Mobile

puncture.org

Mobile

Mobile

07 November 2008


Nike Training

Keep Up the Pace

• Provide a simple mobile mechanism for following workout programs and tracking

progress anytime, anywhere

• Leverage social connections as motivation by transforming workout programs into

group challenges and extending the reach out into existing social networks

• Enable status and news feeds within the context of a workout program to reinforce a

sense of community and increase motivation

• Enable the creation of new workout programs and the invitation of friends via mobile

device to increase viral potential of the core functionality

Mobile

R/GA

2


Phase I

1/10

Mobile

R/GA

3


Nike Training

Today’s Workout

Workouts List

Let’s Get Physical

Today’s Workout

Back

Let’s Get Physical

Yesterday

Oct 25, 2008

i

91%

3 min Warmup

Today

Oct 26, 2008

3 min Crunches

Time: 3:02:31

Tomorrow

82%

Oct 27, 2008

20 min Treadmill

GET READY

Friday

Oct 28, 2008

2 min Plank

REST

Saturday

Oct 29, 2008

30 Push-ups

News Feed

GET READY

Sunday

News Oct 30, Feed 2008

Mobile

R/GA

4


Nike Training

Today’s Workout

Activity Timer

Activity Details

Let’s Get Physical

Back

2 min Plank Pose

Details

Back

2 min Plank Pose

Today’s Workout

3 min Warmup

3 min Crunches

Time: 3:02:31

20 min Treadmill

2 min Plank

30 Push-ups

News Feed

00:00:00

Go!

Reset

Leaderboard I’m Done! News Feed

1. Draw the torso forward until the shoulders

are over the wrists and the whole body is in

one straight line. This is very similar to the

position you would take if you were about to do

a push up.

2. Press the forearms and hands firmly down,

do not let your chest sink, press back through

the heels.

3. Keep the neck in line with the spine and

broaden the shoulder blades.

News Feed

Mobile

R/GA

5


Phase II

2/10

Mobile

R/GA

6


Nike Training

Today’s Workout

Activity Timer

Activity Details

Let’s Get Physical

Back

2 min Plank Pose

Details

2 min Plank Pose

Close

Today’s Workout

3 min Warmup

3 min Crunches

Time: 3:02:31

20 min Treadmill

00:00:00

1. Draw the torso forward until the shoulders

are over the wrists and the whole body is in

one straight line. This is very similar to the

position you would take if you were about to do

a push up.

2 min Plank

Go!

I’m Done!

Reset

2. Press the forearms and hands firmly down,

do not let your chest sink, press back through

the heels.

3. Keep the neck in line with the spine and

broaden the shoulder blades.

Workouts Leaderboard News Feed

Workouts Leaderboard News Feed

Workouts Leaderboard News Feed

Mobile

R/GA

7


Nike Training

Landscape Mode

Today’s Workout

2 min Plank Pose

i

02:00:00

Go!

Reset

I’m Done!

4/10

The Flip Side

Today’s Workout

i

1. Draw the torso forward until the shoulders

are over the wrists and the whole body is in one

straight line. This is very similar to the position

you would take if you were about to do a push

up.

Mobile

R/GA

4/10

8


Nike Training

Today’s Workout

Post Saved Workout

Let’s Get Physical

Cancel

My Profile

Post

Today’s Workout

3 min Warmup

angie24

Let’s Get Physical

In 3rd Place

3 min Crunches

Time: 3:02:31

angie24 completed Today’s Workout.

And she’s feeling awe

20 min Treadmill

2 min Plank

Save

Workouts Leaderboard News Feed

Cancel

Mobile

R/GA

9


Nike Training

Leaderboard

Personal Profile

Let’s Get Physical

Kelly completed Today’s Workout...

96%

Claudybee is skipping the gym to...

Done

My Profile

lesliehoops

Let’s Get Physical

In 5th Place

84%

lesliehoops is catching up!

78%

renaesterns has been sick but will...

73%

angie24 completed Today’s Work...

69%

lesliehoops completed 75% of Today’s

Workout

1 Hour Ago

lesliehoops completed Today’s

Workout

Yesterday 12:55 PM

lesliehoops kicked major butt in her

workout today - watchout team!

Oct 28, 2008 12:55 PM

lesliehoops kicked major butt in her

Workouts Leaderboard News Feed workout Workoutstoday Leaderboard - watchout team! News Feed

Mobile

R/GA

10


Nike Training

News Feed

New Post

Nike Training

Cancel

New Post

Post

angie24

completed 75% of Today’s

Workout. 1 Hour Ago

Yeah Kelly - you go girl! I’m still gonna

win but nic

renaesterns

is too tired for the gym today,

but don’t think... 2 Hours Ago

renaesterns

is too tired for the gym today,

but don’t think... 2 Hours Ago

lesliehoops

completed 100% of Yesterday’s

Workout, 4 Hours Ago.

Kelly

is kickin all y-all’s butt and

you know it! Yesterday

Kelly

is kickin all y-all’s butt and

you know it! Yesterday

Workouts Leaderboard News Feed

Workouts Leaderboard News Feed

Mobile

R/GA

11

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