2013 Media Kit - Twin Cities Business

tcbmag.com

2013 Media Kit - Twin Cities Business

{

Delivers the most desirable and largest

business audience in Minnesota

2013 Media Kit

}

Minnesota Magazine & Publishing Association

2012 Magazine of the Year


Print

Twin Cities Business

Twin Cities Business is Minnesota’s leading business publication with more than 30,000 loyal subscribers and an average


other local business publication in Minnesota. With 73% of the Twin Cities Business

management, advertisers can be assured that their marketing messages will be read by individuals making key purchasing

decisions.

As a champion of business, Twin Cities Business uncovers the “how” behind the successes, strategies, innovations, and


Digital

tcbmag.com

Tcbmag.com visitors rely on our daily news coverage for the latest local business developments and a wealth of information

from our searchable database of top-ranked Minnesota business lists and directories. 98% of tcbmag.com visitors say it’s a


elsewhere.

Briefcase


Thursday to 14,000 opt-in subscribers. Subscribers say that Briefcase

is a great resource for Minnesota business news and information. It



choice for local business news over the Business Journal, The Star Tribune

and The Pioneer Press.

Events

A full calendar of annual events

Event sponsorship is a marketing

strategy that works. It can produce

brand differentiation and increase


and team leaders to potential

customers through face-to-face

interaction. Sponsoring one of Twin

Cities Business



immediate ROI in lead generation.

Reach the Hard-to-Reach Decision

Makers with Twin Cities Business.

{

In print, online, and in person, nobody connects the people, issues

and ideas within Minnesota business like Twin Cities Business.

{

1


Reasons to Advertise with

5Twin Cities Business.

{

Advertising in Twin Cities Business says more about your company than

just the words on the page or the banner on the computer screen - It

says you understand the power of creating an unforgettable impression

of your company long before the first handshake.

{

1. Access

If you want a connection with Minnesota business, you have to be connected to Twin

Cities Business. Twin Cities Business reaches 89% of all Minnesota businesses with 50

employees or more.

2. Premium Demographics

No other local publication delivers Minnesota’s elite executive audience better.

3. Engaged Readers

Twin Cities Business readers spend more than 35 minutes with an issue, and our web

visitors and e-newsletter subscribers tell us our digital products are a great resource

for Minnesota business news and information.

4. Improve Your Brand

Magazine advertising ranks as the #1 way to in boost a company’s brand favorability,

and 65% of purchase intent can be attributed to magazine advertising.

5. Statewide Coverage

Minnesota executives rely on Twin Cities Business to deliver local business news

the national publications just don’t cover. Twin Cities Business reaches 88% of all

businesses in Minnesota with 50 or more employees.

2


Twin Cities Business delivers the most desirable

and largest business audience in Minnesota.

Our audience is comprised of smart, educated, connected, affluent, and influential business

{ leaders who rely on us for the intelligence they need to make their companies thrive.

{

SMALL BUSINESS

Twin Cities Business is where the region’s most successful small businesses go for the

most insightful look at relevant issues, trends, and how-to examples. Our Special Focus

sections are aimed at small business operators, and our People & Companies and

Starters sections typically showcase new ideas from small businesses.

Our Readers:

60% are decision-makers in companies of


{ }

Audience &

Demographics

Reader Involvement

Surround your advertising message with editorial

content that keeps readers informed and engaged

Total readership 73,512

Read 3-4 out of 4 issues 92%

Average time spent with one issue

35 minutes

Referred to information from an issue 71%

CONNECT WITH MORE MINNESOTA BUSINESSES THROUGH TWIN CITIES BUSINESS:

100%

of all Minnesota-based

Fortune 500 companies

89%

of all Minnesota

companies with 50

or more employees

88%

of all businesses in

Greater Minnesota with

50 or more employees

TWIN CITIES BUSINESS READERS’ LIFESTYLE DEMOGRAPHICS

72% 28%

51

AVERAGE AGE

OF TCB READER

Lifestyle

96%

ATTENDED COLLEGE

89%

COLLEGE GRADUATES

45%

POST-GRAD STUDIES

Investments

Primary Residence (average current market value) $ 623,400

Investment Portfolio $ 1,085,700

Dining Out

Average number of times per week 5

Recreation

Golf 55%

Stayed at a MN resort 44%

Exercise regularly 80%

74%

Top management:

Owners, Operators,

Presidents, C-suites,

and VPs

$266,800

HOUSEHOLD INCOME

$2,125,000

NET WORTH

4


{

Involvement

Purchasing

92% of Twin Cities Business readers

make company buying decisions}

WHAT OUR READERS BUY

The percentage of readers who make purchasing

decisions for their companies in these areas:

PROFESSIONAL

SERVICES

81%

Accounting ........................................................... 40%

Advertising & Marketing ....................................... 49%

Banking ................................................................ 44%

Education & Training Programs ............................ 40%

Financial Services ................................................ 49%

Legal Services ..................................................... 35%

EDUCATION

& TRAINING

40%

Company reimburses employees ........................

56%

TECHNOLOGY

62%

Cell Phones ........................................................... 40%

Computer Software/Hardware ............................... 46%

COMMERCIAL

REAL ESTATE

40%

Commercial Real Estate ........................................ 40%

EMPLOYEE

BENEFITS

48%

Health Insurance ...................................................


Property/Casualty/Liability ....................................

36%

39%

29%

HEALTH CARE

51%

72%

Health Insurance ................................................... 36%

MEETINGS &

EVENTS

82%

Use local restaurants, catering, meeting ............... 82%

facilities, ballrooms, or resorts for company meetings

5


{ Overview

Editorial

}

Twin Cities Business gives readers the

insights they need to make their

companies thrive.

Starters

Quick-read stories about new ideas, trends, noteworthy

transactions, surprising start-ups, creative thinkers, and

more—all with a keen sense of relevance and an

awareness

of what’s ahead.

Concierge



overnight accommodations, restaurants, and bars, to

the coolest events.

Plugged In

A look at where the most accomplished leaders will

gather in the month ahead, and how you can join them.

Personal Brand

Several times a year, we provide insights from local trend


essentials, smart gift-giving ideas, and how to travel for

business in style.

Spotlight


and strategies, Spotlight introduces readers to new

entrepreneurs with a competitive edge in their markets, and

to new projects led by veterans of the Twin Cities business

community.

Columnists

Editor’s Note–by Dale Kurschner, Editor In Chief

Insights, observations, commentary, and perspective from

Dale Kurschner, Editor In Chief of Twin Cities Business.

Contributing Writer

Timely and insightful opinions on corporate leadership,

governance, and ethics.

Fuel for Thought—by Dan Haugen, Contributing Writer

Dialogue about Minnesota’s energy economy, and how it

continues to evolve.

Open Letter–by Vance Opperman, CEO & General Counsel

A direct address to business and community leaders about

the points where politics and business intersect on hot

legislative issues and their impact on local commerce and

industry.

Performing Philanthropy-by Sarah Lutman


organizations are addressing today’s most pressing

challenges, and things you should know about giving in

the months ahead.

Health Column

How Minnesota’s health care services, providers, and

employers are fueling the evolution of this industry to


Features

Relevant and colorful, our cover stories focus on today’s



are successfully tackling the challenges facing them

professionally and, sometimes, personally. Our other

features bring readers inside local companies for an

intimate look at the cultures, leadership styles, strategies,

people, and market forces shaping Minnesota’s economy.

Special Focuses

Insider perspective gleaned from regular focus groups

with local industry leaders drives our coverage on key


services and industry trends.

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Editorial 2013

& Deadines

Calendar

*Bonus Circulation

B.I.G. Book:

Published:

December 30, 2013

Space Reservations:

November 5, 2013

Digital Ads:

November 11, 2013

Deadlines

Flagship

Features

Special Reports

JANUARY FEBRUARY MARCH

Space Reservations: 11/19/12

Ad Materials: 11/26/12

Small Business Success Stories

Space Reservations: 12/18/12

Ad Materials: 12/21/12

Quarterly Economic Indicator Survey

Space Reservations: 1/23/13

Ad Materials: 1/28/13

Special

Focuses

Education & Training Guide

Health & Wellness


MHTA Tekne Awards

*

Minnesota's Top Inventors


Information Technology

Logistics & Transportation

Commercial Real Estate


Meetings, Events & Conventions


*

Regional Reports

Duluth

*

Supplements

Events

Deadlines

Flagship

Features

APRIL MAY JUNE

Space Reservations: 2/20/13

Ad Materials: 2/25/13

Women in Corporate Leadership

Space Reservations: 3/20/13

Ad Materials: 3/25/13

Space Reservations: 4/24/13

Ad Materials: 4/29/13

Special Reports

Quarterly Economic Indicator Survey

Health Care Update

Special

Focuses

Golf


Super Lawyers' Top MN

Women Attorneys

Telecom & Wireless




Small Business Outlook

Trends in Technology



Meetings, Events & Conventions

*

Regional Reports

Supplements

Events

Minnesota Census of Women

Giving

in Corporate Leadership

* *

Women in Corporate

Leadership Luncheon

7


Deadlines

JULY AUGUST SEPTEMBER

Space Reservations: 5/21/13

Ad Materials: 5/24/13

Space Reservations: 6/24/13

Ad Materials: 6/27/13

Space Reservations: 7/24/13

Ad Materials: 7/29/13

Flagship

Features


Entrepreneur Of The Year

20th Anniversary Issue

Special Reports

Quarterly Economic Indicator Survey

Health Care Update

Special

Focuses

Technology Resource Guide


Leadership

Economic Development

Meetings, Events & Conventions

Minnesota Super Lawyers

*


Information Technology


Regional Reports

St. Cloud

*

Supplements

Events

Minnesota Business


Deadlines

OCTOBER NOVEMBER DECEMBER

Space Reservations: 8/20/13

Ad Materials: 8/23/13

Space Reservations: 9/25/13

Ad Materials: 9/30/13

Space Reservations: 10/23/13

Ad Materials: 10/28/13

Flagship

Features

Outstanding Directors


The Interview Issue

Special Reports

2014 Business Outlook

Quarterly Economic Indicator Survey

Special

Focuses

Accounting

IT: CIO Tool Kit


Commercial Real Estate:


*

Corporate Law


Super Real Estate Agents


*

Information Technology


Regional Reports

Supplements

Events

Rochester

*

Outstanding Directors Awards


Minnesota Cup

*

8


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Print

Rates & Specs

4-COLOR DISPLAY RATES - RATE CARD 20 (EFFECTIVE FEBRUARY 2013 ISSUE)

Ad Size 13x 12x 6x 4x 1x

Full Page

3/4 Jr. Full

1/2

3/8

1/4 Vertical

1/4 Square

1/8

1/8 Spotlight*

$ 6,120 $ 6,510

N/A

$ 4,000

N/A

N/A

N/A

N/A

N/A

$ 5,450

$ 4,210

$ 3,720

$ 3,680

$ 3,270

$ 2,170

$ 1,080

$ 7,070

$ 6,030

$ 4,560

$ 4,030

$ 4,000

$ 3,630

$ 2,250

$ 1,190

*1/8 page Spotlight ads are horizontal and may be stacked. Section placement is not guaranteed.

For black and white ads, subtract $600 from 4-color rate and all sizes except 1/8 page Spotlight ads

$ 7,630

$ 6,490

$ 4,920

$ 4,350

$ 4,320

$ 3,910

$ 2,440

$ 1,310

$ 7,940

$ 6,770

$ 5,120

$ 4,530

$ 4,490

$ 4,080

$ 2,530

$ 1,360

Back Cover $ 7,810

Inside Front or Inside Back $ 7,490

Other Premium Positions

plus 10% to 12x rate

Premium positions sold on a 12x basis only.

AD DIMENSIONS & CONFIGURATIONS

Unit Wide High

1/8

H

1/4

SQ

1/8

V

1/8

V

Spread (Non-Bleed) 19” x 10 3/4”

Full Page (Non-Bleed) 9” x 10 3/4”

3/4 Page (Jr. Full) 7” x 10 3/4”

1/2 Horizontal 9” x 4 7/8”

1/2 Vertical 4 9/16” x 10 3/4”

3/8 Vertical 4 9/16” x 7 7/8”

1/4 Vertical 2 1/8” x 10 3/4”

1/4 Square 4 9/16” x 5 1/4”

1/8 Horizontal 4 9/16” x 2 5/8”

1/8 Vertical 2 1/8” x 5 1/4”

1/2

V

3/8

V

1/2

H

Bleed

Full page 10 1/4” x 12 1/4”

Spread 20 1/4” x 12 1/4”

Full

Page

3/4

Jr. Full

1/4

V

PRINT AD MATERIAL SUBMISSIONS

We accept materials in electronic format only.

Go to tcbmag.com, click on “Ad Uploader” at bottom the page.

Log in using the following:

Username: mspads

Password: sonic

Then follow instructions to upload.

Any ad material related questions contact:

Tim Dallum, Production Manager

ads@tcbmag.com, 612-336-9245

9


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Audience

Digital

Demos

tcbmag.com


developments, and a wealth of information from the

searchable database of our top-ranked Minnesota

business lists and directories.

98%

62%

72%

>

Minnesota business leaders spent 20,000+ hours

on tcbmag.com last year.

Briefcase E-newsletter

84%

70%

80%

of visitors say it’s a great resource

for Minnesota business information.

have forwarded a link to the site

to a colleague or friend.

discussed something they read on the

site with another person.

2.3 million page views per year

1.2 million visits per year

7 million impressions delivered annually

tell us that Briefcase is a great resource for

Minnesota business news and information.

rank Briefcase ahead of the Business Journal,

The Star Tribune, and The Pioneer Press for

local business news.

discuss, forward or recommend

something they read in Briefcase.

>

>

>

Briefcase is a twice-weekly e-newsletter delivered

each Tuesday and Thursday to 14,000 subscribers.

Subscribers tell us that Briefcase is a great resource

for Minnesota business news and information.

It allows them to stay up-to-date on the latest

Minnesota business news, and learn about local

companies and executives.

10


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Digital

Rates & Specs

TCBMAG.COM BANNER ADS

Rates

Impressions

1-3 mos. 4-7 mos. 8-12 mos.

10,000 per month

$ 550

$ 500

$ 450

15,000 per month

$ 825

$ 750

$ 675

20,000 per month

$ 1,100

$ 1,000

$ 900

25,000 per month

$ 1,375

$ 1,250

$ 1,125

30,000 per month

$ 1,650

$ 1,500

$ 1,350

Ad Sizes & Specs





Accepted media include: GIF, JPEG, SWF

A one-pixel border is required around ads with no background color



All animated advertising: 15 seconds, 3X loop maximum


Supply the URL/website address that you would like your ad to link to

RECENT NEWS SPONSORSHIP

This is our most popular content area on tcbmag.com. Each day, our editors post local business

news to the site. Links to these stories are then pushed out to 14,000 Briedcase e-newsletter

subscribers each Tuesday and Thursday.

Monthly sponsorship includes:

Logo on the home page in the Recent News content area

Web link from your ad to URL of your choice

30,000-40,000 monthly impressions

Banner ad on each Recent News article landing page

Rates

1 month frequency

$ 2,500/month

3 months frequency

$ 2,250/month

6 months frequency

12 months frequency

$ 2,000/month

$ 1,750/month

Ad Sizes & Specs


Logo: 120 x 60, 72 dpi. Static. Supply URL for link.

11


DIGITAL MAGAZINE & CURRENT ISSUE SPONSORSHIP

Each month Twin Cities Business publishes a digital edition of the whole magazine on tcbmag.com

and stores it in our “Current Issue” landing page and “Archive” content area.

Monthly sponsorship includes:

Leaderboard banner ad located above each page of the digital edition

Logo on homepage where “Current Issue” is promoted

Logo on “Current Issue” landing page

Logo on “Archive” landing page

Web link from your logo to URL of your choice

10,000 monthly impressions

Rates

$ 1,000 per month - banner ad only

$ 2,000 per month - banner ad and video

Ad Sizes & Specs


Logo: 120 x 60, 72 dpi. Static. Supply URL for link.

BRIEFCASE E-NEWSLETTER BANNER ADS

Briefcase is our twice-weekly e-newsletter delivered each Tuesday and Thursday to 14,000 subscribers.

Rates

1-3 issues

4-11 issues

12-25 issues

$ 600 per issue

$ 540 per issue

$ 510 per issue

26-39 issues $ 480 per issue

40-50 issues $ 430 per issue

Ad Sizes Available

Leaderboard 728 x 90

Medium Rectangle 300 x 250

Banner Ad Specs


No animation allowed

Accepted media includes: GIF or JPEG

Please supply the URL/website address that

you would like your ad to be linked to

Text Ads

Logo 90 x 70, 72 dpi

Headline text: 50 character maximum

Text: 150 characters maximum

Supply URL for link

TOP LISTS SPONSORSHIP

Each week, a different industry list from our annual Business Information Guide (B.I.G. Book)

research is featured in the Thursday edition of Briefcase—which is e-mailed to 14,000 subscribers.

Sponsorship includes the following:

Logo in Briefcase next to “The List” and link to your website

Your banner ad will appear on the leaderboard position on the top and bottom of your

sponsored industry list for one full year on tcbmag.com

Your B.I.G. Book online company listing will be enhanced with your company logo and

website link for one year

Rates

$500 with purchase of a B.I.G. Book print ad

$750 without purchase of B.I.G. Book print ad



Ad Sizes & Specs


Logo: 120 x 60, 72 dpi. Static. Supply URL for link

Deadlines


12


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B.I.G. Book

Your Best Bet in Reaching

Minnesota Decision Makers

Lists & Directories

Minnesota’s Directory of

Statewide Business Lists

Twin Cities Business’ B.I.G. Book is

Minnesota’s ultimate source of must-have

intelligence. It is the only statewide business

reference publication with more than 80

ranked lists and directories containing

information about more than 3,000 Minnesota

companies. From company data to industry

snapshots and statistics, the B.I.G. Book

provides invaluable research that is used

throughout the year by business professionals


or narrow in on a target market.

Print Edition

38,000 total statewide distribution

The B.I.G. Book will be mailed at the end of

December 2013 to all Twin Cities Business

magazine subscribers and is available on

newsstands throughout the year.

Online Edition

Easy-to-use database

More than 75 lists and directories are also

published online at tcbmag.com in a database

that allows users to search lists by a variety

of criteria, and even purchase downloads in

Excel.

Banking & Finance

SBA Lenders

Commercial Banks

Bank Holding Companies

Credit Unions

Sources of Financing

Business Leadership

Public Companies

Private Companies

Publicly Traded Manufacturers

Public Company R&D Spenders

Public Company CEOs

Public Company CFOs

Largest Employers

Entrepreneurs Of The Year

MN Business Hall of Fame

Outstanding Directors

Business Services

Advertising Agencies

Public Relations Firms

Marketing & Communications Providers

Human Resources Guide


Commercial Printers

Twin Cities–Area Couriers

Economic Development

Chambers of Commerce

Private Foundations

Corporate Grantmakers

Trade and Professional Associations

Economic Development Agencies

Education

Community and Technical Schools

Colleges and Universities

MBA Programs

Training Providers

Investing in Minnesota

Life Insurers

Asset Management Firms

Biggest Spenders on Lobbying

92%

67%

Health Care

Hospitals

Health Care Insurers

Publicly Traded Medical

Device Manufacturers

Cardiac Care Centers

Hospitality

Hotels

Casinos & Card Clubs

Breweries

Golf Courses

Convention & Visitors Bureaus

Meeting & Events Facilities

Corporate & Private Dining

Professional Services

Accounting Firms

Law Firms

Architectural Firms

Engineering Firms

Real Estate

Commercial Brokers


Commercial Property Managers

Commercial Developers

Residential Builders

Property & Casualty Insurers

General Contractors

Technology & Telecommunications

IT Consultants

Software Companies

Web Development and Design Firms

Telecommunications Companies


Printers and Copiers

Audio/Visual Providers

Phone Systems


of B.I.G. Book readers are directly involved with initiating,

recommending or purchasing products or services for

their companies.

of B.I.G. Book readers refer to the publication up to seven

times per year to purchase a product or service, contact a


13


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Sponsorship

& Events

Minnesota Business Hall of Fame

July

Each year, we recognize the accomplishments of


contributions to Minnesota business. Their stories are the

centerpiece of our July issue. Inductees are also honored


450 guests.

Outstanding Directors

October

We recognize the work of outside corporate directors who

have made outstanding contributions to the companies

they served during the past year. Nominations are sought

in May and winners are featured in the October issue and

celebrated at an awards dinner in late October.

B.I.G. Book: Business Information Guide

December

This annual publication is Minnesota’s only statewide


150 information-packed pages covering more than

60 industry categories. This user-friendly guide helps

businesses research vendors for purchasing products/


target market.

Women In Corporate Leadership

March

This event brings together leading business women

and men for an invigorating and collaborative luncheon


in corporate leadership roles, the challenges still facing

many who want to ascend the ranks, and what’s being

done to eliminate such challenges.

Small Business Success Stories

January


Minnesota’s small businesses that are the backbone of

our state’s economy. Nominations are sought in June,

and 10 winners are prominently featured the January

issue. Winners are also celebrated at an awards dinner

in January.

Minnesota Family Business Awards

November

This is a celebration of outstanding family-owned

businesses and their value to Minnesota’s economy


November issue and at an event attended by more than

300 guests. Nominations are sought in May, and winners

are celebrated at an awards dinner in November.

Quarterly Economic Indicator

February, May, August, November

Every three months we report the results of our



picture of overall business planning and sentiment. This

survey is the region’s only forward-looking economic

indicator report providing fresh, objective intelligence on

all industries and sizes of businesses.

Sponsorship provides an opportunity to

heighten company visibility, showcase

products, shape consumer attitudes,

and communicate your commitment to

the local business community.

14


Advertising Sales

Shelly Elmore


612.336.9212, selmore@tcbmag.com

Stephanie Coogan


612.336.9215, scoogan@tcbmag.com

Connie Van Housen


612.336.9214, cvanhousen@tcbmag.com

Theo Johnson


612.336.9211, tjohnson@tcbmag.com

Caitlin French

Marketing & Events Coordinator

612.336.9288, cfrench@tcbmag.com

Tim Dallum


612.336.9245, tdallum@tcbmag.com

220 South Sixth Street | Suite 500 | Minneapolis, MN 55402

612.336.9288 | FAX 612.336.9264

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