Scanorama - DG Media

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Scanorama
Copenhagen · Stockholm · Oslo
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SCANORAMA
Scanorama is published in English and is distributed in the seat pocket on
all Scandinavian Airlines routes in Scandinavia, Europe and worldwide. It
can also be found in all SAS Lounges and SAS sales offices. Each month
we provide our audience with entertaining and informative firsthand
knowledge from Scandinavia. Our latest readership survey showed
that Scanorama has 1 million unique readers in Scandinavia!
The readers spend 36 minutes reading the magazine.
Futhermore 70% of the readers say that they read/look at the advertisments.
The Scanorama readers are upmarket, affluent business and leisure
travelers. They are innovative people on the move, they are interested
in new technology, high quality and design products.
If you have an interest in high decitionmakers and high income earners
Scanorama, Reaches 500 000 unique readers in this segment, according
to the EMS survey. More than 52 percent hold senior or middle
management positions, making them influential decision-makers.
With an advertisement in Scanorama you reach out to this special target
group in a unique environment. On board the aircraft, the reader can
relax and enjoy some quality time away from busy schedules. Seven out
of ten consider Scanorama to be a “good or very good” magazine
and that is why Scanorama is your ideal opportunity to reach Scandinavian
business travelers.
71%
69%
The Scanorama Reader
save for their
46%
retirement
Scandinavian Airlines total number of passengers was 22
million per December 31, 2009 according to the SAS Group
Annual Report. The average age of the Scanorama reader is
39 years, and male (63%). The reason for travelling is either
business/work related (45%) or pleasure/private (55%).
Unique readers in
400.000
Sweden
240.000
Denmark
400.000
Sweden
360.000
Norway
240.000
Denmark
Interested in new products
In 70% addition you also reaches approximately 300,000
360.000
Norway
unique readers outside Scandinavia.
Two or more cars in household
67.300 57% Euro
Sweden
Average household income
101.200 Euro
Denmark
More than 800.000 SEK in
67.300 36% Euro
Sweden
personal income
92.500 Euro
Norway
101.200 Euro
Denmark
Very interested in fashion
32%
92.500 Euro
Norway
Source
You Gov survey 2010
have invested money
in the stock market
have invested in
real estate
The high decition maker
Make three or more
These readers readers are between the age of 35 and 54 (63%),
56%
business trips by air
and male (73%). The reason for travelling per is either year business/
work related (70%) or pleasure/private (30%). Spend They 11 nights furthermore
76%
per year in hotels
live in Denmark (17%), Norway (23%) or Sweden (32%).
Unique readers in Scandinavian magazines
English Japanese Chinese
Publisher
487.000
281.000
227.000
187.000
185.000
170.000
71%
121.000
69%
110.000
110.000
46%
79.000
Scanorama
Dagens industri
Veckans Affärer
Børsen
DN Dagens Næringsliv
Morgenavisen Jyllands-Posten
have invested money
in the stock market
Affärsvärlden
have invested in
Kapital
real estate
Berlingske Tidende
save for their
retirement
Finansavisen
DG Communications AB
Sergels Torg 12
SE-111 57 Stockholm
Tel. +46 8 797 03 10
Fax +46 8 21 31 71
mail@dgcom.se
www.dgcom.se
Per Olsson
Editor in Chief
Reader profile
56%
76%
Target definition
Make three or more
business trips by air
per year
Spend 11 nights or more
per year in hotels
Annoncesalg
Advertising sales
Denmark
DG Media a•s
St. Tel. Kongensgade +45 70 27 11 5572
1264 epost@dgmedia.dk
København K
www.dgmedia.dk
Norway
Tlf. DG +45 Media 70 27 a•s 11 55
Fax Tel. +45 +47 7021 27601181 5690
epost@dgmedia.dk
epost@dgmedia.no
www.dgmedia.no
Sweden
DG Media Sales a•b
Tel. +46 8 797 04 00
mail@dgmediasales.se
www.dgmediasales.se
W W W.D G M E D I A.D K
70%
57%
36%
32%
71%
Source
The 69% European Media and Marketing Survey 2010.
Interested in new products
Two or more cars in household
More than 800.000 SEK in
personal income
Very interested in fashion
have invested money
in the stock market
have invested in
real estate
46%
save for their

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Scanorama Special advertiSing: Reader’s Guide
Odengatan 21 - 11424 Stockholm - Sweden
www.designgalleriet.com
Strandvägen 5 - 11484 Stockholm - Sweden
www.svenskttenn.se
For advertising inquiries contact: www.dgmedia.dk
Designgalleriet Paris
eco Yarn
svenskt tenn Wellness
Designgalleriet, swedish, arthall, design, design attraction. Sue neculpa Onsequi beriossum esentios id explab
ipsae dolorio blaut andi vella id explab ipsae dolorio blaut
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Onsequi beriossum esentios
Classic interior furnishings boutique. Et volorro videst, corum id quost Otatur accaborenda quis volliqu osserch illabo. Ut vide nobit officiam
venimpor ad quid excerferi ipissit aut dolor maio. Et volorro videst,
corum id quost di berest estiorum veliquae velenis vit aut esecto omnis volupis dolore nus. Ehendandis andi vella volupis dolore nus.
Onsequi beriossum esentios id explab ipsae dolorio blaut andi vella
sit aut dolor maio. Et volorro videst, corum id quost di berest estiorum
con cuptat. Onsequi beriossum esentios id explab ipsae dolorio blaut perum qui ut latur? Odis volorrum Ehendandis perum qui ut latur?
volupis dolore nus. Ehendandis perum qui ut latur? Qui as nector aspis veliquae velenis vit aut esecto omnis con cuptat. Onsequi beriossum
andi vella volupis dolore nus. Ehendandis perum qui ut latur? Qui as res dolorep ratecae. Ut in enis rem Odis volorrum res dolorep
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nector aspis ent restia. Odis volorrum res dolorep ratecae. Ut in enis rem qui tenis se velitati recti as dus. ratecae. Ut in enis rem qui tenis
velitati recti as dus. t volorro videst, corum id quost di berest estiorum Ehendandis perum qui ut latur? Qui as nector aspis ent restia. Odis
qui tenis se velitati recti as dus. Odis volorrum res dolorep ratecae. Ut in Esentios id explab ipsae dolorio se velitati recti as dus.
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blaut andi vella volupis dolore nus.
dus.
neW Yorkers tea
Otatur accaborenda quis volliqu osserch illabo. Ut vide nobit officiam
facerch iciunt oditatem aut que neculpa venimpor ad quid excerferi ipissit
aut dolor maio. Et volorro videst, corum id quost di berest estiorum
veliquae velenis vit aut esecto omnis con cuptat. Onsequi beriossum
esentios id explab ipsae dolorio blaut andi vella volupis dolore nus.
Ehendandis perum qui ut latur? Qui as nector aspis ent restia. Odis
volorrum res dolorep ratecae. Ut in enis rem qui tenis se velitati recti as
dus.
Gammeltorv 5 - 1630 København K
www.tehouse.dk
Hauser Plads 16 - 1385 København K Kødbyen 16, - 1185 København V
www.okogarn.dk
www.ny stil.dk
granDPa
Charming, personal mix of clothes, shoes, accessories, jewelry, vintage
items, design, and knickknacks. Frequent DJs and live music. Ehendandis
perum qui ut latur? Et volorro videst, corum id quost di berest estiorum
veliquae velenis vit aut esecto omnis con cuptat. Onsequi beriossum
esentios id explab ipsae dolorio blaut andi vella volupis dolore nus.
Ehendandis perum qui ut latur? Qui as nector aspis ent restia. Odis
volorrum res dolorep ratecae. Ut in enis rem qui tenis se velitati recti as
dus.
Södermannagatan 21 - 11640 Stockholm - Sweden
www.grandpa.se
Pur norsk
Pur Norsk is a purely Norwegian design/gift shop aiming to promote
the best of Norwegian quality products. Ad quid excerferi ipissit aut
dolor maio. Et volorro videst, corum id quost di berest estiorum veliquae
velenis vit aut esecto omnis con cuptat. Onsequi beriossum esentios
id explab ipsae dolorio blaut andi vella volupis dolore nus. Ehendandis
perum qui ut latur? Qui as nector aspis ent restia. Odis volorrum res
dolorep ratecae. Otatur accaborenda quis volliqu osserch illabo. Ut vide
nobit officiam facerch iciunt oditatem.
Thereses gate 14 - 0452 Oslo - Norwey
www.purnorsk.no
Tullinsgade 5 - 1675 København K
www.wellness.dk
House of oslo sivletto
House of Oslo - Norway’s first and Sivletto, fashion, vintage. Frequent
only department store specialising DJs and live music. Ehendandis
in design, interior and lifestyle. Et perum qui ut latur? Odis volorrum
res dolorep ratecae. Ut in
volorro videst, corum id quost di
berest estiorum veliquae velenis enis rem qui tenis se velitati recti
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ipsae dolorio blaut andi vella quost di berest estiorum veliquae
volupis dolor.
velenis vit aut esecto.
Ruseløkkveien 26 - 0251 Oslo -
Norwey - www.houseofoslo.no
Malmgårdsvägen 16-18 - 11638 Stockholm
- Sweden - www.sivletto.com
Advertising rates
Deadlines and publication 2011
Unspecified position
No. Order Material Publication
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Full page: NOK 99,600
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Reader's Guide
Setup is
included
¼ page
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Size W: 83,5 x H: 113,5 mm W: 38,5 x H: 113,5 mm
Image W: 83,5 x H: 64 mm W: 38,5 x H: 64 mm
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Price (Regular issue) NOK 25.700 NOK 13.700
Price (Double issue) NOK 39.900 NOK 20.800
Distribution
Regular issue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 80.000
Double issue (Jul/Aug, Dec/Jan) . . . . . . . . . . . . . . . . . . . . . .130.000
Content 2011
Scanorama offers surprising angles on well known topics; less
known topics with a fascinating twist; an inspiring, personal
and entertaining approach. Special guides for 2011 can be seen
below.
December/January: Paris hotels
February: Alp escapes
March: Travel accessories
April: Roof top pools
May: Unknown Italian Islands
June: Ibiza nightlife
July/August: Swedish summer special
September: New York hotels
October: London total football weekend
November: Perfume special

Editor RikaRd lind
16 PHOTOGRAPHER: NiKOLAS KOENiG/CHATEAu MARMONT // Scanorama NOvEMBER 2010
16 Hitlist NOV_2pp.indd 16 10-10-19 14.42.10
42 Scanorama november 2010
42 Madrid NOV_2pp.indd 42 10-11-10 09.52.54
CAMiLLA GrEVSTAD LAxTON
18 PHOTOGrAPHErS: CHriS TuBBS (THE LOFT, LEFT), TOBY GrANViLLE (THE LOFT, riGHT), AOrTA (KOrrES) // scanorama NOVEMBEr 2010
16 Hitlist NOV_2pp.indd 18 10-10-19 14.42.48
28 PHOTOGRAPHS: TRAVELTEQ // SCANORAMA NOVEMBER 2010
28 Tech NOV_2pp.indd 28 10-10-19 14.23.38
Scanorama november 2010 43
42 Madrid NOV_2pp.indd 43 10-11-10 09.52.55
SCANORAMA NOVEMBER 2010 29
28 Tech NOV_2pp.indd 29 10-10-19 14.23.51
Examples of previous content
head
The hit List
ö
Thanks to us, you won’t have to hunt high and low for another dose of A-ha
nostalgia. But we’re not taking the blame if you get starstruck at ‘the Chateau’
California dreamin’
HOTELS The (in)famous Chateau Marmont in Los Angeles is one of
the greatest hotels on earth if you ask us, rivaled only by Chesa
Grischuna, a lovely little gem in Klosters, Switzerland.
When Sofia Coppola’s latest film, Somewhere, premieres on
December 22, it will not only put a new spin on Stephen Dorff’s
acting career. Set at the Chateau Marmont, the movie will most
likely create just as much hype for “the Chateau” as Coppola’s
Lost in Translation did for the Park Hyatt Tokyo.
Not that it needs it, really.
Rock stars, Hollywood A-listers and the bold and the beautiful
have considered the Chateau their second home, office, playground
and hedonistic hideaway for decades, with numerous
affairs, scandals and eccentricities permitted behind its walls. Led
Zeppelin allegedly rode their motorbikes through the lobby. Alice
Cooper skinny-dipped in the pool. Robert De Niro lived here for
two years. John Belushi died here. Helmut Newton used to stay
during winter, often using his suite as a setting for his outrageous
and brilliant images. Dominick Dunne made the hotel his office
while covering the O.J. Simpson trial for Vanity Fair.
When André Balazs acquired Chateau Marmont in 1991 he set
Celebrity crib:
One of Chateau
Marmont’s Craig
Ellwood-designed
hillside bungalows
1.
Chateau Marmont
8221 Sunset Boulevard, Los Angeles, USA. Tel +1 323 656 1010.
www.chateaumarmont.com. Rooms from $370.
about carefully restoring the glamour that had started to wear off.
A typical stay might find you observing Marilyn Manson taking
tea in the lobby, overhearing Scarlett Johansson at lunch, bumping
into Matt Dillon in the elevator, fending off Lindsay Lohan’s
annoying dog or receiving praise for your bag from Peter Coyote.
Then there’s what you don’t see or hear. Discretion is a key word
(when the mode is not set on “showing off”) in this secluded
community. Room service has its hands full, with trays of finished
meals lining the corridors. There is also an elevator from the
garage to the hotel for those who wish to arrive incognito.
Even if you’re not the slightest bit starstruck, Chateau Marmont
is a marvelous place to stay. The curious but tasteful mix
of styles ranges from Gothic, art deco and 1940s elegance to
Spanish colonial and sleek mid-century modernism. A Loire
castle inspired the main building. There are hillside and poolside
cottages and bungalows (the two hillside bungalows built
by architect Craig Ellwood in 1956 are just stunning) with private
entrances and gardens. The French-Californian cuisine is good
and the service excellent: tight-lipped and flexible.
All in all, Chateau Marmont is quite the dreamworld.
2.
the hit list
At home with the chef
RESTAURANTS At The Loft, a private supper club
in flavor-of-the-month Dalston in London’s
East End, you dine in the chef’s home.
Originally a test kitchen for Portuguese
chef Nuno Mendes, who has since moved
onto Viajantes in Bethnal Green, the Loft
invites the hottest talents worldwide to take
up residency and exhibit their food.
Guests include Michelin-starred big
guns like Mark Best (Marque) and Mauro
Colagreco (Mirazur). But bright sparks like
Ollie Dabbous (The Fat Duck, Le Manoir aux
Quat’ Saisons, Murgaritz and Noma) get the
chance to shine, too.
A one-off membership fee gets you a seat
at the communal table along with 15 other
“friends” for a 10-course tasting menu and
drinks to pair (as well as first dibs on upcoming
dinners). £120 ($190) per person.
Recipe for success: Nuno Mendes
(right) invites chefs from around
the world to cook in his kitchen
The Loft Project
Unit 2A Quebec Wharf, 315 Kingsland
Road, Dalston, London, England.
Tel: +44 7956 205 005. Open Thu-Sat.
www.theloftproject.co.uk
3.
EAUx dE MEd
ScENTS Without perfume, you are just not
dressed. With a new organic scent from
Korres, you are not just dressed but well
turned out. What began as a small homeopathic
pharmacy in 1996 is today Greece’s
largest and most innovative natural cosmetics
company, with a healthy line in skin and haircare
products. it is now launching four scents
in attractive small packages – Saffron Amber,
Cardamom (for him); Pepper, Jasmine, Gaiac
Wood (for him/her); and Paeonia, Vanilla,
Amber Pear or White Tea, Bergamot, Freesia
(for her) – for those who want to carry a hint
of the Mediterranean with them all winter
long. What’s more, you can pick them up at
Korres’s new flagship store in SoHo, New
York. $60. CArOLiNE HAiNEr
Korres SoHo
110 Wooster Street, New York, USA. www.korres.com
THE HIT LIST
Scanorama gives its readers a taste for
the good life, the places to go and people
to know for the very best in hospitality,
fashion and design.
THE TECH
From corkscrews to running shoes, there’s a
world of lifestyle accessories out there that
don’t need recharging – and they’re just as
desirable.
THE TECH
Words by MARK ISITT
What a carry-on!
Travelteq’s Trip Sound provides first-class seating anywhere
Words by PAUL REDSTONE
Sitting pretty
The seat pulls out to a fairly
roomy 27cm. It’s upholstered
with a 2cm layer of foam, and
reinforced with an aluminum
honey comb sandwich panel. The
Trip’s trapezoidal shape gives a
comfortable seat angle of 10°.
Handles with care
The extra-long telescopic handle
provides a generous back support
when sitting, and makes walking
easy for people of all heights.
Tough customer
The sides are constructed with
special aluminum honeycomb
sandwich panels, allowing the Trip
Sound to support up to 150kg.
Standing proud
A gas-spring mechanism unfolds
the legs smoothly and automatically
for a stable footing. They are
kept tightly locked by stainless
steel pins when not in use.
Change of suit?
All fabric parts are easily zipped
off and replaced.
Out-of-office pouch
A foldout kangaroo pocket gives quick
access to essentials, and saves you unpacking
the bag. There are special compartments
for your laptop, cell phone, newspaper,
documents, and more.
Gliding on air
Gas-filled nylon forks support the
replaceable rubber wheels, with
two skate bearings per wheel for
a smooth ride.
Power trip
A USB port on the integrated sound system
means you can recharge compatible electronic
gadgets, such as cell phones and MP3 players,
from the built-in battery.
Moving sounds
The removable custom
digital audio device hooks
up your MP3 player to
15 watt speakers. The
rechargeable battery provides
up to eight hours of
playback. You won’t rock the
party, but it’s fine for kicking
back in your room.
Amsterdam-based Travelteq has followed up the success
of its stylish Trash laptop bags with a shot at the
ultimate carry-on – the Trip. There’s the same focus on
smart design: a handy kangaroo pocket, for example,
gives easy access to your laptop and other essentials.
But what sets the Trip apart is that it converts into a comfortable seat
with backrest, so you can work in comfort even when everyone else is
standing up. Aerospace- inspired aluminum honeycomb panels provide
the strength and rigidity needed for you to take the weight off your feet.
And if that’s music to your ears, there’s more: the Trip Sound features a
stereo and speakers.
Ergonomists will love the Trip. Its compartments are thoughtfully
laid out to accommodate travelers’ needs. And most features can be
operated with one hand – great when you’re juggling passports and
duty-free bags.
At over 6kg the Trip is no lightweight, but for comfort lovers it’s an
open and shut case. Choice of red or white wheels: $895.
Cabin pressure
Measuring 55cm x 25cm x 35cm,
the Trip fits easily into an overhead
locker. It’s on the hefty side,
though, weighing in at 6.25kg.
Attention to detail
5mm custom-milled aluminum
rivets boost strength without
adding to much weight.
www.travelteq.com
THE DESTINATIONS
I
t’s 9.30pm on a thursday and the tall, slender
beauty with Penelope Cruz eyes beside me is
having a Harry Met Sally moment at an oyster
stand in Madrid’s San Miguel market. As the
juicy Bordeaux shellfish slither down her throat
her cries reverberate among her entourage – a mix
of men in slick city suits and other, equally glamorous
women – clustered about the little stand.
Their sighs bounce off Morris’s Galician sea food
delights, where you can savor raw mussels doused
in a bloody Mary-inspired salsa, pulpo Gallego
(boiled octopus sprinkled with smoked paprika)
and percebes (gooseneck barnacles), and peter out
into the beautiful, barn-like space. The Morris
vendors, gray-haired and burly as Galician fishermen,
nod approvingly. Nobody else bats an eyelid.
They are far too busy downing the remnants
of their champagne flutes – three bottles of Bollinger
stand upended in an ice bucket – in raptures
of their own.
It seems like all of Madrid is out – old friends
hugging and kissing, a group of teenagers dancing
and drinking beer, businessmen sipping on goblets
of rich Priorat wine paired with pungent Asturias
blue cheeses, giggly old ladies with outrageous
hairdos nibbling cakes, model-types reveling in
nonfattening seafood. Notably, they are more resident
than tourist, which gives the market a familiar,
festive air akin to the annual saints’ festivals.
Near the entrance the oddly British-sounding
Pinkleton & Wines (nobody seems to know how it
got its name) pours an extensive range of Spanish u
TradIng
places
mADrID, SPAIn San Miguel market has been the heart and soul
of the city in one form or another since medieval times.
These days, groceries are out; oysters and champagne are in
Words by Tara STevenS Photographs by Jody LeviTuS
The ultimate ski slope, the exquisite craftsmanship
that goes into the most beautiful
boats on the planet, the ordinary Paris
stuffed with extraordinary restaurants, the
most exciting hotel rooms in New York, the
off-season charms of Spain’s Costa Brava
– Scanorama’s infectious curiosity inspires
readers to see all the beauty in the world
around them.
Market flux: Homemakers still come to San Miguel to
shop even if it is more of a gourmet food hall/tapas bar
Hawking his wares: One of Morris’s vendors
holds up a cluster of gooseneck barnacles from
the Galician coastline for closer inspection

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t.peters@busexec.com
India
Media Star
Tel: +91 2222 8155 38/39/40
ravi@mediastar.co.in
Spain
Gerencia de Medios S.A.
Tel: +34 915 36 55 07
mjesusr@gdm.es
Croatia
KG Media
Tel: +385 52 42 70 46
k.goeschl@kg-media.at
Italy
I.M.M. Italia
Tel: +39 02 36 53 44 33
lucia.colucci@fastwebnet.it
Switzerland
Airpage AG
Tel: +41 43 311 30 00
furrer@airpage.ch
Dubai
Intermedia
Tel: +971 4 342 21 12
vdavidson@intermedia-gulf.com
Japan
Pacific Business Inc.
Tel: +81 3661-6138
kai-pbi@gol.com
Thailand
Thai Representation Ltd.
Tel: +662 332 05 034
anthonysharma@sharmathailand.com
Finland
Suomen Business Viestintä
Tel: +358 10 665 2269
tuire.sillanpaa@sbv.fi
Korea
DooBee Inc
Tel: +82 2 37 02 17 40
dbi@doobee.com
USA
Airgroup One
Tel: +1 212 244 56 10
dbannister@airgroupone.com

Ambient Media
Scandinavia’s largest media house
– more than 100 magazines
Effective advertizing
Strong media combinations
Low contact prices
Documented effect
Terms and conditions
Prices and terms of payment
All prices mentioned are excl. tax. Every advertisement is
billed right after the date of publishing. The deadline for
payment is, regardless the date of billing, 10 days after
the date of publishing for the media in which the advertisement
is printed. In case the deadline for payment is
exceeded, an additional cost of 2% pr. started month will
occur. In certain cases, DG Media can demand that the
advertisement is prepaid. Discounts are not applicable for
extra charges.
Complaints
DG Media and the publisher are not accountable for errors
in advertisements that are booked in agreement with
the advertisers conditions. This is also valid for material
received from other media, material not in agreement
with the technical data, or in case where the deadline for
material is exceeded.
In case of misprint, wrong sizes, dates etc. for which the
advertiser or bureau is not responsible, there will be a
reduction estimated by DG Media, which can not exceed
the cost of the advertisement and insertion in the media.
Complaints due to misprint, wrong colours etc. must be
received by DG Media no later than 5 days after the insertion
of the advertisement.
Should an advertisement be inserted more than once with
the same error without DG Media receiving a complaint,
only the first insert is subject to a possible discount. In
case of incorrect, delayed or missing inserts, DG Media/
publisher cannot be held responsible for compensation
claims.
Cancellation
Cancellation of an order must happen by writing to DG
Media no later than 5 working days prior to the deadline
for ordering. Advertisements, for which special placements
are ordered, cannot be cancelled without prior
agreement with DG Media.
Other terms
DG Media reserves the right to reject advertisements
that go against the publishers interests or current rules
and regulations. Advertisement orders which contain
conditions of referrals through text will be rejected. Any
advertisement which can be mistaken for editorial content
must, at the advertisers expense, be supplied with
the word ”advertisement” directly above a line stretching
the full width of the advertisement.
Contact us by telephone, and receive suggestions on how to effectively contact your target market.
Denmark +45 70 27 11 55 Norway +47 21 60 81 90 Sweden +46 8 797 04 00