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Female Portfolio 2014
issue 193<br />
9 october 2013<br />
<strong>stylist</strong>.co.uk<br />
issue 179<br />
26 june 2013<br />
<strong>stylist</strong>.co.uk<br />
issue 168<br />
10 april 2013<br />
<strong>stylist</strong>.co.uk<br />
I ssuE 185<br />
7 A ugusT 2013<br />
s T y LIs T .co.uk<br />
i SSue 183<br />
24 ju LY 2013<br />
S t YLi S t.co.uk<br />
Editiorial<br />
Vision<br />
Since launching Stylist in October 2009 we have<br />
successfully carved out our place as the only<br />
weekly magazine for women with brains; and that<br />
is a strategy we are determined to continue.<br />
We have been overwhelmed by our intelligent,<br />
responsive and highly engaged readers who not<br />
only loyally follow the magazine but also contribute<br />
to our vision and act on our recommendations. We<br />
always knew we had an engaging proposition, but<br />
even we have been startled by the incredible<br />
response we’ve had from readers. Much to our<br />
delight, PRs refer to “The Stylist Effect” – if they<br />
secure a product or a service mention on our<br />
pages they now know they’ll get a flood of<br />
responses. We couldn’t be more proud.<br />
Our readers are our country’s finest<br />
professional women who are time poor but<br />
thought rich; they demand the best out of life<br />
– whether that’s what they wear, who they know,<br />
where they go, or what they talk about – and<br />
Stylist speaks to them on their terms.<br />
We put our success down to our unique content<br />
mix. Thought-provoking pieces on social and<br />
workplace trends sit alongside extensive fashion<br />
and beauty coverage, creating a title that combines<br />
thorough, in-depth journalism with the glamour<br />
and sophistication our readers demand.<br />
Our classic poster-like covers leave our readers<br />
proud to be part of the Stylist family and work<br />
almost like another carefully chosen accessory.<br />
We have been incredibly proud of the journey<br />
so far, but we do not intend to rest on our laurels.<br />
Over the next year we intend to create more<br />
innovative and exciting special issues, introduce<br />
more talented names to our list of contributors<br />
and ensure that our ideas and journalism are<br />
better than any of our competitors. 2014 is<br />
going to be another exciting year.<br />
Winner! Consumer Media Brand of the Year<br />
The<br />
Revival<br />
Revisit the 60s<br />
with Daria WerboWy<br />
Autumn/Winter 2013 High Street Fashion Special<br />
Attention<br />
Grabbing<br />
Clémence Poésy models<br />
the season’s most<br />
covetable high-street buys<br />
COLLECTOR’S EDITION: THE LITERATURE SPECIAL<br />
Quack! Fashion Travel People Ideas Beauty<br />
No phone. No email. No internet.<br />
Stylist downs tools and moves to the farm<br />
Free Fashion Travel People Ideas Beauty<br />
Lisa Smosarski,<br />
Editor<br />
Where will<br />
your next book<br />
take you ?<br />
Are you a little bit angry<br />
ALL THE TIME?!
From The<br />
Publisher<br />
publishING DIRECTOR GLENDA MARCHANT<br />
says: “Stylist’s unique distribution system<br />
gives it a number of advantages. Not only does<br />
it liberate the editorial team to be as creative<br />
as they can be, it means the advertising team<br />
can offer a variety of creative solutions not<br />
available from any other women’s magazine.<br />
Cover wraps, reverse covers and cover sections<br />
are all opportunities to tap into the creativity<br />
of the Stylist brand and its loyal and<br />
passionate readership. Our relationship with<br />
our readers is second to none with 67%<br />
reading the magazine since the first edition<br />
over four years ago and 53% seeing every<br />
single issue! These affluent, professional<br />
women have money to spend with 74%<br />
of readers buying something they have seen<br />
advertised in the pages of Stylist.<br />
Stylist’s editorial philosophy of celebrating<br />
and empowering women offers a positive<br />
advertising environment and our clean,<br />
beautiful design showcases advertising<br />
artwork perfectly. As a result we carry many of<br />
the top advertisers from Prada fragrance and<br />
Mulberry to Mercedes and Sony Ericsson.”<br />
The Audience<br />
u Audited weekly distribution<br />
of 435,768. (ABC)*<br />
u2.1 readers per copy<br />
uAverage age of 31<br />
u7 in 10 unmarried<br />
with no children<br />
uThe average Stylist reader<br />
reads 3.5 issues out of 4<br />
u42% keep their issue of<br />
Stylist for longer than<br />
one week**<br />
uThe average last holiday<br />
(exc. spending money)<br />
for Stylist readers<br />
cost £1,123**<br />
uOn average Stylist readers<br />
spend 48 minutes reading<br />
the magazine each week***<br />
*Source: Jan-June 2013 Audited Bureau of Circulation<br />
**Source: Stylist Reader Survey 2012; Stylist<br />
Engagement Survey 2012<br />
***Source: Gfk2012
Fashion<br />
FASHION DIRECTOR<br />
ALEXANDRA FULLERTON SAYS:<br />
“Our approach is to celebrate<br />
indulgent investment buys and<br />
important designer pieces. Stylist’s<br />
authoritative coverage and<br />
influential fashion pages combine<br />
visual glamour with a slick, fast pace.<br />
We always include a considered edit<br />
of the trends on our expanding<br />
shopping pages, which are explained<br />
clearly while the excitement of<br />
the world of modern clothing and<br />
accessories is captured weekly<br />
through our chic and playful<br />
adventure. Stylist’s agenda-setting<br />
approach is perfect for busy,<br />
working women.”
eauty<br />
BEAUTY DIRECTOR EVIE LEATHAM SAYS:<br />
“Stylist celebrates the aspirational and<br />
empowering nature of the beauty industry<br />
today. Our readers are discerning women who<br />
are in touch with the latest catwalk trends and<br />
technological innovations and enjoy spending<br />
money on these indulgent aspects of their daily<br />
lives. They demand authoritative, expert skincare<br />
features married with exciting trend-inspired<br />
shoots and are keen to learn more about<br />
themselves and their own beauty choices.<br />
Stylist readers trust the beauty team<br />
to deliver memorable journalism<br />
and practical advice that they<br />
can’t read anywhere else, which<br />
is why our award-winning<br />
pages get such a phenomenal<br />
response.”
“TAKE ONE VITAMIN C AND ONE<br />
‘SMART PILL’ A DAY AND I COULD<br />
BE COUNTDOWN CHAMPION”<br />
t’s 3pm in the Stylist<br />
office and my heart<br />
is racing. I feel sick –<br />
a nausea laced with<br />
an underlying sense of<br />
dread – and a numbing headache is<br />
burrowing its way through my brain.<br />
The phone’s not helping either; it’s<br />
ringing, ominously. I steel myself<br />
and pick up the receiver. “Hhhellooo,”<br />
I slur, wiping the sweat from my<br />
forehead. A polite gentleman on<br />
the other end of the line asks me<br />
a question. I wait for a moment, then<br />
launch into a rambling reply. There’s<br />
an awkward silence. Oh god. What<br />
did I just say? I’m struggling to even<br />
remember my own name at the<br />
moment, so who knows what just<br />
came tumbling out of my mouth.<br />
It’s no surprise I’m losing control of<br />
my verbal reasoning, though. It’s not<br />
often you find yourself completely<br />
off your face at work.<br />
I’ve been taking drugs at my<br />
desk for three days now. Not on<br />
the sly – I haven’t been sneaking<br />
to the loo to snort lines of cocaine,<br />
or using my lunch breaks to puff on<br />
marijuana. Instead, like thousands<br />
of women in offices throughout the<br />
UK, I am taking ‘smart drugs’.<br />
These ‘wonder pills’ are becoming<br />
something of an underground trend.<br />
Research suggests that more and<br />
more UK career women are turning<br />
to internet-bought stashes of<br />
prescription-only drugs such as<br />
Modafinil and Ritalin; drugs which,<br />
when applied to a healthy brain, can<br />
boost certain chemicals including<br />
dopamine and noradrenalin, causing<br />
‘welcome’ side effects including<br />
improved concentration, productivity<br />
and memory to see them through<br />
tense presentations, important<br />
meetings and all-nighters in the<br />
office. Users describe ploughing<br />
through tasks at breakneck speed,<br />
outperforming colleagues and<br />
possessing an almost tunnel<br />
vision-like sense of focus. Effects<br />
which could help explain why<br />
a recent study by science journal<br />
Nature found that as many as one<br />
in five people in the UK have tried<br />
cognitive enhancing drugs.<br />
I’m told by Barbara Sahakian,<br />
professor of clinical neuropsychology<br />
at Cambridge University, that<br />
Modafinil – a ‘wakefulness-promoting’<br />
drug, intended for the treatment of<br />
sleep apnoea and narcolepsy – has<br />
actually been used by the military for<br />
years, as well as by strung-out<br />
shift workers in the US and<br />
Clever Pills<br />
In-depth Features<br />
Meaty, thought-provoking features have become one<br />
of the most distinctive elements of our editorial mix.<br />
Stylist’s approach to features, which deal with subjects<br />
such as fertility science or whether we can be too demanding<br />
as a generation, is to question conventional wisdom.<br />
Every week we receive hundreds of tweets and<br />
emails discussing these features.<br />
Only Smart<br />
Pills Have<br />
The Answer?<br />
‘Smart pills’ are becoming increasingly popular<br />
among career women. But do they<br />
really boost your brain power? Stylist’s Lizzie<br />
Pook plays human guinea pig to find out<br />
I<br />
Regular Content<br />
Stylist is a magazine people put in their bag and keep to<br />
read through the week. Our strong regular pages are one reason<br />
for this. From our Escape Routes travel page to Work/Life – an<br />
insight into the routines of successful women – we attempt to inform<br />
and entertain our readers by talking about the aspects of their lives<br />
that matter most to them. Style List – an eclectic selection of deeply<br />
desirable products – is also a favourite with Stylist readers.
Online<br />
EDITOR ANNA FIELDING SAYS:<br />
“Stylist.co.uk works excellently on two levels.<br />
Firstly as the web arm of Stylist magazine, one of<br />
the most-respected women’s magazines in the<br />
UK, we help the excellent work done by the print<br />
team find a wider and longer-lasting audience. We<br />
also create our own content, thinking specifically<br />
of an online audience and a number of our own<br />
successful franchises, including the Hair 100 and<br />
a popular, down-to-earth wedding blog. While our<br />
appeal is worldwide, we’re also proud that the<br />
strength of the Stylist brand, the careful tailoring<br />
of our content and our knowledge of our audience<br />
means that almost 70% of our readers are based<br />
in the UK. Our social <strong>media</strong> is the first and most<br />
frequent point of contact for nearly 300,000<br />
of our readers and we’re proud of the level of<br />
engagement we’ve achieved on this platform.”<br />
tablet<br />
13%<br />
desktop<br />
67%<br />
mobile<br />
20%<br />
The Audience<br />
u Monthly impressions 5.2m<br />
u Uniques 661k<br />
u Twitter followers 236.5k<br />
u Facebook likes 56.8k<br />
u Google Currents subscribers 1m<br />
u 95% Female<br />
u 67% Degree or higher<br />
u 70% Work full time<br />
u 48% London/South East<br />
u ABC1 75%<br />
u Average age 32<br />
u Average income £29k<br />
u 65% of Stylist mag readers visit<br />
Stylist.co.uk at least once a week<br />
Source: (Google analytics : March 2013); Stylist reader survey<br />
2012, provided by Voodoo Research; Sample 2,308; 1,049 weekly<br />
Stylist.co.uk users; (UKOM Dec 2012)
Emerald<br />
Street<br />
EDITOR ANNA FIELDING SAYS:<br />
“Emerald Street is a daily email and Stylist’s digital<br />
sister brand. Emerald Street is a unique and timely<br />
mix of fashion, beauty, art, books, bars and careers,<br />
and, as a daily digital, we also respond quickly to<br />
current events. Our readers are early adopters;<br />
interested in new technology and this season’s<br />
trends. They also want to be the women in the<br />
know and Emerald Street helps them maintain<br />
that position. We’re also unique within the email<br />
market, operating nationally, but also able to<br />
send out five carefully tailored and regionalised<br />
weekend guides.”<br />
Audience<br />
u 100,000+ subscribers at present<br />
u 83% ABC1<br />
u 89% aged between 18-44<br />
u Median age 30<br />
u Average personal income £29k<br />
u 87% have bought/booked<br />
something as a result of reading<br />
Emerald Street<br />
u Average open rate 45%<br />
Source: Emerald Street Reader Survey December 2012<br />
Commercial<br />
Opportunities<br />
u 300x600 Display – £5,000 gross<br />
u Display Takeover – £7,500 gross<br />
u 300x600 Advertorial – £7,500 gross<br />
+ £750 net production<br />
u 300x1200 Advertorial – £7,500<br />
gross + £1,500 net production<br />
u Animated Advertorial – £8,250 gross<br />
+ £1,500 net production<br />
u Partnership email – £10,000 gross +<br />
£1,500 net production
GLASGOW<br />
edinburgh<br />
MANCHESTER<br />
newcastle<br />
LEEDS<br />
liverpool<br />
BIRMINGHAM<br />
Nottingham<br />
cardiff<br />
LONDON<br />
plymouth<br />
bristol<br />
BRIGHTON<br />
distribution<br />
u Unique local and national<br />
distribution network<br />
u Every Wednesday nationwide<br />
u Hand distribution targeting<br />
ABC1 women working in major<br />
UK cities<br />
u Subscriptions and distribution<br />
deals with:<br />
– Fashion retailers<br />
– Airports and airlines<br />
– Hotels
Facts & Figures<br />
ABC Jan-June 2013: 435,768<br />
Page Impressions<br />
431,266<br />
433,482<br />
435,768<br />
25.7M<br />
426,396<br />
429,034<br />
24.8M<br />
Jan-Jun 2011<br />
Jul-Dec 2011<br />
Jan-Jun 2012<br />
Jul-Dec 2012<br />
Jan-Jun 2013<br />
Mar-Aug 2012 Mar-Aug 2013<br />
Source: Audit Bureau of Circulation<br />
Source: Google Analytics<br />
ABC Market Share<br />
Glamour<br />
32%<br />
Grazia<br />
14%<br />
Source: Audit Bureau<br />
of Circulation Jan-June 2013<br />
Stylist<br />
35%<br />
Marie Claire<br />
19%<br />
Awards & Accolades<br />
u PPA Awards 2013: Columnist of the Year – Lucy Mangan<br />
u BSME Rising Star Awards 2013: Best Art Team<br />
u BSME Rising Star Awards 2013: Best Subbing Team<br />
u BSME Rising Star Awards 2013: Best Picture Editor/Researcher –<br />
Tom Gormer<br />
u Best Short Lead Beauty Pages – Rodial Beautiful Awards 2013<br />
u P&G Beauty And Grooming Awards 2013 – Best Visual for the Art Issue<br />
u Fashion Monitor Journalism Awards 2013: Anita Bhagwandas – Highly<br />
Commended in Beauty Rising Star<br />
u Fashion Monitor Journalism Awards 2013: Best Fashion Journalist –<br />
Alexandra Fullerton<br />
u Fashion Monitor Journalism Awards 2013: Best Beauty Journalist –<br />
Joanna McGarry<br />
u PPA award for Consumer Brand Of The Year 2012<br />
u PPA Editor Of The Year, Lisa Smosarski, 2012<br />
u BSME Awards 2012: Editor of the Year for Women’s Weeklies –<br />
Lisa Smosarski<br />
u The Media Guardian 100, Lisa Smosarski<br />
u P&G Beauty And Grooming Award 2012<br />
Rates<br />
Print<br />
Inside front cover DPS £52,305<br />
Inside front cover £26,125<br />
1 st DPS £48,230<br />
DPS pre-edit £45,325<br />
Left-hand facing contents £22,840<br />
1 st right-hand page £22,660<br />
1 st left-hand page £22,110<br />
SP specified site £21,100<br />
DPS specified site £42,205<br />
SP ROM £20,095<br />
DPS ROM £40,190<br />
Inside Back Cover £24,110<br />
Outside Back Cover £28,740<br />
Cover wrap<br />
£POA<br />
Full page run of magazine £17,600<br />
Advertorial<br />
£+40% display<br />
Production<br />
Bound-in insert<br />
Paper technology<br />
£POA<br />
£POA<br />
£POA<br />
Online<br />
Display (run of site/channel specific)<br />
728x90 £16/£18<br />
970x90 £25/£30<br />
300x250 £20/£25<br />
300x600 £30/£35<br />
970x250 £60/£80<br />
320x50 (MOBILE) £15/£20<br />
Channel Takeovers per week (inc re-skin)<br />
Home £3,425<br />
Fashion £9,500<br />
Hair and Beauty £6,125<br />
Travel £2,750<br />
Life £11,750
Online Continued<br />
Channel Takeovers per week (<strong>media</strong> roadblock)<br />
Home £2,925<br />
Style £9,000<br />
Beauty £5,625<br />
Travel £2,250<br />
Life £11,250<br />
For Microsite Packages and Creative Solutions<br />
please contact Ash Qureshi on 020 7611 7103<br />
or email Ash.Qureshi@shortlist.com<br />
Competitions<br />
1 HTML page £2,000+£1000 prize<br />
Advertorial content<br />
Article £3,000<br />
10 Slide gallery £4,500<br />
Video article £5,000<br />
Quiz £6,500<br />
Print Ad<br />
Specifications<br />
Dimensions<br />
Full Page Trim: 280mm (H) x 206mm (W)<br />
Full Page Bleed: 288mm (H) x 214mm (W)<br />
Full Page Type Area: 266mm (H) x 192mm (W)<br />
DPS Trim: 280mm (H) x 412mm (W)<br />
DPS Bleed: 288mm (H) x 420mm (W)<br />
DPS Type Area: 266mm (H) x 398mm (W)<br />
Half Page DPS Horizontal Trim: 140mm (H) x 412mm (W)<br />
Half Page DPS Horizontal Bleed: 148mm (H) x 420mm (W)<br />
Half Page DPS Horizontal Type Area: 126mm (H) x 398mm (W)<br />
Half Page Vertical Trim: 280mm (H) x 103mm (W)<br />
Half Page Vertical Bleed: 288mm (H) x 111mm (W)<br />
Half Page Vertical Type Area: 266mm (H) x 89mm (W)<br />
Half Page Horizontal Trim: 140mm (H) x 206mm (W)<br />
Half Page Horizontal Bleed: 148mm (H) x 214mm (W)<br />
Half Page Horizontal Type Area: 126mm (H) x 192mm (W)<br />
Quarter Page DPS Trim: 70mm (H) x 412mm (W)<br />
Quarter Page DPS Bleed: 78mm (H) x 420mm (W)<br />
Quarter Page DPS Type Area: 56mm (H) x 398mm (W)<br />
Quarter Page Vertical Strip Trim: 280mm (H) x 54mm (W)<br />
Quarter Page Vertical Strip Bleed: 288mm (H) x 62mm (W)<br />
Quarter Page Vertical Strip Type Area: 266mm (H) x 40mm (W)<br />
Quarter Page Horizontal Strip Trim: 70mm (H) x 206mm (W)<br />
Quarter Page Horizontal Strip Bleed: 78mm (H) x 214mm (W)<br />
Quarter Page Horizontal Strip Type Area: 56mm (H) x 192mm (W)<br />
Quarter Page Box Trim: 140mm (H) x 103mm (W)<br />
Quarter Page Box Bleed: 148mm (H) x 111mm (W)<br />
Quarter Page Box Type Area: 126mm (H) x 89mm (W)<br />
Note: Any important text should be 7mm in from the trim.<br />
DPS ads do not need to be supplied with gutter as the paper is saddle<br />
stitched.<br />
Digital Ad<br />
Specifications<br />
Basic Guidelines<br />
We only accept JavaScript/standard format tags<br />
All flash files must have back-up gifs<br />
All creative is subject to publishers approval<br />
Basic Display Ad Spec<br />
Standard units: MPU 300x250; Leader 728x90; Double MPU<br />
300x600, Masthead 970x250, Super Leader 970x90<br />
Shortlist Ltd only accepts JavaScript/standard format tags<br />
(no iframes)<br />
All flash files must have clickTag and back-up gifs<br />
File formats accepted: jpeg, gif or swf<br />
40k max initial file size limit<br />
No looping restrictions; animation duration 30 seconds<br />
Flash version 8 and above (actionScript 2 only – no actionScript 3)<br />
Expanding Ads<br />
MPU, Leader, super leader, super MPU<br />
Click or mouse over to activate<br />
Mouse-off to deactivate with clear close button on expanded portion<br />
MPU 300x250 expands up to approx 400x400 (left & down)<br />
Leader 728x90 expands up to approx. 728x350 (down)<br />
Super Leader 970x66 expands up to 970x418 (down)<br />
Super MPU 300x600 expands up to 600x600 (left)<br />
Streaming Video<br />
Streaming (polite) video permitted must have clear close<br />
pause/play button<br />
Auto play permitted but must have clear close button.<br />
No video length restriction; total polite streamed data: 2mb max<br />
Sound permitted must be user initiated with clear mute button<br />
Re-Skins<br />
Client build: gif or jpeg background image, max file size = 100kb<br />
Shortlist build: high res asset images, creative direction<br />
Size: Width 312x985x312<br />
Height 900 plus a 200 fade into white<br />
All creative to be supplied 3 days prior to the live date