Global RTB Market 2015-2019
Real-time bidding (RTB) involves the real-time buying and selling of online advertising (ad) display inventory (audience) through a bidding process. TechNavio's analysts forecast the Global RTB market to grow at a CAGR of 41.18 percent over the period 2014-2019.
Real-time bidding (RTB) involves the real-time buying and selling of online advertising (ad) display inventory (audience) through a bidding process. TechNavio's analysts forecast the Global RTB market to grow at a CAGR of 41.18 percent over the period 2014-2019.
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<strong>Market</strong> Drivers, Challenges and Trends<br />
Guest Bloggers<br />
Driver<br />
• Need for Improved ROI.<br />
• For a full, detailed list, view our report.<br />
Challenge<br />
• Privacy and Security Concerns for Brands.<br />
• For a full, detailed list, view our report.<br />
Trend<br />
• Increased Demand for <strong>RTB</strong>-based Direct Ad<br />
Sales.<br />
• For a full, detailed list, view our report.<br />
USA – CANADA – UK – CHINA – INDIA<br />
A detailed analysis of each market driver,<br />
challenge and trend is available in our<br />
report:<br />
<strong>Global</strong> <strong>RTB</strong> <strong>Market</strong> <strong>2015</strong>-<strong>2019</strong>
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