2012 AND BEYOND - London & Partners

London
2012 AND BEYOND
A GUIDE TO STAGING YOUR EVENT IN THE BEST BIG CITY ON EARTH

‘‘
‘We have been delighted by the enthusiasm for American football that has
been demonstrated in the UK – and London especially – during the last
four visits, which has established the London game as a signature event on
the NFL calendar. In the US, the host city organising committees for NFL
special events (Super Bowl, Pro Bowl etc) play a pivotal role in hosting and
delivering unique experiences for NFL fans and partners. London’s strong
support for the NFL and the hospitality shown towards NFL staff and teams
is fundamental to the decision to return to London on a regular basis.’
Roger Goodell, NFL Commissioner
‘Our unique event goes to a different city around the world each year
and we were impressed by the level of commitment shown by the
London & Partners team in working to make it a success in their city.’
Anna Hellman, Executive Director, SportAccord Convention
‘Many of our events start off as big, seemingly impossible dreams set in
challenging locations. Our working partnership with the London & Partners
team has seen a number of these types of projects successfully come to life.
They see the benefits of these projects and help turn the ideas into reality.’
Ben Courtnell, Sports Event Manager, Red Bull
‘‘
Contents
Page
Section 01: Foreword
04 Mayor of London,
Boris Johnson
Section 02: Setting the scene
06 London is great for…
08 A city you can trust
10 Introducing London & Partners
Section 03: A team that can help
12 Specialist teams at your service
14 Powered by partnerships
16 Queen Elizabeth Olympic Park
Section 04: London is... Events
18 London event calendar April 2011-September 2012
Section 05: Helping you every step of the way
20 Step 1: Getting started
21 Step 2: Turning a concept into reality
22 Step 3: Finding the perfect location
24 Step 4: Standing out from the crowd
25 Step 5: Broadcasting to the world
26 Step 6: Engaging a wider audience
27 Step 7: Settling in London
Section 06: Maps
28 London map
30 London transport & Tube map
32 2012 Games Time Map
Section 07: We’re here to help
34 Key points of contact
London & Partners
2 More London Riverside
London SE1 2RR
United Kingdom
T: +44 (0)20 7234 5800
F: +44 (0)20 7234 5752
londonandpartners.com

04 Section 01: Foreword
From the Mayor of London, Boris Johnson
05
London makes it
happen, and makes
it memorable
London has an
unparalleled track record
for staging events of all
sizes, looking after both
spectators and corporate
stakeholders – plus the
know-how to put on a
‘‘memorable spectacle
‘‘
These are really exciting times for London – times we
want to share with the world.
And we’ll have a fantastic chance to do that soon, when the London 2012 Olympic and
Paralympic Games come to town. The Games will not only be a massive opportunity for London
to embrace friends and guests from within the UK and around the globe, they will also leave
behind a tangible legacy – particularly for anyone planning to host an event in London.
The truth is London already has a great name in the events world. Throughout every year
thousands of sporting, cultural and business gatherings take place, attracting millions of people.
Some are Londoners, some come from around the UK – many more come from every world
compass point.
They are all attracted by London’s unparalleled track record of staging events of all sizes,
looking after both spectators and corporate stakeholders – plus the know-how to put on a
memorable spectacle.
Behind the scenes, the accommodation offering couldn’t be broader and the public transport
system is resilient, reliable and constantly being enhanced. Getting to London by air, rail, road or
sea is also easy – the city’s five airports alone welcome more than 130 million passengers a year.
The digital connectivity of London is among the best in the world, and it is also one of the
world’s leading commercial hubs. People love to do business in London, because things move
quickly – supported by an in-built respect for contracts and agreements. In reality, every day is
an exciting time to be in London.
Channelling this excitement into top-quality events which build reputations and drive
commercial revenue is the job of London & Partners. This brochure will tell you about the
services it offers to event planners.
If London’s on your mind as a potential event venue, contact London & Partners now. Don’t wait
until potential issues arise – we can guide you from event conception to successful delivery.
Not only will London & Partners help you make it happen – we’ll make it memorable.
See you in the best big city on earth.
Boris Johnson
Mayor of London

06 Section 02: Setting the scene
07
London is great for...
Le Grand Départ, The Tour de France,
overlooked by the Houses of Parliament
Events:
• Unrivalled media attention - over 200 international media bureaux
• Superb venues for every conceivable event type
• Site of the world’s busiest entertainment venue – The O 2
• Home to the world’s most creative event management companies
• A population that loves sport, the arts and doing business
Sport:
• Stage for the London 2012 Olympic and Paralympic Games
• Venue for numerous world-famous sporting events - e.g. The Wimbledon Championships
• 13 professional football clubs
• 147 parks, including eight Royal Parks
• Home to the world’s largest one-day charity fundraising event - The Virgin London Marathon
Business and finance:
• More than 3,500 meeting venues
• Over 480 international banks
• Headquarters of over 100 of Europe’s 500 largest companies
• 75% of Fortune 500 companies have London offices
• 70%+ of top 100 listed companies (FTSE 100)
Tourism:
• 285 million tourism day trips every year
• 26 million overnight visitors a year
• More than 100,000 hotel rooms increasing to over 110,000 by the end of 2012
• Accommodation to suit every budget, every brief
• Myriad historical sites and visitor attractions
Travel:
• Five international airports
• Air connections to and from over 300 international destinations
• National hub for rail and coach travel
• London’s public transport system provides 12 million trips per day
• Eurostar rail link to Brussels in just 1 hour 51 mins and Paris in 2 hours 15 mins
Culture and the arts:
• More than 300 world-renowned museums and galleries
• Four World Heritage sites
• Over 300 languages spoken
• 150 theatres
• Home to the world’s longest-running musical – Les Misérables
Restaurants and retail:
• Collectively, London restaurants have 55 Michelin stars
• More than 8,000 restaurants, offering cuisine from 70 major countries
• More than 40,000 shops
• 80 individual markets
• Westfield Stratford City – Europe’s largest retail complex, overlooking the Olympic Park.

08 Section 02: Setting the scene
09
A city you can trust
London’s status as one of the world’s great cities
has been hard-earned. It is based on a philosophy of
partnership, openness and delivery.
This philosophy underpins the way the city welcomes tourists
and business visitors, whether as individuals or companies.
And it’s not gone unnoticed.
In 2010, London was voted the top destination for business
and events, including ‘Best European City for Business’ at the
Travel Weekly Readers Choice Awards. It also won:
• ‘Best City to do Business In’, voted by Eurostat readers;
• ‘World’s Leading Destination’ at the World Travel Awards;
• ‘Ultimate Sport City’ status – awarded by
SportBusiness magazine.
In 2011, London was voted Sport City of the Year at the
International Sports Event Management Awards. The city
also won:
• ‘Destination of the Year’ at the UKInbound Awards;
• ‘Gold Service Award’, voted by Meetings & Conventions
Magazine readers.
One of the reasons London is a coveted event
venue for business, sport and entertainment is
because the city guarantees to generate an audience.
Its demographic means virtually every country in the
world is represented.
For sporting events, this means participants are guaranteed
a ‘home from home’ experience. It also translates into a
broad spectator profile and regularly produces sell-out
events, packed with colour, atmosphere and festivity.
Londoners are ticket buyers.
For businesses, many of the world’s leading multinational
companies are already represented in London. The city is
a key global marketplace in many sectors, with excellent
digital global connectivity. London is also a city in which
people love to do business. That’s because the London
business culture values integrity, trust, transparency and
a respect for contracts.
The city is also the respected hub of one of the most mature
marketing, sponsorship and broadcast markets in the world.
It knows how to engage the world in watching major events
and how to use these record-breaking audience figures to
consistently drive higher commercial revenues.
London is also well-loved by event planners due to its location.
It’s easy to get to and easy to get around. Centred at the
hingepoint of the European-Atlantic trade routes, 656 million
people live in countries within a three-hour flight time.
Of course, today’s connections are as much online as in
person - and again London is at the forefront. Its digital and
telephony services (fixed and mobile) are embedded in the
fabric of the city, supported by unrivalled satellite connectivity.
However, arguably London’s biggest asset is its people.
Its 7.9 million population spans the cultural spectrum, with
more than 40% from ethnically-diverse backgrounds. This
has made it a melting pot of creativity – and a magnet for
artists, scientists, writers, philosophers and film-makers.
London is also a centre for learning. It is an acknowledged
academic hub for pioneering scientific research - and home
to some of the world’s leading science, health and medical
institutions. It has 46 universities and colleges, offering courses
across the graduate and post-graduate spectrum.
Now, with the curtain about to rise on the London 2012
Olympic and Paralympic Games, London has even more to
offer the world, with services and facilities at an all-time high.
London has one of the most famous riverscapes in the world

10 Section 02: Setting the scene
11
Introducing
London & Partners
Crowds in Trafalgar Square
welcome in Diwali, the five-day
Hindu festival of lights
Open-air events are a feature of a London summer
London & Partners is the official promotional organisation
for London. Our company attracts and delivers value to
business, students and visitors. London & Partners is a
not-for-profit public private partnership, funded by the
Mayor of London and our network of commercial partners.
Uniting London’s event remit – and providing a seamless
service to the world – is a crucial part of London & Partners’
extensive wider remit. Our name reflects our commitment
to working in partnership with organisations in London and
across the world to deliver our objectives. The organisation
works closely with relevant stakeholders to champion London
as THE destination for visitors, businesses and students.
‘Working in Partnership’ is and always will be at the heart of
the organisation.
The objectives of the company are to:
1. Promote London as the world capital of business, the
world’s top visitor destination and the world’s leading
centre of creativity and talent;
2. Work closely and collaboratively with a wide range of
other public and private institutions to ensure there are
consistent and effective messages promoting London as
a leading place to study, invest in and visit;
3. Take full advantage of the opportunity of the
London 2012 Olympic and Paralympic Games and
its legacy to promote London to the world, working
with LOCOG and other key partners.
EDF Energy London Eye in full swing

12 Section 02 Section Setting the 03: scene A team that can help 02 | 09 13
Specialist teams
at your service
Underpinning the work of London & Partners
is an experienced, expert event management
and consultancy service.
Cameras click on London Fashion Week
It covers three main areas:
• Major Events;
• Convention Bureau;
• Event Solutions, which delivers operational support to
both the above.
To get the best from the services on offer, you should make
contact with London & Partners at the idea or planning stage.
You’ll be directed to the right advisory team to determine
whether your event plan can become a reality - rather than
waiting until you hit an unforeseen problem.
Major Events
If you are looking to stage a major sporting, cultural or
entertainment event in London, the Major Events team is a
‘one-stop-shop’ central point of coordination and leadership
for securing and delivering major events in the capital. They
offer everything from initial feasibility advice right through to
successful event delivery and evaluation – and can actively
assist event partners at every stage in between.
With the status of the capital at its heart, the team’s remit
is to compile a diverse, inspirational and dynamic major
events programme to complement and build London’s
worldwide reputation.
The Major Events team delivers the following strategic goals
for London:
• Attract incremental visitors and expenditure;
• Generate global media exposure and develop
London’s brand;
• Maximise opportunities before, during and after the
London 2012 Olympic and Paralympic Games;
• Inspire and increase active participation;
• Help deliver national strategies with businesses,
national sporting bodies and cultural organisations;
• Create channels for inward investment;
• Promote environmental sustainability;
• Ensure events are commercially-sustainable.
If your event can help deliver the above goals and you want
to secure London as your preferred location, the Major Events
team will be your greatest ally.
London has plenty of spaces to
host major business conferences
Convention Bureau
When it comes to planning a London-based business event,
the team works with corporate agency clients across global
territories. Activities include planning meetings, events,
conferences, product launches and exhibitions.
In addition, London & Partners maintains a team entirely
dedicated to the specific needs of associations, not-for-profit
organisations and governmental bodies.
The team is here to share its wealth of knowledge, information
and contacts. They offer advice and assistance from the
moment you start to look towards London to stage your event,
through to the time when your event is held. A post-event
evaluation service is also available.
Event Solutions
The personnel within the Event Solutions team underpin
the services offered by the Major Events and the Convention
Bureau teams.
Through its intimate knowledge of London and endless
contact list, the team will find the perfect venue for your event.
Whether it’s a press stunt on the Millennium Bridge, a major
international conference at an iconic London landmark, or
an intriguing product launch at an equally-intriguing venue…
nothing is impossible.
They offer operational support to ensure all the infrastructure
is in place to make an event run smoothly and successfully.
For example:
• Liaising with venues;
• Advising on necessary permits;
• Organising site visits;
• Helping source local suppliers/contractors;
• Negotiating with key stakeholders, such as:
Metropolitan Police, Greater London Authority,
City of London, Transport for London and the
London Port Authority.
A city as large as London can produce event-hosting
challenges. London & Partners is well-versed in meeting these
challenges to achieve superb event delivery.
Crunch time for the NFL
at Wembley Stadium

Section 14 02
Setting Section the 03: scene A team that can help 15
Powered by partnerships
As the name implies, London & Partners brings together the
collective expertise of organisations which offer genuine
benefits and valued services to any event planned for London.
Major Events Strategic Partners:
The following five organisations have achieved
Strategic Partnership status due to their leading
expertise in global major events.
Strategic Partnership status is an endorsement of
excellence and recognition of a shared aspiration to
make London the world’s leading host city and its events
the most exciting in the world. As international leaders
in their respective fields, they help to drive, advise and
shape the events strategy for London in the lead up
to 2012 and beyond.
Aggreko
Aggreko is the world leader in the supply of temporary
power and temperature control solutions and is the Official
Temporary Energy Services Supplier to the London 2012
Olympic and Paralympic Games. Aggreko will also be
providing energy services for the BT London Live sites in
Victoria Park and Hyde Park.
Aggreko has the event-specific equipment, the personnel,
the expertise and the ingenuity to cater for myriad temporary
energy solutions.
Aggreko has recently provided temporary power and
temperature control solutions to some of the world’s
greatest events, including the Open Golf Championships,
the Ryder Cup, Glastonbury Festival, Eurovision Song Contest
and the NFL Super Bowl.
G4S
G4S has been providing integrated safety and security solutions
to the global events industry for more than 25 years. As a result,
G4S is now the world’s leading event security company.
As Official Security Services Provider to the London 2012
Olympic and Paralympic Games, G4S brings an in-depth
understanding of the operational and financial risks involved in
event management – and how to develop safety and security
solutions to mitigate them.
Highly-experienced personnel assist clients in the decisionmaking
process around events, and devise customised
operational plans and total solutions. As industry thoughtleaders
and experts, G4S also offers crowd management
consulting and training to its portfolio of services.
With clients across a rich and diverse range of global events,
G4S has managed safety and security for events such as the
Ryder Cup, the Wimbledon Championships, the British and Abu
Dhabi F1 Grand Prix, as well as the G8 and G20 Summits.
Icon
With over 60 years’ industry experience, Icon is one of the
world’s longest-established branding implementation agencies.
Icon defines designs and delivers environmental branding
around live events. The Icon brand is recognised as a trusted
market leader, helping organisations bring their brands to life.
Icon operates globally, providing event look, branding and
wayfinding for some of the world’s best-known sporting
events. These include the London 2012 Bid programme in
2004 and 2005, the FIFA World Cup in South Africa 2010,
golf’s Ryder Cup, Wimbledon Championships every year and
the forthcoming UEFA Euro Championships.
Icon has worked in partnership with London & Partners to
deliver dynamic and impactful venue and city dressing for the
UEFA Champions League Final at Wembley in 2011, and the
branding for the press launch of the new annual, world-class
legacy cycling event for London in 2013.
Pitch
Pitch is the UK’s leading independent communications
agency specialising in sport and lifestyle.
The agency offers a full service, encompassing consumer
and corporate PR, digital communications and social media,
plus event and sponsorship activation.
Pitch maintains a high-profile client list, including sponsors
involved in international sport, governing bodies seeking to
increase participation levels, consumer brands looking to
increase sales and events that need promoting. Whatever the
project, Pitch has a track record in implementing marketing and
communications solutions that deliver against client objectives.
An in-depth knowledge and understanding of the media
and the sporting landscape means Pitch ensures client
messaging has authority, resonance and relevance.
With unparalleled experience within its specialist sector, the
agency’s roster includes the NBA, the London Organising
Committee of the Olympic Games and Paralympic Games
(LOCOG), ASICS, Rugby Football Union (RFU), Heineken,
UK Athletics (UKA) and Yahoo!.
ExCeL London
A superb international exhibition and convention centre, ExCeL
London hosts a vast range of events every year. These include
exhibitions, sporting events, product launches, conferences,
award ceremonies and corporate hospitality functions. And
extensive on-site amenities guarantee great events.
Wembley Stadium
A name known throughout the world as the ‘home of football’.
The new Wembley Stadium opened in 2007 and has
re-established itself as the nation’s leading venue for sports
and entertainment events. Wembley can seat 90,000
spectators and has extensive conferencing facilities.
SMG Insight / YouGov
SMG Insight, in partnership with YouGov, is focused on
providing high-quality research and consultancy to support the
sports and leisure industry. It provides solutions to the sector’s
sponsors, rights-holders, brands, agencies and investors.
SMG Insight’s full-service research offering draws upon
YouGov’s proprietary international panel of over three million
consumers, to provide high-impact, robust and credible market
intelligence. The company’s expertise is diverse and wideranging,
and tapping into YouGov’s expertise and tools gives
its research an added competitive edge.
SMG Insight / YouGov undertook a number of projects for
London & Partners’ Major Events team in 2011, including
economic impact assessments of the NFL International Series
London Dextro Energy Triathlon ITU World Series London and
Yonex BWF World Badminton Championships 2011. It also
conducted a consumer insight programme into Global
Sporting Inspiration ahead of the London 2012 Olympic
and Paralympic Games across four key markets.
We also work in partnership with (but not limited to) the following venues and logistics providers.
Eurostar
Eurostar is the high-speed passenger train linking the UK with
the rest of Europe. Trains travel at 186mph and carry almost
10 million passengers each year. The London terminus is
St. Pancras International, from where Paris is just 2hrs 15
mins away and Brussels 1hr 51mins.
Travel Places
With more than 30 years’ experience to its name, Travel
Places specialises in providing travel, meetings and event
management for major events in London. These events extend
throughout the sporting arena for clients and associations
from virtually every industry sector.
In addition to those listed above, London & Partners works with a range of hotel groups in partnership. These include
Accor UK, Guoman & Thistle, Hilton, Marriott, Radisson Blu Edwardian London, Travelodge and more.

After the 2012 Games, London’s
Olympic Park will be transformed into
the Queen Elizabeth Olympic Park –
a new home for sport and leisure for
capital
‘‘the
‘‘
Section 03: A team that can help 17
Queen Elizabeth
Olympic Park
The hosting of the 2012 Games will leave London a new
destination for events and hospitality of all shapes and sizes.
Be the first
The vision
After the 2012 Games, London’s Olympic Park will be
transformed into the Queen Elizabeth Olympic Park - a new
home for sport and leisure for the capital. It will comprise two
areas, each with a distinctive character and offering.
The north of the Park will be based around a landscaped river
valley with spaces for everything from outdoor concerts to
nature walks, as well as access to the 6,000-seat Velodrome,
road cycle circuit, BMX track and mountain bike trails.
The South Plaza will be made up of a series of flexible active
outdoor spaces anchored by the 60,000-seat Stadium, 2,500-
seat Aquatics Centre and 114m tall ArcelorMittal Orbit, the
UK’s tallest sculpture with viewing platform.
Statistics:
• 2.5km2 estate
• 5 Olympic and Paralympic sports venues
• 15 outdoor event spaces in a variety of sizes
• 250 acres of open space
• 6.5km2 of waterways
• Over 1,000 hotel rooms within short walk of the Park
• 195 trains an hour on nine rail lines to Stratford
• 15 mins to City airport, an hour to Heathrow
• Re-opening from July 2013 (North Park), Spring 2013
(South Plaza)
Queen Elizabeth Olympic Park, with its cutting-edge
venues and spaces will witness elite championships,
mass participation events and every conceivable type of
business gathering.
The future
The Park will begin to reopen from July 2013 to dovetail with
the development of five new neighbourhoods and more than
90,000m2 of business space. Work is already underway to
establish the Parklands and venues as a natural home for:
• A wide range of national and international sports events;
• Mass public--participation events;
• Cultural performances;
• Festivals;
• Business and community events.
By 2016, 9.3million visitors per year will visit the Park, in
addition to the 30million plus already visiting Westfield,
Stratford City.
The planning
Work on re-opening the Park from July 2013 is already
underway. A dedicated organisation – the London Legacy
Development Corporation is already in place and has secured
the future of eight of the Park’s venues, with operators in
place before the Games. The design of the South Plaza is
almost complete and transformation work on the Park will
begin in November 2012.
If you are interested in hosting an event in the
Queen Elizabeth Olympic Park go to
londonlegacy.co.uk/eventsandspaces or
email events@londonlegacy.co.uk
The experience
Together, the Park and venues will create an unrivalled
combination of experiences. From poolside dining in the
Aquatics Centre to a cocktail party 80 metres in the air at the
ArcelorMittal Orbit. From 40,000-person concerts on the South
Plaza events lawn to floating cinema in north of the Park. And
from the 2017 World Athletics Championships in the Stadium
to a five-a-side championship in the Multi-Use Arena.

18 Section 04: London is... Events
19
London is... Events
Aviva London Grand
Prix Athletics
Every day of every month of every year – London hosts events of all sizes and types for every
conceivable audience. Some are iconic events watched by the world. But the message is clear –
whether you are hosting a business, sporting or cultural event, London is the perfect stage.
World Skills 2011
npower Test Cricket
Royal Parks Foundation
Half Marathon
SportAccord Convention
Virgin London Marathon
Royal Wedding
England Football
Euro Qualifier
Queen’s Birthday Parade
Wimbledon
Championships Tennis
Hard Rock Calling
Music Festival
European Haematology
Association
Dextro Energy Triathlon -
ITU World Championship
Series London
Yonex BWF World
Badminton Championships
LOCOG Test Event
Cluster
Notting Hill Carnival
Relentless Freeze Festival
inc FIS Big Air
London Restaurant
Festival
AEGON Masters Tennis
New Year’s Eve Fireworks
UCI Track Cycling World
Cup Classic
FINA Diving World Cup
Virgin London Marathon
The Queen’s Diamond
Jubilee Celebrations
Wimbledon
Championships Tennis
Olympic Games
April 2011 May 2011 June 2011 July 2011 August 2011 September 2011 October 2011 November 2011 December 2011 January 2012 February 2012 March 2012 April 2012 May 2012 June 2012 July 2012 August 2012 September 2012
London International
Wine Fair
Emirates Airlines London
Rugby Sevens
Pride London
Great London Swim
London Youth Games
Liberty, London’s
Disability Festival
London Mela
Mayor of London’s Skyride
Tour of Britain
Lord Mayor’s Show
England Rugby
Autumn Internationals
Barclays ATP World Tour
Finals Tennis
New Year’s Day Parade
London International
Boat Show
Chinese New Year
Celebrations
St Patrick’s Day Parade
Oxford and Cambridge
Boat Race
Heineken Cup
Final Rugby
LOCOG Test
Events Cluster
World Pride
Paralympic
Games
Farnborough Air Show
Chelsea Flower Show
Six Nations Rugby
Internationals
UEFA Champions
League Final
BBC Proms in the Park
Mayor’s Thames Festival
European League
Against Rheumatism

20 Section 05: Helping you every step of the way
21
Helping you every
step of the way
Step 1: Getting started
Speaking to
London & Partners from
the moment you think about
hosting an event in London
will be one of the wisest
decisions an event planner
ever makes.
Apart from a warm and
understanding welcome,
London & Partners offers:
• Free, impartial advice;
• Organising site visits;
• Budget advice and
supplier quotes;
• If you are undertaking a
bid process, written
support for your bid from
leading civil and corporate
figures in London
and the UK;
• Production of
bid documents and
presentations, with
assistance presenting
the bid, if required;
• Introductions to potential
event sponsors;
• Visitor information
for delegates.
London’s event
marketplace is multi-faceted
and fast-moving.
Let London & Partners
be your guide.
Case study:
UEFA Champions League Final Bid
The team partnered
The FA to successfully
bid to host the UEFA
Champions League Final
at Wembley in May 2011.
‘The case for London’ was
developed and the relevant
political and operational
support engaged.
The team played a key role
in planning and promoting
a week-long programme of
events building up to the
Final on 28 May.
London regularly stages UEFA Champions League matches
– and the 2011 Final is at Wembley
This included a free
UEFA Champions
Festival in Hyde Park
and Women’s Champions
League Final at Fulham
FC’s Craven Cottage.
Step 2: Turning a concept
into reality
Before work begins in
earnest on an event –
particularly a major one
– event owners should
undertake a detailed
feasibility study.
For events which
fulfil city objectives,
London & Partners is ideally
placed to help carry out such
work. Working with key city
partners, the team can:
• Establish the strategic
case for creating,
developing or hosting
an event;
• Develop a detailed
understanding of what is
required to stage
the event including:
- financial implications;
- funding model(s);
- technical and
operational
requirements;
- Procurement of an event
production company;
- commercial
opportunities;
- sustainability measures.
• Assess the potential
social, community and
economic benefits/risks
associated with staging
your event in London;
• Make a clear
recommendation to the
Mayor, key stakeholders
and potential partners.
Case study:
SportAccord Convention
The SportAccord
Convention, held in London
in April 2011, was a major
milestone in increasing
London and the UK’s market
share of the global sports
and major events industry.
ATP World Tour Finals at The O 2
The Major Events team of
London & Partners brought
together host organisations
to invest in hosting the
six-day gathering of
more than 1,500 leading
representatives from
international sport. These
host organisations were: UK
Sport, VisitBritain, LOCOG,
UK Trade & Investment and
the Department of Business,
Innovation and Skills.
NBA action at The O 2
London Fashion Week

22 Section 05: Helping you every step of the way 23
Step 3: Finding the
perfect location
When it comes to event
venues, you are literally spoilt
for choice in London.
That’s why you need
London & Partners alongside
you – to select the perfect
location for your event and
the right places for your
guests or customers to stay.
And then to negotiate on
your behalf.
Case study:
Gastro
GASTRO is one of
the largest medical
conferences staged in
London. The collaborative
staging of this important
five-day congress for the
medical sector required a
venue capable of hosting
an anticipated 13,000
delegates. As well as a
proactive city convention
bureau, the organisers
were attracted to London
because of its accessibility,
reputation as a safe and
visitor-friendly city and its
endless range of options
for social activities.
The successful bid to bring
GASTRO to the UK capital
was the result of the teams
partnerships with ExCeL
London and Viennabased
Vereint (AMC)
and DM&C (EMC) who
organised the congress
and all the logistics. The
Events team worked with
the organisers to increase
delegate numbers, offered
a city welcome programme
and sourced over 10,000
bedrooms. The results
saw registrations exceed
expectations by attracting
14,600 delegates.
Here’s just a small taster of what’s on offer in London:
Business and/or pleasure:
Modernity and history exist in perfect harmony in London.
State-of-the-art spaces such as Altitude 360 and the Blue Fin
complement iconic venues such as the Tower of London, the
Science Museum or the famous Abbey Road Studios.
Congresses:
London has venues to accommodate thousands of delegates
from all over the world. Such venues include ExCeL London,
the Queen Elizabeth II Conference Centre, Earls Court &
Olympia, The O 2 , Park Plaza Westminster Bridge, The Hilton
London Metropole and Novotel London West.
Large-scale events:
Major events can be held in an array of exciting venues – and
spaces. On the sporting front, there’s stadia such as Wembley
and Twickenham, the respective homes of English football
and rugby. Both have extensive conferencing and banqueting
facilities. Then there are capacious entertainment venues,
including the Wembley Arena and The O 2 . In addition, live
events can be staged in spaces such as Hyde Park and soon
in Queen Elizabeth Olympic Park.
Places to stay:
From convention hotels to trendy boutique properties and
five-star luxury apartments, London has accommodation
options for every budget or client brief.
The city currently has over 100,000 hotel bedrooms, with a
10% increase expected by the end of 2012. It also
features numerous budget hotels, hostels and university
accommodation for events on tighter budgets.
Accommodation is spread across London’s 33 boroughs,
with all the global hotel brands represented. Many are happy
for large group bookings or complete corporate takeovers.
…and the view’s changing too
Despite its 2,000-year history, London continues to
evolve. During 2012, London’s landscape will change
dramatically with the addition of architectural highlights
such as the Shard of Glass (London Bridge Tower),
containing a six-star, 195-room Shangri-La hotel.
The dramatic profile of The O 2
The Science Museum
ExCeL London

24 Section 05: Helping you every step of the way
25
Robbie Maddison’s Tower Bridge jump
Step 5: Broadcasting to
the world
London is among the
world’s most photogenic
cities. It’s also one of the
most recognisable. Being
able to show the world that
your event is taking place in
London gives it instant status
and integrity.
But knowing where to shoot
and when, plus gaining all the
right permissions, does require
experience and the ability to
make the right connections.
No organisation is better
placed to advise and help
on these subjects than
London & Partners.
Whether you want an
iconic backdrop or footage
to show London at work, our
expert personnel will literally
point your cameras – and
those of the media – in the
right direction.
London events are very photogenic
Step 4: Standing out
from the crowd
Achieving cut-through in
London’s 24-hour media
cycle is not easy. Knowing
what to say, when to say it
and to whom is an art in itself.
In addition, ensuring
your event creates
newsworthiness by looking
and feeling different
also relies on first-hand
knowledge of what makes
London tick.
London & Partners’
specialist event marketing
and communications team
is on hand to enable you
to extract the best value
from your marketing and
communications plan - and
budget. The team can advise
you on:
• How to get press
coverage;
• How to build an audience;
• How to create a brand
with genuine stand-out;
• How to dress the city;
• How to spend your
budget to ensure
maximum value;
• How to drive ticket sales.
The service goes much deeper.
The team will also advise on
the form of marketing and
communications relevant to
each audience – whether
that’s a simple, impactful press
release, a jaw-dropping press
stunt or how to deliver an
integrated marketing plan.
Advice is also available on
the best venues to hold
media events, and which
London media channels
deliver the best ROI.
Crucially, the
London & Partners team
have excellent relationships
with the London media. This
means it is ideally placed
to build strategic media
partnerships on your behalf.
Similarly, the team can
recommend trusted suppliers
to help deliver outstanding,
world-class events.
Case study:
Robbie Maddison’s
Tower Bridge jump
In July 2009, freestyle
motocross star and Red
Bull X-Fighters rider
Robbie Maddison made
a death-defying back-flip
across Tower Bridge’s
raised arms. The Events
team worked closely with
the event organisers Red
Bull to enable this topsecret
event to take place.
The excellent relationships
London & Partners maintains
with all the authorities and
location owners means the
team can also help with
logistics, editorial ideas and
location advice.
Case study:
London Media Centre
During the 2012 Olympic
and Paralympic Games,
London & Partners will run
the London Media Centre
(LMC) – the media centre
for non-accredited,
non-sports media.
Based at One Great George
Street, just off Parliament
Square, the LMC will be
open to a potential
7,000 media personnel.
London & Partners will
co-ordinate a full and
exciting programme of media
activities during the Games
to showcase London as a
unique, quirky, innovative and
world-leading city.

26 Section 05: Helping you every step of the way
27
Step 6: Engaging a
wider audience
Creating additional spaces for
a wider audience to interact
with your event can be crucial
to an event’s success and
subsequent longevity.
This is particularly true in
sport, where tickets to a
popular main event may
quickly be sold out.
Opening up areas – called
Live Sites or Fan Parks – will
increase the opportunity to
view, and create additional
revenue and branding
opportunities for your
commercial partners.
London & Partners can guide
you through the process to
successful ‘offsite’ events.
This service ranges from:
• Initial recommendations on
the best venues;
• Negotiating with the
venue owner;
• Linking in to all the
relevant authorities for any
permits or licences;
• Content suggestions;
• Promotion of the venue
and the experience, away
from the main event.
Step 7: Settling in London
Because of its excellent
location, transport links and
access to key markets, many
international companies have
made their regional or global
headquarters in London.
For organisations with that
in mind, London & Partners
can provide expert, practical
advice.
Such advice encompasses:
• Making a business case
for locating to London;
• Accessing relevant
business networks,
professional associations
and specialist services;
• Finding you the right
property in the right place
at the right price;
• Providing information on
housing, schools and local
amenities for your staff
…and their families.
More than 1,000 companies
from 40 countries have
been helped to establish
themselves in London with
our help in recent times.
Are you next?
St. James’s Park and Buckingham Palace
Case study:
NFL Fan Rally,
Trafalgar Square
In 2010, the Events team
worked with the NFL
(American Football) to host
and promote London’s
first-ever free NFL Fan
Rally in the build up to the
Wembley-staged match.
Held in the city’s famous
Trafalgar Square, the NFL
and the competing teams
were able to engage with
over 40,000 Londoners
and visitors. Through a
great festival of music and
entertainment, London &
Partners enabled the NFL,
teams and sponsors to
grow their fanbases across
London and the UK.
London’s business district unites history and commerce

28 Section 06: Maps 29
London map
London comprises of 33
different districts, known
as Boroughs. Each has its
own administrative council,
representative of the many
different communities who
all call London home.
Diversity is everywhere,
with more than 300
languages spoken. In
addition, more than 40%
of the city’s 7.9 million
population come from
ethnically-diverse groups.
There’s also an enormous
diversity of venues in
which to stage events.
From the iconic to the
historic, right through to
the ultra-modern – and
everything in between.
Some of these venues are
listed in red and black on
the map opposite, but
there are many more
London & Partners can
uncover to provide the perfect
backdrop to your event.
A recent survey question
revealed some of the
core reasons people are
magnetised by London
(respondents could select
more than one answer):
Which, if any, type of
major events would make
you more likely to visit
London after 2012?
• Music: 37%
• Cultural: 36%
• Sporting: 25%
• Ceremonial: 17%
Upper
Hampstead Heath
Holloway
Clissold
Clapton
Leyton
Ilford
Park
Orient FC
Golf
Ilford
DOLLIS HILL
Course
Wembley
Rectory Road
Lee Valley
Wanstead
Sou
Park
Park
Par
North
A
B C D Fenton E F G Arsenal
H J K L M Flats
N P
Parliament
Wembley
Ho. (NT)
Leyton
1
Cricklewood
Uni. of Lon,
Burgh
Hill
Tufnell
Emirates
SHACKLEWELL
Hackney
1
King's College
Ho.
Park
Stadium
WEMBLEY
Gospel
Gladstone
Hampstead
Marsh
ILFORD
CRICKLEWOOD
Heath
Oak
Park
Hampstead
HOLLOWAY
Keats
Wanstead
Manor Park
Wembley
House
Park
Stadium
Open University
Arsenal Drayton
(Regional Cen.)
FC Park
Holloway
Wembley
Neasden
site of
Woodgrange
Finchley
Kentish
Road
Forest Gate
Stadium
Dollis
Belsize Park
VeloPark
Park
Road &
Town
Hill
Canonbury
Hackney
Frognal
Wembley 2
Caledonian
Downs
Homerton
West Hampstead
Maryland
(Thameslink)
Freud
Road
2
Central
Willesden
University of
Green
Mus.
Kentish
Hackney Central
Stratford
East London
Finchley
Town
Highbury &
International
KENTISH
Kilburn
West
Hackney
Road
West
Islington
LONDON 2012
Hampstead
TOWN
Hackney
Wick
OLYMPIC
WEST
West
Caledonian Road
Museum
Hampstead
Chalk
PARK SITE
& Barnsbury
Stratford
HAM
Brondesbury
Farm
Barking
Swiss
Camden
Cottage
Road
WILLESDEN
London
West
Stonebridge
site of
Essex
Fields
Ham Park
East Ham
Park
Victoria
South
Road
Aquatics
Park
Olympic
Centre
BARKING
Hampstead
Stadium
Brondesbury
(under const.)
Park
ST.
Camden
Alperton
Town
Upton
JOHN'S
Park
3
Kilburn
WOOD
KING'S
Business
3
High Road
St. John's
CROSS
Design
Cultural
Boleyn Grd.
Wood
London
Cen.
Heritage
Pudding
Harlesden
Kilburn
Zoo Mornington
Resources
Mill Lane
Park
Kensal
Crescent
Museum
Plaistow
King's
West Ham
St. Pancras
Cambridge
EAST
Willesden
Rise
Queen's
International Cross
Angel
United F.C.
HAM
Junction
Park
Geffrye
Heath
KILBURN
The
Museum
West
Lord's Cricket
Kensal
Regent's
British
Ham
Green
Ground
Euston Lib.
Museum of
(M.C.C.)
Park
FINSBURY
White
Childhood
Mile End
Bow
PLAISTOW
Hanger
Willesden
Maida
Cube
Park
Church
Lane
Freight Term.
Vale
Royal College
Bethnal
Bow
ST. PANCRAS
of Physicians
Green
Road
Bromley
BMA House
Old
Bethnal
Uni. of
by Bow
Euston Square
Mile
4
Wellcome Collection
The Honourable
Street
Green
Lon.
End
4
Madame
Warren St
Conference Centre
Artillery Company
SHOREDITCH
Stepney
Devons
Park
Tussauds
Green
Royal
Warwick
Russell
Road
North
Marylebone
Uni. Coll.
Acton
Avenue
Regent's Great
Telecom
Square
Faringdon
Wormwood
London
The Brewery
Baker
Ragged
Park Portland Tower
Scrubs
Edgware
Street
Street
Barbican
Whitechapel
Sch. Mus.
Westbourne
British
Road
Moorgate
BROMLEY
Park
Googe Museum
Museum
Liverpool
BECKTON
Linford Christie
Street
of London
Street
Stadium
MARYLEBONE
Royal Oak
Tottenham
City Thameslink
Langdon
Beckton
North
PADDINGTON
Hilton
Court Road
40/30 Aldgate East
Park
Canning
Ealing
Acton
Ladbroke
London Royal Society
HOLBORN
Royal The Guildhall "The Gherkin"
Town
West
Main Line
East
Grove
Paddington Metropole of Medicine
Court
Acton
Acton
Hotel
Oxford
Marble
of Justice
St. Paul's
Aldgate
Limehouse
aling
Circus Covent
Bank
Arch
Somerset
Custom
Cathedral
dway
5
Lancaster
Bond
Garden House
Shadwell
The Troxy
House for
Latimer
Street
Mansion
Fenchurch St
Royal
Beckton
5
London
City Inn
ExCeL
White Road
Bayswater
Temple
House
Westferry
All Saints
Victoria
Park
Hotel
London Transport Mus.
Tower Hill
Cyprus
Gallions
ACTON
B.B.C. City
Leic. Sq.
Mon.
Tower Gateway
East
Lancaster
India
ExCeL Prince
Reach
Cannon St
West
University of
Television
National
Regent Royal Albert
Queensway
Gate
Grosvenor
London
Piccadilly
Royal Albert Dock East London
Centre
Gallery
Millennium Old
Tower of
Museum in India
House
Poplar
Notting
Hyde
Faraday Circus
Wood
Charing
Bridge
Billingsgate
London
Docklands Quay
Blackwall
Royal Victoria Dock
Museum
London City Airport
Hill Gate
Loftus Road
La.
Cross
Kensington
Tate
HMS Belfast
Guoman Tower
Acton
Queens Park
Holland Park
WESTMINSTER
Modern
Hotel
Gardens
Rotherhithe
Canary
Ealing
Royal George V Dock
Central
Rangers FC
Park
One Whitehall Place
Heritage Museum
Wharf
The O2
Common
London
Green Park Royal Horseguards Silver Fleet
Vinopolis
Wapping
Southwark
Canary
London City
Shepherd's
Hilton on
Kensington
Hotel
Tower Bridge
West
Wharf
Airport
Thames
Bush
Park Lane
City
King George V
Palace
Heron
Silvertown
Russia Dock
Valley
Shepherd's
Serpentine
Banqueting House
Merlin Ent.
Pontoon
London Eye
Hall
St. James' Park
Waterloo East London
Brunel
Quays
Woodland
Thames
Bush Mkt
Gallery
North
Dock
KENSINGTON
Bridge
Barrier Park
Hyde Park
One Great George St
Museum
Greenwich
Borough
Corner
6
Holland
Rotherhithe
South Quay
Royal Albert Imperial
Buckingham
Waterloo
Acton Town
Thames
Goldhawk
Park
Hall
Central Hall QEII
6
College
Palace
SOUTHWARK
Road
High Street
Westminster Conf.
Lambeth N.
Canada Water
Barrier
Woolwich
London
Knightsbridge
Cen.
Kensington
Ferry
St Ermin’s
Park Plaza
South
Hotel
Kensington
Westminster Westminster
Bermondsey
Bank
Crossharbour
South
Victoria &
(Olympia)
Royal
Abbey & Bridge
Acton
Science Mus.
Albert
Horticultural
Palace
Imperial
Southwark
BERMONDSEY
Thames Barrier
Firepower
Gunnersbury
Museum
Halls Church
War Mus.
Park
Greenland MILLWALL
Visitors Centre
Park Museum
Dock
Nat. Hist. Mus.
House
Gunnersbury
Olympia
Victoria Westminster
Mus. of
Stamford
Conf. Cen.
HAMMERSMITH
Cath.
Garden
Elephant
Park
Turnham
Brook
Gloucester
South Kensington
& Castle
Surrey
Woolwich
Chiswick
Green
Ravenscourt Park
History
Road
City Inn
Quays
Park
Dockyard
Woolwich
Hammersmith
Park Plaza
Sloane
Westminster
Mudchute
Arsenal
Plums
Victoria
Earls
Millenium Gloucester
Novotel London
Square London
Tate LAMBETH
Court
Hotel and Conf.
West Hotel
Centre
Britain
The Saatchi
Park Plaza
South
7
Gunnersbury
Gallery
Riverbank
Bermondsey
7
Kew
Charlton
Barons West
Pimlico
Island
Apollo
London
CHELSEA
Bridge
Court Kensington Earls Court
Ranelagh
Kennington
The Den
Gardens
The Valley
DEPTFORD
Westcombe
WOOLWICH G
Conference Centre
Gardens
Millwall
Charlton
Park
Borough
Nat. Army
University of
Kew Bridge
Queens
FC
Athletic F.C.
Mus.
Steam Mus.
Greenwich
Club
West
Maze Hill
Hogarth's
Vauxhall
Brentford
House
Brompton
Chelsea
Burgess
Old Royal Naval College
F.C.
Physic Garden
The Oval
Park
Livesey
Kew Gardens
(Surrey CCC)
Museum
Cutty Sark
Gallery
CHISWICK
Stamford
Battersea Park
Oval
for Maritime Greenwich National
Bridge
Maritime Museum
Childrens Zoo
GREENWICH
Chelsea FC
Deptford
The National
Greenwich
Archives
Chiswick
Fan
Battersea
New
Mus
Flamsteed House
Fulham
New
Evolution
Battersea
Cross
(Old Royal Observatory)
FULHAM
Broadway
Cross
Woolwich
8
Park
Gate
The
Battersea
Common
8
Queens Road
Royal
Wetlands
Park
Peckham
Greenwich
Botanic
Centre
Park
Craven
Gardens
Parsons
Deptford Bridge
Queenstown Road
Shooter's Hill
Cottage
Kew
Green
(Battersea)
Golf Course
Kew
Fulham
Imperial
Lambeth Coll.
Gardens
Duke's
FC
Wharf
BATTERSEA
CAMBERWELL
Meadow
Stockwell
Eltham
Golf
Bishop's
Common
Course
St. John's
Park
Barnes
Peckham Rye
Elverson
London Battersea
Road
Bridge
Fulham
Heliport
Wandsworth
Denmark Hill
Oxleas
Palace
Road
Nunhead
BARNES
Wood
Putney
Lewisham
Blackheath
d Surrey
Bridge
rse
9
Loughborough
Clapham
Mortlake
Junction
Brockley
9
Barnes
High Street Clapham
Clapham
North
Kidbrooke
Junction
Waverley
North
Park
Falconw
CLAPHAM
Brixton
Sheen
PUTNEY
Clapham
East Dulwich
Common
To Heathrow
Airport
(10 miles)
To Luton
Airport
(23 miles)
Thames
River
River
Thames
To Stansted
Airport
(26 miles)
River
Roding
Richmond
10
Putney
Wandsworth
Peckham
Roehampton
Town
Eltham
Clapham
Rye
Eltham
Golf
WANDSWORTH
Common
Common
Sutcliffe
Warren
RICHMOND
Course
Ladywell
Park
Golf Course 10
East
A B C Putney D E F G H J K L M N P
Aquarius
North Dulwich
Golf Course
© Collins Bartholomew 2010
Roehampton
Herne
Hither Green
Clapham
Hill
University of
South
Greenwich
To Gatwick
Airport
(26 miles)
ELTHAM

30 Section 06: Maps 31
London transport & Tube map
Getting around London is
easy, thanks to the city’s
extensive and interlinked
public transport network.
The bedrock of the
network is the London
underground railway service,
affectionately known as the
Tube, The map opposite
shows how the Tube’s 11
lines reach every part of the
city, with the 250+ stations
linking every community,
business and retail area.
But the Tube is not the only
way citizens and visitors get
from A to B. They also use:
• The Overground
train network;
• Bus services which reach
into every community;
• Plus the familiar London
black cabs.
London also has regular
river ferries transferring
commuters and tourists
along the River Thames.
Further afield, the city is
served by five international
airports, and national and
international rail services.
Ongoing enhancements are
being made to the overall
infrastructure, including a
Crossrail project linking the
city on its east-west axis.

32 Section 06: Maps 33
2012 Games Time Map
This map showcases London
over Games Time and
includes the 2012 Olympic
and Paralympic Venues,
Live Sites, National
Hospitality Houses, transport
links and the city’s iconic
buildings and landmarks.
Fryant
Country Park
WEMBLEY PARK
The Live Sites will offer free
screenings of Olympic and
Paralympic competitions.
Concerts, cultural and artistic
shows plus exhibitions will
also be featured at the sites.
London can give a
resounding ‘yes’ to all the
responses to this recent
visitor survey question
(respondents could select
more than one answer):
A406
Wembley
Arena
Badminton,
Rhythmic
Gymnastics
Wembley
Stadium
Football
Wembley Park
Wembley Stadium
1
A41
St John’s Wood
Lord's
Cricket Ground
Archery
Hampstead Heath
2
Regent’s
Park
A503
A1 HollowayRoad
Wood Green
Alexandra Palace
KING’S CROSS
Finsbury
Park
Angel
King’s Cross / St Pancras International
A10
Springfield Park
Victoria
Park
Waltham Forest
LIVE SITE
Walthamstow
Central
Hackney
Marshes
Olympic Javelin ® train line: St Pancras International to Stratford in 7 minutes
B
A12
Stratford International
Olympic Park
Athletics+, Aquatics+,
Basketball+, Cycling+,
Diving, Handball, Hockey,
Modern Pentathlon,
Swimming+,
*Paralympic Sports
Lee Valley
WhiteWater
Centre
Canoe
Slalom
Cheshunt
Stratford
4
5
STRATFORD
West Ham
Wanstead Park
A406 North Circular Road
Paris
Which, if any, of the
following additional
activities would make
you visit a major event in
an international city?
Kew
Gardens
A406 Hanger Lane
• Packaged
accommodation and
ticket deals for the
event: 50%
• Discounts to other
attractions in the
city: 42%
• Opportunity to
participate in an
activity linked to the
event: 21%
• Public screenings
of the event and
additional
entertainment in
the city: 18%
A40 Wesway
Eton Dorney
Canoe Sprint,
Rowing+
Slough
London
Wetland
Centre
Holland
Park
A4 Great West Road
Queensway
Earl’s Court
Earls Court
Volleyball
High Street
Kensington
Hyde Park
Marathon
Swimming,
Triathlon
Paddington
Hyde Park
Marble Arch
20
A
Hyde Park
Corner
21
KENSINGTON
Battersea
Park
Green Park
The Mall
Marathon+,
Race Walk,
Road Cycling
19
Victoria
18
3
Oxford Circus
C 17
16
15
Horse Guards
Parade
Beach
Volleyball
Westminster
CITY OF LONDON
11
Temple
14
13
Bank
Southwark
Waterloo
London
Bridge
12
10
HOUSE
PICTURE:
Potters Fields
Burgess
Park
A202
Liverpool Street
Tower Hill
A2 Old Kent Road
A13 Commercial Road
A11 Mile End Road
Greenwich
GREENWICH
9
A12
Canary Wharf North Greenwich
North
Greenwich 7
Arena
Artistic
Gymnastics,
Basketball+,
Trampoline
8
Greenwich
Park
Equestrian+,
Modern
Pentathlon
A1202
Canning Town
ExCeL
London
Boxing, Fencing,
Judo, Table Tennis,
Taekwondo, Weightlifting,
Wrestling,
*Paralympic Sports
A2
A13
Custom House
6
London City Airport
The Royal
Artillery
Barracks
Shooting+,
Paralympic
Archery
Woolwich
Common
Woolwich
Arsenal
Woolwich
LIVE SITE
KEY
A3
London 2012 Venues
National Hospitality Houses
RICHMOND
Richmond Park
A205 Upper Richmond Road
Hampton
Court Palace
Road
Cycling
Hampton Court
Southfields
A3
22
Wimbledon
Tennis
Wimbledon
Clapham
Common
A205
A23
= London 2012 Venues
Olympic Sports+ = Paralympic Sports also
*Paralympic Sports = Multi-Sport Venues
Paralympic Multi-Sport Venues
ExCeL London
Boccia, Paralympic Judo,
Paralympic Powerlifting, Paralympic Table Tennis,
Sitting Volleyball, Wheelchair Fencing
Olympic Park
Goalball, Paralympic Five-a-side Football,
ANOCA (Africa)
Czech Republic
Kensington Gardens
Business Design Centre
Austria
France
Tower Hill
Old Billingsgate Market
Belgium
Germany
Inner Temple & Apex Temple Hotel
Museum of London Docklands
Brazil
Holland
Somerset House
Alexandra Palace
Tube and Train lines and stations included
Paralympic Seven-a-side Football,
Other Tube and Train lines not included
Wheelchair Rugby, Wheelchair Tennis
Dulwich Park
London’s iconic buildings and landmarks
A205
Ireland
Big Chill House
Italy
QEII Conference Centre
Nigeria
Theatre Royal Stratford East
Russia
Perks Field - Kensington Palace
Central Circle District Jubilee Northern Piccadilly DLR Javelin ®
Sochi 2014
Marble Arch & Kensington Gardens
Switzerland
Glaziers Hall
BT London Live
A BT London Live Hyde Park - Olympic Games
B BT London Live Victoria Park - Olympic Games
C BT London Live Trafalgar Square - Paralympic Games
Train station Tube station DLR station
Bakerloo Hammersmith & City Metropolitan Victoria Waterloo & City London Overground Mainline Rail Emirates Air-Line (under construction)
1 Wembley Stadium 2 ZSL London Zoo 3 BT Tower 4 Olympic Stadium 5 ArcelorMittal Orbit 6 London City Airport 7 The O 2 8 Old Royal Naval College 9 Canary Wharf 10 Tower Bridge 11 The Gherkin 12 The Shard 13 St Paul’s Cathedral
14 EDF Energy London Eye 15 Royal Opera House - The Olympic Journey 16 Houses of Parliament 17 Trafalgar Square 18 Battersea Power Station 19 Buckingham Palace 20 Marble Arch 21 Harrods 22 Wimbledon – All England Lawn Tennis Club
A20
W
N
S
E
Wimbledon
Park
This map was produced by London & Partners in April 2012. All information included in this map was correct at the time of publication.

34 Section 07: Key points of contact
We’re here to help
If London’s on your mind as a
potential event venue, contact
& Partners now
& Partners
T: +44 (0)20 7234 5800
F: +44 (0)20 7234 5752
londonandpartners.com
‘‘London
Major Events
T: +44 (0)20 7234 5800
E: majorevents@londonandpartners.com
londonandpartners.com/majorevents
Event Solutions / Convention Bureau
T: +44 (0)20 7234 5833
E: eventsolutions@londonandpartners.com
londonandpartners.com/convention-bureau
‘‘‘
Major Events Strategic Partners
Aggreko
Paul Wilkes
South East Area Sales Manager
T: + 44 (0) 7836 656007
E: paul.wilkes@aggreko.co.uk
aggreko.co.uk
G4S
Ian Horseman Sewell
Managing Director
T: + 44 (0) 20 7516 1250
E: global.events@g4s.com
g4s.com/uk
Icon
Andrew Hodson
Sales and Marketing Director
T: +44 (0) 20 8269 6213
E: andrew.hodson@icon-world.com
icon-world.com
Photo credits
London & Partners
Getty Images
Simon Owen, Red Photographic
AELTC
PA Images/SCCC
Hayley Maddan
Pitch
Drew Barrand
Associate Director
T: + 44 (0) 207 494 1616
E: drew.barrand@pitch.co.uk
pitch.co.uk
SMG Insight/YouGov
Frank Saez
Managing Director
T: + 44 (0) 207 012 6100
E: fsaez@smg-insight.com
smg-insight.com
For sport alone, London is already confirmed to
host the following major events beyond 2012:
2013
2015
2017
Euroleague Basketball Final Four
Triathlon ITU World Championship Grand Final
UEFA Champions League Final
EuroHockey Championships
ICF Canoe Slalom World Championships
IRB Rugby World Cup
IAAF World Championships in Athletics
And there are more bids in the pipeline
with announcements forthcoming.

London & Partners
2 More London Riverside
London SE1 2RR
United Kingdom
T: +44 (0)20 7234 5800
F: +44 (0)20 7234 5752
londonandpartners.com