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Jean Rivard - University of British Columbia

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Books in Review<br />

notion <strong>of</strong> transnational culture studies<br />

from Outside in the Teaching Machine in<br />

setting the parameters for a scrupulously<br />

United States-centred collection, while<br />

Cary Nelson is more enterprising in naming<br />

Spivak as a key, if disingenuous, player<br />

in cultural studies' "fetishizing <strong>of</strong>'fandom.'"<br />

While there is good material in the<br />

collection, it is unfocused and ultimately<br />

disappointing. Smithson's introductory<br />

essay, one suspects, would be a suitable<br />

item for deconstruction by the author <strong>of</strong><br />

Outside in the Teaching Machine: Smithson<br />

fails to situate "culture" historically within<br />

the <strong>British</strong> tradition (Tylor's Primitive<br />

Culture is not a central text, and not the<br />

only important one before Williams), and,<br />

in his discussion <strong>of</strong> essence <strong>of</strong> culture does<br />

not seem to have considered the possibility<br />

<strong>of</strong> "strategic essentialism," a concept<br />

beyond which Spivak has now moved.<br />

Potentially productive tensions are elided,<br />

Smithson stressing early in his essay a nowcommon<br />

proposition that culture studies is<br />

concerned to create new knowledge, not to<br />

explain knowledge to a wider public, but<br />

failing to address the contradictions <strong>of</strong> this<br />

position with his later comment that teachers<br />

in culture studies will "have to write jargon-free<br />

prose for magazines and<br />

newspapers." Similarly, a tame "dialogue"<br />

between Gerald Graff, Janice Radway, Gita<br />

Rajan and Robert Con Davis ends in agreement<br />

to disagree, gentlemanly disputes<br />

glossed as "signs <strong>of</strong> vitality in an ongoing<br />

and productive debate."<br />

The explicit subject <strong>of</strong> the collection, the<br />

institutionalization <strong>of</strong> "culture studies" in<br />

the <strong>University</strong>, and the problems and possibilities<br />

this opens up for cultural workers,<br />

is an important one. Many <strong>of</strong> the articles<br />

debate the need to make a declaration <strong>of</strong><br />

independence from the Birmingham<br />

School, to adapt <strong>British</strong> "cultural studies"<br />

to "culture studies" in the United States;<br />

again, this is a fertile topic. Too many<br />

essays, however, after promising beginnings,<br />

end in a melange <strong>of</strong> celebratory<br />

epiphany and warnings <strong>of</strong> a forthcoming<br />

apocalypse. Several <strong>of</strong> the writers in the<br />

"Dissenting Voices" section successfully use<br />

the tactic <strong>of</strong> either anecdote, or detailed<br />

analysis <strong>of</strong> a specific cultural situation to<br />

open up institutional contradictions for<br />

analysis. Pamela Caughie narrates her own<br />

reaction to "strategies <strong>of</strong> manipulation" <strong>of</strong><br />

the Chicago Art Institution's "Degenerate<br />

Art" exhibition to lead into a discussion <strong>of</strong><br />

how "a cultural studies pedagogy may work<br />

against the very politics it endorses."<br />

Sheng-mei Ma's chilling account <strong>of</strong> his<br />

interpellation and packaging as native<br />

informant within North American academia<br />

suggests institutional aporias in Asian<br />

and Asian American Studies. Yet both writers<br />

turn away from detailed analysis <strong>of</strong><br />

institutional practices to unproductive generalization.<br />

Few culture studies teachers<br />

would disagree with Caughie's call for "a<br />

performative pedagogy . .. continually<br />

reenacted and reinscribed" in which "each<br />

pedagogic situation creates its own dynamics";<br />

many might question the precise<br />

nature <strong>of</strong> this pedagogy beyond the application<br />

<strong>of</strong> currently fashionable gender<br />

studies vocabulary. Again, Ma's suggestion<br />

that culture studies "integrate and use<br />

varying perspectives rather than exclude<br />

any one <strong>of</strong> them" is unarguably desirable;<br />

however, his essay clearly shows that there<br />

are institutional constraints upon such<br />

integration which mere volition cannot<br />

overcome.<br />

English Studies/Culture Studies contains<br />

two excellent essays: the first, and the last in<br />

the collection. Patrick Brantlinger produces<br />

detailed analysis <strong>of</strong> "Cultural Studies versus<br />

the New Historicism," while Cary Nelson's<br />

refreshingly polemical "Always Already<br />

Cultural Studies," explores the commodification<br />

<strong>of</strong> cultural studies and produces a<br />

manifesto for future work in the area. They<br />

cannot compensate, however, for the overall<br />

thinness <strong>of</strong> the collection.<br />

166

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