Supplier Guidelines - Countdown

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Supplier Guidelines – June 2009 Background ..................................................................................................................... 1 Direct Mail Content......................................................................................................... 2 Supplier Direct Mail Campaign Envelope................................................................. 3 Supplier Direct Mail Campaign................................................................................... 4 Direct Mail Coupons and Bonus Point Offers........................................................... 5 Print Requirements............................................................................................................ 6 00 12345678 00 Sam Sample Font and Colours............................................................................................................. 7 Onecard Image and Onecard Indicator................................................................... 8 Onecard Logo.................................................................................................................. 9 Email Content ................................................................................................................10 Email Banners................................................................................................................. 11 Email Vouchers ..............................................................................................................12 In-store Promotions.........................................................................................................13 Online Banners..............................................................................................................14 Mailer Tags.....................................................................................................................15 Mailer Tags Continued................................................................................................16 CD3344 Supplier June Guidelines.indd 2 24/6/09 10:55:51 AM
1. Background Supplier Guidelines – June 2009 Background Customers who shop in Countdown, Woolworths and Foodtown can choose to be a part of the Onecard programme, which aims to give regular customers bigger savings and better rewards for shopping with us. The immediate benefit is that customers have access to 1,500 Onecard specials in-store (this number varies depending on the store). They also earn 1 Onecard Reward point for every whole $10 they spend. Three times a year (at the end of January, June and September) we mail Rewards packs including cash vouchers and Bonus point offers. Customers who have opted in to receive additional communications also receive more targeted exclusive cardholder product offers. Over 800,000 Onecards are used in any month, and account for over 80% of sales. With such a high penetration of transactions and sales, the customer profile of a ‘typical’ Onecard customer is virtually the same as the customer profile for the Countdown, Woolworths and Foodtown brands. The Onecard programme allows us to understand more about our customers: who they are, what they purchase, when and where they like to shop, and then use this information to provide a better service. Customer out-take They understand me and my needs. Tone of copy Friendly, informal. 00 12345678 00 Sam Sample Brand values: • relevant • personalised • fun • informative • useful • rewarding • best value • friendly • unbiased (about supplier brands/products) • dynamic For more information about Onecard – please visit: www.onecarddirect.co.nz CD3344 Supplier June Guidelines.indd 3 24/6/09 10:55:52 AM
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Supplier Guidelines - Countdown

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