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Protecting the brand<br />

The evolving role of the compliance function<br />

and the challenges for the next decade*<br />

*connectedthinking


PricewaterhouseCoopers on Governance, Risk and <strong>Compliance</strong><br />

The PricewaterhouseCoopers Governance, Risk and <strong>Compliance</strong> (GRC) approach and operating model are founded on<br />

three core principles<br />

1. Integrity-Driven Performance requires that organisations integrate their approach to GRC. Such an approach is<br />

critical as effective integration fosters a culture of business integrity and accountability.<br />

2. An integrated model should link to shareholder value and effectively coordinate an organisation’s people, process<br />

and technology capabilities so that Integrity-Driven Performance is embedded in the fabric of the organisation<br />

acting to support the achievement of strategic objectives.<br />

3. Integrity-Driven Performance requires a new vision of business conduct and compliance - one that understands<br />

stakeholders’ needs and supports compliance with both the letter and spirit of relevant obligations. This includes<br />

compliance with internal policies and procedures as well as managing expectations of stakeholders such as<br />

regulators, customers, business partners, employees, investors and society as a whole.<br />

To attain a level of Integrity-Driven Performance, we believe that organisations need to get four fundamental enablers right:<br />

• Address and effectively manage the change to a culture of business integrity and ethical values<br />

• Embed an integrated GRC approach into core business processes<br />

• Deploy the capability to measure performance and calculate value through the right metrics and dashboards<br />

• Leverage technology to enable effectiveness and efficiency.<br />

1 See Integrity-Driven PerformanceTM - A New Strategy for Success Through Integrated Governance, Risk and <strong>Compliance</strong> Management: A White Paper, January 2004, available on the PricewaterhouseCoopers<br />

website at www.<strong>pwc</strong>.com


Protecting the brand*


Foreword<br />

The financial services sector is grappling with the biggest shake-up in regulation for a generation, including the growing shift<br />

from rules-based to principles-based supervision. <strong>Compliance</strong> teams have an increasingly important role to play in<br />

protecting and enhancing corporate value and reputation in the face of stakeholder demands for greater integrity,<br />

accountability and financial stability. Indeed, recent experience indicates that even if certain dealings comply with the letter<br />

of the law, they may still fall foul of what may ultimately prove to be the more damning court of market and public opinion.<br />

An organisation’s ultimate goals should be:<br />

• A strong, flexible and cost-effective platform of compliance capable of meeting changing business, regulatory and<br />

stakeholder expectations<br />

• Achieving compliance as an integral feature of a well-managed business, capable of creating value through enhanced<br />

reputation, investor confidence and lower cost of capital.<br />

Culture of compliance<br />

Many respondents recognise that <strong>Compliance</strong> cannot be expected to police today’s increasingly diffuse corporations and<br />

that the business needs to take ownership of the necessary controls. However, with 30% rating ‘in<strong>complet</strong>e<br />

acceptance/understanding by the board/senior management of their compliance responsibilities’ as a significant hurdle to<br />

achieving compliance, there is clearly much needing to be done. Ultimately, the key to a well-managed - and therefore<br />

compliant - organisation is a culture of ‘doing the right thing’. This culture needs to be ingrained into both the mindset and<br />

behaviour of staff, reinforced by a close alignment of values, processes and rewards. It is perhaps telling that a number of<br />

recent scandals have taken place in organisations where the basis for incentives has not included compliance.<br />

Role of <strong>Compliance</strong><br />

A well-managed organisation makes a holistic assessment of the risks it faces now and in the future, taking into account the<br />

needs of a broad range of external and internal stakeholders. It then designs appropriate risk management and control<br />

mechanisms to handle these - one of which is the compliance function. Our study found that while many organisations are<br />

moving in this holistic direction, few have clearly figured out the best role for the compliance function in helping to achieve<br />

the endgame of a compliant organisation. <strong>Compliance</strong> functions currently gravitate between the ‘police officer’ and<br />

‘counsellor’ roles, with ongoing concerns over their independence, and their interaction with other management and control<br />

functions and indeed business. Many organisations are failing to adequately address the wider needs of internal<br />

stakeholders, by actively fostering appropriate compliant behaviour and by ensuring that practices, processes, and<br />

technology, help rather than hinder such behaviour.<br />

Cost of compliance<br />

64% of respondents viewed the complexity of the regulatory environment as the biggest hurdle to achieving compliance, but<br />

many compliance officers also suggested deep-rooted management concern over the cost of compliance. However,<br />

compliance with regulations is quintessential for doing and staying in business in the financial sector, in the same way as


complying with management’s strategic and risk management guidelines enables an organisation to succeed. Management<br />

should be more concerned about achieving an appropriate payback from their investment in compliance. The price of<br />

safeguarding the organisation from regulatory fines and reputational damage must be factored into any evaluation of revenue<br />

returns, in the same way as operational expenses or the costs of risks such as default of a borrower. It is telling that around<br />

80% of respondents believe that their compliance function adds value to their businesses, yet most are finding it difficult to<br />

pinpoint the precise benefits.<br />

The ultimate goal, according to some study respondents, is an organisation so inherently compliant that the need for a<br />

compliance function is eliminated. Given a complex and rapidly changing regulatory environment, aligned with increasingly<br />

dynamic business strategies, this utopia will not be realisable in the foreseeable future, if ever. Nevertheless, organisations<br />

can and should take measurable, incremental steps in this direction over the longer term.<br />

This study was intended to update and extend the<br />

scope of a previous study, undertaken in 2002, into<br />

financial institutions’ compliance functions with a<br />

view to spurring ongoing debate across the financial<br />

services industry internationally. It was also designed<br />

to complement other studies and surveys we have<br />

undertaken in recent years looking at governance,<br />

risk and compliance, not least the 8th Annual CEO<br />

Global Survey: Bold Ambitions, Careful Choices, the<br />

results of which were launched at the Davos World<br />

Economic Forum in January 2005<br />

We sincerely thank all the participants who have enabled us - we hope - to offer useful insights into the progress and<br />

remaining challenges for boards, management and compliance officers alike. We are particularly grateful for comments<br />

received from national and international regulators and industry associations. We also thank the many<br />

PricewaterhouseCoopers regulatory and compliance specialists internationally who have supported this initiative, conducting<br />

and documenting the interviews, and providing feedback from their own experience to support the analysis. Finally, our<br />

thanks go to Wendy Reed who, under our stewardship, drove the study process overall and was responsible for the<br />

preparation of this report.<br />

We hope you find the results both illuminating, and actionable.<br />

Jeremy Scott<br />

Chairman, Global Financial Services<br />

Leadership Team<br />

May 2005<br />

Charles Ilako<br />

Global Lead Partner, Financial Services<br />

Regulatory Practice


Introduction<br />

Purpose of the study<br />

This study aimed to continue PricewaterhouseCoopers’ contribution to the evolving international debate on the role of<br />

compliance functions within the financial services sector, building on other, wider PricewaterhouseCoopers initiatives in the<br />

governance, risk and compliance area 2 , and on a European study into financial institution compliance practices in 2002 3 .<br />

In some countries, compliance requirements have existed for many years and compliance practices are wellestablished.<br />

Now, to mirror increasingly accepted best practice or as a reaction to crises, financial services regulators around<br />

the world 4 are introducing, or enhancing, requirements for compliance functions. They advocate compliance with wideranging<br />

prudential and conduct of business regulations, thus shifting gear from the often piecemeal requirements of the past.<br />

Boards of directors and senior management, generally, are confronted with ever more stringent requirements for corporate<br />

governance, risk management and compliance infrastructures.<br />

The purpose of the study was primarily to i) understand progress in strengthening compliance functions in financial<br />

institutions and ii) elucidate both current and future challenges. Our intention was to surface discernible trends to provide<br />

further food for thought, given that the thinking on this issue is at different evolutionary stages around the globe and across<br />

sectors. This report endeavours to give a flavour of the often wide-ranging responses to key issues, in addition to extracting<br />

some key messages.<br />

<strong>Study</strong> approach<br />

We believe that this is the first time such an in-depth international study has been undertaken into compliance functions in<br />

the financial sector. The GRC model (see inside cover) guided the detailed questionnaire, subsequently tailored to specific<br />

institutions and national environments. The results of the study are based on participation from over 73 internationally active<br />

and major domestic financial services institutions in 17 countries worldwide: 66% of participants are internationally active,<br />

34% are major domestic institutions. <strong>Study</strong> participants represented all sectors of the financial services industry: 63%<br />

banking, 19% investment services and 18% insurance (although many of the international participants are active in all three<br />

sectors).<br />

Interviewees included group risk compliance officers, heads of risk management, members of senior management with<br />

compliance-related responsibilities (including CEOs), regional compliance heads, and heads of business line compliance.<br />

PricewaterhouseCoopers regulatory and compliance specialists conducted face-to-face interviews with participants in the<br />

latter half of 2004. The study was further enhanced through interviews with some key industry associations and regulators.<br />

The results from these interviews were then supplemented by significant desk research and input from the<br />

PricewaterhouseCoopers global network of regulatory and compliance specialists.<br />

Asia & Australia<br />

• Australia<br />

• Hong Kong<br />

• Japan<br />

North America:<br />

• Canada<br />

• United States<br />

Countries represented<br />

Europe & Middle East<br />

• Austria<br />

• Bahrain<br />

• Belgium<br />

• France<br />

• Germany<br />

• Italy<br />

• Luxembourg<br />

• Netherlands<br />

• Spain<br />

• Sweden<br />

• Switzerland<br />

• United Kingdom<br />

It is important to stress that the questions, and the<br />

discussions, were largely qualitative in nature. In this<br />

report, in order to provide indications of the range of<br />

responses, we have reviewed the responses carefully<br />

and provided indicative “statistics”. However, it must<br />

be noted that not all participants were able to<br />

respond to every question, so the statistics provided<br />

are based on actual responses, and have only been<br />

prepared when a reasonable percentage of overall<br />

participants answered the relevant question.<br />

2 See Annex III to this report for recent PricewaterhouseCoopers initiatives in this area.<br />

3 Regulatory <strong>Compliance</strong>: Adding value - a review of future trends, 2002.<br />

4 Annex I to this report provides an overview of recent developments in study participants’ countries.


Structure of the Report<br />

Executive Summary 8<br />

Detailed Feedback on <strong>Study</strong> Results<br />

• Setting the scene - defining compliance risk 15<br />

• Challenges to achieving compliance 19<br />

• The compliance function - counsellor or police officer? 24<br />

• One configuration does not fit all 40<br />

• <strong>Compliance</strong> contributing value to business performance 51<br />

Annexes<br />

• Overview of regional and national requirements for compliance functions 65<br />

• Current regulatory challenges 80<br />

• Selection of recent related surveys and white papers 82


Executive summary<br />

Executive summary<br />

At a time when society expects integrity as well as competence from its financial services providers, effective compliance is<br />

becoming as much a competitive as a regulatory imperative. With many financial services regulators focusing on the role and<br />

responsibilities of the compliance function 5 , this study set out to explore the rapidly evolving nature and responsibilities of<br />

the compliance function at a critical juncture both for the function and the organisations it serves. It revealed considerable<br />

improvements over the past three years, across all sectors:<br />

• Organisations’ vision of the role and structure of the compliance function has developed significantly on a cross-sector<br />

basis<br />

• The concept of “embedding a compliance culture” is clearly widespread in all the participant countries, establishing a<br />

coherent backdrop for compliance function activities<br />

• There has been a “quantum leap” in certain countries where regulatory requirements for compliance functions are<br />

relatively new: they should not take decades to catch up<br />

• As a result of regulatory action, improved governance structures, designed to ensure the independence of the<br />

compliance function, are more prevalent.<br />

Significant challenges remain, however, if organisations hope to reap the full benefits of improved compliance. Many<br />

organisations still believe that a large part of the challenge stems from the weight of new regulations and uncertainty over<br />

their practical application, and that conformance might undermine performance if regulatory requirements constrain the<br />

flexibility and innovation of business models, and impose apparently unnecessary costs. Ultimately, however, compliance -<br />

like performance - is a prerequisite for doing and staying in business. The compliance function provides one, albeit essential,<br />

tool to enable management to fulfil stakeholders’ expectations of integrity and to protect the brand. <strong>Compliance</strong> costs would<br />

certainly appear modest when compared to the billions that can be wiped off share values if lapses in probity, governance or<br />

codes of conduct come to light.<br />

Essentially, meeting these challenges requires a more holistic and proactive approach to compliance which moves<br />

beyond statutory expectations to embrace broader ethical and strategic considerations. It means understanding the<br />

essential link between integrity, ensuring the right behaviours throughout the business and meeting strategic objectives. This<br />

approach should focus squarely on encouraging appropriate behaviours and the achievement of compliant business<br />

practices and processes (i.e., compliant outcomes) - rather than placing the onus solely on the compliance function. Certain<br />

common elements underpin such an approach:<br />

• Closer integration of governance, risk management and compliance structures, forming a practical continuum<br />

underpinning the overall integrity of the organisation and aligned to innovation and the achievement of strategic objectives<br />

• A culture which breeds the right behaviours and instils integrity into the DNA of the organisation, fostering awareness and<br />

ownership of compliance at all levels of the organisation, supported by appropriate rewards, processes and procedures<br />

5 The compliance function is referred to in full in the report or as ‘<strong>Compliance</strong>’, in order to differentiate it from the generic term, ‘compliance’.


© PricewaterhouseCoopers - Protecting the brand, May 2005 9<br />

• An extension of the role of <strong>Compliance</strong> to engage directly, and at an early stage, with those involved in tactical and<br />

strategic decision-making in areas ranging from acquisition to product development<br />

• A clear definition of the relationship between the business as the first line of defence; the compliance function as the<br />

second; and independent assurance and non-executive directors as the third<br />

• Coherent approaches to ensuring that business processes and procedures, generally, facilitate rather than frustrate<br />

integrity, and that robust technology infrastructures foster integrity-driven decision-making.<br />

The shift towards a principles-based, or risk-based, regulatory or supervisory approach in many countries would call for<br />

more emphasis on the compliance function’s advisory role: but it is a question of balance. Primarily, the organisation needs<br />

to anticipate and quickly respond to the most serious threats to the brand, rather than seeking to ‘comply’ with everything all<br />

of the time. Management’s success in configuring the business to achieve its performance objectives while remaining wellmanaged<br />

(and consequently compliant) will predetermine the evolving role and ongoing efficacy of the compliance function.<br />

The study surfaced a number of important related issues that require deeper management consideration.<br />

No common language<br />

The Basel Committee’s definition of the compliance function provides a broad-based conceptual approach, establishing the<br />

parameters of management’s responsibilities but not necessarily, in a practical sense, the actual scope of compliance<br />

function activities. From an organisational perspective, different interpretations of ‘compliance risk’ are apparent within<br />

different business lines, and across national borders. This is further complicated by different regulatory approaches,<br />

internationally, and across sectors to both compliance risk and compliance functions.<br />

Regulatory principles sketch regulators’ expectations for the management of compliance risk, and compliance<br />

functions, leaving management to fill in the gaps. Management is concerned that, without more detailed guidance, regulators<br />

mean to give themselves room for manoeuvre, enabling them to criticise management’s efforts in retrospect. This is an<br />

unsettling prospect given the current perceived regulatory propensity to move the goal posts retroactively.<br />

Essentially, however, management needs a clearer understanding of its own compliance risks, as well as regulatory and<br />

reputation risks, in order to provide the basis for appropriate delineations and allocation of responsibilities to the compliance<br />

function. Regulators can help by clarifying their expectations further. We believe, therefore, that this is the first issue to be<br />

addressed. From our analysis, we suggest that:<br />

• Industry and regulators need to reach a consensus as to the meaning - and their understanding - of<br />

“compliance risk” across business lines, both generally and in the context of the role of the compliance function<br />

• Internationally, and across sectors, regulators need to continue to align their approaches to risk management,<br />

including compliance risk.


10 © PricewaterhouseCoopers - Protecting the brand, May 2005<br />

Management talks the talk …but is it just lip-service?<br />

The study showed that boards’ and senior management’s primary fear relates to reputation or brand damage, as well as<br />

personal liability - understandable given recent high-profile incidents. In many countries covered by the study, organisations<br />

made minimal efforts in the compliance arena - particularly in terms of compliance functions - prior to explicit regulatory<br />

requirements. Ongoing pressure from regulators, or from other stakeholders, such as institutional investors and possibly<br />

rating agencies, should continue to underline the intrinsic value of compliance and of the compliance function.<br />

Remaining compliant is quintessential from a business perspective, but the general lack of progress in demonstrating<br />

the value of the compliance function suggests that should such pressure decline, the needs and the role of the compliance<br />

function could be subjugated to other regulatory and business priorities. In effect, management needs to place less<br />

emphasis on the short-term costs of compliance and more on its fundamental ability to enhance the return of investment for<br />

the organisation overall.<br />

Although a great deal of progress has been made in terms of articulating a sound compliance vision and establishing<br />

and/or reinforcing compliance functions in recent years, the study provided limited evidence of coherent, sustainable<br />

strategies aimed at achieving compliant business practices and processes in the longer-term. When addressing regulatory<br />

requirements, compliance functions are often designed to essentially paste over the perceived gaps in an organisation’s<br />

existing control framework. This may not be the optimal approach, particularly as organisations have not yet recognised, let<br />

alone realised, the overall benefits of being compliant.<br />

Attempting to tackle all the issues with one major project, however, is unlikely to be effective. Instead, continuous initiatives<br />

in a number of inter-related areas (with iterative reassessments as the situation evolves), together with a clearer vision of the longterm<br />

endgame, are essential. Based on an analysis of the study results, common initial challenges for management include:<br />

i) Assessing risk holistically, probing further the correlation between different types of business and market risk in terms of<br />

compliance, regulatory and reputation risk<br />

ii) Given a definition of “compliance risk” for all business activities, clearly determining the compliance function’s associated<br />

roles and responsibilities, in the context of other control and support functions, such as internal audit, legal, risk<br />

management, human resources, etc.<br />

iii) Establishing the right balance between <strong>Compliance</strong>'s “counsellor” and “police officer” roles (see below), and providing<br />

organisational flexibility for these roles to evolve<br />

iv) Providing adequate resources to <strong>Compliance</strong>, targeting efficiency through appropriate human and financial resources<br />

supported by a robust technological infrastructure<br />

v) Adopting a bottom-up, as well as a top-down approach to achieving compliance, whereby business processes and<br />

practices are thoroughly reassessed to ensure current and future compliance, taking particular account of the<br />

technological needs.


© PricewaterhouseCoopers - Protecting the brand, May 2005 11<br />

vi) Above all, concentrating on ingraining a deep sense of integrity into the DNA of the organisation, fostering both appropriate<br />

behaviours and attitudes, and using the compliance function as a tool to promote and promulgate the required value system.<br />

We therefore suggest that:<br />

• Management should assess the current role and future evolution of the compliance function, as part of longer-term<br />

strategies aimed at configuring business practices and processes - and indeed its overall infrastructure - with a view<br />

to instilling a deep sense of integrity and facilitating the right behaviours in its people. It should appreciate that people<br />

will not be able to behave consistently with integrity if the business processes themselves create barriers.<br />

• Management should strive for a coherent response to managing risk, developing holistic strategic risk<br />

assessments which explicitly encompass compliance risk within the overall risk profile of the organisation.<br />

Particular attention should be paid to the interaction between <strong>Compliance</strong> and other risk management functions,<br />

while recognising the difference in emphasis when managing compliance risk.<br />

• Boards and senior management should ask themselves probing questions about the current and future<br />

configuration of the compliance function, the comprehensive control framework of the organisation and the optimal<br />

level of resources - human, financial and technological. Senior management should continue to ensure that<br />

organisational design does not impede the independence and effectiveness of the compliance function. Inter alia:<br />

- Senior management needs to reconcile the different approaches necessitated by divergent societal and<br />

business cultures within its operations overall, with its associated strategies in terms of configuration, modus<br />

operandi and resources of the compliance function.<br />

- Management should pay careful attention to the interaction with other control and support functions, and<br />

ensure that the respective roles and responsibilities are clearly defined, and documented.<br />

- Recognising the dual role of the compliance function (“counsellor” and “police officer”), management should<br />

make sure that the organisation’s configuration is thoroughly assessed, both top-down and bottom-up, to<br />

permit appropriate access and interaction with front-line businesses.<br />

• As with any other intrinsic part of the business, boards and senior management should focus more on measuring<br />

the real cost of compliance and non-compliance, as a means to ensuring appropriate cost management<br />

strategies, ameliorating their understanding of <strong>Compliance</strong>’s value, and finally permitting an effective balance<br />

between compliance costs and value generated.<br />

• Equivalent, if not higher, priority should be placed on the development and use of technology able to help<br />

management to really understand, on a timely and consistent basis, what is going on in the business. From the<br />

perspective of the compliance function, a robust technological infrastructure entails both sophisticated tools for<br />

monitoring compliance in business activities, together with appropriate tools for streamlining compliance function<br />

activities, and facilitating knowledge sharing.<br />

• Boards and senior management should focus more on frequency, timeliness and consistency of reporting, as a<br />

means to deriving additional comfort that current business transactions and practices are much less likely to<br />

generate future compliance problems.<br />

• Rating agencies should take more account of the role and potential contribution of the compliance function to<br />

the overall strength and quality of the organisation.


12 © PricewaterhouseCoopers - Protecting the brand, May 2005<br />

<strong>Compliance</strong> officer: police officer or counsellor?<br />

The traditional role of the compliance function - in Anglo-Saxon countries - is shifting from “police officer” to ”counsellor”.<br />

There is increasing acceptance that <strong>Compliance</strong>, as a trusted advisor to the business, both creates value and protects the<br />

brand. In some European countries where compliance functions are more recent, the initial emphasis has been on advising<br />

business, while <strong>Compliance</strong>’s “police officer” role - its crucial compliance monitoring and oversight role - is often<br />

underdeveloped. <strong>Compliance</strong> is most useful when both proactive and reactive - helping to ensure that new business is<br />

compliant as well as monitoring existing business. However, the right balance needs to be struck between the two roles<br />

within the organisational, business and cultural context. As business progressively manifests the right behaviour - embodying<br />

both integrity and innovation - the need for the compliance function to police its activities diminishes, and the value-adding<br />

counsellor role comes more to the fore. During this evolution, care needs to be taken to ensure that potential conflicts of<br />

interest between the two roles are managed effectively.<br />

Segregating compliance responsibilities between <strong>Compliance</strong> and the business is often difficult to accomplish in dayto-day<br />

operations. Today, <strong>Compliance</strong> is often involved in executing compliance controls over daily business transactions<br />

(operational compliance), as well as providing ongoing compliance oversight. This causes another potential conflict of<br />

interest that can be mitigated through the “tone at the top” (instilling a compliance culture throughout the organisation);<br />

consistent, ongoing performance measures to ensure that business is fully cognisant of its compliance responsibilities; and<br />

separate reporting lines.<br />

Evidently, to be able to advise management and the business proficiently, compliance officers need a deep<br />

understanding of the business, a detailed knowledge of relevant regulations, and insights into regulators’ expectations, as<br />

well as pragmatism. Many respondents stressed, however, compliance officers’ communication and influencing skills as key<br />

to engendering trust. How well their advice is trusted, however, should not rely solely on their influencing skills: management<br />

should always be prepared to listen and act. Based on our analysis, we suggest that:<br />

We, therefore, suggest that:<br />

• <strong>Compliance</strong> officers, with management support, need to focus more on developing their business vision - the<br />

ability to advise management on compliant, but profitable, business solutions.<br />

• <strong>Compliance</strong> must be prepared to advise management at an early stage on all new business ventures and<br />

transactions, including new products, entry into new markets and mergers or acquisitions, as well as outsourcing<br />

or offshoring initiatives. (Commensurate with the organisation’s maturity in terms of its underlying integrity, the<br />

compliance function will need the authority to escalate or inhibit any activities which may raise longer-term<br />

compliance issues until such times as it can function, primarily, in an advisory capacity.)


© PricewaterhouseCoopers - Protecting the brand, May 2005 13<br />

• <strong>Compliance</strong>, supported by management, needs to strive to enhance the dialogue with regulators - and other<br />

industry participants - to improve the depth of general understanding of the challenges faced by compliance<br />

functions, across organisations and across borders.<br />

• There should be continuous focus on the blend of skills and competences within the compliance function overall,<br />

ensuring suitable broad-based training for compliance officers and staff.<br />

• <strong>Compliance</strong> officers should help themselves, and their firms, by further developing their “profession” through<br />

industry fora, groups and associations.<br />

• <strong>Compliance</strong> should develop more in-depth awareness of the technologies used by the organisation, including<br />

legacy systems, and be consulted with regards to new systems developments. At the same time, the IT<br />

department should develop greater awareness of the needs of the compliance function.<br />

Regulatory “heavy-handedness”?<br />

Respondents saw the principal challenges to achieving compliance as the rising bar of regulatory expectations, uncertainty<br />

due to regulators’ moving the goalposts retroactively, and the increased - and increasing - ‘heavy handedness’ of both<br />

regulators and law enforcement. International financial institutions and conglomerates said they face multiple complexities in<br />

meeting diverse regulations across borders. Increased convergence in regulatory approaches and attitudes internationally<br />

was both appreciated and welcomed, yet respondents stressed that existing inconsistencies - both locally and<br />

internationally - exacerbate current difficulties. Clearly, more guidance and clarification of regulators’ expectations would be<br />

beneficial. Nevertheless, organisations also need to adopt a longer-term view, recognising that regulatory convergence in<br />

time should result in considerable cost savings, particularly if they can develop and put into place today holistic, forwardlooking<br />

strategies for ensuring compliant outcomes, using the compliance function as the key tool to achieve this.<br />

• Regulators need to provide more guidance and clarification regarding their expectations of both management<br />

and compliance functions, and be more transparent about them.<br />

• Regulators should aim to be consistent, over time, and with other regulators, both nationally and internationally.


Detailed feedback<br />

on study results


Setting the scene - defining compliance risk<br />

© PricewaterhouseCoopers - Protecting the brand, May 2005 15<br />

To set the scene, participants were generally asked for three definitions key to compliance functions, namely the definition of<br />

i) compliance risk, ii) regulatory risk and iii) reputation risk. Not all respondents had defined all three terms, and amongst<br />

those that had there were some subtle differences.<br />

<strong>Compliance</strong> risk<br />

A definition of compliance risk, as determined by the Economist Intelligence Unit and PricewaterhouseCoopers 6 , is:<br />

“The risk of impairment to the organisation’s business model, reputation and financial condition (resulting) from failure to<br />

meet laws, regulations, internal standards and policies, and expectations of key stakeholders such as customers, employees<br />

and society as a whole.”<br />

The breadth of this definition was reflected in the definition of a bank’s compliance function set out in the Basel<br />

Committee in its paper “<strong>Compliance</strong> Functions in Banks”, of October 2003 7 .<br />

While many respondents found this definition was in line with their own view of compliance risk, a number of<br />

international institutions considered it too broad. For them, compliance risk resulted from the possibility of non-compliance<br />

with laws and regulations affecting the offering of (relevant) products and services. Some saw this definition as closer to<br />

“reputation risk”, while others thought this definition more akin to “operational risk”. A number of firms, especially those in<br />

Sweden and Japan, believed it was better to look at compliance risk as “the risk of business not being conducted according<br />

to legal and regulatory requirements”.<br />

Respondents also considered “compliance risk” as implying the potential ramifications of non-compliance with laws<br />

and regulations in terms of adverse regulatory attention for the firm, loss of confidence in the compliance function, and the<br />

negative impact on <strong>Compliance</strong> and management time.<br />

Regulatory risk<br />

For some respondents, regulatory risk was a narrower concept than compliance risk, defined as the risk of not complying<br />

with specific laws and regulations. Others, however, had a much more comprehensive definition of regulatory risk, for<br />

example:<br />

“Regulatory risk can be defined as the risk of regulatory sanctions, financial loss, or loss to reputation a bank may suffer<br />

as a result of its failure to comply with all applicable laws and regulations, change in business models in order not only to<br />

avoid its failure to comply with all applicable laws and regulations but also to correspond with the change in the expectations<br />

of regulators.”<br />

In effect, many respondents saw two clear dimensions to regulatory risk: i) breaching regulations and ii) not meeting<br />

regulator expectations. Regulatory risk might be interpreted as the risk of not keeping pace with the rising regulatory bar.<br />

This bar was no longer national: Sarbanes-Oxley had demonstrated the potential impact of extra-territoriality. Regulatory risk<br />

also lay in the need to adjust business models to comply with new detailed rules, particularly in terms of costs and possible<br />

Major regulatory challenges identified:<br />

• AML related-legislation<br />

• Basel II<br />

• Best execution<br />

• <strong>Compliance</strong> arrangements<br />

• Conflicts of interest including market<br />

abuse/insider trading<br />

• Focus on treating (retail) customers fairly<br />

• IFRS<br />

• Market disclosure and transparency requirements<br />

• Privacy legislation<br />

• Sarbanes-Oxley<br />

• Solvency regimes for insurers<br />

6 PricewaterhouseCoopers and Economic Intelligence Unit survey, July 2003:<br />

<strong>Compliance</strong>: A gap at the heart of risk management<br />

7 “A bank’s compliance function can be defined as: “An independent function that<br />

identifies, assesses, advises on, monitors and reports on the bank’s compliance<br />

risk, that is, the risk of legal or regulatory sanctions, financial loss, or loss to<br />

reputation a bank may suffer as a result of its failure to comply with all<br />

applicable laws, regulations, codes of conduct and standards of good<br />

practice.““Note: the October 2003 paper was a consultation paper. The Basel<br />

Committee has very recently (April 2005) issued a formal guidance note entitled<br />

“<strong>Compliance</strong> and the <strong>Compliance</strong> Function in Banks”.


16 © PricewaterhouseCoopers - Protecting the brand, May 2005<br />

inappropriateness for the business. There was also risk in not communicating appropriately with the regulator(s). Clearly, the<br />

most explicit concern in this respect was that regulators moved the goal-posts, retroactively. Respondents said that these<br />

concerns considerably increase uncertainty, and risk stymieing business.<br />

“[It] takes years to build it but can be lost in<br />

an instant”<br />

Reputation risk<br />

Many respondents said that management’s biggest fear was damage to reputation and brand. Often, however, “reputation<br />

risk” or “brand risk” were not defined, sometimes intentionally in order not to dilute judgement.<br />

Some respondents provided more granularity to a potential definition. Damage occurred when business behaviour, in<br />

any sense, was viewed as inappropriate by stakeholders, whether regulators, customers, other market operators, or - in<br />

certain businesses - the public at large. A German institution described it as “[..] broader than regulatory risk and is the risk of<br />

any activity that may impact the reputation of the business. It is not necessarily legal in nature.”<br />

Respondents highlighted the inability to quantify this risk, or even to mitigate it thoroughly in all circumstances,<br />

particularly where it arose through no wrongdoing on the part of the organisation. Reputations could be tarnished by<br />

association. There was also the materiality factor: a media “feeding frenzy” could cause serious damage, however minor the<br />

incident.<br />

Reflections<br />

Clearly, there was no overall consensus on a definition for these risks. The differences in the meaning and appreciation of the<br />

risks are understandable given the evolving nature of risk management, the different stages of evolution of compliance<br />

functions across organisations, the positioning of the compliance function within financial services organisations (legal, risk,<br />

operations) and the cultural receptivity towards regulation. However, the differences in the definitions point to the need for a<br />

common language and approach to compliance and regulatory risks, across sectors and between industry and the<br />

regulators. This would facilitate improved granularity in identifying and assessing compliance risks.<br />

Considering the study’s responses, the definition of reputation risk is more generic: an over-arching risk, to which all<br />

areas of the business are susceptible, both from the organisation’s own activities, or changing perspectives of external<br />

stakeholders which it fails to anticipate adequately. As a primary concern of management, reputation risk could, perhaps,<br />

provide a framework within which risks to the organisation can be correlated, and their interdependencies better<br />

appreciated. However, boards and senior management need to be realistic in terms of what the compliance function can<br />

achieve: it cannot mitigate reputation risk generally. Reputation risk can only be managed by the careful orchestration of the<br />

various control mechanisms within the organisation.


© PricewaterhouseCoopers - Protecting the brand, May 2005 17<br />

The lack of a common language, inside organisations, at industry level and between regulators and industry, inhibits clarity<br />

and transparency around the role and responsibilities of the compliance function. Importantly, the work of the international<br />

standard setters - the Basel Committee, IAIS and IOSCO - in terms of core principles has set the tone for increased<br />

ideological convergence, more broadly. The Basel Committee’s definition of the compliance function demonstrates that<br />

regulators expect a broad-based conceptual approach, reflecting management’s responsibility to identify, assess and<br />

manage all compliance risks in their business effectively. This definition does not necessarily correlate to the actual scope of<br />

the compliance function. The compliance function cannot be held responsible for all the compliance risks that could damage<br />

reputation potentially, only those related to specific types of business transaction, as predetermined by its mandate from<br />

management. One insightful comment threw light on this conundrum: “the compliance role can be chopped up in many<br />

ways: the essential thing is to ensure that everything is covered by someone and that it is clear who is doing what”. Clear<br />

definitions provide the basis for appropriate delineations and allocation of responsibilities.<br />

There were also different interpretations of the scope of “compliance risk” in terms of similar operations or business<br />

transactions within different business lines, and when operating across borders. Group policies can provide minimum<br />

standards but extra efforts are required to ensure that a common understanding of compliance risk, as well as the scope of<br />

the compliance function’s remit, permeates throughout the organisation.<br />

This challenge is further complicated by different regulatory approaches, internationally, and across sectors. Regulatory<br />

principles sketch regulators’ expectations for the management of compliance risk, and compliance functions. Management<br />

is expected to fill in the gaps. However, management is concerned that, without more detailed guidance, regulators mean to<br />

give themselves room for manoeuvre, enabling them to criticise management’s efforts in due course: an unsettling prospect<br />

given the current perceived regulatory propensity to move the goal posts retroactively (see next section). This uncertainty is<br />

beneficial for neither party.<br />

Reeputation Risk<br />

stakeholders’<br />

Regulatory<br />

Risk<br />

Other<br />

<strong>Compliance</strong> & Legal Risk<br />

Business Risk<br />

expectations<br />

Operational<br />

Risk<br />

From our analysis, we suggest that:<br />

• Industry and regulators need to reach a consensus as to the meaning - and their understanding - of “compliance<br />

risk” across business lines, both generally and in the context of the role of the compliance function<br />

• Internationally, and across sectors, regulators need to continue to align their approaches to risk management,<br />

including compliance risk.


18 © PricewaterhouseCoopers - Protecting the brand, Mary 2005<br />

Introduction of national requirements regarding compliance functions 8<br />

Evidently, national requirements regarding compliance functions related to securities business have existed in Anglo-Saxon countries have existed for some time.<br />

A conceptual trajectory can also be drawn in other countries from requirements relating to anti-money laundering compliance arrangements.<br />

Country Banking Investment Services Insurance<br />

<strong>Compliance</strong> Functions AML <strong>Compliance</strong> <strong>Compliance</strong> Functions AML <strong>Compliance</strong> <strong>Compliance</strong> Functions AML <strong>Compliance</strong><br />

First Updated First Updated First Updated First Updated First Updated First Updated<br />

introduced introduced introduced introduced introduced introduced<br />

Australia 1998 2004 (1) 1988 (2) 2005 1998 2004 (1) 1988 (2) 2005 2002 - 2005 -<br />

Austria 1993 2002 1993 (3) 2003 1993 (4) 2002 (4) 1996 2003 1993 2002 1978 2003<br />

Bahrain 1999 - 1989 2001 1999 - - - 2005 - 2001 -<br />

Belgium 2001 - 1993 2004 2002 - 1993 2004 2005 - 1993 2004<br />

Canada 1999/2000 2002/2003 1993 2001 1999 (5) 2003 (5) 1993 2001 1999/2000 2002/2003 1993 2001<br />

2000/2001<br />

2000 (6)<br />

France 1996 (7) 2005 1991 2002 2001 2005 1991 2002 - - 1991 -<br />

Germany 1993 2004 (8) 1993 2002 1993 2004 (8) 1993 2002 2002 - 1993 2002<br />

Hong Kong 1991 2003 1997 2004 1997 2003 1997 2003 2002 - 1997 2000<br />

Italy N/A (9) N/A (9) 1991 1997/2004 2005 (10) - 1991 1997/2004 N/A (9) N/A (9) 1991 1997/2004<br />

Japan 1999 2004 1990 2003 1992 2003 1990 2003 2000 2004 1990 2003<br />

Luxembourg 1998 (11) 2004 1989 2004 1998 (11) 2004 1989 2004 - - 1991 2004<br />

Netherlands 1999 2004 1993 2004 1999 2004 1993 2004 2004 - 1993 2004<br />

Spain 1995 (12) 2002 (12) 1993 2003/2005 1988 (13) 2002/2003 (13) 1993 2003/2005 N/A N/A 1993 2003/2005<br />

Sweden 1999 - 1993 1999 2002 2004 1993 1999 2000 - 1993 1999<br />

Switzerland 2002 2005 (14) 1991 (15) 1998/2003 (15) 2001 - 1991 (15) 1998/2003 (15) - - 1998 -<br />

United Kingdom 1988 2001 1993 2004 1988 2001 1993 2004 1988 2001 1993 2004<br />

United States N/A N/A 1987 2002 1988 (16) 2004 (17) 2002 (18) 2005 (19) Matter Matter 2005 (19) -<br />

of State law of State law<br />

(1) Australian Standard on <strong>Compliance</strong> Program AS3806 updated draft released: the<br />

requirements under the Managed Investment Act were not amended at this time.<br />

Additional requirements under the Financial Services Reform Act became<br />

mandatory.<br />

(2) Financial Transactions Report Act 1988 related to cash dealers (did not stipulate<br />

appointment of compliance officer)<br />

(3) Adoption of EU-equivalent rules, in line with Directive 91/308/EEC, the first antimoney<br />

laundering directive.<br />

(4) For pension funds<br />

(5) Requirements of the Ontario Securities Commission.<br />

(6) 2000: Mutual Fund Dealers Association requirements; 2001 Investment Dealers<br />

Association requirements; 2002 Universal Market Integrity Rules.<br />

(7) For banks subject to CMF regulation.<br />

(8) Further updates in 1995,1998 and 2002. BaFin introduced detailed requirements<br />

for the compliance function in 1999.<br />

(9) Not applicable: the current regulations do not explicitly define the “compliance<br />

function” but only an “internal audit function”.<br />

(10) Anticipated introduction for broker-dealers.<br />

(11) <strong>Compliance</strong> was the responsibility of the internal auditor.<br />

(12) “<strong>Compliance</strong> function” for banks not explicitly defined but rules on adequate<br />

administrative and accounting organisation and internal controls. Further changes<br />

introduced regarding internal audit compliance.<br />

(13) “<strong>Compliance</strong> function” has traditionally derived from the regulatory regime on<br />

rules on conduct, conflict of interest, internal control and adequate level of<br />

administrative resources.<br />

(14) First introduced as part of internal control system by Swiss Bankers’ Association<br />

guidelines in 2002: specific provisions for compliance functions in<br />

banks/securities firms to be published shortly by the Swiss Federal Banking<br />

Commission.<br />

(15) Prior to introduction of specific AML rules in 1991, provisions on customer<br />

identification were in place since 1977. Introduction of ‘Politically Exposed<br />

Person’-term and related regulations in 1998 (subsequently adopted by FATF):<br />

SFBC issued 2003 Anti-Money Ordinance anticipating most of the 40 FATF<br />

recommendations.<br />

(16) Requirements for broker-dealers introduced.<br />

(17) Updated requirements for broker-dealers, and new requirements for investment<br />

advisors and mutual funds.<br />

(18) For broker-dealers and mutual funds.<br />

(19) Final rules expected for investment advisors and insurance companies in 2005.<br />

8 For more detailed information see Annex I. Source: PricewaterhouseCoopers


Challenges to achieving compliance<br />

© PricewaterhouseCoopers - Protecting the brand, May 2005 19<br />

Introduction<br />

What are the biggest challenges to achieving compliance? 8<br />

Traditionally, regulatory compliance was a secondary concern for most senior management and board members.<br />

The business impact of non-compliance was often considered to be relatively low. Organisations are now facing<br />

unprecedented pressure, from regulators and other external stakeholders, senior management and board members to<br />

proactively manage their compliance, regulatory and reputation risks. Risk appetite for such risk is where it ought to be:<br />

low - with some respondents stressing “zero tolerance”. At the same time, organisations are faced with an ever-changing,<br />

complex and uncertain regulatory environment.<br />

What are the major challenges?<br />

70<br />

60<br />

50<br />

40<br />

30<br />

20<br />

10<br />

64<br />

16<br />

33<br />

27<br />

24<br />

11<br />

36<br />

20<br />

17<br />

23 23<br />

31<br />

Not surprisingly, the study found that the large majority of participants 9 saw the sheer and increasing complexity -<br />

both in volume and frequency of changes - in the regulatory environment as the principal challenge to achieving compliance.<br />

This complexity was difficult for all types of organisations - retail and wholesale, insurance, banking and asset management.<br />

There was also concern about the more aggressive posture of regulators, and the trend to move the goal-posts not only with<br />

new regulations but also with existing rules. Organisations also worried about the changing (external) stakeholder<br />

expectations in a broader sense (including shareholders, customers, etc.), particularly the difficulties in anticipating the<br />

changes, for example, where this meant second-guessing existing market practices.<br />

<strong>Compliance</strong> officers stressed two interconnected challenges to achieving compliance on a sustainable basis:<br />

• Embedding a compliance culture within the organisation, particularly across borders and across sectors<br />

• Remaining compliant on a cross-border, cross-sector basis in the context of a dynamic business environment and rapidly<br />

changing regulations.<br />

Dynamic business strategies severely exacerbated the challenges. Regulatory complexity increased exponentially when<br />

organisations operated on a cross-border basis, with the need to balance global and national requirements. Respondents<br />

also identified numerous related challenges as a result of cross-border business (see box overleaf).<br />

0<br />

% of total responses<br />

Sheer complexity of regulatory environment<br />

Poor communication with regulators and other external stakeholders<br />

Changing expectations of stakeholders<br />

Non-involvement of the compliance function in strategic decision-making<br />

(i.e. in terms of the financial institution’s organisational structure(s), new<br />

markets/products)<br />

The organisation of the compliance function (roles and responsibilities)<br />

The compliance function lacks independence<br />

Inadequate technological infrastructure for monitoring compliance<br />

Poor integration with other functions, including risk management, sales<br />

and customer service<br />

Lack of direct communication between compliance and senior<br />

management and/or the board<br />

Focus on cost-cutting/cost control<br />

Insufficient pool of talent in this area of business<br />

In<strong>complet</strong>e acceptance/understanding by the board/senior management<br />

of their compliance responsibilities.<br />

“Lack of technological infrastructure” was ranked the highest internal issue, followed closely by “in<strong>complet</strong>e recognition - by<br />

both the board and senior management - of their compliance responsibilities”. Respondents stressed the knock-on effect of<br />

cost cutting and cost control policies.<br />

9 The chart shows the percentage of total respondents who identified each category as a challenge.


20 © PricewaterhouseCoopers - Protecting the brand, May 2005<br />

<strong>Compliance</strong> challenges for cross-border business<br />

• Different interpretations of corporate ethics<br />

(and compliance goals) against national cultural<br />

backgrounds which management fails to reconcile<br />

• Differing stages in the evolution of the compliance<br />

function and its role in different countries/lines of<br />

business:<br />

- Variations in technical compliance capabilities<br />

- Convincing management of the inverse logic of a<br />

potential increase in compliance breaches or<br />

weaknesses identified when compliance function<br />

was established, or its scope extended<br />

- Ineffective communications<br />

- Lack of a common “language” for compliance<br />

risk<br />

• A disconnection between group compliance<br />

policies and national procedures<br />

• Possible competitive distortions at the national<br />

level resulting from (group) compliance approach<br />

• Non-efficient development of compliant crossjurisdictional<br />

products and services<br />

• Overlapping regulatory requirements across<br />

financial sectors<br />

• Different, and changing, powers of the regulators,<br />

and the politicisation of the regulator<br />

• National/regional political agendas creating<br />

barriers to business<br />

• Differences in shareholder expectations in terms<br />

of corporate governance and compliance<br />

(combined with differing power/leverage of<br />

shareholders)<br />

• Increased expectations and financial awareness of<br />

customers, including consumers<br />

• Increased impact of the media.<br />

10 Basel Committee: The compliance function in banks, October 2003, p.2<br />

There were other related impediments:<br />

• Lack of empowerment of the compliance function<br />

• Lack of efficient organisational structures and unclear roles and responsibilities<br />

• Different expectations between internal stakeholders (including management) and the compliance function<br />

• Lack of pragmatism on the part of compliance staff in dealing with business<br />

• Differences in awareness of compliance issues between securities, banking, insurance, asset management businesses.<br />

Several compliance officers echoed regulators’ concerns in that they felt senior management had no well-developed, longerterm<br />

strategy towards compliance. One commented that, without a strategic view of how to “do” compliance, his organisation’s<br />

ability to remain compliant was not sustainable in a complex environment. In some more advanced jurisdictions, commentators<br />

suggested that high turnover rates in compliance staff resulted from frustration over the lack of coherent strategies. In less<br />

advanced jurisdictions, some respondents believed that management still viewed compliance as a “necessary evil”, and the<br />

compliance function as a means to pacify regulators, rather than as an effective management support tool.<br />

How do you align the scope of compliance with corporate values<br />

and goals?<br />

A number of questions sought to clarify the scope of the compliance function, to assess whether it was in line with the goals<br />

and values of the organisation, and the challenges in meeting those goals: in essence, reflecting the Basel Committee’s<br />

comment that “compliance risk management is most effective when a bank’s culture emphasises high standards of ethical<br />

behaviour at all levels of the bank”. 10<br />

The study found that most organisations’ corporate values and ethics (or codes of conduct which addressed these<br />

issues) had been clearly defined by the board, or senior management with board oversight. Interestingly, only a few<br />

respondents made a direct link between corporate values and corporate social responsibility goals. <strong>Compliance</strong> officers<br />

were often directly involved in the preparation of corporate values statements and codes of ethics. Subsequent ownership<br />

generally rested with the board and senior management, or was delegated to the compliance function or, in some cases,<br />

human resources. This latter delegation, however, raised some concerns among regulators about the risk of discontinuity<br />

when rolled out throughout an organisation.<br />

The frequency with which corporate values statements and codes of ethics were reviewed varied from explicit time<br />

intervals (e.g., annually, every 2/3 years) to “as and when the need arises”. Active communication strategies, initiated by<br />

senior management, were evident in some responses but many took a passive approach, relying on the intranet and the<br />

compliance network. There were only a few examples of staff attestation or testing requirements, although this was clearly a<br />

means of providing comfort on comprehensive awareness. Explicit training and ethical surveys were also limited, though<br />

employees of one European conglomerate underwent “dilemma studies” to select action alternatives, compliant with both<br />

corporate policies and ethical values.


© PricewaterhouseCoopers - Protecting the brand, May 2005 21<br />

What is the organisation’s vision for compliance?<br />

To assess evolution in organisational vision, and to see whether appropriate connections were being made between the<br />

compliance function and corporate values and ethics on the one hand and the organisation’s strategy on the other,<br />

participants were asked to describe the current vision and whether it had changed over the last three years.<br />

Organisations’ current vision ranged from “compliance should not cost too much and be disruptive” to <strong>Compliance</strong><br />

should “provide a high quality advisory service to staff and management”. A number of organisations said compliance was<br />

instilled in the “corporate culture” but more effort was needed to fully implement it in the organisation. Where there was a<br />

perceived need (e.g., within internationally active organisations) and/or national regulatory requirement for a compliance<br />

function, there was a clearer alignment between compliance vision and ethical values.<br />

In all cases, compliance vision had changed over the past three years: often through reinforced regulatory obligations,<br />

but sometimes in anticipation of regulators’ expectations or in order to stay in step with best business practice<br />

internationally. Clearly, management had a more profound appreciation of the importance of compliance in protecting the<br />

brand and reputation but many compliance officers expressed concern that their perceived responsibilities may extend<br />

beyond their formal authority in this respect.<br />

In international organisations, the vision had matured rather than changed over the past three years, offering a more<br />

professional and formalised approach to compliance. Respondents noted increased sensitivity and awareness both at an<br />

industry level and within their own organisations of the need for proactive, solid compliance programmes, supported by senior<br />

management. Central compliance structures (at group and divisional level) had been enhanced, with deeper awareness of<br />

which compliance activities should be performed at a central level, and which should be devolved to business lines and entities.<br />

What is the intended scope of compliance?<br />

The majority of respondents said that their organisations aimed to comply with:<br />

• Prudential and conduct of business rules<br />

• Industry best practice codes and codes of good conduct<br />

• Internal policies and codes of good conduct.<br />

However, as previously indicated, they confirmed that all related responsibilities did not fall entirely within the remit of the<br />

compliance function. <strong>Compliance</strong> with prudential rules, for example, was nearly always the responsibility of Accounting or<br />

Finance. Some respondents indicated that <strong>Compliance</strong>’s main objective was to ensure adherence purely with laws and<br />

regulations relating to business transactions, while others included industry codes of good conduct within the overall scope.<br />

However, so-called “industry best practice” codes were not always seen as best practice, nor appropriate for the organisation.<br />

14% of organisations wanted to go beyond compliance with laws and regulations, to focus on satisfying the<br />

expectations of other stakeholders, such as clients and communities, and adopting ethical social values. These participants<br />

Identified advantages of increased formalisation<br />

of the compliance function:<br />

• <strong>Compliance</strong> commanding more respect, with<br />

increased influence over business decisions<br />

• <strong>Compliance</strong> seen not just as a monitoring tool but<br />

as an active, ongoing support to management<br />

• The scope of <strong>Compliance</strong>’s responsibility<br />

extended (beyond AML, securities)<br />

• Improved awareness throughout the organisation<br />

of compliance requirements<br />

• Adoption of a more integrated compliance<br />

approach throughout the business<br />

• Adoption of risk-based approaches based on predetermined<br />

risk tolerance levels for<br />

regulatory/compliance risk, depending on the<br />

business mix<br />

• <strong>Compliance</strong> seen as a contributor to strategic<br />

objectives, such as improved corporate<br />

governance standards<br />

• Retrospective, and forward-looking, information<br />

for the board and senior management.<br />

• More proactive interaction between <strong>Compliance</strong><br />

and business<br />

• Growing appreciation of <strong>Compliance</strong>’s potential<br />

value to external stakeholders (other than<br />

regulators).


22 © PricewaterhouseCoopers - Protecting the brand, May 2005<br />

14<br />

What do you comply with?<br />

56<br />

66<br />

100<br />

100<br />

said that this was an issue on which the industry as a whole needs to focus. Increasingly, organisations took a pragmatic<br />

approach when determining with what they needed to comply. While adhering to minimum requirements in all areas, a<br />

significant number of respondents indicated that they would like to be “best in class” in selected areas. One UK respondent<br />

noted that the nature of the organisation’s business model meant that the wider risk management programme, including<br />

compliance risk management, was ultimately a capital issue. Consequently, her organisation believed it had to do enough to<br />

meet the first two examples (prudential/conduct of business rules, and industry best practice codes, etc.), and use the latter<br />

(internal policies and codes) as a commercial tool to help maximise profitability.<br />

It was noted that losing the confidence of regulators would limit business opportunities. However, regulatory scepticism<br />

appeared to extend beyond pure regulatory requirements, to best practice. One regulator commented that while institutions<br />

claim a desire to comply with best practice, having done a cost/benefit analysis, they do not often proceed.<br />

0 10 20 30 40 50 60 70 80 90 100<br />

% of respondents<br />

Ethical social standards/CSR<br />

Internal policies and procedures<br />

Industry best practice<br />

Market/conduct of business rules<br />

Prudential rules<br />

Reflections<br />

Looking at the responses overall, both serious external and internal challenges to achieving compliance were highlighted.<br />

From an external perspective, the style and forcefulness of regulators and law enforcement are evidently a cause for<br />

considerable concern, with particular consternation over regulators’ changing expectations - and perceived heavyhandedness.<br />

Strengthened anti-money laundering and combating terrorist financing requirements significantly exacerbate<br />

concerns regarding law enforcement. Although the impact of the investigations by the New York State Attorney General, Eliot<br />

Spitzer has been felt most strongly in North America, the reverberations are global. Institutions are concerned that this level<br />

of uncertainty could generate risk aversion enough to stymie business.<br />

On the positive side, corporate values, codes of ethics and conduct have been more widely established and organisations<br />

are better formulating their views on what they need to comply with, in the context of a broader spectrum of stakeholders.<br />

However, the fear generated by recent high-profile incidents, and regulatory reactions, appears to be the principal driving force<br />

behind the reshaping of the corporate vision of compliance. This situation may well change over time if there are fewer<br />

incidents. In many countries covered by the study, organisations made minimal efforts in the compliance arena until forced by<br />

regulatory requirements. It is possible that future pressure may come from other stakeholders, such as institutional investors and<br />

possibly rating agencies. The lack of progress made in demonstrating the value of the compliance function means that when<br />

the pressure is off, compliance will be subjugated to other regulatory and business priorities.<br />

From an internal perspective, many respondents accentuated the internal challenges which suggests that senior<br />

management, and business management, are still failing to appreciate fully the potential business benefits of compliant<br />

behaviour. Management needs to adopt an ongoing and consistent top-down, and bottom-up, approach to changing mindsets<br />

throughout their organisations to ingrain a deep sense of integrity. This represents a hurdle not only for organisations<br />

facing new requirements for compliance functions. In effect, cultivating broad-based, practical comprehension of the<br />

inherent advantages of engendering appropriate behaviours and business practices and processes designed for compliance


© PricewaterhouseCoopers - Protecting the brand, May 2005 23<br />

may be more difficult in jurisdictions where compliance functions have existed for some time: subtle realignments are often<br />

more difficult to achieve than substantial ones. If organisations are not convinced of the longer-term benefits, the risk is that -<br />

if and when regulatory pressure and the associated fear of regulatory action subsides - management will not have set in<br />

motion the change processes necessary to modify corporate mind-sets on a sustainable basis 11 .<br />

Attempting to tackle all the associated issues in one major project, however, is unlikely to be effective. Instead,<br />

continuous initiatives in a number of inter-related areas (with iterative reassessments as the situation evolves), together with a<br />

clearer vision of the long-term endgame, are essential. Based on an analysis of the study results, common initial challenges<br />

for management include:<br />

• Assessing risk holistically, probing further the correlation between different types of business and market risk in terms of<br />

compliance, regulatory and reputation risk<br />

• Given a definition of “compliance risk” for all business activities, clearing determining the compliance function’s<br />

associated roles and responsibilities, in the context of other control and support functions, such as internal audit, legal,<br />

risk management, human resources, etc.<br />

• Establishing the right balance between “counsellor” and “police officer” roles of the compliance function, and providing<br />

flexibility for these roles to evolve<br />

• Providing adequate resources to <strong>Compliance</strong>, targeting efficiency through appropriate human and financial resources<br />

supported by a robust technological infrastructure<br />

• Adopting a bottom-up, as well as top-down approach to achieving compliance, whereby business processes and<br />

practices are thoroughly reassessed to ensure current and future compliance, taking particular account of the<br />

technological needs.<br />

• Above all, concentrating on ingraining a deep sense of integrity into the DNA of the organisation fostering both<br />

appropriate behaviours and attitudes, and using the compliance function as a tool to promote and promulgate the<br />

required value system.<br />

Based on our analysis, we suggest that:<br />

• Management should assess the current role and<br />

future evolution of the compliance function, as<br />

part of longer-term strategies aimed at configuring<br />

business practices and processes - and indeed its<br />

overall infrastructure - with a view to instilling a<br />

deep sense of integrity and facilitating the right<br />

behaviours in its people. It should appreciate that<br />

people will not be able to behave consistently<br />

with integrity if the business processes<br />

themselves create barriers.<br />

The rest of this report considers issues such as the roles and responsibilities of the compliance function, its configuration,<br />

and, particularly, the means by which to promote appropriate behaviours and consequently extract the inherent value of the<br />

compliance function for the business overall. Efforts and progress in these areas, however, are likely to be ineffectual in the<br />

longer-term if not predicated on uncontested management appreciation of - and striving for - the realisation of the intrinsic<br />

value potential of compliant behaviours, supported by appropriate business practices and processes.<br />

11 Initiatives that can help organisations nurture a compliance mind-set are<br />

considered in more detail on PricewaterhouseCoopers’ Global Best Practices<br />

website at www.globalbestpractices.com.


24 © PricewaterhouseCoopers - Protecting the brand, May 2005<br />

The compliance function - police officer or counsellor?<br />

70<br />

60<br />

50<br />

40<br />

30<br />

20<br />

10<br />

0<br />

40<br />

56<br />

% of total responses<br />

<strong>Compliance</strong> function goals<br />

60<br />

9<br />

16<br />

What should be the primary goals of a compliance function within a financial<br />

institution?<br />

To help the firm anticipate and plan for changes in regulations<br />

To ensure that reputation risk is being managed effectively<br />

To ensure that the firm is in compliance with regulations<br />

To act as the champion of the customer within the firm<br />

To influence the regulatory process in the interests of the firm<br />

To ensure that regulatory risk in the institution is being managed effectively<br />

To ensure compliance with regulations and both internal and external<br />

codes of conduct in the development of new products and markets<br />

To train and educate staff in regulatory requirements and the requirements<br />

of internal policies and procedures<br />

To build greater confidence in the organisation on the part of clients<br />

To act as a central repository of all information on rules, codes and<br />

business practices and ensure dissemination to all appropriate people in<br />

the organisation<br />

To advise the business units on how to ensure that new services and new<br />

products are compliant<br />

51<br />

35<br />

43<br />

10<br />

26<br />

43<br />

What are the objectives of the compliance function?<br />

Most respondents considered all the goals relevant, to a greater or lesser extent (see chart left). However, “to ensure the firm<br />

is in compliance with regulations” was ranked the highest, followed closely by “to ensure that reputation risk is being<br />

managed effectively” and “to ensure that regulatory risk is being managed effectively”. The two lowest rated were “to build<br />

greater confidence in the organisation on the part of clients” and “to act as the champion of the customer within the firm”.<br />

Having said that, one Australian respondent saw <strong>Compliance</strong> in a way as a marketing tool, differentiating the firm from<br />

boutique competitors. Also, the link between properly managing reputation risk and client confidence was stressed.<br />

One North American respondent indicated that some objectives - such as “to help the firm anticipate and plan for<br />

changes in regulations” - ended up on the backburner, due to lack of resources. Conversely, a UK respondent underlined the<br />

importance of this particular objective as it enabled <strong>Compliance</strong> to better advise management and help prepare business for<br />

changes associated with regulatory developments.<br />

Increased emphasis on providing support and advice to management was a common theme. A French bank stressed<br />

that the over-riding aim must be to keep management out of trouble, implying three key objectives for the compliance<br />

function:<br />

i) Provide advice and support to management in managing regulatory risk in terms of business transactions<br />

ii) Train and educate staff, raising awareness in the business of compliance requirements<br />

iii) Improve relationships with regulators through ongoing dialogue and through participating in the regulatory debate.<br />

This echoes to a certain extent a North American respondent who suggested that the overarching goal of the compliance<br />

function should be to provide the expertise to help the firm manage regulatory and reputation risk and that this could be<br />

accomplished on the front-end by being seen as a trusted advisor (involved in change management, training, consultation,<br />

etc.) and, on the back-end, by verifying compliance (i.e., testing, monitoring risk, and so forth). Notably, French institutions<br />

tended to de-emphasise compliance verification activities.


© PricewaterhouseCoopers - Protecting the brand, May 2005 25<br />

What are the roles and responsibilities of the compliance function?<br />

A number of the questions in the questionnaire were designed to probe the current roles and responsibilities of the<br />

compliance function. The study found that these were changing in line with the objectives discussed earlier. Although to<br />

some, <strong>Compliance</strong> was still primarily a control function, the emphasis was noticeably shifting towards a balance between a<br />

“counsellor” (trusted advisor) and “police officer”, in line with the objectives discussed above. 30% of respondents indicated<br />

that the roles and responsibilities of the compliance function were formalised at group and business line level, through a<br />

compliance charter, formal terms of reference, or similar. 33% indicated that these were implicit in compliance policies.<br />

Respondents largely agreed with the list of compliance activities set out in the table (below). Their activities could be split<br />

between the two roles, but respondents stressed that there was substantial interplay between them (it must be stressed again<br />

that the percentages included in the table are purely indicative). Certain trends however were evident. In the Anglo-Saxon<br />

countries (United States, Canada, Australia and the UK), there appeared to be more emphasis on a “friendly police officer”<br />

approach. <strong>Compliance</strong> monitoring activity represents a higher percentage than the international average, with “advice”<br />

representing an equal percentage. However, this could also reflect a more manual approach to compliance monitoring activities,<br />

and a lack of technological support. Organisations in Japan and Hong Kong placed significantly more emphasis on training and<br />

education of business units, and embedding the compliance culture. Continental European respondents generally seemed to<br />

place more emphasis on i) establishing compliance policies and procedures, ii) monitoring and interpreting regulatory<br />

developments, and iii) providing advice to business.<br />

Percentage of compliance function activity<br />

ANGLO<br />

CONTINENTAL<br />

TOTAL SAXON ASIA EUROPE<br />

Police officer<br />

Monitoring compliance with procedures 16 26 11 10<br />

Reporting to management 8 10 10 5<br />

Counsellor<br />

Promoting the adoption of a compliance culture within the organisation 5 3 10 6<br />

Interface with regulators 6 7 1 5<br />

Monitoring and interpreting regulatory developments 12 7 12 13<br />

Taking preventative or corrective measures* 5 5 7 3<br />

Establishing compliance policies and procedures 16 11 12 22<br />

Providing advice (including a helpline) 19 19 23 22<br />

New product/market approval processes 5 4 2 6<br />

Training and education of business units 6 5 11 6<br />

Further developing the compliance function’s role 2 3 1 2<br />

100 100 100 100<br />

“It is not yet clear whether I’m a vicar or a policeman.”<br />

<strong>Compliance</strong> charter/terms of references<br />

23<br />

4 4 6<br />

33<br />

30<br />

Explicity in charter (or similar)<br />

Implicity in policies/instructions<br />

No charter or similar<br />

Update underway/required<br />

Developing<br />

No response<br />

* Corrective measures generally fall more under the “police officer” role.


26 © PricewaterhouseCoopers - Protecting the brand, May 2005<br />

Police officer<br />

Monitoring compliance with policies and procedures<br />

“Three line of control approach:<br />

• Business unit - execution of controls<br />

• Group compliance - oversight of monitoring<br />

and testing<br />

• Group audit - independent assurance”<br />

Over 95% of respondents indicated that <strong>Compliance</strong> was responsible for monitoring adherence to policies and procedures,<br />

often working closely with internal audit. However, in a few cases - generally where compliance functions were less<br />

developed - this was the sole responsibility of internal audit. In some European countries, however, where explicit<br />

requirements for compliance functions were relatively recent, less emphasis was placed on <strong>Compliance</strong>’s role with regards to<br />

compliance monitoring (the primary emphasis being advice to business).<br />

Monitoring day-to-day business transactions (suspicious transactions, employee dealing, etc.) was often an intrinsic<br />

part of local compliance staff responsibility. These compliance staff might be simultaneously responsible for oversight of<br />

monitoring and testing at the business unit level, potentially creating tensions and confusion about the differentiation<br />

between the roles. Regular reporting was both to local management, and through the compliance network.<br />

Where appropriate technological infrastructures were in place, Group <strong>Compliance</strong> backed up this “real-time”<br />

monitoring (e.g. with global trading position monitoring). Group compliance also undertook special monitoring visits,<br />

sometimes in conjunction with internal audit and legal. One European respondent carried out three to four wider “theme”<br />

reviews per annum into specific risk areas. A North American respondent indicated that internal audit undertook some 20 to<br />

30 special reviews into compliance on an annual basis. More broadly, <strong>Compliance</strong> collaborated closely with internal audit to<br />

monitor compliance, often providing advice to internal audit as to what should be covered in its annual audit plan. However,<br />

although the roles of compliance and internal audit were sometimes clarified through compliance charters or service level<br />

agreements (SLAs), some respondents mentioned also the blurring of lines between the two functions, and the fact that<br />

senior management and business did not always understand the differences between their roles. Others stressed frequent<br />

communication as a means to avoid overlap between <strong>Compliance</strong> and internal audit.<br />

<strong>Compliance</strong>’s ability to comprehensively prepare its monitoring plan was dependent on its awareness of both past<br />

events, and future regulatory and business developments. Where <strong>Compliance</strong> was not involved directly in new business<br />

initiatives, respondents indicated that both business and internal audit kept <strong>Compliance</strong> informed of potential compliance<br />

risks emerging from new business in the majority of cases (see p. 33).<br />

Taking corrective measures<br />

Business line management was deemed responsible, in the main, for the rectification of compliance breaches and<br />

weaknesses, although, this was seen as <strong>Compliance</strong>’s responsibility in a number of cases. In leading organisations,


© PricewaterhouseCoopers - Protecting the brand, May 2005 27<br />

<strong>Compliance</strong>:<br />

• decided whether a breach should be reported to the regulator,<br />

• informed senior management if the breach had to be reported to the regulator and/or was considered material from an<br />

internal perspective,<br />

• advised business on rectification,<br />

• monitored progress on rectification (in conjunction with internal audit) and<br />

• reported to senior management/the board on rectification progress.<br />

If not reported to the regulator, breaches were nonetheless escalated to senior management or the board depending on the<br />

materiality of the breach or deficiency (according to pre-established parameters). One respondent had an incident grading<br />

system, which predetermined who was responsible for rectification (see also p. 42). Over 90% of respondents said they<br />

ensured root cause analysis was undertaken to identify cases of potential systemic weakness, ensuring appropriate actions<br />

are taken, including penalising personnel where appropriate. Notably, however, no established breach rectification process<br />

was in place in some organisations where i) the compliance function was new, and ii) there had been no significant incidents<br />

in that country.<br />

How often does the compliance function report<br />

to the board of directors ?<br />

3<br />

3<br />

11<br />

9<br />

3 3<br />

40<br />

14<br />

14<br />

Reporting to the board/senior management<br />

84% of respondents reported directly to the board or appropriate board committee; the remaining 16% reporting to senior<br />

management. In over 95% of organisations, either a member of senior management was directly responsible for compliance,<br />

or the compliance officer reported directly to a member of senior management. 40% of respondents indicated that formal<br />

reporting to the board took place quarterly: an additional 17% said that reporting was actually more frequent (either five<br />

times per year, or monthly). 3% did not prepare formal reports for the board.<br />

annually<br />

semi-annually<br />

quarterly<br />

5 times annually<br />

bi-monthly<br />

monthly<br />

regularly<br />

on request<br />

do not report


28 © PricewaterhouseCoopers - Protecting the brand, May 2005<br />

Group <strong>Compliance</strong> responsibilities<br />

• Set vision, profile, appetite and culture<br />

• Set framework, policy, strategy<br />

• Communicate that the management of<br />

compliance and operational risk is an institutional<br />

priority<br />

• Provide and reward “no surprises” openness<br />

attitude<br />

• Act as a counsellor to business on policy<br />

implementation<br />

• Oversight control environment<br />

• Manage stakeholder interaction to achieve<br />

awareness and collaboration<br />

• Obtain and act on relevant management<br />

information.<br />

Business unit compliance responsibilities<br />

• Create a risk awareness profile and culture<br />

• Implement and manage risk strategy consistently<br />

throughout the organisation<br />

• Communicate that the management of<br />

compliance and operational risk is an institutional<br />

priority<br />

• Translate strategy into policies, processes and<br />

procedures<br />

• Promote and reward “no surprises” openness<br />

attitude.<br />

• Implement and maintain effective control<br />

environment<br />

• Generate and utilise effective management<br />

information systems.<br />

Counsellor<br />

International institutions saw <strong>Compliance</strong> as better placed to add value to the organisation, on both a strategic and day-today<br />

transactional basis, if perceived as a trusted advisor to management at all levels in the business. This trend was evident<br />

in the majority of the regions covered in the study, although in some organisations there appeared to be a disconnection<br />

between the goal of fostering a compliance culture and the empowerment of the compliance function. In Continental Europe<br />

(e.g. Belgium, the Netherlands, Sweden), the concept appeared generally well understood - although the necessary<br />

structures and resources were not yet in place to realise it fully. In the UK and Canada, there was a consistent move in this<br />

direction, although some respondents suggested this was creating some political tensions within the organisation.<br />

Assuming a role as an advisor to business created different roles and responsibilities at group, regional and local levels,<br />

and between business lines and legal entities. One Australian institution allocated responsibilities between the group and<br />

business units as shown in the box.<br />

Promoting the adoption of a compliance culture within the organisation<br />

As an over-arching activity - impinging to a greater or lesser extent on all the other activities - the relatively low percentage<br />

rate in the table above (p. 25) is understandable. Few projects or ongoing activities were tagged “promoting the adoption of<br />

a compliance culture” although a wide range of activities could be designed with this goal in mind, either explicitly or<br />

implicitly. The primary role that <strong>Compliance</strong> played in promoting a compliance culture was one of communication, designed<br />

to facilitate consistent interpretation of the “tone at the top” at the business level. Respondents described the role as a<br />

“vital”, “critical”, “central”, but also “subtle” and “intrinsic”. However, for some organisations no formal role was conceived.<br />

Other respondents said that they were aware that the role needed to be broader than it is. To be effective, though,<br />

<strong>Compliance</strong> needed the respect of business units and this depended not only on <strong>Compliance</strong>’s demonstrating sound<br />

business understanding but also its recognised senior status - acknowledged explicitly by senior management - within the<br />

organisation.<br />

Respondents mostly indicated that <strong>Compliance</strong> was an active advisor to both the board and management in effecting<br />

changes necessitated by specific new regulations. <strong>Compliance</strong> informed the board of the business impact of regulatory<br />

developments, put forward proposals for changes required, and subsequently supported management in implementation.<br />

A North American respondent indicated that <strong>Compliance</strong>’s role then went further in evaluating the effectiveness of the<br />

changes through obtaining employee feedback, and sustaining the changes through developing enhanced scenario or other<br />

training tools to help the business cope with the changes on a daily basis.<br />

Only in a few cases, however, were there clear indications of <strong>Compliance</strong>’s active role - and authority - in terms of<br />

coherent change management programmes, targeting ongoing improvements to the compliance culture.


© PricewaterhouseCoopers - Protecting the brand, May 2005 29<br />

Monitoring external stakeholder expectations<br />

Changing stakeholder expectations, in the broader sense, was considered a significant challenge to achieving compliance<br />

(see p. 19). Although a relatively systematic and broad-based approach to monitoring external stakeholder expectations from<br />

a compliance perspective existed in North America, Australia, Japan and the UK (involving <strong>Compliance</strong>, business and<br />

supporting departments, such as legal, customer service, marketing, etc.), in some European countries, it was primarily<br />

<strong>Compliance</strong>’s responsibility to monitor such expectations.<br />

Approach to systematic monitoring of external stakeholders<br />

• Ongoing communication and dialogue with regulators<br />

• Monitoring the media particularly press coverage of other institutions’ experiences with regulatory<br />

breaches, and consumer protests.<br />

• Monitoring changing customer expectations through:<br />

- Reviewing customer complaints on a regular basis, as well as regular customer satisfaction surveys or<br />

reputation surveys. One respondent indicated that an independent third party carried out a customer<br />

satisfaction survey on behalf of the organisation on a quarterly basis.<br />

- Regular interaction with senior and business/line management to gauge client expectations, as well as<br />

with business development and sales teams.<br />

• Monitoring industry-wide developments through participation in industry associations and peer groupings,<br />

including, where relevant, <strong>Compliance</strong> Officer Associations.<br />

• Monitoring shareholder expectations: through dialogue, surveys, board participation.<br />

Important external stakeholders<br />

100<br />

90 95<br />

80<br />

70<br />

60<br />

50<br />

40<br />

30<br />

36<br />

20<br />

31 29<br />

29 29<br />

10<br />

13<br />

0<br />

7 5<br />

% of total responses<br />

6<br />

Not surprisingly, regulators were deemed the most important external stakeholder from a compliance perspective. External<br />

auditors were also rated relatively highly, together with law enforcement. Customers, analysts (including rating agencies) and<br />

the general public were ranked as moderately important. A respondent in the Nordic region did note the increasing emphasis<br />

institutional investors placed on well-functioning compliance functions. One German respondent considered that, if rating<br />

agencies were to focus on compliance function effectiveness (as they are starting to look at corporate governance regimes),<br />

this could have a positive impact on the perceived value of the function within the organisation. However, a French<br />

compliance officer, having been surveyed on a number of occasions by rating agencies, believed their questions were not<br />

probing enough.<br />

Regulators<br />

Law Enforcement<br />

Investors/ shareholders<br />

Analysts (inc. rating agencies)<br />

External auditors<br />

Customers<br />

General Public<br />

Peers<br />

Partners<br />

Media


30 © PricewaterhouseCoopers - Protecting the brand, May 2005<br />

Contacts with regulators<br />

Interface with regulators<br />

13<br />

12<br />

2<br />

9<br />

17<br />

47<br />

<strong>Compliance</strong><br />

Senior manager with compliance<br />

responsibility<br />

Other department<br />

Various Senior managers<br />

Board members<br />

No restriction<br />

The majority of compliance officers indicated that their relationship with (local) regulators was mainly open, although<br />

Japanese respondents suggested more need for formality. 47% of respondents indicated that - generally - <strong>Compliance</strong> was<br />

the central point of contact with the regulators, although 12% indicated another department, either finance/accounting (the<br />

department responsible for prudential reporting) or the legal department was the central contact. However, a number of<br />

respondents stressed that this depended on the individual regulator. 17% indicated that the central point of contact was the<br />

member of senior management with compliance responsibility, although 13% indicated that various members of senior<br />

management had contact with the regulators. In effect, communication through nominated central contacts, or <strong>Compliance</strong>,<br />

was often complemented by regular informal contacts with senior management and/or the board.<br />

Respondents stressed not only the different regulators’ attitudes (some more dictatorial than others), but also the<br />

differing levels of capability/approaches of regulators’ staff (e.g., policy versus supervision). Four aspects of regulatory<br />

relationships needed to be effectively co-ordinated (see box opposite): a miscommunication in one area could affect the<br />

relationship overall, creating an impression of inconsistency. A number of Anglo-Saxon respondents dealt with this by:<br />

1. Maintaining a log or central database of all incoming and outgoing communication with the regulator(s).<br />

2. Developing regulator “engagement” plans.<br />

Respondents appreciated the increased dialogue and growing convergence of regulatory approaches, and attitudes,<br />

internationally, although overall regulatory complexity was not reduced. One respondent mentioned that it was often<br />

useful to talk to the local regulator about difficulties faced in other countries because this could improve the understanding of<br />

both the local (home country) regulator of difficulties faced within the group and that of the foreign regulator because of<br />

enhanced communication between regulators at the international level.<br />

“The function’s biggest challenge today is the<br />

rising regulatory bar driven by new and unclear<br />

interpretations of requirements. The question<br />

becomes how do you protect shareholder<br />

interests in a world of uncertain regulator<br />

interpretations”.


© PricewaterhouseCoopers - Protecting the brand, May 2005 31<br />

Four aspects of regulatory relationships<br />

Ongoing dialogue & lobbying<br />

Regulatory reporting (prudential and market activity reporting)<br />

On-site reviews<br />

Crisis management and remediation<br />

Regular contact with the regulators did not often translate into direct attempts to influence the regulatory agenda. Any such attempts were<br />

frequently made through industry associations. According to this sample, <strong>Compliance</strong> and Legal joined forces to monitor and interpret<br />

regulatory developments in many cases (36%): twice as often as Legal solely being responsible (18%). This was most prevalent in civil law<br />

jurisdictions. Nevertheless, this approach was also adopted in the UK and the US (particularly in cases where legal and compliance are<br />

combined organisationally). The second most popular approach was for <strong>Compliance</strong> to monitor developments alone (30%). All but three<br />

respondents indicated that monitoring was carried on a proactive basis, although many adopted a combined proactive/reactive approach.<br />

The implication was, however, that such pro-activity referred only to rules in the pipeline, rather than influencing the regulatory agenda or<br />

proactively pre-empting new regulations.<br />

<strong>Compliance</strong> had a role to play in regulatory reporting specific to its remit. Generally, this did not include prudential reporting, although a few<br />

respondents indicated that <strong>Compliance</strong> acted in an advisory capacity, in terms of both the prudential reports and processes.<br />

A number of respondents indicated that different approaches were required when dealing with inspection teams, as opposed to the policy<br />

divisions, of regulatory authorities. A number stressed that <strong>Compliance</strong> should have a key role in terms of preparing for onsite supervisory<br />

visits: some UK respondents, for example, underlined the importance of <strong>Compliance</strong>’s direct involvement in FSA visits relating to its<br />

ARROW programme.<br />

This was covered, to a certain extent, in the section on “corrective measures” above. Generally, respondents said that <strong>Compliance</strong> was not<br />

directly involved in crisis management or in the remediation processes themselves: senior or business management was responsible<br />

(depending on the severity of the situation). However, <strong>Compliance</strong> would often monitor, and report on, remediation progress internally. In<br />

some organisations, management sought <strong>Compliance</strong>’s advice in managing a crisis, particularly in terms of communicating with regulators<br />

(often in collaboration with the legal department) and, occasionally, other external stakeholders.<br />

Taking preventative measures<br />

Respondents felt that <strong>Compliance</strong> should be in a position to place more emphasis on prevention rather than correction,<br />

although not all felt that they were. Asked whether their focus is primarily on i) risk identification and rectification, or ii) risk<br />

mitigation and management, many said “both”, and those who indicated the former said they were trying to migrate<br />

towards the latter. They indicated that this could depend, however, on the nature of the compliance risks: “fire-fighting”<br />

may be more prevalent in areas such as anti-money laundering.


32 © PricewaterhouseCoopers - Protecting the brand, May 2005<br />

Group/centralised policies<br />

Establishing compliance policies and procedures<br />

12<br />

38<br />

Extensive<br />

Limited<br />

None<br />

50<br />

69% of respondents indicated that <strong>Compliance</strong> was responsible for, or collaborated with management and/or the board in,<br />

establishing compliance policies and associated procedures. 12% indicated that compliance policies were the responsibility<br />

of the board, and 17% said that they were management’s responsibility, although often with assistance from the compliance<br />

function. Only 2% indicated that either the audit or legal departments were responsible for compliance policies.<br />

88% of respondents indicated centralised, or group, compliance control through the imposition of group-wide (often<br />

board approved) compliance policies, with certain levels of autonomy delegated to divisional compliance functions to<br />

adjust these policies to specific business, regional or local requirements. Of these, 50% indicated that these<br />

group/centralised policies were extensive, while 38% indicated that they were relatively limited.<br />

Some respondents indicated that such policies were considered minimum standards: more demanding local<br />

requirements would have to be complied with. Some said that group standards must be adhered to even if they were<br />

stricter than local requirements. Others, however, believed that, given an acceptable level of conformity with group<br />

standards, these standards should not put the organisation at a competitive disadvantage locally. As previously mentioned,<br />

a number of international organisations had begun to rethink the scope of the group-wide compliance policy approach,<br />

recognising the extensive tailoring often required at the business line, regional and local level. Also, 9% of respondents<br />

indicated that responsibilities for compliance policies were totally decentralised, with group compliance acting only in an<br />

advisory capacity.<br />

Application of group/centralised policies<br />

Providing advice (including helpline)<br />

21<br />

9<br />

70<br />

Mandatory<br />

(but with regional/local tailoring)<br />

Voluntary<br />

Local<br />

Responses indicated three main dimensions to the advisory role: i) advising senior management on an ongoing basis, ii)<br />

advising business management in day-to-day business transactions and iii) providing a general helpline to business. Even<br />

in “advanced” countries, however, this advisory support was often seen as primarily reactive, responding to requests from<br />

business. How proactive <strong>Compliance</strong> was - or could be - depended on i) the status given to <strong>Compliance</strong> by senior<br />

management, ii) the degree of trust between <strong>Compliance</strong> and business, iii) <strong>Compliance</strong>’s proximity to the business and,<br />

importantly, iv) the <strong>Compliance</strong> resources available.<br />

37% of respondents had a formal helpline, but most stressed that all staff had access to relevant compliance officers<br />

and staff, inside and outside office hours. One respondent mentioned that their intranet also contained discussion fora,<br />

allowing staff to discuss ethical issues: others mentioned the value of “ethics hotlines”. 12 Few respondents indicated that<br />

specific technology (apart from telephones, email, intranet) supported the helpline or that advice given was made available<br />

more broadly. However, some indicated that the quality of advice was used as a performance measure.<br />

12 See also whistle-blowing systems, p. 42


© PricewaterhouseCoopers - Protecting the brand, May 2005 33<br />

New product/market approval process<br />

Perceptions as to whether advice was proactive did not rely on the existence of a helpline, although the “availability” of<br />

<strong>Compliance</strong> was obviously an important factor. Positive perceptions of <strong>Compliance</strong> derived from its ability to facilitate<br />

business: respondents talked of the need for <strong>Compliance</strong> to be both pragmatic and “creative” in finding solutions for<br />

transacting business in a compliant fashion.<br />

51% of respondents were involved in new business approval processes, although the level of involvement varied.<br />

International institutions increasingly involved <strong>Compliance</strong> - on a systematic basis - in assessing new products and<br />

services and plans for entry into new markets and for due diligence on mergers and acquisitions. 25% of respondents said<br />

that <strong>Compliance</strong> sign-off was required on all new proposals - including outsourcing and offshoring, when appropriate - and<br />

that <strong>Compliance</strong> was involved in key risk and control committees. Others mentioned that <strong>Compliance</strong> had both the right to<br />

veto new proposals, and the subsequent right of appeal.<br />

Group <strong>Compliance</strong> at one international bank was the driver of a screening committee. Business management would<br />

escalate clearance requests for new products, etc. rapidly up the organisation for review by the committee, filtering out<br />

inappropriate requests on the way. An Australian asset management firm said that business was encouraged to engage<br />

control groups, including <strong>Compliance</strong> and Legal, early in the process and that management was aware that the executive<br />

committee would not approve any venture without <strong>Compliance</strong> sign-off. In Japan, respondents were involved in new<br />

products but not in M&A due diligence from the outset. Only 30% of respondents were systematically involved in new IT<br />

systems.<br />

24% of respondents indicated that there was little or no systematic involvement of <strong>Compliance</strong> in new business,<br />

although respondents indicated that <strong>Compliance</strong> was informed after the event. Some respondents said that business had<br />

responsibility to inform compliance when there were compliance implications in new business, but this did not necessarily<br />

parallel clear indications of a high level of business understanding/awareness of potential compliance implications.<br />

“The business units often seem to be more<br />

creative than the compliance function in finding<br />

solutions for achieving compliance.”<br />

60<br />

50<br />

40<br />

30<br />

20<br />

10<br />

<strong>Compliance</strong> reesponsibilities regarding new business<br />

25<br />

0<br />

Percentage of total responses<br />

80<br />

70<br />

60<br />

50<br />

40<br />

30<br />

20<br />

10<br />

3<br />

51<br />

<strong>Compliance</strong> sign-off<br />

<strong>Compliance</strong> right of veto<br />

<strong>Compliance</strong> involvement in approval process<br />

No (formal) involvement<br />

73<br />

0<br />

Percentage of total responses<br />

Types of new business<br />

57<br />

46<br />

24<br />

30<br />

Products<br />

New market due diligence<br />

Mergers & acquisitions<br />

IT systems


34 © PricewaterhouseCoopers - Protecting the brand, May 2005<br />

Specific challenges identified for the compliance<br />

function<br />

General:<br />

• Allocating compliance resources effectively in<br />

order to manage risks appropriately<br />

• Appropriate sharing of compliance monitoring<br />

responsibilities between <strong>Compliance</strong> and<br />

business (the issue of “operational compliance”<br />

as regards day-to-day transactions and<br />

<strong>Compliance</strong>’s oversight role)<br />

• Being able to advise management appropriately<br />

in light of complexity of business, speed of<br />

regulatory change and lack of clarity regarding<br />

regulatory expectations<br />

• Increased appetite amongst regulators for<br />

enforcement.<br />

Resources:<br />

• Lack of appropriate technological<br />

infrastructure: working with legacy systems to<br />

generate management information for<br />

compliance<br />

• Inability to justify the cost of compliance<br />

• Variable technical capabilities of compliance<br />

staff.<br />

Culture:<br />

• Acceptance of compliance by front office units<br />

• Corporate wide education as to the role of<br />

compliance and the obligations of the staff<br />

thereof<br />

• Ensuring that business units are compliant<br />

• Ensuring compliance becomes more involved in<br />

strategic decision-making<br />

• Embedding compliance within the business<br />

• Balancing stakeholder, management and<br />

regulators requirements.<br />

Training and education of the business units<br />

71% of respondents indicated that their organisation had an induction or orientation programme for all new joiners and this<br />

programme either incorporated a session on compliance, or that codes of conduct were issued to all new joiners (in some<br />

cases, with a requirement for formal signed acceptance of the code by the employee). One respondent indicated that this<br />

“starter pack” included explicit instructions on incident reporting procedures. However, 18% of respondents indicated that<br />

there was no induction programme (unless to cover areas mandated by regulation) or <strong>Compliance</strong> took no role. In these<br />

cases, codes of conduct were often posted on the organisation’s intranet. Induction programmes, where run, were frequently<br />

organised by human resources with <strong>Compliance</strong> supplying necessary content. New management, or senior employees with<br />

specific responsibilities (e.g. Approved Persons in the UK) underwent a one-to-one session with local compliance officers,<br />

who would determine ongoing training requirements.<br />

Asked what role <strong>Compliance</strong> played in training and education of front-line businesses, responses ranged from<br />

<strong>Compliance</strong> having a major role to little involvement at all. In some cases, <strong>Compliance</strong> had primary responsibility, assessing<br />

the training required, developing the necessary materials and delivering the training sessions, using a combination of direct<br />

and e-learning methods. Alternatively, <strong>Compliance</strong> worked closely with HR to design and deliver such training.<br />

Further developing the role of the compliance function<br />

What role did <strong>Compliance</strong> play in promoting the development of the compliance function? Dutch respondents mostly<br />

stressed their efforts to raise <strong>Compliance</strong>’s profile externally through publications, networking, and so forth. Other<br />

respondents mentioned internal communication initiatives, such as newsletters.<br />

Clearly, this role was not an explicit remit in many cases, although implicitly <strong>Compliance</strong> drove the process. Some<br />

respondents stressed senior management’s responsibility in the development of the compliance function but Group (or head<br />

office) <strong>Compliance</strong> often had a major role in enhancing the <strong>Compliance</strong> network within the organisation, through both<br />

feedback from the network and close collaboration with management. On-site visits by Group <strong>Compliance</strong> were also used to<br />

support the development of the function overall. Key here was the way in which <strong>Compliance</strong> was structured within the<br />

organisation and its reporting lines (discussed in the next section).<br />

Overall, as suggested earlier, respondents felt that a considerable amount of work was still required to develop the role,<br />

and that longer-term strategies were under-developed.


© PricewaterhouseCoopers - Protecting the brand, May 2005 35<br />

What competences does the compliance function now need?<br />

The enhanced role of <strong>Compliance</strong> as an advisor to management raised issues around the competences of compliance officers<br />

and staff at both group level, and within business lines/operating units. Respondents indicated that a key competence is a deep<br />

knowledge and understanding of the business, combined with strong influencing skills. In the US and UK, the tendency in the<br />

past for <strong>Compliance</strong> functions to be managed and staffed primarily by lawyers or accountants was changing. <strong>Compliance</strong><br />

functions were being reconceived to encompass a relatively broad blend of skills and experience. In Continental Europe, Japan<br />

and Hong Kong, the trend was to configure compliance functions on this basis from the outset. A French respondent indicated<br />

that the compliance function’s current complement included lawyers, accountants, and internal controllers, together with former<br />

regulators, analysts, front-office staff and policemen. An Italian respondent said that the compliance officer should have a<br />

systemic view of the business, good analytical and process innovation skills, as well as good communication skills.<br />

Not surprisingly, given this perceived range of required competences, respondents indicated that there were no prerequisites<br />

for qualifications for compliance officers and staff, except in securities firms where there was a preference for a legal<br />

background. A number of respondents, principally in Continental Europe and Hong Kong, did indicate that a university degree<br />

was required. An Italian respondent suggested that the range of responsibilities of the compliance function actually necessitated<br />

a business degree.<br />

“A personal profile characterised by qualities of<br />

discretion, neutrality, independence of judgement<br />

and professional knowledge and experience of the<br />

activities of the company.”<br />

Reflections<br />

Clearly, organisations are at different stages of evolution in defining the roles and responsibilities of the compliance function.<br />

<strong>Compliance</strong> functions themselves - within individual organisations - are also at different stages of evolution. In some regions,<br />

Asia for example, many aspects of management, including compliance activities, are not yet clearly defined. For compliance<br />

to be recognised as a business facilitator as well as a protective capability - comparable to credit risk management (for<br />

example) - management attitudes need to evolve further. Having defined compliance risk - and the overall scope of<br />

<strong>Compliance</strong>’s remit - a key management goal must be to strike the right balance between <strong>Compliance</strong>’s “police officer” and<br />

“counsellor” roles, against the backdrop of the relative strength of the compliance culture within the organisation, i.e., how<br />

deeply a sense of integrity is ingrained. Here again, it is a question of determining the essential roles and responsibilities, and<br />

ensuring that each aspect can be addressed appropriately by <strong>Compliance</strong> or, where necessary, another control function<br />

supporting <strong>Compliance</strong>. However, the compliance function shares responsibility for creating and maintaining this balance.<br />

<strong>Compliance</strong> skills and competences<br />

From the study, it is clear that compliance officers believe that their ability to create this equilibrium depends on the level of<br />

trust generated in the business. They strongly emphasised personal qualities: the ability to engender respect in the business,<br />

discretion, personal integrity, fairness and independence of judgement, as well as the clout of the compliance officer (which


36 © PricewaterhouseCoopers - Protecting the brand, May 2005<br />

today often derives from his/her seniority), as well as perceived standing with the regulators. However, in order to ensure the<br />

effectiveness of the compliance network overall, compliance officers’ ability to influence business decisions should not rely<br />

on the level of seniority, but rather on their knowledge of the business and of the regulations applying to it, combined with<br />

insight into regulators’ intentions.<br />

Given these qualities, the principal prerequisite for engendering trust is pragmatism - the ability to find appropriate, timely<br />

solutions to compliant but profitable business. To be pragmatic, compliance officers and staff need to focus on business actuality<br />

- the competitive challenges business faces today - in the context of past/current compliant performance and future regulatory<br />

requirements. <strong>Compliance</strong>, in some ways, needs broader vision than business itself, and the ability to communicate this vision<br />

coherently. This, however, may be a tall order when i) <strong>Compliance</strong> does not report to the right people at the right levels, ii)<br />

appropriate remuneration policies are not in place (and the appraisal process is driven by business and business constraints), iii)<br />

relatively junior staff are involved in influencing business decisions and iv) there are difficulties in ensuring equivalent competences<br />

in compliance staff throughout the compliance network.<br />

The blend of skills and competences required by today’s compliance function - to achieve the police officer/counsellor<br />

balance - presupposes a mixture of personality types, and the need for good communication within the compliance function, as<br />

well as team-building and leadership skills in the compliance officer. This reinforces the importance of clearly defined roles and<br />

responsibilities within the compliance function, particularly in terms of interaction with various internal stakeholders, such as<br />

internal audit, risk management, human resources, and so forth. It also suggests that considerable attention needs to be paid to<br />

ongoing training of compliance officers and staff, progressively building the necessary competences, as the roles and<br />

responsibilities of the compliance function evolve. Training needs to encompass not only regulatory developments, but also<br />

important business and market developments, together with competence-enhancing education (e.g. interpersonal skills,<br />

communication skills, team building, etc.).<br />

Some aspects of the overall programme need to be organisation-specific, taking account of the nature and scope of the<br />

business(es) and the configuration of its compliance function. However, given the relatively unique skill-set required for<br />

compliance officers and staff, internal training could be greatly supplemented by increased external peer-group interaction.<br />

The lack of access - except in Anglo-Saxon countries - to external education programmes for compliance officers and<br />

staff may impede ongoing “professionalisation” of the compliance function. There are moves to establish compliance officer<br />

associations, or institutes, in certain countries in Continental Europe. Luxembourg has had a <strong>Compliance</strong> Officer Association<br />

since 2000. The Swiss Association of <strong>Compliance</strong> Officers was established in 1998. Additionally, the nascent European<br />

<strong>Compliance</strong> Association runs annual conferences for compliance professionals which have been well-attended. In other<br />

countries, industry associations (e.g. the Belgian Bankers Association) are beginning to focus on providing compliance-related<br />

training. This is an issue which needs further attention broadly in non-Anglo-Saxon countries.<br />

The benefits of compliance associations could extend beyond training and education, however. National, regional and,<br />

indeed, international compliance institutes or associations could eventually provide a much-needed interlocutor for regulators.


© PricewaterhouseCoopers - Protecting the brand, May 2005 37<br />

Perfecting the balance<br />

Prevention is better than a cure<br />

The role of “trusted advisor” shifts the balance more towards preventative measures than has necessarily been the case in<br />

the past in Anglo-Saxon countries. Effective prevention requires a multi-pronged, holistic approach (which naturally may<br />

instigate corrective measures):<br />

• Anticipating regulatory intentions, and making an early assessment of potential impact on business from a compliance<br />

perspective, coupled with effective lobbying, can help ward off or rationalise requirements where the cost may far<br />

outweigh the potential benefits. Such assessments also feed into longer-term strategic business considerations.<br />

• Correctly interpreting new regulations, and the specific implications for business practices and processes, can ensure<br />

that suitable plans are made to adapt business practices and processes to the new requirements in a timely and costeffective<br />

manner.<br />

• Thoroughly assessing compliance risks, in terms of their probability and materiality in line with the “risk tolerance” of the<br />

organisation, enables effective prioritisation of scarce resources.<br />

• Ascertaining whether existing business processes are configured to be compliant, and that technology facilitates this, can<br />

i) clarify inherent difficulties and risks of non-compliance, and ii) simplify the adaptation of business processes to reflect<br />

new regulatory requirements.<br />

• Ensuring that sufficient knowledge of how to remain compliant guides day-to-day business through appropriate “handholding”,<br />

training and awareness raising initiatives, and appropriate communication strategies, which simultaneously<br />

enhance business knowledge of compliance-related issues and the profile of the compliance function.<br />

• Ensuring that compliance ramifications are fully considered in all new business ventures and transactions, from both a<br />

strategic and a tactical perspective, in order to effectively streamline innovation and associated costs.<br />

• Analysing trends to ensure that potential systemic compliance weaknesses are identified early is essential in the context<br />

of a dynamic business environment.<br />

Interface with regulators<br />

As we have seen, study respondents identified the principal challenges to achieving compliance as the rising bar of<br />

regulatory expectations, uncertainty due to regulators’ moving the goalposts retroactively, and the increased, and increasing<br />

forcefulness of both regulators and law enforcement. Particularly, they stressed that detailed rules can create cost<br />

impediments to business. Nevertheless, ultimately, compliance, like risk management, is one of the costs of conducting and


38 © PricewaterhouseCoopers - Protecting the brand, May 2005<br />

staying in business. In order to be in a position to advise business proficiently, <strong>Compliance</strong> needs to play an active and<br />

intrinsic role supporting management in interfacing with regulators in terms of all four aspects of the regulatory relationship<br />

mentioned above. In effect, <strong>Compliance</strong> can represent an effective communication conduit between management and the<br />

regulators.<br />

The police officer informs the counsellor<br />

The pendulum should not be allowed to swing unreservedly in the “counsellor” direction. <strong>Compliance</strong> has a critical role to<br />

play in compliance oversight and monitoring in order not only to provide the necessary comfort to (senior) management but<br />

also to frame the advice it provides going forward. A clear delineation needs to be set between “doing compliance” and<br />

“monitoring compliance”. Sufficient knowledge needs to be ingrained in the business in order to execute the necessary<br />

compliance controls: this responsibility should not be confused with the role of oversight and monitoring which should<br />

remain with the compliance function (whether or not supported by other control functions, such as internal audit). Admittedly,<br />

this distinction can be difficult to achieve at the local level. However, management needs to clearly differentiate between the<br />

two roles, and their intrinsic, separate importance when configuring the compliance function, setting compliance objectives,<br />

allocating resources to the compliance function and determining the nature of its interaction with other support and control<br />

functions both in the short- and longer-terms.<br />

Evidently, to be able to advise management and the business proficiently, compliance officers need a deep<br />

understanding of the business, a detailed knowledge of relevant regulations, and insights into regulators’ expectations, as<br />

well as pragmatism. Many respondents stressed, however, compliance officers’ communication and influencing skills as key<br />

to engendering trust. How well their advice is trusted, however, should not rely solely on their influencing skills: management<br />

should always be prepared to listen and act.


Based on our analysis, we suggest that:<br />

• Boards and senior management should focus more on frequency, timeliness and consistency of reporting, as a<br />

means to deriving additional comfort that current business transactions and practices are much less likely to<br />

generate future compliance problems<br />

• <strong>Compliance</strong> officers, with management support, need to focus more on developing their business vision - the<br />

ability to advise management on compliant, but profitable, business solutions<br />

• <strong>Compliance</strong> must be prepared to advise management at an early stage on all new business ventures and<br />

transactions, including new products, entry into new markets and mergers or acquisitions, as well as<br />

outsourcing or offshoring initiatives. (Commensurate with the organisation's maturity in terms of its underlying<br />

integrity, the compliance function will need the authority to escalate or inhibit any activities which may raise<br />

longer-term compliance issues until such times as it can function, primarily, in an advisory capacity.)<br />

• <strong>Compliance</strong>, supported by management, needs to strive to enhance the dialogue with regulators - and other<br />

industry participants - to improve the depth of general understanding of the challenges faced by compliance<br />

functions, across organisations and across borders.<br />

• There should be continuous focus on the blend of skills and competences within the compliance function<br />

overall, ensuring suitable broad-based training for compliance officers and staff.<br />

• <strong>Compliance</strong> officers should help themselves, and their firms, by further developing their “profession” through<br />

industry fora, groups and associations.<br />

In addition, we suggest that rating agencies should take more account of the role and potential contribution of the<br />

compliance function to the overall strength and quality of the organisation.<br />

© PricewaterhouseCoopers - Protecting the brand, May 2005 39


40 © PricewaterhouseCoopers - Protecting the brand, May 2005<br />

One configuration does not fit all<br />

Introduction<br />

Regulators want <strong>Compliance</strong> to be independent from business to ensure its effectiveness as a corporate governance tool.<br />

Certain jurisdictions have issued specific regulatory guidelines on the configuration of the compliance function aimed<br />

particularly at protecting independence. However, these frameworks rarely transcribe, easily, into practical organisational<br />

solutions.<br />

Respondents suggested various combinations of factors to ensure independence:<br />

1. Specific legal requirements for the independence of the compliance function<br />

2. Governance structures:<br />

• Frequent reporting directly to senior management or the board<br />

• Direct access to the board<br />

• Direct functional reporting within the compliance function up to senior management/the board, not to business line<br />

management<br />

3. Dedicated human resources:<br />

• <strong>Compliance</strong> officer(s) cannot be dismissed by management, without approval by the board<br />

• Personal integrity, personality and seniority of compliance officer<br />

• Control (hiring and firing) of compliance staff remains the remit of the compliance function<br />

• <strong>Compliance</strong> charter (or similar) ensures clear allocation of responsibilities to the compliance function<br />

4. Relationship with business:<br />

• Freedom of access to all areas of the business<br />

• Appropriate authority for the compliance function (e.g. right to veto new business)<br />

• Budgeting - <strong>Compliance</strong> not reliant on business lines for resources<br />

• Distance from business decisions - <strong>Compliance</strong> only acts in an advisory capacity.


© PricewaterhouseCoopers - Protecting the brand, May 2005 41<br />

Governance structures<br />

The majority of respondents indicated that the group compliance officer reported either to an executive member of senior<br />

management (e.g., chief executive officer, chief risk officer, chief operating officer, general counsel) or directly to the board of<br />

directors. Some respondents indicated full board responsibility for oversight was delegated to a suitable board committee<br />

(e.g. audit and compliance committee, risk and control committee, etc.). Respondents - generally - indicated that this<br />

approach was adopted also at the divisional level and at legal entity level (where it may be mandated by local regulatory<br />

requirements), in addition to reporting hierarchically within the compliance network. Board oversight charters, or similar, were<br />

in place in the 51% of respondents. Most respondents also said that their reporting lines were formally documented,<br />

reflected in organigrams, and often posted on the organisation’s intranet. Similarly, compliance representatives in branches<br />

reported to Group/HQ <strong>Compliance</strong> and local management/boards. Not all respondents had direct access to the board.<br />

Many respondents stressed the dual reporting lines of the compliance function as a means to ensure independence.<br />

Organisations with group compliance functions showed a 50/50 split between embedded<br />

Decentralised (dotted reporting to <strong>Compliance</strong>)<br />

compliance staff reporting hierarchically to Group <strong>Compliance</strong> (centralised) or directly to senior<br />

business line management 13 with “dotted line” reporting to Group <strong>Compliance</strong> (decentralised).<br />

Board<br />

All considered business line management ultimately responsible for compliant business practices<br />

Audit<br />

Risk<br />

and processes but some respondents believed that this responsibility needed to be reinforced<br />

Committee<br />

Committee<br />

by embedded compliance staff reporting directly to business line (senior) management. Others,<br />

however, believed that <strong>Compliance</strong>’s independence could only be assured if there were direct<br />

functional reporting within Group <strong>Compliance</strong> as this approach provided comfort to senior<br />

CEO<br />

management at group level and also a suitable framework for appraising compliance officers and<br />

staff on the basis of their allocated responsibilities, both as individuals and as part of the group<br />

compliance network.<br />

The potential conflict of interest arising from <strong>Compliance</strong>’s need to stay close to business on a<br />

day-to-day basis was controlled by the “tone at the top”, as well as a combination of other safety<br />

valves including:<br />

• Group audit: obviously an important safety valve, all respondents confirmed that internal<br />

audit scope included the compliance function, and also that it reviewed business for<br />

compliance with the organisation’s policies and procedures, including compliance with laws<br />

and regulations.<br />

Internal Audit<br />

LE1<br />

<strong>Compliance</strong><br />

LE2<br />

<strong>Compliance</strong><br />

LE3<br />

<strong>Compliance</strong><br />

“The inherent conflict is recognised, but this is<br />

dealt with appropriately through safety valves.”<br />

DIV C DIV B DIV A<br />

<strong>Compliance</strong><br />

• AML<br />

• Data privacy<br />

• Conflict of<br />

interest<br />

• Market abuse<br />

• Etc<br />

<strong>Compliance</strong><br />

• AML<br />

• Data privacy<br />

• Conflict of<br />

interest<br />

• Market abuse<br />

• Etc<br />

<strong>Compliance</strong><br />

• AML<br />

• Data privacy<br />

• Conflict of<br />

interest<br />

• Market abuse<br />

• Etc<br />

<strong>Compliance</strong><br />

Committee<br />

Group Risk Management<br />

Group <strong>Compliance</strong><br />

13 It was always clear whether compliance function reporting was operational or functional within separate lines of business. Source: PricewaterhouseCoopers


42 © PricewaterhouseCoopers - Protecting the brand, May 2005<br />

Internal Audit<br />

Audit<br />

Committee<br />

Decentralised (direct, hierarchical reporting to <strong>Compliance</strong>)<br />

• Risk control: Some respondents indicated that, separate to internal audit, risk control<br />

functions also had responsibilities relating to compliance risk.<br />

Board<br />

• Group compliance policies and procedures: Group policies were often used to<br />

establish minimum standards for compliance throughout the organisation (see p. 32)<br />

Risk<br />

<strong>Compliance</strong><br />

Committee<br />

Committee<br />

• Operational compliance committees: A limited number for respondents said that there<br />

were operational compliance committees, comprising various stakeholders (including<br />

legal, internal audit, human resources, etc.) often at functional director level. However, one<br />

CEO<br />

European respondent noted “experience has shown that the benefits of <strong>Compliance</strong><br />

Committees are limited in terms of large organisations (when multiple stakes are at play)<br />

Group <strong>Compliance</strong><br />

and are more effective in smaller organisations/parts of the organisation when all key<br />

stakeholders can be represented on the Committee”.<br />

• Internal alert programmes: Sarbanes-Oxley requires the establishment of an (external)<br />

LE1<br />

whistle-blowing system. This has had an extra-territorial impact, even for non-SEC<br />

DIV C DIV B DIV A<br />

registrants. Regulators are exerting more pressure on firms to introduce “whistleblowing”,<br />

internal alert programmes or ethical hotlines. External alert programmes,<br />

LE2<br />

however, are rare, except amongst SEC registrants. Most Anglo-Saxon respondents<br />

indicated that while internal alert programmes had existed for some time, these were not<br />

LE3<br />

always anonymous (i.e. confidential) systems. However, some doubt was expressed over<br />

<strong>Compliance</strong><br />

<strong>Compliance</strong><br />

<strong>Compliance</strong><br />

• AML<br />

• AML<br />

• AML<br />

• Data privacy<br />

• Data privacy<br />

• Data privacy<br />

the need for anonymous systems if an effective compliance culture exists, and also over<br />

• Conflict of<br />

• Conflict of<br />

• Conflict of<br />

interest<br />

interest<br />

interest<br />

their efficacy. Many felt that alerting <strong>Compliance</strong> should suffice. In a number of countries,<br />

• Market abuse<br />

• Market abuse<br />

• Market abuse<br />

• Etc<br />

• Etc<br />

• Etc<br />

there was a common obligation on employees to report breaches of codes of ethics<br />

and/or conduct. Nevertheless, clearly national cultural constraints impacted the<br />

introduction, or ongoing effectiveness, of anonymous “whistle-blowing” systems.<br />

Whistle-blowing systems<br />

48<br />

52<br />

• Effective escalation procedures: 52% of respondents indicated that escalation procedures were the responsibility of<br />

management (either senior management or business line management). Where the nature/materiality of a breach<br />

warranted it, business line management reported to senior management/the board, and Group <strong>Compliance</strong>. 59% of<br />

respondents indicated that the compliance function had clearly defined responsibilities in relation to escalation. A number<br />

of respondents in Anglo-Saxon countries indicated that they had a specific database which tracked issues, and their<br />

rectification, throughout the organisation which supplemented formal escalation and breach/weakness reporting<br />

procedures.<br />

• Frequent board reports: As indicated earlier, there was a wide difference in the frequency of reporting to the board:<br />

however, many respondents supplemented this formal reporting by frequent formal and informal reporting to senior<br />

management.<br />

<strong>Compliance</strong><br />

<strong>Compliance</strong><br />

<strong>Compliance</strong><br />

Source: PricewaterhouseCoopers<br />

Yes<br />

No<br />

<strong>Compliance</strong><br />

<strong>Compliance</strong><br />

<strong>Compliance</strong>


© PricewaterhouseCoopers - Protecting the brand, May 2005 43<br />

Structuring the compliance function<br />

Obviously, organisations had paid considerable attention in recent years to the structure necessary for the compliance<br />

function. Amongst the international players - across sectors - a common conceptual approach for structuring the function<br />

was developing, heavily influenced by regulatory guidance. The trend was to establish a group compliance function<br />

supported by, and supporting, compliance functions within business units and at local entity level. As indicated earlier, an<br />

understanding of the different roles and responsibilities of the group compliance function, versus business line or entity<br />

compliance officers and staff, was also crystallising.<br />

“A key issue in structuring the compliance function<br />

is the delineation between the different “control”<br />

functions. The compliance role can be chopped<br />

up in many ways: the essential thing is to ensure<br />

that everything is covered by someone and that it<br />

is clear who is doing what”.<br />

From the discussions, determinants of the compliance function structure included:<br />

• Structure of the wider organisation<br />

• Scope and scale of compliance function activity<br />

• Regulatory requirements in terms of compliance structures both at the group, business line, subsidiary and legal entity<br />

levels<br />

• Improving risk management structures, often in the context of new regulatory requirements (such as the Basel II<br />

requirements).<br />

However, it was not clear that organisations were always getting it right. There were indications of classic problems of<br />

organisational design or redesign, balancing apparently competing regulatory requirements within existing organisational<br />

structures, while trying to maximise opportunities and managing costs.<br />

The study showed a trend for two main approaches to the organisation of the group compliance function: by function<br />

or by issue. The functional split reflected the range of compliance function activities, recognising the different<br />

skills/competences required to undertake the related tasks. In certain cases, the split by issue was clearly the result of an<br />

organisational trajectory: for example, where regulatory requirements for AML compliance officers pre-existed more general<br />

compliance requirements (and continued to exist). However, respondents contended that a split by issue made sense<br />

because different issues required different compliance strategies throughout the organisation.<br />

In many cases, this concept appeared to underpin the overall approach to compliance functions within the organisation<br />

(also mirroring management structures). Many respondents had a relatively small group compliance unit, with supporting<br />

compliance structures within business lines. The organisation, and focus, of the compliance structures within each business<br />

line would vary to respond to the specific risks in the business. In mono-sector institutions, or within individual business<br />

lines, the compliance function was most frequently organised on a regional, then local basis. One institution indicated that<br />

local compliance co-ordinators had been appointed in legal entities through which different business lines operated.<br />

Group <strong>Compliance</strong> Functions<br />

Organised by Function Organised by Issue<br />

• <strong>Compliance</strong> monitoring • Market regulations<br />

• Compliancy policy and • Personal behaviour<br />

procedures<br />

(employee dealing, fraud,<br />

• Training<br />

insider trading, etc.)<br />

• IT<br />

• Anti-money laundering


44 © PricewaterhouseCoopers - Protecting the brand, May 2005<br />

Full-time equivalents in group compliance functions ranged from two to 40, but the majority of respondents had between<br />

10 and 15. This was the case for banks, insurers, and financial conglomerates. Some respondents indicated that the<br />

compliance function at divisional HQs was larger than the group compliance function. Comparing the total number of<br />

compliance staff with total employees, international organisations ranged between 0.24% to 0.65%, and regional<br />

organisations between 0.16% and 0.24%. Indications were, however, that the percentage was considerably higher in<br />

securities firms and investment managers. It must be stressed that these percentages are purely indicative: not all<br />

respondents were able, or prepared, to provide staff numbers. Total numbers were not always available where a<br />

decentralised organisational approach to the compliance function was adopted. Additional work in this area could help<br />

provide useful benchmarks for industry generally and across sectors.<br />

Specialisms within compliance functions<br />

Regulatory requirements for compliance officers for specific issues such as anti-money laundering, anti-fraud, privacy, insider<br />

trading and in France ethics (déontologie), often pre-existed the wider requirement for a compliance function in a number of<br />

countries. In Belgium, there has been a requirement for a compliance officer for “special mechanisms”, basically focusing on<br />

anti-fraud and tax evasion, for close to 20 years. Clearly, the study showed that the trend was to rationalise the scope of the<br />

compliance function by aligning these dedicated specialists closely with, or integrating them into, the generic compliance<br />

function while retaining their specialisms (except privacy and data protection specialists who were generally separate). Within<br />

international institutions, integral AML global networks organised regionally and locally worked within or alongside the<br />

compliance function. Management, in certain organisations, had established dedicated teams to focus on other specific<br />

areas of compliance risk. One international German institution, for example, had established a global division specifically<br />

dedicated to monitoring and managing conflicts of interest, reflecting a German regulatory requirement.


© PricewaterhouseCoopers - Protecting the brand, May 2005 45<br />

How does <strong>Compliance</strong> interact with other support and control functions?<br />

Where <strong>Compliance</strong> sat, organisationally, within the overall corporate control and support infrastructure influenced the approach<br />

to compliance function organisation, and its interaction with other support functions. The study showed that a number of<br />

organisations in the more advanced countries had recently reappraised this situation. In 49% of cases, compliance functions<br />

were stand-alone functions, often reflecting explicit regulatory requirements. A close alignment with legal (e.g. with both<br />

<strong>Compliance</strong> and the legal department reporting to the general counsel) was the next most popular approach. 16% of<br />

respondents, primarily located in Australia and the UK, indicated that <strong>Compliance</strong> was embedded into risk management (e.g.<br />

with direct reporting lines at the group level to the chief risk officer). In 8%, <strong>Compliance</strong> was one of several control and support<br />

functions (including internal audit, legal, risk management) reporting one individual. Only 2% were aligned with internal audit.<br />

Interestingly, some institutions directly associated quality, security or corporate social responsibility with compliance,<br />

with staff within the compliance function focusing on these issues.<br />

The study indicated that the interactions with other support and control functions were not necessarily fully recognised, nor<br />

fully exploited, by all organisations in the study (see Reflections section below). Clearly, there were different views on the nature of<br />

the interaction 14 , particularly in relation to the risk management or risk control functions. The interaction ranged from “an integral<br />

part of risk management” to “no involvement at all”. One North America respondent stressed that organisational integration with<br />

risk management should be avoided, as this could jeopardise the independence of the compliance function. Strategic integration,<br />

however, in terms of how risks were assessed was critical.<br />

Many respondents recognised the potential overlap with operational risk management in identifying and assessing and<br />

- to a certain extent - monitoring compliance risk but many stressed the essential differences in focus. One UK respondent<br />

noted that operational risk management’s focus was far more transactional.<br />

In terms of communication, formal, regular lines of communication between risk management were established in<br />

some organisations. One Belgian respondent indicated that risk management systematically provided <strong>Compliance</strong> with<br />

information on compliance risks, deficiencies and controls. In others, communication lines were informal or concentrated<br />

around specific issues, such as new products.<br />

Some respondents emphasised that operational risk and <strong>Compliance</strong> had a similar status, but this was not always<br />

the case. In some cases, operational risk management reported to <strong>Compliance</strong> on all compliance-related issues it identified.<br />

In others, however, <strong>Compliance</strong> was apparently “subservient” to operational risk. Some respondents felt that the tangible<br />

benefits of effective operational risk management - where good practice may translate to regulatory capital savings in the<br />

context of Basel II - put <strong>Compliance</strong> at a disadvantage, as the benefits were intangible. As previously seen, others<br />

mentioned that the intention was to leverage the databases developed for Basel II operational risk purposes to support<br />

compliance monitoring throughout the organisation. Several respondents indicated that the interaction between risk<br />

management and <strong>Compliance</strong> was not as good as it should be.<br />

25<br />

Configuration<br />

2 8<br />

“The risks related to non-compliance are a<br />

specific part of the whole range of risks the<br />

company has to deal with.”<br />

16<br />

14 The previous section looked at the relationship with internal audit and the legal<br />

department, see pp. 26 and 31.<br />

49<br />

<strong>Compliance</strong> separate<br />

<strong>Compliance</strong> embedded<br />

in rise management<br />

<strong>Compliance</strong> aligned with legs<br />

<strong>Compliance</strong> aligned with internal audit<br />

Other


46 © PricewaterhouseCoopers - Protecting the brand, May 2005<br />

How does <strong>Compliance</strong> interact with front-end businesses?<br />

<strong>Compliance</strong>:<br />

% of overall<br />

Service Level Agreements<br />

responses<br />

With business 12%<br />

With audit 6%<br />

With legal 1%<br />

With risk management 3%<br />

With others (e.g., HR) 4%<br />

Respective responsibilities established 27%<br />

in mandates/plans<br />

No SLAs 58%<br />

Asked how compliance interacts with front-end businesses, responses ranged from “compliance interaction with front-end<br />

business units is based on trust and established relationships” to “the business units expect not to be disturbed in their<br />

activities by <strong>Compliance</strong>.” In the majority of cases, respondents indicated that the interaction with front-end business units<br />

was based on a combination of formal requirements (mission statement, charter, etc.) and informal relationships, through<br />

day-to-day advice on business transactions and involvement in relevant committees. Getting the right balance between<br />

monitoring compliance by business units and providing advice was often difficult to accomplish. One respondent noted very<br />

strained relationships with business where compliance was perceived as a business inhibitor. One international respondent<br />

indicated that the formal requirements included a mandatory allocation of compliance responsibilities to line managers.<br />

A similar approach was evident elsewhere where businesses were required to do periodic self-assessments against<br />

compliance objectives (and report to <strong>Compliance</strong>).<br />

Many respondents said that business expected <strong>Compliance</strong> to provide (i) guidance, support and advice, and (ii) training<br />

and education. Others believed business units only expected clear working instructions: however, surprisingly, no significant<br />

emphasis was placed on <strong>Compliance</strong>’s monitoring and oversight role. Business units sometimes confused the role of<br />

<strong>Compliance</strong> with that of the legal department or just did not have a clear conception of the role of <strong>Compliance</strong>. To address<br />

this, some respondents indicated <strong>Compliance</strong>, on an annual basis, provided business unit heads a summary of the main<br />

responsibilities of <strong>Compliance</strong> towards the business, covering what it will do and why (on a risk-based basis).<br />

Only 12% of respondents indicated that service line agreements (SLAs) had been established with business<br />

lines/entities, and even less with audit, legal, risk management, etc. 58% of respondents indicated that there were no SLAs<br />

in place. Two respondents indicated that SLAs determined the basis for re-invoicing the costs of compliance to the business<br />

units. A number of respondents said their intention was to establish such agreements primarily with other functional<br />

collaborators (internal audit, risk management, etc.). A lack of formality sometimes resulted from the organisational structure:<br />

one respondent commented that due to the structure, where all support and control functions reported to one person, such<br />

agreements were unnecessary.


© PricewaterhouseCoopers - Protecting the brand, May 2005 47<br />

Reflections<br />

As the compliance function strengthens within a financial services organisation its role will have to be clearly defined in order<br />

for it to i) provide senior management the assurance that specific compliance, reputation and business risks are being<br />

managed and ii) inform senior management of the compliance risks inherent in the business. The range of activities to be<br />

undertaken by the compliance function, as determined by management, will impact on its structure, costs and ability to<br />

attract new talent into the function. While the study participants acknowledged that the evolution would take time, the range<br />

of activities of the compliance function differed significantly across national, regional and industry boundaries.<br />

A clear strategy will need to be developed in terms of the current configuration of the compliance function, and its<br />

future evolution, to ensure effective use of the compliance function’s resources and influence. Simply overlaying <strong>Compliance</strong><br />

onto an existing organisational context, or onto other risk management initiatives - pasting over identified gaps in effect - is<br />

not often the right approach to ensure optimal efficiency and effectiveness of the compliance framework and the compliance<br />

function. Indeed, political constraints could jeopardise the longer-term value of the compliance function. Essentially,<br />

management must ask itself some probing questions, including challenging the role and existence of everything that makes<br />

up the compliance framework.<br />

Centralised versus decentralised<br />

compliance structures<br />

Centralised and decentralised compliance models 15 for the<br />

compliance function both have advantages. A centralised<br />

model permits standardisation of compliance and reporting<br />

activities across the organisation, allowing for efficiencies in<br />

training, cross-functionality, communication and resources.<br />

A decentralised model allows for a measure of customisation<br />

so each business unit can meet the demands of its markets,<br />

locations and industries. Managers can closely monitor their<br />

compliance activities and give employees a deeper sense of<br />

involvement in the process.<br />

15 For further information, see Global Best Practices website at<br />

www.globalbestpractices.com<br />

Centralised <strong>Compliance</strong> Model<br />

Board of directors:<br />

• Develops charter<br />

• Make compliance a major board oversight responsibility<br />

<strong>Compliance</strong> office:<br />

• Functions at the senior management level<br />

• Led by chief compliance officer or other senior manager<br />

• Monitors performance<br />

• Oversees training and communication<br />

• Maintains confidential liaison with the board<br />

Business units:<br />

• Assurances that controls and compliance activities are<br />

effective<br />

• Ensures that employees adhere to policies and regulations<br />

• Assurance that key suppliers are informed<br />

Source: PricewaterhouseCoopers<br />

Global Best Practices<br />

Decentralised <strong>Compliance</strong> Model<br />

Board of directors:<br />

• Develops charter<br />

• Makes compliance a major board oversight responsibility<br />

<strong>Compliance</strong> management:<br />

• Functions at senior management level<br />

• Co-ordinates compliance activities and reporting from<br />

business units<br />

• Develops tools and templates for customisation at the<br />

business unit level<br />

• Ensures allocation of proper resources<br />

Business units:<br />

• Appoint a chief compliance manager<br />

• Gather and report compliance information to senior management<br />

• Customise compliance work flow to meet industry and unit<br />

requirements<br />

• Ensure that employees know their roles and are prepared to<br />

execute them.


48 © PricewaterhouseCoopers - Protecting the brand, May 2005<br />

The choice between a centralised versus a decentralised structure should take into account the overall role to be played by<br />

the compliance function at the local level. For complex organisations, a combination of the two approaches is often the most<br />

practical, as it provides the flexibility to handle different business and national cultures. In many organisations, local<br />

<strong>Compliance</strong> is “operational”, executing the necessary controls and procedures at the business level to monitor/ensure<br />

compliance. Consequently, the ability of <strong>Compliance</strong>, at the local level, to oversee local compliance is potentially<br />

compromised. Similarly, there is often a need to balance local compliance roles, with local requirements, necessitating parttime<br />

allocation of compliance responsibilities (and consequently the possibility of blurred understanding of the role of<br />

<strong>Compliance</strong>).<br />

Safeguarding the compliance function’s independence then relies on i) local management’s attitudes, which can vary<br />

from one location to another and ii) the effectiveness of Group <strong>Compliance</strong>’s oversight capabilities. Whether companies<br />

choose a centralised or decentralised model - or a combination - compliance operations affect the relationships and<br />

workflow across the organisation, shaping the way senior managers, business units, internal audit, risk management,<br />

employees, and compliance personnel work together. Clearly defining and managing these relationship within the<br />

compliance framework is critical to achieving compliance objectives. The structure of the compliance function needs to<br />

evolve as the compliance culture permeates the organisation:<br />

• Centralised compliance functions do not necessarily succeed in balancing the “control” role with appropriate strategic<br />

“change management authority”.<br />

• Decentralised, and business-focused, compliance functions may have greater ability to influence tactical change but their<br />

independence may be compromised because i) <strong>Compliance</strong> does not report to the right people at the right levels,<br />

ii) appropriate remuneration policies are not in place (the appraisal process is driven by business, and business<br />

constraints), iii) relatively junior staff are involved in influencing business decisions and iv) difficulties in ensuring equivalent<br />

competences in decentralised compliance staff.<br />

• The nature and scope of business activities often requires a combination of the two structures, adding to the complexity<br />

in terms of evolution of the function overall.<br />

Interaction with other functions<br />

There are other considerations in determining the optimal approach. Appropriate interaction with other support and control<br />

functions is key to ensuring the effectiveness and efficiency of the compliance function and the compliance framework<br />

overall. The table below pulls together various ideas from the responses which elucidate the possible nature of the<br />

relationship, and points of interaction.


© PricewaterhouseCoopers - Protecting the brand, May 2005 49<br />

Actor Nature of interaction Areas of potential interaction with the compliance function<br />

with compliance<br />

Risk management Collaborative, supportive • Identifies and assesses risks, including compliance risk<br />

• Contributes to compliance risk monitoring & monitoring plans<br />

• Enhances awareness of compliance risk within the organisation<br />

• Collaborates with <strong>Compliance</strong> in advising management (e.g., new products, new markets, etc.)<br />

Internal audit Collaborative, supportive • Drives the adoption of automated controls for compliance risk work flow<br />

• Provides input for overall compliance risk assessment<br />

• Monitors business practice/processes for compliance, amongst other, risks<br />

• Assesses the effectiveness of internal controls around compliance risks<br />

• Reviews specific areas of compliance risk, at the request of <strong>Compliance</strong>, as part of annual audit review<br />

• Undertakes thematic reviews of compliance-related issues<br />

• Participates in investigations into compliance weaknesses and breaches<br />

Legal department Collaborative, supportive • Keeps abreast of developments in legislation and case law and helps interpret the consequences for the organisation<br />

• Collaborates with <strong>Compliance</strong> in advising management (new products, new markets, etc.)<br />

• Represents the organisation in legal matters and in terms of compliance incidents<br />

• Collaborates with <strong>Compliance</strong> in cultivating relationship with regulators<br />

• Supports <strong>Compliance</strong> with training of, and communication with, staff<br />

• Participates in investigations into compliance weaknesses and breaches<br />

• Provides advice on disciplinary matters<br />

Corporate social responsibility (CSR) Collaborative • Links compliance processes to overall CSR responsibilities<br />

Quality assurance Collaborative • Ensuring coherence between quality assurance and compliance<br />

• Reinforces the link between compliance and quality<br />

Human resources Supportive • Helps implement regulations, codes of conduct, in staff handbooks and induction courses<br />

• Assists with the development of policy concerning measures to be taken in the case of compliance incidents<br />

• Helps administer/develop compliance training and communication<br />

• Supports compliance in terms of staff recruitment for sensitive positions<br />

• Supports compliance in the development of performance appraisal and remuneration systems aimed at stimulating compliant behaviour<br />

• Leads dialogue with trade unions/labour relations (where relevant)<br />

Corporate communications Collaborative, reports • Supports <strong>Compliance</strong> in issuing internal communications supporting compliant behaviour<br />

• Ensures compliant external communications and public disclosures<br />

Marketing Reports, supportive • Ensures compliant marketing information<br />

• Supports <strong>Compliance</strong> in monitoring external environment<br />

Customer service Reports • Provides input to <strong>Compliance</strong> via reports on customer complaints


50 © PricewaterhouseCoopers - Protecting the brand, May 2005<br />

Based on our analysis, we suggest that:<br />

• Boards and senior management should ask themselves probing questions about the current and future configuration<br />

of the compliance function, the comprehensive control framework of the organisation and the optimal level of<br />

resources - human, financial and technological. Senior management should continue to ensure that organisational<br />

design does not impede the independence and effectiveness of the compliance function. Inter alia:<br />

- Senior management needs to reconcile the different approaches necessitated by divergent societal and business<br />

cultures within its operations overall, with its associated strategies in terms of configuration, modus operandi and<br />

resources of the compliance function.<br />

- Management should pay careful attention to the interaction with other control and support functions, and ensure<br />

that the respective roles and responsibilities are clearly defined, and documented.<br />

- Recognising the dual role of the compliance function (“counsellor” and “police officer”), it should make sure that<br />

the organisation’s configuration is thoroughly assessed, both top-down and bottom-up, to permit appropriate<br />

access and interaction with front-line businesses.<br />

• Regulators need to provide more guidance and clarification regarding their expectations of both management and<br />

compliance functions, and be more transparent about them.<br />

• Regulators should aim to be consistent, over time, and with other regulators, both nationally and internationally.


<strong>Compliance</strong> contributing value to business performance<br />

© PricewaterhouseCoopers - Protecting the brand, May 2005 51<br />

Introduction<br />

As we have seen, boards’ and senior management’s vision for compliance functions, including the role, responsibilities and<br />

organisation of the compliance function, has evolved towards greater formalisation in recent years. However, coherent,<br />

longer-term strategies, aimed at inculcating a sense of integrity into the business (demonstrable through associated<br />

behaviours) and at ensuring that <strong>Compliance</strong> contributes value to business performance on an ongoing basis, were not yet<br />

in place. One respondent said there was still some way to go to reconcile theory and practice. Based on our analysis, there<br />

were three common, initial challenges:<br />

• Assessing, monitoring and managing compliance risk within the context of overall risk profile of the organisation<br />

• Quantifying the value of compliance, and balancing this against the costs<br />

• Ensuring an appropriate technological support structure both in respect of the compliance function, and business<br />

processes generally.<br />

Assessing, monitoring and managing compliance risk within<br />

the context of overall risk profile of the organisation<br />

In terms of the main compliance risks faced by the organisation, responses split between specific regulatory requirements,<br />

e.g. anti-money laundering, insider trading, and customer duty of care, and specific business areas, (for example, investment<br />

banking, private banking or wealth management). In terms of ranking of compliance risks, “breaching legal/regulatory<br />

requirements” and “reputation/brand risk” (see p. 16), were followed by anti-money laundering and insider trading<br />

requirements. Interestingly, there was not necessarily a direct correlation between respondents’ conception of the main<br />

compliance risks, the main challenges for the compliance function, and the perceived challenges to achieving compliance in<br />

all cases.<br />

Many respondents indicated that there was no common terminology (yet) within their organisations in respect of<br />

compliance risk. Respondents, in all regions, indicated that work was currently underway to clarify key compliance risk<br />

indicators, or key performance indicators, in different business lines. <strong>Compliance</strong> risk matrices were being developed to map<br />

local regulatory and sectoral differences. One North American respondent indicated that a group risk assessment matrix was<br />

used by compliance officers as the basis for conducting risk assessments in the lines of business. Many of the banks<br />

participating in the study indicated that the risk assessment was either being driven by Basel II rules on operational risk, or<br />

that <strong>Compliance</strong> planned to leverage data collected to better assess compliance risk. One insurer commented that business<br />

units were scored on a scale of 1 to 10 according to several compliance indicators and risks, their readiness to take action,<br />

receptivity to the risks, actual action taken, and reporting and goals reached.<br />

“A key difficulty in terms of compliance is the<br />

difference between theory and practice. In effect,<br />

there are perhaps three levels: (i) the ideal<br />

“compliant” or “compliance” scenario (ii) the<br />

management decision (which in theory, is reached by<br />

weighing all the pros and the cons, including<br />

compliance considerations) and (iii) the practical,<br />

compliant implementation of these decisions.”<br />

Specific compliance risks identified 16<br />

Anti-fraud legislation<br />

Anti-money laundering (and rising regulatory bar)<br />

Anti-trust legislation<br />

Complaints handling<br />

Conflicts of interest<br />

Consumer protection legislation<br />

Fat tail events<br />

Insider trading and market manipulation<br />

Internal organisation issues<br />

Know Your Customer rules<br />

Liability risk: risk of penalties<br />

Product development and administration<br />

Rogue employees<br />

Secrecy & privacy rules<br />

Technology risks<br />

Terrorism<br />

Third parties (joint ventures outsourcing, agency<br />

agreements)<br />

16 See also Annex II.


52 © PricewaterhouseCoopers - Protecting the brand, May 2005<br />

45<br />

40<br />

35<br />

30<br />

25<br />

20<br />

15<br />

10<br />

5<br />

0<br />

Percent of total<br />

25<br />

Holistic risk assessment<br />

Work in progress<br />

Board based<br />

Partial<br />

Starting point<br />

No compliance risk assessment<br />

<strong>Compliance</strong> risk assessment<br />

8<br />

Risk-based approach to compliance monitoring<br />

18<br />

38<br />

40<br />

3<br />

18<br />

41<br />

14<br />

21<br />

Additionally, the strength of the compliance network’s relationship with business - and effective communication - were seen<br />

as important mechanisms for identifying and assessing compliance risks. Formal risk assessment was also undertaken as a<br />

result of periodic reporting.<br />

Almost a quarter of respondents indicated that their organisation took a holistic approach to risk generally, identifying<br />

and assessing compliance risk in the context of other risks (such as credit risk, market risk, operational risk). 40% of<br />

respondents took a broad-based, strategic approach to assessing compliance risks, but here too a number of the<br />

international players were reconsidering their approaches and work was in progress to enhance the granularity of their<br />

approach, to increase their appreciation of both compliance risks and their interdependence with other risks. However, 21%<br />

indicated there was no systematic assessment of compliance risks within the organisation.<br />

Many respondents indicated that compliance risk identification and assessment occurred as a result of various<br />

activities within the organisation, not exclusively those of <strong>Compliance</strong>. Internal audit’s role, as part of their annual audit<br />

programmes inter alia, in the identification and assessment of potential compliance risks in the business was widely<br />

recognised. As we have seen however, there was sometimes a lack of clarity between the role of <strong>Compliance</strong> and that of risk<br />

management - particularly operational risk management - in terms of risk identification, assessment, monitoring and<br />

management. Even in those organisations where compliance risk was perceived as an integral part of the firm’s overall risk<br />

management programme, clear links - or, more importantly, clear delineations - between the two in terms of relative<br />

responsibilities were not always apparent.<br />

Over 40% of respondents said their organisation had adopted a risk-based approach to monitoring compliance risk:<br />

8% said that they had developed compliance dashboards. 18%, however, still operate in a “fire-fighting” mode, dealing with<br />

issues as they arise as opposed to systematic monitoring.<br />

Few took a risk-based approach to compliance risk identification and assessment, although some have begun to<br />

assess the materiality and probability of compliance risks occurring.<br />

Quantifying the value of compliance, and balancing this against the costs<br />

Cost of compliance<br />

Risk-based<br />

Non risk-based<br />

No compliance monitoring plan<br />

No response<br />

Only 49% of respondents indicated that there was an explicit budget for <strong>Compliance</strong>, and less than half of those had<br />

<strong>complet</strong>e discretion over how the budget was spent. One North American respondent indicated that a detailed, itemised<br />

budget had to be prepared on an annual basis, to which <strong>Compliance</strong> then had to adhere. Others, however, emphasised the<br />

need for the flexibility to be able to react to issues. Not surprisingly, respondents with recently established compliance<br />

functions (within last year/18 months) indicated that budgeting was still “work-in-progress”.


© PricewaterhouseCoopers - Protecting the brand, May 2005 53<br />

Group <strong>Compliance</strong> was often budgeted centrally - and sometimes “hidden” in general corporate staff function overheads -<br />

with businesses responsible for budgeting local compliance staff. The full cost of compliance, including costs at the<br />

business level was often not monitored closely (and, consequently, respondents could only provide indicative numbers, if<br />

any, for overall costs).<br />

One international bank said that it did not monitor the cost of compliance because “it is seen as a very small proportion<br />

of total costs”. Other observations included:<br />

• <strong>Compliance</strong> was simply a cost of doing business<br />

• It was difficult to split the costs between <strong>Compliance</strong> activities and what businesses need to have in place as a matter<br />

of course<br />

• With limited resources, <strong>Compliance</strong> did not have time to analyse all the costs.<br />

In some cases, <strong>Compliance</strong> still had significant influence in determining resources at the local level, but it often needed to<br />

negotiate with business. As seen earlier, some international organisations indicated that there was a system whereby<br />

compliance costs, notably the costs of Group <strong>Compliance</strong>, were charged back to business.<br />

In terms of the elements covered by the budget, most respondents indicated that the budget generally included staff<br />

costs (i.e., salaries, benefits, training, and overheads), although in some cases specific authorisation had to be obtained in<br />

respect of headcount from HR or senior management. Others indicated that the costs of compliance-related training<br />

(particularly in terms of wider training programmes for business) often fell within the remit of HR or the training department.<br />

No respondent indicated that a holistic approach was undertaken covering all potential costs of compliance (as shown in the<br />

box above), although some of the more advanced participants indicated that these were under (some) consideration. Often,<br />

certain costs of non-compliance (such as penalties, fines, legal fees) were tracked separately at a corporate level, or were<br />

the responsibility of business. Few respondents took account of the impact of reputational damage on market share, even<br />

those who indicated that reputation risk was the greatest concern to the organisation. Neither the costs of business<br />

suspension/disruption, nor governance costs, were generally considered in the context of compliance.<br />

Having said that, the majority of respondents indicated that there had been an increase in compliance costs over the<br />

past three years - sometimes doubling or even trebling - as a result of staff increases (or increased seniority/quality of staff)<br />

in order to respond to regulatory developments. Some indicated that business changes, such as mergers and acquisitions<br />

and additional investment in technological infrastructure had also increased costs. Many anticipated that compliance costs<br />

would continue to increase in coming years.<br />

Holistic view of compliance costs<br />

• Costs of compliance<br />

- Staff (FTE and part-time): salaries, benefits,<br />

training<br />

- Wider education/communications programme<br />

- Space, associated technology costs<br />

• Costs of non-compliance<br />

- Financial penalties<br />

- Remediation costs<br />

- Suspension of business/business disruption<br />

costs<br />

- Impact on cost of capital<br />

- Impact on market share<br />

• Governance costs<br />

Source: PricewaterhouseCoopers<br />

Integrity-Driven Performance TM White Paper, 2004.


54 © PricewaterhouseCoopers - Protecting the brand, May 2005<br />

Measuring value added<br />

Asked whether <strong>Compliance</strong> was seen as adding value to the organisation, 78% of respondents believed it was, although<br />

22% of these qualified the answer due to the difficulties of measurement. One European conglomerate believed “an effective<br />

compliance function enables the company to reach its goals; it not only prevents damages but increases the strength of the<br />

company as well”. For the remainder, <strong>Compliance</strong> was a legal necessity, a control function, or too immature for its value to<br />

be recognised by the business.<br />

Of those who said that <strong>Compliance</strong> did add value, none had yet developed a systematic measurement approach, but a<br />

number of international organisations were working on this. Respondents indicated, however, that measuring the value was<br />

difficult because it depended on inverse logic: i.e., non-compliant events not happening. As one European respondent<br />

noted, an insurance policy’s real value is only really appreciated when something goes wrong. One Australian respondent<br />

noted that business perceived more value-added before the introduction of the Financial Services Reform Act, but not after<br />

its introduction, given the need to comply with extremely<br />

Examples of how <strong>Compliance</strong> adds value<br />

onerous regulatory requirements (suggesting that<br />

Logical Measures<br />

Inverse Logic Measures<br />

<strong>Compliance</strong> was held responsible for this). Additionally, when<br />

• Quality and speed of regulatory interpretations, and related • Absence of fines/penalties<br />

compliance arrangements were initially formalised or the<br />

•<br />

compliance policies and procedures<br />

• Less fines/penalties than peers<br />

scope extended, there was often an increase in identified<br />

Improved regulatory relationship, including good feedback • Insurance policy<br />

from supervisory reviews<br />

• Absence or reduction of compliance breaches/deficiencies<br />

compliance weaknesses and breaches which management<br />

• Improved relationship with shareholders<br />

• No reworking required to achieve quality<br />

often found difficult to reconcile with the increased costs of<br />

• Improved relationship with customers (customer surveys) • Reduced complaints (less resources required for complaints compliance. One North American respondent indicated that<br />

• Positive feeling which comes from doing the right thing<br />

handling)<br />

while its securities business appreciated the value added by<br />

• Good internal/external audit reviews of compliance function • No licence withdrawals or restrictions<br />

compliance, its banking business saw <strong>Compliance</strong> as “just a<br />

• Compliant business decisions<br />

• Management and business “silence”<br />

• Speed of new compliant products to market<br />

• Gate-keeping: stopping bad business decisions<br />

tax”.<br />

• Positive internal feedback from business (through surveys,<br />

360° reviews)<br />

However, as indicated earlier, <strong>Compliance</strong> was also<br />

seen to be at a disadvantage in comparison with other<br />

• <strong>Compliance</strong> training assessments<br />

business risk management functions, which were perceived<br />

• Effectiveness reviews of compliance function<br />

as business enablers while <strong>Compliance</strong> was a “cost of doing<br />

• Compliant marketing documentation<br />

• IT systems that are designed from the outset to be compliant<br />

business”. The financial impact of credit, market and<br />

• Increased professionalism of <strong>Compliance</strong><br />

operational risk management was measurable in terms of<br />

• Level of ethics/compliance culture throughout the<br />

potential reductions in regulatory capital requirements. Some<br />

organisation (internal surveys)<br />

believed that the value of <strong>Compliance</strong> would only be<br />

• Clarity and comprehensiveness of compliance reporting<br />

recognised if a viable balance were found with the costs.<br />

• Timely rectification of breaches/deficiencies<br />

• Results of compliance monitoring<br />

Many respondents said that <strong>Compliance</strong> needed to market


© PricewaterhouseCoopers - Protecting the brand, May 2005 55<br />

itself better internally: one compliance officer said “It is my task to make compliance and its advantages more transparent<br />

and operationally workable”.<br />

71% of respondents indicated that job descriptions and/or specific individual objectives had been established for<br />

compliance officers and staff. Several respondents indicated that they were looking to introduce balanced scorecards for the<br />

compliance function (although one European respondent indicated that a scorecard had been tried but had not worked well).<br />

Developing key performance measures (KPIs) - both for the compliance function and to measure compliant behaviour<br />

in the business units - was considered difficult by most respondents, again due to the need to measure negatives (e.g., no<br />

penalties, fines, breaches, etc.). Not surprisingly, 62% of respondents indicated that they did not use KPIs or, at least, not<br />

yet. Where they were used, respondents felt they were in their infancy and consequently too generic. The majority of<br />

international institutions were working on more granular KPIs. For example, they were looking to introduce metrics for<br />

business compliance results such as number of regulatory investigations, number of audit findings, etc. Some respondents<br />

stressed the importance of root cause analysis of breaches and weaknesses: assessments had to be made to determine<br />

whether compliance breaches could/should have been detected earlier. Few, however, indicated that they used KPIs to<br />

predict trends.<br />

Various tools were used to monitor compliance performance overall (including both the work of the compliance function and<br />

compliant business practices), for example:<br />

• 360° reviews<br />

• Internal surveys to monitor perceptions of the compliance function and the relationship with business, amongst other<br />

things<br />

• <strong>Compliance</strong> dashboards, indicating for example issues reported to the regulators, fines paid, adverse findings, breaches,<br />

weaknesses, inappropriate personal dealing<br />

• Heat maps highlighting compliance risks<br />

• Controlled self-assessments of business (e.g., covering regularity of training, pre-clearance of trading, etc.) against<br />

objectives<br />

• Statistical analyses of complaints and breaches.<br />

Some respondents indicated that they would like to benchmark themselves against their peers, but that this was not easy.<br />

One international respondent noted that the US regulators were trying to establish benchmarks for their reviews - such as<br />

comparing the number of suspicious transaction reports submitted by banks. These benchmarks were unreliable, however,<br />

given differences in business activities, risk profiles and risk tolerance levels, etc.<br />

Key performance indicators<br />

18<br />

38<br />

3<br />

Examples of generic KPIs<br />

• Training provided versus plan<br />

• Testing performed versus plan<br />

• Complaint volumes<br />

• Exception tracking<br />

• Number of advertisements reviewed<br />

• Number of breaches (reported or not)<br />

• Audit reviews<br />

• Results of regulatory examinations<br />

• Firmwide polls<br />

• Success at recruiting/training talent in the<br />

compliance function<br />

• Assessment of comprehensiveness of compliance<br />

monitoring<br />

• Benchmarking quality of the organisation<br />

• Performance reporting on changes to compliance<br />

policies and procedures<br />

• Quality of compliance culture<br />

• People retention<br />

• Negative press coverage<br />

• Number of regulatory inquiries, or enquiries<br />

• Overall relationship with regulators<br />

• Speed in addressing/rectifying breaches/weaknesses<br />

41<br />

KPI for compliance function<br />

KPls used for predictive analysis<br />

Starting to use/develop KPls<br />

No KPls


56 © PricewaterhouseCoopers - Protecting the brand, May 2005<br />

Ensuring an appropriate technological support structure both in respect<br />

of the compliance function, and business processes generally<br />

Our analysis showed that <strong>Compliance</strong> was definitely lagging behind business in terms of the exploitation, and<br />

understanding, of technology. While a large majority of respondents mentioned <strong>Compliance</strong>’s use of intranets, email,<br />

telephones, and so forth, only 14% of respondents focused on the wider use of technology - and the most cited example of<br />

technology used was AML-related software. Notably, only 3% placed a heavy reliance on technology for compliance<br />

monitoring purposes, using technology-based tools to analyse the outputs of compliance monitoring. One heavy technology<br />

user, however, stressed that the efficient use of technology suitably streamlined (human) resource requirements, and<br />

enhanced <strong>Compliance</strong>’s global performance.<br />

Only 17% of respondents used technology for knowledge management purposes within their compliance function.<br />

Equally, when asked to what extent IT personnel were involved in the compliance programme, 43% of respondents indicated<br />

that there was some involvement but only 28% felt that IT staff were knowledgeable about the needs of the compliance<br />

function. In terms of new systems developments, 30% indicated that <strong>Compliance</strong> was involved, but in most firms, business<br />

was the key decision maker in terms of prioritising systems projects. While most respondents gave <strong>Compliance</strong> equal<br />

priority in terms of systems development (with appropriate justification), 20% of respondents said that compliance projects<br />

were given low priority.<br />

It was evident that, in the main, the use of technology was predominantly borne out of regulatory necessity rather than<br />

business vision. For example, revised AML requirements and, in Europe at least, market abuse requirements, have acted as<br />

the catalyst to the growing use of technology and the increased need for the compliance function to understand the<br />

technology in use within their particular organisation.<br />

Reflections<br />

Significant challenges remain if organisations hope to reap the full benefits of improved compliance. Many organisations still<br />

believe that a large part of the challenge stems from the weight of new regulations and uncertainty over their practical<br />

application, and that conformance might undermine performance if regulatory requirements constrain the flexibility and<br />

innovation of business models, and impose apparently unnecessary costs. Ultimately, however, compliance - like<br />

performance - is a prerequisite for doing and staying in business. The compliance function provides one, albeit essential, tool<br />

to enable management to fulfil stakeholders’ expectations of integrity and to protect the brand. <strong>Compliance</strong> costs would<br />

certainly appear modest when compared to the billions that can be wiped off share values if lapses in probity, governance or<br />

codes of conduct come to light.


© PricwaterhouseCoopers - Protecting the brand, May 2005 57<br />

Essentially, meeting these challenges requires a more holistic and proactive approach to compliance which moves beyond<br />

statutory expectations to embrace broader ethical and strategic considerations. It means understanding the essential link<br />

between integrity, ensuring the right behaviours throughout the business and meeting strategic objectives. This approach<br />

should focus squarely on encouraging appropriate behaviours and the achievement of compliant business practices and<br />

processes (i.e., compliant outcomes) - rather than placing the onus solely on the compliance function.<br />

Certain common elements underpin such an approach:<br />

• Closer integration of governance, risk management and compliance structures, forming a practical continuum<br />

underpinning the overall integrity of the organisation and aligned to innovation and the achievement of strategic<br />

objectives<br />

• A culture which breeds the right behaviours and instils integrity into the DNA of the organisation, fostering awareness and<br />

ownership of compliance at all levels of the organisation, supported by appropriate rewards, processes and procedures<br />

• An extension of the role of <strong>Compliance</strong> to engage directly, and at an early stage, with those involved in tactical and<br />

strategic decision-making in areas ranging from acquisition to product development<br />

• A clear definition of the relationship between the business as the first line of defence; the compliance function as the<br />

second; and independent assurance and non-executive directors as the third<br />

• Coherent approaches to ensuring that business processes and procedures, generally, facilitate rather than frustrate<br />

integrity, and that robust technology infrastructures foster integrity-driven decision-making.<br />

The shift towards a principles- or risk-based regulatory or supervisory approach in many countries would call for more<br />

emphasis on the compliance function’s advisory role: but it is a question of balance. Primarily, the organisation needs to<br />

anticipate and quickly respond to the most serious threats to the brand, rather than seeking to ‘comply’ with everything all of<br />

the time. Management’s success in configuring the business to achieve its performance objectives while remaining wellmanaged<br />

(and consequently compliant) will predetermine the evolving role and ongoing efficacy of the compliance function.


58 © PricewaterhouseCoopers - Protecting the brand, May 2005<br />

Sustainable strategies for compliance functions<br />

Having said that, we believe that a coherent, ongoing strategy for the compliance function has two dimensions, operating<br />

against the backdrop of comprehensive awareness of stakeholder expectations and a maturing culture of integrity (see chart<br />

below). From a practical perspective - in the context of the wider governance, risk and compliance approach - management<br />

needs to ensure that the role of the compliance function evolves with the progressive achievement of compliant business<br />

practices and processes, eventually becoming a proactive management discipline to protect the longer term health of the<br />

organisation.<br />

STAKEHOLDER EXPECTATIONS<br />

ENABLING CULTURE<br />

PROCESS & TECHNOLOGY<br />

Governance<br />

Enterprise<br />

Risk Management<br />

EMERGING STANDARDS<br />

& new requirements<br />

1. Ensure the longer-term viability of the compliance<br />

function:<br />

• Provide adequate resources:<br />

- Focus on the costs of compliance, and who pays<br />

- Arm the compliance function with technological support<br />

appropriate for the business<br />

• Establish clear delineation/allocation of roles and<br />

responsibilities between various control and risk management<br />

functions, optimising their complementary nature<br />

• Manage the evolution of these roles and responsibilities over<br />

time<br />

• Increasingly recognise compliance as a proactive<br />

management discipline and encourage the “profession”<br />

of the compliance officer<br />

• Focus on the efficiency of the compliance function in its<br />

interaction with business<br />

• Devise appropriate means for quantifying the value added<br />

by <strong>Compliance</strong>.<br />

2. Integrate compliance into business processes:<br />

• Clearly assign compliance responsibilities to board and senior<br />

management, and business line management<br />

• Focus on engendering appropriate behaviours throughout the<br />

organisation<br />

• Understand compliance risk through defining its nature in the<br />

context of comprehensive, granular risk assessments, and<br />

determine approaches to managing and mitigating this risk<br />

appropriate to the businesses and to the organisation overall<br />

• Develop flexible but coherent compliance policies and<br />

procedures appropriate for the business<br />

• Define strategies for balancing compliance risks against the<br />

costs<br />

• Develop processes for establishing, reviewing and revising<br />

internal controls<br />

• Ensure technology supports compliant outcomes<br />

• Ensure ability to remain compliant in a dynamic business<br />

environment.<br />

<strong>Compliance</strong><br />

Extended Enterprise & Value Chain<br />

ETHICAL CULTURE<br />

Source: PricewaterhouseCoopers<br />

Integrity-Driven Performance TM White Paper, 2004.<br />

Without a vision of, and belief in, the endgame of compliant business as a valid business goal rather than a reaction to<br />

regulatory pressure, future difficulties for <strong>Compliance</strong> are anticipated, and not just in those countries where a compliance<br />

function is relatively new. A major stakeholder in overall convergence, <strong>Compliance</strong> is not consistently allocated a clear role in<br />

the change management process, nor given adequate resources to enable it to participate extensively. If regulatory pressure<br />

should subside, and with it the fear factor, resources may be redirected to other perceived regulatory or business priorities.<br />

Generally, respondents encountered few current problems in obtaining (human and financial) resources for the<br />

compliance function (though clearly there is insufficient emphasis on optimising the use of technology). However, this trend<br />

may not last if regulatory pressure declines and profits are squeezed. Organisations would benefit from less regulatory<br />

enforcement, but to achieve it they need to strive for consistently compliant business practices and processes.


© PricewaterhouseCoopers - Protecting the brand, May 2005 59<br />

Comprehensive risk identification, assessment and management<br />

A 2004 survey 17 undertaken by PricewaterhouseCoopers and the Economist Intelligence Unit identified four reasons why risk<br />

management remains primarily focused on meeting regulatory requirements and only secondarily on protecting and<br />

enhancing the value of the franchise:<br />

• A culture of risk awareness has yet to emerge<br />

• Quantifiable risks are still the focus of too much attention<br />

• <strong>Compliance</strong> is not being turned into competitive advantage<br />

• The importance of governance is underestimated.<br />

Clearly, this study shows that there is a growing appreciation of compliance risk as an integral part of the overall risk profile<br />

of the organisation. However, the substantial interplay between the various risks faced by an organisation needs to be better<br />

understood before it can be managed professionally. Management, evidently, needs to focus more on the granularity of<br />

compliance risks, progressively undertaking detailed assessments throughout all levels of the business, enabling fuller risk<br />

appreciation both top-down and bottom-up. As the 2004 survey indicated, considerably more attention is paid currently to<br />

quantifiable risks, such as credit risk, market risk and operational risk, particularly in the context of the Basel II Accord. Much<br />

of this effort, however, can feed into the assessment of compliance risks. The Risk Management Association’s working group<br />

focusing on key risk indicators has identified over 1,000 indicators which will offer its members potential menu of options.<br />

A balanced set of performance measures would focus on:<br />

• Organisation, people and culture (e.g., ethics hotline statistics, employee survey results)<br />

• <strong>Compliance</strong> process effectiveness (e.g., number of incidents/events, key process metrics around key issues)<br />

• Key stakeholders (e.g., number and severity of regulatory issues, external press and market perceptions)<br />

• Costs (e.g., direct programme costs, indirect programme costs, fines, penalties and settlements).<br />

17 PricewaterhouseCoopers/EIU Briefing Programme: Uncertainty tamed?<br />

The evolution of risk management in the financial services industry, July 2004


60 © PricewaterhouseCoopers - Protecting the brand, May 2005<br />

Quantifying the value of compliance<br />

The study demonstrated that some progress is being made in quantifying the value of the compliance function, but reluctance<br />

to measure the full cost of compliance - and non-compliance - remains. Measuring the cost is, however, essential to<br />

discovering the inherent value. When compliance functions cannot measure their effectiveness and performance, they face<br />

barriers to effectively carrying out their role within the organisation. <strong>Compliance</strong> touches almost every business process within<br />

financial institutions in some way, and understanding this impact will help compliance functions better demonstrate their value.<br />

This will provide their organisations with a sounder basis on which to build business cases for improving compliance<br />

performance more widely.<br />

It needs to be emphasised though that quantification may also be necessary to provide justification for maintaining - let<br />

alone increasing - <strong>Compliance</strong> human, financial and technological resources, if management attitudes do not evolve further.<br />

The inability of <strong>Compliance</strong> to focus on cost and performance measurement is directly tied to the limited focus on the use of<br />

technology, and to the perceptions of <strong>Compliance</strong> within organisations currently.


© PricewaterhouseCoopers - Protecting the brand, May 2005 61<br />

Technology<br />

The apparently low level of knowledge of IT within compliance functions supports the view that, in many organisations, the IT<br />

department is not considered to be a key stakeholder in the compliance function. Similarly, the responses also suggested<br />

that knowledge within IT departments of the compliance function’s requirements may also be limited. However, we believe<br />

that technology is a key enabler to supporting compliance within the organisation, and presents a significant opportunity for<br />

many organisations. There is also an opportunity to leverage technologies being put in place to support Basel II to better<br />

manage compliance risk. Successfully establishing a sustainable and cost-effective process for on-going compliance<br />

requires leveraging technology to achieve efficiency and effectiveness in a company’s control environment, as well as their<br />

compliance process. This means the use of technology to:<br />

• Control and manage processes that cut across systems and organisational boundaries. <strong>Compliance</strong> touches nearly<br />

every operating and administrative unit in an organisation so the task of controlling and managing the compliance<br />

process itself is huge. However, there is the equally massive task of controlling and managing the underlying business<br />

processes. Each of these require appropriate application of technology in order to establish sustainable compliance. In<br />

the first instance, technology is used to facilitate retrieval and updating of documentation, analysis and status reporting.<br />

In the latter instance, manual controls are automated.<br />

• Improve the quality of information and speed of delivery. Inaccurate, in<strong>complet</strong>e or late information impedes action.<br />

Reliable information increases confidence to take action. Appropriate use of technology can improve quality and speed by<br />

transferring data from one system to another, replacing manual processes for execution, analysis and reporting, challenging<br />

the quality of data, modelling alternatives and delivering reports and dashboard information to decision makers.<br />

• Identify and manage events in a consistent and auditable manner. When incidents of non-compliance go unnoticed<br />

risk increases. Technology is used to identify events and report exceptions. This involves optimising control capabilities in<br />

existing business and support systems, use of integration technologies to bring together information from disparate<br />

source systems and administering and monitoring of risk and control self-assessments and other surveys.<br />

• Build accountability into the management and reporting of events. When negative events are noted (e.g., in a log file)<br />

but no action is taken, risk increases and poor information often contaminates subsequent processes. Business process<br />

management and business rules engine technologies help ensure action by creating a “closed loop” environment that<br />

incorporates accountability for each incident and requires action.<br />

An important lesson of the recent past is the recognition that compliance is ultimately executed at multiple corporate levels -<br />

enterprise, business unit and business process. While many compliance functions have focused on the first two, companies<br />

are discovering that the opportunity to create real value through technology lies at the business-process level. To capture


62 © PricewaterhouseCoopers - Protecting the brand, May 2005<br />

this value, companies must develop compliance technology architectures to pull together data from disparate systems,<br />

using it to enforce compliance, improve data quality, or identify incidents. In taking this approach, companies bring<br />

compliance to life for a fraction of the cost it took them to implement other business applications.<br />

There is no single technology solution which enables the actions described above. Instead they are supported by<br />

several building blocks, or types of functionality - some of which are available in most companies’ current technology<br />

environment. Others are available in the “out-of-the-box” solutions which are flooding the marketplace. A compliance<br />

technology architecture incorporates components from each of the following:<br />

• Core business processing: Core front, middle and back office systems, financial systems, human resources and other<br />

systems are used to run the business at most major companies. Many key compliance controls are executed in these<br />

systems, and much of the data to support compliance reporting, including key risk indicators, resides in these systems.<br />

• Data integration: Ability to get information from core business systems to systems used for event identification and<br />

reporting. Technologies range from enterprise application integration to databases and XBRL/Web services.<br />

• Process monitoring and event identification: Ability to apply key controls that cut across core business systems as<br />

well as identify and manage compliance events as business activities are occurring. Technologies that support this<br />

functionality include business process management platforms (which can be used to automate manual processes,<br />

enabling better process monitoring), business rules engines (which can help to set and manage thresholds and<br />

tolerances) and various process monitoring platforms such as AML technologies, business activity monitoring and<br />

security event management technologies.<br />

• Core risk and compliance management: Functionality specific to the management of the compliance function itself,<br />

including the management of policies and procedures, the support of risk assessment processes, the facilitation of the<br />

analytical aspects of compliance/risk management, the project management of key compliance initiatives, the tracking of<br />

key compliance obligations and the organisation’s performance against these, etc.<br />

• Risk and compliance reporting tools: Address risk analytics, key performance indicators and management reporting.<br />

Technologies which support this functionality include business intelligence and corporate reporting platforms.


© PricewaterhouseCoopers - Protecting the brand, May 2005 63<br />

Based on our analysis, we suggest that:<br />

• Management should strive for a coherent response overall to managing risk, developing holistic strategic risk<br />

assessments which explicitly encompass compliance risk within the overall risk profile of the organisation. Particular<br />

attention should be paid to the interaction between <strong>Compliance</strong> and other risk management functions, while<br />

recognising the difference in emphasis when management compliance risk.<br />

• As with any other intrinsic part of the business, boards and senior management should focus more on measuring<br />

the real cost of compliance and non-compliance, as a means to ensuring appropriate cost management strategies,<br />

ameliorating their understanding of <strong>Compliance</strong>’s value, and finally permitting an effective balance between<br />

compliance costs and value generated.<br />

• Equivalent, if not higher, priority should be placed on the development and use of technology able to help<br />

management to really understand, on a timely and consistent basis, what is going on in the business. From the<br />

perspective of the compliance function, a robust technological infrastructure entails both sophisticated tools for<br />

monitoring compliance in business activities, together with appropriate tools for streamlining compliance function<br />

activities, and facilitating knowledge sharing.<br />

• <strong>Compliance</strong> should develop more in-depth awareness of the technologies used by the organisation, including legacy<br />

systems, and be consulted with regards to new systems developments. At the same time, the IT department should<br />

develop greater awareness of the needs of the compliance function.


ANNEX


Annex I<br />

Overview of regional and national requirements for compliance functions<br />

Asia and Australia<br />

© PricewaterhouseCoopers - Protecting the brand, May 2005 65<br />

Australia<br />

The first attempt in Australia to state objectively what was required for an effective compliance system was made in 1998 by<br />

Standards Australia, when it released AS 3806-1998: <strong>Compliance</strong> Programs, after a long period of industry consultation. In<br />

the same year, the funds management industry also came under increased compliance obligations with the enactment of the<br />

Managed Investments Act 1998, which made it compulsory for all managed investment funds to have a compliance plan<br />

registered with the Australian Securities and Investment Commission (ASIC) prior to becoming operational or accepting any<br />

funds. Since that time, Australian regulators have increasingly acknowledged the important role of compliance systems in<br />

supporting the development and maintenance of appropriate standards of corporate governance, codes of conduct and<br />

ethics. This acknowledgement has been reflected in the reports of a number of Federal Government reviews of the financial<br />

service sector, including CLERP 6, whose recommendations formed the basis of the recent Financial Services Reform Act<br />

2001 which requires licensees to implement compliance programmes substantially based upon AS 3806. Maintenance of an<br />

effective programme is required in order to meet the Australian Financial Services Licence requirements under that Act. The<br />

latest example of the regulator focus on compliance is the release in December 2004 of the Australian Prudential Regulation<br />

Authority’s (APRA) draft standard that requires all eligible foreign life insurance companies to establish and operate a<br />

compliance committee.<br />

December 2004 also saw Standards Australia issue a new draft compliance standard aimed at responding to criticism<br />

that the 1998 version of AS3806 did not provide sufficient guidance on how to implement an effective compliance<br />

programme. The new draft provides additional guidance on the specific types of documents/activities that should be<br />

undertaken when developing a compliance framework. In particular, it suggests that organisations should establish<br />

compliance management processes, with a documented compliance management plan. A compliance policy should be<br />

developed in consultation with interested parties within the firm, and endorsed by the board and executive. Business line<br />

managers and staff should be made responsible for managing compliance, together with the board and top management.<br />

Firms should also nominate a chief compliance officer (“competent senior executive”) who would take primary responsibility<br />

for compliance issues within the organisation.<br />

The new draft standard sets out rules supporting the development of compliance programmes within firms, for instance<br />

by linking performance pay to achievement of compliance obligations. Senior management are charged with the<br />

responsibility to promote awareness and train staff on the importance of compliance, in particular those employees whose<br />

work activities have a potential to cause a deviation from compliance obligations. The draft standard also recommends that<br />

firms document and report on compliance performance regularly to internal and external stakeholders. Regular reviews of<br />

the compliance programme are also recommended to ensure that it supports the compliance objectives of the firm and is<br />

adapted to the changing internal and external operating environment.<br />

Legal base:<br />

Corporations Act 2001.<br />

Managed Investments Act 1998.<br />

Financial Services Reform Act 2001.<br />

ASIC Policy Statement 164: August 2003.<br />

AS 3806-1998: <strong>Compliance</strong> programs (Standard).<br />

SAA HB 133-1999: A guide to AS 3806-1998<br />

<strong>Compliance</strong> programs (Handbook).<br />

Draft Prudential Standard: <strong>Compliance</strong> Committees<br />

for eligible foreign life insurance companies.


66 © PricewaterhouseCoopers - Protecting the brand, May 2005<br />

Anti-money laundering<br />

Anti-money laundering requirements have existed in Australia for over 15 years having been introduced by the Financial<br />

Transaction Reports Act (FTRA) 1988. The Act did not specify the appointment of a compliance officer for AML purposes.<br />

The FTRA covered cash dealers. New legislation, expected by the end of March 2005, is to be risk-based and have a<br />

broader coverage of parties involved. It will cover parties involved in financial transactions (the legislation includes a broader<br />

definition of a financial transaction) covering a much broader range of financial institutions, both bank and non-bank. It also<br />

covers lawyers, accountants, bullion dealers and real estate agents.<br />

Legal base:<br />

Securities:<br />

Management, supervision and internal control<br />

guidelines for persons licensed by or registered with<br />

the securities and futures commission. April 2003.<br />

Securities and Futures Ordinance.<br />

Banking:<br />

Statutory guideline: IC-1 General Risk Management<br />

Controls (from the Supervisory Policy Manual).<br />

Insurance:<br />

Statutory guideline: GN10 Guidance Note on The<br />

Corporate Governance Of Authorised Insurers.<br />

Insurance Companies Ordinance.<br />

Hong Kong<br />

In Hong Kong, financial institution supervision is shared amongst several regulators. The Hong Kong Monetary Authority (HKMA)<br />

is responsible for banking supervision; the Securities and Futures Commission (SFC) is responsible for the market supervision<br />

and regulation of the securities and futures markets; while the Office of the Commissioner of Insurance (OCI) supervises the<br />

insurance industry. The Mandatory Provident Fund Authority oversees the regulation of the mandatory retirement funds.<br />

The Commissioner of Banking (the former regulatory body for the banking industry) issued a best practice guideline on<br />

Duties and Responsibilities of Directors of Authorised Institutions which stated that directors are held responsible for the<br />

institution’s compliance with the requirements under the Banking Ordinance. On 1 April 1993, the HKMA was established by<br />

merging the Office of the Exchange Fund with the Office of the Commissioner of Banking. Under the statutory guidelines IC-1<br />

General Risk Management Controls (from the Supervisory Policy Manual) specific provisions address the compliance<br />

function. The HKMA website also makes reference to current work on developing more detailed compliance rules.<br />

The SFC regulates the securities and futures market in Hong Kong. In the same way as banks, investment firms in<br />

Hong Kong are required to have a compliance function, which implements compliance policies established by management.<br />

The Management, Supervision and Internal Control Guideline broadly describes the compliance duties that may be<br />

undertaken by the compliance function.<br />

The OCI issued a guidance note which addresses corporate governance of authorised insurers. The guidance note<br />

specified that the board must ensure corporate compliance with all the relevant ordinances, regulations, guidance notes,<br />

industry standards and guidelines. An authorised insurer is encouraged to appoint a compliance officer to oversee<br />

compliance by it and its staff with the relevant laws, regulations, guidance notes and industry standards and codes of<br />

practice. The guidance note indicates that the compliance officer must also report to the board at regular intervals.<br />

Anti-money laundering<br />

The HKMA issued guidance on AML in 1997, which was subsequently amended to reflect the Organised and Serious Crimes<br />

(Amendment) Ordinance 2000 and again in 2004. Current guidelines stipulate that an authorised institution must appoint a<br />

compliance officer as a central reference point for reporting suspicious transactions. This compliance officer should play an<br />

active role in the identification and reporting of suspicious transactions.


© PricewaterhouseCoopers - Protecting the brand, May 2005 67<br />

Japan<br />

The Financial Services Agency in Japan (JFSA) established in 2000, regulates the financial services sector. From 1998 to<br />

2000, the Financial Supervisory Agency played the same role. Previously, the Ministry of Finance had long regulated the<br />

Japanese financial services sector.<br />

In 1992, the Securities and Exchange Surveillance Commission was set up by an amendment to the Securities and<br />

Exchange Law. This Commission was empowered to survey whether rules are observed in the securities market. Under the<br />

Securities and Exchange Surveillance Commission, a self-regulatory body - the Japan Securities Dealers Association (JSDA)<br />

- established rules for its members in 1992 concerning the appointment of internal control managers. The JSDA requires all<br />

investment firms to appoint a general manager for internal control as well as internal control managers for each subsidiary.<br />

There are no specific rules for appointing compliance officers, however the chief compliance officer is obliged to participate<br />

in a training programme organised by the JSDA every year. Firms are encouraged to appoint compliance managers who<br />

have passed the internal control manager certification examination held by the JSDA. The chief compliance officer should be<br />

a member of the board. The president of the organisation will determine how often the chief compliance officer will report.<br />

Late in the 1990s, JFSA decided to prepare its Inspection Manual, a guidebook both for its inspectors and financial<br />

institutions. This guidebook covers compliance and risk management. The Inspection Manual for deposit-taking institutions<br />

was first published in 1999, followed by that for insurance companies in 2000, and the one for securities firms in 2001. In<br />

these Inspection Manuals, the JFSA provides that the compliance function should be marked as a first priority in managing<br />

financial institutions. For example, the board should discuss all compliance matters, as well as sales promotion; a<br />

compliance manual should be prepared and disseminated to all the employees; and the compliance programme should be<br />

approved by the board and executed regularly throughout the organisation.<br />

Legal base:<br />

Banking Law<br />

Insurance Law<br />

Securities and Exchange Law<br />

JFSA: Inspection Manual for banks, insurance<br />

companies and securities companies<br />

Anti-money laundering<br />

Anti-money laundering efforts were launched in July 1990 when financial institutions were required to identify their<br />

customers. The Government also established the suspicious transactions reporting system requiring financial institutions to<br />

file reports on transactions suspected to involve laundering of the proceeds from drug offences, under the “Anti-Drug<br />

Special Law” which came into force in July 1992. Under the Anti-Organised Crime Law, effective February 2000, the<br />

Government enhanced the suspicious transaction reporting system. The new law expanded the scope of offences to cover<br />

all serious crimes. The law also empowered the Commissioner of the Financial Services Agency to collect and analyse<br />

suspicious transaction reports and disseminate the information to law enforcement agencies. The Law on Customer<br />

Identification and Retention of Records on Transactions by Financial Institutions came into effect on 6 January 2003. This<br />

Law obliges financial institutions to perform customer’s identification procedures and keep records on their transactions.


68 © PricewaterhouseCoopers - Protecting the brand, May 2005<br />

Europe<br />

Legal base:<br />

Directive 2004/39/EC: Markets in Financial<br />

Instruments Directive (MiFID)<br />

Directive 91/308/EEC: 1st Anti-Money Laundering<br />

Directive.<br />

Directive 2001/97/EC: 2nd Anti-Money Laundering<br />

Directive.<br />

European Union<br />

Traditionally, EU legislation focused primarily on requirements for adequate administrative and internal controls systems in<br />

financial institutions. With the recent adoption of the Markets in Financial Instruments Directive (MiFID), there is now an<br />

explicit requirement for investment firms and banks to establish a “permanent and effective” compliance function. MiFID is<br />

one of the first, and definitely the most extensive, piece of legislation to be subject to the “Lamfalussy procedure”: whereby<br />

“Level 1” legislation is adopted through the traditional co-decision procedure (involving the European Council and the<br />

European Parliament) and Level 2 legislation is developed by the European Commission, upon advice from a Lamfalussy<br />

committee - in this case, the Committee of European Securities Regulators (CESR) - and in collaboration with the European<br />

Securities Committee (comprising representatives of national governments).<br />

Work is currently ongoing on the MiFID Level 2 measures. The European Commission recently announced a<br />

postponement 17 in the date of implementation by one year to April 2007, to allow additional time to elaborate the Level 2<br />

details and for regulators to implement the necessary national measures, once these details were agreed. CESR’s advice<br />

includes principles relating to the compliance function, compliance policies and procedures, and compliance oversight.<br />

MiFID, however, also establishes high-level organisational and conduct of business standards, covering issues such as<br />

managing conflicts of interests, best execution, pre- and post-trade transparency, customer classification and suitability<br />

requirements for customers.<br />

There are no similar requirements, as yet, at the EU level for insurance companies.<br />

Anti-money laundering<br />

Two community directives have been adopted in the field of anti-money laundering, the first in 1991 and the second in 2001.<br />

The first directive made the reporting of money laundering an obligation and required financial institutions to identify and<br />

know their clients, to keep appropriate records, and establish anti-money laundering training programmes. The second<br />

directive extended the scope of the directive beyond the financial sector (i.e. asset managers, insurance undertakings,<br />

investment firms and credit institutions) to embrace professions such as accountants, external auditors and lawyers.<br />

In June 2004 the Commission proposed a third AML directive, which is currently being considered by the European<br />

Parliament and the Council of Ministers. The European Commission issued the draft directive in order to align EU standards<br />

fully with the Financial Action Task Force on Money Laundering (FATF) 40 recommendations. Inter alia, it subjects insurance<br />

intermediaries to equivalent requirements to those imposed on other financial services intermediaries.<br />

17 Approval of the Council of Ministers and European Parliament currently pending.


© PricewaterhouseCoopers - Protecting the brand, May 2005 69<br />

Austria<br />

The requirements for an independent compliance function were introduced in 1993 on a voluntary basis based on a self<br />

regulation of the sub-organisations for credit institutions, insurance companies and pension fund associations within the<br />

Austrian Chamber of Commerce. There are currently no legal requirements for the appointment of a compliance officer or<br />

establishment of a compliance function. The main principles are:<br />

• Definition of restricted areas which will normally deal with sensitive information<br />

• Listing and monitoring of restricted securities (i.e. securities which must be traded by the company or its employees)<br />

• Listing and monitoring of monitored securities (trades in these securities will be investigated by the compliance function).<br />

Currently, the activities of the compliance function are limited mainly to the prevention of insider trading or other prohibited<br />

transactions as defined in the Austrian Securities Exchange Act and the Austrian Securities Supervision Act.<br />

Austrian anti-money laundering regulations adopted EU-standards in 1993. The most recent amendment was in 2003<br />

when the 2nd EU AML directive was transposed. These regulations specify the appointment of an independent AML<br />

compliance officer, who shall not have wider compliance responsibilities. In a circular in March 2004, the Austrian Financial<br />

Market Authority (FMA) stated that, in principle, the compliance function, the AML compliance function and internal audit<br />

must not be fulfilled by one organisational unit/person. Nevertheless they admitted that - depending on the size of the entity,<br />

the number of employees, the business conducted, and the number and complexity of transactions relevant for <strong>Compliance</strong><br />

and/or AML - these functions could be conducted by one person, provided that an independent review is undertaken.<br />

The FMA is currently in discussions with industry as to its understanding of the compliance function requirements in<br />

the context of MiFID. These new rules are expected to lead to significant change in the meaning of compliance in Austria<br />

and, therefore, will impact the approach to compliance functions.<br />

Belgium<br />

The Banking, Finance and Insurance Commission (BFIC), created through the integration of the Insurance Supervisory<br />

Authority (ISA) into the Banking and Finance Commission (BFC), has been the single supervisory authority for the Belgian<br />

financial sector since 1 January 2004.<br />

In Circular D1 2001/13, the BFIC set out its position on the organisation of a comprehensive compliance function in<br />

credit institutions, enumerating 10 principles. The circular requires credit institutions to set up an independent compliance<br />

function with the aim of ensuring that the firm complies with the rules relating to banking “integrity”. It identifies the areas to<br />

which the integrity policy should give priority. The executive committee is responsible for drawing up an integrity policy and<br />

the board of directors is responsible for its adequacy. At least once a year, the executive committee reports to the board of<br />

directors on the compliance, through the audit committee if one exists. The circular stipulates that professional competence,<br />

integrity and discretion are essential qualities of the compliance staff for the proper functioning of the compliance function.<br />

In November 2002, the Belgian regulator issued a similar circular stipulating that the compliance function in investment firms<br />

Legal Base:<br />

Standard <strong>Compliance</strong> Code of the Austrian Credit<br />

Institutions Sector.<br />

Standard <strong>Compliance</strong> Code of the Austrian Insurance<br />

Sector.<br />

Standard <strong>Compliance</strong> Code of the Austrian Pension<br />

Fund Associations.<br />

Legal Base:<br />

Law of 22 March 1993 and associated royal decrees.<br />

Circular D1 2001/13 to credit institutions,<br />

18 December 2001.<br />

Circular D1/EB/2002/6 on the internal control and the<br />

function of the internal audit and the compliance<br />

function in investment firms, 14 November 2002.<br />

Circular PPB/D.255 to insurance companies,<br />

10 March 2005<br />

Law of 11 January 1993 and associated royal<br />

decrees and BFIC circulars.


70 © PricewaterhouseCoopers - Protecting the brand, May 2005<br />

should be independent: in March 2005, similar requirements were imposed on insurance companies. These circulars are<br />

supplemented by a June 2004 circular which confirmed that the compliance requirements apply to credit institutions and<br />

investment firms in terms of all outsourced activities.<br />

Prior to 2001, requirements for a limited compliance function were established for all financial institutions (banks,<br />

investment firms and insurance companies) by the anti-money laundering law of 11 January 1993, which inter alia, required the<br />

appointment of a compliance officer. Similar requirements relating to ‘special mechanisms’ (anti-fraud and tax evasion) were<br />

also in effect at that time. The law of 11 January 1993 transposed the first EU AML Directive (91/308/EEC). The second EU<br />

Directive (2001/97/EC) was transposed by the Law of 12 January 2004. Article 21bis of this law provided that the BFIC should<br />

define the specific implementation rules applicable to institutions it supervises and these rules were promulgated by the BFIC<br />

circular of 27 July 2004 which was subsequently approved by the Royal Decree of 8 October 2004.<br />

Legal base:<br />

<strong>Compliance</strong> arrangements:<br />

• AMF General Regulation.<br />

• Commission Bancaire draft proposals on<br />

compliance arrangements, within the existing<br />

Regulation 97-02 on internal controls -<br />

implementation anticipated 30 June 2005.<br />

AML:<br />

• Regulation 91-07 of the CRBF (banking and<br />

investment firms).<br />

• Regulation 02-01 of the CRBF (banking and<br />

investment firms).<br />

• Instruction 00-09 of the Commission Bancaire.<br />

France<br />

The Autorité des Marchés Financiers (AMF, formerly CMF), the French regulator of investment firms, was the first regulator in<br />

France to establish requirements regarding compliance arrangements. The General Regulation requires that a “déontologue” is<br />

appointed in each entity who is responsible for the definition, and implementation, of conduct of business rules throughout the<br />

institution. Recently, the Commission Bancaire, the French banking regulator, issued a series of proposals on compliance<br />

arrangements. Those proposals apply to both banks and investment firms, as the Commission Bancaire supervises both groups<br />

of institutions. These form part of the current regulation on internal controls (Regulation 97-02).<br />

The proposals introduce a definition of “non-compliance risk”, based on the Basel Committee’s definition as set out in<br />

the October 2003 consultation paper. AML is included within the scope of non-compliance risk although not explicitly. The<br />

main proposals are the following:<br />

• Appointment of a dedicated and independent compliance officer<br />

• Implementation of a compliance monitoring programme<br />

• Implementation of specific procedures with respect to new products approval<br />

• Implementation of specific procedures in terms of breach identification, escalation process and record-keeping<br />

• Implementation of a non-compulsory whistle-blowing process (i.e. each employee must be given an opportunity to blow<br />

the whistle if he/she deems this necessary, but must be under no compulsion to do so).<br />

In addition to the above, the new proposals (due to come into force on 30 June 2005) include specific requirements on<br />

outsourcing and introduce a requirement to split internal controls and internal audit functions (internal controllers being now<br />

referred as “permanent controllers”). The compliance function is a permanent control function, compared with internal audit<br />

which is now referred to as a “periodic control function”.<br />

A series of specific AML-related regulations - beyond definitions of money laundering practices and related sanctions<br />

that are of a legal nature - are in place (see table above), but no recent change as been introduced.<br />

No compliance regulation exists for insurance companies at that stage. However specific AML requirements are in place.


© PricewaterhouseCoopers - Protecting the brand, May 2005 71<br />

Germany<br />

Germany’s financial services regulators merged into a single entity during 2002, forming the Federal Financial Supervisory<br />

Authority (BaFin). BaFin is responsible for the supervision of financial institutions, including insurance undertakings and<br />

pension funds, and the regulation of securities trading and the investment business (investment companies). The supervision<br />

of financial services institutions is dual faceted, split between solvency and market supervision.<br />

Financial services institutions<br />

Market supervision<br />

Looking at the financial services industry in Germany the term “compliance” is closely linked to all issues regarding the<br />

securities sector and investor protection. The basis for supervision, and the groundwork for investor protection, is provided by<br />

the rules of business conduct for investment services enterprises set out in the Securities Trading Act (WpHG).<br />

A further fundamental component of market supervision is supervision in accordance with the Safe Custody Act<br />

(DepotG). For financial services institutions, whose regular business is the provision of investment services (investment firms),<br />

the compliance function has been a part of the regulatory regime since 1994 when certain rules for staff transactions came<br />

into force. The role was further developed in the Securities Trading Act (WpHG) and corresponding supervisory guidelines<br />

covering organisational requirements and rules of conduct. Since 2002, BaFin also monitors securities analysis provided by<br />

investment firms. In October 2004 Germany transposed the European Directive on insider dealing and market manipulation<br />

(Market Abuse Directive) establishing organisational duties and rules of conduct for all kinds of financial analysts creating and<br />

distributing investment recommendations.<br />

<strong>Compliance</strong> function structures, and compliance processes, are governed by the BaFin guideline on organisational<br />

duties pursuant to Sec 33 WpHG. These include, for example, obligations for companies to maintain the necessary level of<br />

resources for the compliance function, and obligations for addressing conflicts of interests. The compliance function should fit<br />

to the nature and structure of the investment firm’s business(es). Detailed minimum requirements are stipulated. The<br />

compliance function should be a standalone department. Irrespective of the functions of the compliance office, the overall<br />

responsibility for compliance remains with the management.<br />

BaFin monitors compliance with the rules of business conduct and the Safe Custody Act. External auditors undertake<br />

annual audits of financial institutions, checking compliance. BaFin evaluates the resulting audit reports.<br />

Beyond the securities sector, there are only few specific requirements relating to compliance, but more extensive<br />

requirements relating to internal control.<br />

Legal base:<br />

Securities Trading Act (WpHG - 1994) as amended<br />

October 2004.<br />

Banking Act (KWG) as amended April 2004.<br />

Investment Act (InvG) as amended October 2004.<br />

Insurance Supervision Act (VAG) as amended July<br />

2004.<br />

Money Laundering Act (GwG) as amended August<br />

2002.<br />

Solvency supervision<br />

The groundwork for internal control and compliance (in a broader sense) is provided by sec. 25a of the Banking Act (KWG)<br />

supplemented by several BaFin guidelines. The three major ones i) Minimum requirements for the Trading Activities of Credit<br />

Institutions (MaH, 1995), ii) Minimum requirements for the credit business of credit institutions (MAK, 2002) and iii) Minimum


72 © PricewaterhouseCoopers - Protecting the brand, May 2005<br />

requirements for the internal audit function of credit institutions (MaIR, 2000) will be merged in 2005 into the Minimum<br />

requirements for Risk Management (MaRisk). The new MaRisk will implement the second pillar of Basel II (Supervisory<br />

Review Process and Internal Capital Adequacy Assessment Process, Sound Practices for the Management and Supervision<br />

of Operational Risk).<br />

Insurance<br />

The basis for supervision of the insurance industry is the Insurance Supervision Act (VAG). BaFin circular 29/02 deals with the<br />

requirements regarding investment of insurance undertakings. This circular requires, amongst other things, a “compliance<br />

report” regarding investments of an insurance undertaking confirming compliance with the legal, regulatory and internal<br />

regulations and guidelines.<br />

Investment Companies<br />

According to German law, investment companies are specialised credit institutions. The Investment Act provides a catalogue<br />

of permissible assets that may be freely combined within the investment limits. The Derivatives Ordinance (2004) governs the<br />

specific risk management and risk measurement policies, required under the Investment Act, when using derivatives in funds.<br />

Reporting obligations are designed on exceeding investment limits, statement of assets and material transactions to intensify<br />

and improve the market supervision of funds.<br />

Anti Money Laundering<br />

The Money Laundering Act (GwG) and the “Guidelines of the BaFin concerning measures to be taken by credit institutions to<br />

combat and prevent money laundering” are the main regulations designed to combat money laundering. The Money<br />

Laundering Act, which entered into force at the end of 1993 and was updated in 2002, specifies statutory duties for credit<br />

institutions and other businesses (financial services institutions, as well as some kinds of insurance business). The guidelines<br />

of the BaFin clarify the main statutory duties. These regulations represent minimum requirements. Credit institutions are called<br />

upon to make additional organisational and administrative arrangements.<br />

Legal base:<br />

Legislative decree n° 58/98.<br />

Bank of Italy, Circular 229/99.<br />

Bank of Italy, Circular 216/96.<br />

Bank of Italy, regulation of 1/7/98.<br />

Italy<br />

The Bank of Italy and CONSOB regulate the banking and securities sectors in Italy. The insurance sector is supervised by<br />

ISVAP. The three supervisory bodies, especially Bank of Italy, have clearly defined the internal control framework for the Italian<br />

companies, but requirements regarding the compliance function are not stipulated in current regulations. Both Bank of Italy<br />

and CONSOB regard compliance monitoring as an activity within the internal audit function and related processes.<br />

Bank of Italy is about to issue a new Circular which will regulate the Investment and Asset Management companies<br />

operations in accordance with UCITS III directive. The draft circular states that the internal audit function has to perform the<br />

activities connected with the “compliance function”.


© PricewaterhouseCoopers - Protecting the brand, May 2005 73<br />

Luxembourg<br />

The Commission de Surveillance du Secteur Financier (CSSF) supervises the financial services sector in Luxembourg,<br />

including credit institutions, investment firms, investment funds and pension funds. On 27 September 2004, following<br />

consultation with industry, the CSSF issued a circular (CSSF 04/155) providing detailed guidelines for the setting up of a<br />

compliance function in banks and investment firms. This function will be mandatory in all Luxembourg banks and investment<br />

firms as from 1 January 2006.<br />

The introduction of a compliance function does not lead to an additional level of supervision. Rather it aims at ensuring<br />

proper co-ordination, organisation and structuring of controls, already carried out in accordance with the provisions of the<br />

circular on internal control, but which are often split amongst different departments and handled at different organisational<br />

levels.<br />

According to the circular, the board of directors must adopt a positive attitude towards compliance, ensure the<br />

effectiveness of the compliance function, and approve the compliance policy and the compliance charter defined by the<br />

management. The compliance policy must include the fundamentals of the compliance risk, clarify the broad principles for<br />

managing the compliance risk, define the compliance function, its objectives and independence, prescribe the charter process<br />

and define the training programme. The compliance charter, communicated to the entire staff, governs the objectives and<br />

responsibilities of the compliance function. The compliance charter must include the compliance function’s objectives,<br />

responsibilities, independence and permanence, relationships with other units, access to all necessary information, reporting<br />

lines and access to the management bodies. Management is in charge of developing and implementing the compliance<br />

policy, as well as of setting up a compliance function which is in accordance with stated principles. Management must<br />

appoint one of its members, whose name must be communicated to the CSSF, as the person directly in charge of the<br />

compliance function.<br />

The circular also stipulates that the compliance function shall be independent from all commercial, administrative or<br />

control functions and shall exist on a permanent basis. It has the power to start investigations and controls on its own<br />

initiative, and has the right to access any kind of information. The institution has to designate an employee in charge of the<br />

compliance function, the “compliance officer”, whose name has to be communicated to the CSSF. The compliance officer<br />

must, in principle, be dedicated on a full-time basis to the compliance function. Small-scale institutions engaged in low-risk<br />

activities are allowed to fulfil their compliance function on a part-time basis, with prior authorisation from the CSSF.<br />

Certain tasks assigned to the compliance function may be delegated to other services provided that such tasks are<br />

compatible with other tasks for which the personnel of these services are responsible. In such cases, the compliance function<br />

assumes a coordination role between the services carrying out these tasks. In any event, the responsibility for the tasks<br />

remains with the compliance function.<br />

The Commissariat aux Assurances (CAA) supervises the insurance industry in Luxembourg. The CAA has not issued any<br />

specific regulations on the compliance function for the insurance sector, as yet.<br />

Legal base:<br />

Law of 5 April 1993 on the financial sector<br />

CSSF Circular 04/155 on compliance function


74 © PricewaterhouseCoopers - Protecting the brand, May 2005<br />

Legal base:<br />

Securities Markets Supervision Act 1995 (Wet toezicht<br />

effectenverkeer 1995).<br />

Decree on Supervision of the Securities Markets 1995<br />

(Besluit toezicht effectenverkeer 1995.<br />

Further regulations on market conduct supervision of the<br />

securities trade 2002 (nadere regeling gedragstoezicht<br />

effectenverkeer 2002).<br />

Further regulations on prudential supervision of the<br />

securities trade 2002 (Nadere regeling prudentieel<br />

toezicht effectenverkeer 2002).<br />

Act on the Supervision of Credit Institutions 1992<br />

(Wet toezicht Kreditwezen 1992, Wtk 1992).<br />

Regulations on Organization and Control (Regeling<br />

Orginsatie en Beheersing).<br />

Act on the supervision of insurance companies 1993<br />

(Wet toezicht verzekeringsbedrijf 1993).<br />

Pension Fund and Savings Fund Act<br />

(Pensioen- en Spaarfondsenwet).<br />

Act on the disclosure of unusual transactions<br />

(Wet melding ongebruikelijke transacties).<br />

Legal base:<br />

Law 24/1988, 28 July, Stock Market.<br />

Law 26/1988, 19 July, Discipline and Intervention of<br />

Credit Entities.<br />

Law 26/2003, 17 July, in order to increase the<br />

transparency on public limited liabilities companies.<br />

Order ECO/3722/2003, 26 December, on the annual<br />

report of the corporate government and other<br />

information instrument of the public limited liabilities<br />

companies and other entities.<br />

Law 44/2002, 22 November, Financial System reform<br />

measures.<br />

Anti-money laundering law 19/1993 and<br />

implementing regulations.<br />

Netherlands<br />

Financial markets are regulated by the Autoriteit Financiële Markten, the Financial Markets Authority (AFM), in so far as it<br />

relates to market conduct supervision. Prudential requirements for banks, securities institutions, pension funds, investment<br />

institutions and insurance companies are supervised by the Dutch Central Bank, De Nederlandsche Bank (DNB).<br />

Investment institutions and securities institutions and credit institutions in the Netherlands are obliged by regulations to<br />

retain one or several compliance officer(s). The Regulations on Organisation and Control (Regeling Organisatie en Beheersing<br />

or ‘ROB’) stipulate that the compliance function should be independent with direct reporting lines to the management board,<br />

and in case the integrity of the management board is in doubt the compliance officer should have access to a delegate of the<br />

supervisory board.<br />

Although not mandatory, the compliance officer is expected both to monitor and control the institution’s activities, as well<br />

as consult on the implementation and interpretation of rules and regulations and advising management on compliance issues.<br />

There are only very limited rules for appointing a compliance officer and even though there are certification programmes<br />

offered by commercial training entities for compliance officer they are not compulsory.<br />

Under the Dutch act that covers the AML (Wet melding ongebruikelijke transacties), there is no obligation to appoint a<br />

compliance officer. However, this is common practice as it is perceived that the tasks under the AML act are best performed<br />

by one person, in general or preferably, the compliance officer.<br />

Spain<br />

In Spain, the supervision of the financial sector is carried out by the Bank of Spain (banking activities), the Spanish National<br />

Securities Exchange Commission (stock market) and the General Directorate of Insurance and Pension Funds (insurance<br />

activities).<br />

Under Spanish law applicable to financial entities, compliance requirements have traditionally applied within the<br />

regulatory regime in terms of the rules on conduct of business, conflict of interest, internal control and adequate level of<br />

administrative resources. According to this approach to the compliance function, Spanish general regulation on financial<br />

institutions provides general conduct of business standards, general principles on conflict of interest, and specific regulatory<br />

obligations regarding customer and operations. Since 2003 certain legislation focused on internal control resources, corporate<br />

governance, transparency and investor protection has been adopted accordingly.<br />

Spanish anti-money laundering rules have recently been modified to implement additional quality control measures such<br />

as enhancing corporate governance within the financial institutions’ AML framework, particularly strict know-your-customer<br />

rules, and the adoption of qualified control and supervisory measures applicable to those high-risk areas within financial<br />

institutions according to the nature of their activities, and type of clients, amongst other things. Amongst the changes<br />

introduced by the new AML regulatory framework, financial institutions are now subject to a compliance review of their internal<br />

procedures by an external expert.


© PricewaterhouseCoopers - Protecting the brand, May 2005 75<br />

Sweden<br />

Finansinspektionen (FI), an integrated regulator supervising all sectors in the Swedish financial services industry, was<br />

established in 1991.<br />

There is a regulatory code (FFFS 2002:5-7) requiring all investment firms and banking institutions, licensed to conduct<br />

securities operations, to have a compliance function. An investment firm must have one or more compliance officers who are<br />

responsible for ensuring that employees within the firm, and its board of directors, are acquainted with the rules governing the<br />

conduct of its operations. It is the responsibility of the board of directors to ensure that the compliance officer reports directly<br />

to them or to the company’s management. Banks and insurance companies (regulatory code 1999:12 and 2000:3) are<br />

required to have an internal control function that is responsible for the compliance with internal as well as external rules and<br />

regulations.<br />

United Kingdom<br />

The Financial Services Authority (FSA), the UK regulator, an integrated regulator set up by the Financial Services and Markets<br />

Act 2000 (FSMA 2000), was established in 1997 and assumed full responsibility for the financial services sector in 2001,<br />

succeeding the Securities & Investments board which was established in 1985.<br />

Since the late 1980s, the vast majority of financial services firms in the UK have been required to have a compliance<br />

officer. An investment firm must allocate a director or senior manager as having responsibility for the oversight of the firm’s<br />

compliance and should report directly to the firm’s executive board. The compliance function is a “controlled function” in the<br />

United Kingdom, which means that a candidate proposed as head of compliance cannot be appointed until approval has<br />

been given by the FSA. The FSA must be satisfied that the person is fit and proper in accordance with the “fit and proper<br />

test for approved persons”. Outsourcing compliance to external consultants is allowed, but responsibility rests with one or<br />

more directors or senior managers of the firm as head of compliance.<br />

The compliance officer consults all business lines, and does not solely have a control function. <strong>Compliance</strong> generally<br />

means respecting the Principles for Businesses and Senior Management, and rules for Conduct of Business (COB), the<br />

Collective Investment Schemes (CIS) and Money Laundering (ML). Heads of compliance will normally have responsibility for<br />

overseeing a firm’s relationship with the FSA.<br />

<strong>Compliance</strong> is defined by the FSA Handbook section “Senior Management Arrangements, Systems and Controls”<br />

Chapter 3 and the Money Laundering sourcebook.<br />

Legal base:<br />

FFFS 2002:5-7 Regulations governing rules of the<br />

conduct on the securities market.<br />

FFFS 1999:12 Regulations governing rules of the<br />

conduct on the banking market.<br />

FFFS 2000:13 Regulations governing rules of the<br />

conduct on the insurance market.<br />

AML-law 1993:768.<br />

FFFS 1999:8 Regulation for AML.<br />

Legal base:<br />

FSMA 2000.<br />

FSA Handbook section “Senior Management<br />

Arrangements, Systems and Controls” chapter 3,<br />

December 2001.


76 © PricewaterhouseCoopers - Protecting the brand, May 2005<br />

Legal base:<br />

BMA Rule Book.<br />

Amiri Decree Law No. 23 of 1973 (the “BMA Law”).<br />

BC/13/99 - Circular: <strong>Compliance</strong>, Risk Management<br />

and Internal Controls.<br />

Non-EU Europe and Middle East<br />

Bahrain<br />

The Bahrain Monetary Agency (BMA), in its capacity as the regulatory and supervisory authority for all financial institutions in<br />

Bahrain, issues regulations with which licencees are legally obliged to comply under the BMA law.<br />

The BMA recognised that due to the complex structure and underlying risks of banks and other financial institutions,<br />

the spreading of responsibility for compliance across various entities and functions without an internal single central coordinating<br />

point may lead to certain areas of compliance not being covered effectively and efficiently. Consequently, on 15<br />

June 1999, the BMA issued a circular, <strong>Compliance</strong>, Risk Management and Internal Controls requiring a senior member of<br />

management to monitor compliance risk.<br />

Such a member should be vetted by the BMA before appointment. Furthermore, the BMA requires financial institutions<br />

to outline how the compliance function fits into the institution’s reporting structure and the circular further states that the<br />

compliance officer should have access to the board of directors.<br />

The role of the compliance officer may perform other functions such as anti money laundering, legal as well as internal<br />

audit.<br />

Legal base:<br />

Swiss Banking Law.<br />

SFBC Circular 04/01 of April 21, 2004 on the<br />

Supervision of large banks.<br />

SFBC circular on supervision within banks (expected<br />

by mid 2005).<br />

Switzerland<br />

The Federal Banking Commission (SFBC) is the licensing and supervising body in Switzerland for banks and securities firms.<br />

The Swiss Banking Law is the main legal basis in regulating compliance. More guidance is included in SFBC circulars.<br />

<strong>Compliance</strong>, as part of internal controls, was first mentioned in the circular on internal controls issued by the Swiss Bankers<br />

Association in 2002. In a SFBC circular, expected by mid 2005, banks and securities dealers will be required to establish a<br />

compliance function. However, the implementation of compliance functions is common practice nowadays in Switzerland.<br />

Due to its large community of international banks, national standards are strongly influenced by international best practice<br />

and the work of international standard setters.<br />

The SFBC views compliance as a staff function: it should independent and should not have operational responsibilities.<br />

It should have direct reporting lines to the board of directors.<br />

The Anti-Money-Laundering Ordinance was due to be totally implemented by 30 June 2004. The implementation was<br />

audited and a separate report must be filed to the SFBC by 15 March 2005.


© PricewaterhouseCoopers - Protecting the brand, May 2005 77<br />

North America<br />

Canada<br />

Deposit-Taking Institutions, Insurance Companies, and Pension Plans<br />

(Banks, Insurance Companies, Trust and Loan Companies, Cooperatives, and Pension Plans)<br />

At the federal level, the Office of the Superintendent of Financial Institutions Canada (OSFI) regulates federally regulated<br />

financial institutions, including banks and insurance companies. Under the Office of the Superintendent of Financial<br />

Institutions Act, OSFI was given the powers to supervise and regulate all federally regulated financial institutions. Under Bill<br />

C-15 OSFI’s mandate was clarified to include promoting sound business practices to reduce the risk that financial<br />

institutions will fail.<br />

OSFI supervision is in accordance with its Supervisory Framework (1999) and related Supervisory Framework Rating<br />

Assessment Criteria (2002) supplement. In 2000, OSFI introduced the Interim Guideline Legislative <strong>Compliance</strong> Management<br />

(LCM), which was replaced in 2003 with Guideline E-13, Legislative <strong>Compliance</strong> Management for Sound Business &<br />

Financial Practices (2003) which conveys OSFI’s expectations of federally regulated institutions. E-13 stipulates, inter alia, a<br />

compliance function including an enterprise-wide framework of compliance controls, a head of compliance accountable for<br />

LCM oversight, adequate resources to manage compliance and an integrated communications and reporting network.<br />

In addition, all banks and federally incorporated or registered insurance companies, trust and loan companies, and<br />

cooperative credit associations are regulated by the Financial Consumer Agency of Canada (FCAC). The FCAC is<br />

responsible for enforcing many of the federal laws that protect consumers in their dealings with financial institutions. The<br />

mandate of the FCAC focuses on consumer protection and consumer education. In 2003, the FCAC released 2003 FCAC<br />

Mystery Shopping Results whereby the FCAC sent mystery shoppers into 1,653 bank branches across Canada to identify<br />

best practices in banks with respect to the type and availability of information they are providing to their customers<br />

At the provincial level there are regulations governing pensions, insurance, trust companies, credit unions, “caisses<br />

populaires”, cooperatives and mortgage brokers. These regulations are administered by each province’s respective Ministry<br />

of Finance.<br />

Legal base:<br />

Bank Act.<br />

Insurance Companies Act.<br />

Trust and Loan Companies Act.<br />

Cooperative Credit Associations Act.<br />

Financial Consumer Agency of Canada Act.<br />

Office of the Superintendent of Financial Institutions<br />

Act.<br />

Bill C-15.<br />

Legislative <strong>Compliance</strong> Management (LCM) Sound<br />

Business & Financial Practices.<br />

2003 FCAC Mystery Shopping Results.<br />

Provincial Securities Acts.<br />

Investment Dealers, Mutual Fund Dealers, and Investment Counsel and Portfolio Managers<br />

In Canada, the regulation of the securities industry is the responsibility of provincial securities commissions that oversee a<br />

provincial securities act. Each provincial securities act is a set of laws and regulations which defines the activities that can be<br />

undertaken by participants. The provincial securities commissions delegate certain aspects of securities regulation to the<br />

following self regulatory organisations (SRO): i) the Investment Dealers Association of Canada (IDA); ii) Mutual Fund Dealers<br />

Association of Canada (MFDA); and iii) Market Regulation Services Inc (RS). The IDA and MFDA have been delegated<br />

responsibility by the provincial governments to ensure that their respective SRO members meet certain agreed upon


78 © PricewaterhouseCoopers - Protecting the brand, May 2005<br />

standards written into the provincial securities laws. RS is the independent regulation services provider for Canadian equity<br />

markets and is recognised by the provincial securities commissions in Alberta, British Columbia, Manitoba, Ontario and<br />

Quebec.<br />

Overview of SRO regulatory responsibilities:<br />

• IDA - regulates the activities of investment dealers for both capital adequacy and conduct of business, e.g., registration,<br />

sales compliance and financial compliance.<br />

• MFDA - regulating all sales of mutual funds by its members and capital adequacy.<br />

• RS - ensures market integrity by regulating trading on marketplaces to ensure transactions are executed properly, fairly<br />

and in compliance with trading rules.<br />

Investment Counsel and Portfolio Managers are regulated by the provincial securities commissions.<br />

In 2000, the MFDA introduced rule 2.5.2 requiring Members to designate a trading officer as a compliance officer. The<br />

MFDA was recognised as a self-regulatory organisation (SRO) by a number of Canadian Securities Commissions in 2001. In<br />

2001, IDA introduced By-Law 38 requiring members to designate an officer to act as the Ultimate Designated Person and to<br />

appoint an Alternative Designated Person to act as Chief <strong>Compliance</strong> Officer (CCO). In 2002, the Universal Market Integrity<br />

Rules (UMIR) were adopted to replace the rules and policies of the Toronto Stock Exchange and the Canadian Venture<br />

Exchange. UMIR Rule 7.1 Trading Supervision Obligation sets out requirements for the appointment of supervisory staff and<br />

written trading policies and procedures.<br />

Anti-money laundering<br />

In 1993, the Canadian Federal government introduced the Proceeds of Crime (Money Laundering) Suspicious Transaction<br />

Reporting Regulations applicable to all financial institutions. This was replaced in 2001, by the Proceeds of Crime (Money<br />

Laundering) and Terrorist Financing Suspicious Transaction Reporting Regulations. In 1999, the Ontario Securities<br />

Commission (OSC) introduced Rule 31-505 Conditions of Registration requiring a registered dealer or adviser to designate a<br />

registered partner or officer as the compliance officer. OSC amended Rule 31-505 in 2003 to include a requirement for a<br />

registered adviser to designate a senior officer as the Ultimately Responsible Person for the compliance function and for the<br />

day-to-day supervision to be undertaken by a chief compliance officer.


© PricewaterhouseCoopers - Protecting the brand, May 2005 79<br />

United States<br />

Investment Management Companies<br />

The Securities and Exchange Commission (SEC) has adopted rules under the Investment Company Act of 1940 and the<br />

Investment Advisers Act of 1940 which require each investment company and investment adviser registered with the SEC to<br />

adopt and implement written policies and procedures reasonably designed to: (i) prevent violation of the federal securities laws,<br />

(ii) review those policies and procedures annually for their adequacy and the effectiveness of their implementation, and (iii)<br />

designate a chief compliance officer to be responsible for administering the policies and procedures. In the case of an<br />

investment company, the chief compliance officer reports directly to the fund board. The rules are designed to protect investors<br />

by ensuring that all funds and advisers have internal programmes to enhance compliance with the federal securities laws.<br />

Legal basis:<br />

Investment Management: SEC Rule: <strong>Compliance</strong><br />

Programs of Investment Companies and Investment<br />

Advisers<br />

Rule 38a-1 under the Investment Company Act, and<br />

related Rule 206(4)-7 under the Investment Advisers<br />

Act.<br />

Broker-Dealers: NASD Rules 3010, 3012 and 3013<br />

and NYSE Rule 342.<br />

Broker-Dealers<br />

The National Association of Securities Dealers (NASD) and the New York Stock Exchange (NYSE) have rules regarding the<br />

supervisory system, supervisory control and certification procedures of their member firms which have been approved by the<br />

SEC. Rule 3010 requires the establishment of a supervisory system which includes policies and procedures reasonably<br />

designed to achieve compliance with rules and regulations. Rule 3012 specifically requires that firms identify principals who<br />

will be responsible for establishing, maintaining and enforcing a system of supervisory control policies and procedures which<br />

test and verify a firm’s supervisory procedures. Rule 3013 requires CEO certification that there exists a process to ensure the<br />

controls required by Rules 3010 and 3012 are in place. NYSE Rule 342 requires NYSE member firms to create verification<br />

procedures for supervisory procedures over specific areas and a method to test those procedures.<br />

Banks<br />

While banks, like other US financial institutions, must establish an anti money-laundering compliance programme, US<br />

banking law and regulation does not mandate general banking law compliance programme requirements for US banks.<br />

The US bank regulators, through regulation, supervision and on-site examinations, seek to ensure that US banks operate in<br />

a safe and sound manner. In this connection, US bank regulators expect banks to have a compliance risk management<br />

system that is designed to be effective within the context of the size, scope, complexity, and nature of a banking<br />

organisation’s business activities and legal structure. <strong>Compliance</strong> with these expectations is assessed and enforced largely<br />

through the bank examination and supervision process.<br />

Insurance Companies<br />

Under the McCarran-Ferguson Act, the regulation of the business of insurance in the US occurs at the State level. Insurance<br />

companies are regulated by State Insurance Commissioners, which coordinate their activities through the National<br />

Association of Insurance Commissioners. Any compliance programme requirements or expectations for insurance<br />

companies would thus be assessed and enforced by State Insurance Commissioners. It is beyond the scope of this survey<br />

to identify possible requirements at the State level.


80 © PricewaterhouseCoopers - Protecting the brand, May 2005<br />

Annex II<br />

Current regulatory challenges<br />

Region/Country<br />

Asia & Australia<br />

Current Regulatory Challenges<br />

Region/Country<br />

North America<br />

Current Regulatory Challenges<br />

Australia<br />

Hong Kong<br />

/China<br />

• International Financial Reporting Standards (IFRS)<br />

• Sarbanes Oxley<br />

• Basel II<br />

• APRA licensing and Super Choice (Superannuation industry only)<br />

• Anti-Money Laundering (AML)<br />

• For Australian Financial Services Licensees: Conflict of interest management (PS 181) and<br />

disclosure (dollar and general disclosure)<br />

• For APRA regulated firms: fit and proper persons obligations<br />

• Draft standards on Unit Pricing.<br />

• IFRS/International Accounting Standards (IAS)<br />

• Basel II<br />

• Sarbanes Oxley for US listed companies<br />

• AML<br />

• Independent Financial Advisory (IFA) supervision in Hong Kong.<br />

Canada<br />

United States<br />

• New legislation:<br />

- AML<br />

- Privacy<br />

• Existing areas of current regulatory risk / concern:<br />

- Insider trading and Chinese walls<br />

- Mutual fund trading abuse.<br />

• Bank Secrecy Act/Anti-Money Laundering/OFAC (Office of Foreign Assets Control)<br />

• Fair and Accurate Credit Transactions Act (FACT ACT) (Identity Theft/Fair Credit Reporting)<br />

• Privacy/Information Security (Privacy is also affected by the FACT ACT)<br />

• <strong>Compliance</strong> Programme Requirements (Investment Management Companies)<br />

• Mutual Fund Trading Practices<br />

• Best execution (Broker-Dealers)<br />

• Insurance industry broker issues.<br />

Japan<br />

• Basel II<br />

• Protection for Privacy Act (starting April 2005)<br />

• SOA302-like regulation (possibly 404-like in the future)<br />

• Business Continuity Programme<br />

• Strengthening internal audit function (based upon Inspection Manual)<br />

• Stricter assessment of asset (loan) quality (based upon Inspection Manual)<br />

• IFRS.<br />

Europe<br />

Austria<br />

Belgium<br />

• IFRS and prudential filters<br />

• Basel II/Capital Requirements Directive (CRD) discussion is underway; regulators have<br />

already defined their expectations:<br />

- Minimum standards for measuring credit risk and conduct of financing<br />

business rules<br />

- Minimum standards for internal audit<br />

• Increased expectations of regulators on implementation of best practice solutions<br />

• Transposition of EU-Directives (e.g., Market Abuse Directive, Transparency Directive)<br />

• Company Law will be changed in 2005 to increase confidence in Austrian Capital market,<br />

new definition of the role of the supervisory board.<br />

• Circular on good practices for outsourcing (external but also intra-group) with deadline<br />

for compliance by end of 2005 (all outsourcing should be governed by SLAs, meeting<br />

principles outlined in the regulation)<br />

• New regulation (Royal Decree) on AML/KYC/Transaction Monitoring<br />

• Recommendations on Business Continuity Plan. Though not formally a regulation, this is<br />

a strong warning from the BFIC that compliance will be expected by 2007. This derives<br />

from the work performed at the level of the Financial Stability Working Committee being<br />

established at the Belgian National Bank (BNB)<br />

Belgium (cont’d)<br />

France<br />

• IFRS is very hot on the agenda as it will imply change in the monthly regulatory reporting<br />

to the BFIC which is processed via the BNB. IFRS is compulsory for all quoted banks or<br />

having to issue consolidated Financial Statements as from 2005. NSA (New Schema A)<br />

reporting under IFRS will start as from January 2006<br />

• Basel II.<br />

• AML: although no change has occurred in the existing AML regulation in France, this is<br />

still a topic which sits high on the financial institutions’ agenda. Regulators’ tolerance<br />

is nil, as evidenced by recent sanctions<br />

• Basel II: as the date of application is looming, institutions are focusing on the<br />

implementation of Basel II arrangements. Some diagnostics are still underway but<br />

implementation is the key element and new issues are starting to emerge, such as the<br />

interaction with regulatory reporting<br />

• <strong>Compliance</strong> arrangements: it is the new key issue, in view of the recent consultation held<br />

by the Commission Bancaire on this topic. This is about to lead to a specific <strong>Compliance</strong><br />

regulation and date of entry is expected to be end of June 2005<br />

• IFRS: 2005 being the first year of application at consolidated level, not surprisingly,<br />

institutions are currently focusing on this intently.


© PricewaterhouseCoopers - Protecting the brand, May 2005 81<br />

Region/Country<br />

Current Regulatory Challenges<br />

Region/Country<br />

Europe<br />

Current Regulatory Challenges<br />

Europe<br />

Germany<br />

Italy<br />

Banking sector:<br />

• Basel II (including supervisory review process and minimum requirements for risk<br />

management (MaRisk)<br />

• IFRS (mostly public sector; the major private credit institutions already comply)<br />

Banking sector/Investment firms (market supervision - <strong>Compliance</strong> issues):<br />

• Transposition EU Market Abuse Directive into German Law (German Act on the<br />

Improvement on Investor protection): main issues - accepted market practices versus<br />

market manipulation, insider lists, reporting of suspicious transactions)<br />

Insurance<br />

• Solvency I and (upcoming) Solvency II<br />

• Insurance Supervision Act: amendments of the investment ordinance and changes in risk<br />

management approach<br />

• IFRS (ED 7).<br />

• IFRS/IAS: mandatory for listed companies and all financial institutions under supervision<br />

of Bank of Italy (2005 Consolidated financial statements mandatory, individual financial<br />

statements voluntary. Both mandatory in 2006)<br />

• Basel II<br />

• Sarbanes-Oxley for US listed companies<br />

• New Bank of Italy Legislative decree (related to UCITS III) on investment companies’<br />

operations: to be issued in the next few months<br />

• Legislative decree 231/2001 on companies responsibilities and internal control framework<br />

to prevent frauds and administrative crimes.<br />

Sweden<br />

Switzerland<br />

• Basel II/CRD<br />

• IFRS, in particular IAS39/32<br />

• Financial Conglomerates Directive<br />

• Solvency II<br />

• Draft law on integrated financial supervision (proposal to integrate the Swiss Federal<br />

Banking Commission, the Swiss Private Insurance Commission, and the Swiss Money<br />

Laundering Control Authority)<br />

Banking and Investment firms<br />

• Basel II<br />

• Banking Commission Circular on the supervision of large banks, issued in April 2004<br />

• Regulation on financial conglomerates<br />

Insurance<br />

• Solvency I and II and regulation on supervision of financial conglomerates<br />

• New Act on on insurance supervision<br />

• Private insurance contract law: total revision of the relevant body of law in status of<br />

preparation<br />

Company law<br />

• Corporate Governance - bill on compensation transparency<br />

• UCITS III<br />

• Anti-Money Laundering, insider dealing<br />

• Proposed law to comply with FATF related requirements<br />

• Revision of scope and appraisal of insider dealing.<br />

Luxembourg<br />

• IFRS<br />

• AML (new law of 12 November 2004)<br />

• <strong>Compliance</strong> Function (new CSSF circular of September 2004)<br />

• UCITS III<br />

• Basel II/CRD<br />

• Solvency II.<br />

United Kingdom<br />

• Capital requirements for Banks and Investment firms (Basel II/CRD)<br />

• Changes in international accounting standards<br />

• The regulation of Mortgage and General Insurance Business<br />

• FSA’s expectations with regard to treating customers fairly<br />

• Also future impact of Directive for Markets in Financial Instruments (MiFID).<br />

Netherlands<br />

• Basel II<br />

• Solvency II<br />

• Insurance Mediation Directive<br />

• Integrity conduct<br />

• Outsourcing<br />

• Anti-competition requirements<br />

• AML.<br />

Bahrain<br />

• Basel II<br />

• IFRS<br />

• AML<br />

• Prudential regulation requirements - the regulator have adopted the Basel papers.<br />

Spain<br />

• AML Regulations (Changes on 2003 & 2005) and Specific Recommendations on<br />

<strong>Compliance</strong> Functions by Spanish Regulator<br />

• UCITS III<br />

• Basel II<br />

• Solvency II<br />

• IAS.


82 © PricewaterhouseCoopers - Protecting the brand, May 2005<br />

Annex III<br />

Selection of recent related surveys and white papers<br />

Recent Surveys:<br />

• 8th Annual Global CEO Survey, 2005: Bold Ambitions, Careful Choices<br />

• PricewaterhouseCoopers Management Barometer, July and November 2004<br />

• Private Banking/Wealth Management, Global Survey 2004: Leveraging <strong>Compliance</strong> and Risk Management for Strategic<br />

Advantage<br />

• Banana Skins 2005 (Annual Survey by CFSI, sponsored by PricewaterhouseCoopers)<br />

White Papers:<br />

The PricewaterhouseCoopers/Economist Intelligence Unit Briefing Series:<br />

• Governance: From compliance to strategic advantage<br />

• <strong>Compliance</strong>: The gap at the heart of risk management<br />

• Uncertainty tamed? The evolution of risk management in the financial services industry<br />

The Future of <strong>Compliance</strong> Series:<br />

• Best Practice and Delivering Value, 2002<br />

• Using Technology to Deliver Value, 2003<br />

• An Efficient and Effective Commercial Operation, 2004<br />

Integrity-Driven Performance TM - A New Strategy for Success Through Integrated Governance, Risk and <strong>Compliance</strong><br />

Management: A White Paper, January 2004,<br />

Regulatory <strong>Compliance</strong>: Adding value - a review of future trends, 2002<br />

Available on the PricewaterhouseCoopers website at www.<strong>pwc</strong>.com/financialservices


PricewaterhouseCoopers (www.<strong>pwc</strong>.com) provides industry-focused assurance, tax and advisory services for public and private clients. More than 120,000 people in 139 countries connect their thinking,<br />

experience and solutions to build public trust and enhance value for clients and their stakeholders.<br />

This study is not intended to provide specific advice on any matter, nor is it intended to be comprehensive. If specific advice is required, or if you wish to receive further information on any matters referred to in<br />

this briefing, please speak to your usual contact at PricewaterhouseCoopers or those listed in this publication.<br />

For additional copies please contact Jurgen De Greef at PricewaterhouseCoopers on 32 2 710 9716 or e-mail at jurgen.de.greef@<strong>pwc</strong>.be.<br />

© 2005 PricewaterhouseCoopers. All rights reserved. ‘PricewaterhouseCoopers’ refers to the network of member firms of PricewaterhouseCoopers International Limited, each of which is a separate and<br />

independent legal entity. *connectedthinking is a trademark of PricewaterhouseCoopers LLP.


PricewaterhouseCoopers Regulatory and GRC Contacts<br />

Global<br />

Regulatory:<br />

GRC:<br />

AML:<br />

Charles Ilako, Partner,<br />

Global Leader, Financial Services<br />

Regulatory Practice<br />

charles.ilako@uk.<strong>pwc</strong>.com<br />

Wendy Reed, Senior Manager<br />

wendy.reed@<strong>pwc</strong>.be<br />

Sandra Birkensleigh, Partner,<br />

Global GRC Co-Leader<br />

sandra.birkensleigh@au.<strong>pwc</strong>.com<br />

Dan DiFilippo, Partner, Global<br />

Performance Improvement Leader<br />

dan.difilippo@us.<strong>pwc</strong>.com<br />

John Campbell, Partner, U.S.<br />

john.w.campbell@us.<strong>pwc</strong>.com<br />

Andrew Clark, Partner, EMEA<br />

andrew.p.clark@uk.<strong>pwc</strong>.com<br />

Dominic Nixon, Partner, AsiaPac<br />

dominic.nixon@sg.<strong>pwc</strong>.com<br />

Europe, Middle East & Africa<br />

Austria<br />

Belgium<br />

France<br />

Germany<br />

Ireland<br />

Italy<br />

Andrea Cerne-Stark, Partner<br />

andrea.cerne-stark@at.<strong>pwc</strong>.com<br />

Gerhard Margetich, Manager<br />

gerhard.margetich@at.<strong>pwc</strong>.com<br />

Josy Steenwinckel, Partner<br />

josy.steenwinckel@<strong>pwc</strong>.be<br />

Denis Caprasse, Director<br />

denis.caprasse@<strong>pwc</strong>.be<br />

Guy Flury, Partner,<br />

Head of Financial Services<br />

Regulatory Practice<br />

guy.flury@fr.<strong>pwc</strong>.com<br />

Marine Laufer-Tourte,<br />

Senior Manager<br />

marine.laufer-tourte@fr.<strong>pwc</strong>.com<br />

Günter Borgel, Partner<br />

guenter.borgel@de.<strong>pwc</strong>.com<br />

Martina Rangol, Senior Manager<br />

martina.rangol@de.<strong>pwc</strong>.com<br />

Alan Merriman, Partner<br />

alan.merriman@ie.<strong>pwc</strong>.com<br />

Marion Kelly, Senior Manager<br />

marion.kelly@ie.<strong>pwc</strong>.com<br />

Giacomo Neri, Partner<br />

giacomo.neri@it.<strong>pwc</strong>.com<br />

Fabiano Quadrelli, Director<br />

fabiano.quadrelli@it.<strong>pwc</strong>.com<br />

Luxembourg Olivier de Vinck, Partner<br />

olivier.de.vinck@lu.<strong>pwc</strong>.com<br />

Emmanuelle Henniaux, Director<br />

emmanuelle.henniaux@lu.<strong>pwc</strong>.com<br />

Netherlands Ger Roeleven, Senior Manager<br />

ger.roeleven@nl.<strong>pwc</strong>.com<br />

Martin Eleveld, Senior Manager<br />

martin.eleveld@nl.<strong>pwc</strong>.com<br />

Spain<br />

José Luis López Rodriguez, Partner<br />

jose.luis.lopez.rodriguez@es.<strong>pwc</strong>.com<br />

Enric Doménech, Director<br />

enric.domenech@es.<strong>pwc</strong>.com<br />

Sweden André Wallenberg, Director<br />

andre.wallenberg@se.<strong>pwc</strong>.com<br />

Switzerland Pascal Portmann, Partner<br />

pascal.portmann@ch.<strong>pwc</strong>.com<br />

Christiana Suhr Brunner, Director<br />

christiana.suhr.brunner@ch.<strong>pwc</strong>.com<br />

United Kingdom John Tattersall, Partner<br />

john.h.tattersall@uk.<strong>pwc</strong>.com<br />

Stuart Crotaz, Senior Manager<br />

stuart.crotaz@uk.<strong>pwc</strong>.com<br />

North America<br />

Canada<br />

United States<br />

Asia & Australia<br />

Australia<br />

Brenda Eprile, Partner<br />

brenda.j.eprile@ca.<strong>pwc</strong>.com<br />

Dorothy Sanford, Partner<br />

dorothy.a.sanford@ca.<strong>pwc</strong>.com<br />

Regulatory:<br />

Bill Lewis, Partner (Banking)<br />

bill.lewis@us.<strong>pwc</strong>.com<br />

Gary Welsh, Managing Director<br />

gary.welsh@us.<strong>pwc</strong>.com<br />

Tony Evangelista, Partner<br />

(Investment Management)<br />

tony.evangelista@us.<strong>pwc</strong>.com<br />

Roger Coffin, Partner<br />

(Capital Markets)<br />

roger.coffin@us.<strong>pwc</strong>.com<br />

Ellen Walsh, Partner (Insurance)<br />

ellen.walsh@us.<strong>pwc</strong>.com<br />

GRC:<br />

Miles Everson, Partner<br />

miles.everson@us.<strong>pwc</strong>.com<br />

Peter Trout, Partner<br />

peter.trout@au.<strong>pwc</strong>.com<br />

Kate Clarke-Palmer, Director,<br />

Performance Improvement<br />

kate.clarke-palmer@au.<strong>pwc</strong>.com<br />

Middle East<br />

Elham Hassan, Partner<br />

elham.hassan@bh.<strong>pwc</strong>.com<br />

Hong Kong/<br />

China<br />

Rick Heathcote, Partner<br />

rick.heathcote@hk.<strong>pwc</strong>.com<br />

Madhukar Shenoy, Director<br />

madhukar.shenoy@bh.<strong>pwc</strong>.com<br />

Evi Sukardi, Manager<br />

evi.sukardi@hk.<strong>pwc</strong>.com<br />

South Africa<br />

Tom Winterboer, Partner<br />

tom.winterboer@za.<strong>pwc</strong>.com<br />

Japan<br />

Hajime Yasui, Director<br />

Email: hajime.yasui@jp.<strong>pwc</strong>.com<br />

Central &<br />

Eastern Europe<br />

David Wake<br />

david.wake@hu.<strong>pwc</strong>.com<br />

Akira Yamate, Partner<br />

akira.yamate@jp.<strong>pwc</strong>.com


www.<strong>pwc</strong>.com

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