Wednesday, March 24, 2010

Wednesday, March 24, 2010
>> FRANK SAXE
Frank@insideradio.com
>> PAUL HEINE
Paul@insideradio.com
(800) 290-6301
THE MOST TRUSTED NEWS IN RADIO
BIA/Kelsey forecasts a 1.5% revenue increase this year and 2-4% annual growth over the next few years. The 2009
numbers are in: Radio closed a devastating year with $13.7 billion in revenue from broadcast and online sources, a decline
of 18.4% from $16.8 billion in 2008. (The 2009 figure is lower than the $16 billion estimate the RAB reported last month.)
While the new forecast calls for revenue to inch up to $13.9 billion this year, it‘s expected to be the start of a 2-4% annual
growth rate over the next few years. That would return the industry to the $16 billion mark by 2014. “While the poor economy
held it down momentarily, radio is coming back to demonstrate that it is an important advertising vehicle, particularly in local
media markets,” BIA/Kelsey VP Mark Fratrik says. “The
industry will continue to grow its online revenues in 2010
as increasingly more progressive radio groups recognize
they are more than just over-the-air transmitters.” Digital
will help drive radio forward over the next five years at a
predicted 16.5% compound growth rate. “This can be a very
transformative year for radio broadcasters if they leverage
their properties with the technologies that their listeners
embrace,” BIA/Kelsey chief strategy officer Rick Ducey
says. View the seven-year revenue chart HERE.
$500 million in digital dollars forecast for 2010.
Investments in web sites, online streams, mobile apps, HD,
integrated platforms and other emerging technologies will
continue to pay off over the next five years, according to
BIA/Kelsey. Online initiatives contributed $400 million to
the bottom line last year with $500 million anticipated for
2010. Digital is forecast to tack on an additional $100 million
every year through 2014 except one. Katz 360 president
Brian Benedik says first quarter digital business on the rep
firm’s ledger has doubled over the same period last year. “It’s growing at a brisk pace, outpacing the general digital trend
by a healthy margin,” he says. “As we begin Q2, those same trends are in place. More and more advertisers are activating
an offline and online program.” Digital revenue is poised to accelerate further in the second half of the year as candidates
and political action committees include digital activations alongside their TV and radio buys. Following a 63% increase last
year, Regent is shooting for 47% in digital growth in 2010, according to VP of technology and digital media Larry Downes.
The high percentages are partially due to the fact that Regent is in “an earlier stage of our overall digital development than
some of the bigger radio groups,” Downes says. While the trends are encouraging, radio is grabbing just a fraction of overall
digital dollars. Global market intelligence firm IDC forecasts total online ad spending will jump 12.6% to $29.7 billion in the
U.S. this year, following a 2.4% decline in 2009. Year over-year online ad spending increased 4.5% to $7.4 billion in the
fourth quarter.
Court’s stay of cross-ownership rules unlikely to trigger dealmaking. The Third Circuit U.S. Court of Appeals in
Philadelphia lifted its stay of the FCC’s media ownership rules yesterday. The measure puts into effect the Commission’s
2008 order to allow cross-ownership of broadcast stations and newspapers in the top 20 markets and on a case by case
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NEWS Wenesday, March 24, 2010
basis outside the top 20. But the FCC has already set the wheels in motion for its quadrennial media ownership review with
a Media Bureau workshop scheduled for April 20 in Tampa. Commissioner Robert McDowell told analysts last month there
are signals the FCC may allow some further relaxation of local ownership rules as part of the review process. But due to
depressed economics in both industries, long awaited cross-ownership rules wouldn’t usher in a new wave of dealmaking,
according to Bob Heymann, head of the Chicago office of Media Services Group. Had the ruling been made five years ago,
newspaper and TV owner Tribune “would have attempted to acquire at the very least an FM station to add to its only radio
station, WGN,” he says. “But Tribune is in bankruptcy, so I doubt it is in a position to make any acquisitions.” Heymann also
questions whether any broadcasters would be interested in purchasing revenue-challenged dailies such as the Chicago
Tribune or the Chicago Sun-Times. The snail pace of radio dealmaking last year is documented by BIA/Kelsey data, which
reports just $400 million worth of radio stations were sold. “A lack of debt financing has been hampering the industry but we
expect a modest rebound to begin in the early part of the second half of the year,” BIA/Kelsey VP Mark Fratrik says.
Balancing county sample by race is among PPM Coalition priorities. One of the biggest concerns of the PPM Coalition
is that Arbitron is doing a poor job of getting a solid geographic cross-section of minority listeners. One minority broadcaster
contends that when a household drops out of the sample, Arbitron doesn’t always replace that household with one from the
PAGE 3 NEWS >>
same part of the metro. “We’ve seen the number of hot zip codes for WBLS go down considerably
in Brooklyn while New Jersey has taken a much larger share,” Inner City Broadcasting-New York
VP/GM Deon Levingston says. “It’s simply because it’s easier for them to get people to participate
in the panel in New Jersey.” But Arbitron VP of research methods and quality Beth Webb says
when a household leaves the panel, “our sampling department compares the current panel
composition to the universe estimates and selects sample where we need it.” While Arbitron
balances the entire metro sample by race/ethnicity and by county, there are no safeguards to
ensure the ethnicity of individual counties is adequately represented. (The same is true with
the diary service.) Kings County, which encompasses Brooklyn and houses New York’s largest
African American population, accounts for 13.7% of the population but delivered only 10.1% of
the market’s in-tab in January. Meanwhile, Arbitron significantly over-samples the New Jersey
counties of Middlesex, Somerset and Union to report them as a separate embedded market. In
each case the county sample is weighted up or down to achieve geographic proportionality. “If
your goal is to just get 600 black people to carry meters, don’t call it a representative sample,”
Levingston says. Arbitron’s proposal to the House Committee on Oversight and Government
Reform could improve ethnic representation. It calls for address-based sampling in all PPM
markets and in-person recruitment in high density Black and Hispanic areas in the top 25 PPM
market. Still, critics say it wouldn’t cover enough of the sample and is geographically limited.
>> Listening spikes
versus panel
shifts
>> Arbitron settles
PPM patent case
>> Consumer interest
in mobile HD
>> Another classical
FM flips to
noncomm
Connecting programming cause and ratings affect easier with metered ratings. The PPM’s ability to more accurately
measure changes in audience behavior has ushered in a new era of record keeping by programmers. Programming changes
and major news events are carefully chronicled and compared to monthly and weekly ratings reports. For example, when
Scott Brown won a special election January 19 in Massachusetts to fill the Senate seat created by the death of Ted Kennedy,
combined 25-54 AQH persons in afternoon drive for Boston’s news and news/talk stations more than doubled, according to
Arbitron. “The audience bounces depending on what’s going on,” Greater Media Boston VP/director of programming Don
Kelley says. MediaSense founder Bob Michaels says most, but not all, ratings bounce is explainable. Ratings for Citadel
talk WABC, New York seesaw on a daily basis, for example, depending on what’s on the air. “Seton Hall basketball is not
going to have the same draw as Mark Levin or Laura Ingram,” Michaels says. “College basketball is not a ratings juggernaut.”
Baseball affects listening too – not just the station airing the play-by-play but its competitors, too. Even a vacationing morning
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NEWS Wednesday, March 24, 2010
show will have an impact. “Listeners come in to see if the show’s on,” Michaels says. “When they find it’s not, they go
elsewhere,” causing daily cume and TSL to nosedive even as weekly cume holds steady. “When the show comes back, so
do the numbers.” Another factor causing ratings fluctuations is stealth marketing by a competitor. While programmers have
long used Arbitron tools to identify a rival’s “hot” zip codes and aim direct marketing at them, the meter detects the outcome
with far more precision than the diary. “What you look at as bounce, I look at as a four-week stealth marketing campaign,”
Michaels says. “Some people are clueless that it’s going on.”
Listening spikes versus panel shifts. To understand what causes a station’s ratings to rise and fall, Radio One-Dallas VP/
GM Tony Belzer says it’s important to distinguish betweens ratings spikes and shifts. Spikes are significant ratings changes
triggered by programming or events, such as the NBA All Star Game or a crippling snowstorm. Shifts are more gradual
ratings changes precipitated by panelists moving in and out of the sample. “A panel turnover can cause a ratings shift,
which is longer lasting and harder to eradicate,” says Belzer, who worked for nine years at Arbitron. “You can’t rely on them
bouncing back next month. With the diary, you only lived with one person for a week.” Arbitron says monthly panel turnover
is 4-6% for panels that have been reporting less than 18 months and of 6-10% for mature panels. A Panel Change report,
part of the company’s PD Advantage Web software, enables clients to determine how many of its listeners were in-tab the
previous month versus those that are new to the panel in the current month. “It will tell you if [a ratings change] was from a
change in the panel or something that happened on your radio station,” Media Sense president Bob Michaels says. Belzer
says panel changes can give programmers a “kick in the pants” and force them to evaluate all the potential reasons why new
panelists may not be listening to their station. “It causes smart programmers to ask what else they can do with their product
to win over those new people who aren’t listening,” Belzer says.
PPM patent war ends as Arbitron licenses Digimarc technology. Averting another costly legal battle,
Arbitron agrees to pay watermarking company Digimarc $4.5 million to gain access to “a substantial portion
of Digimarc’s domestic and international patent portfolio” and to settle pending legal action. Digimarc’s
575 patents include technologies that create embedded digital IDs similar to the encoding technology
Arbitron uses for its PPM service. Last August the company said Arbitron’s PPM technology infringes
on its patents and demanded Arbitron license their use. Arbitron responded by suing Digimarc for patent
infringement. In addition to avoiding protracted patent litigation, Arbitron’s collaborative license with the
company opens a menu of technologies for its fledgling cross-platform measurement division. Arbitron
has said it wants its to evolve the PPM service beyond the gizmo stage and embed it into devices where
media is consumed, such as smart phones and internet-connected TVs. The arrangement provides
Arbitron with various rights to Digimarc’s technology through the end of 2021, or until the last licensed
Digimarc patent expires. Last year Nielsen and Digimarc announced a new partnership to “build at least
two businesses together.”
Nearly 70% are interested in HD on mobile phones. A recent comScore study of consumer interest in HD Radio technology
as a mobile handset feature was unveiled by iBiquity at the CTIA Wireless convention in Las Vegas. According to the study,
68% of consumers surveyed are “interested” or “extremely interested” in mobile phones that include HD Radio and 75% of
those who own a mobile phone would listen to HD Radio broadcasts via their mobile phone. And $42 is the value premium
consumers attribute to HD Radio technology in mobile phones. Ibiquity CEO Bob Struble used the mobile mecca to position
HD technology to cellular services as an alternative to overtaxed bandwidth. “With social media and other bandwidth intensive
applications proliferating over mobile phones, the strain on the mobile network is enormous, causing slower download rates
and a frustrating consumer experience,” Struble said. “Adding HD Radio technology into mobile handsets helps reduce the
usage overload on the network, which enables consumers to do more – faster – with their mobile devices.”
MORE NEWS >> InsideRadio.com
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NEWS
Wednesday, March 24 2010
Another commercial classical FM flips to noncom. The classical format on commercial radio moved from “endangered
species” closer to “extinct” during the past year, when prominent standard-bearers WQXR, New York and WCRB, Boston
were sold to public broadcasters who converted them to noncommercial operations. Another leading commercial classical
voice, the Lutheran Church-owned KFUO in St. Louis, is embroiled in legal and political battles stemming from church leaders’
attempts to sell the big class C0 signal to a religious broadcaster. Now Seattle’s KING (98.1) is laying the groundwork to end
more than half a century of commercial classical radio in the Puget Sound area. “With all the changes in media in the United
States, commercial advertising is no longer a fit for KING,” said Christopher Bayley, president of the board of the community
nonprofit group that’s operated the station since its founders, the Bullitt family, donated it as part of the dissolution of their King
Broadcasting group in 1995. Bayley says there’s a lot of work to be done before KING makes the switch to listener-supported
status. The “Beethoven” group, which has been operating the station for the benefit of the Seattle Symphony, Seattle Opera
and ArtsFund, has to create a new non-profit corporation to own the station, win FCC approval for the flip to noncommercial
status, join the Corporation for Public Broadcasting, ramp up a fundraising campaign to begin collecting listener dollars, and
wind down the commercial ad sales, which have been conducted on KING’s behalf by Fisher Communications. If all goes
according to plan, KING will play its last commercial on June 30, 2011. Barring more format changes or sales between now
and then, that will leave only a handful of commercial classical FM stations remaining around the country.
Pioneering modern rock brand WOXY goes silent. WOXY.com abruptly shut down yesterday, ending an era for the
groundbreaking alternative brand. One of the earliest independently owned modern rock stations, WOXY signed on in 1983
as 97X. In 1988’s “Rainman,” Dustin Hoffman’s character famously repeated its slogan,“97X – BAM! – The Future Of Rock N’
Roll.” After it stopped broadcasting at 97.7 FM in 2004, WOXY became one of the first broadcast stations to go online-only.
“Due to current economic realities and the lack of ongoing funding for WOXY’s operations, we’ve been forced to suspend our
live broadcasts,” said a note posted on the station’s website. “We’re continuing to explore options to keep The Future of Rock
and Roll alive.” The sign-off comes six months after the online station moved from Cincinnati to Austin following its acquisition
by Future Sounds from streaming music company Lala.com. A deal to get new funding for the station fell through, a staffer
tells USA Today. Cincinnati pubcaster WVXU had been carrying WOXY’s stream on its HD2 channel. That will be replaced
with XPoNential, an HD channel broadcast by non-commercial adult alternative WXPN, Philadelphia.
People Moves, News & Notes –
WSIX expands morning show... “Big 98 Country” WSIX adds Katie Bright to “The House Foundation,” bringing a female
perspective to Nashville’s top rated morning show. For the past five years Bright has been co-host of the 2008 Marconiwinning
morning show at WAXX, Eau Claire, WI. She joins Gerry House, Mike Bohan and producer Richard Falklen today.
...Harvey gets Game on... Former Portland Trail Blazer Antonio Harvey becomes a permanent fixture on “the Morning Sports
Page” at “95.5 the Game” KXTG. Previously a frequent contributor to the show, Harvey joins Dwight “Godfather” Jaynes and
Chad Doing in mornings. He is also the color commentator for the radio broadcasts of Blazer basketball alongside Brian
Wheeler on KXTG.
Inside Radio News Ticker... Quello to receive award at BFA breakfast... Former FCC commissioner and acting chairman
Jim Quello will be the recipient of the first Lowry Mays Excellence in Broadcasting Award to be presented posthumously at the
Broadcasters Foundation of America Breakfast April 14 at the Bellagio in Las Vegas. Quello, who served more than 23 years
on the FCC and passed away in January at the age of 95, is being recognized for his lifelong advocacy of free, over-the-air
broadcasting.... Steve Konrad’s condition improves... KSTP, Minneapolis (1500) PD Steve Konrad’s status was upgraded
from critical condition to serious yesterday. Konrad, who was injured in a motorcycle accident Thursday, also successfully
underwent hand and wrist surgery. Donations and tributes can be made at http://www.caringbridge.org/visit/stevekonrad....
DJ Envy hosting MTV2’s “Sucker Free Daily”... The Power 105.1” WWPR, N.Y. p.m. driver adds a weekday cable TV show
to his dance card. “Sucker Free Daily” plays the latest videos of “hot new music taking over the airwaves.”
INSIDE RADIO STOCKS
Dow close from Tuesday 3/23/10: 10,888.83 up 102.94
Nasdaq 2,415.24 up 19.84 S&P 500 1,174.17 up 8.36
Close
Change
Arbitron 25.96 up 0.49
Beasley 3.95 down 0.11
CBS 14.26 up 0.19
Citadel
0.03 unchgd
Clear Channel 4.00 unchgd
Corus 19.25 up 0.48
Cumulus 3.16 down 0.05
Disney 34.01 up 0.06
Close Change Close Change
Emmis 1.07 up 0.04
Entercom 11.47 up 0.23
Entravision 2.52 up 0.04
Fisher 14.37 up 0.15
Global Traffic 5.61 up 0.36
Grupo Radio 8.31 unchgd
Journal 4.09 up 0.10
Lincoln Fin. 28.96 up 0.14
Radio One 3.26 unchgd
Regent
0.11 unchgd
Rogers 34.79 up 0.10
Saga 21.04 down 0.33
Salem 3.96 up 0.05
SBS
0.75 unchgd
Sirius
0.87 unchgd
Westwood One 8.00 up 0.05
MORE NEWS >> InsideRadio.com
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RATINGS Wednesday, March 24, 2010
Winter 2010 ARBITRENDS Ph 1
Birmingham, AL (#57)
Cox stays 1-2-3 led by “Kiss FM” (+0.9) and “Jamz” (-0.5).
Rank Station Format Owner/LMA Fall NDJ
1 WBHK urban AC Cox Media 12.9 13.8
2 WBHJ urban Cox Media 8.8 8.3
3 WZZK-F country Cox Media 7.5 7.4
4 WJOX-F sports Citadel 6.3 6.0
5 WERC-F* talk Clear Channel 5.1 5.4
5 WQEN CHR Clear Channel 4.6 5.4
7 WMJJ AC Clear Channel 4.8 4.9
8 WDXB country Clear Channel 4.5 4.6
9 WDJC-F c. Christian Crawford 4.2 4.3
10 WUHT urban AC Citadel 5.2 4.0
11 WBPT classic hits Cox Media 4.1 3.9
12 WZRR classic rock Citadel 4.0 3.4
13 WAGG Black gospel Cox Media 3.2 3.2
14 WJLD blues/oldies Richardson 1.5 2.1
15 WAPI talk Citadel 1.5 1.7
16 WNCB country Cox Media 1.3 1.2
17 WAPI-F+ adult altern. Citadel 1.5 1.1
18 WJOX+ sports Citadel 1.3 1.0
18 WATV urban oldies Sheridan 1.0 1.0
20 WYDE-F* talk Crawford 0.6 0.7
21 WQCR* reg’l Mex. Rivera Comms. 0.7 0.4
21 WXJC* s. gos/relig Crawford ** 0.4
*Simulcasts: WERC-AM/FM. WYDE-AM/FM. WQCR/WJHX/WZGX.
WXJC-AM/FM.
+Recent changes from the M-Street database: WAPI-FM flips to talk
changing calls from WWMM, and WJOX changed calls from WSPZ in
February.
Albany-Schenectady-Troy, NY (#63)
Both #1 “Country 107.7” and #2 “Fly 92” add 1.1 shares.
Rank Station Format Owner/LMA Fall NDJ
1 WGNA-F country Regent 10.1 11.2
2 WFLY CHR Pamal 5.8 6.9
3 WGY news/talk Clear Channel 6.4 6.8
4 WYJB soft AC Pamal 6.2 5.8
5 WTRY-F oldies Clear Channel 4.4 5.3
6 WRVE hot AC Clear Channel 5.9 5.0
7 WKLI-F+ oldies Pamal 5.1 4.7
7 WPYX classic rock Clear Channel 5.0 4.7
9 WAJZ rhy. CHR Pamal 4.5 3.9
10 WGDJ talk Capital Bcstg 2.2 2.7
11 WHRL modern rock Clear Channel 2.6 2.5
12 WTMM-F sports Regent 2.1 2.3
13 WQBK-F* rock Regent 2.1 2.2
14 WKKF CHR Clear Channel 2.3 2.1
15 WBZZ AC Regent 1.7 1.7
16 WROW+ talk Pamal 1.9 1.6
16 WEQX modern rock Northshire 1.5 1.6
18 WZMR+ rock Pamal 1.5 1.5
19 WPTR c. Christian DJR Bcstg 0.7 0.8
19 WBUG-F country Roser 0.6 0.8
21 WFFG-F country Pamal 0.6 0.7
22 WABY standards Anastos 0.6 0.6
23 WQAR AC Anastos 0.6 0.5
24 WOFX sports Clear Channel 0.4 0.4
*Simulcast: WQBK-F/WQBJ
+Recent changes from the M-Street database: WKLI flips to adult Hits,
Oldies move from WKLI to WROW, and WZMR flips to country in February.
Tucson, AZ (#60)
Christmas helps “Mix” (+0.4) pull ahead of KIIM-FM (-0.5).
Rank Station Format Owner/LMA Fall NDJ
1 KMXZ-F AC Journal 8.8 9.2
2 KIIM-F country Citadel 9.2 8.7
3 KRQQ CHR Clear Channel 6.4 7.2
4 KCMT reg’l Mex. Lotus 5.6 5.1
5 KOHT urban Clear Channel 5.6 5.0
6 KNST news/talk Clear Channel 5.1 4.8
7 KFMA modern rock Lotus 4.9 4.3
8 KLPX classic rock Lotus 3.6 4.2
9 KQTH talk Journal 3.2 4.0
10 KHYT classic hits Citadel 3.4 3.9
11 KWMT-F adult altern. Clear Channel 2.8 3.3
12 KGMG rhythmic old. Journal 2.9 3.0
13 KTUC standards Citadel 2.7 2.6
14 KSZR adult hits Citadel 2.0 2.3
15 KTZR-F Span. hits Clear Channel 2.8 1.7
16 KCEE standards Good News 1.6 1.3
17 KFFN sports Journal 1.2 1.0
17 KXEW tejano Clear Channel 1.0 1.0
17 KCUB sports Citadel 1.0 1.0
17 KZLZ reg’l Mex. CSVJ, LLC 0.9 1.0
17 KWFM oldies Clear Channel 0.7 1.0
22 KVOI talk Good News 0.9 0.9
23 KJLL talk Hudson 0.8 0.7
24 KEVT reg’l Mex. One Mart 1.1 0.5
24 KGVY standards Radio Group 0.6 0.5
26 KYOT-F smooth jazz Clear Channel 0.4 0.4
26 KRDX+ oldies Desert West 0.4 0.4
+Recent changes from the M-Street database: KRDX flipped from adult
alternative in September.
Honolulu, HI (#64)
“Hawaiian 105” (+0.3,#2) pulls ahead of rival “Island 98.5.”
Rank Station Format Owner/LMA Fall NDJ
1 KSSK-F AC Clear Channel 11.2 10.7
2 KINE-F Hawaiian Cox Media 6.1 6.4
3 KDNN Hawaiian Clear Channel 6.1 5.9
4 KRTR-F AC Cox Media 5.8 5.5
5 KCCN-F Hawaiian Cox Media 5.2 5.0
6 KHUI standards Salem 4.8 4.2
6 KUMU-F* AC Visionary 3.9 4.2
6 KDDB rhy. CHR Visionary 3.9 4.2
9 KKEA** sports Pacific Basin 4.1 4.1
10 KPHW urban Cox Media 4.5 3.8
11 KSSK AC Clear Channel 3.9 3.6
12 KKOL-F oldies Salem 2.8 3.3
13 KQMQ-F CHR Visionary 2.8 3.1
13 KIKI-F rhy. CHR Clear Channel 2.6 3.1
15 KPOI-F classic hits Visionary 3.4 3.0
16 KHVH talk Clear Channel 3.0 2.9
17 KUCD modern rock Clear Channel 3.3 2.7
18 KAIM-F c. Christian Salem 2.3 2.5
19 KHBZ talk Clear Channel 1.6 1.8
20 KHCM-F country Salem 2.0 1.6
21 KORL-F smooth jazz Hochman 1.2 1.5
22 KHNR news/talk Salem 1.1 1.4
23 KRTR ez list Cox Media 0.8 1.1
24 KNDI ethnic/religious Broadcst House 0.9 0.8
24 KGU religious Salem 0.6 0.8
26 KZOO Japanese Polynesian 0.5 0.7
27 KPHI ethnic Hochman 0.8 0.6
28 KLHT religious Calvary Chap. ** 0.5
*Simulcasts: KUMU-AM/FM.
**KKEA has a JSA with Cox Media Group.
12+ AQH Shares, Mon-Sun, 6 am to midnight.
May not be quoted or reproduced without prior written permission from Arbitron. Copyright 2009. Formats of stations listed reflect the analysis and groupings of M Street
Corp. and may differ from the station’s opinions or interpretations. Complete Ratings are reported daily online at www.StationRatings.com. Ratings are reported at 5pm daily.
MORE NEWS >> InsideRadio.com
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RESEARCH Wednesday, March 24, 2010
• TAMPA, FL Data provided by The Media Audit
October - December, 2009
Copyright 2010 The Media Audit
Annual Household Income—$75,000 Plus
31.7% of Adults in Tampa have Annual Household Incomes of $75,000+. Note that The Media Audit includes non-coms in its rankings.
Conversion Ratio is the final column at right. Conversion Ratio = “Most Often” Rating Divided By Cume Rating
-- CUME -- -- MOST OFTEN --
Rank Cluster or Station Persons Rating Comp. Index Persons Rating Comp. Index Conv. Ratio
1 WFLA-AM (Clear Channel) 128,514 18.5 46.8 147 85,508 12.3 40.6 127 66.5
2 WFLZ-FM (Clear Channel) 108,441 15.6 50.2 158 53,833 7.8 71.2 224 49.6
3 WQYK-FM (CBS Radio) 86,935 12.5 40.7 128 21,726 3.1 28.5 89 25.0
4 WDAE-AM (Clear Channel) 82,016 11.8 58.9 185 37,997 5.5 56.5 178 46.3
5 WHPT-FM (Cox Media) 73,317 10.6 39.9 125 29,901 4.3 53.4 168 40.8
6 WUSF-FM (U/Southern FL) 65,025 9.4 43.4 136 40,715 5.9 46.0 145 62.6
7 WFUS-FM (Clear Channel) 61,149 8.8 38.4 120 30,312 4.4 41.5 130 49.6
8 WRBQ-FM (CBS Radio) 57,504 8.3 48.7 153 27,421 4.0 51.5 162 47.7
9 WBTP-FM (Clear Channel) 55,515 8.0 39.4 124 53,601 7.7 74.3 234 96.6
10 WSJT-FM (CBS Radio) 55,465 8.0 37.6 118 9,130 1.3 31.5 99 16.5
11 WMTX-FM (Clear Channel) 46,291 6.7 48.2 152 14,344 2.1 27.7 87 31.0
12 WXTB-FM (Clear Channel) 42,840 6.2 37.9 119 31,683 4.6 91.0 286 74.0
13 WWRM-FM (Cox Media) 42,718 6.2 46.4 146 14,518 2.1 55.2 174 34.0
14 WSUN-FM (Cox Media) 38,765 5.6 26.1 82 4,213 0.6 7.5 23 10.9
15 WPOI-FM (Cox Media) 34,780 5.0 17.4 54 8,430 1.2 12.2 38 24.2
16 WTMP-AM (S. Savage) 33,196 4.8 46.6 146 * * * * *
17 WXGL-FM (Cox Media) 31,838 4.6 30.9 97 1,375 0.2 2.9 9 4.3
18 WDUV-FM (Cox Media) 28,767 4.2 15.8 49 14,105 2.0 12.2 38 49.0
19 WMNF-FM (N Stubblefield) 25,330 3.7 42.6 134 17,823 2.6 45.2 142 70.4
20 WWBA-AM (Genesis) 24,354 3.5 44.5 140 3,767 0.5 22.8 71 15.5
21 WGUL-AM (Salem) 19,878 2.9 59.2 186 2,534 0.4 30.0 94 12.7
Top 5 Clusters —
1 CLEAR CHANNEL 415,308 59.9 45.7 143 307,280 44.3 52.1 164 74.0
2 CBS RADIO 197,755 28.5 40.1 126 63,980 9.2 32.7 103 32.4
3 COX MEDIA GROUP 184,605 26.6 27.3 85 72,544 10.5 19.6 61 39.3
4 SCOTT SAVAGE RADIO 33,196 4.8 40.8 128 * * * * *
5 GENESIS COMMUNT. 29,565 4.3 47.4 149 8,978 1.3 41.4 130 30.4
•TAMPA, FL October - December, 2009
Annual Household Income—$50,000 Plus
45.5% of Adults in Tampa have Annual Household Incomes of $50,000+. Note that The Media Audit includes non-coms in its rankings.
-- CUME -- -- MOST OFTEN --
Rank Cluster or Station Persons Rating Comp. Index Persons Rating Comp. Index Conv. Ratio
1 WFLA-AM (Clear Channel) 181,983 18.3 66.3 145 125,888 12.7 59.7 131 69.2
2 WQYK-FM (CBS Radio) 126,516 12.7 59.2 130 40,125 4.0 52.6 115 31.7
3 WFLZ-FM (Clear Channel) 119,385 12.0 55.3 121 58,505 5.9 77.4 170 49.0
4 WHPT-FM (Cox Media) 107,064 10.8 58.2 127 36,218 3.6 64.7 142 33.8
5 WDAE-AM (Clear Channel) 106,757 10.7 76.6 168 53,085 5.3 79.0 173 49.7
6 WUSF-FM (U/Southern FL) 102,837 10.3 68.7 150 52,097 5.2 58.9 129 50.7
7 WBTP-FM (Clear Channel) 94,581 9.5 67.0 147 70,116 7.1 97.2 213 74.1
8 WFUS-FM (Clear Channel) 87,465 8.8 54.9 120 33,499 3.4 45.8 100 38.3
9 WSJT-FM (CBS Radio) 86,755 8.7 58.8 129 17,136 1.7 59.1 129 19.8
10 WRBQ-FM (CBS Radio) 79,601 8.0 67.4 148 31,742 3.2 59.7 131 39.9
11 WXTB-FM (Clear Channel) 72,219 7.3 64.0 140 31,683 3.2 91.0 200 43.9
12 WSUN-FM (Cox Media) 62,209 6.3 41.9 92 17,326 1.7 31.0 68 27.9
13 WMTX-FM (Clear Channel) 58,069 5.8 60.5 132 24,993 2.5 48.2 106 43.0
14 WTMP-AM (S. Savage) 55,747 5.6 78.2 171 22,551 2.3 65.7 144 40.5
15 WPOI-FM (Cox Media) 55,480 5.6 27.8 60 9,163 0.9 13.2 29 16.5
16 WWRM-FM (Cox Media) 51,673 5.2 56.2 123 22,529 2.3 85.7 188 43.6
17 WDUV-FM (Cox Media) 51,650 5.2 28.4 62 24,403 2.5 21.1 46 47.2
18 WXGL-FM (Cox Media) 47,634 4.8 46.2 101 16,116 1.6 34.5 75 33.8
19 WWBA-AM (Genesis) 44,389 4.5 81.1 178 14,588 1.5 88.4 194 32.9
20 WMNF-FM (N. Stubblefield) 32,215 3.2 54.2 119 21,738 2.2 55.1 121 67.5
21 WYUU-FM (CBS Radio) 23,793 2.4 42.9 94 3,813 0.4 13.6 29 16.0
Top 5 Clusters —
1 CLEAR CHANNEL 576,715 58.0 63.4 139 401,666 40.4 68.1 149 69.6
2 CBS RADIO 292,725 29.4 59.3 130 97,164 9.8 49.7 109 33.2
3 COX MEDIA GROUP 275,104 27.7 40.6 89 125,757 12.6 34.0 74 45.7
4 SCOTT SAVAGE RADIO 55,747 5.6 68.5 150 22,551 2.3 50.7 111 40.5
5 GENESIS COMMUNT. 49,600 5.0 79.6 174 19,798 2.0 91.2 200 39.9
MORE NEWS >> InsideRadio.com
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CLASSIFIEDS Wednesday, March 24, 2010
GENERAL SALES MANAGER - CBS - LAS VEGAS
CBS Radio Las Vegas is in search of a motivated and enthused
General Sales Manager to lead the sales
team of Newsradio 840 KXNT. If you
love developing and selling great ideas
for a wide variety of local businesses, this
may be the perfect situation for you. The
ideal candidate will possess experience
in, and a passion for news/talk radio
sales and sales management and an understanding of digital media
and NTR programs and events. Live in a great place and put your
experience to work in a great organization. We need a special leader
to take Las Vegas news and talk leader to new heights! Previous
sales management experience in news/talk radio required. Bachelor’s
Degree or equivalent experience. Must have a valid driver’s license
and reliable transportation.
Submit your resume/application online: www.cbsradio.com.
CBS Radio is an equal opportunity employer.
PROGRAM DIRECTOR - DETROIT
CBS Radio Detroit has an immediate opening for Program Director
for its heritage all news station WWJ NEWSRADIO 950. We seek a
dedicated programmer to guide and lead this station to further growth
in 2010. Responsibilities include, but are not limited to overseeing all
programming departments including digital.
SEEKING NEW CHALLENGE
Employed Market Manager
of multi-station Midwestern
cluster. 2009 was our best year
– up over 20%, and THIS year
is up 15%. Proven track record
in major, large and medium
markets as GM, DOS, or GSM
that includes radio and cable.
Seeking Market Manager/
General Manager position in
large/medium market Southeast,
South Central, or Southwestern
U.S. CSS trained, creative, good
communicator, motivator, superb
sales trainer, with the ability
to consistently hit sales and
programming objectives. I will
bring your cluster to new levels
of success.
Need a proven winner?
Send a note to:
reply@insideradio.com.
All communication is
confidential.
Required Skills/Experience: Ability to recruit and develop “A” talent.
Strong understanding of PPM. Creating a strategic plan. Understanding
how digital is used throughout our brand. All news experience
preferred. Knowledge of Detroit Market preferred. Must have
proven track record of ratings
success in spoken word/news
talk format. Bachelor Degree
required. Please apply online
to: www.cbsradio.com. CBS
Radio in an EEO employer.
ACCOUNT EXECUTIVE - BOSTON MA
Progressive Talk Station in Boston is looking to hire a creative
account executive for an upstart “Progressive Talker” in Boston,
MA. The successful candidate must have 2+ years experience in radio
sales with public affairs and political experience preferred. This is an
excellent opportunity in a top #10 market for anyone looking to be
part of building a brand and has great room for growth. If you think
you have what it takes to succeed in a fast-paced company bring your
contacts and start ASAP.
Please send your cover letter and resume to:
Sina@revolutionboston.com
or, fax to: 617-237-1214.
No phone calls, please. EOE
Get Results! Find the Best Talent Here.
Call to place your ad today— (800) 640-8852
MORE NEWS >> InsideRadio.com
SALES MANAGER
Classic Rock Station WZOW in
South Bend, IN is looking for
a Sales Manager. Applicants
should have a successful history
of managing local and national
radio sales, hiring, training,
executing promotional plans and
working with programmers.
Qualified candidates should
send cover letter/resume to:
arthur@artisticradio.com
Subj: “Management Position”
EOE
INSIDE RADIO, Copyright 2010. www.InsideRadio.
com. All rights reserved. No part of this publication may
be copied, reproduced, refaxed, or retransmitted in any
form. Address: P.O. Box 442, Littleton, NH 03561. To
advertise, call 800-640-8852. Classifieds, email: ads@
InsideRadio.com. Subscribe to INSIDE RADIO for 12
months. Monthly subscription $39.95 billed to your credit
card. Call (800) 248-4242 to subscribe. Managing Editor,
Frank Saxe frank@insideradio.com 800-290-6301/Senior
Editor, Paul Heine paul@insideradio.com. GM/ Publisher,
Gene McKay 800-640-8852.
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