VIEW PDF - MosBuild

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VIEW PDF - MosBuild

2

From the Director

Dear Colleagues,

MosBuild, the international building and interiors exhibition, is

over for another year. I would like to thank all the exhibitors and visitors

for participating in the Russian construction industry’s leading

event.

In 2012, the exhibition was successfully staged in a new two-week

format and was a special event for the participants and organisers.

The new format allowed us to introduce a number of new projects

and to make the event even more effective for the exhibitors and

visitors. You can learn more about this year’s exhibition in this issue

of MosBuild Magazine, which contains the statistics from the official

audit as well as information about the new products presented by

market leaders.

MosBuild 2012 was notable for the launch of the MosBuild

Architecture & Design Awards. The winning projects, which came

from students and architects from Spain, Slovakia, Venezuela and

Poland, are published in this issue.

Founder: ITE Group plc.

Publisher: ITE Group plc.

MosBuild Project Director:

Ruzanna SARKISOVA

Digital Communication Manager:

Alex SHESTAKOV

The second part of the magazine is devoted to the expansion of

Moscow and the related government projects and activities that are

taking place as part of the change to the capital’s borders. The information

from the developers of the city’s expansion concept will help

us to better understand and imagine what the Greater Moscow will

be like.

Readers will also find the regular sections in the magazine: projects

by MosBuild ArchiClub architects featuring new products from

the exhibition, analysis, innovations, new technology and interviews.

I hope that you will enjoy reading this issue of the magazine. We

welcome your feedback, so please send your comments to mbsite@

ite-expo.ru

Editor in Chief:

Tatiana ONEGINA

Journalist:

Stepan CHAUSHYAN

Photographers:

Sergey REYTOV

Sergey SAVELIEV

Design:

Olesya CHISTYAKOVA

Translation:

Tim WOODHEAD

Proofreader:

Svetlana BYCHKOVA

Contact Details: ITE LLC Moscow

129164 Moscow, Zubarev per., 15, p. 1

Tel.: +7 (495) 935-73-50

+7 (495) 788-55-85

Sincerely, Ruzanna Sarkisova

MosBuild Project Director

Website: www.mosbuild.com

Feedback & Advertising Enquiries:

mbsite@ite-expo.ru

Distribution: 250,000


3

№5 June - August 2012

4

MosBuild 2012:

Facts, figures and opinions

A higher level

Welcome to MosBuild – welcome to Russia!

4

10

14

17

ITAR-TASS about MosBuild

A media boom!

MosBuild – a centre

of business communication

MosBuild Diamond Club:

a friend of business

Furnishing projects

by MosBuild ArchiClub

36

46

48

News & innovations

‘Green’ technologies

Analytics

Ranking of the biggest

housebuilding companies

Moscow gigapolis

Alexander Kuzmin: Moscow will be

polycentric

Alfonso Vegara: The most important thing is

that the city and region work together

Moscow wasn’t built in a day…

10 36

53 Moscow with a nod to Paris

58 New life for industrial zones

17

60

60 ‘Moscow 2050’ project

65

78

A new international event

in the world of architecture

MosBuild 2013

VVC, Pavillion 75

Coming soon


4

Facts, figures and opinions

The positive experience of staging the exhibition over

two weeks devoted to design and décor and building and

architecture was remarked upon by Yury Nazarov, President

of the Russian Union of Designers:

MosBuild has turned 18 and for this occasion the organisers

prepared some great gifts: a whole week of design and

décor in Moscow, an architectural competition and

creative promotions. This is very important. In our country,

unfortunately, only 0.01 % of GDP is spent on design. In

Japan, for example, this figure is 5 % - an impressive

difference. I hope that the exhibition will serve to increase the

use of design in our country.”

MosBuild 2012: facts, figures and opinions

MosBuild 2012, the 18 th international building and

interiors exhibition, took place in April and was organised

by ITE Group.

The event, which was held in a new two-week format,

once again confirmed its status as the construction

season’s main event.

In his welcome to the exhibitors and visitors, the

Russian Minister of Regional Development, Viktor

Basargin, said: “Over 18 years, the international

MosBuild exhibition has become a welcome tradition

and conveyor of new ideas in construction and the

building materials industry, and a communication platform

for the sharing of experience and technological innovations

between Russian and foreign professionals.”

The international prestige of the exhibition was confirmed

by the figures from the official audit, which was

conducted by RussCom IT Systems, the only Russian

auditor of exhibition statistics approved by the Russian

Union of Exhibitions and Fairs (RUEF) and Global

Association of the Exhibition Industry (UFI).

According to the official statistics, the exhibition

was visited by 101,233 industry professionals from 64

countries. Foreign visitors accounted for 5.8 % (5.3 % in

2011) of all visitors - about 5900 people. About 38,000

industry professionals (37.5 %) from 81 regions of Russia

attended the event. The total number of visits to the

exhibition was 186,979.

A high percentage of those who visited MosBuild

2012 were company owners, CEOs and top management,

with such visitors accounting for 39.2 % of the

total figure. Directors of divisions and departments accounted

for 17.9 % and 31.4 % of the visitors were managers

and specialists.

The exhibition brought together exhibitors from 45

countries and regions.

The exhibition also featured 16 national and regional

group stands: Czech Republic, Croatia, Finland,

France, Greece, Italy, Lithuania, Portugal, Spain,

Germany, Taiwan, China, Belgium, Canada, South Korea

and Serbia.


Facts, figures and opinions 5

1229 companies represented Russia and there were

999 international companies.

Viktor Saratovkin, Commercial Director of

EUROCEMENT Group, commented: “We are encouraged

by the results of participating in the MosBuild exhibition

and would like to thank all the visitors of the

exhibition who appreciated our customer focus and the

high quality of our products.”

The new two-week format of MosBuild was positively

received. The exhibition was divided into major

thematic segments, an approach the organisers plan to

continue in the future.

“We were very pleased with the new format of the

show. It has become possible to have all six stands of our

company under one roof. We’ll be glad to see this tradition

continue,” said Svetlana Myagkova from Rosstyle.

The clear segmentation of the exhibition into two

thematic weeks allowed visitors to focus their attention

on the sectors of most interest to them, and exhibitors

received their target audience.

This is shown by the statistics from surveys conducted

by the organisers at the exhibition.

For example, the overall proportion of professionals

from design offices, studios and architectural companies

involved in the décor sector amounted to 43.5 %,

but during the Design & Décor Week (2-5 April) the figure

was 55.1 %.

A similar situation was found with the Building &

Architecture Week. Professionals from companies

working with building and decorating materials accounted

for 50.1 % overall, but during the Building &

Architecture Week the figure was 53 %. Even more revealing

are the statistics on representatives of construction

companies: 17 % overall, 11.3 % at Design & Décor

Week, and 25% at Building & Architecture Week.*

Describing the exhibition, which is the largest annual

building and interiors event in Europe, the President

of the Union of Architects of Russia, Andrey Bokov, said:

MosBuild is a space where people of various professions

meet, where we can actually come across something

new, something amazing, something that changes

our surroundings.”

The MosBuild 2012 business programme proved

hugely popular. For detailed statistics and comprehensive

information on the business programme events,

see the article on the subject in this issue of MosBuild

Magazine.

* The survey used a multiple choice question


6

Facts, figures and opinions

MosBuild 2012:

a higher level

MosBuild is a place where people of different

professions meet each other, a place where we can

actually find something new, something striking,

something that changes our environment, - said

Andrei Bokov, President of the Union of Architects

of Russia, describing Europe's largest annual

building and interiors exhibition.

A brief tour was held by the CEO

of KERAMA MARAZZI, Larisa Novikova.

MosBuild, the international building and interiors

exhibition, is supported by federal and regional legislative

and executive authorities, trade associations and

unions, and numerous media outlets and partners.

Every year, the exhibition is visited by prominent

political and public figures, well-known architects and

designers, and other notable people from the construction

world and related sectors.

The official opening ceremony of the Design & Décor

Week of MosBuild 2012 was attended by Boris Prokonov,

Deputy Minister of Foreign Economic Relations of the

Moscow Region Government; Ivan Novitsky, Deputy

Chairman of the Moscow City Duma Committee on

Economic Policy and Entrepreneurship; Yury Nazarov,

President of the Russian Union of Designers; Spyridon

Liontos, First Secretary for Economic and Commercial

Affairs, Embassy of Greece in Russia; Maria Liyvala,

Head of the Economic and Commercial Section of

the Embassy of Finland in Russia; Sergey Kuznetsov,

Managing Partner of SPEECH Tchoban & Kuznetsov architectural

studio; and others. The ceremony was led

by Natalya Maltseva, the presenter of a home renovation

show on Russian television.

The opening ceremony of the Building & Architecture

Week featured: Igor Eremin, Deputy Director of

the Housing Policy Department of the Ministry of

Regional Development of the Russian Federation;

Svetlana Kuznetsova, Deputy General Director of the

Russian Housing Development Foundation; Sergey

Degtyarev, Deputy Director of the Urban Planning

Policy Department of the Moscow City Government;

Aydin Sezgin, Ambassador of the Republic of Turkey to

the Russian Federation; Andrei Bokov, President of the

Union of Architects of Russia; and others.

After the opening ceremony of each week, the participants

were given a special tour of the exhibition, allowing

the VIP guests to see the latest innovations of

the MosBuild exhibitors and learn about the range of

products on offer.

“For us, as the Russian Ministry of Regional

Development, it is important that the MosBuild exhibition

can demonstrate the full potential of the regions,

which is probably even more than that of the country’s

centre. Key exhibitions like MosBuild - platforms

for communication between professionals - show

that most technology, both for organisation and construction,

is already available in Russia,” commented

Ilya Ponomarev, Russian Deputy Minister of Regional

Development.

The Design & Décor Week of MosBuild was visited by

Slava Zaitsev, the famous Russian fashion designer, graphic

artist, painter and People’s Artist of Russia. Ruzanna

Sarkisova, the director of the MosBuild exhibition, led

Mr Zaitsev on a brief tour of the exhibition. Giving his

thoughts on the event, the designer said: “It’s a great exhibition.

You can draw inspiration from the show.”

The ambassadors of Spain and Belgium, and Minister

for Economic Affairs of the Embassy of South Korea visited

the national pavilions of their respective countries.

Ruzanna Sarkisova, the director of the MosBuild exhibition, led

Mr Zaitsev on a brief tour of the exhibition. Giving his thoughts on

the event, the designer said: “It’s a great exhibition. You can draw

inspiration from the show.”


8

Facts, figures and opinions

The Spanish Pavilion

The Spanish Ambassador to Russia Luis

Felipe Fernandez de la Pena visited the

stand of the Spanish national team

The Japanese company TOTO participated in the

exhibition for the first time.

- "Developing a plumbing system, we rely on

cleanliness, comfort and economy of water resources",

- said Assen Radkovskiy, TOTO's Sales Manager.

Welcome to MosBuild – welcome to Russia!

Every year, MosBuild offers international companies

a unique opportunity to enter the Russian building and

interiors market.

This year, MosBuild welcomed 2298 companies

from 45 countries, with 1235 companies representing

Russia. The exhibition also featured 16 national and regional

group stands: Czech Republic, Croatia, Finland,

France, Greece, Italy, Lithuania, Portugal, Spain, Germany,

Taiwan, China, Belgium, Canada, South Korea and Serbia.

“For us it is very important that our country's government

supports manufacturing and helps us to participate

in the MosBuild exhibition, through which we become

acquainted with the Russian market and introduce

the market to our brand and our products,” commented

Jean-Claude Biard, President of Convergent Group.

The governments of the countries and regions represented

at MosBuild by group stands understand the

importance of the exhibition not only for the individual

companies participating in it, but also for the economies

of the countries and regions themselves.

Explaining her country’s interest in the Russian market,

Jimena Martínez de la Riva of the Spanish Institute

for Foreign Trade (ICEX) said: “The Russian market is

very important for Spanish manufacturers of building

materials and the MosBuild exhibition provides a

unique opportunity to enter this market, as it covers the

whole of Russia and even part of the CIS.”

On the final day of the show, MosBuild was visited by

the Belgian Ambassador to Russia, Guy Trouveroy, who

came to see the stands of the Belgian national group.

“For Belgian companies participating in MosBuild is

hugely important. Proof of this is the fact that last year

HRH Prince Philip of Belgium visited MosBuild during

a business visit to Russia. Construction is a really important

sector of the Belgian economy. Many of the

Belgian companies that produce building materials are

very innovative, which is why we believe their participation

in MosBuild is necessary - after all, Russia is experiencing

a construction boom. The Belgian government

supports companies, helping them to take part in the

exhibition,” said Ambassador Trouveroy.


Facts, figures and opinions

9

3 rd Turkish Construction Forum

“For us it is very important that our country's government

supports manufacturing and helps us to participate in the

MosBuild exhibition, through which we become acquainted

with the Russian market and introduce the market to our brand

and our products,” commented Jean-Claude Biard, President of

Convergent Group.

The Belgian Ambassador to

Russia Guy Trouveroy

In 2011, HRH Prince Philip of Belgium not only visited

the Belgian national group at the show, but also participated

in the opening ceremony of the exhibition.

At MosBuild 2012, the Spanish national group was

visited by the Spanish Ambassador to Russia, and the

Minister of Economy from the Embassy of the Republic of

Korea in Russia visited his country's national group. Other

stands were also visited by diplomatic representatives.

Many foreign companies were exhibiting for the

first time at MosBuild, having chosen the exhibition to

enter the Russian market.

“We participated in the MosBuild exhibition for the

first time and made our debut in the Russian market,”

commented Pilar Paiva de Sousa, the director and chief

architect of the Portuguese company PPS.

“This market is very interesting for us, particularly as

there aren't any companies in Russia that offer interior

projects as well as architectural solutions for hotels. For

us it was very important to undertake analysis, make

business contacts and offer our services to Russian developers,

investors and large hotel chains. We are very

pleased with our work at MosBuild and with the exhibition

in general.”

Numerous meetings, press conferences, master

classes and seminars were held at the stands of the national

and regional groups.

The traditional press conference of the Spanish

Ceramic Tile Manufacturers’ Association (ASCER) took

place at the Spanish national stand. This year, Ana

Martinez, a representative of ASCER, spoke about the

state of the industry in Spain, sales of tiles in Russia, the

results of 2011 and the prospects for next year.

The Ceramics of Italy stand hosted the traditional

award ceremony for the best distributor of Italian tiles.

The award for 2011 was presented to Bazalt Keramika.

During the second week of the exhibition, the 3rd

Turkish Construction Forum, organised by the Building

Information Centre (YEM), provided Russian and Turkish

entrepreneurs and business professionals with a chance

to discuss joint activities in the construction sector, sum

up the results of completed projects and consider further

business opportunities, thereby strengthening

economic ties between the two countries.


10

Facts, figures and opinions

ITAR-TASS about MosBuild

In 2012, major changes were made not only to

the format of the MosBuild exhibition, but also to the

event’s interaction with the media.

As part of an extensive marketing programme, a

special project was launched between MosBuild and

ITAR-TASS, the largest news agency in Russia.

Over the two weeks of the exhibition, correspondents,

editors and cameramen from ITAR-TASS covered

the show in line with a plan developed with the organisers

of MosBuild.

The joint project began with a press conference at

the ITAR-TASS office to present MosBuild 2012.

The press conference was attended by Ilya

Ponomarev, Russian Deputy Minister of Regional

Development; Eduard Dadov, Executive Director of

the Russian Union of Builders; Alexander Loschenko,

President of the National Association of Construction

Industry Participants and Executive Secretary of the

Coordinating Expert Council under the Russian Ministry

of Regional Development for Implementation of the

Strategy for the Development of the Building Materials

Industry up to 2020; Alexander Shtalenkov, ITE Regional

Director for Russia; Ruzanna Sarkisova, MosBuild Project

Director; and Alexander Gerasimenko, General Director

of ASP Engineering, which is part of the Russian

Production Association 'Albes'.

A week before the start of the exhibition, the official

ITAR TASS website launched a special section devoted

to MosBuild and its exhibitors. News, interviews, video

reports and photos from the exhibition and exhibitors'

stands were posted in this section.

The aim of the project was to draw the attention of

the ITAR-TASS audience to the MosBuild exhibition and

its exhibitors. In total, 97 articles accompanied by photo

and video reports were published in the MosBuild

section of the ITAR-TASS website.

During the project, 42,662 people visited the pages

in the MosBuild section.


Facts, figures and opinions

11


12 Facts, figures and opinions

A media boom!

MosBuild.com website visitors schedule. Max = 120,000 visits per week

MosBuild 2012 is the main event of the year for building

materials manufacturers and distributors, architects,

designers, construction companies and other industry

professionals and eagerly anticipated by the press.

In 2012, the exhibition received widespread coverage

in national, regional and specialised Russian and

foreign media and on the blogosphere.

According to the Yandex search engine, 288 news

items, 10 with video, were published between mid-

March and mid-April on the media outlets registered

on the search engine. 138 news items were found on

Google.

According to Medialogia, the automated media

analysis system, at least 627 news reports containing

information about MosBuild were published during the

same period.

News reports from the exhibition were published

on general news websites, in printed trade publications

and on specialist websites.

The full list of publications and online resources is available

in the Digest of Publications about MosBuild 2012.

Number of reports

Newspapers 14

Magazines 12

News agencies 126

Internet 475

During the exhibition in Expocentre, as part of the

joint project between MosBuild and the major news

agency ITAR-TASS, a team of reporters and cameramen

were present at the exhibition to obtain material for the

official ITAR-TASS website. In total, 97 articles accompanied

by photo and video reports were published in the

special MosBuild 2012 section of the ITAR-TASS website,

and 42,662 people visited the pages within the special

section.

In addition, a special edition of MosBuild Magazine

was prepared for the exhibition.

To further attract potential visitors to the show an

advertising campaign was launched in the most widely

read business newspapers in Russia, Kommersant and

Vedomosti, and a special project was featured on www.

vedomosti.ru.

The exhibition received wide coverage on national

and regional TV channels: RTR, Rossiya 24, Euronews,

RBK TV, TNT and STS. TV commercials ran in 68 cities

in Russia. Reports from the exhibition were shown on

Perviy Kanal Moskva 24 and other TV channels.


Facts, figures and opinions

13

SELECTION OF PUBLICATIONS:

According to TNS Gallup Media, the

Average Issue Readership per day of the

publications for the period September

2011 to February 2012 was:

Vedomosti:

Russia – 164,400 people

Moscow – 85,500 people

Kommersant:

Russia – 257,900

Moscow – 128,200 people

AVERAGE WEEKLY REACH,

FEBRUARY 2012:

Vedomosti.ru:

Russia – 809,700 people

Moscow – 216,600


14

Facts, figures and opinions

The International Conference "Problems and

development Trends in Sustainable Construction

in Russia", which was moderated by the Head of

Green Building at Ernst & Young Julia Stefanishina.

MosBuild – a centre of business communication

The new two-week format of MosBuild allowed the

organisers to expand the business programme of the exhibition,

and gave visitors and exhibitors the opportunity

to participate in a greater number of business events.

The extensive business programme began on 3

April and continued over the two weeks of the exhibition.

Leading construction and architecture professionals

participated in the conferences, forums, competitions

and master classes on key issues in the industry.

The business programme included the following

events: a forum on the ‘Problems and Development

Prospects of the Building and Finishing Materials

Market and DIY Trade’; a conference entitled ‘Problems

and Development Trends in Sustainable Construction

in Russia’; 2 nd Practical Conference on the Resources

of the Russian Housing Development Foundation for

the Integrated Development of the Building Materials

Industry; 7 th International Conference on Technologies

for the Design and Construction of Energy-Efficient

Buildings (Passive House); and others. In total, 1050

people attended the business programme events,

which featured over 100 industry experts.

The forum on the ‘Problems and Development

Prospects of the Building and Finishing Materials

Market and DIY Trade’ brought together more than 300

senior industry figures. Representatives of more than


Facts, figures and opinions

15

The successful organisation of the MosBuild exhibition

allowed us to interest new design companies in

participating in the architectural and urban planning

competitions held by the Russian Housing Development

Foundation, and to attract manufacturing and

construction companies that have shown an interest in

other areas of the foundation’s activities.

Andrey Shishkin, Deputy General Director,

Russian Housing Development Foundation

50 DIY chains, as well as leading specialists from major

distributors and suppliers of building and finishing materials

participated in the forum. The General Partner of

the forum was Farbet Gruppe.

The 10 April saw the start of the e3Forum

‘Environment, Energy, Efficiency’, a business event devoted

to the discussion of environmental and energy

efficiency issues in construction and architecture. The

forum began with an international conference entitled

‘Problems and Development Trends in Sustainable

Construction in Russia’. The programme of the conference

was divided into two sections: ‘The role of legislation

in developing sustainable construction’ and

‘Economic aspects in the construction and operation

of sustainable buildings’. The second section was mod-

erated by Julia Stefanishina, Green Construction Team

Leader at Ernst & Young. The conference featured

representatives of leading companies and organisations

from the sustainable construction sector, such as

Olympstroy, Green Standards Centre for Environmental

Certification, Ernst & Young, Ecodolie, Jones Lang

LaSalle, Ramboll and others.

The 7 th International Conference on Technologies

for the Design and Construction of Energy-Efficient

Buildings (Passive House) was held on 11-12 April. The

event was co-organised by the Passive House Institute

Russia. As in previous years, the conference brought

together representatives of leading manufacturers of

building materials, products and equipment, design

and architectural firms, construction companies and research

organisations. More than 40 speakers presented

papers to an audience of about 20 people.

The conference ‘Low-Rise Russia: A New Quality

of Life’ was co-organised by the National Agency for

Low-Rise and Cottage Construction (NAMIKS). The

conference was attended by NAMIKS Deputy President

Valery Kazeykin; Svetlana Kuznetsova, Deputy General

Director of the RHD Foundation; Andrey Shelkovy,

Executive Director of AIZhK; Sergey Mytarev, President

of SRO Interregional Association of Rural Builders; and

by representatives of Russian and foreign construction

companies.

On 10 April the Russian Housing Development

Foundation held a conference entitled the ‘Resources

of the RHD Foundation for the Integrated Development

of the Building Materials Industry’. The participants discussed

government measures to support the development

of the building materials industry, the benefits of

working with the RHD Foundation, the opportunities

for investors in establishing new building materials production

facilities and cluster development principles.

The conference on the ‘Technological Renewal of the

Construction Industry as a Priority in the Development

of the Regions’ focused on the development prospects

for the Russian building materials market. The

conference was organised by the National Association

of Construction Industry Participants, ITE Moscow and

AER Group.

The MosBuild business programme also included

conferences on innovations in paints and varnishes,

amendments to the law on flat alterations, and a master

class on current issues in the practice of interior design.

The speakers and attendees of the business programme

commented that the events within MosBuild

allowed them not only to obtain the most complete information

on current issues in the building, architecture

and interiors market, but also to communicate with colleagues

and establish business contacts.

For further information on the events within the

MosBuild 2012 business programme and news about

next year’s programme, please visit the Programme of

Events section on Mosbuild.com.


16

Новости выставки

MosBuild Diamond Club:

a friend of business

Launched in 2011, MosBuild Diamond Club, a club

for the largest buyers among the exhibition’s visitors,

continued this year, with developers, architects and DIY

chain representatives among the new members.

The club is a unique platform for conducting business

and holding effective meetings with exhibitors. It

was established to give leading players in the building

and interiors market an opportunity to engage in dialogue

with their partners in a business setting, without

leaving the exhibition venue.

MosBuild Diamond Club member Elena Lonshakova,

Commercial Director of TechnoSystem, shared her

thoughts on the club: “I would like to highlight the excellent

advance organisation. Exhaustive information

was provided on the exhibition, business programme

and key issues. It wasn’t necessary to look for any further

information. The club is a great

place for holding business meetings

with partners. It was an excellent experience,

which I am sure will prove

useful in the future.”

The benefits of MosBuild

Diamond Club were appreciated not

only by visitors and members of the

club, but also by exhibitors.

Maxim Grishin from Bayer commented:

“We really liked the idea

of the Diamond Club and made effective

use of it. We also suggested

that an event format be introduced,

such as master classes, so that when

a large company or group is tasked

with developing a project, the results

can be presented to other companies.”

“The Diamond Club at MosBuild

is an interesting project. We have

a similar club: Caparol Club,” said

Caparol’s Marketing Director Olga

Loginova. “It comprises our longterm

key partners, who have the

same competence that we have in

this market.”

In 2013, the organisers of the exhibition

plan to further develop the Diamond Club project.

More information on the project can

be found on the official MosBuild website:

http://www.mosbuild.com/About-MosBuild/Partner-

Programs/Diamond-Club?lang=en-GB


Furnishing projects

17

Furnishing projects by MosBuild

ArchiClub architects

and designers

MosBuild 2012 provided architects, designers and builders with an opportunity

to fully fit out their design projects with all the necessary materials, to gain

professional advice and to attend master classes at exhibitors’ stands

Country house with terraces

and banya (bathhouse)

House - 450m 2 , banya (bathhouse) - 140m 2

Architect : Anastasia Ermakova

Choosing the materials for the project

at exhibitors’ stands at MosBuild 2012


18 Furnishing projects

Country house with terraces

and banya (bathhouse)

The house, which includes a banya (bathhouse), is located on a

picturesque site at the edge of a spruce forest, the only drawback of

which is the small slope. To solve this, it was necessary to use deep

drainage and high foundations for the house.

In order to fit the house organically into the surrounding landscape,

Anastasia Ermakova used only natural materials, most of which

were timber. Due to the abundance of wooden elements, the house

resembles a mountain chalet.

As well as timber, stained boarding and artificial stone were used to

decorate the façades of the house and banya building.

Large French windows not only

let nature into the house, but also

visually expand its boundaries,

creating a sense of space. The

interior is dominated by natural

colours (grey, sand and brown) and

ethnic motifs. Many elements in

the bedroom and bathroom are in

shades of green found only in nature.


Furnishing projects

19

Fabrics for a ‘green’ theme

Green is abundant in nature and in an interior can provide the

basis for virtually any design style. Ampir Décor recommends

selecting from the currently fashionable natural palette khaki

shades, which create a special colour depth effect. Khaki

combines extremely well with natural colours like flax, sand,

earth and grass, as well as with terracotta, ash pink and coral red.

Fabrics by the Dutch brand

Russell & Harvey

At MosBuild 2012, the Decotex

and Wall Décor sectors presented

the latest collections of decorating

materials in the Forum Pavilion.

Professional advice

at the stand of SINTRA

Fabric by the English manufacturer

Colefax & Fowler


20

Furnishing projects

The house has a traditional layout. The primary

role is given to the living room, with fireplace and

kitchen-diner. Space is not divided by walls, but

seemingly flows from one zone to another. The

living room is done in a Japanese style with a low

sofa and coffee table.

The fireplace is the focal point and reminds

one of the hearth around which the whole

family traditionally gathered. Despite

the large open space which surrounds

the fireplace, there is an atmosphere of

comfort and privacy.


Furnishing projects

21

Collections of agglomerate tile, Sokol factory

Bathrooms (sanitary

equipment and bathroom

interiors), MosBuild 2012.

New products on the

stand of AM.PM.

Cream Pastels

White Pastels

White Marble

Amethyst

Modern technology –

a guarantee of quality

The Sokol factory produces over 500 types of floor, wall

and universal ceramic tiles, and more than 1000 kinds of

decorative ceramic products. The factory uses modern

Italian equipment from Sacmi Imola S.C. and Sistem

S.P.A. Keeping track of the latest global developments in

ceramics, the factory regularly renews its equipment and

technology, allowing it to expand its product range and

improve product quality.

Sokol ceramic tiles are multi-functional, practical and

durable, and can be used for both internal and external

tiling. The tiles can transform any living space, be it a

country house or city apartment.

Grey Pastels

Honey Quartz

Ceramica, MosBuild 2012


22 Furnishing projects

The children’s room is a large

space, which is not cluttered up

with furniture. The room offers

endless possibilities for games on

the large soft carpet. The simple

and restrained design of the

interior means that you can easily

transform the room as the child

grows older, without the need for

redecoration.


Furnishing projects

23

Abundant colours and original

designs in the Colour for Living

fabric collection by Sanderson

Fabrics by the Dutch

manufacturer Eijffinger

The Colour for Living

collection of wallpapers

and fabrics by Sanderson

EuroDesign. Decoplast PVC panels

Wallpapers and fabrics

for children’s rooms from

Ampir Décor

Children’s bedrooms are a special and

magical world for children, helping them

to develop and form their personalities.

To create a children’s room interior

Ampir Décor recommends considering

eco-friendly materials, which ensure

the safety of your child and, at the

same time, offer aesthetic appeal. The

wallpaper and fabrics used in the room

should be light and moderately vibrant

colours, to create a cheerful, attractive

and interesting interior.


24

Furnishing projects

The main house has two bathrooms. The

spacious bathroom on the first floor is

very functional. The green mosaic in

which the room is decorated emphasises

the cleanliness of the white basins and

bathtub. The bathroom on the second

floor is done in a retro style.


Furnishing projects

25

Mosaic tiles

from RosStyle

A collection of mixers from BERHOLM

La Belle PremiumCollection

by Villeroy & Boch

Inspired by the idea of romanticism, Villeroy & Boch has

developed a new collection called La Belle and created

a bathroom design in the style of the romantic avantgarde.

The La Belle collection offers great creative

possibilities for bathrooms, with a variety of basins,

toilets and bidets, baths, and furniture and accessories.

The basins come in the following sizes: 100, 70 or

50cm, and an 85cm inset sink is also available. All the

elements of the ceramics from the La Belle collection

have the CeramicPlus coating. In addition, the toilet

has an innovative concealed fitting system called

SupraFix, which makes the installation of wall-hung

toilets much easier. The collection also includes a bath

made of the exclusive material Quaryl®. The bath is

available as a freestanding version with corresponding

front panels or as a built-in version. Various Villeroy &

Boch hydromassage systems can be added to the builtin

option.

PCI Nanofug from BASF

Universal flexible joint grout for all joint widths

and all ceramic tiles. Unique binding agent

combination incorporating NANO technology for

joints with a high optical demand.


26

Furnishing projects

A small winter garden is positioned under

a minimalist metal staircase with wooden

elements. The staircase leads to the

mansard roof, which is a perfect place to

relax in any weather.


Furnishing projects

27

The stand of the

company Perila

Glavsnab

at MosBuild 2012

IDEAL plastic decorating materials

The IDEAL pipe cover is designed to decorate floors,

walls and ceilings through which pipes pass.

LENDOR

presents Agoprofil

Among the modern Italian

collections on LENDOR’s stand

were some new products from the

Agoprofil factory. The new offerings

are three stylish models from the

Planya collection: Monte Carlo, a

model finished with sheet silver, with

an effect of ageing and wear; Planya,

a model finished in a rich grey colour

with a bright, textured wood pattern

on the door leaf; and Vanity, a

conceptual model from the Glamour

collection. This model is finished

with black lacquered leather with a

crocodile skin pattern, which looks

so expressive that it produces an

unforgettable impression on people

with a modern outlook on life.


28

Furnishing projects

The walls are covered with wallpaper featuring an ethnic

design and finished with a tinted bamboo strip. The

mansard windows let plenty of light into the room, which

has a TV area with a cosy sofa.

The bedroom has an

unusually large bed (2x2m)

at its centre, and a feeling

of security is created by the

plasterboard partition which

the bed is up against.


Furnishing projects

29

Ampir Décor’s stand at MosBuild 2012

Colours for “Green Theme”

Harmony in an interior is created by the

agreement of all the textile elements –

from the upholstery to the tablecloth.

A subtle mix of textures, colours and

designs provides a unique effect. Ampir

Décor offers a variety of silk and wool

fabrics with hand embroidery, prints

and fine metallic thread, which add

originality to an interior. Eijffinger

(Netherlands) is one of Europe’s oldest

manufacturers of wallpaper and interior

fabrics. The brand’s fabric collections

are noted for their original design and

exceptional quality. They are ideal

for making curtains and upholstering

furniture. Eijffinger’s fabrics combine

well with the brand’s wallpapers.

Xila door, Astor factory, WWTS

Fabrics by the Dutch

manufacturer Eijffinger

Fabric by the German brand

Zimmer + Rohde


30 Furnishing projects

The upper terrace of the bathhouse provides a unique open

space for relaxing outside. A sense of unity with nature is

achieved by the wooden beams which limit the space.


Furnishing projects

31

A master class

at PITERRA’s stand

DecoMaster presents…

The company’s stand featured

decorative coatings for creating

an antique effect and for adding

character to your interior. The

coatings can be used to

create vintage interior or

dense cracking effects,

among others. The

products are ideal for

wooden, metal, plastic,

plastered and unglazed

ceramic surfaces.

A master

class at

INTERSKOL’s

stand


32

Furnishing projects

The banya complex can serve as

a guest house at any time of year

with its own kitchen, bedroom,

two bathrooms and lounge.

The bedroom is located on the

entresol, but can be separated off

from the other zones by sliding

Japanese linen panels.


Furnishing projects

33

IRIS ceramic tiles,

Dolce Vita collection,

RosStyle

Scandinavian Collection from

KERAMA MARAZZI

The Scandinavian Collection from KERAMA

MARAZZI presented at MosBuild in April

this year revealed new creative possibilities.

The range of ceramic tile shades has been

significantly expanded, allowing you to tastefully

decorate any room, creating interesting colour

combinations, unusual panels or ethnic patterns.

Mosaic tile can be used to decorate any room,

including living rooms or halls.

A master class

at DECO-M’s stand

Advice being given

at SKOL’s stand


34 Furnishing projects

Architect :

Anastasia Ermakova

Several terraces make the house and

its inhabitants even closer to nature

and allow them to spend more time

outdoors. The lower terrace allows

you to be outside while offering

protection from the rain and wind

in the form of a pitched roof and the

walls of the house.

MosBuild 2012 provided an

opportunity to obtain information

on new collections, technologies

and innovative solutions in building

and decorating materials, equipment

and tools. Visitors were able to

learn about the exclusive collections

and materials specially developed

by manufacturers for the start of

MosBuild, the largest building and

interiors exhibition in Russia.


Furnishing projects

35

Suspended system

by Albes

RPA Albes is offering a new

multi-functional suspended

system, T-15 ALBES STRUNA.

The system is designed for the

installation of cassette ceilings,

with a distributed load of up

to 15 kg per square metre of

ceiling. The versatility of the

system is due to the possibility

of combining design and

lighting solutions, and the

ease of suspending advertising

materials from it.

Windowbuild,

MosBuild 2012

Country Construction,

MosBuild 2012

Kuberit

Profile Systems

removes barriers

Design-Clip from Kuberit Profile Systems was created on the basis

of the patented Euro-Clip system for hard floor coverings. Using

the Design-Clip is not only very easy, it also saves time and gives

excellent results on laying carpet and vinyl flooring with no visible

screws. Thanks to the patented three-point attachment system,

the base and upper sections are attached to each other and

can withstand high loads in everyday use - whether it is used in

private homes or industrial facilities.

ZODIAC Interior & Keramika

Zodiac Keramika is the largest

supplier in Russia of the Spanish

factory PORCELANITE DOS.


36 MosBuild news

Country style from BAKER LIFESTYLE

Ampir Décor is now offering the Opera Garden

collection from the English brand BAKER LIFESTYLE.

The collection features fashionable country style

designs, with images of chickens, painted plates,

nautical charts, silhouettes of autumn leaves, stripes

and solid-colour backgrounds. The colours of the

wallpapers and fabrics suggest nature, helping to

create a harmonious interior.

Swedish style

from KERAMA MARAZZI

Russian and Italian specialists and renowned Italian

design studios constantly work on creating new

KERAMA MARAZZI ceramic tile, porcelain gres and

mosaic collections. Malin Grumstedt, the well-known

Swedish ceramicist, developed the design for two series

of ceramic tiles, Unikko and Berkana, for the KERAMA

MARAZZI Scandinavian collection. The tile designs

were created by hand by Malin Grumstedt and are

painted clay with a transparent glaze fired in a kiln. This

was the Swedish artist’s first experience of transferring

her creative ideas into commercial production. The

high level of interest in the Unikko and Berkana series

at KERAMA MARAZZI’s stand at MosBuild 2012 was

testament to the success of the project.


Scandinavian collection

Open the beauty of ceramics with us.

Advertisement


38

MosBuild news

AM.PM creates a stir

The Admire collection by the well-known design agency

Gneiss Group, which was presented at MosBuild 2012 by

AM.PM, throws down a challenge to traditional bathroom

product design. The Admire range employs the ‘living

environment’ concept, with elements of living space

integrated into it. The exceptional standard of the collection

is reflected in every detail, with traditional materials used

in strikingly unconventional ways. For example, the glass

shower cabin has a door made from solid wood and the

shower even features a TV screen that you can watch from

both inside and outside the cabin. Innovation is a recurring

theme in this range – the bath accessories feature an eyecatching

towel swing, and the faucet control system is

unlike anything you have experienced before. The collection

includes a whole range of products for the bathroom –

from hydromassage equipment, sanitary ceramics and

bathroom furniture to faucets and accessories that perfectly

complement each other. The shower cabin features the

AM.PM hydromassage system and the wooden door shuts

out all exterior noise. Wood has never before been used in

the finishing of a shower cabin. The Admire shower cabin

is today considered the quietest and most luxurious cabin

on the market. It even has an internal light. The faucets in

the Admire collection have a unique control system,

which is only used in AM.PM mixers.

Flex by LENDOR

At LENDOR’s stand at MosBuild, Mr. Cristiano Pratelli, the owner of the

Flex factory, presented a new model from the luxury Domus Aurea

collection. “The exclusive models from the Domus Aurea collection of the

Incanto line are designed for those who like to surround themselves with

beautiful and unique things,” said Mr. Pratelli during the presentation.

“This collection merges all the existing styles of Tuscan cultural tradition -

they form a line of amazing beauty, luxury and wealth, to give your home

a richness and uniqueness.” The Flavia Q model that represented the

collection at MosBuild is a new product in the Incanto line, where a black

lacquer gloss transforms the classic ‘palace’ model into a modern classic.


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www.barausse.ru · russia.support@barausse.com


40

Innovations

Hi-tech solutions for the bathrooms by TOTO

The most well-known development of the Japanese

manufacturer TOTO is the WASHLET toilet system. A

nozzle extends from under the toilet seat and supplies

warm water for personal cleansing. The system offers a

completely new level of hygiene. The movement of the

nozzle, and temperature and pressure of the water are

controlled individually. In addition, the WASHLET system

includes such innovative features as a heated toilet

seat, automatic de-odouriser and dryer, which almost

eliminates the need for toilet paper.

Self Power combines two technologies to ensure optimal

use of water and electricity. The first involves the

use of an automatic microsensor (one of the smallest in

the world), which is fitted to the tip of the spout. By responding

to the movement of hands, the sensor allows

the least possible amount of water to be used. The second

technology uses a built-in generator which is driven

by the flow of water passing through the tap. The generated

electricity feeds the microsensor and ensures the

energy independence of the system, thus eliminating

the need for an external power supply to operate the

faucet. The faucet is equipped with advanced technology

that saves water and electricity and protects the environment.

In addition, the contactless operation of the

tap reduces the transmission of microbes.

LUMINIST is a unique material designed and patented

by TOTO, which combines the translucence of glass

with exceptional strength and heat resistance. Owing

to these properties, not only are the bathtubs and basins

made from it extremely durable, but they can also

be lit up from below, creating a relaxing atmosphere in

the bathroom.


Новости выставки

41

Ultra-flat shower trays and drains

from Viega

Viega has expanded its range of floor drains, adding

a new product especially designed for bathroom

refurbishments. The Advantixfloor drainage system,

with a very low construction height of between 62 and

67mm (depending on the model), makes it possible to

equip modern bathrooms with a floor-level shower,

even in the case of renovation.

A new level of comfort: electronic

bathtub fitting from Viega

The new Multiplex Trio E2 and E3 fittings allow the

user to electronically control the temperature and

volume of water, as well as water level in the bathtub.

Users can start the filling process by lightly touching

the control, and an illuminated light indicates the

water temperature and volume. Users can save their

preferred settings so that once the desired water

level is reached the flow stops automatically.

PCI solutions for showers and bathrooms

from BASF

PCI provides comprehensive solutions for reliable

waterproofing and tiling in bathrooms and shower

rooms. The extensive product line includes materials

for any type of project: housing, administrative

buildings, medical facilities, buildings subject to

aggressive environmental effects, and others.

The product range includes:

PCI Gisogrund® - a primer,

PCI Lastogum® - a waterproof protective coating that

conforms to the GEV Emicode (EC1) standard,

PCI Pecitape® Object - a special waterproofing tape,

PCI Nanolight® - an adhesive,

PCI Nanofug® - a joint grout,

PCI Silcoferm® S - an all-purpose joint sealant.

The PCI product range offers customers the following

benefits:

• Fast setting: within 12 hours

(2 hours for waterproofing)

• Time savings: room ready for use very quickly

without loss of quality

• Reliable and durable waterproofing system

• Simple application and high-tech materials

• Laying of any type of tile on any base

• Affordable


42

‘Green’ technologies

The company France decor was

awarded the Eco Technology 2012 prize

A new generation

of insulation from ROCKWOOL

“Light Batts SCANDIC continues the traditions of the

company and, like any existing ROCKWOOL product,

embodies an innovative spirit and commitment to the

highest quality level. However, this is a totally new and

revolutionary insulation that has no analogues in Russia,

which once again confirms the company’s leadership in

the thermal insulation market. We are confident that Light

Batts SCANDIC will make the lives of our customers even

more comfortable and warm,” comments Irina Sadchikova,

director of marketing at ROCKWOOL Russia.

URSA switches to GEO!

URSA, one of the leading insulation companies in Europe, is now offering URSA

GEO, the next step in the evolution of the company’s thermal and acoustic

insulation materials for green construction. URSA GEO will replace the well-known

fibreglass material URSA GLASSWOOL. URSA GEO is manufactured using ecotechnology

and conforms to all environmental indicators, exceeding by several

times the standards currently in effect in Europe and Russia.


Innovations

43

Gira building

technology control

Using the new Gira apps it is possible to

control an entire building’s technology,

while away or within the building, via an

iPhone, iPod touch or iPad using GSM,

UMTS or WLAN. As this solution does

not use a web interface to access the

building’s technology, it is extremely fast

and secure with regard to transmission:

control is practically implemented in

real-time. The new apps communicate

with the Gira HomeServer, the ‘brain’ of

the building control system, or with the

Gira FacilityServer. The Gira interface is

optimised for mobile device touch screens,

visualising all the functions and providing

quick access to them. Fans of Apple, of

course, will already know that there is a

choice of display, horizontal or vertical,

which can be changed by simply rotating

the device.


44

MosBuild news

A long-awaited return

In 2011, there was a pleasant surprise: the return to

the Russian market of the well-known Katepal brand of

flexible tiles from the Finnish manufacturer Katepal OY.

Established in 1949, the small family firm has grown

into a major manufacturing company and a market

leader in Scandinavia, as well as a leading producer of

bitumen products across Europe. The company enjoys

a reputation as a reliable manufacturer, operating strict

quality control of all the production processes and using

high-quality materials.

For more than half a century, TM Katepal has been

synonymous with soft roofing. Today, the Katepal OY

factory produces an extensive range of roofing materials

and components.

Several new products were added to the TM Katepal

range this year, one of which is the LiteBase 500 underlay.

The material is extremely light, meaning you can

use it on any roof, as well as making transport and fitting

much easier. With the possibility of using the underlay

in combination with different roofing materials,

LiteBase 500 is a versatile product. It can be used with

soft, metal or composite tile roofing.

Katepal OY opened the 2012 season with the presentation

of a new tile colour: ‘Autumn Leaves’, an addition

to the Rocky collection. The new product was created

following customer preference studies on the most

popular colour combinations of granules in the soft tile

collections. The most popular shades formed the new

colour: red, brown, yellow and orange, with the unusual

addition of black granulate. The name ‘Autumn Leaves’

speaks for itself!

The full range of TM Katepal flexible tiles is available

in five collections with an extraordinary variety of colours

to suit any stylistic and architectural solution.

Katepal flexible tiles provide a high-quality, reliable

and durable roofing material based on Finnish tradition

and experience, combined with the latest technology

and scientific developments.

GENERAL

DISTRIBUTORS IN RUSSIA

Vertical Group

Tel.: +7 (495) 926-97-57

www.katepal-russia.ru

Rocky ‘Autumn Leaves’


Complex solutions

Novospassky lane, 3 (Taganskaia)

tel.

fax

tel.

fax


46

Analytics

Ranking of the biggest

housebuilding companies

One of the main engines of the construction industry is

housebuilding. Due to the growth of the industry’s main

performance indicators and the increased delivery of not

only office and retail space but also residential buildings,

MosBuild and its analytical partner, INFOLine IA, have carried

out a study of the housebuilding market.

Eleven major construction companies account for

about 17 % of the new multi-storey housing built in

Russia in 2009-2011.

In 2008, a figure of 63.5 million square metres of new

housing was achieved – the highest figure in the post-

Soviet period. In 2009, in the midst of the economic crisis,

there was a decline in new housing, which continued

in 2010, but in 2011 the housebuilding market showed

MosBuild 2012

Stands of the companies,

Open area

signs of recovery, although it has not yet reached the

2008 figure. In 2011, 62.3 million square metres of new

housing were delivered, which is almost 7 % more than

in 2010, but 2 % less than the 2008 figure.

The increase in new housing in 2011 was largely due to

the completion of projects begun before the crisis and in

early 2010, as well as to the deferred demand for housing.

This has led to improved housing provision: in 2011 the

average area of residential space per capita was 22.6 m²,

compared to 22.4 m² in 2010 and 19.2 m² in 2000.

In the medium term, INFOLine IA does not expect a

significant increase in housing delivery. In 2011, Russian

banks were faced with the problem of reducing the liquidity

of the rouble and were forced to raise interest

rates on deposits, which has inevitably led to higher

lending rates and reduced demand for mortgages. In

addition, the growing risks to the economy and the construction

industry have led to banks tightening lending

conditions for construction companies.

At the same time, housebuilding has a highly uneven

regional structure: from 1990 to 2011 the level of

concentration of new housing increased significantly,

with 15 regions accounting for 55.3 % of the total area of

new housing in 2011, compared to 39.4 % in 1990. The

scale of the imbalance is illustrated by comparing the

housing delivery figures by region from 2011 to 1990:

in the Moscow Region and St. Petersburg the volume of

new housing increased by more than 2.5 times, while in

Murmansk Region it fell by 50 times.

It is worth noting the change in the share of low-rise

housing in the total volume of new housing: from 2004

to 2009 the share of low-rise housing in the total volume

of housing delivery increased steadily from 39 %

in 2004 to 48 % in 2009, while in 2010-2011 this figure

fell. The share of low-rise housing in total housing delivery

in Russia in 2010 dropped to 44 %, due to the fact

that people were increasingly feeling the effects of the

crisis, and this decline continued in 2011. For the whole

of 2011, 26.7 million square metres of low-rise housing

were built, which is 5 % more than the 2010 figure, but

just under 43 % of the total volume of new housing in

the country for that year. The decline in the share of lowrise

housing in 2011 was a result of the more active development

of the mass housing market: the volume of

new multi-storey housing in Russia in 2011 grew more

significantly – by 8 % compared to 2010.

Based on the results of 2009-2011, eleven major housebuilding

companies accounted for about 17 % of the total

volume of new multi-storey housing in the country.

Moreover, there is a clear regionalisation to the activities

of these construction companies: most of their work

is in the Moscow Region, St. Petersburg (and Leningrad

Region), and large parts of the Volga and Ural regions.


Analytics

47

Company

Top construction companies by volume of housing delivered in 2009-2010,

with preliminary figures for 2011

Volume of housing delivered, thousand m²

Position in ranking

2009 2010 2011 (preliminary results) 2009 2010

LSR 753 977 136 3 1

SU-155 1 300 900 1300 1 2

PIK 884 739 960* 2 3

Don-Stroy - 654 - 11 4

GK Morton 300 560 800* 6 5

MSM-5 450 510 - 4 6

Glavstroy 282 425 670* 8 7

Renova-Stroy Group 140 400 197 9 8

Inteko 140 250 370* 10 9

GK Etalon 320 212 328 5 10

Vedis Group 300 190 - 7 11

In 2010, the leader in the housing market was LSR Group,

which overtook Su-155, the leader in 2009. However, in

2011, the volume of housing built by LSR Group fell by nearly

three times compared with 2010, amounting to 136,000

square metres, and consequently Su-155 reclaimed the top

spot in the housebuilding market.

LSR Group has stated that the reduction in its construction

volumes in 2011 was due to the implementation

schedule of the projects. In 2011, Su-155 managed

to increase by four times the number of flats it sold

compared with 2010, significantly surpassing the sales

of even the pre-crisis period. At the same time, federal,

municipal and departmental orders accounted for 70 %

of the company’s total housing construction. But in 2012

the company plans to reduce the share of government

orders in its project portfolio, in order to concentrate on

the construction of commercial housing.

PIK finished third in the ranking of the biggest housebuilding

companies in Russia in 2011. According to preliminary

results, the company delivered about 1 million

square metres of housing in 2011. PIK increased the volume

of housing it delivered and sold as a result of the

growth of sales in the Moscow Region, set against the

housing shortage in Moscow.

MosBuild 2012

Makita company's stand

Open area

MosBuild 2012

Makita company's stand

Open area


In July 2012 Moscow's area

will increase from 1091 km 2

to more than 2600 km 2


Moscow gigapolis

49

MOSCOW GIGAPOLIS

Alexander Kuzmin:

Moscow will be

polycentric

From day one, MosBuild has provided the latest information

on the joining of the new territories to Moscow

and the competition for the Moscow Agglomeration

Development Concept. Alexander Kuzmin, Chief

Architect of Moscow and Chairman of the Committee

on Architecture and Urban Planning in Moscow, has

summed up the results of the first stage of work on the

development concept, answering questions submitted

by MosBuild Magazine to the press service of the office

of the Deputy Mayor of Moscow for Urban Planning

Policy and Construction.

The first thing to which Mr. Kuzmin drew attention

was the effective cooperation between Moscow and

the Moscow Region on the development of a joint

strategy for the development of the region.

“The expansion of Moscow is the most important

event to have happened in urban development in

Russia for a very long time. It is important that, at last,

a joint territorial scheme of Moscow and the Moscow

Region will be developed. We will not recoil from each

other in the Moscow Ring Road region or new territo-


50

Moscow gigapolis

ries, but will combine our efforts to address the challenges.

It is very important that amendments were

made to the federal urban planning legislation on the

need for such concepts as ‘Joint territorial scheme between

the city and the region’.”

Alexander Kuzmin also explained the issue of the

involvement of foreign experts in the work on the

Moscow Agglomeration Development Concept.

“A view from outside is always very helpful. We felt it

necessary to involve professionals with significant international

experience in those areas of the world where

there is active development, like in Russia. A year ago

I had some doubts about this, but seeing the results of

the first working meetings, I am optimistic about the future

of our project. But don't expect immediate results.

This is just the first stage of the programme’s implementation.

Now it is important that there is a general

understanding of what we will get at the end. We are

now learning about the visions, thoughts and ideas that

have been shared by the ten teams participating in the

competition for the region’s development concept. On

the use of foreign expertise, I can say that out of the ten

teams three are the developers of Greater Paris. In each

case there is a special appeal. We have often repeated

what has been done before us. We caught up with the

City, La Defense and others. But now we have to find

our own special appeal and a view from outside will

help us to do this. We are not talking about the history

of the city, but about what for us are the main values.”

The Chief Architect of Moscow sees one of the most

important tasks being to create a comfortable living environment

for the residents of Greater Moscow.

“For Russian urban planning, and even more so

for the Moscow Region, this is a turning point in understanding

the development of large cities and may

even be the start of a race in the battle for the status

of a global city. It is important to understand that it’s

bad when there’s a ghetto for the poor, but even worse

when there’s a ghetto for the rich. We must create a

normal living environment for people, without fences.

If we have a comfortable agglomeration in Moscow,

then we will be able to feel like people and not passersby

in any part of it. First of all, we must achieve an urban

environment that is safe and in which the whole

system will work with computer speed and accuracy,

in which a foreigner will feel like a guest. To do this,

we must address the whole city, from the global issues

of development of the Moscow Agglomeration to the

integrated development of the whole territory. If we

do not work on several levels - as, incidentally, Mayor

Sergei Sobyanin has urged us to do - we will have a

distorted city. This is why we have taken this great first

step – the competition to create a unified concept.”

The general plan that largely determines the development

of the city will be subject to big changes.

“The general plan will be subject to certain changes.

A proper distribution of certain functions between

Moscow and the Moscow Region will be of great benefit.

But this needs to be done carefully. We mustn’t relieve

the existing Moscow and overwhelm the new one.

The new territories have their charms, which should remain

untouched. Certain functions will be introduced

that will help us to get rid of the centripetal force that

exists today.”

The new territories joining Moscow will be divided

by function into three zones.

“The first zone is the land adjacent to the Moscow

Ring Road. This zone should be a zone of partial urbanisation

and with a change in scale, to one normal

for a suburban territory. The second zone is a zone of

localised development, based on the populated areas

already there. For example, Troitsk is a zone where we

can locate clusters, fitting them in naturally rather than

overcrowding the area, so as not to result in a compact

site. The third zone is an ideal area for recreation, to

which we will go to ski, ride a horse or simply walk. The

first thing we need to achieve is a transition from the

centripetal force pulling towards Moscow to a polycentric

system.”

In September there will be a seminar that will consider

the competition results and at which a team may

be formed to create the general development concept

of Moscow. MosBuild will actively participate in the

public discussion of the project among construction

professionals and architects.


Moscow gigapolis

51

Alfonso Vegara:

The most important thing is

that the city and region

work together

Nobody knows what the Moscow Agglomeration

Development Concept will look like based on the results

of the competition, but perhaps the best person

to outline its main features is the Spanish expert and

member of the competition jury, Dr. Alfonso Vegara,

the architect, economist, sociologist and President of

the Fundación Metrópoli.

“Such a transformation of Moscow is a historic event.

The foundation conducts research into the future of

cities around the world and works with cities on issues

of innovation and competitiveness. The expansion of

Moscow is clearly linked to changes in legislation. The

competition for the development concept will provide

extensive opportunities for the innovative development

of Moscow. The work is still at an early stage, which is

why there have not yet been any conclusions and results.

But, nevertheless, I would like to stress the importance of

the work of the teams, both foreign and Russian, in coming

up with a development concept for the future city,”

comments Dr. Vegara.

The first thing Alfonso Vegara stresses is the importance

of cities for a country’s economic development,

and even for the global economy.

“Territories are an asset, which ensure competitiveness.

In the global economy all the factors of production

have moved. Ideas are moving, capital is moving

and raw materials can also be moved. People and companies

‘travel’. In general, all of the factors of production

are moving. The only thing that is ‘immovable’ in

the global economy is territory, cities. The only way, in

the context of the global economy, that a country can

stand out is by investing in the development of their

territories, their cities. In the global economy it is no

longer countries competing with each other, it is cities.

They are the engine of the global economy.”

Dr. Vegara supports his ideas with examples, which

help us to understand the importance of the role of cities

and the prospects that will open up for Moscow provided

it is intelligently developed.

“When an automotive manufacturing company decides

to move its production somewhere, it thinks about

specific cities where it wants to establish its production.

Cities can enhance the competitiveness of the firms that

work in them. When a company is located in a city it

gains access to airports, universities, leisure, leisure zones

and cultural sites. So cities aren’t just territories, places

that offer a range of services to the people who live in

them, they are also places of economic growth - engines

of the economy.”

According to Dr. Vegara, cities will also play a key

role from an environmental point of view.

“Cities play a crucial role in relation to the environment.

The battle against climate change will be won or

we will suffer the worst in the cities. This is because cities

account for 80 % of carbon dioxide emissions. And

all the efforts, all the investments cities are making in

creating a green economy will have an impact in the

coming years. Twenty years ago there was an economic

revolution associated with the development of the internet.

Over the next 20 years, there will be another

economic revolution, associated with the creation of a

green economy.”

But for cities it is important to attract not only large

companies, but also individual professionals.

“An important competition is going on between cities

to attract qualified professionals, talent. And in the

modern world talented people work and live where it

is comfortable for them to live. Consequently, the cities

of the future must be designed in such a way as to

ensure comfortable living conditions and be attractive

to these people. Talented professionals are a key ‘raw

material’, the future of the economy. Therefore, it is important

that Moscow is already now thinking about the

future with this aim.”

Alfonso Vegara has been surprised by the willingness

at all levels of the administrative and municipal authorities

of the city and region to work towards a common

goal.

“I have noted with great satisfaction the symbiosis

that exists between the city and the region in issues of

development. This will help to develop the new territories

that become part of Moscow, which has the potential

to become one of the most important cities in the world.

Cooperation between the different agencies, president,

governor and mayor is very important. This will lay the

foundation for a unified, coherent concept for the development

of the agglomeration in the future.”

At the end of the interview, Dr. Vegara promised that

his foundation would contribute in any way possible to

the development of Greater Moscow.


52

Moscow gigapolis

Moscow wasn’t built in a day…

The first seminar of the competition to create the

development concept for the Moscow Agglomeration

took place on 24-25 March this year. The ten design

teams presented to experts and guests preliminary

assessments for the development of the Moscow

Agglomeration and its positioning in the international

context, and told the seminar participants about their

professional experience.

MosBuild Magazine has drawn together the most interesting

moments from the seminar and some of the

teams’ proposals.

The Dutch team OMA suggested forming a single

subject of the Federation comprising Moscow and

Moscow Region. Noting the huge socio-economic importance

and rapid growth of Moscow in comparison

with other cities and territories in Russia, the presentation

by the team’s director, Reinier de Graaf, stressed

the imbalance of this development between the two

subjects of the Federation, Moscow and the Moscow

Region. The Dutch team sees the solution to this problem

in the formation of a new subject of the Federation,

which would include Moscow and Moscow Region.

This solution would create ideal preconditions for the

sustainable development of integrated transport infrastructure,

the resettlement of the population, and

the location of employment within the boundaries of

the whole Moscow Agglomeration. Such an approach

will not over-develop the southwest territories joined

to Moscow, but develop the agglomeration in all directions

from Moscow, taking into account the urban

development potential of the planning sectors in the

Moscow Region.

As a model, Vladimir Korotaev, the director of the

Central Scientific Research and Design Institute for

Town Planning team, suggested looking at the experience

of the formation of the Tokyo agglomeration over

the past 60 years. Based on an initiative of the Japanese

Government, around Tokyo satellite towns were established,

as well as innovation, logistics and multifunctional

centres, alongside the accelerated development

of transport infrastructure. The coordination of every

level of Government in forming the polycentric structure

of Greater Tokyo is a good example for managing

the development of the Moscow Agglomeration.

In their presentation, the Spanish team led by the

world renowned architect Ricardo Bofill emphasised

their own urban planning experience, which can be seen

on almost every continent. The numerous urban planning

solutions developed by Ricardo Bofill suggest interesting

solutions for developing the future territories of

Moscow. Without going into a complex structural and

functional analysis of the Moscow Region, the Spanish

team proposed its vision for the Moscow Agglomeration.

Their vision is a star-shaped structure with planning axes

and hub-cities along the main radial transport corridors

joined by a large transport ring with the Moscow Region.

Will this structure change in the interpretation of the

Spanish team at subsequent seminars?


Moscow with a nod to Paris

Moscow gigapolis

53

The Ostozhenka architectural studio

and its partners will actively draw on the

experience of the Greater Paris project in

developing their concept for the Moscow

Agglomeration.

Residential complex, Vidnoe

What will the new Moscow be like? How will the

city use the newly gained territories? Who will decide

how the capital will appear to future generations of

Russians?

A year ago, these questions might have seemed irrelevant.

Moscow, like most Russian cities, has developed

chaotically. Of course, the developers of the city’s

masterplan set certain directions in the development

of the capital, but small patches of land across the city

have been built up randomly with high-rise business

centres and huge shopping complexes.

However, thanks to a competition to come up

with the development concept for the Moscow

Agglomeration, we know that ten teams chosen by an

expert group will determine the future shape of the

Russian capital.

The list of ten includes four Russian and six foreign

teams, although the Russian teams are multinational.

The Russian teams are Ostozhenka architects (with the

participation of architects from France), Chernikhov

architectural studio (with the participation of architects

from Denmark, the U.S., Croatia, Bulgaria and the

United Kingdom), Moscow Architectural Institute (with

architects from Ireland) and the Russian Academy of

Architecture and Construction Sciences (with the participation

of architects from Japan and the UK).

Among the foreign teams are Antoine Grumbach

& Associes, with Wilmotte & Associes SA (France), Egis


54

Moscow gigapolis

Residential complex, Vidnoe

International (France), SGP, EPPS, EPADESA, CFREE

(France) and the Higher School of Economics (Russia);

L’AUC (France), with Bureau BAS Smets (Belgium), Sestra

(France) and Franc Boutte Consultant (France); OMA

from the Netherlands, with Strelka Institute (Russia),

Project Meganom (Russia), Siemens AG (Germany) and

McKinsey & Company (USA); Ricardo Bofill (Spain) with ;

Sechi Vigano (Italy); and a team from the U.S.

Another four teams that almost made it to the final

ten will be invited to participate in competition

seminars as consultants: GRAN, SPEECH Tchoban &

Kuznetsov (Russia), Gregotti Associati International

SRL (Italy) and the Beijing Municipal Institute of City

Planning & Design (China). Within the next six months,

each of the ten teams should develop three projects:

the Moscow Agglomeration, the city of Moscow with

the newly joined territories, and the new Federal

Government Centre within the ‘New Moscow’.

Project selection

In September, the projects will be presented for

public debate, and the competition jury will choose the

three best designs.

The planned project area for

the "Centre" residential district,

Balashikha


Moscow gigapolis

55

A complex of office buildings,

Bolshaya Ochakovskaya street

House at 2

Mostfilmovskaya Lane

The team brought together by the Ostozhenka architectural

studio includes SPG (Paris), Paris-Saclay, Epadesa

(Paris, France), FRCEE (Paris, France), Ateliers Lion Associes,

and the Institute of Geography of the Russian Academy

of Sciences. The experience of Ateliers Lion Associes, the

developers of the development concept for the Greater

Paris project, will be invaluable.

“At this stage, the most important thing was the

composition of the teams. The fact that we and the

other nine teams are among the developers of the

concept is recognition of a high professional level.

The Ostozhenka studio made the right choice, bringing

together a strong team of professionals,” explains

Alexander Skokan, chief architect at Ostozhenka. “We

and our partners are a united team. We got on this

ship together and together will sail the set course. As

for the experience of Greater Paris, I think that this agglomeration

is very similar to Moscow. Greater Paris

is a single organism, which stretches from Charles de

Gaulle Airport to Paris-Orly Airport. When we speak

about Greater Paris, we mean all the territories, not just

the area of La Defense. It’s the same with Moscow. The

project will take into account not only the infrastructure

of the new area, but also the existing infrastructure

already in Moscow. Over the last 20 years we haven’t

done this precisely, we’ve just built up Moscow, then

the nearest suburbs. No one has come up with concepts

of a global level. Bringing in foreign colleagues is

a good thing - it creates healthy competition, forcing us

to be more attentive.”

The idea makes absolute sense. Russian architects

will gain access to experience in creating urban ag-

Competitive project of the "Info City"

Centre of High Technologies


56

Moscow gigapolis

The International Business Centre project with an "Intercontinental" hotel complex, Yerevan

glomerations, and foreign architects not accustomed

to the Russian reality will gain valuable support.

Competition

The Moscow authorities recently concluded contracts

with the ten winners of the competition to come

up with the development concept for the Moscow

Agglomeration. In six months' time the teams will present

their vision for Greater Moscow, which will lay

claim to the status of a global city, to the public and city

government. The developers will receive 2.5 million

euros from the Moscow Mayor’s Office for their ideas.

After the competition a single team of architects will

be formed, which, using the best practices of the competitors,

will develop the final version of the concept

for the Moscow Agglomeration. The city’s administration

expects that this work will be completed by the first

quarter of 2013, as it will serve as the basis for the development

of a new general plan for Greater Moscow.

“The whole idea of this competition was borrowed

from the authors of the Greater Paris project. The same

applies to the report seminar, the results of which will

be used to create the concept and establish a working

group,” says Alexander Skokan. “Only in France the

event was called a ‘consultation’, whereas here we decided

to call it a ‘competition’. While in France all the

projects were open to discussion and evaluation, here

each participant is trying to keep everyone in suspense,

not revealing projects to others – perhaps for fear of

plagiarism.”

Problems

But some of the features of Greater Moscow can be

revealed now. First of all, we know that, for the most

part, low-rise buildings will be erected in the new territories.

But the important thing is not what the city will look

like but how it will function. At the moment the transport

system is facing the biggest functional problems.

“This ‘fever’ started with the creation of a new strategy

for the development of Moscow’s transport system.

At the moment the city is sick – that is clear. The

area occupied by streets and roads is too small for the

city to function. All the imbalances that demonstrate

the incorrect and unmanaged development of the city

in recent decades will be taken into account when designing

the new territory. The newly joined territories

will not be built up with high-rises,” - said Alexander

Skokan.

In part, the transport problem prevents the city

from enjoying its successful architectural solutions as,

according to Mr. Skokan, the city’s residents simply

don’t notice them:

“Of course, Moscow has examples of good offices

and residential buildings, but because of the transport

issues we aren’t able to see the city – we’re standing in

the streets or sitting in our cars. This prevents us from

properly appreciating an architectural solution.”

Ostozhenka

The studio was established in 1989, initially within

the MARHI Research and Design Centre. In 1992 it became

an independent private practice with six members

of staff.

The team’s first job was a project for the reconstruction

of the Ostozhenka micro region, part of Moscow’s

historical centre - hence the name of the studio, which

in its early years mainly designed buildings in this area

of the city. In addition to the Ostozhenka studio’s usual

design practice it has also performed the function of

the area’s general planner.

The studio has also implemented a reconstruction

project in Zamoskvorechie, another historical part of

the city.

The first major building based on a design of the

studio was the International Moscow Bank, which won

the State Prize for Architecture in 1996 and was rated


Moscow gigapolis

57

Shopping Complex, 39 th district, Lyublino

as the best building of the decade in 1997 by an independent

jury.

Several of the studio’s other buildings and projects

have won various professional and municipal awards.

The firm’s activities have now expanded beyond the

Ostozhenka area, and include the design of new buildings

and reconstruction of historical buildings. To date,

the Ostozhenka studio has produced the designs for 50

projects.

“Effective, harmonious architecture grows out of a

specific location, as a result of considering the history

of the area and having a proper understanding of its development

resources for addressing the challenges of

today. This requires, above all, professional responsibility,

which, it seems to us, characterises the work of the

Ostozhenka architectural studio,” says Alexander Skokan.

Redevelopment of Electroluch's premises on

Pirogovskaya Street and construction of an

administrative and business centre


58

Moscow gigapolis

New life for industrial zones

About a third of Moscow is taken up by industrial

areas, the majority of which are in the centre

of the capital. Almost all are due to be demolished

or redeveloped by 2020. In other cities in Russia,

old industrial zones also present a major problem,

which is dealt with most simply by levelling the old

buildings.

But the easiest way of dealing with this issue is not

necessarily the best. Recently, a trend has emerged of

not demolishing old industrial buildings that no longer

serve a purpose, but of giving them new life. This

is helping to address the issue of the huge amount of

waste from demolition and the preservation of the historic

face of the city.

In large Russian cities there are already many examples

of such redevelopments. Old industrial buildings

are being converted into art galleries, loft apartments,

show rooms and clubs. Such projects include

the Winzavod Centre of Contemporary Art, Artplay

Centre of Design and Architecture, Garazh Centre for

Contemporary Culture, Red October development project

and New Holland project.

The architectural firm SNOU Project is proposing to

implement such a project, Krater Art Centre, in Engels.

The work on the project began with a conversation

about the reconstruction of the central part of Engels

with the city's chief architect, who noted that there is a

very interesting building from the early 20th century – a


Moscow gigapolis

59

mill building. It is now a monument of industrial architecture.

The function has not changed: the building houses

a company that produces flour, so around the building

there is a sanitary protection zone of 300m by radius.

For the central part of a small town this is a large

area. In connection with this project it would be appropriate

to move the company to a less territorially

significant place, and during the reconstruction of the

building to give it a more relevant social function. The

architects relished the idea of creating an art centre located

within walking distance of the city’s main street

that would become part of the cultural core of the city.

The moving of the company would also enable the development

of a residential area.

In terms of function, it has been decided to split the

Art Centre into two parts: the first part will be the reconstructed

building of the mill, which will house small

art galleries, art managers’ offices, artists’ studios, a hotel

for non-residents and, on the top floor, a viewing

platform, restaurant and cafe, the glass roof of which

will offer wonderful views over the city. The second

part will be an exhibition hall to accommodate installations

and a relaxation area, and host art events.

The Legend. In the city of Saratov in Pokrovsk

province (now the city of Engels) on Lineinaya street

(now Pushkin Street) in 1914 a mill was built. It is still

called Shcherbakov mill among the townspeople.

After nationalisation the former owner worked for

his mill as an employee. During the floods in 1926,

when in just a few hours Pokrovsk was flooded with

waters from the raging Volga river, people were

evacuated from the flooded areas and settled in the

barns of the mill.


60 Moscow gigapolis

‘Moscow 2050’ project

Author: DESIGNUS architectural studio


Moscow gigapolis

61

How will Moscow look in the distant

future? How will the Russian capital

appear to our grandchildren and great

grandchildren?

Some believe that in the future there won’t be cities,

just one big global city. Others see only apocalyptic

scenarios in the future: underwater worlds, cities in

space, huge tower cities...

Incidentally, a tower city can be seen in The Tower

of Babel, a painting by Pieter Bruegel the Elder from

1563. Nearly 450 years on this idea continues to stir the

imagination of architects.

Mikhail and Yaroslav Usov, the directors

of the DESIGNUS architectural

studio, have suggested that in the

future cities will develop vertically,

rather than horizontally, and their idea

is not limited to already familiar skyscrapers.

The Usovs have designed a

whole tower district called Termitnik,

which is supposed to be located

next to Copacabana beach in Rio de

Janeiro. According to the architects’

idea, Avenue Atlantica should run

smoothly into the pedestrian spiral

of the skyscraper, forming a

vertical street along which the

residents will be able to climb

to the very top of the multilevel

complex.


62 Moscow gigapolis


Moscow gigapolis

63

The complex itself consists of two parts connected

by passages. Between the parts is a platform with gardens.

The foundation of the building rests on supports

above the surface of the Earth, thus preserving the existing

plants on the site. In the first half of the tower is

office space and in the second hotels and apartments.

The building has atriums with gardens serving as recreational

zones for employees, and on each floor there

are open terraces. On the lower levels there are shops

and public services for the city. Restaurants and a viewing

platform are located on the upper level, and after

every 14 floors is a public space with a cafe and gardens.

But in their project ‘Moscow 2050’, the DESIGNUS

architects have gone further, suggesting that a city

may consist of numerous such buildings joined into a

single urban system, which will be situated above the

‘old town’.

Smog, transport collapse, and a lack of historical heritage,

and architectural and cultural identity are some

of the possibilities of the city’s degradation in 40 years’

time. In the project the architects propose the construction

of a new vertical city over the remnants of the

old capital. Their idea is for a network of tall vertical

structures accommodating municipal and private housing,

public services, parks and gardens. Bridges over

the ‘old town’ will connect the structures.

This is just one of an infinite number of possibilities

for the development of the city. It is quite possible that

Mikhail and Yaroslav Usov will next come up with a design

for an underwater city.


RUSSIA’S LEADING BUILDING & INTERIORS EXHIBITION

ARCHITECTURE • CONSTRUCTION • DESIGN • DÉCOR

2 − 5 APRIL 2013

Expocentre Fairgrounds

BUILDING

& INTERIORS

Building materials &

Equipment • Interiors

2 − 5 APRIL 2013

All-Russian Exhibition Centre

FENESTRATION

Windows • Façades

Gates & Automation

16 −19 APRIL 2013

Expocentre Fairgrounds

CERSANEX

Ceramics • Stone • Bathrooms

Sanitary equipment

www.mosbuild.com

e3

Energy

Efficiency

Environment


Architectural competition MADA

65

A new international event

in the world of architecture

The best students and young professionals from

around the world took part in the new international

competition MADA: MosBuild Architecture & Design

Awards. The winners were determined by the

jury, consisting of famous Russian and European

architects.

The awards ceremony of the 1st MosBuild Architecture

& Design Awards (MADA) took place on 10 April.

The competition was open to architecture students

and young professionals and organised into two

categories: ‘Barrier-Free Environment’ and ‘Green

Architecture’.

In total, the competition, which was organised by ITE

and Archi Europe, the largest community of architects in

Europe, received entries from 123 architects and students

from 32 countries.

The winners were:

Best architectural solution for a barrier-free

environment:

• Best young architect: Andrzej Leszczynski from

Poland with his project for a multifunctional

building for blind and partially sighted people

• Best architecture school student: Michal Ganobjak

from Slovakia with his project for a building for

tourists in the village of Spania Dolina

Best sustainable architecture project:

• Best young architect: VIRAI ARQUITECTOS

architectural studio from Spain with the La Grajera

winery project

• Best architecture school student: Gracia Romero

from Venezuela with her project for an educational

centre

Competition jury:

Christine Conix

Pavel Kazantsev

Sergey Tschoban (SPEECH)

Umberto Napolitano and Benoit Jallon (LAN)

Created by:

Supported by:

For more information, please visit:

www.mada-awards.com


66

Architectural competition MADA

Normal vision

Cataract

Glaucoma

Project title:

Multifunctional building

for blind and partially

sighted people

Architect:

Andrzej Leszczynski, Poland

Presentation of a solution for blind and visually

impaired people that is part of a project for the

student’s Master's Degree in Architecture


Architectural competition MADA

67

The Polish architect Andrzej Leszczynski’s multifunctional

building for blind and partially sighted people

earned him the ‘Best Architectural Solution for Barrier-

Free Environment’ award.

“Many people who want to lead an active lifestyle

have serious vision problems or do not see very well,

so it was very important to create a living environment

for these people to reach their full potential,” said

Leszczynski. “In order for them to navigate more easily,

the important parts of the building such as the entrance,

exit and staircase were designed in contrasting colours.

Potentially dangerous areas and entrances to other

zones are also distinguished in this way. Additionally,

the other senses of blind and partially sighted people

are enhanced, so taking this into account we designed

different rooms to be made out of materials with different

temperatures, which allows blind people to know

which zone they are in or what they are approaching -

in effect receiving a kind of heat signal. It was also vital

to organise the movement of people in such a way that

collisions with stairs or walls are avoided.”


68 Architectural competition MADA


Architectural competition MADA

69

Project title:

New Sands

Student:

Michal Ganobjak, Slovakia

‘Enviropark’ building

for tourists situated

in the village of Spania Dolina


70 Architectural competition MADA


Architectural competition MADA

71

The ‘Best Architectural Solution for a Barrier-Free

Environment’ student award was presented to Michal

Ganobjak from Slovakia for his tourist building project

in the village of Spania Dolina.

“The project was designed for a rural area with empty

and disused mines. I had the idea of creating an educational

park, and the plan includes every feature for

people with disabilities.”


72

Architectural competition MADA

Project title: La Grajera winery

Architects: VIRAI ARQUITECTOS, Spain


Architectural competition MADA

73

The project seeks a balance between its representative

character and the desire to merge with the

landscape. Volumes follow the forms of the land and

are interrupted, as they approach the forest, remaining

close to its border and thus respecting the existing

vegetation. The aim is to surprise.


74 Architectural competition MADA


Architectural competition MADA

75

The Spanish VIRAI ARQUITECTOS studio received the

award for its energy-efficient La Grajera winery project.

“We wanted the buildings to not just fulfil their primary

function, but also to perfectly blend into the landscape,”

explained Juan Manuel Herranz, a representative

of Virai Arquitectos. “The project was designed to

always remain interesting, as the building looks completely

different from various angles. The project is energy-efficient,

and to achieve this we tried to use both

passive and active solutions. The landscape allowed

the building to have multiple levels, and this means

that air moves naturally from top to bottom, providing

ventilation without the need for additional machinery.

The green roof not only ensures the building is harmonious

with its surroundings, it also provides natural

insulation. Now the project is finished, it can be used

as a meeting place and concert venue in addition to its

primary purpose. It can live its own life, just like a child

growing up and doing what it likes.”


76 Architectural competition MADA

Project title:

Specialised

education centre

Student:

Gracia Romero,

Venezuela

The Sinamaica Lagoon is a place that has

always been sensitive to its surroundings, to

its enviroment, living in close relation with

nature. With time, those relations have been

broken, making the typical housing (Palafito)

become an airtight box that does not breathe


Architectural competition MADA

77

Gracia Romero, from Venezuela, took home the ‘Best

Sustainable Architecture Project’ student award for her

educational centre in the Sinamaica Lagoon.

“The majority of the lagoon’s population are

indigenous, and a large proportion of them are illiterate.

With no real means of getting to the nearest school in the

town, the need for this educational centre was clear. I was

inspired by three natural elements when conceiving this

project: water, earth and air. This is the reason for the three

storeys of the building - each level represents one of these

elements. The project is energy efficient, as the walls are

designed in such a way that the wind can provide natural

ventilation. All the concrete used in the construction is

recycled, the walls are partially made by weaving local

ecological materials, and some walls have been built using

empty plastic bottles filled with plastic bags, which turned

out to be a very good building material!”


Coming soon

MosBuild 2013

Fenestration:

Windows & Facades

Architectural Glass

Gates & Automation

Fireproof Equipment

VVC, Pavillion 75

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