news INSIDE >> Tuesday, December 14, 2010

Tuesday, December 14, 2010
>> FRANK SAXE
Frank@insideradio.com
>> PAUL HEINE
Paul@insideradio.com
(800) 275-2840
THE MOST TRUSTED NEWS IN RADIO
For a second time, Nielsen turns dial away from radio. Ending a two year reentry into the radio measurement
business, Nielsen announces the Fall 2010 ratings released yesterday will be its final radio product to reach the market.
The decision comes after several months of review, and in many ways the reasoning echoes that of 40 years ago when
Nielsen executives came to a similar conclusion. It simply wasn’t a good fit with its dominant
television measurement business. Nielsen has been focused on growing its footprint in the
world of the “three screens” which include TV, the internet and mobile phones. Fitting radio
into that plan was proving difficult. After a November 2008 launch with Clear Channel and
Cumulus, attracting other groups to the service measuring 51 small markets had also been
slower than hoped for — although Nielsen’s radio division was profitable. The decision comes as Nielsen is preparing to
go public, limiting what the company would say. But there’s barely a mention of radio in fact in the registration papers filed
with regulators. The IPO may have also been a small factor in the decision to depart the radio space — or moved up its
timeline. New shareholders may’ve taken a dim view of spending more to grow a business that Nielsen would have remained
a marginal player behind Arbitron for years to come. In a brief statement, Nielsen says it will continue to make its previouslyreleased
data and radio advisor software available to clients for the foreseeable future. The company will also continue to
measure radio in 11 other countries.
>> Study points to
drop in radio TSL
Nielsen subscribers consider next move. Cumulus CEO Lew Dickey has been one of Nielsen’s biggest advocates in the
radio industry, arguing once-a-year ratings based on large samples would reduce bounce — and when combined with improved
qualitative would better reflect how small market buyers think. “It was excellent information and it would have been great to
see it work,” Dickey says. But he says that while it was “terrific” research, there were hurdles. “It was going through a very
slow adoption by the agencies,” Dickey says. Arbitron also proved to be a tough competitor for Nielsen, renewing a number
of groups seemingly primed to jump. With Nielsen’s resolve wobbling, it may’ve help to push Clear Channel toward inking a
just-announced six-year, $538 million contract that will give its salespeople access to PPM and diary-based Arbitron ratings
through 2016. A Clear Channel statement doesn’t specifically address Nielsen’s decision, but says their new ratings pact with
Arbitron “addresses our comprehensive research needs.” Arbitron declined to comment on Nielsen’s exit although it recently
told investors the loss of the Clear Channel and Cumulus small market business would cost it $10 million in 2010 revenue.
One legacy of Nielsen’s radio foray may have been the acceleration by Arbitron to address-
news INSIDE >>
based sampling to recruit diary keepers. In an era where media measurement is evolving, it
is possible Nielsen may conduct occasional radio research as part of its Fusion Initiative that
matches respondents from multiple media databases on key characteristics and behaviors. But
without a radio ratings service, ESPN VP of audio research and special projects Dr. Tom Evans
thinks Nielsen won’t have all the pieces to the media consumption puzzle. “As we move more
and more into a cross-platform world, Nielsen will be ignoring measuring a significant component
of media,” Evans says. ESPN was among the handful of other subscribers to Nielsen, a list that also includes Black Crow
Media and Maverick Media. Like them, Cumulus will be looking at a list of options that includes Arbitron and perhaps selling
without ratings. “We’re going to be very judicious and look for the best tools to help our sellers maximize the value of our
assets,” Dickey says. But a decision isn’t likely for months. “We’re in no hurry,” he says.
Townsquare sets sights on fast growing, local online ad market. As Google, AOL and other web titans eye the lucrative
local online ad market, Townsquare Media is committing significant capital to get a larger share of the $16.1 billion Borrell
MORE NEWS >> INSIDERADIO.COM PAGE 1

NEWS Tuesday, December 14, 2010
& Associates forecast local advertisers will spend online next year. Signaling its evolution into a local media company with
radio as a core driver, Townsquare announced yesterday that it had recruited 10 former or current AOL executives and
relaunched 30 of its station websites. Essentially reuniting Townsquare executive VP/chief digital officer Bill Wilson’s former
AOL team, the company has brought in a raft of new, young digital execs to build out its online platform: Sun Sachs (product,
design and engineering), Jared Willig (digital strategy & operations), Pete Schiecke (digital media), Stephen Lenz (editorial
director) and seven others. (For a complete list of the new hires, click HERE). CEO Steven Price says the new managers will
“help reshape and transform” the company, which rolled up the former Regent Communications with Gap Broadcasting and
Gap West earlier this year to become radio’s fourth-largest group based on number of stations owned. The company has
overhauled station websites in Buffalo, Grand Rapids, Flint, Peoria and Bozeman and plans to relaunch its remaining 141
station sites by the end of the first quarter. “We’re taking our core radio assets and making them more valuable to consumers
and advertisers,” Wilson says.
Station sites to get more original content. Townsquare Media’s websites, which previously had no original reporting,
now combine local and national entertainment and news content with a clean design, easy navigation and more interactivity.
Though Townsquare plans to syndicate relevant national and lifestyle news across markets from a national editorial desk,
Wilson says the majority of content will originate locally. Some of the new sites include music videos from VEVO, the online
video partnership between Universal Music Group and Sony Music Entertainment. Plans call for mobile applications for all
171 stations across iPhone, BlackBerry and Android platforms to be rolled out in the second quarter of next year. Social
media integration is also in the works. Since arriving in September, EVP Bill Wilson has spent time studying local media
websites — not just radio sites. “That’s our frame of reference, how can we drive the best local media content to consumers
and advertisers that is useful, timely and often entertaining,” Wilson says. Local sellers with relationships with local advertisers
give Townsquare and other local media companies a competitive sales advantage over the national digital behemoths.
Townsquare to launch more national music portals next year. As content chief at AOL, Bill
Wilson (pictured) was known for launching dozens of niche sites, such as Daily Finance and
The Boot, which competes with Viacom’s CMT.com as a country music destination. Wilson
has brought that niche strategy to Townsquare Media, beginning with yesterday’s launch of
TasteOfCountry.com. Townsquare intends to use its 37 country radio stations, many which
enjoy market-leading positions, to differentiate the new country music portal from those
belonging to Viacom, AOL and others. “We have a core strength in country and we think
there’s a broader consumer opportunity to do something unique, both nationally and locally,”
Wilson says. To mark Taylor Swift’s 25th birthday yesterday, TasteOfCountry.com packaged
such Swift-themed stories as “21 Guys Taylor Swift Should Date,” the country superstar’s “21 Best Lyrical Disses” and her “21
Celebrity Encounters.” The goal is for the company’s local country station sites to augment that with locally tailored content,
“leveraging things she’s done with the station or in the market,” Wilson says. “The plan is to highlight exclusive content that
the local country music radio sites produce on Taste of Country so traffic links will be going back and forth when relevant to
the respective audiences.” Townsquare plans to take the niche strategy beyond country next year and launch national sites
devoted to other genres. “Throughout 2011 you will see us continually launch national music lifestyle sites as we continue to
roll out the rest of our radio station sites,” Wilson says. “There will also be continued improvement in all the sites, not only in
mobile apps and social media, but in making the core elements of existing websites more and more robust.”
Internet use cuts into radio and print consumption report finds. The average American is listening to terrestrial radio for
roughly six hours per week according to Forrester Research’s annual study on media consumption. That’s down 15% or about
one hour compared to five years ago. The report finds the typical person spends twice as much time online or watching television
than listening to the radio. The average adult however spends twice as much time with radio than with newspapers which
MORE NEWS >> INSIDERADIO.COM PAGE 2

NEWS Tuesday, December 14, 2010
have seen their time spent with
the medium cut by one-quarter.
While people may be spending
less time with radio a separate
Arbitron report issued last week
said the medium is still consumed
by 93% of Americans (12+). The
Forrester report finds that 17%
of online mobile phone owners
listen to music — radio webcasts,
web pureplays and MP3s — on
their mobile phone. That’s more
than triple the 5% measured two
years ago. Among that group
half listen to mobile music at
least once a week. Yet Forrester
researcher Jacqueline Anderson
says while Pandora’s base of registered users has grown past 65 million, audio webcasting will remain a niche media like
blogging and instant messaging. “Streaming radio, another activity led by Gen Yers, is done by less than 40% of them.
The reality is these activities will never have the mass appeal of something like email,” she writes. That compares to social
networking, with slightly more than one-third of all U.S. online adults visiting a site like Facebook regularly. Anderson says,
“The future looms large for this type of social media.” Forrester says for the first year ever the amount of time U.S. households
report watching TV each week (13 hours) equals the amount of time they’re spending online. The report says TV use has
been “relatively stable” over the past five years. Instead there’re been “huge growth” in time spent with the web. It’s up 121%
since 2005. The firm also finds that 91% of connected households will access the internet through broadband by the end
of 2010. “Worries about the user experience of dial-up versus high-speed are gone,” the report says. The Forrester study is
based on data from 42,792 U.S. and Canadian adults (18+) fielded in February and March 2010.
Cox spent $15 million on its new radio-TV-newspaper facility in Ohio. Dayton has been ground zero for Cox Media
Group’s cross-platform media strategy since January. Now the company has moved its three Dayton radio stations and
sister TV station into the same facility that has housed its Ohio flagship newspaper, the Dayton Daily News, since 2007. CMG
Ohio spent $15 million to build the new studios and reconfigure what’s known as the Media Center to accommodate its radio
and television employees, according to the Dayton Daily News. “Being over here [at the Media Center] gives us the ability to
be right in the center of the top newsgathering sources in the Miami Valley,” Nick Roberts, programming director for CMG’s
Dayton and Louisville markets, tells the paper. “We’ll have access to the biggest stories immediately as they break, especially
when it’s weather and traffic-related.” CMG Ohio employs 292 people in news and programming, the bulk of them at the Media
Center. May’s Ohio primary election marked a new chapter in resource sharing for CMG. “News Talk Radio” WHIO (1290 and
95.7) joined forces with its TV and newspaper colleagues to provide in-depth live coverage from 7pm-12midnight on WHIO-
TV digital channel 7.2. The coverage was also carried live on a pair of local Time Warner Cable channels. The company also
used it complete arsenal of newspaper, TV and radio news teams to provide increased coverage of the November election.
LPFM advocates take their cause to NAB’s doorstep. The debate over a possible expansion of low-power radio has
become circus-like. And that lobbying spectacle provided LPFM supporters with a suitable theme for a demonstration in
front of the National Association of Broadcasters’ Washington headquarters yesterday. About two dozen activists took part
MORE NEWS >> INSIDERADIO.COM PAGE 3

NEWS Tuesday, December 14, 2010
in an eye-catching protest filled with hula-hoops and jugglers. “We’re
here to say: Gordon Smith, don’t make a circus of our democracy —
stop making us jump through hoops; work with Congress to pass this
bill,” Prometheus Radio Project organizer Pete Tridish told passers-by
who slowed or stopped to take a look. With just days left in the current
Congress, time is running out for the Senate to pass the proposed Local
Community Radio Act. The bill would abolish third-adjacent channel
protections and clear the way for what some calculate is more than 1,000
new low-power FM stations. It was passed by the House last December
but has stalled in the Senate where several members have put holds on
the bill. LPFM supporters point the finger at the NAB. But executive VP
Dennis Wharton says with two minor adjustments, broadcasters would
get behind the proposal. The NAB wants clarifying language stating
that first and second adjacent channels will be protected through minimum distance separations to cut down on the risk of
interference. NAB also wants it spelled out that the full-power FMs are the primary service to a community of license and
that they also top LPFMs, translators and boosters. “We are concerned that full power stations should be able to provide
ongoing service to their communities without interference,” Wharton says. But Tridish says LPFM supporters already agreed
to nine changes in the legislation — and at the urging of the NAB, the Senators blocking the bills have refused to negotiate
with its sponsors or low-power advocates. While he calls yesterday’s protest “entertaining,” Wharton says it won’t change
NAB’s position, saying of the scene, “I don’t think Cirque de Soleil should feel threatened.” There are currently about 800
LPFMs currently on the air.
Social media’s value to radio goes far beyond merely teasing upcoming content. As social media usage skyrockets,
radio is using the platform to do more than promote its on-air and digital products. For many stations, it has become a way for
on-air talent to have an ongoing dialogue with listeners. “It’s a great way for the station to extend its brand and connect with
listeners,” CBS Radio all-news KCBS, San Francisco PD Ed Cavagnaro says. “Not only are we sending out a lot of news and
information, we’re getting a lot back, too.” Stations looking to develop deeper relationships with listeners and to make radio
more social could swipe a page from Detroit TV anchorman Stephen Clark’s playbook. Clark launched the Backchannel, an
online community to “smash the glass” between himself and his WXYZ-TV viewers. He started by tweeting during breaks
in his newscasts. The message he received back from viewers was loud and clear. “Social media users said stop showing
us just bad news,” Clark told Jacobs Media Summit attendees last week. Using Twitter, Clark asked a growing legion of
followers to tweet him with positive news tips that he could follow up on during the station’s 6 pm and 11 pm newscasts. “The
Backchannel became a call to action and we began slowly throwing bad stories off the air and putting stories on that our
viewers wanted to see,” Clark said. “We flipped TV from ‘We talk, you listen,’ to ‘You talk, I listen.’” Clark attributes increased
ratings for newscasts to the project. “People submit positive stories about the community, I’ll put them up on the Backchannel,
people will talk about them and then I’ll do a news story on it on TV,” he says. As it has for many radio stations, social media
offers far more than a way to merely tease upcoming on-air content, Clark says. In fact, tweeting out upcoming story teases
have often proved futile, he says, as impatient viewers would simply use Google to find the story before it was broadcast.
“Teasing doesn’t attract them, it drives them away,” Clark says. “We can’t just use it as a tease mechanism, we have to use
it as a conversation. It’s an incredibly powerful tool for listening to our audience.”
Radio One personality issues apology to the Queen of Soul. In what could serve as a valuable lesson to all air personalities,
R&B singer and Radio One urban AC “Kiss 105.9 FM” WDMK, Detroit night host Keith Washington has apologized to soul
legend Aretha Franklin. It all started out with the best of intentions. During a break on his “Kisses After Dark” show, Washington
telephoned his longtime friend Franklin after news broke she’d been diagnosed with pancreatic cancer. The conversation
MORE NEWS >> INSIDERADIO.COM PAGE 4

NEWS Tuesday, December 14, 2010
via speakerphone wasn’t aired on the station but it was beamed out via the in-studio video streaming feed. “When I am
not talking on the air I am working the phones with listeners and friends. The live video stream is on during my entire radio
show,” Washington says. But Franklin apparently didn’t know their conversation was being aired via the webcast and wasn’t
happy. In a statement apologizing for the mix up, Washington says, “I would never consciously do anything to hurt her or
invade Aretha Franklin’s privacy. Both Radio One and I regret any distress this has caused to Aretha Franklin, her family or
the public.” Fans used social media to express their unhappiness and the story made the Detroit local TV news.
Dial Global tops RADAR 107. Dial Global has the top three networks among both the adults 18-49 and 25-54 demos in the
latest RADAR 107 ratings released by Arbitron. Its Contemporary Network topped the bill with an average AQH persons of
4.6 million in 18-49 and 4.3 million in 25-54. Premiere’s Modern Woman Network was the fourth-largest audiences in both
demos. It has been a full year since Premiere overhauled its network line-up into lifestyle-focused segments, such as the
Money & Smarts and Super Moms networks. Premiere research director Len Klatt says the company is happy with how it’s
performed and has no plans to make any further adjustments. “More importantly, our qualitatively enhanced line-up of audio
networks continues to offer our marketplace even more targeted ways in which they can maximize their client’s expectations,”
Klatt says. The changes have helped solidify Premiere’s female-focused networks in particular. Westwood One’s Adults
Network was its top performer, ranking in the top 10 among both demos. American Urban Radio Networks had some of the
biggest increases. Arbitron reports RADAR-rated networks reached nearly 74% of listeners (12+) during the latest ratings
sweep — an increase of more than 800,000 over the December 2009 report. The addition of more PPM-based markets is
the biggest reason for the change. The RADAR 107 sample consists of 395,198 diarykeepers and PPM panelists. Meter
wearers make up about 47% of the total sample. Read the full RADAR 107 ratings HERE.
Inside Radio News Ticker…Hints of holiday on ad list…The Home Depot was last week’s largest national radio advertiser
airing 42,035 commercials, according to Media Monitors. That displaces Geico to second, followed by McDonald’s and Verizon.
Holiday ads pushed True Value into the top five with 18,894 radio spots. Also in the top ten are Kohls (#7) and Macy’s, which
moved from #33 to #8 last week…Journal sells IPC…Journal Communications spins-off its IPC Print Services division to
Walsworth Publishing. Journal has owned IPC since 1992. IPC specializes in print manufacturing, electronic publishing,
and fulfillment of scientific and medical journals…Agri-network buys the farm…AdVance Broadcast and Communication is
closing down the Columbus, OH-based Agri Broadcast Network. The 38-year old ABN Radio supplied farm news to several
dozen stations, mostly in Ohio. COO Lindsay Hill thanks listeners and advertisers for their support on the network’s website
but offers no explanation for the decision to go dark. Buckeye State farmers still have the competing Ohio Ag Net…Digital
music sales growth slows…The digital music revolution may not be the savior to record labels. SoundScan reports the
growth of total digital track sales slowed to just 5% in 2010. At the same time sales of CDs fell by 47 million. Billboard
reports the proliferation of “buy” features on sites like Pandora is doing little to help record labels sell music downloads…
Boise host “homeless” for a cause…Peak Broadcasting’s “Wow Country 104.3” KAWO, Boise afternoon drive personality
Dan Matthews will spend 104 hours “homeless” to raise awareness of the issue and draw attention to the work done by a
local rescue mission. A Boise Wal-Mart will be his home for the week with a webcam following his every move.
Start 2011 with Inside Radio. Industry observers were right about the second half of 2010 — there was a clear recovery in
the advertising industry, and radio benefitted with an increase in revenue. But tell that to out of work radio professionals and
they might hit you with a lump of coal. As 2010 draws to a close, we at Inside Radio are seeing an increase in the number
of stations placing classified jobs and hiring new employees. To help connect people out of work with stations hiring, we’d
like to offer a complimentary Inside Radio newsletter through the end of January. If you’re out of work but still looking for
employment in radio, send your name, city and email address to santa@insideradio.com. It’s our gift to you to celebrate the
holidays — and help you get back to work.
— Read More News, People Moves, Ratings and Job Listings at www.InsideRadio.com —
MORE NEWS >> INSIDERADIO.COM PAGE 5

RATINGS Tuesday, December 14, 2010
NOVEMBER ARBITRONS - PPM
Nassau-Suffolk (Long Island), NY (#18)
WALK-FM (+0.7) holds first place; Giants football helps
WFAN (+0.9) pull up to #2 in front of all-news sister WCBS.
Denver-Boulder, CO (#19)
New #1: Clear Channel’s KOSI (-0.1) takes the top spot even
before its Christmas music ratings come down the chimney.
Rank Station Format Owner/LMA Sept Oct Nov
1 WALK-F AC Clear Channel 6.9 6.8 7.5
2 WFAN sports CBS Radio 5.2 5.7 6.6
3 WCBS news CBS Radio 6.3 6.1 6.1
4 WHTZ CHR Clear Channel 5.6 4.6 4.6
5 WCBS-F classic hits CBS Radio 4.3 4.7 4.5
6 WBLI CHR Cox Media 5.0 4.8 4.3
7 WABC talk Citadel 3.6 3.7 3.8
8 WINS news CBS Radio 3.5 3.8 3.3
9 WAXQ classic rock Clear Channel 3.3 3.1 3.1
9 WBAB classic rock Cox Media 2.9 2.8 3.1
11 WBZO oldies Barnstable 3.1 3.6 3.0
12 WKJY AC Barnstable 2.8 3.2 2.9
13 WLTW AC Clear Channel 2.9 2.9 2.5
14 WPLJ hot AC Citadel 2.5 2.6 2.3
14 WRXP rock Emmis 2.1 2.4 2.3
16 WQHT rhy. CHR Emmis 2.1 2.3 2.2
17 WKTU rhy. AC Clear Channel 2.6 2.3 2.1
17 WWFS AC CBS Radio 2.2 2.2 2.1
17 WXRK CHR CBS Radio 1.9 2.2 2.1
20 WWPR-F urban Clear Channel 2.1 2.0 2.0
20 WOR talk Buckley 1.8 1.7 2.0
22 WEPN sports ESPN Radio 1.0 1.4 1.9
23 WBLS urban AC Inner City 1.6 1.9 1.8
24 WRCN-F classic rock Barnstable 1.4 1.4 1.2
25 WRKS urban AC Emmis 1.3 1.2 1.1
25 WEZN-F AC Cox Media 1.3 1.1 1.1
27 WQXR-F classical WNYC Broadcasting 1.2 1.0 1.0
27 WFUV adult altern./folk Fordham University 1.0 0.9 1.0
27 WHLI standards Barnstable 1.1 0.8 1.0
27 WXNY-F tropical Univision/BMP 0.9 0.8 1.0
31 WSHU-F news/talk/classical Sacred Heart Univ. 1.2 1.0 0.9
32 WSUF news/talk Sacred Heart Univ. 0.7 0.9 0.8
32 WPAT-F Span. hits SBS 0.8 0.8 0.8
34 WNYC-F news/talk WNYC Broadcasting 1.1 0.8 0.7
34 WSKQ-F tropical SBS 0.7 0.5 0.7
34 WIGX+ adult hits Barnstable ** ** 0.7
37 WPTY rhy. CHR JVC Media, Inc. 0.8 0.7 0.6
37 WLNG oldies Main St. 0.6 0.5 0.6
39 WWYZ country Clear Channel 0.6 0.6 0.5
39 WEBE AC Cumulus 0.5 0.5 0.5
39 WLIX-L religious Pine Barrens Bcstg. 0.4 0.5 0.5
39 WBEA CHR LI Radio 0.4 0.4 0.5
39 WKJI AC Barnstable 0.3 0.4 0.5
39 WTHE Blk gos/relig Universal ** ** 0.5
45 WKCI-F CHR Clear Channel 0.5 0.4 0.4
45 WQBU-F reg’l Mex. Univision/BMP 0.4 0.4 0.4
47 WEHM adult altern. LI Radio 0.3 0.5 0.3
47 WBBR biz news Bloomberg 0.3 0.3 0.3
47 WPLR rock Cox Media 0.3 0.2 0.3
47 WBON tropical JVC Media, Inc. 0.2 0.2 0.3
47 WADO Span. n/t Univision/BMP ** 0.2 0.3
47 WLIB Black gospel Inner City 0.2 0.1 0.3
53 WBAZ soft AC LI Radio 0.3 0.4 0.2
53 WDRC-F oldies Buckley 0.3 0.2 0.2
53 WFOX classic rock Cox Media 0.3 0.2 0.2
53 WNYC news/talk WNYC Broadcasting 0.2 0.2 0.2
53 WNYM talk Salem 0.2 0.1 0.2
53 WCTZ AC Cox Media 0.1 0.1 0.2
Rank Station Format Owner/LMA Sept Oct Nov
1 KOSI soft AC Entercom 6.0 5.5 5.4
2 KXPK reg’l Mex. Entravision 5.2 5.7 5.3
3 KQKS rhy. CHR Lincoln Fin. 4.3 4.7 5.0
4 KBCO adult altern. Clear Channel 4.5 5.3 4.8
5 KYGO-F country Lincoln Fin. 5.4 5.1 4.7
6 KLDV c. Christian Ed. Media 4.1 4.0 4.6
7 KOA news/talk Clear Channel 5.2 4.8 4.5
8 KRFX classic rock Clear Channel 4.8 4.2 4.4
9 KCFR-F news/talk Public Bcstg of CO 3.6 3.5 4.2
10 KIMN hot AC Wilks Bcstg. 3.6 3.8 3.8
11 KQMT classic rock Entercom 4.1 4.2 3.7
11 KBPI rock Clear Channel 4.2 3.9 3.7
11 KXKL-F classic hits Wilks Bcstg. 3.6 3.5 3.7
14 KTCL modern rock Clear Channel 4.2 3.8 3.5
15 KJMN Span. adlt/hits Entravision 4.3 3.6 3.2
15 KHOW talk Clear Channel 2.8 3.2 3.2
15 KPTT rhy. CHR Clear Channel 3.1 3.1 3.2
18 KALC hot AC Entercom 4.0 3.5 2.9
19 KDHT-F CHR Max Bcst. 2.3 2.3 2.4
20 KWOF country Wilks Bcstg. 2.3 2.2 2.3
21 KVOD classical Public Bcstg of CO 2.1 1.9 2.1
22 KJHM+ urban oldies Max Bcst. ** 1.5 2.0
23 KKFN-F sports Lincoln Fin. 1.7 1.9 1.9
24 KEZW standards Entercom 1.4 1.4 1.5
25 KKZN talk Clear Channel 1.3 1.3 1.2
25 KRWZ oldies Lincoln Fin. 1.1 1.0 1.2
25 KBNO reg’l Mex. Latino 0.9 1.0 1.2
28 KJAC adult hits Front Range Sports 1.1 1.1 1.0
29 KUVO jazz/variety Denver Educ. Bcstg. 0.9 1.1 0.9
30 KUNC news/variety Comm Radio/N CO 0.5 0.9 0.7
30 KNUS news/talk Salem 0.7 0.7 0.7
32 KRKS-F religious Salem 0.6 0.5 0.6
32 KMXA romantica Entravision 0.4 0.4 0.6
34 KXWA Christ. rock WayFM Media Group 0.5 0.6 0.5
34 KEPN sports Lincoln Fin. 0.3 0.5 0.5
36 KPOF religious Pillar/Fire 0.3 0.3 0.4
36 KXBG country Clear Channel 0.5 0.2 0.4
38 KYEN classic rock Desert West 0.2 0.2 0.3
39 KPAW classic rock Clear Channel 0.2 0.2 0.2
39 KKHI Christ. rock WayFM Media Group 0.1 0.2 0.2
39 KCKK sports Mile High Sports 0.1 0.1 0.2
39 KRKS religious Salem ** ** 0.2
43 KRKU rock Michael 0.4 0.3 0.1
43 KUAD-F country Townsquare ** 0.2 0.1
43 KTRR AC Townsquare 0.1 0.1 0.1
43 KXDP-L sports Front Range Sports 0.1 0.1 0.1
43 KBJD Span. c christ Salem 0.1 0.1 0.1
43 KLZ talk Crawford 0.1 0.1 0.1
43 KSME CHR Clear Channel 0.1 ** 0.1
43 KDSP Span. sports Front Range Sports ** ** 0.1
+Recent changes from the M-Street database: KJHM flipped from talk as KTNI in
September.
Cluster Analysis: Clear Channel (29.2). Entercom (13.5). Lincoln Fin. (13.3)
+Recent changes from the M-Street database: WIGX flipped from hot AC as
WMJC in November.
Cluster Analysis: CBS Radio (24.8). Clear Channel (22.7). Barnstable (9.3).
6+ AQH Shares, Mon-Sun, 6 am to midnight.
May not be quoted or reproduced without prior written permission from Arbitron. Copyright 2010. Formats of stations listed reflect the analysis and groupings of M Street
Corp. and may differ from the station’s opinions or interpretations. Complete Ratings are reported daily online at www.StationRatings.com. Ratings are reported at 5pm daily.
MORE NEWS >> INSIDERADIO.COM PAGE 6

MEDIABASE Tuesday, December 14, 2010
MORE NEWS >> INSIDERADIO.COM PAGE 7

CLASSIFIEDS Tuesday, December 14, 2010
OPERATIONS MANAGER - ST. LOUIS
Clear Channel-St. Louis has an opening for an
Operations Manager to oversee the day-to-day programming
operations of the St. Louis six-station radio cluster.
The Operations Manager directs all operations relating to running a
six-station cluster, and supervises Program Directors, News Director,
Production Director and Staff Announcers in accordance with
Clear Channel’s policies and applicable laws. More duties,
responsibilties & qualifications are in our ad at www.insideradio.com.
E-mail your resume to: stlresumes@clearchannel.com,
with “OPS Manager” in the subject line, or mail to:
Clear Channel Communications
Attn: HR/OPS Manager
1001 Highlands Plaza Dr. West, Suite 100
St. Louis, MO 63110
Clear Channel Communications is an EOE
CBS RADIO CLEVELAND - GENERAL SALES MANAGER
CBS Radio Cleveland is looking for a proven leader with a track
record in sales and management. Responsibilities include leading,
hiring, training and managing the sales staff to achieve sales budgets
and outpace the market,increasing revenue by developing creative
sales opportunities, managing inventory, pricing effectively and
maintaining client relationships.
Successful candidates must be performance driven and results
oriented with excellent communication, analytical and organizational
skills; Must be an excellent recruiter and developer of talent.
Apply online: www.cbsradio.com.
CBS Radio is an Equal Opportunity Employer.
CUMULUS - SALES MANAGER - NORTH CAROLINA
Fayetteville, NC has won All-America City awards, is sixth-largest
city in North Carolina and is home to the elite forces of Fort Bragg.
Cumulus-Fayetteville requires an All-American Sales Manager
as well; a recognized performer that will continue to drive sales for
our 5 station cluster that has a format suitable for every business
opportunity. You’ll be afforded the opportunity to work with the
industry’s most progressive company using our cutting edge resources
and technology to maximize your skills as a manager. As part of
a winning team, you’ll find supportive leadership with the vision to
continue to grow radio revenues and a team that is recognized for
performance. All replies confidential: recruitment@cumulus.com.
Equal Opportunity Employer.
MORE JOBS ONLINE >>
INSIDE RADIO, Copyright 2010. www.InsideRadio.com. All rights reserved. No part of this publication may be
copied, reproduced, refaxed, or retransmitted in any form. Address: P.O. Box 442, Littleton, NH 03561. To advertise,
call 800-640-8852. Classifieds, email: ads@InsideRadio.com. Subscribe to INSIDE RADIO for 12 months. Monthly
subscription $39.95 billed to your credit card. Call (800) 248-4242 to subscribe. Managing Editor, Frank Saxe frank@
insideradio.com 800-275-2840 x701/Senior Editor, Paul Heine paul@insideradio.com, 800-275-2840 x703. General
Manager/ Publisher, Gene McKay 800-248-4242 x711.
SALES - “SUNNY”
SOUTHWEST FLORIDA
Beasley Broadcasting Group,
America’s 17th largest radio
broadcasting company, with FIVE
local stations in Sunny SW Florida
is currently accepting applications
from qualified individuals to
fill several immediate open
sales positions. We are hiring
creative, outgoing, motivated
and passionate individuals. All
applicants should submit their
resume to:
Robert Hallman >>
Robert.hallman@bbgi.com.
BEASLEY BROADCAST GROUP is
an Equal Opportunity Employer.
SALES MANAGER
SAN FRANCISCO
Do you love the hunt? Are you
a forward thinking leader who’s
innovative and knows how
to integrate the latest digital
technology, social media and
events for custom marketing
campaigns? Do you think in
ideas? Do you need to win? If
this sounds like you and you
want to live in one of the most
beautiful places in the country,
lean in closer and read on…Clear
Channel San Francisco is
looking for a dynamic, motivating
and creative sales manager for
CHR powerhouse KYLD 94.9.
Must be a strategic thinker,
able to work in a collaborative
way with a team of managers
toward a common goal. If you
are a dynamic sales manager
ready for your next step or the
best AE in your cluster, e-mail us
and give us your best sales pitch
on your skills & qualifications.
For additional information and
requirements visit: CLICK HERE
Send cover letter/resume to:
sfcareers2@clearchannel.com
No phone calls, please! EOE
MORE NEWS >> INSIDERADIO.COM PAGE 8