cwt and the world of intermediaries - Carlson

cwt and the world of intermediaries - Carlson

Best Practices for Working With

TMCs and Consortias

• Know who your top agencies are (reports can be accessed via Connect)

• Make sales efforts on these top agencies (i.e. go visit them, educate them on

your product/brand)

• Invite them to come stay at your hotel … a valuable selling tool

• Participate in the right programs that have potential for your hotel / market

• Make sure your parity rate is priced appropriately versus your comp set (there

are several tools in the industry that can help you do this effectively & efficiently)

• Market your hotel‟s promotions to/through the TA channel

• Monitor production on an ongoing basis so that there are no surprises when

business shifts


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