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ASPECTS OF TOTAL QUALITY MANAGEMENT APPLIED IN ...

ASPECTS OF TOTAL QUALITY MANAGEMENT APPLIED IN ...

ASPECTS OF TOTAL QUALITY MANAGEMENT APPLIED IN

Annals of the University “Constantin Brâncuşi”of Tg-Jiu, No. 1/2008, Volume 2, ISSN: 1842-4856 ASPECTS OF TOTAL QUALITY MANAGEMENT APPLIED IN MEDIUM AND SMALL ENTERPRISES Cîrnu Doru-prof.univ.dr. « Constantin Brâncuşi » University Tg-Jiu Todoruţ Amalia Venera –Lector univ.dr. “Constantin Brâncuşi” University Tg- Jiu Abstract The quality management system represents an organising structure of responsibilities, activities, resources and events that altogether provide procedures and methods of implementation that can ensure an organisation’s ability to meet the quality requirements. Applying Total Quality Management (TQM) to the realities of the Romanian economy of the past few years, we can notice the existence of an important number of small and medium enterprises, which have various problems in the field of production and especially in the field of sales. A great part of these problems come from the doubtful quality of the products or services they offer to consumers. The application of TQM at this level is even easier and on the other hand results can be easier to emphasise. From the beginning we must assert that almost nothing exists nowadays without communication and response to it. The answer that we receive after one or another of our actions confirms or infirms, the truth of our point of view. Nevertheless, this aspect is considered by producers of all types, when they prepare to offer a product to the market. The last years of the past underlined the fact that, both regarding goods and services, customers became better and better informed and thus they became more and more demanding. When not provided with goods or services to meet their expectations, the customers head for other firms. The producers are in turn better and better informed and demanding. In conclusion, as they constantly try to improve their own quality, the producers are in turn became exacting with their suppliers, from whom they obviously expect improved performances. In theory, this is quite easy to obtain by applying the requirements of the Total Quality Management (TQM). TQM raises the satisfaction of the customers by improving quality. This is achieved by motivating the labour force and by improving the firm’s style of work [2]. In practice, in order to apply the opinions of W. Edwards Deming on how to obtain excellence in the production process, it is necessary to achieve a system of quality management. The quality management system represents an organising structure of responsibilities, activities, resources and events that altogether provide procedures and methods of implementation that can ensure an organisation’s ability to meet the quality requirements. After the achievement of such a system, the entire organisation must be changed according to the proposed measures. It is easily understood that the implementation of a total quality management is harder to carry out according to the size of the organisation. Applying this to the realities of the Romanian economy of the past few years, we can notice the existence of an important number of small and medium enterprises, which have various problems in the field of production and especially in the field of sales. A great part of these problems come from the doubtful quality of the products or services they offer to consumers. The application of TQM at this level is even easier and on the other hand results can be easier to emphasise. 5

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