Lorem ipsum - Wireless World Initiative

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Key Issues • What is User Experience and how is it created • Consumer involvement in Nokia’s product creation • Future opportunities and challenges Definition“User experience (UE)”: Sum of a person’s perceptions, feelings, and memories that are related to using products and services. 2 © NOKIA Hannu Nieminen / NMC/ November 2004
Designing for user experience 3 © NOKIA NMC_04_ppt_template_7.PPT / 15-09-2004 / tn
Page 1: User Experience - Designing with an
Page 5 and 6: Successful product communicates bal
Page 7 and 8: The Holy Duality Brand Design Usabi
Page 9 and 10: Brand Differentiation on Benefits S
Page 11 and 12: Consumer is in the center Different
Page 13 and 14: Nokia 7280: Involving the consumers
Page 15 and 16: Societal, consumer, technology and
Page 17 and 18: Some future challenges and opportun
Page 19 and 20: Multiradio - also a user experience
Page 21 and 22: Multisensual interfaces Allow more
Page 23 and 24: 23 © NOKIA Hannu Nieminen / NMC/ N
Page 25: Thank You ! 25 © NOKIA NMC_04_ppt_

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