Atlanta Digital Billboard Network - CBS Outdoor

cbsoutdoor.com

Atlanta Digital Billboard Network - CBS Outdoor

COVERAGE

NATIONAL

TOPMarkets

Locations throughout the most

in-demand markets in the U.S.,

CBS Outdoor’s LED signs have

streamlined the Outdoor

advertising industry.

PRIMELocations

CBS Outdoor Digital Billboards

are strategically placed to cover

high profile locations on major

highways and interstates in key

DMAs.

112 CURRENT DIGITAL UNITS

&

many more going live in the coming months!


WHY BUY

DIGITAL?

FLEXIBLECOPY

Time sensitive messages are now

possible providing advertisers the

ultimate flexibility in evey

campaign...multiple messages,

day parting, time-sensitive

promotional campaigns, a live

Internet feed...are now possible

with endless creative options.

LOWCOST

Production costs are no longer an

issue. Change copy within 24

hours without any printing or

installation costs.

Digital Billboards have brought Out-of-Home advertising to a whole

new level. With the latest eye-catching LED technology and locations

throughout the top U.S. markets, CBS Outdoor’s LED signs have

streamlined the Outdoor advertising industry. With messages that are

easily changed, you can display different ads at different times of the

day during your advertising campaign, making your message not only

relevant but timely.

CBS Outdoor has a unique perspective on Digital Media and evolving

technology. We continue to develop new venues and creative media

for our advertiser to promote their products and services.


RESEARCH

Percentage of people who report that advertising

on the media catches their attention.

Percentage of people who report that advertising

on the media was interesting.

DIGITAL

% %

Base: Among those who have seen ads in the media in the past 12 months

Base: Among those who have seen ads in the media in the past 12 months

Percentage of people who report that advertising

on the media was unique.

Percentage of people who report that advertising

on the media is entertaining

ATTITUDES

CATCHES MY ATTENTION

UNIQUE

INTERESTING

ENTERTAINING

INFORMATIVE

CREDIBLE

RELEVANT

60%

54%

49%

44%

42%

20%

34%

Base: Among those who have seen ads in the media in the past 12 months

Percentage of people who report that advertising

on the media was informative.

% %

Base: Among those who have seen ads in the media in the past 12 months

Actions taken among total adults as a result of

seeing advertising on digital signal.

% %

Base: Among those who have seen ads in the media in the past 12 months

Base: Those who have seen digital signage in the last week

Source: SeeSaw Networks, “Engaging People with Digital Out-of-Home Media,” 2007


DYNAMIC

CONTENT

During the National League Championship Series, where the Los Angeles

Dodgers were facing off the Philadelphia Phillies, Digital Billboards in Los Angeles

also kept a live count of the score to make sure Los Angelinos did not miss a

thing while stuck in traffic!

LEADERBOARD

Keep commuters updated in real

time utilizing html or rss feeds.

FIFA World Cup Soccer used html to update fans with current times, scores,

country names/flags and which broadcasting networks they were on thoughout

the 2010 World Cup.

TIMELYINFO

Keep a live scoreboard! Perfect for

Large Scale Sporting Events (i.e.

PGAs, World Series, Super Bowls,

High School Rivalries), Sports

Radio and Sports Bars.

The NBA utilized rss feeds to provide live scoreboards of the championship

game and which channels to tune into.


DYNAMIC

CONTENT

104.1 WMRQ radio station told drivers which songs and artists were currently

playing for quick tune-ins.

HEAR ITNOW

Digital Billboards can read the

playlist of a radio station and

display the current song title

and/or artist being played.

100.3 The Sound radio station used xml and ftp sites to tell consumers which

songs were currently playing.

TUNEIN

Build listeners! Perfect for Radio

advertisers.


DYNAMIC

CONTENT

Vitamin water used html/rss feeds to tell commuters the local surf and weather

conditions and remind them to stay hydrated.

NEWSNOW

Promote programming, personalitites

and current news! Remind

consumers of what is going on that

day utilizing html and rss feeds.

Michigan Lottery utilized rss feeds to provide consumers with up to date jackpots

and winners.

STAYRELEVANT

Perfect for weather or Traffic

related products and services,

Lottery, ER Wait Times, Business,

Real Estate, Entertainment,

Health, Political & Financial

News.

CBS used rss feeds to provide consumers with breaking news and newstories

that commuters should tune-into later.


DYNAMIC

CONTENT

To reconnect with fans in the St. Louis area, the Rams tapped into popular

social media by using its Twitter messages to reach fans in a new way, providing

information about purchasing tickets, in-game updates and event promotion.

SOCIALMEDIA

Utilize Twitter, Facebook, and

other social media sites (with an

email gatekeeper component) to

spread news about local events

and commentary.

The University of South Florida wanted to promote season ticket sales for the

“Bulls” upcoming football season. The university held a contest to submit photos

of themselves giving the “Bulls sign,” promising the winning entries would

be featured on the Digital display.

STREETCRED

Perfect for any product or service

utilizing social media, events,

contests and giveaways.


HOW DOES

1.

IT WORK?

A shell is created for the design with space alloted for the updated content and

displays.

2.

TECHNOLOGY

FTP- An online space where clients

can upload content to be available

immediately.

HTML- A way to enter existing website

content to be automatically

displayed on Digital Billboards

Updated content and displays are selected from the clients website and pulled

directly from the html source.

3.

XML- XML tags automatically

capture specific content from a

website and outputs it to a Digital

board.

RSS- A method of pulling news

from online publishers and

posting it to your Digital Billboard,

providing fresh content to

commuters.

Html source data is applied to creative shell and updated accordingly, keeping

your message fresh.


DIGITAL

NETWORK

THENETWORK

The Digital Billboards are strategically

placed to cover the hottest

and busiest roads in Atlanta.

STOPPINGPOWER

Advertisers have the ability to

grab and hold the attention of

this captive audience while

commuters are stuck in traffic.

LOWCPM

Low entry cost, this is the most

cost-effective medium anywhere!

Digital Billboards do not have

production or installation costs,

giving advertisers more bang for

their buck!

LOCATION LIST

UNIT

LOCATION/DESCRIPTION

B748O

3164 PEACHTREE RD N/O MATHIESON DR WS F/N

B568O

3164 PEACHTREE RD N/O MATHIESON DR WS F/S

628O

I-75/85 N/O 14TH ST EXIT 102 WS F/S

B629O

I-75/85 N/O 14TH ST EXIT 102 WS F/N

O112O

I-75/85 N/O UNIVERSITY AVE EX#89 ES F/S

B8477O

I-75N 0.1 mi S/O ROSWELL ST WS F/S

B8597O

I-75N 0.3 mi N/O HWY 5 CONNECTOR ES F/N

8598O

I-75N 0.3 mi N/O HWY 5 CONNECTOR ES F/S

B9778O

I-75 750' N/O SOUTHFIELD PKWY ES F/N

B597O

2690 WINDY HILL RD W/O I-75N NS F/W

B598O

2690 WINDY HILL RD W/O I-75N NS F/E


DIGITAL

NETWORK

LOCATION

This outstanding digital bulletin is

located above a strip shopping

center and shows to traffic traveling

southbound towards the intersection

of Peachtree Road, West

Paces Ferry Road and Roswell

Road, which many advertisers

refer to as “The Times Square” of

Atlanta. A traffic light increases

the motorist’s viewing time, making

this location a tremendous advertising

opportunity. Cherokee

Town and Country Club and the Atlanta

History Center, located on

West Paces Ferry, are located

nearby, along with two of Atlanta’s

most popular malls, Lenox and

Phipps Plaza. Surrounding this

unit are affluent residential subdivisions,

restaurants, bars, shopping

strips, and businesses.

ADROTATION

#8 Advertisers

:10 Second Duration

Resolution: 208H x 720W Pixels

72 dpi

File Format: Jpeg or Bitmap

Illuminated: 24 hours

B748O

3164 PEACHTREE RD N/O

MATHIESON DR WS F/N

14' x 48'

WEEKLY EOI: 141,032


DIGITAL

NETWORK

LOCATION

This outstanding digital bulletin is

located above a strip shopping

center and shows to traffic traveling

northbound from the intersection

of Peachtree Road, West

Paces Ferry Road and Roswell

Road, which many advertisers

refer to as “The Times Square” of

Atlanta. A traffic light increases

the motorist’s viewing time, making

this location a tremendous advertising

opportunity. Cherokee

Town and Country Club and the

Atlanta History Center, located on

West Paces Ferry, are located

nearby, along with two of Atlanta’s

most popular malls, Lenox

and Phipps Plaza. Surrounding

this unit are affluent residential

subdivisions, restaurants, bars,

shopping strips, and businesses.

ADROTATION

#8 Advertisers

:10 Second Duration

Resolution: 208H x 720W Pixels

72 dpi

File Format: Jpeg or Bitmap

Illuminated: 24 hours

B568O

3164 PEACHTREE RD N/O

MATHIESON DR WS F/S

14'x 48'

WEEKLY EOI: 75,236


DIGITAL

NETWORK

LOCATION

This spectacular digital bulletin

commands the attention of drivers

traveling northbound away from

the Heart of Atlanta. With one of

the highest DECs in the Southeast,

226,260 impressions daily, this location

is a first-class advertising

display. Rush hour traffic traveling

towards I-75 North and I-85 North

is outrageous, which in turn

increases the viewing time of this

unit. The new Atlantic Station

Community will be directly off the

interstate and accessible from the

14th Street exit, making this

bulletin even more prominent.

Well-known attractions are within

3 miles from this board include:

the GA Capitol, GA World Congress

Center, CNN, GA Dome, GA State

University, GA Tech, and Emory

University.

ADROTATION

#8 Advertisers

:10 Second Duration

Resolution: 304H x 912W Pixels

72 dpi

File Format: Jpeg or Bitmap

Illuminated: 24 hours

628O

I-75/85 N/O 14TH ST EXIT 102

WS F/S

20'x 60'

WEEKLY EOI: 650,728


DIGITAL

NETWORK

LOCATION

This spectacular LED commands

the attention of drivers traveling

southbound into the Heart of

Atlanta. With one of the highest

DECs in the Southeast, 223,430

impressions daily, this location is a

first-class advertising display.

Every motorist traveling this route

will be mesmerized by your

advertising message, as well as

drivers passing over the interstate

on the 17th Street Bridge. Highest

circulation on the market, best

visual quality and spectacular

positioning make this display incomparable

to any other. Wellknown

attractions within 3 miles

from this board include: the GA

Capitol, GA World Congress

Center, CNN Center, the GA Dome,

and GA Tech.

ADROTATION

#8 Advertisers

:10 Second Duration

Resolution: 304H x 912W Pixels

72 dpi

File Format: Jpeg or Bitmap

Illuminated: 24 hours

629O

I-75/85 N/O 14TH ST EXIT 102

WS F/N

20' x 60'

WEEKLY EOI: 821,972


DIGITAL

NETWORK

LOCATION

Commanding the attention of motorists

traveling north on I-75 to

I-575, Woodstock, Canton, Kennesaw

and Acworth, this prime advertising

display is situated just

north of the Highway 5 Connector.

Targeting daily commuters of

northwest Atlanta and Cobb, this

unit also reaches motorists

traveling through Atlanta to North

Georgia, Chattanooga and beyond.

Bumper-to-bumper traffic during

rush hours increases viewing time

of this unit, making this digital

bilboard even more prominent!

O112O

I-75/85 N/O UNIVERSITY AVE

EX#89 ES F/S

20' x 60'

ADROTATION

#8 Advertisers

:10 Second Duration

Resolution: 304H x 912W Pixels

72 dpi

File Format: Jpeg or Bitmap

Illuminated: 24 hours

WEEKLY EOI: 1,332,306


DIGITAL

NETWORK

LOCATION

Heavy, round-the-clock traffic gets

“head-on” exposure to this

spectacular digital display located

on I-75, just south of Roswell

Street. Towering over the interstate,

motorists are able to see the

advertiser’s message from almost

a mile away! This section of I-75

(north of I-285 and just south of

this display) ranks as the widest

freeway in the country with a total

of 15 lanes, allowing hundreds of

thousands of people to view the

crisp and vivid images on the

digital screen on a daily basis!

ADROTATION

#8 Advertisers

:10 Second Duration

Resolution: 208H x 720W Pixels

72 dpi

File Format: Jpeg or Bitmap

Illuminated: 24 hours

B8477O

I-75N 0.1 mi S/O ROSWELL ST

WS F/S

14' x 48'

WEEKLY EOI: 809,802


DIGITAL

NETWORK

LOCATION

Commanding the attention of

motorists traveling south on I-75

from I-575, Woodstock, Canton,

Kennesaw, and Acworth, this

prime advertising display is

situated just north of the Highway

5 Connector. Targeting daily

commuters of northwest Atlanta

and Cobb, this unit also reaches

motorists traveling through

Atlanta from North Georgia,

Chattanooga, and beyond.

Bumper-to-bumper traffic during

rush hours increases viewing time

of this unit, making this digital

bilboard even more prominent!

ADROTATION

#8 Advertisers

:10 Second Duration

Resolution: 208H x 720W Pixels

72 dpi

File Format: Jpeg or Bitmap

Illuminated: 24 hours

B8597O

I-75N 0.3 mi N/O HWY 5 CON-

NECTOR ES F/N

14' x 48'

WEEKLY EOI: 513,701


DIGITAL

NETWORK

LOCATION

Commanding the attention of motorists

traveling north on I-75 to

I-575, Woodstock, Canton,

Kennesaw and Acworth, this prime

advertising display is situated just

north of the Highway 5 Connector.

Targeting daily commuters of

northwest Atlanta and Cobb, this

unit also reaches motorists

traveling through Atlanta to North

Georgia, Chattanooga and beyond.

Bumper-to-bumper traffic during

rush hours increases viewing time

of this unit, making this digital

bilboard even more prominent!

8598O

I-75N 0.3 mi N/O HWY 5 CON-

NECTOR ES F/S

14' x 48'

ADROTATION

#8 Advertisers

:10 Second Duration

Resolution: 208H x 720W Pixels

72 dpi

File Format: Jpeg or Bitmap

Illuminated: 24 hours

WEEKLY EOI: 551,039


DIGITAL

NETWORK

LOCATION

Located on I-75, this digital display

targets commuters, residents and

motorists traveling southbound

through Atlanta towards Macon.

Southlake Mall, shopping centers

and industrial parks surround the

location, as well as the suburban

areas of Morrow and Jonesboro.

Bumper-to-bumper traffic during

rush hours increases viewing time

of this unit, making this digital

billboard even more prominent!

B9778O

I-75 750' N/O SOUTHFIELD PKWY

ES F/N

14' x 48'

ADROTATION

#6 Advertisers

:10 Second Duration

Resolution: 240H x 888W Pixels

72 dpi

File Format: Jpeg or Bitmap

Illuminated: 24 hours


DIGITAL

NETWORK

LOCATION

This highly visible bulletin grasps

the attention of motorists traveling

eastbound on Windy Hill towards

Cobb Parkway. Windy Hill Shopping

Center, Kennestone Hospital,

Cobb County Chamber of Commerce,

fast food restaurants,

residential subdivisions, and

various office parks make up the

area surrounding this location. A

major landmark in the area is the

Chattahoochee River National

Recreation Area and the Chattahoochee

River.

ADROTATION

#8 Advertisers

:10 Second Duration

Resolution: 208H x 720W Pixels

72 dpi

File Format: Jpeg or Bitmap

Illuminated: 24 hours

B597O

2690 WINDY HILL RD W/O I-75N

NS F/W

14' x 48'

WEEKLY EOI: 85,967


DIGITAL

NETWORK

LOCATION

This highly visible bulletin grasps

the attention of motorists traveling

westbound on Windy Hill towards

I-75 and Powers Ferry Road. Windy

Hill Shopping Center, Kennestone

Hospital, Cobb County Chamber of

Commerce, fast food restaurants,

residential subdivisions, and various

office parks make up the area

surrounding this location. A major

landmark in the area is the

Chattahoochee River National

Recreation Area and the Chattahoochee

River.

B598O

2690 WINDY HILL RD W/O I-75N

NS F/E

14' x 48'

ADROTATION

#8 Advertisers

:10 Second Duration

Resolution: 208H x 720W Pixels

72 dpi

File Format: Jpeg or Bitmap

Illuminated: 24 hours

WEEKLY EOI: 115,647


ROTARY

NETWORK

HIGHPROFILE

High Profile Rotary Network offers

advertisers the opportunity to

rotate on (6) brilliantly-lit Digital

Billboards located throughout the

city.

ROTATEIN

Rotate between these (6) High

Profile Units. This provides excellent

reach on I-75 North & South, the

Connector and Buckhead.

540 spot = 540 :10 rotations per day

1080 spot = 1080 :10 rotations per

day


CREATIVE

SPECS

VISUAL AREA

14’H X 48’W

LEDDISPLAY SIZE

14’ X 48’ Display Resolution

20’ X 60’ Display Resolution

VISUAL AREA

20’H X 60’W

ARTWORKSIZE

Height x Width

208 x 720 pixels

304 x 912 pixels

240 x 888 pixels (B9778)

FILEREQUIREMENTS

Correct preparation of digital files

is critical for timely production of

product.

Color Space: RGB, 16 bits/channel

Image DPI: 72 dpi

Acceptable Files: Jpeg or Bitmap

(.jpg) (.bmp)


MARTA RAIL

NETWORK

MARTA RAIL NETWORK

Engaging CBS Programming content is featured on the loop,

ensuring passengers are tuning in.

SMARTPOSITION

4-5 Flast Screen TVs located

throughout each car on Marta Rail

trains and are positioned no more

than 7.5 feet away from passengers!

DWELLTIME

Marta transports 5.8 million monthly

passengers with an average ride

time of 30+ minutes. Long dwell

times ensure advertisers make a

lasting impression on this large

commuter audience.

RIDE TEAM AVAILABLE

The Ride Team benefits CBS Outdoor’s clients in a number of ways.

In addition to passenger education and usability of the network, the

Ride Team offers unique promotional distribution opportunities for our

clients. This, combined with the clients ad units, can help maximize

exposure to our captive audience.

SYNERGY THROUGH PROMOTIONS

Offers unique promotional opportunities for the client

Combined with the clients’ ad units can help maximize exposure

Distribute collateral material to drive awareness, consideration and

intent (i.e. movie premier tickets, informational brochures, etc.)

Assist with Brand Messaging


CASE

STUDIES

Target Audience: Potential Season Ticket Buyers

Media Buy: San Francisco Bay Area 20x60 LED Digital Display, one click.

Rationale: The University of California Football/CalBears.com wanted to launch their football

season ticket sales campaign in a new and innovative way. The Univ. of Cal initially chose

outdoor for the overall large viewing numbers. By adding the dynamic images and flexibility

of CBS Outdoor’s San Fran Bay Bridge LED Digital Display, it allowed them to increase both

their reach and impact amongst potential season ticket buyers throughout the market.

Results: “The day we went live with CBS Outdoor’s Bay Bridge LED Display our opening of

season ticket sales (March 15th) were the largest one day ticket sales in our entire history.”

-Jim Herrmann - Director of Ticket Sales (University of California - Berkeley)

DIRECTROI

largest one day ticket sales

in our entire history

Target Audience: The driving population throughout the U.S.

Media Buy: Digital Billboards throughout Orlando, Miami, Tampa, Detroit, and San Francisco.

GEOTARGET

allows the messaging to be

clear and singularly

focused

Rationale: Ford Motor Co. wanted to introduce their new line of cars into the marketplace

and be able to easily specialize their message to the specific market. CBS Outdoor’s digital

signage gave them the opportunity to send multiple messages and uniquely target their desired

audiences throughout the U.S.

Results: “The integration of high resolution digital signs into our Outdoor rotation provides us

with tremendous creative flexibility, and not only allows us to change creative to meet

changing marketplace conditions, but the opportunity to localize and geo-target our messaging

like never before. The opportunity to present multiple messages during a given contract

allows outdoor advertisers to “tell a story” over time to regular passers-by and allows

the messaging to be clear and singularly focused I think it is a major plus for the industry that

answers many of the concerns some advertisers have about investing in the medium.”

-Mark A. Kaline - Global Media Manager (Ford Motor Company)

More magazines by this user
Similar magazines