Maximizing LinkedIn for Professional Development - My Laureate ...

my.laureate.net

Maximizing LinkedIn for Professional Development - My Laureate ...

Maximizing LinkedIn for

Professional Development

Lisa Cook, J.D., M.Ed.

Director of Career Services


Lisa Cook, Director of Career Services

• Started Walden University Career

Services in January 2007

• J.D. from Ohio State University

• M.Ed. Counseling and Development

from George Mason University

• Board Member, Minnesota Career

Development Association

• Interests: Networking, Mid-Life Career

Change, Community Building

2


POLL

• What are you most interested in gaining from

this webinar?

– Building a stronger LinkedIn profile

– Strategies for expanding my LinkedIn network

– Techniques for building a stronger LinkedIn

reputation through discussion groups

– Uncovering opportunities for collaborating with

other professionals via LinkedIn

– All of the above

3


Welcome!

• During this webinar, you will gain strategies to:

– Strengthen your LinkedIn profile

– Expand your network through individuals and

groups

– Build your reputation and expertise in your field

4


Why Is LinkedIn Important?

• 60 million members in 150 industries and 200

countries and territories around the world

• New member joins about every second

• Half of its members are outside U.S.

• Now available in Spanish, French,

German, Italian and Portuguese

5


How Is LinkedIn different from other

sites?

• “MySpace is like a bar, Facebook is like the BBQ you

have in your back yard with friends and family…

LinkedIn is the office, how you stay up to date,

solve professional problems.”

(LinkedIn founder Reid Hoffman in a February 2009 interview)

6


LinkedIn’s Multiple Uses

• Share your expertise and track trends in

your field

• Link to former and new contacts, professional

development groups

• Create and maintain online Rolodex

7


How Many Laureate Education Employees Are

on LinkedIn?

A) 500 employees

B) 1000 employees

C) 2000 employees

D) 2500 employees

8


9

Nearly 2500 Laureate Education Employees

Are on LinkedIn


Laureate Education Company Profile

10


1. Building Your Profile

• What is your message?

• What is your goal?

• Who is your audience?

11


Profile Nuts and Bolts

• Create a LinkedIn account at: www.linkedin.com

• Photo – current professional high-quality headshot

• Strong tagline – go beyond your job title

“International University Lecturer and Researcher”

“Cross Cultural Communication and eLearning

Consultant”

“ Senior E-Learning Instructional Designer”

12


What Works Well Here?

13


More Strong Taglines

14


International Higher Ed Profile

(public vs. private)

15


Chris Groscurth, Ph.D., Communication &

Learning Consultant

16


2. Building Your Network

• Connect with individuals and groups

• When making individual connections, connect with

people you know and trust, and who are invested in

your future and vice versa.

• 80/20 Rule – Give more than you receive.


Start with People You Know

• You may import your personal e-mail contacts (Hotmail,

Gmail, Yahoo!, and AOL)


Connect with Colleagues and Classmates


Inviting New People into Your Network

• Use Advanced People Search to find potential

connections relevant to your field.

• Possible Search:

– Keywords: Education Administration

– Location: Anywhere

– Industry: Higher Education

• Get introduced to potential 2 nd or 3 rd degree

contacts.


Advanced People Search Results


Tips for Extending Invitations

• Always personalize your invitation by

providing a context.

– Why do you want to connect?

– How do you know this person?

– What do you have in common professionally?

• View their profile and comment on what they

are working on or your common links.

• Provide an email address to connect with a

non-LinkedIn member.


Join LinkedIn Groups

• A medium for like-minded professionals to:

– Network – you can reach out to anyone in the group

– Promote your projects, research and expertise

– Build your online presence and reputation

• Become an active and engaged member

– Post relevant information and articles

– Answer questions on discussion boards


Sample Groups


Higher Education Teaching Groups


More Group Recommendations

• Higher Ed Management Group – 7700 members

• NAFSA – Association of International Educators – 1700

• Technology-Using Professors – 1700

• American Educational Research Association - 770

• National Academic Advising Association – 670

26


Your Employer’s Group

27


Join Your Alma Mater’s Group

28


Watch Your Network Grow

29


Questions

30


3) Building Your Online Reputation

31


Your Online Reputation

• Gain and share expertise through group discussions

and “LinkedIn Answers”

• Gain exposure by adding applications

• Collaborate with others on developing curriculum

and textbooks

32


LinkedIn Answers – Building Social Capital

• Ask questions and receive valuable feedback from a

worldwide network of peers and experts

• Answer questions, share your expertise, show value

and gain exposure

• Remember the 80/20 rule


Discussion Questions

34


Answers from LinkedIn Experts

35


Developing Curriculum

(posted on HR & Center for Creative Leadership LinkedIn groups)

36


37

Adding Applications


Linking Your Profile to Your Blog and Tweets

38


Chris Groscurth’s Blog

39


Crowdsourcing To Write Textbook

Professor Charles Wankel used LinkedIn and

Facebook to connect with 926 co-authors in

90 countries and write Management Through

Collaboration: Teaming in a Networked

World.

40


The Cutting Edge

Professor Wankel:

• “If each of us does a YouTube video

interview with a manager where we live in

the language where we are, we’ll have a

1,000 of them in 90 countries. It’s this kind of

thing that the dinosaur books can’t compete

with.”

(Chronicle of Higher Education, August 15, 2008)

41


Use LinkedIn Learning Center For More Info

42


Questions

43


Thank you for participating!

For additional questions, contact

Lisa Cook, Director of Career Services

lisa.cook@waldenu.edu

http://careercenter.waldenu.edu

44

More magazines by this user
Similar magazines