (+966-2) 6730205<br />
Email : tpc.jed09@gmail.com,<br />
itpc.jed09@gmail.com<br />
Johanesburg<br />
Indonesian Trade Promotion Center (ITPC)<br />
Suite 02/E4,2nd floor,Village Walk,Sandton<br />
Po.Box 2146, RSA Johanesburg X 9916<br />
South Afrika<br />
Phone : (27-11) 8846240<br />
Fax : (27-11) 8846242<br />
Email : itpc@itpcjhb.ca.za<br />
Lagos<br />
5, Anifowoshe Street, Victoria Island,<br />
Lagos- Nigeria<br />
Phone : (+234-1) 4619865, 4619860<br />
Fax : (+234-1) 2613301<br />
Los Angeles<br />
Indonesian Trade Promotion Center (ITPC)<br />
3457, Wilshire Blvd,suite 101<br />
Los Angeles, Ca 90010,USA<br />
Phone : (213) 3877041<br />
Fax : (213) 3877047<br />
Email : itpcla@sbcglobal.net<br />
itpc-usa@depdag.go.id<br />
Website : www.itpcla.org<br />
Lyon<br />
L' European - 19 bld Euge<br />
ne Deruelle - 69003 Lyon<br />
Phone : +33 4 78 60 62 78<br />
Fax : +33 4 78 60 63 14<br />
Mexico<br />
CENIT Plaza Arquimedes , Office : 105<br />
Arquimedes No. 130 Polanco,<br />
Del. Miguel Hidalgo C.P 11570 MEXICO, D.F<br />
Phone : (52-55) 50836055, 50836057<br />
Fax : (52-55) 50836056 11<br />
Milan<br />
Via Vittor Pisani, 8 - 6° Piano 20124<br />
Milano (MI) - Italia<br />
Phone : +39 02 36598182<br />
Fax : +39 02 36598191<br />
Website : www.itpcmilan.com<br />
Email : itpcmilan@live.it<br />
Osaka<br />
Indonesian Trade Promotion centre (ITPC)<br />
ITM 4-J-8, Adia and Pacific Trade center 2-1-10<br />
Nanko Kita, Suminoe-ku Osaka 559-0034, Japan<br />
Phone : (081-6) 66155350<br />
Fax : (081-6) 66155351<br />
Email : itpc@itpc.or.jp<br />
Website : www.itpc.or.jp<br />
Santiago<br />
7th Floor WTC Building, Torre Sur Oficina 706<br />
Nueva Tajamar 481 Las Condes, Santiago, Chile<br />
Phone : (56-2) 4410494<br />
Fax : (56-2) 4410495<br />
Email : itpc.santiago@123.cl<br />
Sao Paulo<br />
Indonesian Trade Promotion Center (ITPC)<br />
Edificia Park Lane Alameda Santos 1787Conj III -<br />
11 Andar Cerqueira Cesar, Sao Paulo<br />
Brazil 01419.002<br />
Phone : (55-11) 32630472, 35411413<br />
Fax : (55-11) 32538126<br />
Email : itpcsp@terra.com.br<br />
Website : www.itpcsp.org<br />
Sydney<br />
Indonesiam Trade Promotion Center (ITPC)<br />
Level 2, 60 Pitt Street Sydney NSW 2000,<br />
Australia. 60.Pitt Street Level 2nd Sydney<br />
Phone : (61-2) 92528783<br />
Fax : (61-2) 92528784<br />
Website : www.itpcsydney.com<br />
Email : itpc-sydney@depdag.go.id;<br />
trade@itpcsydney.com<br />
Vancouver<br />
Georgia Business Centre<br />
1400-1500 West Georgia<br />
Vancouver, BC, V6G 2Z6, Canada<br />
Phone : 778 3734916, 778 3734904<br />
Fax : 604 7860078<br />
See you at...<br />
th<br />
The 26<br />
Trade Expo Indonesia<br />
Exhibition - Trade Expo Forum<br />
Product presentation - Indonesia Iconic Pavilion<br />
1 9 - 2 3 O c t o b e r 2 0 1 1<br />
Jakarta International Expo (JIExpo)<br />
Kemayoran - Jakarta - Indonesia<br />
Indonesia 2011<br />
DGNED<br />
<strong>Directorate</strong> <strong>General</strong> <strong>for</strong><br />
<strong>National</strong> <strong>Export</strong> Development