GREENLAM LAMINATES
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<strong>GREENLAM</strong><br />
<strong>LAMINATES</strong><br />
IDENTITY MANNUAL
INDEX<br />
Intro 00<br />
About us 00<br />
Our Product Range 00<br />
Product Variant 00<br />
Co-Branding 00<br />
Brand Structure 00<br />
Brand Positioning 00<br />
Brand Personality 00<br />
Tone & Voice 00<br />
Signature 00<br />
Logo Guide 00<br />
Dos & Don’ts 00<br />
Brand Typeface 00<br />
Stationary 00<br />
Merchandise 00
Greenlam Industries Limited has an honoured legacy backed by a strong identity.<br />
The leading and the most preferred brand in more than 100 countries, Greenlam Industries Limited is<br />
marching strong towards its aspirations with ‘Innovative technologies’ & ‘Creative solutions’.<br />
Greenlam Laminates, the premium brand of Greenlam Industries Limited, is the Asian market leader in<br />
decorative laminates and has the stature of beautifying space, the most stylish and exceptional way.<br />
A brand with a green DNA, it has devoted itself to embellish the world with its modern decor ideas and<br />
innovative products. From the very first step in the manufacturing process to the final product, everything is<br />
carefully monitored and meticulously scrutinized for quality. Today, it is the most desired decorative surface<br />
solution company with the widest collection of impeccable laminates to adorn every imaginable space.<br />
At Greenlam, we offer an exhaustive range of eco-friendly laminates in mesmerizing colours, textures and<br />
patterns inspired out of a chic and upscale sense of style, inherent to us. Blending technology with<br />
aesthetic and designs with innovation, we intend to continue surprising lives with laminates that have<br />
fashion and functionality.
Making the world<br />
‘<br />
the most beautiful<br />
‘place to live in.
The pioneer in bringing international trends in laminate designs to India, Greenlam Laminates has a<br />
prominent presence across the world. It is present in over 100 countries like USA, Singapore, Hong Kong,<br />
UK, The Netherlands, and UAE. Awarded with ISO 9001, ISO 14001, OHSAS 18001, GREENLABEL,<br />
GREENGUARD and FSC certifications, Greenlam Laminates also meets rigid international quality standards<br />
like NEMA of the US and BS of the United Kingdom, accordingly.<br />
It enjoys the largest market share in the organised market Pan Indian presence with 30 branches and 9000<br />
retail outlets.
OUR PRODUCT RANGE<br />
A result of an undying passion for craft, technology and art; this collection can work with almost any style<br />
of decor. Offering breakthrough designs and stunning textures which are incredibly gorgeous and<br />
strikingly creative. Designed to transform dull spaces to a lively paradise. Each laminate is complemented<br />
by exquisite detailing and understated, to say the least.<br />
<strong>LAMINATES</strong> PARTICLLE BOARD COMPACT
PRODUCT VARIANT
PRODUCT VARIANT<br />
COMPACT<br />
PARTICLLE BOARD
CO-BRANDING<br />
X<br />
X<br />
X<br />
X
‘<br />
Welcome<br />
To The<br />
Greenlam Laminates<br />
‘
BRAND IDENTITY MANUAL<br />
It is intended to provide a detailed reference and guidelines to the fundamental components and usage of<br />
the Greenlam Laminates logo and other brand related visual units. The aim of the manual is to ensure<br />
consistency of approach and integration of diverse elements of the brand. The main objectives of this<br />
manual are to help:<br />
• Provide comprehensive and cohesive instructions for using the Greenlam Laminates logo<br />
• Offer simple and quick ways of creating identifiable graphic cues<br />
• Augment consistency through standardised visual identity for higher impact and visibility<br />
• Impact the commercial sustenance of the brand by enhancing brand recall<br />
• Carve an image that is in sync with the brand’s objectives and philosophy
‘<br />
Greenlam<br />
Brand Structure<br />
‘
<strong>GREENLAM</strong> <strong>LAMINATES</strong><br />
BRAND POSITIONING<br />
DESIRE FOR BEAUTY<br />
With a passion to beautify every imaginable space, we represent the transformative power of<br />
laminates while making the world a beautiful space.<br />
Our products play a predominant role in beautifying the surroundings. Once applied on furniture,<br />
ceilings and walls, they have the immense potential to transform the most mundane of interiors to<br />
look really beautiful.
<strong>GREENLAM</strong> <strong>LAMINATES</strong> BRAND PERSONALITY<br />
PIONEER<br />
Greenlam Laminates is the undisputed leader in its category. Its visionary approach offers best-in-class<br />
products which strengthen its leadership in the category.<br />
VIBRANT<br />
Vibrancy and dynamism define Greenlam Laminates. Vibrancy is all about a great amount of variety in<br />
workmanship. Being dynamic is the openness of the brand to accept the new trends and flexibility and<br />
adapt itself accordingly.<br />
ENTHUSIAST<br />
Greenlam Laminates always likes to surprise its customers by delivering to them new offerings in the most<br />
unanticipated and thrilling manner.
<strong>GREENLAM</strong> BRAND TONE AND VOICE<br />
BRAND TONE AND VOICE:<br />
The tone and voice is how the brand speaks and communicates.<br />
We are smart. We are warm and friendly. We always speak with a bit of an edge that makes you think<br />
differently about us.<br />
INNOVATIVE<br />
Greenlam Laminates adds ultimate splendor and luxury in people’s lives through constant innovations. This<br />
has been made possible on account of cutting edge workmanship and state-of the-art manufacturing<br />
facilities adopted by us.<br />
SPONTENEOUS<br />
Greenlam Laminates always strives to surprise its customers by delivering to them – new offerings in an<br />
unexpected and exciting manner.
<strong>GREENLAM</strong> <strong>LAMINATES</strong><br />
SIGNATURE<br />
The Greenlam Laminates signature defines the brand in the marketplace and serves as a graphic identity<br />
for the brand. Maintaining the integrity of our brand identity, and protecting our marks and intellectual<br />
property are of paramount concern. It is important to be considerate in following the correct usage<br />
guidelines set forth in this manual in all printed and electronic materials.<br />
All of the elements of the Greenlam Laminates signature - the logotype, logo unit and colour work together<br />
to create a unique image for the brand. This image helps to position Greenlam Laminates as the leader in<br />
the decorative laminate industry and differentiates us from our competitors with a strong, dynamic, and<br />
bold signature that is representative of our mission.<br />
To ensure strong brand identification, the signature should appear at least once in all marketing<br />
communication.
8X<br />
1/8X<br />
X<br />
6X
SIGNATURE SPACING<br />
To ensure that the logo is clearly visible and easily noticeable, an area of clear space is required all around<br />
the Logo. This clear space isolates the logo from other graphic elements such as other logos, copy,<br />
photography or background patterns that may divert attention.<br />
The dotted line around the logo indicates the minimum clear space The clear space is determined by the<br />
width of the insignia ( shown as ‘X’). This minimum space should be maintained as the logo is proportionally<br />
enlarged or reduced in size.
COLOUR GUIDE (CMYK)<br />
Consistent use of colour can help build strong brand recognition. This makes it possible for an organization<br />
to ‘own’ a certain set of colours, by leaving a lasting impression through identification of the organisation<br />
with that specific colour palette.<br />
C 0 M 100 Y 0 K 0<br />
C 0 M 70 Y 100 K 0<br />
C 0 M 0 Y 90 K 0<br />
C 80 M 0 Y 88 K 0<br />
C 50 M 100 Y 0 K 0<br />
C 100 M 85 Y 0 K 0<br />
C 75 M 100 Y 0 K 0<br />
C 100 M 0 Y 100 K 55<br />
C 28.88 M 1.27 Y 100 K 0<br />
PANTONE Rhodamine Red C<br />
PANTONE 158 C<br />
PANTONE 394 C<br />
PANTONE 3405 C<br />
PANTONE 3005 C<br />
PANTONE 7686 C<br />
PANTONE 267 C<br />
PANTONE 349 C<br />
PANTONE 382 C<br />
C 0 M 0 Y 0 K 100 PANTONE Neutral Black C
Yellow<br />
Magenta<br />
connotes a distinct<br />
sense of elegance.<br />
Orange<br />
radiates warmth, energy and<br />
visual stimulation.<br />
stands for our collective wisdom<br />
attained over the years, which<br />
translates into our commitment<br />
towards thought-leadership.<br />
Black C<br />
Green<br />
connotes plentitude and an<br />
abundance of ideas and<br />
product variants- be it colours,<br />
textures, shapes or sizes.<br />
Deep Green<br />
denotes our earnest<br />
commitment towards creating<br />
and harnessing eco-friendly<br />
processes and technology.<br />
Light Green<br />
denotes a sense of<br />
renewal, freshness,<br />
self-control and harmony.<br />
Ink Blue<br />
speaks about our<br />
deep-rooted loyalties<br />
towards our customers and<br />
trade partners.<br />
Violet<br />
reflects reliability and trust.<br />
Indigo<br />
shows dynamism and vibrancy.
<strong>GREENLAM</strong> <strong>LAMINATES</strong><br />
LOGO: Dos<br />
In case of standalone applications, the Greenlam Laminates logo should be<br />
used in the specified colours and shape.<br />
Greenlam Laminates can be used in above<br />
mentioned way only in case of outdoors.
<strong>GREENLAM</strong> <strong>LAMINATES</strong><br />
LOGO: DON’TS<br />
In any case, the signature should not be used in any different colour, shape<br />
other than the defined specifications.<br />
Dimension of Part A to be<br />
maintained thought out.<br />
Part B can’t be stretched to<br />
increase or decrease the height.<br />
Part A can’t be stretched to<br />
increase or decrease the height.<br />
The gap between Part A & Part B<br />
of the logo has to be maintained.<br />
Dimension of Part B to be<br />
maintained thought out.<br />
Colour of logo can’t be tampered.<br />
Logo with transparency can’t be used.
COLOUR GUIDE (GREY/ B & W)<br />
K 100<br />
K 100<br />
WHITE BASE<br />
BLACK BASE<br />
GREY BASE<br />
K 30<br />
K 40<br />
K 45<br />
K 55<br />
K 65<br />
K 70<br />
K 80<br />
K 85
HOW TO USE OUR LOGO<br />
In case of<br />
standalone<br />
applications, the<br />
Greenlam logo<br />
should be used in<br />
the specified<br />
colours and shape.
<strong>GREENLAM</strong> <strong>LAMINATES</strong> FONTS<br />
Typography is one of the most recognisable elements of an identity and helps portray the personality of a<br />
brand. Greenlam Laminates’ brand font is selected for its contemporary, clear designs as well as its<br />
readability and variety in typefaces. Consistent use of typography will help build brand recognition and<br />
provide consistency throughout all of Greenlam Laminates’ communication materials.<br />
The Greenlam Laminates’ corporate font family is Helvetica Neue. Any typeface in this font family can be<br />
used for Greenlam Corporate materials. The typeface shown here are examples of members in the chosen<br />
font family.<br />
Helvetica Neue Condensed Black<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
abcdefghijklmnopqrstuvwxyz<br />
1234567890(!@#$%^&*_`+[]{};’:”/~)<br />
Helvetica Neue Condensed Bold<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
abcdefghijklmnopqrstuvwxyz<br />
1234567890(!@#$%^&*_`+[]{};’:”/~)
Helvetica Neue Ultra Light<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
abcdefghijklmnopqrstuvwxyz<br />
1234567890(!@#$%^&*_`+[]{};’:”/~)<br />
Helvetica Neue Regular<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
abcdefghijklmnopqrstuvwxyz<br />
1234567890(!@#$%^&*_`+[]{};’:”/~)<br />
Helvetica Neue Ultra Light Italic<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
abcdefghijklmnopqrstuvwxyz<br />
1234567890(!@#$%^&*_`+[]{};’:”/~)<br />
Helvetica Neue Italic<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
abcdefghijklmnopqrstuvwxyz<br />
1234567890(!@#$%^&*_`+[]{};’:”/~)<br />
Helvetica Neue Light<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
abcdefghijklmnopqrstuvwxyz<br />
1234567890(!@#$%^&*_`+[]{};’:”/~)<br />
Helvetica Neue Light Italic<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
abcdefghijklmnopqrstuvwxyz<br />
1234567890(!@#$%^&*_`+[]{};’:”/~)<br />
Helvetica Neue Medium<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
abcdefghijklmnopqrstuvwxyz<br />
1234567890(!@#$%^&*_`+[]{};’:”/~)<br />
Helvetica Bold Italic<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
abcdefghijklmnopqrstuvwxyz<br />
1234567890(!@#$%^&*_`+[]{};’:”/~)
STATIONARY<br />
The stationery package provides direction for communicating, while immediately identifying the information<br />
as coming from Greenlam Laminates. No alterations should be made to placement of elements or fonts; nor<br />
should any graphics or type be added to the design.<br />
X<br />
Dummy Stationery<br />
1.4 X<br />
X<br />
X<br />
X<br />
1501-1505 Narain Manzil,<br />
23 Barakhamba Road<br />
New Delhi 110001<br />
India<br />
Dummy Stationery<br />
alex.corp@greenlam.com<br />
T: +91-11-4279 1399<br />
M: +91-971-7888616<br />
Alex Joseph<br />
Marketing Executive<br />
www.greemlam.com<br />
X<br />
X<br />
X<br />
1/2 X<br />
1.4 X<br />
X<br />
3/4 X
X<br />
1/4 X<br />
X<br />
X<br />
Dummy Stationery<br />
Dummy Stationery<br />
3/4 X<br />
1/4 X<br />
1/4 X
MERCHANDISE
PRESS AD
STANDEES
POSTER<br />
GSB
Greenlam Industries Limited<br />
1501-1505 Narain Manzil, 23 Barakhamba Road, New Delhi 110001 India<br />
website: www.greemlam.co.in Tel : 91-11-4279 1300
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