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DJPEN/MJL/XXI/09/2011<br />

INDONESIA<br />

Exotic and<br />

Brightly Colored<br />

<strong>Ornamental</strong><br />

<strong>Plants</strong><br />

What’s Inside<br />

The beauty of Indonesian ornamental plants has been<br />

admired by many countries. Located in the tropical climate<br />

zone, Indonesia is home to various ornamental plants from<br />

flowers, ferns to trees. Indonesia is also lucky to have various<br />

geographical features with their unique plants, from coastal<br />

and lowland areas to hilly and mountainous regions. The<br />

sprawling archipelago is also known <strong>for</strong> its dense tropical<br />

rain<strong>for</strong>est, home many exotic plants such as wild orchid. Some<br />

of these ornamental plants are natives to Indonesia while<br />

others are from other countries and climate zones but grow<br />

well in Indonesia. International standards, such as Good<br />

Agricultural Practices, have been implemented by farmers<br />

across Indonesia to increase the export of Indonesian<br />

ornamental plants. International growers and ornamental<br />

plant enthusiasts will surely find this month edition of <strong>Export</strong><br />

News to be an invaluable source of Indonesian ornamental<br />

plants and growers.<br />

djpen.kemendag.go.id


from<br />

EDITOR’S<br />

DESK<br />

Advisor :<br />

Hesti Indah Kresnarini<br />

Editor in Chief :<br />

Indrasari Wisnu Wardhana<br />

Managing Editor :<br />

R.A. Marlena<br />

Editors :<br />

Sugiarti<br />

Writer :<br />

Hendro Manurung<br />

Design :<br />

Karnaen Nafed<br />

Editorial Addresses :<br />

DIRECTORATE GENERAL FOR<br />

NATIONAL EXPORT DEVELOPMENT<br />

Ministry of Trade Republic of Indonesia<br />

Jl. M.I. Ridwan Rais No.5<br />

Jakarta 10110 – Indonesia<br />

Phone: +62 21 3858171<br />

Fax: +62 21 23528652<br />

Email: p2ie@kemendag.go.id<br />

Website: http://djpen.kemendag.go.id<br />

Published by :<br />

DIRECTORATE GENERAL FOR<br />

NATIONAL EXPORT DEVELOPMENT<br />

Ministry of Trade Republic of Indonesia<br />

Dear Valued Readers,<br />

Welcome to the September issue of <strong>Export</strong> News. As<br />

promised, we will continue to update you with the latest<br />

in<strong>for</strong>mation on the best products of Indonesia. In this<br />

edition, we feature one of our best innovative creations in<br />

the field of <strong>Ornamental</strong> <strong>Plants</strong>.<br />

The <strong>Directorate</strong> <strong>General</strong> of the <strong>National</strong> <strong>Export</strong><br />

Development, Trade Ministry, always makes every ef<strong>for</strong>t to<br />

promote quality export products from Indonesia, through<br />

domestic and overseas promotions. We have numerous<br />

promotional media to introduce Indonesian products. One<br />

of them is <strong>Export</strong> News, an English-language bulletin.<br />

In the September 2011 edition, <strong>Export</strong> News bulletin<br />

brings you the in<strong>for</strong>mation on Indonesia <strong>Ornamental</strong> Plant.<br />

<strong>Ornamental</strong> <strong>Plants</strong> products is one of Indonesia's flagship<br />

products that we will promote through the <strong>Export</strong> News<br />

bulletin. The bulletin will be distributed to all Indonesian<br />

representatives abroad.<br />

Speaking about the pride of Indonesian <strong>Ornamental</strong><br />

<strong>Plants</strong>, recently we already have started to see and feel the<br />

progress. Along with that, we believe the increase the<br />

progress of the <strong>Ornamental</strong> <strong>Plants</strong> products will follow suit.<br />

Among <strong>Ornamental</strong> <strong>Plants</strong> products that are the pride of<br />

supplier of cut flowers of aster, roses, tagetes, gerbera,<br />

dahlia, gladiolus, chrysanthemum, carnation, lily and<br />

amaryllis and many others.<br />

The supplay activity of Indonesian <strong>Ornamental</strong> <strong>Plants</strong> is<br />

clearly a major driving <strong>for</strong>ce <strong>for</strong> the growth and<br />

development of Indonesian <strong>Ornamental</strong> <strong>Plants</strong>, the<br />

September edition of <strong>Export</strong> News provide in<strong>for</strong>mation on<br />

several producers and showing the creativity and<br />

professionalism of reliable Indonesian human resources.<br />

We hope that the in<strong>for</strong>mation in this bulletin will be useful<br />

<strong>for</strong> our readers to get business partners in Indonesia. We<br />

wish you every success in your ventures to establish<br />

business relations with Indonesian business people.<br />

DITJEN PEN/MJL/87/IX/2011<br />

Thank you<br />

2<br />

EXPORTNEWS INDONESIA DJPEN/MJL/XXI/09/2011


Barcelona<br />

Calle Aribau 250, lantai dasar<br />

Phone : (+34 934111662)<br />

Fax : (+34 934146188)<br />

Email : itpcbcn@yahoo.com<br />

Budapest<br />

Indonesian Trade Promotion Center (ITPC)<br />

Bajcsy Zslinszky ut 12, 2nd floor No. 205<br />

Budapest 1051<br />

Phone : (36-1) 3176382<br />

Fax : (36-1) 2660572<br />

Email : inatrade@itpc-bud.hu<br />

Busan<br />

#103 Korea Express Building<br />

1211-1 Choryang Dong, Dong-Gu<br />

Busan, South Korea<br />

(Part Of 1st Fl, Korea Express Building)<br />

Phone : (82-51) 4411708<br />

Fax : (82-51) 4411629<br />

Email : itpc-kor@depdag.go.id<br />

Chennai<br />

Ispahani Center - 3rd Floor<br />

123/124, Nungambakkan<br />

High Road, Chennai, India 600034<br />

Phone : (91-44) 42089196<br />

Fax : (91-44) 42089197<br />

Email : itpcchennai@yahoo.com<br />

Website : www.itpcchennai.com<br />

Chicago<br />

70 West Erie Street, 3rd Floor<br />

Chicago, Illinois 60610 USA<br />

Phone : (+312) 6402463<br />

Fax : (+312) 6402648<br />

Email : hotmidap@yahoo.com<br />

Dubai<br />

Indonesian Trade Promotion Center (ITPC)<br />

Arbift Tower4 floor # 403<br />

Baniyas street Deira<br />

PO.Box 41664, Dubai – UAE<br />

Phone : (971-4) 2278544<br />

Fax : (971-4) 2278545<br />

Email : itpcdxb@emirates.net.ae<br />

Website : www.itpcdxb.ae<br />

th<br />

The 26<br />

Exhibition - Trade Expo Forum<br />

Product presentation - Indonesia Iconic Pavilion<br />

Hamburg<br />

Indonesian Trade Promotion Centre (ITPC)<br />

Multi Buro Servise - Glokengisserwall 1720095<br />

Hamburg – Germany<br />

Phone : (49-40) 33313-333<br />

Fax : (49-40) 33313-377<br />

Email : inatrade@itpc-hh.com,<br />

inatrade@itpchamburg.de<br />

Jeddah<br />

Indonesia Trade Promotion Centre<br />

Al-Mualifin St. Al-Rehab<br />

District / 5. Po Box 10, Jeddah 21411<br />

Phone : (+966-2) 6711271<br />

Fax : (+966-2) 6730205<br />

Email : tpc.jed09@gmail.com,<br />

itpc.jed09@gmail.com<br />

Johanesburg<br />

Indonesian Trade Promotion Center (ITPC)<br />

Suite 02/E4,2nd floor,Village Walk,Sandton<br />

Po.Box 2146, RSA Johanesburg X 9916<br />

South Afrika<br />

Phone : (27-11) 8846240<br />

Fax : (27-11) 8846242<br />

Email : itpc@itpcjhb.ca.za<br />

Lagos<br />

5, Anifowoshe Street, Victoria Island,<br />

Lagos- Nigeria<br />

Phone : (+234-1) 4619865, 4619860<br />

Fax : (+234-1) 2613301<br />

Los Angeles<br />

Indonesian Trade Promotion Center (ITPC)<br />

3457, Wilshire Blvd,suite 101<br />

Los Angeles, Ca 90010,USA<br />

Phone : (213) 3877041<br />

Fax : (213) 3877047<br />

Email : itpcla@sbcglobal.net<br />

itpc-usa@depdag.go.id<br />

Website : www.itpcla.org<br />

Lyon<br />

L' European - 19 bld Euge<br />

ne Deruelle - 69003 Lyon<br />

Phone : +33 4 78 60 62 78<br />

Fax : +33 4 78 60 63 14<br />

Mexico<br />

CENIT Plaza Arquimedes , Office : 105<br />

Arquimedes No. 130 Polanco,<br />

Del. Miguel Hidalgo C.P 11570 MEXICO, D.F<br />

Phone : (52-55) 50836055, 50836057<br />

Fax : (52-55) 50836056 11<br />

Milan<br />

Via Vittor Pisani, 8 - 6° Piano 20124<br />

Milano (MI) - Italia<br />

Phone : +39 02 36598182<br />

Fax : +39 02 36598191<br />

Website : www.itpcmilan.com<br />

Email : itpcmilan@live.it<br />

Osaka<br />

Indonesian Trade Promotion centre (ITPC)<br />

Phone : (081-6) 66155350<br />

Fax : (081-6) 66155351<br />

Email : itpc@itpc.or.jp<br />

Website : www.itpc.or.jp<br />

Santiago<br />

7th Floor WTC Building, Torre Sur Oficina 706<br />

Nueva Tajamar 481 Las Condes, Santiago, Chile<br />

Phone : (56-2) 4410494<br />

Fax : (56-2) 4410495<br />

Email : itpc.santiago@123.cl<br />

Sao Paulo<br />

Indonesian Trade Promotion Center (ITPC)<br />

Brazil 01419.002<br />

Phone : (55-11) 32630472, 35411413<br />

Fax : (55-11) 32538126<br />

Email : itpcsp@terra.com.br<br />

Website : www.itpcsp.org<br />

Sydney<br />

Indonesiam Trade Promotion Center (ITPC)<br />

Level 2, 60 Pitt Street Sydney NSW 2000,<br />

Australia. 60.Pitt Street Level 2nd Sydney<br />

Phone : (61-2) 92528783<br />

Fax : (61-2) 92528784<br />

Website : www.itpcsydney.com<br />

Email : itpc-sydney@depdag.go.id;<br />

trade@itpcsydney.com<br />

Vancouver<br />

Georgia Business Centre<br />

1400-1500 West Georgia<br />

Vancouver, BC, V6G 2Z6, Canada<br />

Phone : 778 3734916, 778 3734904<br />

Fax : 604 7860078<br />

<strong>National</strong> <strong>Export</strong> Development<br />

DJPEN/MJL/XXI/09/2011<br />

In this issue<br />

From the Editor’s Desk<br />

Market Review:<br />

Indonesian <strong>Ornamental</strong> Plant products in<br />

the World Market<br />

List of <strong>Export</strong>ers<br />

Commercial Attaches<br />

Indonesian Trade Promotion Center (ITPC)<br />

2<br />

4<br />

10<br />

11<br />

12<br />

INDONESIA TRADE PROMOTION CENTER (ITPC)<br />

See you at...<br />

Trade Expo Indonesia<br />

1 9 - 2 3 O c t o b e r 2 0 1 1<br />

Jakarta International Expo (JIExpo)<br />

Kemayoran - Jakarta - Indonesia<br />

ITM 4-J-8, Adia and Pacific Trade center 2-1-10<br />

Nanko Kita, Suminoe-ku Osaka 559-0034, Japan<br />

Edificia Park Lane Alameda Santos 1787Conj III -<br />

11 Andar Cerqueira Cesar, Sao Paulo<br />

Indonesia 2011<br />

DGNED<br />

<strong>Directorate</strong> <strong>General</strong> <strong>for</strong><br />

INDONESIA<br />

Exotic and<br />

Brightly Colored<br />

<strong>Ornamental</strong><br />

<strong>Plants</strong><br />

What’s Inside<br />

The beauty of Indonesian ornamental plants has been<br />

admired by many countries. Located in the tropical climate<br />

zone, Indonesia is home to various ornamental plants from<br />

flowers, ferns to trees. Indonesia is also lucky to have various<br />

geographical features with their unique plants, from coastal<br />

and lowland areas to hilly and mountainous regions. The<br />

sprawling archipelago is also known <strong>for</strong> its dense tropical<br />

rain<strong>for</strong>est, home many exotic plants such as wild orchid. Some<br />

of these ornamental plants are natives to Indonesia while<br />

others are from other countries and climate zones but grow<br />

well in Indonesia. International standards, such as Good<br />

Agricultural Practices, have been implemented by farmers<br />

across Indonesia to increase the export of Indonesian<br />

ornamental plants. International growers and ornamental<br />

plant enthusiasts will surely find this month edition of <strong>Export</strong><br />

News to be an invaluable source of Indonesian ornamental<br />

plants and growers.<br />

www.djpen.kemendag.go.id<br />

www.nafedve.com<br />

Hot issue<br />

Exceptional nature Indonesia with the completeness of the colorful<br />

ornamental plants. Various species of orchids, gladiolus,<br />

chrysanthemums, daisies, gerberas, dahlias, anthurium and tasty<br />

evening (Polyanthes tuberosa), lilies and roses. Gladiolus planted in<br />

stages so that harvests can be done continuously. In some areas, the<br />

old plant left to produce the ball, generally, yellow, red varieties of<br />

pink, red and black are popular. Chrysanthemums grown in open<br />

fields; white white chrysanthemum flowers are planted to produce<br />

one large, whereas the yellow and red varieties to three flowering<br />

shoots; rejuvenation per<strong>for</strong>med after 18 months. Aster, Gerbera,<br />

dahlias and more widely planted in North Sumatra from the<br />

chrysanthemum. Some flowers are also sold without ba<br />

Chrysanthemum, is one type of cut flowers are quite familiar to<br />

humans. Not only in Indonesia but is also well known in the world.<br />

That's because the prospect of chrysanthemum cultivation as cut<br />

flowers are very bright, supported by a very potential market,<br />

because chrysanthemum plants is one of the important cut flower<br />

crop in the world. Among these potential markets are Germany,<br />

Britain, Switzerland, Italy, Austria, America States, Sweden and so<br />

on.<br />

EXPORTNEWS INDONESIA DJPEN/MJL/XXI/09/2011 3


market review<br />

Indonesian<br />

<strong>Ornamental</strong> Plant<br />

Products in the World Market<br />

Indonesia is the world's largest archipelago of<br />

more than 13,000 islands with a total coastline of<br />

81,000 kilometers. With a population of 190<br />

million, Indonesia is the world's fourth most<br />

populous nation after China, India and the United<br />

States.<br />

The country is in the process of accelerating the<br />

d e velopment o f i t s e c o n o my t h rough<br />

industrialization on the basis of self reliance,<br />

including rural economy. This will create<br />

employment opportunities and improve the<br />

welfare of millions of people living in the rural<br />

areas, as well as increase production quantitatively<br />

and qualitatively to meet the growing demand of<br />

the rapidly expanding population. This will offer<br />

strong investment opportunities especially <strong>for</strong><br />

floriculture and other horticultural crops.<br />

<strong>Ornamental</strong> horticulture, especially cut flower<br />

production has sprouted from cultural and hobby<br />

based activities into a lively and prospective<br />

business. Current government ef<strong>for</strong>ts to monitor<br />

the domestic and global demand and production<br />

has provided sufficient evidence that the cut<br />

flower industry could contribute substantially to<br />

4<br />

EXPORTNEWS INDONESIA DJPEN/MJL/XXI/09/2011


market review<br />

the GDP of Indonesia. A productive cut flower<br />

industry could provide additional economic<br />

strength into the process of industrialization in the<br />

21st century. The government policy on<br />

horticulture development is directed to:<br />

- stimulate investment and create opportunity in<br />

the horticultural sector, based on agribusiness<br />

orientation;<br />

- reduce the sharp price fluctuation in order to<br />

maintain economic stability;<br />

- reduce import and increase export, to raise<br />

<strong>for</strong>eign exchange earnings;<br />

- create job opportunities and increase community<br />

income;<br />

- fulfill the demand <strong>for</strong> beauty, harmony and<br />

natural environment.<br />

a) Jabotabek : Jakarta, Bogor, Tanggerang<br />

and Bekasi<br />

b) North<br />

Sumatera :<br />

c) Riau : Riau Islands<br />

Brastagi, Kabanjahe, Tanjung,<br />

Morawa and Medan<br />

d) West Java : Cipanas, Cianjur, Bogor,<br />

Cisarua/Lembang Sukabumi<br />

Tasik Malaya<br />

e) Central<br />

Java :<br />

Bandungan, Yogyakarta<br />

Magelang, Tegal, Pemalang<br />

and Purbalingga<br />

f) East Java : Tretes, Batu, Pujon, Pasuruan<br />

and Madura<br />

In the sixth Five Year Development Programme<br />

(Pelita VI), expected contribution from<br />

horticultural commodities to Product Domestic<br />

Bruto is 6.1 percent and growth of horticultural<br />

production is 5 percent per year (Repelita VI<br />

Pertanian, 1992). Approaches in the Second Long<br />

Term Development Plan <strong>for</strong> the horticultural<br />

sector will be focused on agribusiness orientation<br />

which is modern, economically efficient and<br />

sustainable.<br />

2. Present Situation of Cut Flower Production<br />

Production centers of cut flower and ornamental<br />

plants have mostly developed on the basis of<br />

climatological and soil conditions and their<br />

distance from larger cities. Main production<br />

centres at present are:Due to the lack of statistical<br />

in<strong>for</strong>mation, it is difficult to obtain figures about<br />

total area cultivated, production and productivity.<br />

For development purposes it is necessary to keep<br />

track of these data as is done <strong>for</strong> other horticultural<br />

crops. The most important cities with regard to<br />

existing flower and ornamental sales as well as<br />

growing of orchids and ornamental plants are:<br />

Java : Jakarta, Bandong, Semarang, Malang<br />

and Surabaya<br />

Sumatera :<br />

Medan<br />

Bali : Denpasar<br />

Sulawesi :<br />

West Jakarta<br />

Ujung Pandang<br />

The main features of the production centers <strong>for</strong><br />

flowers and ornamental plants in Indonesia are<br />

described here under:<br />

Jakarta (Jabotabek)<br />

In general, every large city has its own orchid<br />

gardens which supply its own consumers. In<br />

Jakarta however, due to a scarcity of land and high<br />

price, orchid growers make investments outside<br />

Jakarta, <strong>for</strong> example in Tanggerang, Bogor and<br />

Bekasi. Estimates of a 1993 census by DKI Jakarta<br />

reveal that a total of 102 hectares were cultivated<br />

under orchids and ornamental plants. Of this, 73<br />

percent or 75 ha were in use <strong>for</strong> orchids. Orchid<br />

genera mostly grown by Jakarta growers are<br />

Dendrobium, Vanda, Arachnis, Oncidium,<br />

Phalaenopsis and Cattleya.<br />

Major production areas of orchids in Jakarta are:<br />

: Kebon Jeruk, Grogol and Cengkareng<br />

South Jakarta : Kebayoran Lama, Cilandak, Lebak<br />

Bulus and Pasar Minggu<br />

East Jakarta : Jatinegara, Kramat Jati, Pulo<br />

Gadung, Pasar Rebo and Pondok Gede<br />

EXPORTNEWS INDONESIA DJPEN/MJL/XXI/09/2011 5


market review<br />

Although orchid growing was primarily done in small<br />

shade net base gardens, presently some large scale<br />

orchid farms are established in Jakarta and its<br />

surroundings. Orchid growing is capital intensive<br />

compared to other cut flowers. An orchid farm of 1000<br />

square meters will require a working capital of around<br />

US$ 12,000 to 15,000.<br />

North Sumatera (Berastagi, Kabanjahe, Tanjung<br />

Morawa) and Riau Island<br />

Production areas in Kabanjahe are scattered over 4<br />

districts: Kabanjahe, Barusjahe, Tigapanah and Simpang<br />

Empat. Tanjung Morawa is located 17 km from Medan<br />

and is known as the center of production of ornamental<br />

plants in North Sumatera. Production of cut flowers<br />

include gladiolus, chrysanthemum, aster, gerbera,<br />

dahlia, anthurium and sedap malam (Polyanthes<br />

tuberosa). A few varieties of lilies and rose are also found.<br />

Farm sizes <strong>for</strong> flower growing in North Sumatera varies<br />

from less than 1000 square meters to one hectare. Most<br />

of the flowers are grown in combination with<br />

vegetables. Compared to Java less workers are used. Dry<br />

fish waste is used as fertilizer.<br />

Gladiolus is planted in a phased manner so that harvest<br />

can be done continuously. In some fields, old plants are<br />

left <strong>for</strong> bulb production; generally, yellow, pink, red and<br />

dark red varieties are popular. Chrysanthemum is grown<br />

in open fields; white chrysanthemum is grown and<br />

pinched to yield one big flower, whereas in yellow and<br />

red varieties up to three flowering buds are left;<br />

rejuvenation is done after 18 months. Aster, gerbera and<br />

dahlia are more widely grown in North<br />

Sumatera than chrysanthemum. Some<br />

flowers are also sold without stem.<br />

Most farms at Tanjung Morawa concentrate<br />

on more or less the same kind of ornamental<br />

plants, such as palms, pines, ixora,<br />

dieffenbachia, dracaena, cycas and croton.<br />

<strong>Plants</strong> are transplanted from the nursery into<br />

black plastic bags.<br />

The wholesale market is located at Berastagi,<br />

especially on Tuesdays and Fridays, where<br />

flowers are traded and distributed to<br />

different markets and flower shops in Medan.<br />

Cut flower growers in Riau island produce<br />

Heliconia, one of the most prospective and<br />

commercial tropical flowers.<br />

W e s t J a v a ( C i p a n a s , B o g o r<br />

Cisarua/Lembang and Sukabumi)<br />

Cipanas has been well known as a center <strong>for</strong><br />

flower and ornamental production <strong>for</strong> a long<br />

time. Due to its favourable location and<br />

climate many inhabitants of Jakarta visit<br />

Cipanas on the weekends. <strong>Ornamental</strong> plants<br />

are sold directly to consumers alongside the<br />

roads. Major cut flowers produced are<br />

chrysanthemum, rose, gladiolus, gerbera etc.<br />

Chrysanthemum from Cipanas is well known<br />

<strong>for</strong> its high quality. In rose, mostly local<br />

varieties are grown. Cut flowers are supplied<br />

to Jakarta using bamboo boxes with banana<br />

leaves and are transported to hotels, florist<br />

shops and Rawa Belong market in Jakarta.<br />

<strong>Ornamental</strong> plants produced at Cipanas are<br />

pines, adiantum, azaleas, dieffenbachia,<br />

dracaena, bougainvillea, hibiscus etc. which<br />

are produced in small pots by villagers and<br />

sold alongside roads.<br />

Bogor is known <strong>for</strong> its heavy rainfall with an<br />

estimated 320 days of rainfall in a year. Bogor<br />

has a very good connection with Jakarta and<br />

can be reached in half an hour by road. Cut<br />

flowers such as carnation, chrysanthemum,<br />

gerbera and cala lily are produced in plastic<br />

greenhouses at Megamendung and Ciawi.<br />

<strong>Ornamental</strong> plants such as palms, pines and<br />

adiantum are produced at Ciapus Bogor.<br />

6<br />

EXPORTNEWS INDONESIA DJPEN/MJL/XXI/09/2011


market review<br />

In Lembang cut flowers are grown on a small scale<br />

and are less important than ornamental plants. At<br />

Cisarua, a desa (village) next to Lembang, the<br />

villagers are producing ornamental plants in almost<br />

every home garden. It is estimated that there are<br />

around 100 growers with an average farm size of 500<br />

to 1000 square meters. <strong>Plants</strong> are grown in plastic<br />

bags in a medium of rice hulls mixed with stable<br />

manure. They mainly consist of flowering pot plants<br />

such as baby roses, asters, mini carnation etc. Young<br />

plants of pines, cycas, azaleas, dracaena and palms<br />

are also produced.<br />

Cut flowers such as gladiolus, anthurium and<br />

gerbera are mostly produced at Selabintana and<br />

Sukabumi. Sedap Malam (Polyanthes tuberosa) is<br />

produced at Selabintana/Sukabumi, Mayak/Cianjur<br />

and Indihiang/Tasik Malaya. Area under tuberose in<br />

Sukabumi is 6 hectares, in Cianjur 39.15 hectares and<br />

in Tasikmalaya 9 hectares. From the wholesale<br />

market the flowers are transported to Jakarta.<br />

Central Java (Bandungan, Tegal, Pemalang,<br />

Purbalingga and Magelang)<br />

Bandungan is the main production area <strong>for</strong> cut<br />

flowers in Central Java. Most of the flowers at<br />

Bandungan are produced on small farms by a large<br />

number of farmers in a mixed cropping system with<br />

vegetables. From an agricultural census conducted<br />

in 1986 it appeared that there were 1530 farmers,<br />

who produced both flowers and vegetables. Thirty<br />

six of them had an area larger than 0.5 hectare.<br />

Bandungan produces cut flowers of aster, roses,<br />

tagetes, gerbera, dahlia, gladiolus, chrysanthemum,<br />

carnation, lily and amaryllis. Quality of flowers varies<br />

a lot and grading is done by the trader.<br />

Tegal and Pemalang produces jasmine (Jasminum<br />

sambac). It is used as an ingredient <strong>for</strong> the taste of<br />

green tea. Banjarnegara has the largest jasmine<br />

plantation area of 345 hectares while Banyumas has<br />

45 hectares.<br />

Sedap malam (Polyanthes tuberosa) is produced by<br />

growers in Central Java at Desa Citrosono of<br />

Magelang and Bandungan. Harvested area under<br />

tuberose at Citrosono-Megelang is around 14.5<br />

hectares and at Bandungan-Semarang 12.3<br />

hectares.<br />

East Java (Batu, Pujon, Tretes, Pasuruan and<br />

Madura)<br />

Batu is the center of cut flower and ornamental plant<br />

production in East Java. Batu and Pujon, are located<br />

at high altitudes of 1000 to 1300 meters above sea<br />

level. Most of the farmers at Batu and Pujon use<br />

mixed cropping patterns of flowers and vegetables<br />

with an average of 0.5 hectare per farmer. Cut flowers<br />

produced are gladiolus, rose, chrysanthemum,<br />

orchids, gerbera, lilies and tagetes.<br />

In Tretes ornamental plant growers have <strong>for</strong>med an<br />

association called Aspeni (Asosiasi Pengusaha dan<br />

Petani Flora Indonesia). <strong>Ornamental</strong> plants<br />

produced at the 3 locations above are pines, palm,<br />

c ycas, ficus, ixora, dracaena, azalea and<br />

dieffenbachia.<br />

Pasuruan is the center of sedap malam (tuberose)<br />

production in East Java. Total harvested area of<br />

tuberose is 75 hectares at Bangil and 69 hectares at<br />

Rembang, which are sub-districts of Pasuruan.<br />

Growers in Pasuruan produce jasmine beside sedap<br />

malam. Harvested area under jasmine in Pasuruan is<br />

15 hectares.<br />

Madura is one of the most famous areas <strong>for</strong> jasmine<br />

production in East Java. Area under jasmine at<br />

Bangkalan-Madura is 30 hectares. Most jasmine<br />

production in East Java is used <strong>for</strong> accessories at<br />

wedding ceremony and other religious activities.<br />

The local wholesale market of cut flowers is located<br />

at Batu. Some of the growers act as traders as well<br />

and packing of flowers is done at their home.<br />

EXPORTNEWS INDONESIA DJPEN/MJL/XXI/09/2011 7


market review<br />

8<br />

Technology Generation<br />

Research in floriculture is carried out by the Research<br />

Institute <strong>for</strong> <strong>Ornamental</strong> Plant (RIOP) in Jakarta<br />

which has had its mandate from the Ministry of<br />

Agriculture since 1995. RIOP has two installations at<br />

Cipanas and Segunung. Major areas of research are<br />

breeding, agronomy, pest and disease control, postharvest<br />

technology and economics. Attention has<br />

been directed to cut flowers namely orchids, rose,<br />

jasmine and tuberose.<br />

The on-going research programmes within the RIOP<br />

are as follows:<br />

- Germplasm collection, characterization,<br />

elevation and conservation.<br />

- Quality improvement on cut flower priority and<br />

ornamental plants.<br />

- Growth media and plant nutrition<br />

- Cropping system including hydroponics.<br />

- Pests and disease control of cut flower priority.<br />

- Vaselife prolongation of cut flower.<br />

- Socio-economic studies, to increase grower<br />

income and marketing.<br />

- Seed technology and planting material<br />

production<br />

Research on orchids mostly relates to quality<br />

improvement, virus resistance, comparison of<br />

growth media and plant nutrition from the tissue<br />

culture stage through transplanting and cut flower<br />

production. Ways of rapid multiplication of orchid<br />

plants with tissue culture have been studied as well.<br />

Types of orchids include Dendrobium, Phalaenopsis<br />

and Vanda. On roses work was done on variety<br />

improvement, adaptability testing, planting<br />

material production and socio-economic aspects.<br />

Prolongation of vaselife of cut flowers and colouring<br />

tuberose by testing several <strong>for</strong>mulas have also been<br />

studied. A germplasm collection of cut flowers and<br />

ornamental plants is maintained at the Research<br />

Institute <strong>for</strong> <strong>Ornamental</strong> Plant.<br />

Table 1. Estimation of Cut Flower Planting<br />

Material Demand, Import and Production<br />

Year Rose Chrysant. Tuberose Gladiolus Anthurium Dahlia Others Total<br />

1993 8,038,800 7,035,000 6,156,800 7,543,500 614,300 2,473,100 3,078,400 33,939,900<br />

1994 8,823,300 7,718,700 6,753,500 7,180,700 673,800 2,714,300 3,376,700 37,241,000<br />

1995 9,682,300 8,466,700 7,406,000 8,878,100 739,000 2,978,400 3,703,000 40,853,500<br />

1996 10,622,400 9,384,700 8,119,200 8,641,100 810,100 3,267,300 4,059,600 44,804,400<br />

1997* 11,650,800 10,178,700 8,898,200 9,475,400 887,900 3,583,400 4,449,100 49,123,500<br />

1998* 12,775,100 11,155,100 9,748,400 10,387,000 972,700 3,928,900 4,874,200 53,841,400<br />

1999* 14,003,700<br />

12,220,800 10,675,700<br />

Source: <strong>Directorate</strong> of Horticulture 1993.<br />

11,382,500 1,065,200 4,306,300 5,337,900 58,992,100<br />

EXPORTNEWS INDONESIA DJPEN/MJL/XXI/09/2011<br />

Impact of research result is clear through interaction<br />

between growers and the research institute. Moreover,<br />

dissemination of technology could be further enhanced<br />

by seminars and publications. At present there is an<br />

institution called BPTP which has the mandate <strong>for</strong><br />

technology assessment, development and extension<br />

work in almost every region.<br />

3. Production of Planning Material<br />

At present many varieties are being grown in<br />

Indonesia both local as well as imported. It needs to<br />

be determined which ones are more suitable <strong>for</strong><br />

local growing conditions and match consumer<br />

preferences. With the rapid development of the<br />

local market of cut flowers and ornamental plants,<br />

larger quantities of high quality planting material<br />

will be required (Table 1). Specialization on growing<br />

planting material of a certain kind of cut flowers and<br />

growth stage of ornamental plants is promising and<br />

looks prospectful.<br />

Multiplication by means of tissue culture of cut flowers<br />

and ornamental plants has been found promising<br />

because of the rapidity of producing a large number of<br />

plantlets in short time, and the uni<strong>for</strong>mity of planting<br />

material which is free from diseases.<br />

Propagation of ornamental plants is done in partial<br />

greenhouses which provide shading and protection<br />

against rain and pests. Simple overhead sprinkler<br />

irrigation system provides easy water supply and<br />

control of humidity.<br />

Planting material production in Indonesia is not yet<br />

developed. There is no company breeding <strong>for</strong> cut<br />

flowers at present in Indonesia. The market segment<br />

which uses high quality planting material is small<br />

but shows a growth of about 10 percent per year.<br />

Table 2. Consumption of Cut Flowers in Jakarta<br />

(stems)<br />

Crop<br />

Seedling<br />

Requireme<br />

nt<br />

Import<br />

Seedling<br />

Productio<br />

n<br />

Orchid 66,200,000 1,100,00<br />

0 65,100,00 0<br />

Rose 5,600,000 - 5,600,000<br />

Chrysanthemu<br />

m<br />

76,400,000 100,000 76,300,00<br />

0<br />

Anthurium 10,800,000 400,000 10,400,00 0<br />

Carnation 28,800,000 500,000 28,300,00<br />

0<br />

Lilium 32,400,000 100,000 32,300,00<br />

0<br />

*Projection


market review<br />

4. Marketing<br />

In regard to the market <strong>for</strong> cut flowers in Indonesia,<br />

it must be noted that no integrated domestic<br />

market exists. The market consists of a number of<br />

confined markets, larger cities and their supply<br />

regions. A distinction should be made between<br />

Jakarta and other larger cities in Indonesia. In<br />

Jakarta giving flowers <strong>for</strong> all social occasions, such<br />

as birthdays, weddings, illness, business attention<br />

etc. has become rather common and substitutes <strong>for</strong><br />

personal visits. As a result of this, Jakarta has<br />

become by far the largest market <strong>for</strong> flowers in<br />

Indonesia and consumes approximately 76 percent<br />

of the total consumption (Table 2). In Jakarta more<br />

than 900,000 stems of cut flowers are sold per week,<br />

accounting <strong>for</strong> an approximate value of US$ 5.1<br />

million per year, whereas the total amount <strong>for</strong> all<br />

major cities is estimated as US$<br />

6.8 million per year.<br />

5. Potential For Cut Flower<br />

Production Development<br />

Tissue culture technology <strong>for</strong><br />

multiplication of plantlets is<br />

rapidly developing and has been<br />

accepted on a wide scale <strong>for</strong><br />

several flowers and ornamental<br />

plants. Advantages lie in less time<br />

needed, uni<strong>for</strong>mity of produced<br />

plantlets and virus free planting<br />

material. Indonesia has ideal climatological<br />

conditions <strong>for</strong> growing tropical plants. Presently an<br />

interesting domestic market has developed, where<br />

relatively high prices are fetched, based on the<br />

scarcity of the product more than the actual cost<br />

price. To be able to achieve the quality standards<br />

required in the international market and its effective<br />

marketing, cooperation with international growers<br />

is a feasible alternative to obtain results in the not<br />

too distant future <strong>for</strong> Indonesian growers. In order<br />

to enter the world market to some significant extent<br />

Indonesia needs to start selection and breeding of<br />

its own varieties. A substitute <strong>for</strong> soil mixed with rice<br />

husk as a growth media <strong>for</strong> ornamental plants is<br />

required in case of export since most countries<br />

prohibit soil and rice husk to enter their territories.<br />

6. Constraints in Cut Flower Production<br />

Development<br />

a) Although several commercial tissue culture<br />

laboratories are in operation in Indonesia, all have<br />

limited operations to serve their own requirement<br />

or a small circle of associated farmers. By doing so,<br />

the scale of operations remains too small <strong>for</strong> a<br />

profitable undertaking and consequently<br />

investments in motherstock of planting material are<br />

not made.<br />

b) No specialized nursery <strong>for</strong> young ornamental<br />

plants is in existence. Growers are not able to follow<br />

the market trend quickly and multiplication is done<br />

in an inefficient way.<br />

c) Indonesian private growers of ornamental plants<br />

and flowers were left on their own <strong>for</strong> variety testing<br />

and developing appropriate cultivation methods.<br />

This has resulted in high cost and slow spread of<br />

adapted varieties and cultivation techniques.<br />

Support from RIOP as technology generating<br />

institution and BPTP <strong>for</strong> transfer of technology is<br />

needed in every region.<br />

d) Institutional promotion to<br />

increase popularity of flowers and<br />

ornamental plants in Indonesia is<br />

still limited. Similarly, in<strong>for</strong>mation<br />

about flowers and plants which can<br />

be supplied from Indonesia is<br />

almost lacking in the world market.<br />

e) Most of the cut flower production<br />

centers are scattered and located<br />

too far from the distribution point<br />

or air port.<br />

f) High interest rate on credit <strong>for</strong><br />

capital on agribusiness which is treated the same as<br />

other commercial investments.<br />

g) Limited area/land at reasonable price.<br />

7. Conclusions<br />

Research on cut flowers and ornamental plants is<br />

very important to support and solve the problems<br />

faced by growers. The cooperation between private<br />

and public institutions needs to be strengthened<br />

and developed.<br />

The development of the domestic market is a<br />

prerequisite <strong>for</strong> the development of export which<br />

requires high standard quality and large volume as<br />

well as competitive price.<br />

The development of a well established wholesale<br />

market is needed in Jakarta to have a positive<br />

impact on the development of this sector.<br />

The short production cycle of cut flowers and<br />

ornamental plants, makes the country an ideal place<br />

<strong>for</strong> multiplication of planting material, which needs<br />

to be explored.<br />

EXPORTNEWS INDONESIA DJPEN/MJL/XXI/09/2011 9


list of exporters<br />

1. PT. FAJAR PUSPA ALAM<br />

Jl.Bintaro Melati III/BB 19, Kel Pesanggrahan,<br />

Jakarta Selatan<br />

Phone : +62 21 7329326<br />

Fax : +62 21 7363168<br />

Email : k_sjarief@hotmail.com<br />

CP : Karen Sjarief<br />

Product: Cut leafs, polypodium, asplenium.<br />

2. PT. TROPICA GREENERIES<br />

Jln. Gading Raya 698; Pondok Bambu, Jakarta<br />

Timur 13430; Indonesia<br />

Phone : +62 21 861 6841<br />

Fax :+62 21 861 6841<br />

Email : info@tropicagreeneries.com<br />

Website: www.tropicagreeneries.com<br />

CP : Anggia Murni<br />

Product: <strong>Ornamental</strong> <strong>Plants</strong> (Raphis Excelca,<br />

Big Palm)<br />

3. PT. UNGGUL SARANA RAYA<br />

Jl. Darmawangsa X No. 1, Keb. Baru, Jakarta<br />

12160<br />

Phone : +62 21 739 7860-64<br />

Fax : +62 21 739 7864<br />

Mobile : +62 816 188 7184<br />

Email : unggulsaranaraya@gmail.com<br />

ully@ullysigarrusady.com<br />

CP : Ully Sigar Rusady<br />

Product: sanseviera, sikas, herbal plants.<br />

4. PT. USAHA BUNGA NUSANTARA<br />

Jl. Mariwati KM5, Sukaresmi, Cianjur<br />

Phone : +62 263 580 876<br />

Fax :+62 263 581 611<br />

Mobile : +62811 207 728<br />

Email : rafa_alayqa@yahoo.co.id<br />

CP : Hendra Darmawan<br />

Product: chrysanthemum<br />

5. PT. INTERFORM (CROTON INDONESIA)<br />

Jl. Kemandoran IV No. 50Z, Jakarta Barat<br />

Phone : +62 21 535 0202<br />

Fax : +62 21 535 0464<br />

Mobile : +62 21 3024 0173<br />

CP : Harry Haryanto, Ario Daru<br />

6. PT. AGRO DUASATU GEMILANG<br />

Jl. Tebet Barat Dalam VI/F/1, Jakarta 12810<br />

Phone/Fax : +62 21 8379 0935<br />

Mobile : +62 813 6393 3875<br />

CP : Tatag Hadi Widodo<br />

Product: Polyscias, Raphis exelsa, Livistonea<br />

Rotindifolia, Pandanus, Cycas revolute,<br />

Chocothrynax, Phonyx Robellini, Sansevieria<br />

trifasciata, Chcopeat Media, Dracaena Fragrans<br />

7. ASOSIASI BUNGA INDONESIA<br />

Komp Liga Mas Indah-Perdatam, Jl Duren Tiga<br />

Indah Raya Blok I/12,<br />

Jakarta 12760<br />

Phone : +62 21 797 6442<br />

Fax : +62 21 797 6443<br />

Mobile : +62 811 833 880<br />

Email : asobunga@indosat.net.id<br />

Website: www.asbindo.org<br />

CP : Karen Sjarief Tambayong<br />

10 EXPORTNEWS INDONESIA DJPEN/MJL/XXI/09/2011


commercial attaches<br />

Australia (Canberra)<br />

Indonesian Embassy 8, Darwin Avenue,<br />

Yarralumia, Canberra Australia A.C.T. 2600<br />

Phone : (02) - 62508654<br />

Fax : (02) - 62730757<br />

Email : atdag-aus@depdag.go.id,<br />

tradesection@bigpond.com<br />

Website : www.kbri-canberra.org.au<br />

Belgium (Brussels)<br />

Indonesian Mission to the European Union<br />

Boulevard de la Woluwe 38<br />

Brussels Belgium 1200<br />

Phone : (322) - 7790915<br />

Fax : (322) - 7728190<br />

Email : atdag-blx@depdag.go.id,<br />

atperindagbxl@chello.be<br />

Canada (Ottawa)<br />

Indonesian Embassy 55 Parkdale Avenue,<br />

Ottawa, Ontario K1Y 1E5, Canada<br />

Phone : 1 - (613) - 7241100 ext. 306<br />

Fax : 1 - (613) - 7241105, 7244959<br />

Email : atdag-can@depdag.go.id,<br />

commerce@indonesia-ottawa.org<br />

Website : www.indonesia-ottawa.org<br />

China (Beijing)<br />

Indonesian Embassy<br />

Dongzhimenwai Dajie No. 4 Chaoyang District<br />

Beijing China 100600<br />

Phone : (00861) - 65324748,<br />

65325488 - 3014<br />

Fax : (00861) - 65325368<br />

Email : atdag-chn@depdag.go.id<br />

moitbj@public3.bta.net.cn<br />

Website : www.indonesia.cn<br />

www.indonesianembassy-china.com<br />

Denmark (Copenhagen)<br />

Indonesian Embassy Orehoj Alle 1,<br />

2900 Hellerup,<br />

Copenhagen Denmark<br />

Phone : 45) - 39624422 ext. 215<br />

Fax : (45) - 39624483<br />

Email : atdag-dnk@depdag.go.id<br />

Egypt (Cairo)<br />

Indonesian Embassy 13, Aisha EL Temoria<br />

St. Garden City P.O. BOX 1661 Cairo<br />

Cairo Egypt<br />

Phone : (20-2) - 7944698, 7947200/9<br />

Fax : (20-2) - 7962495<br />

Email : atdag-egy@depdag.go.id<br />

cairo-indag@hotmail.com<br />

atdagcairo@gmail.com<br />

France<br />

Indonesian Embassy 47-49,<br />

Rue Cortambert Paris, France 75116<br />

Phone : (33-1)-450302760 ext.418, 45044872<br />

Fax : (33-1) - 45045032<br />

Email : atdag-fra@depdag.go.id<br />

Germany<br />

Indonesian Embassy Lehter Strasse 16-17<br />

D-10557 Berlin Germany 10557<br />

Phone : (4930) - 4780700<br />

Fax : (4930) - 47807209<br />

Email : atdag-deu@depdag.go.id<br />

India<br />

Indonesian Embassy 50-A Chanakyapuri,<br />

New Delhi India 110021<br />

Phone : (09-111) - 6114100<br />

Fax : (09-111) - 6885460, 6886763<br />

Email : atdag-ind@depdag.go.id<br />

indoemb@nda.vsnl.net.in<br />

Italy<br />

Indonesian Embassy Via Campania,<br />

55 Rome Italy 00187<br />

Phone : (39-06) - 4200911, 42009168<br />

Fax : (39-06) - 4880280, 42010428<br />

Email : atdag-ita@depdag.go.id<br />

Japan<br />

Indonesian Embassy 5-2-9,<br />

Higashi Gotanda Shinagawa-ku<br />

Tokyo Japan 1410022<br />

Phone : (81-3) - 34414201, 34470596<br />

Fax : (81-3) - 34471697<br />

Email : atdag-jpn@depdag.go.id<br />

Malaysia<br />

Indonesian Embassy No. 233<br />

Jalan Tun Razak Kuala Lumpur, Malaysia 50400<br />

Phone : (603) - 21164000, 21164067<br />

Fax : (603) - 21167908, 21448407<br />

Email : atdag-mys@depdag.go.id<br />

Netherlands<br />

Indonesian Embassy 8, Tobias Asserlaan<br />

The Hague Netherlands 2517 KC<br />

Phone :(31-70) - 310 8115<br />

Fax :(31-70) - 364 3331<br />

Email : atdag-nld@depdag.go.id<br />

atdag@indonesia.nl<br />

atdagdenhaag@yahoo.com 13 14<br />

Philippines<br />

Indonesian Embassy 185,<br />

Salcedo Street Legaspi Village, Makati City<br />

Metro Manila Philippines<br />

Phone : (632) – 8925061 / 68<br />

Fax : (632) - 8925878, 8674192<br />

Email : atdag-phl@depdag.go.id<br />

Russia Federation<br />

Indonesian Embassy<br />

Apt. 76, Entr. 3 Korovy val 7,<br />

Moscow Russia Federation 117049<br />

Phone : (7-495) - 2385281<br />

Fax : (7-495) - 2385281<br />

Email : atdag-rus@depdag.go.id<br />

atdag@sovintel.ru<br />

Saudi Arabia<br />

Indonesian Embassy Riyadh Diplomatic Quarter<br />

P.O. Box 94343 - Riyadh Saudi Arabia 11693<br />

Phone : (966-1) - 4882800, 4882131 ext. 120<br />

Fax : (966-1) - 4882966<br />

Email : atdag-sau@depdag.go.id<br />

Singapore<br />

Indonesian Embassy 7 Chatsworth Road<br />

ingapore 249761<br />

Phone : (65) - 67375420, 68395458<br />

Fax : (65) - 67375037, 67352027<br />

Email : atdag-sgp@depdag.go.id<br />

South Korea<br />

Indonesian Embassy 55,<br />

Yoido-dong Young deoung po-Ku<br />

Seoul South Korea<br />

Phone : (0082-2) - 7835371 / 2, 7827750<br />

Fax : (0082-2) - 7804280, 7837750<br />

Email : atdag-kor@depdag.go.id<br />

Spain<br />

Indonesian Embassy 65, Calle de Agastia,<br />

Madrid Spain 28043<br />

Phone : (34-91) - 4130294<br />

Fax : (34-91) - 4157792<br />

Email : atdag-esp@depdag.go.id<br />

Switzerland<br />

Indonesian Mission on The United Nations<br />

And Other International Organizations 16,<br />

Rue de Saint Jean Geneva Switzerland 1203<br />

Phone : (0041-22) - 3455733<br />

Fax : (0041-22) - 3383397<br />

Email : atdag-che@depdag.go.id<br />

Thailand<br />

Indonesian Embassy 600-602<br />

Pitchburi Road, Rajthevi P.O.Box 1318,<br />

Bangkok - Thailand 10400<br />

Phone : (0066-2) - 2551264 ext. 123<br />

Fax : (0066-2) - 2551264, 2551267<br />

Email : atdag-tha@depdag.go.id<br />

United Kingdom<br />

Indonesian Embassy<br />

38 Grosvenor Square, London<br />

United Kingdom W1K2HW<br />

Phone : (44-20) - 72909613, 74997881<br />

Fax : (44-20) - 74957022<br />

Email : atdag-gbr@depdag.go.id<br />

www.indonesiaembassy.org.uk<br />

United States of America<br />

Indonesian Embassy<br />

2020 Massachusetts Avenue, N.W.<br />

Washington DC<br />

United States of America 20036<br />

Phone : (202) - 7755350, 7755200 ext. 350<br />

Fax : (202) - 7755354, 7755365<br />

Email : atdag-usa@depdag.go.id<br />

commercial-tache@embassyofindonesia.org<br />

Indonesia Economic and Trade Office (KDEI)<br />

Twinhead Bld 6 F No. 550 Rui Goang Road, Neihu<br />

District, Taipei 114-China Taipei.<br />

Phone : (886-2) 87526170 ext. 15<br />

Fax : (886-2) 87423706<br />

Email : ieto@ms8.hinet.net<br />

Website : www.kdei-taipei.org<br />

Indonesia Consulate <strong>General</strong><br />

127 – 129 Leighton Road , 6 – 8 Keswick Street<br />

Causeway Bay, Hongkong<br />

Phone : (852) 28904421, 28902481 (D)<br />

Fax : (852) 28950139<br />

Email : perindag@netvigator.com<br />

trade@indonesia-consulate.hk<br />

EXPORTNEWS INDONESIA DJPEN/MJL/XXI/09/2011<br />

11


INDONESIA TRADE PROMOTION CENTER (ITPC)<br />

Barcelona<br />

Calle Aribau 250, lantai dasar<br />

Phone : (+34 934111662)<br />

Fax : (+34 934146188)<br />

Email : itpcbcn@yahoo.com<br />

Budapest<br />

Indonesian Trade Promotion Center (ITPC)<br />

Bajcsy Zslinszky ut 12, 2nd floor No. 205<br />

Budapest 1051<br />

Phone : (36-1) 3176382<br />

Fax : (36-1) 2660572<br />

Email : inatrade@itpc-bud.hu<br />

Busan<br />

#103 Korea Express Building<br />

1211-1 Choryang Dong, Dong-Gu<br />

Busan, South Korea<br />

(Part Of 1st Fl, Korea Express Building)<br />

Phone : (82-51) 4411708<br />

Fax : (82-51) 4411629<br />

Email : itpc-kor@depdag.go.id<br />

Chennai<br />

Ispahani Center - 3rd Floor<br />

123/124, Nungambakkan<br />

High Road, Chennai, India 600034<br />

Phone : (91-44) 42089196<br />

Fax : (91-44) 42089197<br />

Email : itpcchennai@yahoo.com<br />

Website : www.itpcchennai.com<br />

Chicago<br />

70 West Erie Street, 3rd Floor<br />

Chicago, Illinois 60610 USA<br />

Phone : (+312) 6402463<br />

Fax : (+312) 6402648<br />

Email : hotmidap@yahoo.com<br />

Dubai<br />

Indonesian Trade Promotion Center (ITPC)<br />

Arbift Tower4 floor # 403<br />

Baniyas street Deira<br />

PO.Box 41664, Dubai – UAE<br />

Phone : (971-4) 2278544<br />

Fax : (971-4) 2278545<br />

Email : itpcdxb@emirates.net.ae<br />

Website : www.itpcdxb.ae<br />

Hamburg<br />

Indonesian Trade Promotion Centre (ITPC)<br />

Multi Buro Servise - Glokengisserwall 1720095<br />

Hamburg – Germany<br />

Phone : (49-40) 33313-333<br />

Fax : (49-40) 33313-377<br />

Email : inatrade@itpc-hh.com,<br />

inatrade@itpchamburg.de<br />

Jeddah<br />

Indonesia Trade Promotion Centre<br />

Al-Mualifin St. Al-Rehab<br />

District / 5. Po Box 10, Jeddah 21411<br />

Phone : (+966-2) 6711271<br />

Fax : (+966-2) 6730205<br />

Email : tpc.jed09@gmail.com,<br />

itpc.jed09@gmail.com<br />

Johanesburg<br />

Indonesian Trade Promotion Center (ITPC)<br />

Suite 02/E4,2nd floor,Village Walk,Sandton<br />

Po.Box 2146, RSA Johanesburg X 9916<br />

South Afrika<br />

Phone : (27-11) 8846240<br />

Fax : (27-11) 8846242<br />

Email : itpc@itpcjhb.ca.za<br />

Lagos<br />

5, Anifowoshe Street, Victoria Island,<br />

Lagos- Nigeria<br />

Phone : (+234-1) 4619865, 4619860<br />

Fax : (+234-1) 2613301<br />

Los Angeles<br />

Indonesian Trade Promotion Center (ITPC)<br />

3457, Wilshire Blvd,suite 101<br />

Los Angeles, Ca 90010,USA<br />

Phone : (213) 3877041<br />

Fax : (213) 3877047<br />

Email : itpcla@sbcglobal.net<br />

itpc-usa@depdag.go.id<br />

Website : www.itpcla.org<br />

Lyon<br />

L' European - 19 bld Euge<br />

ne Deruelle - 69003 Lyon<br />

Phone : +33 4 78 60 62 78<br />

Fax : +33 4 78 60 63 14<br />

Mexico<br />

CENIT Plaza Arquimedes , Office : 105<br />

Arquimedes No. 130 Polanco,<br />

Del. Miguel Hidalgo C.P 11570 MEXICO, D.F<br />

Phone : (52-55) 50836055, 50836057<br />

Fax : (52-55) 50836056 11<br />

Milan<br />

Via Vittor Pisani, 8 - 6° Piano 20124<br />

Milano (MI) - Italia<br />

Phone : +39 02 36598182<br />

Fax : +39 02 36598191<br />

Website : www.itpcmilan.com<br />

Email : itpcmilan@live.it<br />

Osaka<br />

Indonesian Trade Promotion centre (ITPC)<br />

ITM 4-J-8, Adia and Pacific Trade center 2-1-10<br />

Nanko Kita, Suminoe-ku Osaka 559-0034, Japan<br />

Phone : (081-6) 66155350<br />

Fax : (081-6) 66155351<br />

Email : itpc@itpc.or.jp<br />

Website : www.itpc.or.jp<br />

Santiago<br />

7th Floor WTC Building, Torre Sur Oficina 706<br />

Nueva Tajamar 481 Las Condes, Santiago, Chile<br />

Phone : (56-2) 4410494<br />

Fax : (56-2) 4410495<br />

Email : itpc.santiago@123.cl<br />

Sao Paulo<br />

Indonesian Trade Promotion Center (ITPC)<br />

Edificia Park Lane Alameda Santos 1787Conj III -<br />

11 Andar Cerqueira Cesar, Sao Paulo<br />

Brazil 01419.002<br />

Phone : (55-11) 32630472, 35411413<br />

Fax : (55-11) 32538126<br />

Email : itpcsp@terra.com.br<br />

Website : www.itpcsp.org<br />

Sydney<br />

Indonesiam Trade Promotion Center (ITPC)<br />

Level 2, 60 Pitt Street Sydney NSW 2000,<br />

Australia. 60.Pitt Street Level 2nd Sydney<br />

Phone : (61-2) 92528783<br />

Fax : (61-2) 92528784<br />

Website : www.itpcsydney.com<br />

Email : itpc-sydney@depdag.go.id;<br />

trade@itpcsydney.com<br />

Vancouver<br />

Georgia Business Centre<br />

1400-1500 West Georgia<br />

Vancouver, BC, V6G 2Z6, Canada<br />

Phone : 778 3734916, 778 3734904<br />

Fax : 604 7860078<br />

See you at...<br />

th<br />

The 26<br />

Trade Expo Indonesia<br />

Exhibition - Trade Expo Forum<br />

Product presentation - Indonesia Iconic Pavilion<br />

1 9 - 2 3 O c t o b e r 2 0 1 1<br />

Jakarta International Expo (JIExpo)<br />

Kemayoran - Jakarta - Indonesia<br />

Indonesia 2011<br />

DGNED<br />

<strong>Directorate</strong> <strong>General</strong> <strong>for</strong><br />

<strong>National</strong> <strong>Export</strong> Development

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