EUROPEAN CULTURAL ROUTE OF UROPEAN CULTURAL ...

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EUROPEAN CULTURAL ROUTE OF
SAINTS CYRIL AND METHODIUS
July 3, 2012
CONFERENCE
HOTEL U SKANZENU MODRÁ
Jindřichich Ondruš
Deputy Governor of the Zlín Region

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CONTENTS
1. RELIGIOUS TOURISM IN EASTERN MORAVIA
2. PROJECT “OPEN GATES”
3. I CAMMINI D’EUROPA
4. PROJECT “CERTESS”
5. VELEHRAD 2013
6. NECSTOUR
7. PROGRAMME “CULTURAL ROUTES
OF THE COUNCIL OF EUROPE”
8. EUROPEAN CULTURAL ROUTE OF SAINTS
CYRIL AND METHODIUS

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RELIGIOUS TOURISM IN EASTERN MORAVIA
over a thousand-year
tradition in Christianity
large concentrationtion
of
sacral
monuments
times of the first Slavic missionaries to today
from
strong religious tradition and ties of its citizens to religion
above-averageaverage proportion of believers in the CR:
Czech Republic 13.9%
Zlín Region 29%
(Source: www.scitani.cz)
important places of pilgrimage within the CR
Velehrad – Basilica bestowed the Golden Rose
by the pope
Holy
Hostýn – estimated 500,000000 pilgrims
annually
existenceence of pilgrimage routes in the Zlín Region
Velehrad – Holy Hostýn
Velehrad – Holy Antonínek
Holy Hostýn – Holy Kopeček
Rosary Pilgrimage Route and others

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PROJECT “OPEN GATES”
providing access to important sacral monuments in the Zlín Region
familiarizing visitors with monuments in terms of architecture,
art, cultural and spiritual value
BENEFITS OF THE PROJECT implemented since 2009:
unique project in the CR
example of cooperation of local government and churches
2011 – 95,000 visitors in the Zlín Region (21 key tourist locations)
creation of 140 new jobs

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I CAMMINI D’EUROPA
Membership of the Zlín Region and East-Moravian Tourist Authority
Zlín in I Cammini d’Europa
First contact in October 2010
Signature signed in September 2011

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I CAMMINI D’EUROPA
BENEFITS FOR THE ZLÍN REGION:
Participation of the region in “I Cammini d'Europa”
involves presentation of a pilgrimage tourism product at
trade fairs in Madrid, Paris, Rome, Rimini, Milan and Berlin
Cooperation with already engaged partners in religious
tourism
Achieving good practice and sharing experiences in the
area of religious tourism
Engagement in EHZS projects “I Cammini d'Europa”
Engagement in elaboration and implementation of tourism
products and promotional materials
Engagement in studies and marketing research projects
Creation of a special tourism package for the territory of
the Zlín Region
Promotion of territorial products (gastronomy, crafts,
culture) at exhibitions and trade fairs
Use of the quality brand name “I Cammini d'Europa” on
religious tourism promotional materials

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PROJECT “CERTESS”
Program: INTERREG IV C
Priority: 2 Environment and Risk Prevention
Area of intervention: 2.6 Cultural heritage and landscape
Call for Proposals: no. 4
Implementation period: January 2012 – November 2014 (33 months)
Project status: implementation phase
Project partners
LUXEMBOURG: Europ. Institut of Cultural Routes
ITALY: Region Lazio
MALTA: Department of local government
POLAND: Administrative district of Gorlice
AUSTRIA: Salzburg Research
ROMANIA: Sibiu County Tourism Association
SPAIN: Tourism Agency of the Balearic Islands
FINLAND: JAMK University of Applied Sciences
GERMANY: Karlsruhe Institut of Technology
CZECH REPUBLIC: Zlin Region
LUXEMBOURG: Ministry of Culture Luxembourg
SPAIN: Regional Ministry of Tourism, Commerce
and Sport

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VELEHRAD 2013, PLACE OF MEETING AND DIALOGUE
1,150 years since the arrival of the Slavic missionaries - Saints Cyril and
Methodius - to the territory of Great Moravia
The anniversary honors the founding principles of Christianity passed on to
people in their own language, the creation of a Slavic writing system, the first
legal documents and laying of the foundations for education and culture
An opportunity for remembrance, to celebrate with dignity and use this
important historical event not only for raising consciousness amongst citizens,
but also for tourism and cultural routes
Opportunity to raise interest in the ideas of peaceful coexistence of cultures,
spiritual, ethical and cultural values

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VELEHRAD – CENTER OF CULTURAL AND SPIRITUAL
HERITAGE OF EUROPE
National cultural monument since 2008
Symbol of the arrival of Saints Cyril and Methodius to Moravia
Meeting place for believers and for western and eastern cultures
Burial place of Cardinal Špidlík
Venue for important cultural and spiritual events in the jubilee year 2013
Cyril and Methodius Pilgrimage and Days of People of Good Will
International conference with the Cyril and Methodius theme
Exhibitions, concerts, training and education programmes
Place and opportunity for initiating the
creation of the European Cultural Route of
Saints Cyril and Methodius

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NECSTOUR - NETWORK OF
NETWORK OF EUROPEAN REGIONS FOR A
SUSTAINABLE AND COMPETITIVE TOURISM
Network of European regions for tourism
development in Europe
Gathering relevant regions and institutions in tourism
25 regions
30 public and private institutions (European
Intitute of Cultural Routes)
Zlín Region member of the network since 2011
– the only member from Central Europe
Simultaneously, member of the Executive
Committee

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CULTURAL ROUTES OF THE COUNCIL OF EUROPE
Programme “Cultural Routes of the Council of Europe”
founded by the Council of Europe in 1987 with the aim of
demonstrating through travel across space and time how cultural
heritage developed in various places of today’s European countries.
European Institute of Cultural Routes – programme administrator.
PROGRAMME AIMS
To increase consciousness of European cultural identity and
citizenship
To support intercultural and interreligious dialogue through
better understanding of events in European history.
To protect and enrich natural and cultural heritage as a
means for improving the quality of life and the source of
social, economic and cultural development

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CULTURAL ROUTES OF THE COUNCIL OF EUROPE
Since the start of the programme until today, there are a total of 29 certified European
cultural routes.
CERTIFICATION CRITERIA
1. Cooperation in research and development
2. Enhancement of the memory, history and
European heritage
3. Cultural and educational exchanges of
young Europeans
4. Contemporary cultural and artistic
practice
5. Cultural tourism and sustainable cultural
development

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EUROPEAN CULTURAL ROUTE OF SAINTS CYRIL AND METHODIUS
AIMS
Building a network of partners linked to the mission
of Saints Cyril and Methodius and their legacy
of developing Christianity in Europe
Founding the organization “European Cultural
Route of Saints Cyril and Methodius”
Certification of the European Cultural Route of
Saints Cyril and Methodius within the
programme “Cultural Routes of the Council of
Europe”

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EUROPEAN CULTURAL ROUTE OF SAINTS CYRIL AND METHODIUS
The European Cultural Route of Saints Cyril and
Methodius will be a European network of cities
and regions interconnecting historically important
places of pilgrimage and utilizing their common
cultural heritage for increasing competitiveness
and attractiveness of European cities and regions.
AREAS FULFILLING CERTIFICATION CRITERIA
1. COOPERATION IN RESEARCH AND DEVELOPMENT
2. ENHANCEMENT OF THE MEMORY, HISTORY AND EUROPEAN HERITAGE
3. CULTURAL AND EDUCATIONAL EXCHANGES OF YOUNG EUROPEANS
4. CONTEMPORARY CULTURAL AND ARTISTIC PRACTICE
5. CULTURAL TOURISM AND SUSTAINABLE CULTURAL DEVELOPMENT

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EUROPEAN CULTURAL ROUTE OF SAINTS CYRIL AND METHODIUS
BENEFITS OF THE CULTURAL ROUTE FOR DEVELOPMENT OF THE REGION
The network of the European Cultural Route of Saints Cyril and Methodius
focuses on the legacy of Europe’s Christian roots in order to renew and utilize
not only sacral monuments, but also Christian traditions and cultures of
countries related to the brothers from Thessaloniki
It contributes to better handling of the seasonal nature of tourism thanks to a
new travel model, and strengthening European citizenship through discovering
our common heritage. Cultural routes accommodate other segments of
tourists.
Cultural routes represent an opportunity for local citizens in the area of
enterprise, support of investments and development of infrastructure and
human resources, development of services, increasing revenue and due to an
increased concentration of tourism options, creation of jobs and increase in
employment.

EUROPEAN CULTURAL ROUTE OF SAINTS CYRIL AND METHODIUS
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EUROPEAN CULTURAL ROUTE OF SAINTS CYRIL AND METHODIUS
POTENTIAL FUNDING SOURCES
I. Programme Culture 2007-2013
II.
III.
Financial Mechanism EEA 2009 – 2014, Priority Area 1 “Preserving European Cultural Heritage”
The Lifelong Learning Programme - Programmes Erasmus, Leonardo da Vinci, Grundvig
IV. Visegrad Fund – within the framework of small and standard grants
V. Transnational cooperation of projects for European Cultural Routes, Programme of the
European Commission
VI. INTERREG, further programming periods (cross-border and transnational cooperation)
The aim of the European Cultural Route of Saints Cyril and Methodius will be
prepared for implementing objectives within the framework of individual areas in
order to draw from subsidies as a part of the EU Cohesion Policy for 2014 - 2020.

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EUROPEAN CULTURAL ROUTE OF SAINTS CYRIL AND METHODIUS
We are looking for partners for further cooperation in the interest of fulfilling the
objectives of the overall aim. We expect to meet each other again in the jubilee
year, and that we will reach agreement with our partners regarding the next steps
for fulfilling the aim – certification of the cultural route.
Public Authorities
Education and Research Institutions
►ALBANIA
►BULGARIA
►CZECH REPUBLIC
►CROATIA
►ITALY
►HUNGARY
►MACEDONIA
►GREECE
►SLOVAK REPUBLIC
►SLOVENIA
►SERBIA
►TURKEY

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BL. POPE JOHN
PAUL II:
“Saints Cyril and Methodius
contributed immeasurably to
building Europe, not just in
terms of its Christian religious
society, but also its civic and
cultural unity.”

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Thank you for your attention.
Jindřich Ondruš
Deputy Governor of the Zlín Region
jindrich.ondrus@kr-zlinsky.cz