Download the complete 2013 Directors & Boards Media Kit (.pdf file)

Download the complete 2013 Directors & Boards Media Kit (.pdf file)

2013 Advertising & Sponsorship Information

The Best Way

to Reach

the Boardroom

Getting your message to the boardroom is the key

challenge for marketers of corporate governance

services and products. Directors, C-level executives

and corporate governance staff are busy, mediainundated,

and increasingly difficult to reach.

Directors & Boards, the trusted thought leader in

governance, puts you in direct contact with the

most important and engaged directors with lead

and business-generating products like webcasts,

E-blasts, E-newsletters, director roundtables and

live events—all packaged with the brand-building

and only independent governance magazine.

Directors & Boards Magazine

Directors Roster

Directors & Boards E-Briefing

Directors & Boards Annual Report

Directors & Boards Roundtables

Directors & Boards Webinars

Directors & Boards Research

Directors & Board E-Blasts

Directors & Boards Online

◾ The Private Company Governance Summit

◾ The Transitions Conferences

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Directors & Boards Webinars are a significant

and successful way for marketers to reach out to

directors and corporate governance professionals,

and generate direct and actionable leads. Produced

once a month, Directors & Boards Webinars

provide a one hour live and archived educational

session, moderated by editor Jim Kristie, and

featuring sponsor executives and significant

directors as co-presenters.

Webinars are marketed to Directors & Boards

double opt-in list of E-Newsletter recipients, and

typically generate between 200 and 400 registrants

by the date of the event, with a significant long-tail

of registrants who view replays of the webinars

archived on both the sponsors’ and Directors &

Boards’ websites. All webinar marketing includes

social media links for extended reach.

Additional thought leadership opportunities are

available in Directors & Boards’ monthly E-Briefing,

which features content from webinar sponsors.

Among the companies who have successfully used

Directors & Boards Webinars:

◾ Morvillo Abramowitz

◾ BoardVantage

◾ Brand Velocity

◾ ACE Group

◾ Makovsky & Company

◾ Morrison & Foerster

◾ Boyden

◾ Temin & Company

◾ Booz Allen

◾ Wachtell Lipton Rosen & Katz

◾ MDA Leadership Consulting

◾ McKenna Long and Aldridge

◾ Denali Fiduciary Management

◾ Heidrick & Struggles

independent Corporate Governance

Thought Leadership

Directors & Boards Webinars

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independent Corporate Governance

Thought Leadership

Directors & Boards E-Media

Directors & Boards offers a variety of brand-building and lead-generating tools to reach directors and

corporate governance directors directly on their tablets, smart phones and desktops.

Directors & Boards E-Briefing

The monthly Directors & Boards E-Briefing

reaches 9,700 opt-in subscribers with selected

content from the magazine, webinar-related

thought leadership, news, research and a calendar

of events, and features prominent ad banner

positions. Select sponsored content opportunities

are available.

Directors & Boards E-Blasts

Push your direct response message directly to

Directors & Boards’ double-opt-in E-subscriber

list with highly effective html E-blasts, brought to

readers under the trusted brand of Directors &


To reach privately held companies, extended reach

is available through sister publication Family

Business Magazine’s E-Blast list and twice-monthly


Directors & Boards Online

Directors & Boards’ website features selected

content from the magazine and its archives, as well

as Jim Kristie’s blog, and other relevant governance


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independent Corporate Governance

Thought Leadership

Directors & Boards

In-Person Events

Directors & Boards offers a variety of ways for marketers to reach directors and governance

professionals live with thought-leadership driven events.

Directors & Boards Roundtables

Directors & Boards Roundtables are sponsored,

intimate gatherings of the most senior directors who

participate in a guided dialog about the most important

governance issues they face. Directors & Boards

helps you develop topics and manages the invitation

process for these completely customizable events.

The Private Company Governance Summit

This new event will be held May 15-17, 2013, in

Washington, D.C., and will be focused on the unique

governance needs of private companies, including:

◾ closely-held companies

◾ family-owned companies

◾ private equity-owned companies

The Transitions Conferences

Produced by Family Business Magazine and

Stetson University’s Family Enterprise Center, the

Transitions conferences are held twice a year, and

deliver audiences of several hundred family business

and enterprise owners and shareholders for two

days of intense discussions.

Limited sponsorships and speaking opportunities

are available.

Produced in partnership with Family Business

Magazine, The Private Company Governance

Summit will leverage best practices from public

company governance to the benefit of fast-growing

and thriving privately owned businesses.

Limited sponsorships and speaking opportunities

are available.

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independent Corporate Governance

Thought Leadership

The Magazine

For nearly four decades, Directors & Boards has built a reputation as the trusted thought leader for

corporate governance. It’s the only independent magazine serving the market, and is owned by a

serving corporate director committed to promoting and sharing governance best practices. Directors

& Boards has a well-earned reputation of being able to see around corners, thanks to the long tenure

and experience of editor Jim Kristie.

Directors & Boards Magazine

The first, and now the only, independent journal of

corporate governance thought leadership, Directors

& Boards has been the trusted print resource for

corporate directors seeking best-in-class thought


Directors Roster

Directors & Boards’ renowned Directors Roster

features a roundup of recent director appointments,

as well as profiles of selected directors, and a

demographic index of appointments. Most readers

turn first to this sponsored section.

Directors & Boards Annual Report

Directors & Boards’ annual special issue focused on

the state of corporate governance, with an in-depth

take on issues directors will wrestle with in the year

ahead. The issue is timed to follow the majority of

our readers’ own annual meetings, and provides

advertisers with bonus distribution and reach.

Directors & Boards Research

Every issue of Directors & Boards features the

results of an in-depth study, conducted by the

magazine, on major governance issues and trends.

Custom research sponsorships are available.

Key Thought Leadership

Selected opportunities are available to provide

key thought leadership pieces in the pages of the

magazine, or as free-standing outserts, polybagged

with the publication.

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independent Corporate Governance

Thought Leadership

Directors & Boards is the corporate governance thought leader for the most influential and powerful

directors in America. The average reader of Directors & Boards serves on the board of $2.8 billion company,

is 55 years old, and serves on four boards (including public, private and charitable boards).

Extended reach to privately-held company boards is available through sister publication Family Business

Magazine—which delivers more than 11,500 owners, shareholders and advisors of the nation’s largest

privately held businesses.

Our total combined audience exceeds 43,000 public and private company directors and senior

executives, delivered in print, by email and online.

In Print

Directors & Boards delivers the largest independent

paid circulation of any publication targeting board

members and governance professionals in major

North American companies. Total circulation includes

paid individual recipients, paid board subscriptions

(all members of the board receive an individual

copy of the magazine), sponsored-paid circulation

(distributed by or courtesy of advertisers), author

copies and free-trial copies used for paid circulation

acquisition purposes.

Average circulation, each issue*....7,320 recipients

Board Members:. ......................... 5,563

◾ 3,487 Chairmen, CEOs, presidents

◾ 2,076 Independent Directors

(other affiliations than above)

Directors & Boards monthly E-Briefing

The Directors & Boards monthly E-Briefing reaches

an opt-in list of directors, senior executives and

governance professionals with features, columns,

research, calendar listings, and other information

critical to their roles.

Monthly distribution: .....................9,700

Directors & Boards website


Unique visits, monthly: ................. 15,000

Senior Executives (Corporate Secretaries, Counsel,

Division Officers, other CxOs) ............... 1,520

Other:. ..................................... 237

Other Distribution (Conferences, etc.): ..... 800

Total Average Distribution: .........8,120 copies

*Publisher’s data, based on average circulation of the last five issues.

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First Quarter 2013

Ad Reservations: February 22, 2013

Ad Materials Deadline: March 1, 2013

Mails: March 2013

◾ The ‘Social’ Director: Who Boards Are Looking for . . . and What Boards Need

◾ What Public Company Directors Can Learn from Private Equity Directors

◾ Special Litigation Committees: Everything You Need to Know To

Serve on One

Directors & Boards Survey: What’s Ahead for 2013 Annual

Shareholder Meetings

Second Quarter 2013

Ad Reservations: May 20, 2013

Ad Materials Deadline: May 28, 2013

Mails: June 2013

independent Corporate Governance

Thought Leadership

Print Editorial Calendar 2013

◾ Stumbling Blocks in Getting on That First Board

◾ How Boards Foster Innovation

◾ Board Turnover: Too Little? Should It Be Higher?

Directors & Boards Survey: M&A Outlook

Third Quarter 2013

Ad Reservations: September 7 2013

Ad Materials Deadline: September 14, 2013

Mails: October 2013

◾ Special Issue: Private Company Governance (PCG)

◾ Highlights from the First Directors & Boards PCG Conference

◾ From the Archives: Best of the Best Advice on Effective Private

Company Boards

Directors & Boards Survey: CEO and Director Compensation 2013

Annual Report 2013

Ad Reservations:

July 8, 2013

Ad Materials Deadline:

July 15, 2013

Mails: July 2013

• Governance Year in Review

• Who’s In, Who’s Out, What’s New

Directors to Watch

Directors & Boards Survey: Top

Governance Law Firms

Fourth Quarter 2013

Ad Reservations: November 4, 2013

Ad Materials Deadline: November 11, 2013

Mails: December 2013

◾ How to Have a Great Board Meeting

◾ New Initiatives in Board Diversity: Who and What Is Moving the Needle

◾ Show Business Meets Board Business: An Illustrated History of

Celebrities on Boards

Directors & Boards Survey: 2014 Proxy Outlook

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independent Corporate Governance

Thought Leadership

Rate Cards

Advertising in the Directors & Boards’ family of governance media products delivers your targeted

message to our powerful readership in a clutter-free, professional journal environment.

Directors & Boards 2013

Rate Card #37

Four Color Page Rates (net)

1x 2x 3x 4x 5x

Full Page 7140 7025 6835 6600 6295

Cover 2/3 8380 8250 8120 7990 7560

Cover 4 8960 8815 8680 8550 8190

Spread 12865 12650 12450 12250 11655

2/3 Page 5350 5265 5180 5100 4830

1/2 Page 4730 4650 4580 4510 4305

1/3 page 3640 3585 3530 3475 3360

1/4 page 3095 3050 3000 2940 2835

Call your advertising representative for fractional rates, special color rates

(PMS, metallic).

Webinar, Website & E-Mail Advertising 2013

Rate Card #8 (All rates net)

(Includes posting for 30 days to the Directors & Boards

website, and inclusion in one monthly e-Briefing. Please note

that full-page advertisers in the print edition receive FREE

e-Briefing ads in the month in which their print ad runs.)

Supplied Insert Pricing 2013

Rate Card #8 (net)

2 page insert: ............................... $3,200

4 page insert: .................................$5,100

8 page insert: ................................. $7,100

12 page insert: ................................$8,900

16 page insert: ............................... $11,650

The following are guideline prices for pre-printed inserts in

Directors & Boards. This assumes “normal” weight and size (8

½ x 11 or less); heavier pieces, or unusual sizes, will be priced

individually. Contact your advertising representative to discuss

weight and sizing.

Pricing is for insertion in the magazine or insertion in the

Polybag. Polybag insertions limited to 3 pieces per issue on a

first-come, first-served basis.

Special insertion costs: Handwork, glue dotting, etc., are billed at

cost and are non-commissionable.

Webcasts: .... $12,000 master sponsor (single sponsor)

.........$6,000 multi-sponsor (per sponsor)

The Rogue Director

Tactics for dealing with the troublesome board member

E-Blasts: ............................$3,000 per email

(Availability is limited, so please book early; volume discounts



Top banner, page: .............................$2,500

Top Mini Banner: ............... $1,500 (210x80 pixels)

Banner: .......................$1,900 (468x60 pixels)

Button: ......................... $900 (160x80 pixels)

Scott Chase

Advertising Director

301-879-1613 •

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independent Corporate Governance

Thought Leadership

Your Directors & Boards Team

The Directors & Boards team is at your service.

We’re committed to maximizing the value of your

advertising and sponsorship investment. Call us

today to talk about how we can craft a unique

solution for you.

Scott Chase

Advertising Director


David Shaw

Publishing Director


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Barbara Wenger

Production, Circulation and Reprints


Jerri Smith

Reprints, List Rentals and Accounting

215 405-6071

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independent Corporate Governance

Thought Leadership

Specifications and Terms

Mechanical Specifications

◾ Publication trim size: 8½" x 10⅞"

◾ Recommended ad page size: 7" x 10"

◾ Binding: Perfect


◾ There is no extra charge for full bleed ads

◾ Full-page size to be furnished 8¾" x 11⅛"

◾ Keep reading and live matter a minimum of ½ inch


from edges on all bleed pages.

Full page (full bleed)..............................................8.75"w x 11.125"h

(includes .125" bleed on all sides)

Full page (no bleed)...................................................7.25"w x 9.75"h

²/ ³ page......................................................................4.78"w x 9.75"h

½ page horizontal.......................................................7.25"w x 4.5"h

½ page island.................................................................4.78"w x 7"h

¹/ ³ page vertical...........................................................2.3"w x 9.75"h

¹/ ³ ⅓page square..........................................................4.78"w x 4.75"h

¼ page......................................................................3.54"w x 4.75"h

Mailing/Delivery Instructions

Materials should be mailed to:

Barbara Wenger

Directors & Boards

1845 Walnut Street, Suite 900

Philadelphia, PA 19103


fax: 215-405-6078

Electronic files should be emailed to

FTP information is available on request.

General Regulations

◾ Terms are net cash payable in U.S. dollars only.

◾ Advertisers will be credited if, within a 12 month

period from the date of first insertion, they have

used sufficient additional space to warrant a lower

rate than that at which they have been billed.

Acceptable Printing Materials

We accept artwork in digital format, with high-resolution

.pdf files (all fonts and graphics embedded, composite

color) the preferred format. Quark files with all fonts and

graphics embedded, Pagemaker with all fonts and graphics

embedded, Illustrator, InDesign and Postscript files are all


Film is not a preferred format, but is acceptable.

Negatives, right reading emulsion side down preferred.

Film positives, repro proofs, Brightypes and one-piece

mechanicals are also acceptable. 133-line screens are

recommended for halftones. Please furnish .pdfs,

progressive proofs, composed chromalins, overlays, or

other guidance materials for all advertising material.

Additional Information

Directors & Boards is published by

MLR Holdings LLC

1845 Walnut Street, Suite 900

Philadelphia, PA 19103

Subscription price

◾ U.S.: $325 for five issues annually

◾ Outside the U.S.: $350 (payable in U.S. dollars)

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independent Corporate Governance

Thought Leadership

General Conditions

MLR Holdings, LLC (“Publisher”) may hold the

Advertiser and its designated advertising Agency,

jointly and severally, liable for paying for all duly

authorized advertisements (“ad or ads”) inserted

in or attached to Directors & Boards magazine

and all other sums due and payable under this

agreement. Publisher will not be bound by, and

will disregard, terms and conditions appearing on

insertion orders or copy instructions which conflict

with provisions of this rate card.

No advertisement shall be published unless a

signed insertion order is received at the offices

of the Publisher no later than the closing deadline

specified by the Publisher.

New advertising materials, orders, cancellations or

corrections shall not be considered authorized by

the Advertiser and/or Agency unless confirmation

of such change, in writing, is received at the

offices of the Publisher by the closing deadline.

In the event copy changes are not confirmed in

writing, Advertiser and/or Agency’s most recent

advertisement shall be inserted.

Advertiser and/or Agency are responsible for

checking ad copy for corrections and providing

prompt written notice of errors or changes within

Publisher’s deadlines. Publisher is not responsible

to correct an error in an ad unless Advertiser and/

or Agency have notified Publisher in writing that an

error has been made prior to the closing deadline.

In the event all necessary advertising materials

are not received at the offices of the Publisher by

the closing deadline, Publisher cannot guarantee

insertion of such advertisement(s) or copy changes.

If Advertiser and/or Agency fails to provide to

Publisher advertisement in time to meet the

deadline of an issue in which it ordered space,

Publisher will charge Advertiser and/or Agency

at the regular rate for the space it has reserved,

and the bill is due and payable when rendered.

Cancellation of space by Advertiser and/or Agency

will not be accepted by Publisher unless received

prior to the closing deadline. No advertisement may

be canceled after the closing deadline. Insertion

orders for covers (front, back, inside front and

inside back) are non-cancelable and may not be

cancelled by Advertiser and/or Agency.

Conversion of film or correcting digital files is not

included in Publisher’s advertising price and shall

be billed separately to Advertiser and/or Agency at

prevailing rates.

All positioning of ads is at the sole discretion of

Publisher. In no event will adjustments, reruns or

refunds be made because of the position of an ad

unless specifically indicated in the insertion order

and agreed upon by the Publisher in advance.

Advertisers who do not fulfill their contract will

receive a short rate.

Publisher shall not be responsible for claims made

in advertisements, and Advertiser and Agency,

jointly and severally, shall indemnify and hold

Publisher harmless from any loss, damage, claim

or expense, including reasonable attorney’s

fees and all other associated costs of litigation

or settlement, arising out of publication of the

Advertiser and/or Agency’s advertisement or any

element thereof including, without limitation,

those based on claims for libel, slander, invasion

of privacy, unfair trade practices, copyright

infringement or trademark infringement.

All advertisements are subject to approval by

Publisher, which may refuse any advertising

submitted and cancel any order for an ad. Such

approval shall be granted or withheld solely at

Publisher’s absolute discretion.

In order to ensure distribution of all advertising

copy to a worldwide readership, Publisher reserves

the right to make copy changes as necessary to

comply with all customs and postal regulations.

While every effort will be made to discuss the

required changes with Advertiser and/or Agency,

in some cases, especially when copy arrives after

the closing deadline, this may be impossible.

All advertising materials will be destroyed one

year after last publication by Publisher unless

return instructions are received by Publisher in

writing within that period.

Publisher will not be responsible for errors,

omissions, losses or damages (including, without

limitation, consequential damages) of any

kind sustained from errors or omissions in ads

except for failure to correct errors clearly and

unambiguously marked by the Advertiser and/

or Agency and received by Publisher before the

closing deadline. Publisher’s liability shall not

exceed the rate for that portion of the ad in error

as published. Liability of Publisher for the omission

of any portion of any ad from any publication shall

be limited to a partial reduction in the amount

charged by Publisher for such ad based on the

Publisher’s rate card.

Frequency Discounts/Special Units:

Frequency discounts apply if used within any

12-month period; otherwise the best charged

rate actual earned frequency discount shall

apply. Charges will be adjusted accordingly at

the end of the contract period. A 1/4 page is the

minimum size required to maintain frequency

discount. Special units such as gatefolds are

available. Pricing information is available upon

request. Inserts/outserts do not count toward

or earn frequency discounts.

Payment Terms: Payment by Advertiser and/

or Agency is due in full within 30 days from the

invoice date. Publisher offers a cash discount:

1.5% on net only if paid within 10 days of the

invoice date.

Advertiser and Agency, jointly and severally,

agree to pay a late charge equal to the greater

of $5.00 per month or 1.5% per month on the

outstanding invoice balance not paid when due,

or if such rate will exceed the maximum rate

allowed by applicable law, then a late charge

calculated at such maximum rate. Failure to

pay as agreed may result in the placement

of Advertiser and/or Agency’s account in

collection with a collection agency or attorney.

If so, to the extent permitted by law, Publisher

may charge and collect from Advertiser and

Agency, jointly and severally, any collection

costs and expenses incurred, including court

costs and reasonable attorney’s fees, in

addition to the invoice amounts, late charges

and interest.

Any invoice submitted to Advertiser and/or

Agency shall be deemed conclusive as to its

correctness unless the Advertiser and/or Agency

provide a written, detailed objection to Publisher

within 30 days of the invoice date. In the event

of a dispute, Advertiser and/or Agency must

promptly pay all amounts not subject to dispute.

If any invoice remains unpaid 60 days after

invoice, Publisher has the right to not accept

future insertions from Advertiser and/or Agency

until the past due balances have been paid. A

20% re-make charge shall apply for cancellations

submitted after publication closes.

Advertising Production: Advertiser and/

or Agency will pay Publisher an amount not

less than to 15% of earned gross rate for ad

materials produced by Publisher for Advertiser

and/or Agency.

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