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LOCAL GOVERNMENT

PATHWAYS TO SUSTAINABLE TOURISM

WORKSHOP PROGRAM

Stewart Moore - EC3 Global


Pathways Presentation

1. About the Sustainable Tourism Cooperative

Research Centre (STCRC)

2. Planning for Sustainable Tourism?

3. Role of LGAs and the challenges

4. The Pathways Program - What’s in it for LGAs?

5. Pilot program

6. Distribution strategy and the LGAQ partnership

7. Conclusion


About the Sustainable Tourism CRC?

• The STCRC was established in July 2003 under the Commonwealth

Government’s CRC program and is an extension of the previous

Tourism CRC which operated from 1997 to 2003

• The STCRC has grown to be the largest, dedicated tourism research

organisation in the world

• $187 million invested in tourism research programs,

commercialisation and education since 1997

• EC3 Global is the diffusion arm of the STCRC


About the STCRC


Delivery model…..

About the STCRC


Planning for Sustainable Tourism Future

‘Sustainability is not simply about

changing the light bulbs - it is a mindset,

an ethic, which permeates all aspects of

thinking about business operations’


Sustainable Tourism Planning

Tourism and Sustainability in Local Government

Tourism makes a positive economic and social contribution to

communities

Sustainable tourism can also make a positive environmental

contribution

Communities, Visitors and Industry expectations of ‘destinations’

have grown.

The risks of climate change extend to include:

‣ Weather-related impacts

‣ Consumer trends

‣ Governance & Management


Sustainable Tourism Planning

Sustainable tourism can:

• Attract investment in infrastructure, services and facilities that cater to

both visitors and residents

• Contribute to improving lifestyle values within a community

• Encourage greater participation from a wide-range of stakeholders,

reducing the onus on council

• Engaging communities in tourism planning can reduce negative

perceptions of visitors and investment

• Increased return on investment through targetted

and efficient activities


Pathways to Sustainable Tourism

“Companies that maintain sustainable practices

outperform their less conscientious peers by

15 percent during financial crises.

The catch?

There needs to be a genuine commitment to

sustainable practices; a PR gimmick yields few

rewards.”

A.T. Kearney, Inc. 2008


Pathways to Sustainable Tourism

HOW MUCH TIME IS INVOLVED?

Pathways recognises and helps you to build on your existing efforts

through a comprehensive health check

Linking directly to programs such as ‘Cities for Climate Protection’

and Risk Management tools to help prioritise next steps

The key aim is to empower Local Government staff with the skills

and knowledge to undertake sustainable tourism planning guided by:

‣ Check-lists and procedures

‣ Easy-to-use templates

‣ Workshop material and exercises

‣ Tips on ‘how to’ prepare a Strategy

The program involves just five easy steps


Pathways to Sustainable Tourism

WHO IS IT DESIGNED FOR?

Pathways is designed specifically for Local Government that are

looking to prepare or update their Tourism Strategy.

The program encourages participation, examination and ownership of

agreed outcomes through structured consultation including:

• Elected representatives

• Tourism Development Managers or senior officers

• Economic Development Managers or senior officers

• Planning and Sustainability business units

• Parks and recreation area managers and planners

• Anyone in council who’s business affects tourism !!


Step 5:

Annual Review

Evaluate your

success and future

challenges

Step 1:

Getting Started

Form a tourism

group & complete

the Health Check

Step 4:

Implementation

Prioritise actions &

prepare an annual

tourism action plan

PATHWAYS TO

SUSTAINABLE TOURISM

FOR

LOCAL GOVERNMENT

Step 3:

Sustainable Tourism

Strategy

Adopt a destination

management approach

Step 2:

Engage Partners

Identify & engage

internal & external

stakeholders


Pathways to Sustainable Tourism

WHAT ARE THE COSTS?

All materials are available FREE from www.crctourism.com.au. You

can complete the program in-house OR get assistance for all or part

from a consultant or advisor. To reduce costs Pathways provides:

• Health Check template and self-assessment material

• Workbook with templates to prepare a Tourism Strategy, run

Workshops and prepare an Action Plan

• Facilitators Guide and presentation material for workshops:

• Half-day workshop (internal)

• Full-day workshop (external)

• Templates for preparing a vision, setting goals, prioritising

projects, setting and measuring KPIs, and Stakeholder

Agreements (including RTOs)


Pathways to Sustainable Tourism

WHAT ARE THE BENEFITS?

Pathways guides internal staff to prepare a Tourism Strategy,

which results in:


Capacity building of staff





Better stakeholder engagement

More commitment to the outcomes

Saves money

Links directly to Council planning and budgeting


Pathways to Sustainability

HOW TO GET INVOLVED?

Access the workbook materials from the

STCRC website www.crctourism.com.au

Begin with the Health Check and decide if you

need external assistance then

Commit to the program from the top-down

and start engaging your stakeholders


Case Study – Ipswich City Council

Local Government Pathways to

Sustainable Tourism helped assisted

us greatly, by giving us templates to

complete a tourism strategy in-house

and assisting us to engage our key

stakeholders in future planning”

Janet Hewitt, Tourism Manager,

Ipswich City Council


BACKGROUND

• Ipswich City Council (ICC) in South East Queensland were the first

Council to undertake the program between November and January in

2008/09

• Their Tourism Manager had started a Tourism Strategy and was

seeking assistance to pull the material together and engage their

stakeholders

• ICC adopted the Pathways approach to assist with their Strategy

development

• They employed an external consultant (EC3 Global) to

facilitate their internal (half-day) and external (full-day)

workshops


OUTCOMES FOR ICC

ICC’s Tourism Chairperson, Councillor David Pahlke says the

Pathways Program has been invaluable.

“We’ve found that the Pathways program has been very valuable in

identifying and confirming roles and responsibilities

for council and industry…the practical nature of the

workshops and the quality support material made

for a very straightforward and focussed process

which has helped to identify our priorities.”

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