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Draft Final Report, 19 th July, 2012
Page No:
Preface ................................................................................ (i)
1. INTRODUCTION ................................................................... 1
2. SUMMARY ............................................................................ 2
PART I TOURISM TO MONTSERRAT TODAY
3. SOCIO-ECONOMIC STRUCTURE AND VALUE OF
TOURISM .............................................................................. 6
4. TOURISM DEMAND TO MONTSERRAT ............................. 7
CONTENTS
PART III STRATEGIC PLANNING FRAMEWORK
13. SUCCESSFUL TOURISM DEVELOPMENT – IMPORTANCE
OF INFRASTRUCTURE.... ............................................................. 49
14. TDP 2 OUTCOMES AND LESSONS FROM EXPERIENCE ...
EXPERIENCE ......................................................................... ........51
15. PROPOSED ACCESS TRANSPORT IMPROVEMENTS ............... 55
16. ECONOMIC INFRASTRUCTURE DEVELOPMENT
REQUIREMENTS ........................................................................... 58
PART II TOURISM SECTOR REVIEW
5. NATURAL ENVIRONMENT, CULTURAL HERITAGE
AND COMMUNITIES .......................................................... 10
6. ECONOMIC INFRASTURCTURE ....................................... 14
7. ACCESS TRANSPORT SERVICES ................................... 19
8. TOURIST ACCOMMODATION, FACILITES AND
SERVICES .......................................................................... 23
9. TOURISM PRODUCTS AND ATTRACTIONS .................... 25
10. TOURISM TRAINING, EDUCATION AND AWARENESS .. 34
11. DESTINATION MARKETING .............................................. 37
12. INSTITUTIONAL ARRANGEMENTS .................................. 42
12(a). TOURISM SECTOR SWOT REVIEW.................................. 47
17. POTENTIAL FOR PRODUCT EXPANSION AND
DIVERSIFICATION ......................................................................... 62
18. MONTSERRAT’S COMPETITIVENESS AND MARKET
PLACE POSITION .......................................................................... 66
19. DESTINATION MARKETING – LESSONS FROM
COMPARABLE DESTINATIONS ................................................... 70
PART IV THE WAY FORWARD – VISION AND
DEVELOPMENT SCENARIOS
20. NATIONAL GROWTH OBJECTIVES AND CHALLENGE
FOR TOURISM ............................................................................... 73
21. TOURISM VISION AND GUIDING PRINCIPLES ........................... 75
22. TOURISM GROWTH SCENARIOS ................................................ 76
23. INDUSTRY GROWTH PATH AND STRATEGY ............................. 84
MONTSERRAT TOURISM DEVELOPMENT PLAN 2012 – 2022