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Social Media for Health Advocates

Twitter 101

@YI_Care


Social Media for Health Advocates

Twitter 101

@YI_Care


Agenda

• What is Twitter?

• Who uses Twitter?

• Outreach methods


What is Twitter?

• Twitter is an

information network

made up of 140

character messages

called tweets

• People, organizations,

and businesses use it to

discover and share new

information

• Users receive messages

in their timeline that

includes a feed of all the

accounts they subscribe

to, or “follow”


Anatomy of a Tweet

Name and Twitter

handle

#Hashtags identify the

content of the tweet.

Start a local or national

conversation

Links can be

abbreviated to

allow for more

room in your

tweet

Retweet is the Twitter

version of email

forwarding

Bookmark your favorite

tweets

Share tweets with

important

updates via email


Who uses Twitter?

• Over 200 million active users

• Over 400 million tweets per day

• Young adults between the ages

18-29 make up the largest

demographic of Twitter users

• 1 in 10 African American

internet users visit Twitter on a

typical day

• 54% of Twitter users access the

service through their mobile

phones


And the network continues to grow…


Use Effective Methods of Interaction

on Twitter

Listen

Twitter Search

Hashtags

Engage

Ask questions

Respond in real

time

Fun and

informative posts

Build Relationships

ID Influencers

Share info

Conversations

Shout outs


Use Effective Methods of Interaction

on Twitter

Listen

Twitter Search

Hashtags

Engage

Ask questions

Respond in real

time

Fun and

informative posts

Build Relationships

ID Influencers

Share info

Conversations

Shout outs


Twitter Search

• Twitter’s built in search engine allows you to “listen” to

conversations about topics important to your outreach targets


Hashtags

• The “#” symbol turns a word

into a link to all tweets with that

tag

• Hashtags allow you to

participate in real-time

conversations about a topic or

event

• Combining Twitter’s search

feature with hashtags creates an

enormous, real-time social

search engine


Use Effective Methods of Interaction

on Twitter

Listen

Twitter Search

Hashtags

Engage

Ask questions

Respond in real

time

Fun and

informative posts

Build Relationships

ID Influencers

Share info

Conversations

Shout outs


Ask Questions

• Ask questions to start conversations with your followers

• Be sure to respond in real time so they keep coming back


Twitter Chats

• Twitter chats (aka forums

or town halls) are a great

way to engage with other

activists or outreach

targets

• Set a specific time and

date

• Use a specific hashtag for

questions and comments

(YI used #LAMayor for

this Twitter candidate’s

forum)

• Participants can submit

questions ahead of time by

tweeting at you, or they

can ask questions in real

time


Stay Fun and Informative

• Not every post needs to

be related to your work

• Establish yourself as a

source of fun and

interesting

information


Use Effective Methods of Interaction

on Twitter

Listen

Twitter Search

Hashtags

Engage

Ask questions

Respond in real

time

Fun and

informative posts

Build Relationships

ID Influencers

Share info

Conversations

Shout outs


ID Influencers and Share Info

• Identifying influencers can greatly influence your reach on Twitter

• Twitter users can use @mentions to interact with each other and share info

• Users can Retweet (RT) messages their followers will find interesting


Shout Outs

Give and you shall receive


Keep in Touch

Follow us @YI_Care

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