Behind The Label: Issue No.8

FASHION XCHANGE 

FALL 2014 · NO 8 

THE 

PERFECT 

HEAD 

SHOT 

STYLE BEE 

BEAUTY APP 

THAT SIMPLIFIES 

LOOKING BEAUTIFUL 

ANYTIME, ANYWHERE 

NYFW 

S/S 15 

MBFW 

COUTURE FW 

NYC FASHION WEEK 

PROJECT ETHOS 

ART HEARTS 

ALTAF 

MAANESHIA 

NY to LA Passion 

Hits The Runway 

SHEKHAR 

RAHATE 

Exotic Fabrics & 

Intricate Details 

MUA 

EXTRORDINNAIRE 

TAMIKO CARRILLO 

THE FUTURE OF 

VISUAL SEARCH WITH 

CORTEXICA

take a class or earn a degree 

FASHION DESIGN 

FASHION JOURNALISM 

FASHION MERCHANDISING 

FASHION STYLING 

online or in San Francisco 

ACADEMYART.EDU 

888.680.8691 

Yellow Ribbon Approved 

2 | Fashion Xchange Magazine | Issue #8 

Visit www.academyart.edu to learn more about total costs, median 

student loan debt, potential occupations and other information. 

Accredited member WASC, NASAD, CIDA (BFA-IAD, MFA-IAD), 

NAAB (B.ARCH**, M.ARCH), CTC (California Teacher Credential). 

*B.Arch is currently in candidacy status.

Issue #8 | Fashion Xchange Magazine | 3

$10 

Of every watch benefits 

The American 

Cancer Society

Support our effort at 

modifywatches.com

A Few Words 

The fall issue is notably the most important 

and traditionally the largest issue of 

the year for the industry. Pages are overwhelmed 

with advertisements and fashion 

advice for what to wear for the fall and 

winter season. 

Rather than filling pages with the latest 

sales being offered and fashion tips, I 

wanted dedicate the most important issue 

for any fashion magazine (the Fall issue) 

to those creative professionals who create 

the garments we adorn on runway to be 

sold to a retail store near you - the fashion 

designer. Whether it’s the starry eyed, full 

of big dreams fashion design student or 

the seasoned industry vet, the demands 

for innovation and individuality remain the 

same. We had the chance to interview a 

few that truly are making their mark. 

Alongside with a look into several emerging 

and established fashion designers 

backgrounds and work ethic styles, we 

bring you coverage of our visit to New York 

Fashion Week featuring Spring/Summer ‘15 

collections. Topping it all off with a list of 

the latest tech-fashion companies that are 

bringing us ever closer to technology, all 

while helping us maintaining or enhance 

our personal sense of style. 

editor 

R. Silver 

“All Fashion. All Business. No Gossip.” 

Editor-In-Chief 

Fashion Editor 

Photographers 

Advertising Director 

Graphic Designer 

Writers 

ROBERT SILVER 

IVANNA WOODS 

ROBERT SILVER 

DERRICK RODGERS 

MARGAUX VICKERS 

ROBERT SILVER 

OLYA ROSTOV 

ALEXA RAE PALACIOS 

BRIA ANDERSON 

HANNAH BALLARD 

CAITY SHREVE 

RILMA FONTENOT-MARVEL 

NATALIIA KARPENKO 

JESSICA WILLIAMS 

KRISTINE ROSE 

IVANNA WOODS 

Questions and feedback: 

1282 Mattox Rd., #42, Hayward, CA, 94541 

Phone: (510)363-8080 

Email: info@fashionxchangemag.com 

Online: www.fashionxchangemag.com 

For Advertising & Sales: 

Phone: (800) 690-9931 

Fax (800) 383- 2709 

Email: ads@fashionxchangemag.com 

Fashion Xchange Magazine is a fashion industry trade magazine. With a 

goal of delivering informative business related content Fashion Xchange is a premiere 

resource for emerging and established industry professionals. Our focus is 

dedicated on giving in-depth reports & analysis of the modern fashion industry. 

“All Fashion. All Business. No Gossip.” 

 

6 | Fashion Xchange Magazine | Issue #8

34 

Altaf Maaneshia 

From New York to LA 

passion hits the runway 

ARTICLES 

08 

10 

14 

16 

18 

26 

30 

32 

38 

Cortexica 

The future of visual search 

Style Bee 

A beauty app that Simplifies looking 

beautifuul anytime, anywhere 

Nathan Johnson 

Editor-In-Chief Robert Silver sits 

down with Artful Gentleman’s COO 

Shirin Hashem 

Interview with Founder of Fashion 

Community Week 

Tamiko Carrillo 

MUA Extrordinnaire 

Academy of Art 

University 

Returns to Mercedes-Benz 

Fashion Week NY S/S15 

The Sound of Fashion 

With Monster Product headphones 

and designer Christina Morgan Cree 

Vintage Chic 

10 step thrifting guide with stylist 

Hannah Be 

Hot Ten Fashion Tech Start-Ups of 

Fall ‘14 

Shekhar Rahate 

Introduces exotic fabrics & intricate 

details 

NEW YORK FASHION WEEK 

42 

44 

Academy of Art University Returns to 

MBFW S/S15 

AAU Menswear 

Collaboration Collection 

Academy of Art University fashion 

design students collab for MBFW 

42 12 

What Makes The 

44 

46 45 

47 

48 

50 

52 

EVENTS 

56 

58 

60 

62 

66 

Perfect Head Shot 

AAU Student Szu Chi Huang 

Shows her collection n NYFW 2014 

Success At MBFW For Designer Mia 

Jianxia Ji 

AAU MBFW Fashion Show with Madison 

Detro 

Art Hearts Fashion 

Closes out MBFW 

Project Ethos 

Brings its Signature Edge to New York 

Fashion Week 

NYC Fashion Weekend 

iCu the Network and Embrace magzine 

collab for a weekend of fashion 

Couture Fashion Week NY 

Fashion Community Week 

Sustainable Fashion Week 

International 

Ccouco 

Spring/Summer 2015 Collection at 

London Fashion Week 

Jose Hendo 

First solo showcase at London FW 


cortexica 

by Olya Rostov 

If you ever wondered if one day your mobile phone would identify 

and recognize images like a human brain, a UK based technology 

company Cortexica Vision Systems made it happen. 

Cortexica created a visual technology platform after seven years of academic research which can deal with challenging real-life 

mobile images, containing varied lighting, occlusion by other objects, varying object distances, cluttered backgrounds, 

and differences in viewing angles, and the technology is scalable to internet-size databases. The sophisticated image recognition 

system created by Cortexica evolves and learns – just like the human brain. They gave the smart technology a name 

- findSimilar. 

findSimilar was spun out from London’s Imperial College in 2009. After then, Cortexica has been partnered and 

collaborated with marquee companies, such as Tesco’s WineFinder app, eBay’s “Snap&Find” system within eBay Motors, Virgin 

Money, and Microsoft. In 2013, Cortexica tapped into fashion industry. This means they would change the fashion industry 

by changing the way how people shop 

with their mobile phones and they have 

been apparently proving this point. 

Love new Moschino Barbie themed collection from LFW? Use findSimilar to shop it! 


The future of 

visual search 

Fashion is all about style, image 

and inspiration. Either from pictures 

from magazines, street 

style images, photos of friends’ 

outfits or that must-have outfit 

you’ve seen in a store window, 

Cortexica’s findSimilar 

mobile image search gives us 

the opportunity to be inspired 

by what you see around you, 

and by simply taking a picture 

of an item, the software can 

show you hundreds of similar 

garments, patterns or colors to 

match.

Finding items couldn’t be simpler as traditional 

text based search or drop down 

category specific menu searches will rarely 

uncover exactly what you are looking 

for; as they say, a picture speaks a thousand 

words! 

Cortexica has partnered with 

a few fashion mobile apps: Style Thief, 

Grabble and Zalando to start with. We 

can easily snap then upload a photo and 

buy off the item on our mobiles. Let’s take 

a closer look at the Style Thief app. This 

app lets you snap a photo, search for a 

fashion item, and purchase it right away. 

Their tag line ‘Snap & Steal’ taps into the 

widest popularity of street style, as well as 

indulging our addiction in taking photos 

with mobiles and shopping online. Steal 

the style of any celebrity or fashion blogger! 

We findSimilar plays with cutting-edge 

technology that mimics how our human 

eyes recognize patterns and colors - the 

software searches for apparels and accessories 

humanly. It has been known as Shazam 

in fashion industry! 

With a spectrum of evolving 

development and perfection, Cortexica 

seems ready to completely change everyone’s 

mobile shopping behavior now and 

also in the near future. It has been a revolutionary 

experience of what Cortexica do 

and what we experience with it. 

So what are you waiting for, the 

future of shopping is here – so get snapping! 

See it. Find similar. Buy it. 

Steal the style from NYFW runway 


stylebee 

simplifies looking beautiful 

anytime, anywhere 

by Rilma Fontenot-Marvel 

If you have a busy 

life like most trying to 

climb the corporate ladder, 

the last thing on your 

mind may be setting up 

a beauty appointment. 

Still, every woman likes to 

feel beautiful even if their 

hectic schedule prevents 

them from being able to 

keep up with hair and 

makeup appointments. 

Let’s face it, scheduling an 

appointment in advance is 

a task in itself for an ever 

so busy go-getter. Thankfully, 

entrepreneur Anna 

Santeramo knows a thing 

or two about the frustrations 

of wanting to make 

time for beauty. The higher 

she climbed the corporate 

ladder, the less time she 

realized she had to do the 

things that made her feel 

beautiful. Out of her frustration of never being able to book 

an appointment on short notice, Anna Santeramo and a close 

friend were determined to create a beauty service that could 

do just that. Soon, a beauty services App called Stylebee was 

born. 

What is Stylebee you might ask? Stylebee is a technological 

company that provides beauty and grooming services, 

anytime, anywhere, and within just a few finger-clicks 

on an iPhone. 

Stylebee handpicks each one of their professionally 

trained hairstylists and makeup artists to ensure their clients 

get the best experience ever. Their professionals offer a variety 

of services such as blowouts, style and makeup, makeup 

only; updo’s, updo’s and 

makeup, and a massage in 

select locations. 

If you don’t want to leave 

the comfort of your home or 

office, Stylebee professionals 

will come to you and in office 

appointments are also available 

for those who prefer to 

go to Stylebee instead. They 

currently provide services in 

Los Angeles, San Francisco 

and New York at an affordable 

price point. Their services are 

available from 7:30am until 

10:30 pm and last minute appointments 

are allowed with 

a two-hour notice. 

By now you’re probably 

wondering how this all works 

and it’s actually pretty simple! 

The first thing you’ll need 

to do is download the free 

Stylebee app from the App 

store on your iPhone. Once 

its downloaded you’ll want to open the App and follow the 

instructions to sign up. Next you’ll choose the type of service 

you’ll need and once you find what you’re looking for you tap 

the ‘BOOK IT’ button. On the next screen you choose where 

and when you want your service, as well as provide any information 

of that will make your Stylebee professional’s job easier. 

On the following screen you confirm your appointment 

and if you needed to cancel for any reason you would use 

the honeycomb icon at the top, tap the left–hand corner and 

select appointments. Click on the appointment you want to 

change, tap the cancel button, and your appointment will be 

cancelled. 

Okay, so now your appointment is booked and you 


ask yourself what’s next? If you’ve never 

booked an appointment with Stylebee 

before or you simply don’t know what 

to expect, there are a few things you can 

do to get ready for your appointment. 

Washing your hair and providing a space 

near an outlet would be a great way to 

prepare for your appointment if your 

appointment is for a blowout. If your appointment 

were for makeup application, 

cleaning your face would also be a great 

way to prepare. 

Stylebee isn’t just about booking 

appointments. The experience Stylebee 

CEO Anna Santeramo wants her clients 

to take away from the services her 

company offers is simply to feel beautiful 

no matter where you are in life. They 

work closely with fashion designers to 

put on fashion shows and photo shoots 

using their services. In addition to their 

work in the fashion industry they give 

back to the community in a major way. 

Stylebee has provided beauty services 

for the homeless and for those suffering 

from cancer in the hopes of providing 

them with an opportunity to feel beautiful 

despite their circumstances. 

If you’re on the go like many of 

us are, you no longer have to neglect 

yourself for the sake of time. Download 

the app and within two hours a Stylebee 

professional will be there to add beauty 

back to your regimen. 

If you’re a hair stylist or makeup 

artist and you would like to be a partner 

with Stylebee as a beauty professional, 

simply go to their website www.stylebee. 

com, select the become a partner tab, 

apply, and a representative from Stylebee 

will contact you. 


Photography by Robert Silver; 

model, Tiffany Marie-Hill; 

Hair & Makeup by 

Aileen Bautista 

What Makes 

Perfect 

head shot 

the 

by Robert Silver 


If becoming or retaining the status of a working 

model is your ultimate goal, it's time to get real! 

If becoming or retaining 

the status of a working 

model is your ultimate 

goal, it's time to get real. 

One of the first things 

you should ask yourself 

is whether you’re simply 

modeling for fun or do 

you have the drive and 

desire to make modeling 

a career for yourself. 

In short, if modeling is a 

career move you want to 

make, then you have to 

start acting like a professional. 

Don’t forget, this 

is a business. The most important image in your portfolio is 

your head shot; the image that can make or break your career, 

meaning getting signed to an agency. Your head shot 

is the first marketing tool you ever use to get industry work. 

Before you can ask another person ( agency, manager 

or company) to invest time, energy or money in getting 

you work, the first investor in your career should be yourself. 

Yes, that’s right beautiful people, don’t expect to get free 

head shots. You get what you pay for and it also lets others 

know how serious you are about your career. This is why it’s 

important to pay for quality. When you pay for a professional 

photographer, you are able demand the result you feel best 

represents ‘you’ as a brand. 

That means turn off the iPhones, no Instagram selfies 

(or worst Instagram profiles as a modelling portfolio), and 

nochoosing an amateur photographer just figuring out his/ 

her gear just because its free. If it looks bad, you look bad. 

DON’T DISTRACT US 

Less is best. Apply little or no makeup; we’re going for a natural 

look. Your hair should be either pulled all the way back 

to show your face or kept natural (don’t straighten or curl). 

Agencies want to see the real you! 

Wear a solid color shirt or tank top. Don’t wear distracting 

patterns such as poka dots or stripes. 

DON’T TRY TOO HARD 

No need to over self your self. We all can tell if you’re over-posing. 

Simple is perfect. Head shots are just the beginning to 

what you can do. You want to give a variety of different facial 

expressions. Doing so allows others to know that you are 

comfortable in front the camera. 

Camera phones & selfies won’t cut it! 

LIGHTING MAKES PER- 

FECT 

Do you want natural 

light or studio light? They 

both are going to give 

your image a different 

feeling. This is something 

a professional photographer 

is going to understand. 

The best lighting 

is the kind that enhances 

the natural color of your 

skin tone. 

The biggest difference 

is the source 

of light - strobe vs. sun. 

Strobe lighting you’ll find inside any basic to professional studio. 

Lighting from a strobe gives a consistent amount of light 

and helps to hides flaws and unwanted tension in the face. The 

disadvantage to studio lighting is that sometimes images can 

come off looking too staged - artificial. 

The one problem with natural sunlight is trying to 

find enough of it (from clouds) or having too much that it 

causes the subject to squint their eyes. The eyes should always 

be the center focal point of any headshot, and how they are 

illuminated can make all the difference. If there isn't enough 

light, then they appear dead and don't radiate from the screen 

or page. If there is too much "catch" light—the reflection of 

the light source in the eye—they lose vividness and the color 

washes. 

WHAT’S YOUR ANGLE? 

Everyone has a best angel - their best side. Its going to be 

different for everyone. Take a minute to look in a mirror and 

look for yourself; is it the left or the right or even straight on? 

The right angle can be that money shot or the wrong angle 

can add 10-15 pounds. 

QUIT BEING CHEAP 

Often in life you get what you pay for. Depending where you 

live, good head shots can cost anywhere from $200 to $1,200. 

When you pay for an image you have the power to control 

the result that you want to get- since you're paying, you're 

the boss. Don’t go the photographer that’s just figuring out 

his/her new gear and wants to test on you. Do your research 

and remember experience means everything when it comes 

to your portfolio. Check out their website. If they don’t have 

one, run in the opposite direction as fast as you can. A good 

photographer will only help to capture and enhance your 

look. 


INTERVIEW 

WITH nathan johnson 

by Caity Shreve | Photos by Robert Silver 

Editor-In-Chief Robert Silver sits down with 

Nathan Johnson, Co-Founder & Chief 

Operating Officer of Artful Gentleman, to chat 

about fashion and business in the Bay Area. 

Nathan Johnson 

Fashion Xchange Magazine’s Editor-in-Chief Robert 

Silver recently had the opportunity to sit down with 

Nathan Johnson, the Co-Founder & Chief Operating 

Officer of Artful Gentleman, to chat about fashion and 

business in the Bay Area. 

This San Francisco tailor shop does more than create 

divine made-to-measure suits, they’re currently a mecca 

for fashion-lovers who appreciate not only the enduring 

style and quality bespoke suit, but also want to 

fully immerse themselves in the experience of creating 

the perfect look for themselves. 

Mr. Johnson said proudly: “We secure our local clientele 

because they enjoy the process so much. They 

enjoyed learning about the fabrics. They enjoyed 

learning about the manufacturing process. They enjoy 

going through the first and second fitting to make sure 

something is made exactly for them.” 

Being a part of, and celebrating, the Bay Area fashion 

scene has been a priority for them since day one and 

they’ve had the pleasure of participating in a number 

of local events and emerging designer fashion shows, 

including San Francisco Fashion Week, SNOW, and San 

Francisco’s Junior League Fashion Show. 

They’ve even partnered with The Human Rights Campaign 

to put on Suit Up For Equality the past two years 

- A wonderful evening of fashion featuring local designers, 

the proceeds from which go to support equality 

for the American LGBT community. 


Fashion Xchange was thrilled to attend the most recent 

Suit Up For Equality event over the Summer and 

witness the unveiling of Artful Gentleman’s latest collection 

in person. Head designer Jake Wall showcased his 

versatility & enviable talents with tuxedo inspired formalwear 

featuring eye-catching colors and glossy satin lapels, 

classic, lipstick-red slim fitting suits, and chic women’s suits 

worn open so the audience got tantalizing peeks of the sexy 

lace bras worn underneath. 

With clientele ranging from 20 to 60, and encompassing 

both men and women, Artful Gentleman has been making 

waves since their launch in 2011, and found success in remaining 

adaptable and allowing for their goals and ambitions 

to change over time. In 2013 they joined a local fashion 

incubator, the experience added depth and color to their 

business plan, helped refine their vision, and allowed them 

to blossom as a company, graduating from a fledgling startup 

to a bona fide fashion business. 

The fashion industry is an ever changing landscape and 

Johnson is quick to impress the importance of organic 

growth and flexibility: “We started out with a business model 

that was completely different than what we are today. We 

found what worked.” These are words of wisdom that any entrepreneur 

should take to heart as they can easily be applied 

to other industries and businesses - Creating a successful 

company this day in age requires determination, dedication, 

and resilience day after day. 

What can we expect from Artful Gentleman in the future? 

When asked about the company’s approach to national 

growth and expansion, Johnson reiterated the importance 

of keeping an open mind and being open to opportunities. 

“Fashion is an evolution.” 

On one hand, Artful Gentleman is determined to help put the 

Bay Area fashion industry back onto the map. Johnson cited

the mid-1900’s when California was a bustling 

hub for manufacturing, textile production, 

and sustainable fashion-related 

businesses as goal for local businesses to 

keep in mind. It’s clear that bringing the 

process of making quality clothing back 

to San Francisco and promoting a sense 

of sartorial community will always be a 

priority for Artful Gentleman. 

On the other hand, the company will continue 

to consider opportunities that allow 

them to expand their reach outside their 

California roots and gain exposure to enthusiastic, 

dedicated new clients. When 

Mr. Silver asked about the possibility of 

Artful Gentleman creating an exclusive 

collection for a department store or highend 

retailer along the lines of Neiman 

Marcus, Johnson’s response was a pragmatic 

combination of realism and optimism. 

While a Ready-To-Wear line isn’t 

out of the realm of possibility, in order to 

agree to undertake such an endeavor the 

collaboration would have to be the perfect 

fit for the company, and offer them 

the invaluable opportunity bring the true 

energy, passion, and excitement of their 

process to their clientele. 

We here at Fashion Xchange look forward 

to seeing Artful Gentleman tackle their 

goals with the bold style and grace that 

A ready to wear collecion 

isn’t out of the realm of 

possibility... 


INTERVIEW 

WITH shirin hashem 

by Nataliia Karpenko 

Founder of Fashion Community Week, Shirin Hashem, has over 

a decade of experience inside the fashion industry. She took the 

time out to give us her views on the business side of the fashion 

industry and also shares tips on what designers should do in 

order to better market their fashion lines. 

What is Fashion Community Week? 

Shirin: Fashion Community Week is about creating a network for designers to showcase their talents. It’s 

all about bridging the gap between everyone in the fashion community and giving them a way to come 

together and get to know each other better. It’s not just for fashion. It’s for businesses who need help with 

exposure and marketing. The most important thing is to raise awareness for the community here in San 

Francisco. Many boutiques do not carry fashion designers from this area, so they leave here and go to other 

places. We don’t want to lose them. We want to eventually teach them how to create a living and be able to 

live their passion and how to monetize their passion. 

What are your long term goals for FCW? 

Shirin: This is the first year. Next time, we will have it in a convention show style. We want to invite others 

from other major fashion capitals like New York, Chicago, LA….We want to include boutiques, fashion 

houses, makeup artists, stylists, designers….Every year the goal is to go bigger and bigger. 

Seems you’re extremely passionate about the San Francisco fashion community. How long have you’ve been in 

the fashion industry? 

Shirin: I’ve been in the industry 10 plus years and worked in fashion houses in Saudi Arabia and in Dubai. 

Coming from a culture where it takes 4 to 5 hours to get dressed, I was brought up in a fashion environment. 

I worked in retail, wholesale, and national consulting. 


What are the biggest pitfalls you see Bay Area designers 

fall into? 

Shirin: They have the mindset of an artist. By that 

I mean, they decide to create something that they 

would like and it would look nice on the stage, but 

not for regular customers. They are not sellable for 

regular customers. [In design school] they didn’t 

learn how to market their designs [properly]. Designers 

should already be working on the next 

season. But instead, they only design for the show 

and that’s because they don’t think they can make 

money from it any way. Instead, they don’t design 

for purchase or legitimate buyers. 

What would be your main 3 pieces of advice for emerging 

designers to better develop their brand. 

Shirin: Follow the trend, color, design, and season 

in advance. Spring collections should be ready in 

the fall. They should be at least 6 months ahead of 

a season. If you’re treating this like a business, do 

your research. See the demographics of the area 

and what the people wear. See the type of clothing 

the boutiques sell. Make the clothes more wearable, 

and create a purchase order. For every collection, 

they should market themselves. Find publications, 

media and blogs. Keep an updated media kit. 

What do you think of social media and getting better 

exposure to reach more customers? 

Shirin: If you have a team, I think you will be successful. 

It is a great tool for people to get attention. 

But, only if you have a team who can update you 

1 or 2 times per day. This will let others remember 

you. Through social media exposure is multiplied. 

But, remember the importance of branding first. 

Tell us more about Fashion Community Week and the 

brightest designers on the Runway. (During the time of 

this interview, FCW had not happened yet) 

Shirin: Nancy Garcia. She is Hispanic and is bringing 

a lot of Mexican heritage into the line. We have 

a collection by Dr. Lucas Plumb who is encouraging 

women to be healthy. Her clothes can be worn in the 

office or while biking. It is comfortable and fashionable. 

Just as important as it is to understand the new phenomenon 

of fashion and technology, it is equally important 

to understand the business side of the industry 

as well. 

It’s all about 

bridging the gap 

between everyone in the 

fashion community 


The 

SOUND 

FASHION of 

by Robert Silver 

Ear Headphones by 

Monster®(red) $69.95 

Christina Morgan Cree: 

Lavender cotton/silk 

wrap top $115 

Grey wool blend 

crisscross skirt $145 


As technology has taken over our lives, it’s time to 

welcome the fusion of these pop culture industry titans - tech, 

fashion and music. We wanted to pay homage to one of the originators 

of tech-fashion, headphones. It’s funny when people speak 

of “fashion-tech” or “tech-fashion” headphones are almost never 

mentioned. 

Since the introduction of the modern stereo headphones 

into our everyday lives in 1958 by John C. Koss, style became an 

important factor in every step of its evolution and consumer 

purchasing decision. Largely based on the change of consumers 

who used them - ex. college universities and students. 

NCredible NTune Candy Red On-Ear 

Headphones by Monster® $149.95 


Black silk chiffon dress 

and scarf $375 

Shoes by Lady-O by Lesley Zheng 


The appearance played a major role in the comfort, 

fit and style of what pair of headphones consumers bought. 

Whether you where an athlete, dancer, game player, musician, 

you preferred in-ear or over the ear, fit, performance and some 

cases color is a deciding factor as you’re looking for your next 

pair of personal sound blasters. As the change of pop culture can 

be heard in the music we listen to, so has the way we show it off 

in the fashion we wear. 

Together with Monster Products headphones and fashion 

designer Christina Morgan Cree, we illustrate the places 

where the sound of music and fashion takes us. 





White silk chiffon gown $750 






Red and white 

polka dot dress $95 

Shoes by Lady-O 

by Lesley Zheng

NCredible NTune Candy Red 

On-Ear Headphones by Monster® 

$149.95 Navy petal top $80 


Navy slacks $110 

Shoes by Lady-O 

by Lesley Zheng 


www.monsterproducts.com 

Turquoise ombre silk chiffon 

dance dress $450 

Shoes by Lady-O by Lesley Zheng 


VINTAGE 

CHIC STYLIST 

AUTHOR 

HANNAH “HANNAH BE” MESHESHA 

PHOTOGRAPHERS CEE JAY WILLIS 

HANNAH BE 

10STEP THRIFTING GUIDE 

Lets face it, thrifting is the new green! Have 

you ever walked into a thrift store and 

thought how will I ever sort through this 

mess? Well. it’s easy ! Here is a beginners 

guide to thrifting, and 10 tips on how to find 

the hottest pieces, while saving a ton of 

money, which can go to more lipstick!!! 

Follow these tips and you’re on your way to 

being the ultimate fashionista. 


2. 

3. 

1. 

Keep YOUR EYE ON THE PRIZE. Know what you want! When approaching a thrift store 

it’s easiest to shop when you know what your are looking for. Let’s say you have a hot 

date, and are looking for a LBD. Always keep your mind on the prize. You may have to 

go to a few stores, but you will always find that perfect piece! 

DRESS for the SEASON: Thrifting in autumn is my all time favorite. I love to layer. For Fall, look for 

pieces perfect for layering. Cardigans, coats, draped sweaters, and scarves are key pieces for layering. 

Add vintage leather boots, made from Italy, Spain or Brazil. Add your knit sweater, scarf, and 

boots a perfect San Franciscan Fall look. 

(For vintage leather boots shop Thriftown: 2101 Mission St San Francisco, Ca) 

ACCESSORIZE:. Thrift stores are perfect to find accessories that make huge statements all on their 

own. Look for long lasting pieces, such as heavy hardware accessories, vintage head pieces, or glorious 

leather gloves. Add a 1930’s fascinator to any dress, and you’ll be sure to stand out at any event. 

Visit Larrys Hats for pieces as low as $15. ( Larry Hats1590 Parnassus Ave, San Francisco, CA) 

( Larry Hats1590 Parnassus Ave, San Francisco, CA) 

4. 

5. 

SAVE MORE: Make deals! Negotiate when buying in bulk. Find out when sale days are, join savers 

club, and get on the email for those extra discounts. You’ll be sure to save a bundle. 

MAKE a PROFIT. Research your local buy-back boutiques, and re-sell your top quality thrifted items 

for cash $$$. Shop your local thrift stores on sale days, look for trendy, designer, vintage and brand 

labels for the season, then sell, sell, sell! 

(Sell your finds to: Crossroads 2123 Market St San Francisco, Ca (415) 552-8740) 


6. 

Shop stores with the Name THRIFT STORE: 

For the ultimate lowest prices and best 

deals, shop thrift stores with the name 

THRIFT in it. You can find items as low as pennies 

on the dollars. Other corporate stores tend to be 

higher in price. 

(Community Thrift Store 623 Valencia St San Francisco, 

Ca (415) 861-4910) 

MAKE a STATEMENT: Look for pieces that are timeless, 

7. and classic. Look for luxurious items, such as an antique 

fox fur stole, and STEAL the night away! 

8. 

SHOP the off SEASON: Shop fall for summer pieces, 

and summer for fall pieces. This is perfect for the 

Fashionistas and Re-sellers. Buy summer dresses and 

bathing suits in fall, and your winter jackets in summer 

for the best pieces at half the cost. 

9. 

UPCYLCE: Thrift stores are perfect for do it yourself or 

upcycle projects. Find top quality fabrics for less. You 

can flip an old pair of LEVIS jeans, and create a new 

durable denim purse. 

(Find DIY Youtube videos on upcycling.) 

10. 

MIX IT UP: Mix new with used. Find that perfect vintage 

leather fringe jacket, and throw it over your favorite 

LBD. Add a pump or leather boot for a dressed 

up, or dressed down look. 

Photography: Molly Her, Hair: Laura 

Milo, Makeup: Bakou Her, Wardrobe; 

Retrospect-Vintage Fashion, 

Wardrobe Stylist: Hannah Be 

bonus tip 

All sales are final, 

so if you don’t need it, 

don’t buy It. 

Happy Shopping! 


Photographer: Shamayim , Wardrobe: 

Retrospect-Vintage Fashion, 

Wardrobe Stylist: Hannah Be, MUA: 

Sherry O, Model: Tamera

Wardrobe: Retrospect-Vintage 

Fashion, Wardrobe Stylist; Hannah 

Be, Mua: Baoku Her, 

––Photography: Molly Her 


tamiko carrillo 

MUA extraordinnaire 

Makeup Artist/Esthetician/Body Painter 

Written by Kristine Rose 

Tamiko Carrillo is a state licensed esthetician and has an extensive background when it comes to 

the art of beauty. She was educated in ingredients as well so to her an important factor is to be 

conscious of what she puts on clients faces. 

Tamiko was born to be an artist. She started her arts in tap dance at the age of two and then got 

into ceramics and airbrushing around nine. In high school she was one of fifteen students selected to be 

in an advanced college arts program for gifted art students. 

Teaching workshops in makeup and launching her own line of makeup in the near future. She 

built her own makeup school/studio and it is now open to teach others the art of beauty, be hired for your 

special events to do makeup, update your look, or treat your skincare needs. Her special area of concentration 

for skincare is Hyperpigmentation, Acne, Aging and Rosacea skin. 

Tamiko also has a love for body painting and has been assisting the world famous body painter 

Trina Merry for about seven months. Many of the body painting exhibits have gone viral all over the internet. 

Tamiko quotes-“An artist recognizes another artist, and for me it is always the most authentic part of 

human expression, is to be able to speak to people through your art and touch them somehow, without 

any words.” 

Q: When did you know a career in beauty was for you? 

A: I've always loved beautiful things but when I 

went to school for aesthetics and started winning 

awards for best in make up during our Halloween 

competition and I saw how art had such an amazing 

role in creating certain looks. I found more 

and more that my artistic creativity could be expressed 

through make up. I've been an artist since 

I could crawl just about, but makeup I've been 

doing professionally for almost five years now. I 

used to work on films when I was much younger. I 

was a production assistant or our department but 

was always intrigued with the makeup, especially 

the special-effects. I got started in the industry by 

picking up small make up jobs here and there and 

doing so many charity jobs for organizations that 

I believed in and through a lot of dedication and 

hard work I built my skill and my clientele. 


Q: What are your go-to makeup 

products in your makeup kit? 

A:Definitely my brushes and my 

Graftobian pallets. Anyone who 

knows me knows this I love that 

makeup line it's flawless. And of 

course my Hyaluronic acid which 

hydrates you like no other. 

Q: Any tips for aspiring makeup artist? 

A : Yes my tip would be is to not get 

frustrated. You have to put in your 

dues. You work a lot just to learn 

but if you are dedicated and truly 

have a passion for makeup, people 

will start to recognize that and 

start hiring you, but you do have 

to put in the time so that they can 

see your talent. Also to always remain 

teachable and to not believe 

everything that people tell you if 

they are hiring just anyone free to 

do makeup chances are that they 

are a new company or they are not 

very established. If they would be 

willing to pay, they would have 

the best outcome. Bad makeup 

could ruin a whole shoot. If you're 

a makeup artist and that is your 

career you need to be respected 

in that sense and be paid for your 

craft. After you've paid your dues 

though. 

Q: Who is your favorite local or international 

makeup artist? 

A:George Shminkey for special 

fx. Kandee Johnson, and Tatiana 

Dekythar for editorial and beauty 

Trina Merry for body art. 

Q: Where do you get your inspiration 

from? 

A:From so many things from art, 

from love, sadness, my mom and 

dad. From spirituality and from 

just looking at the person i will 

be applying makeup on. I see the 

beauty that sits inside of every 

person that sits in a chair and It's 

like I get in a zone when there in 

front of me and my brush just creates 

to accentuate what they already 

have sitting inside of them 

Q: How would you describe your signature 

look and what is it about your 

style that sets you apart from other 

makeup artist? 

A: I can do a mean contour 

on a face I think I have a flawless 

foundation but as far as a 

signature look I. I love being 

very creative and giving my 

client exactly what they want 

and I also do body painting 

with Trina Merry which I really 

love as well. 

Q: Where do you see yourself in 

5 years? 

A: I built my own make up 

school and will be launching 

it soon so in five years I see 

myself possibly having a very 

successful make up school 

and maybe even more than 

one school and definitely 

participating in IMATS perhaps 

with my own makeup 

line that's what my hopes are 

anyways. 

Tamiko Pro Makeup and Skincare 

Studios 1670 Newhall street 

Suite #110 Santa Clara CA 95050 

is the address of her studio for 

anyone interested in signing up 

for a workshop or private lesson.

Hot Ten Fashion Tech 

by Nataliia Karpenko and Jessica Williams 

Last time, we shared the history on the love affair, so to speak, between the quintessential 

geek called tech and the fierce style maven named fashion. Together they have created 

a new level of sophisticated, or ‘smart’ artistic expression. This entirely new way of smart 

expression is responsible for many new companies that are pushing the envelope. Here 

are ten hot new fashion tech companies that you want to keep your eye on. 

Portuguese and Spanish textiles. In the 

spirit of environmental responsibility, all 

products are hand-made using recycled 

materials. Each Saako piece is individual 

just like the person wearing it. Wear it in 

good health! 

Skully Helmets 

Lumo Body Tech 

Lumo Body Tech, 

Wearable Device and 

App 

Lumo Lift is a small, beautiful device worn 

on the chest to track daily activity and to 

help improve posture. It pairs with an iOS 

or desktop app to allow you to view your 

progress and gain understandings about 

personal behavior. Lift measures how 

many steps you take each day, how many 

calories you burn, and how much time 

you spend in strong, confident posture. If 

you choose, Lift can also provide discreet 

vibratory feedback when you slouch to 

gently remind you to sit tall and stand 

strong. 

Cream Style, 

Shopping App 

CREAM is a social shopping platform for 


women designed to provide style feed. It 

features some of the best fashion mavens 

out there. By offering features such as 

free shipping and free returns, there are 

no draw backs to ordering. Bloggers and 

designers can join the CREAM influencer 

or designer program and profit from their 

work that’s featured on the app. 

Exclusive Offer!!! 

Do you like to shop? CREAM is offering 

FashionXchangeMag readers 15% off on 

their first purchase for a limited time. Use 

the code: FXMAG15OFF. 

Saako Design 

SAAKO products are inspired by the vibrant, 

diverse and sensual style that is 

unique to Barcelona. The scarf-like necklaces 

are animated, earthy, vibrant and 

Mediterranean. They beg to be touched! 

Each is handmade by local women who 

are familiar with the proud traditions of 

Skully Helmets is pushing the barriers 

on normal motorcycle helmets. These 

amplified reality helmets use a built-in 

rear-view camera to provide a 180-degree 

view of what’s behind the rider. The 

view is projected on a heads-up display 

(HUD) in front of the rider to dramatically 

enhance what is going on around them. 

Founder and CEO, Marcus Wellers says 

that it is important to honor the motorcycle 

experience by enhancing the moment 

that the rider is in. 

Ladada 

Ladada is a personalized fashion service 

for women. Each month they fill customers’ 

boxes with the most recent fashions 

from up and coming designer brands. 

They scout out exact style and fit while 

also saving the consumer time and money. 

The advantage is, you only purchase

Startups of Fall ‘14 

what you keep! Plus, they have an online 

personal shopper for women who picks 

out items that they believe they will love. 

fashion discovery 

lab, for google glass 

Fashion Discovery Lab is a startup company 

with the mission of creating a space 

where everyone in the real world can 

view fashion through Google Glass and 

smart devices. The overall goal is to connect 

both the online and retail shopping 

experience. They hope to one day be the 

“ultimate go-to solution for the entire 

fashion ecosystem including businesses, 

fashion industry professionals, and consumers”. 

Deka Sounds 

dash hudson, 

shopping app 

Dash Hudson is a mobile, shoppable style 

magazine built for guys. Their mission 

is to get you stuff you know you’ll look 

good in and make it simple to get all of 

the things you need from one place. They 

aim to make twenty something men a little 

less clueless about style. Dash Hudson 

wanted to learn more about how to level 

up style, but be able to access it on the 

place where guys spend the most time - 

mobile phones. 

Deka Sounds provides a fresh new look for 

Bluetooth devices. The goal is to make it a 

stylish wearable accessory by giving the 

consumer the option to mix and match 

styles to create a personalized look. Part 

of the secret is allowing customers to use 

3D printing technology and creative fashion 

tools. 

stylematic: 

shopping app 

Stylematic is a pocket stylist that gives 

you daily fashion recommendations that 

are purchasable directly through the app. 

The pocket stylist becomes an expert personal 

stylist as it learns your style through 

things you put on your wish list as well 

as through pictures you snap of things 

you love (these can be things you see at 

the store, in a magazine, or even worn by 

people on the street). The app features 

an innovative technology that pulls the 

styles, shapes, and colors of the things 

you like to find similar items that it will 

then recommend to you on a daily basis. 

Upload items into your digital wardrobe 

and ask your friends style questions to improve 

your daily recs! The app leverages 

the feedback from your friends and your 

social behavior to give you more targeted 

recommendations as well. 

Style Book, App 

Stylebook is designed to help you look 

effortlessly chic every day. They want you 

to get the most out of what you already 

have in your closet and to choose new 

pieces that will mix well into your wardrobe 

as a whole. Mixing and matching 

what you own, comparing new purchases 

to what you have in your closet, planning 

the outfits you'll wear on vacation, and 

saving all your favorite style inspirations 

in one place will all help you develop your 

personal style. 


altaf 

maaneshia 

From ny to LA Passion Hits 

the runway 

by Ivanna Woods | Photos by Ken Alcazar 

What makes a look dramatically 

memorable on the runway? It begins 

with passion from the designer in the 

studio where their creative artwork is 

born. 


Internationally renowned designer Altaf Maaneshia has showcased 

his collections in fashion weeks all across the globe from 

New York, Los Angeles, to Dubai Fashion Week. He recently 

made a pivotal career leap when showcasing his Fall / Winter 

2015 Collection to a packed house alongside Betsey Johnson at 

Style Fashion Week in Spring at L.A. Live. Buyers, editors, bloggers 

and industry insiders praised his latest collection, set to hit stores 

Spring 2015, as well as on his e-commerce website and online retailers. 

This highly anticipated show not only took Altaf’s career to 

another level, but his intricately detailed collection opened the 

show and effortlessly captivated the runway with brilliant colors, 

geometric angles, and streamlined silhouettes. Inspired by Dolce 

and Gabbana and the late Alexander McQueen, Maaneshia’s collection 

juxtaposes couture with contemporary fashion, easily 

transitioning from day to night, allthewhile remaining highly affordable. 

A deeply passionate and charismatic man, Maaneshia puts his 

creative genius to work when designing each piece of his edgy 

collection. His qualifications and international experiences place 

him in a category well above his peers. Becoming a designer has 

been his dream since he was a teenager and has worked in the 

industry for nearly ten years. The sort of woman that is his muse is 

chic and fashion forward. His garden inspired, fresh and contemporary 

Spring / Summer 2015 Collection entitled ‘Mystique Garden’. 

This line is based on fresh colors, abstract prints and structured 

lines primarily. Maaneshia sees his garments as ideal for the 

likes of women such as Sarah Jessica Parker and Angelina Jolie. He 

designs for the modern and independent woman who needs to 

take her outfits from daytime casual to alluring evening wear with 

ease and sophistication. 


The notable designer has a lot of knowledge to bestow upon fellow industry 

folks or for those looking to get their jumpstart in this dynamic 

and challenging field that is the fashion industry. “There are two kinds 

of design companies. Market driven and product driven. My company 

is 50-60% market driven because I like to know what people need and 

what they like and 40-50% product driven because I also like to experiment 

and bring new things from the market. No matter what I do, I always 

keep current trends in mind,” Maaneshia states. According to him, 

market driven are those that focus on the market, refresh their products 

according to the trend, market and push them to stores. Product driven 

is about focusing on product without focusing too much on the market, 

and they create whatever they feel is the best for the upcoming season. 

His advice for emerging designers working on becoming successful in 

this tough industry? “I say focus on the three E’s, education, experience 

and exposure. These three E’s will train you for the market,” he says. “I 

will also say that never be afraid to take a risk. Ups and downs happen in 

business because there is only one consistent in life and that is inconsistency 

(change). If you are ready, simply go for it! Always be humble, love 

what you do and focus on that and not on unnecessary things.” 

Maaneshia is in the midst of multiple projects such as launching an online 

store and placing his collections in brick and mortar stores worldwide. 

In addition, he has completed numerous prominent fashion projects 

for Louis Vuitton in Paris, Kai Milla, Hale Bob, Nordstrom, Target and 

Alexander McQueen. His goals for the future are to work with and make 

connections with buyers and multi-brand shops worldwide. He showed 

his SS15 Collection in New York in September and at L.A. Live in mid-October. 

Readers can find more about Altaf Maaneshia at www.AltafMaaneshia. 

com and on Facebook, Twitter and Instagram at Altaf Maaneshia. 



Shekhar 

rahate 

Introduces Exotic Fabrics 

& Intricate Details 

by Ivanna Woods | Photos by Derrick Rodgers 

What sets haute couture American-Indian designer 

Shekhar Rahate apart from the rest are the 

ornate colors, exotic fabrics and intricate details he 

incorporates into every one of his unique creations. 


T 

he Rahate Collection encompasses 

the timeless elegance and impresaria 

of high-fashion regalia by 

blending a melange of hard to covet 

fabrics. From form fitting to free 

flowing to multi-patterned designs, is attention 

to detail and creativity know no 

bounds. He is a passionate designer that 

is both culturally inspired and inspiring. 

He is an iconic force to be reckoned with 

having over fifteen years of experience 

in the fashion industry. His red carpet 

worthy, posh evening gowns are made 

in a variety of splendid fabrics and styles 

which have garnered him many accolades 

as a highly accomplished designer 

in his own right. 

Rahate is an incredibly viable resource for 

emerging as well as established fashion 

industry talent to learn from. He is the 

only designer that has been invited by 

the United Nations to present his collection 

at the UN Headquarters in New York. 

Over fifty of his richly hued, ornate gowns 

graced the red carpet at the Oscars this 

past March. His couture gowns have also 

been spotted at several high profile occasions 

in Beverly Hills, West Hollywood, 

and Hollywood benefits for Children’s 

Uniting Nations, the Emmy’s, Cannes Film 

Festival, the Elton John AIDS Foundation, 

Fame & Philanthropy, French Tuesdays, 

Vanity Fair celebrations, and Salute to the 

Stars Night of 100 Stars galas. 

The famed Courtier has gallivanted all 

across the fashion globe, showcasing on 

runways worldwide. From Los Angeles 

to San Francisco, New York to Germany, 

Switzerland India and France his work always 

makes a statement. Aside from the 

many red carpets his gowns have graced, 

his accolades span across the board, 

which include: 

- Fashion Courtier of the Year Award 

- Los Angeles County Sheriff’s Indo-American 

Advisory Council, April 

2012. 

- Versace Award for Global Excellence 

in Fashion - Global Independence Day 

Gala, US Asia Business Forum. 

- Mahatma Gandhi Pravasi Medal for 

outstanding services and achievements 

in regard to the role of global 

Indians in the International arena - NRI 

Welfare Society of India in London, 

2012 / 2013. 

- Maharashtracha Kohinoor - Award 

by Kohinoor Group at the MATA - SAN- 

MAN event in Mumbai, India 2014. 

Born and raised in Mumbai, India, Shekhar 

Rahate studied Fashion Design at the 

BEAMS School of Fashion in Dubai as well 

as Fashion Photography. During that time, 

he became fascinated with exotic fabrics, 

intricate details, ornate colors and overall 

fashion designing as his chosen career. 

One of his many goals is to accentuate a 

woman’s silhouette, allowing her to move 


with comfort and grace. “My designs encompass the beauty 

and elegance of high-fashion frock by combining a variety of 

styles and fabrics. I like my designs to be unique yet different, 

comfortable and wearable,” Rahate says. “Exotic fabric excites 

me, and I visualize having my dresses worn by artists like Beyonce, 

Taylor Swift, J Lo, Angelina Jolie, Scarlett Johansson, Lupita 

Nyong’o.” All women with extravagant taste and cultural 

reach! 

Shekhar’s current mindset is focused on his upcoming line, as 

he is currently in the process of opening his franchise store in 

various cities. He is also currently working on his Spring / Summer 

2015 Collection now, where he used more crystal work 

than in collections of the past. 

When asked about what advice Shekhar has for emerging designers, 

Rahate states “The haute couture industry is booming 

in the US now, even though it’s a European dominated industry. 

Emerging designers should work extremely hard to achieve 

their goals, as it is a very challenging profession”, he says. 

Rahate is certainly no stranger to hard work, as he recently received 

his Ph. D. in Sociology with a concentration in Film, Television 

and Video. In addition to all of these amazing accolades, 

Mr. Rahate has also contributed to the political arena as well. 

He is the only designer in history to have ever shown at the 

prestigious United Nations General Assembly Hall where 450 

delegates from 192 nations previewed his work. He also designed 

Hollywood Haute Couture dresses for the 2013 Inauguration 

of United States President Barack Obama. His undeniably 

stunning, one of a kind dresses have also been worn by countless 

venerable figures such as Madame Chair M.C. Townsend, 

Maria Amor, Bambou Ada (Adrienne Diagne), Actress Vanessa 

Williams, Michelle Romano, as well as ‘Miss Asia Pacific’, ‘Miss 

World’, and ‘Miss Universe’.

ACADEMY 

OF ART 

UNIVERSITY 

RETURNS TO 

MBFW S/S15 

Spring 2015 Mercedes-Benz Fashion Week at Lincoln Center

Every designer dreams of showing their collection at Mercedes-Benz 

Fashion Week, and on Saturday, September 6th that dream 

was realized for 12 designers from the School of Fashion at Academy of 

Art University. Since 2005, the School of Fashion has premiered the collections 

of students and recent graduates during New York Fashion Week. 

For the Spring 2015 season, 12 designers presented six collections; in total, 

five individual womenswear collections and one collaborative menswear 

collection were presented. 

“We are committed to helping our students launch their careers, 

and as a part of that commitment we are 

thrilled to give students the opportunity to present their work to industry 

professionals,” said Dr. Elisa 

Stephens, President of Academy of Art University. “It is an incredible opportunity 

for each designer to debut 

their collection during Mercedes-Benz Fashion Week.” 

“This group of designers have gone back to the essence of what 

the fashion designer should do, focusing on 

proportion and silhouette development as opposed to decoration,” said 

Simon Ungless, Executive Director of the School of Fashion. “I see them as 

a collaborative Le Corbusier moving towards a new fashion sense of the 

architecture of clothes. I see what they are producing as a shift in fashion 

that will not doubt become an influence on trend in future seasons.” 

In addition, Academy of Art University unveiled the seventh edition 

of 180 Magazine in conjunction with the 

Spring 2015 Mercedes-Benz Fashion Week show. 

In advance of the fashion show, for the first time Academy of Art 

University hosted a fashion symposium. 

Entitled 180 Degrees of Style, the symposium was held on September 6th 

at 3:00 PM at The New York 

Public Library for the Performing Arts. Keanan Duffty, Senior Director of 

Fashion Merchandising, 

was joined 

by internationally renowned fashion photographer Nigel Barker for a discussion 

that touched on their– 

experiences in the fashion industry, building a brand, and key takeaways 

for success in the world of fashion.

MBFW s/s15 

Academy of Art University Menswear Collaboration Collection 

by Alexa Palacios | Photo by Robert Silver 

The Academy of Art University’s student shows at Mercedes Benz Fashion Week bring 

continuous innovation every year and are a peek into the depth of talent in the coming, new 

age of fashion design and style. 

The Spring/Summer 2015 show held at Lincoln 

Center rang ever-true to this notion with each collection 

shown, including the seven designer collaborative menswear 

collection featuring MFA student designers, Asiyat 

Tsalikova, Max Lu, Liz Li, Jihyun Kim, Jingci Wang, Yin Yang 

and Yaqiong Zhou. 

The nine look collection played into a number of 

present day fashion trends, fusing them together to create 

a vision of art and distinctive style, rather than a mere trend 

look. The collection also showed an unexpected cohesion, 

despite seven differing perspectives having a hand in its 

creation. 

Print, pattern and texture mixing were the focal 

points of the collection as well as asymmetric cuts and 

patchwork, giving rather traditional silhouettes an unexpected 

elevation and revamp. Pastel color tones, an also 

usually expected go-to for Spring/Summer, were used in 

the collections, highlighted with pops of warmer, primary 

bright tones. 

The designers, “aimed to instill in men everywhere a 

sense of playfulness and friskiness for their wardrobes,” as stated 

in an interview with Dorren Du for the Academy of Art University’s 

fashion blog, Fashion School Daily. The collection also gave 

a nod to the effervescent androgynous movement happening in 

fashion with ditsy floral prints in the patchwork that has a rather 

feminine air, but paired with the structural silhouettes gave the 

sense of masculinity. It was noted by the designers that “imagination 

travelling” inspired the collaboration, taking the audience 

on a ride into new dimensions and highlighting new points of 

interest in menswear. 

The menswear designer collaboration, amongst the other 

five collections shown gave a bold view into the current state 

of fashion; it is a fusion of inspiration and styles, unapologetic, 

imaginative, all while still mostly maintaining daily functionality. 

Our generation is in a strong state of collaboration, as shown by 

the Academy of Art University menswear designers, breeding the 

definitive styles and fashion moments of our time. 


AAU Student 

Szu Chi Huang’s 

Collection 

Shows in 

NYFW 2014 

by Bria Anderson | Photo by Robert Silver 

Szu Chi Huang has already accomplished 

a B.A. in Costume 

Design. When involved in costume 

design, Szu likes meeting 

with the other designers and director, 

and debating about the 

main point in the script for the 

play. Szu later decided to attend 

the Academy of Art University 

when she discovered that once 

a graduate, your collection has a 

chance to be shown in New York 

Fashion Week. New York Fashion 

Week was a great learning experience 

for Szu. As she watched 

her collection walk the runway 

she thought to herself, “If I have 

the chance, I can do better than 

this.” When creating her collection 

for New York fashion week, 

she loved the fittings and finally 

seeing her garments on the 

models to then make edits to the 

pieces. The whole leather dress 

in her last look with the flowing 

silk fabric was her favorite piece 

in her collection for NYFW. Her 

collection translated her inspiration 

from traditional Japanese 

samurai armor into modern fashion. 

She used innovative construction 

techniques to achieve 

the three-dimensional feeling of 

armor. 

Szu would love for her designs 

to be sold in individual boutique 

shops or designer racks of her 

choice in a department store. 

Barneys New York and Neiman 

Marcus are two stores that have 

window displays that Szu admires 

and would one day love for her 

merchandise to be featured in. 

Currently in the world of fashion, 

“new technique used on fabric 

(3D printing) and fabric clash,” are 

catching Szu’s attention. When 

thinking of the world of fashion 

as a whole, Szu loves most that 

every season in fashion has an 

entirely new story to tell through 

clothing. 

Szu is originally from Taiwan. She 

expressed, “I can not live without 

Taiwanese food and my family 

and friends.” She chats with her 

family and friends on her mobile 

apps very often. She also shared 

that, “Even though San Francisco 

is far away from Taiwan, I still am 

very caring about some big issues 

in Taiwan.” Szu Chi Huang’s future 

plans consist of being a designer 

assistant, getting new inspiration, 

and finding new material and 

techniques. She shared, “ I will try 

to work with different designers 

and companies in the future and 

keep learning.“ For now, Szu will 

be concentrating on her intern in 

Yigal Azrouel in October. 


Success At 

MBFW For 

Designer 

Mia Jianxia Ji 


Personally, Mia loves and cherishes the teas of Shangaro. 

Those in Shangaro, or who are from the area, drink tea during just 

about any given moment. Mia loves hanging out with her family 

and socializing with her peers. Overall, the cultural aspect of Shangaro 

that she loves the most is drinking a cup of tea and relaxing. 

The pace of Mercedes Benz Fashion Week didn’t allow for must relaxation during 

New York Fashion Week. Mia’s first thought when seeing her collection open the Academy 

of Art University fashion show was that the models were delivering the best fitting 

in the clothing that she had ever seen. She was very pleased with the results and was 

quite excited to experience such a great feeling. While creating her collection for NYFW, 

she loved sketching, which is her strongest asset. She shared, “It is in my biggest interest 

to collect inspiration from everyday lifestyle to researching through inventories of boutiques. 

I seek details in a picture as reference. It still fascinates me to think about the design 

process from starting with a design and watching it develop to being very different 

from what was originally envisioned.” The name of her collection, “SILHOUKNIT” comes 

from silhouette and knit. She took the silhouette of an animal as her inspiration to build 

the different shapes with the knitting technology. Her favorite piece was the handknit 

sweater. Her passion and appreciation grew with the custom handknit piece during the 

prolonged process. 

The fact that the Academy of Art University is the only university that can participate 

in NYFW provoked her decision to study at AAU. She shared that the staff and faculty 

at AAU are well known industry experts whom she can learn from. Mia said, “Wearing 

the first knitwear I have developed and displaying it to my parents was the most memorable 

moment I had from the Knitwear design class.” Mia Jianxia Ji was also a winner of 

the International Textile and Apparel Association and Paris American Academy, where 

she had to design a set of textile print dresses that was then shipped to Paris for the competition. 

Mia has had so much passion and respect for the world of fashion from a young 

age. Currently Paris Fashion Week has her attention. She had a lot of fun reviewing New 

York, Milan, and London fashion week, which has made her anxious to see the showcase 

of Paris Fashion Week. It is Mia’s goal to establish a studio and be credited as one of the 

top knitwear designers in China. As far as future projects for Mia Jianxia Ji, we should 

definitely look out for her entry of new pieces to showcase in the International Youth 

Design Exhibition in China that she is currently preparing. 


AAU MBFW 

Fashion Show 

with 

Madison Detro 


“It was a bit surreal, took a couple seconds to realize what was 

actually happening. It was really exciting. But unfortunately all I 

could focus on were the flaws in how my garments were fitting.” 

This was Madison Detro’s first thought as she saw her collection 

walk the runway in NYFW! Madison had a brief experience in leather 

last year that she enjoyed and wanted to pursue further. As her collection developed, 

she decided to use leather/suede exclusively as she felt it best represented the quality and 

minimalist textures that she wanted to convey. When creating her collection for NYFW, 

her favorite part was the early stages of the samples and seeing how she could translate 

the 2D into 3D. She shared, “ There was certainly a learning curve but it was an exciting 

part of designing and gaining confidence in my abilities.” Out of Madison Detro’s entire 

collection, she surprisingly loved all the looks equally. She expressed that, “It was something 

I found interesting as I was designing and developing, that I never felt like one piece 

stood out more than the others. They all have their own identities and details.” 

Madison Detro resides and absolutely loves living in San Francisco, California, 

which she will continue to call home for a while. The experience of presenting at fashion 

week and having a context to really push herself to create a first collection provoked her 

decision to study at the Academy of Art University. She loves the potential to be creative 

and make the world of fashion her own. When it comes to the world of fashion she says, 

“It creates a sense of belonging and identity.” Within the world of fashion, Madison shares 

a love for architecture and fashion design. She says, “There is a lot of overlap in what I love 

about each of these fields. They both require critical thinking about spatial relationships 

and composition. I love to think creatively about design solutions in both, but for me, the 

ability to have a physical immediate result in fashion is what trumps architecture.” 

Currently in the world of fashion she is excited about the idea of a menswear revolution! 

She expresses that there are a lot of new ideas floating around for men and that 

it’s been a while since ground has been made for modernizing menswear. The possibility 

of new leaps forward, is exciting her. As far as future plans for Madison Detro, she is starting 

her own brand with her sister. She would love to see success in having her own stores 

and creating her own window displays in collaboration with friends who are also artists 

and designers. We should all look out for Madison Detro’s next collection. The brand 

name is Moseley and Madison and her sister are aiming for production next year! 


Mister Triple X Control Sector Gregorio Sanchez Shrekahnth 

Art hearts 

Photos by 

Anthony Morrison, 

Ken Alcazar & 

Jeffrey Clark Grossman 

Fashion For A Cause 

ART HEARTS FASHION presentations feature collections from the worlds 

freshest and artistically inspired designers in support of a great cause. 

by Erik Rosete | Show produced by ParkerWhitaker Productions 

O 

ver one thousand fashionistas and celebrities attend 

closing show of Mercedes-Benz Fashion Week NYC 

to support AIDS awareness and artistically inspired 

designers. 

On Thursday September 11th 2014 Mercedes-Benz 

Fashion Week ended on a high note with the Art Hearts Fashion 

show at Lincoln Center. One of the largest and most popular 

events of fashion week, this season’s Art Hearts Fashion 

fell on the 13th anniversary of September 11th. Appropriately 

enough the openingin presentation by Erik Rosete’s Mister 

Triple X Street-wear line started with the star spangled banner 

leading into an exciting and edgy show featuring a special 

tribute to 9/11 with war veteran and model Alex Minsky 

walking down the runway. Other celebrities walking for Mister 

Triple X included Dancing with the Stars Anna Demidova and 

fitness models Travis Tardiff and Brock Yurich. Mister Triple X 

truly did roll the dice in his appropriately entitled collection 

“Pair-A-Dice” and his gamble paid off. Bringing the first amputee 

to the Mercedes-Benz Fashion Week runway not only 

showed his strong 

spirit and support of 

the disabled but also 

a strong support of 

our troops and war 

veterans on this special 

day. 

Control 

Sector followed 

opening with Albino 

model Shawn D. 

Ross and the evening 

continued in 

true spirit with lots 

of heart proving that beauty can take lots of shapes and forms. 

The crowd enjoyed the evening as could be seen by all the 

cheers and applause throughout the presentations. Following 

was a sleek and sophisticated collection by Hallie Sara, and 

a great mix of ethnic flair from designers Gregorio Sanchez, 


Hallie Sara Altaf Maaneshia MTCostello Furne Amato 

Shrekahnth, and Altaf Maaneshia. 

MTCostello proved to be a show-stopper with 

glitter-monsters and cameos from ANTM Winner Jaslene 

Gonzales and a cameo by Sha’s of Sunset’s Lilly Ghalichi. 

The finale of the night was a fabulous presentation from 

designer Furne Amato who’s dressed every celebrity including 

Jennifer Lopez, Heidi Klum, and Nicki Minaj to 

name a few. 

This season’s Art Hearts Fashion NYC Edition was a 

true success and we are very excited for Art Hearts Fashion 

Los Angeles which will take place as the premier launch 

event for Fashion Week LA, bringing together an eclectic 

mix of top designers and artists over the course of 3 days 

of fashion and fun. October 12th to the 14th will prove to 

be a true treat for fashion fans on the west coast, as Art 

Hearts Fashion has now grown to be the most popular Art 

Fashion Platform in the country. The beautiful new venue 

Taglyan Complex Hollywood and W Hotel Hollywood will 

become the future home of Art Hearts Fashion LA, and are 

sure to be packed with celebrity and fashion fans alike. 

www.ArtHeartsFashion.com for information and updates. 

Don't Forget to TXT "FIGHTAIDS" to 41444 to support 

AHF's work in fighting AIDS in 34 Countries 

Videos of our shows can be found on MBFashionWeek.com 

Designer Altaf Maaneshia backstage 

Backstage 

Models backstage before the show 


Project Ethos 

LA based Event Makes its Mark With an Array of Runway Style, Live 

Performance and Art 

Project Ethos, powered by French Tuesdays welcomed over 

500 guests at the New York Fashion Week debut Tuesday 

night, September 9th, 2014 at Marquee New York. Sponsors 

included Canard Duchêne, Avita Premium Artesian 

Water and Java Monster. Television personality Sharon Carpenter 

hosted the evening, which celebrated rising talents in fashion, music 

and art from New York and across the U.S. 

An industry meet and greet at 7pm hosted by Gardein 

featured an array of vegan, plant-based appetizers. 

The 8:30pm fashion show opened with New York natives 

SACHIKA presented by Avita Premium Artesian Water and their 

new collection “Enchanted” followed by Liberty Garden whose 

mission of “buy one piece, save one life” supports Doctors without 

Borders and brings Malaria treatments to those in need. Italian 

brand M.Bottiglieri brought structured and sophisticated pieces to 

the runway followed by season 11 Project Runway alum Richard Hallmarq 

featuring his signature, all black collection. 

Phoenix Entertainment presented a surprise aerialist performance 

between the fashion show sets that stunned the audience. 

The 9:30pm fashion show had Los Angeles based, The Ashley Michaelsen 

Collection “Toxic Romance” followed by loungewear and 

underwear line, Wood Underwear. Aleena Khan made her NYFW 

premiere with jewel tones and hand embroidering before season 7 

Project Runway alum Jesus & Antonio Estrada closed with a couture 

show. 

Hair styling was provided by Tomoko Shima Hair Salon and 

Eiji Morita Kiyora Salon and make up artistry provided by Yuriko Saijo 

for Eiji Kiyora Salon. A musical performance will take place at 9pm. 

The Ashley Michaelsen Collection 

Jesus & Antonio Estrada 


ings its Signature Edge 

to New York Fashion Week 

PHOTOS BY 

Daniel Serrette 

Past music performances at Project Ethos include 

Grammy Award winning Bruno Mars, 

Colbie Caillat, and One Republic before they 

rose to stardom. 

DJ Alex Ortega kicked off the after 

party along with live art by Tripp Derrick 

Barnes of Pop Neoism and Royce Bannon and 

a digital art display by Joshua Kogan Photography. 

Vendors included Shop Ethos, Jimmie 

Joy Jewels and a charging station by Speck 

featuring Candywirez. 

Notable attendees included Smush 

Parker of the LA Lakers, R&B group Allure, Joe 

Simpson, buyers from Nordstrom, Bergdorf 

Goodman and more. 

Phoenix Entertainment 

Aleena Khan 


NYC 

FASHION 

weekend 

Images by Robert Silver 


Ferret Campos 

Ferret Campos 

VC Couture 

Sunday, Sept. 7th Designer Line Up 

Valencia 

Member’s Club 

iCu the Network and EMBRACE Fashion Magazine teamed together to 

produce a fashion packed weekend, at Golf & Body NYC during New York 

Fashion Week, on September 5-7, 2014. 

NYC Fashion Weekend, presented by Yonkers KIA, consisted of a Friday Night launch of EMBRACE Fashion Magazine 

paired with a networking event for fashion bloggers, creative artists and industry insiders, at The Humphrey at 

Eventi, NYC. Daily showcases, flaunting the Spring Summer 2015 Runway Collections, occurred Saturday and Sunday 

at Noon, 3pm, 5pm, and 8pm. The designers for the weekend are Chevalier Homme, Monamour, Careess of Creation, 

House of Chapple, Ferret Campos, Marquette Collection, Very Conceited, Valencia and Member's Club. 

The mission of NYC Fashion Weekend is to produce the future of fashion by showcasing a diverse blend of models; 

combining elements of art, technology and beauty. NY Fashion Weekend was attended by a bevy of celebrities, reality 

show contestants, professional athletes, and surprise hosts. 




Evgenia Luzhina-Salazar last walk on runway 

Lourdes Atencio 

Atelier Sorelle Iuliucci 

Haute Couture 

5678 Production Dancers 


Couture 

Fashion 

Week NY 

Images by Robert Silver 

Johnny Lu, Caroline Fu & Debroah 

LaPearl 

Couture Fashion Week, founded in 

2005 by producer and entrepreneur 

Andres Aquino, presentes a series of 

couture fashion and luxury shows 

multiple times each year in New 

York City and other selected cities. 

The venue for Couture Fashion Week 

New York this season was at Crowne 

Plaza, Times Square Manhattan. 

Couture Fashion Week is New York’s 

Number One glamour and luxury 

branding platform founded in 2005 

by Producer and entrepreneur Andres 

Aquino. CFW presents a series 

of couture fashion and luxury shows 

multiple times each year in New 

York City and other selected cities. 

Verinica Iovan 

Runway images are of our visit 

during the opening day - Friday, 

September 5th, 2014. 

Featuring designers: 

- Helen Oro 

- Lourdes Atencio 

- Sky Spirit Colletions by Donita 

Strawberry 

- Atelier Sorelle Iuliucci 

- Johnny Lu, Caroline Fu & Deborah 

LaPearl 

- Evgenia Luzhina-Salazar 

To find our more about Couture 

Fashion Week and any of there upcoming 

events go to www.couturefashionweek.com 

Evgenia Luzhina-Salazar 

Sky Spirit Collections by 

Danita Strawberry 


y Ivanna Woods | Photos by Robert Silver & Michael Moore 

Fashion Xchange Magazine was a proud sponsor for Fashion 

Community Week, an event intended to unite the fashion 

community together while giving back and making a difference 

in the community we live in. Founded and executively 

produced by the effervescent Shirin Hashem, FCW consisted 

of three days of fashion structured to provide a powerful 

marketing platform for both participants and collaborators. 

Hosted by the lovely and personable Michelle Grey, day one 

featured fashion created from renewable materials at ‘Glam 

in Green’ which went off without a hitch at the ZK & Eden 

Fine Art Gallery in San Francisco on September 11th. The 

second evening was ‘Couture for a Cause’ held at the Starlight 

Hotel September 13th at the glorious Sir Francis Drake

Hotel showcasing extravagant international and couture 

designers, an afterparty with a New York dj, desserts and 

an industry meet and greet to culminate the evening. 

‘Ready to Wear by the Bay’ showcased sustainable international, 

couture and Bay Area designers at Supperclub 

in San Francisco. A percentage of the proceeds benefitted 

three local causes, San Francisco AIDS Foundation, 

Zahara Charity, and Women Enough. For more information 

about the designers that presented their lines at this 

event, please visit http://www.fcwsf.com/designers.html

Prima Jiva 

Jamie Chua 

Natalie Sconce Minori Liliana Chavez Ana Cecilia Ortega 


Shamini Dhana Alyssa Gibson Kathy Vang

Tracy Moreland 

San Francisco Sustainable 

Fashion Week International 

Green Glam Fashion Show Premier! 

Amaka Ofoegbu 

Tuan Tran 

Saturday, September 17th was a 

day for celebration. 

The City of San Francisco Board of Supervisors 

presented a Certificate of Honor 

acknowledging the efforts of the SFSFWI 

producersfor promoting the Sustainable 

Fashion Industry and Toxic-Free Fashion 

for the health of future generations and 

the preservation of the planet. 

Alongside the award was a fashion show 

that displayed some of today’s most inovative 

socially consicous designers. 

Featured Designers 

1) Prima Jiva 

2) Jamie Chua 

3) Natalie Sconce Minori 

4) Liliana Chavez 

5) Ana Cecilia Ortega 

6) Shamini Dhana 

7) Alyssa Gibson 

8) Kathy Vang 

9) Tracy Moreland 

10) Amaka Ofoegbu 

11) Colleen Quen 

12) Tuan Tran 

Colleen Quen 

Tuan Tran 

Photos by Robert Silver 


ccuoco 

s/s 2015 collection 

at London Fashion Week 

THE STREET BEGAN TO GROW DIM - THE DRAMA OF THE PALE, 

CLASSIC ARCHITECTURE IN STARK RELIEF AGAINST THE SLATE SKY. 

SUDDENLY, OUT OF THE MISTY LONDON FOG RODE THE WOMEN OF 

CCUOCO, ASTRIDE RUMBLING CHOPPERS WITH THE LONDON CHAP- 

TER OF THE HELLS ANGELS. 

BY CAITY SHREVE // PHOTOGRAPHY: CHRISTOPHER DADEY 


Bay Area based Candice Cuoco, founder of CCUOCO, 

headed to London for Fashion Scout’s Fashion Week, but stayed 

true to her aesthetic and background by paying tribute to her 

rock n’ roll, biker-influenced roots. 

After their dramatic entrance to the show, rose-gold 

metallic harnesses in place, the designer and her muse stalked 

into the building ready to conquer the runway. 

A flurry of activity greeted them inside Freemasons Hall 

– Models standing & sitting while talented hair and make-up 

artists whipped up smoky, dramatic eyes and bold, slicked-back 

hairstyles, and helpers rushing around backstage. With an air of 

calm and determination the designer plunged into the fray to 

style the looks, dress the models, and deal with the minutia of 

final preparations for the show. 

The designer hopes that this new collection will act as 

a dynamic and compelling visual reminder to women: “Be the 

ruler of your own reality, be the mistress of your own heart.” She 

wants you to feel powerful and in control of your destiny when 

you wear these pieces. 

In what seemed like just a few moments, the runway 

show began - With bold, dramatic swimwear leading the charge. 

Black leather bikinis with cut-outs and silver fringe gave way to 

sleek pencil skirts in leather and sheer mesh. The oh-so-flattering 

skirts were paired with eye-catching studded crop tops, peplums 

with plunging necklines, and zippered leather corsets. 

The chic-but-edgy pencil skirts were followed by enviably 

polished cocktail frocks wrought a multitude of metallic 

leathers. Oversized silver CCUOCO belt buckles tied with midnight 

hued ribbons cinched the waists of the lustrous dresses 

and pulled the looks together perfectly. 

After a sea of black and metallic leather poured down 

the runway, the final looks were an ideally timed breath of fresh 

air. Second from the end came a liquid, flowing white maxi 

skirt worn with studded platform boots, and a belted peplum, 

topped with an icy, Winter Queen crown from Spoiled Cherry. 

The finale was worn by the face of CCUOCO, Kerstyn Inouye, 

and consisted of a high-waisted white leather maxi skirt, 

crop top, and sleek harness paired with a spiked, black rose 

Spoiled Cherry headpiece that perfectly complimented her luminescent 

skin, raven hair, and glossy, dark crimson lips. 

After a lap around the runway, Miss Inouye was joined 

by the designer herself. All eyes followed her, a vision clad in 

sleek black pants, a cherry red halter top, and sassy over-theknee 

boots. The packed house laughed and applauded as the 

two cheekily stopped to shoot an impromptu selfie at the end of 

the runway. 

Never one to bow to social constructs imposed by other, 

the designer intends the final look, the CCUOCO modern 

bride, to act as: “A commentary on society and their boundaries 

on women, love, and marriage.” 

That line truly embodies the collection - The CCUOCO 

woman is bold, she is unafraid, and she is, above all else, wholly 

herself in the face of anything life throws at her. 




JOSE HENDO 

First Solo 

Showcase at 

London FW 

José Hendo’s first solo showcase at London Fashion Week put ethical 

fashion in the spotlight. It took place on September 13th 2014 from 7pm-8pm 

at The Grand Connaught Rooms, 61-65 Great Queen Street, WC2B 5DA. 

Sponsored by Univeral (albums by artist)/ Onita Boone, Salabed, 

Hendo International, TianDe, vegan shoe company Bourgeois Boheme and 

M-Press Printers the panel brought together sustainable companies and influencers 

that the label has collaborated and worked within the sustainable 

context José Hendo operates the culminating in the catwalk. 

Tamsin Lejeune CEO of the Ethical Fashion Forum, Sandy Lunn business 

manager from the Sue Ryder charity, journalist and activist Winnie Sseruma 

who founded the BAGCI charity, author Jacqueline Shaw founder of Africa 

Fashion Guide, Edyta Wojcik, at health and wellness company Tiande and ethical 

designer José Hendo. 

Stressing the power each agent from manufacturers, producers, supply 

chain to end-consumer in aspects of ethical and sustainable approaches 

it was as Theo Ombala TV fashion expert (UK STYLE /UK GMTV/Lorraine Kelly 

Morning breakfast TV Show) said a taster to a much needed deeper discussion 

to be continued. José Hendo's much anticipated "Spontaneous S/S R3" collection 

encompasses mens- and womenswear and is created from fabrics such as 

silks, silk chiffon, linen and bark-cloth. The designer is known as an expert on 

bark-cloth and has began her R3 campaign in February, a movement aimed at 

businesses across all industries but focusing on the end consumers. 

Guest commented: "It was a joy to see garments with such an excellent 

finish. It was also nice to see something for women of every age.” 

Amongst the guest were celebrity America singer Onita Boone who 

provided her latest album for the goodybags, princess trust celebrity ambassador 

and stylist Lewis Duncan Weedon., singer presenter Eve-Yasmin. 

BY MELANIE JONES 

PHOTOS CHKOREV PHOTOGRAPHY 



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FALL 2014 · NO 8

Behind The Label: Issue No.8

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