Solution to Digital Island Problem - SET

Solution to Digital Island Problem
• More creative freedom
• Non-creative tasks automated
• Easy access to high quality content
• Improved process efficiency
Ingest
Capture
2K/4K
Scan
Dailies
Picture
Editorial
Sound
Editorial
Distribution
Servicing
Digital
Backbone
Content
Sony Imaging Technology
DI
Process
Marketing
VFX
Stock
Footage
Archive

Many Different Digital Production Workflows Today
• Different Program Types
– “Hollywood” Motion Pictures
– Episodic TV Drama
– TV Game Shows
– Sports shows
– Documentary Series
– Daily Soap Operas / Telenovelas
– Commercials
• Workflows differ from project to project
– Operation style
– Business rules
– External interfaces
– Production schedule
– Technology/Formats Selected

Today’s Digital Workflows
• Source Material
– Film
• Film Scan to DPX
– Digital Tape
• HDCAM SR Tape
• HDCAM Tape
– Digital File
• XDCAM HD/EX
• P2
• Red One
• Arri
– 3D Stereo Productions
– Metadata
• Slate
• LUTs
• Camera
• Post-Production Workflows
– Ingest
– Picture Editorial (AVID, FCP)
– Sound Editorial (Pro Tools)
– VFX
– Preview
– QC
– DI/Color Correction
– DCP
– Transcode
– Delivery & Distribution
– Archive
– Playout (Broadcast)

Customer Goals
• Business Goals
– Must make economic sense
• Favorable ROI, Long term investment – 10 Years
– Automatic Compliance with Business rules
• Policy, Approval flow, Priority
– Better process visibility
• Real time “Dashboard”; tracking; logs
– Automatic Security
• Watermark, access control, audit, rights management
• Operational Goals
– Faster, Better, Cheaper
– Predicable timetables
– Consistent quality
– Agile response to changing business needs and technology

What is Sony Media Backbone Platform
• Integrates, manages and orchestrates media workflows
Sony Media Backbone Platform
DISTRIBUTIO
N
INGEST PRODUCTION PLAYOUT
ARCHIVE
Flexibility Agility Scalability Visibility Efficiency

Sony’s Media Backbone Conductor
IT Business System
Resource Billing Planning
Sony Media Backbone Platform
INGEST PRODUCTION PLAYOUT DISTRIBUTION ARCHIVE
Central
Storage
High Speed Media Bus
Sony Open Platform

3rd Party Product Interfaces
• Editorial
– Filmlight – Truelight
– Tektronix ® Cerify
• Traffic (BXF)
– Baton * • Transcode
– AVID ®
– Apple ®
– AutoDesk ®
–
–
–
RHOZET ®
Amberfin
Vantage
– ASSIMILATETM *
– Digital Rapids ® *
• File Transfer
– Aspera
– FilmLight – Baselight
– Signiant ®
– daVinci *
– SmartJog *
• Color Management
• Digital Intermediate
• Quality Check
* Supported products for 2011 release subject to change

So, What is Media Backbone Conductor …
• A MAM?
• An automation system?
• Traffic system?
• Archival system?
• None of the above!

What is Media Backbone Conductor?
• Enterprise workflow management system
– Designed to scale across the entire enterprise while remaining easyto-manage
• Toolkit with media-specific building blocks to quickly
craft custom workflows
• Integration Platform designed to easily
accommodate change
– Reduces cost and risk whenever additions or changes are made
• Provides better Management Insight into Operations
– Capture & visualize both system and business metrics across all
workflows

What is MBC core functionality?
• Optimizes file-based workflows across the entire enterprise by:
– Getting the right file
– In the right format
– To the right place
– At the right time
– While making sure the right people know about it
– And know exactly what they are expected to do with it
– While eliminating menial tasks, data reentry, and errors
– And automatically enforcing accountability, security, and compliance with
mandated business processes
– All with complete management visibility.

Sony Goals with MBC
• Create a workflow management platform
• Don’t Invent when better options exist
– License SOA Platform and Database
• Open Systems – Loosely Coupled Interfaces
– Open to Sony & 3rd Party Products
– Support and encourage standards (existing plus FIMS)
• Automate Every Possible Process
– Minimize human mechanical tasks, maximize creativity
• Drive workflows with Business process, not hard-coded parameters
– Allows maximum workflow reusability and agile process changes
• Use Abstractions to enhance scalability & sustainability
• Make sure users still love MBC when scaled-out

Media Backbone Conductor Architecture
• SOA Based Integration Platform
• Connects Heterogeneous Devices and Applications over a Common Service Bus
• Custom Workflow and Orchestration Layer
• Don’t Replace Existing Tools – Orchestrate them
MAM

ESB (Enterprise Service Bus) - Messaging
Security
Governance
Sony’s Media Backbone Conductor
Ingest Editorial Dailies Trailer VFX Conform DI
WEB UI E-MAIL SMS XML PORTAL
Client I/F
Business
Rule Engine
BPM (Business Process Management)
Service
Description
Service
Description
Service
Description
Service I/F Service I/F Service I/F
Service Abstractions
Adaptor Adaptor Adaptor
Transcoder
Color
Processing
File
Transfer
Media Bus Management
Storage
Mgmt
Metadata
Mgmt
File
Mgmt
Services
XX
YY
Rhozet Anystream
DPX
Proxy
Data
base
Media Bus
Storage Fabric
Network
Hardware
Layer

Media Backbone Conductor – Integration with Business Systems
Planning News
Rights Man Resource Billing
•Enables customised
workflows that
“orchestrate” the flow
of business data and
operations processes
Adapter
I/F Layer
Adapter
Adapter
I/F Layer
I/F Layer
Business Process Integration (ESB)
Adapter
I/F Layer
•Provides real-time
monitoring of system
resources and
processes
I/F Layer
Adapter
Custom Workflow and Process Management
Broadcast Integrated Application (ESB)
I/F Layer
I/F Layer
I/F Layer
Adapter
Adapter
Adapter
I/F Layer
Adapter
Ingest
News Transcode Archive
Playout
Media Bus/Network

Workflow Orchestration Example
MXF
Transcode
Receive
Content
Ingest
NLE
Central
Storage

Media Backbone Conductor – Workflow Orchestration

Pre-packaged Media Related Core BPM – Transcode WF

Media Backbone Conductor User Interface
• MBC comes with pre-built user interfaces
• Task and workflow control
• Content management – Content Asset Database
• Business intelligence – Optimize and Cognos
• System configuration & workflow orchestration
• Web-based interface allows access from any location.
• Firefox, Internet Explorer
• Sony branded screens are 90% of user-facing interface
• webMethods screens primarily for administrative and customization use
• User interface can be customized, and extended to support external user interfaces (i.e.
customer portals, business systems)