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Nigeria LNG Limited G COSCHARIS GROUP brands should. 1. 7UP Visionary, Innovation: we are very 2. ACCESS BANK PLC interested in those companies with 1. Transcend their product or service 3. AIRTEL NIGERIA specific vision and are innovative. These categories to become part of the 4. BERGER PAINT PLC are key factors that ensure they are still popular culture 5. CADBURY NIGERIA PLC there years to come. 2. Should be iconic brands 6. CHEVRON NIGERIA LIMITED 3. The brands should have set 7. COCA COLA NIGERIA LIMITED Market acceptability, media friendliness themselves apart from the rest. 8. CONOIL PLC and loyalty: your brand must have been 4. Should represent something more 9. DAAR GROUP (AIT) accepted for the people to choose you in than a product or service 10. DANGOTE CEMENT PLC the popularity evaluation, and being 5. The brands should stay in people's 11. DANGOTE SUGAR PLC rated among the top 50. The market has consciousness and form a culture 12. DIAMOND BANK PLC its own voice which can't be ignore. This 6. They inspire an enduring affection 13. DUFIL PRIMA FOOD PLC (INDOMIE) is why companies hire experience 7. Should be instantly recognizable 14. ETISALAT marketing managers and build a vibrant 8. A top brand should have visual cues 15. EXXON MOBIL marketing department who does not just powerful enough to establish an 16. FIRST BANK PLC design fantastic marketing execution intrinsic advantage over others 17. FORTE OIL PLC plans, but takes time to listen to the 9. Their images remind people of what 18. FRIESLAND WAMCO NIGERIA PLC market demands. The market is very these brands are and how does this 19. GLOBACOM sensitive. This also reflects in the impact on sales. 20. GOLDEN PENNY (FLOURMILL) outcome of the popularity evaluation. 10. They should 'super-familiar' brands, 21. GSK PLC i.e. beating other brands for access 22. GTBANK PLC Contribution to national unity, growth to people's subconscious 23. GUINNESS NIGERIA PLC and development: each of these 11. Strong in terms of evoking 24. HONEYWELL FLOUR MILL companies in one way or the other is emotions, having functional 25. IEI PLC contributing to the social-economics benefits and presenting strong 26. IGI PLC growth, unity and development of physical cues. 27. JULIUS BERGER NIGERIA PLC Nigeria. Within the past few years, there 12. They should challenge people to 28. LAFARGE WAMPCO PLC has been tremendous contribution in reconsider conventional thinking 29. MTN NIGERIA empowering the youth, in academy, and behavior. 30. NAHCO PLC entertainment, health, cultural and 13. A top brand should develop identity 31. NESTLE PLC community issues etc., These companies myths that address consumers' 32. NIGERIA BREWERIES PLC did a lot in contributing to our wellbeing, desires and anxieties 33. NOKIA WEST AFRICA not just selling their products/services 34. OANDO PLC and making profit. As part of his Looking at all these factors and as listed 35. ORANGE AND DRUG contributions to the buildup to the 50 above, THE TOP 50 BRANDS NIGERIA ® 36. PROMASIDOR NIGERIA top brands final selection evaluation, Mr. 2013 which we chose to call, THE TOP 50 37. PUNCH NEWSPAPER Yusuf Danesi, an international marketing THAT POWER NIGERIA in alphabetical 38. PZ CUSSON PLC communications/media Consultant gave order are: 39. SAMSUNG WEST AFRICA the following key points, he said the 50 40. SHELL NIGERIA EXPLORATION & PRODUCTION COMPANY LIMITED 41. SIFAX GROUP 42. STANBIC IBTC 43. THE LACASERA COMPANY 44. THISDAY GROUP 45. TOTAL PLC 46. TOYOTA NIGERIA 47. UACN PLC 48. UBA PLC 49. UNILEVER 50. ZENITH BANK TOP 3 BRANDS While we are not rating the brands for this maiden edition, it is of note that these three brands were the top in the popularity evaluation: 1. MTN Nigeria 2. Coca-Cola Nigeria 3. First Bank Plc. The Journal www.<strong>top50brands</strong>nigeria.com
Nigeria LNG Limited G COSCHARIS GROUP Top 50 brands profile Access Bank Plc is the Bank of best practice with consistent growth in all key performance indicators over the past 7 years. They serve over two million customers from 130 branches located in all major commercial centres and cities across Nigeria and eight other African countries (Burundi, Cote D'Ivoire, Democratic Republic of Congo, Ghana, Rwanda, Sierra Leone, The Gambia, Zambia), and the United Kingdom. Access Bank is currently one of the largest banks in Nigeria with shareholder's funds in excess of N185billion, Assets and Contingents in excess of N850billion, and a deposit base in excess of N450billion. The bank has a national risk assessment rating of: BBB- by Fitch Ratings Ltd (New York); A- by Standard & Poors; AA, As an emerging leader in Africa; Access Bank seeks not only to rank amongst the top 3 Nigerian Banking Groups, but also to become a major catalyst for growth across the African continent. Access bank got a banking license in 1988 and was incorporated as a privately owned commercial bank in 1989. The bank became a public Limited Liability Company in 1998 and was listed on the floor of Nigeria stock exchange With recent acquisition of the former Intercontinental Bank in January 2012, Access Bank is one of the four largest commercial banks in Nigeria with over 5.7 million customers, 309 branches and over 1,600 Automated Teller Machines (ATMs). Airtel Nigeria (Airtel Networks Limited), a leading mobile telecommunication services provider in Nigeria and a member of Airtel Africa Group, is committed to providing innovative, exciting, affordable and quality mobile services to Nigerians. The company made history on August 5, 2001 by becoming the first telecoms operator to launch commercial GSM services in Nigeria and has scored a series of many "firsts" in the highly competitive Nigerian telecommunications market including the first to introduce toll-free 24-hour customer care; first to launch service in all the six geo-political zones in the country; first to introduce affordable recharge denominations; first to introduce monthly free SMS and first to introduce monthly airtime bonus. Airtel has a rich blend of products and services, including a loaded bouquet of Value Added Services designed to support the growth and sustenance of businesses, and enhance the effectiveness and efficiency of individuals. This is part of its vision of ensuring that affordable telecoms solutions are provided for different classes of Nigerians, with particular attention to age groups, income levels and lifestyles, preferences and requirements. Social responsibility in Airtel is not limited to a concern with welfare schemes, charity work, or the occasional support for Health, Education, Security/Emergency, Sports, and the Arts. The company perceives and positions itself as an integral part of society, which must be socially responsible at all times in all its dealings etcetera Airtel is currently partnering with the government in the provision of education for less privileged children. Airtel has initiated a partnership with the Ministry of Education to build and maintain schools. The school adoption programmes involves, renovation, provision of school books, uniforms, and bags for school children etc. This has been done in many states across Nigeria. Since 2003 when awards started in the telecoms sector in Nigeria, Airtel has consistently walked home with the Best Customer Care Operator of the Year awards. Most Customer Sensitive Network by Handwriting on the Wall of Thisday Newspapers - 2003.Best Customer Care Operator (2005 and 2006) by Telecoms Awards, GSM Company of the Year 2005, by City People, and the Best Customer Care Mobile Company (2006) by IT & Telecoms Digest. Best Customer Care Award for 2009 by Nigerian Information Technology and Telecom Awards (NITTA). Telecom Network with the Best Customer Care Service prize, Best customer care operator award in last year's edition of Telecoms Awards 2013- Most Innovative Company, Brand of the Year and Consumer Friendly Operator of the year Awards Nigerian Telecoms Awards. The Chartered Institute of Personnel Management (CIPM) adjudged the Telecoms Operator with the Airtel the Best Human Resources Practices. The Journal www.<strong>top50brands</strong>nigeria.com
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