10.11.2014 Views

A guide to the graphic design of medication packaging

A guide to the graphic design of medication packaging

A guide to the graphic design of medication packaging

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Contents<br />

Foreword 4<br />

Introduction 6<br />

Stakeholder review panel 8<br />

1 User testing 10<br />

2 Packaging <strong>design</strong> checklist 13<br />

3 Design recommendations 17<br />

for secondary <strong>packaging</strong><br />

Dispensing label 18<br />

Faces <strong>of</strong> <strong>the</strong> <strong>packaging</strong> 22<br />

Hierarchies <strong>of</strong> information 26<br />

Name <strong>of</strong> medicine 30<br />

Strength <strong>of</strong> medicine 32<br />

Typography 36<br />

4 Using colour 54<br />

5 Design recommendations 61<br />

for primary <strong>packaging</strong><br />

Fur<strong>the</strong>r reading 73

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