11.07.2012 Views

Sustainable Development

Sustainable Development

Sustainable Development

SHOW MORE
SHOW LESS

Transform your PDFs into Flipbooks and boost your revenue!

Leverage SEO-optimized Flipbooks, powerful backlinks, and multimedia content to professionally showcase your products and significantly increase your reach.

SuStainable <strong>Development</strong><br />

The essential of our commitments 2008


For a more beautiFul worlD<br />

Cover: Jenoy Joykutty inspecting solar water heating<br />

panels at our facility in Pune, India. These are a very cost<br />

effective and environmentally friendly alternative to the use<br />

of fuel/diesel, and perfect for this location.


2008 HigHligHts<br />

water use cut by 6.9%<br />

Greenhouse gas emissions cut by 6.6%<br />

95% of waste recycled, reused<br />

or used in energy production<br />

100%<br />

of cardboard packaging came<br />

from sustainably managed forests<br />

99% of raw materials assessed for<br />

persistence, bio-accumulation and toxicity<br />

ContentS<br />

100 years of values – message from the Chairman and CEO p.02<br />

Commitments<br />

We have always embedded sustainability into our business p.04<br />

environment<br />

We are committed to protecting the beauty of the planet p.06<br />

Corporate social responsibility<br />

We believe in the valuable role that beauty plays in society p.10<br />

transparency<br />

Our promise of beauty is a responsible one p.14<br />

For more detailed information, consult the group Internet site:<br />

www.loreal.com<br />

628 patents registered<br />

accident rate cut by 18%<br />

50% of our international brands<br />

headed by women<br />

58%<br />

of employees<br />

received training<br />

€188 million<br />

of profit shared with employees<br />

€18 million<br />

made in donations


2<br />

100 yEArS Of valuEs<br />

For a whole century, L’Oréal has been committed to the adventure of beauty. From the single<br />

brand started by Eugène Schueller, in Paris, in 1909, L’Oréal has become the world’s largest<br />

beauty company. It is an achievement secured by a rigorous scientific approach, a hunger for<br />

international expansion and an ongoing quest for innovation and quality – an achievement that<br />

is the proof of the outstanding talent, commitment and values of the men and women who have<br />

been L’Oréal these hundred years.<br />

2008 saw a reaffirmation of the aspirations of our company:<br />

• we set challenging new targets: by 2015 we aim to cut greenhouse gas emissions by half overall,<br />

and cut water and waste by half per unit of finished product,<br />

• we are already making good progress: between 2003 and 2008 energy consumption fell by 17%,<br />

direct carbon dioxide emissions by 23%, water consumption by 25% and waste by 26%,<br />

• employee programmes, like “l’oréal & me” and the Pulse survey, demonstrated our ambition<br />

to be a great place to work,<br />

• our pledge on diversity goes from strength to strength while the launch of the ethical Risk<br />

evaluation Tool and the Responsible supply Chain Portal further showed our commitment to<br />

practising business fairly,<br />

• the l’oréal Corporate Foundation continued to develop its initiatives in education, science and<br />

solidarity – particularly in the “For Women in science” programme to encourage and support<br />

female scientists.<br />

In this centenary year for l’oréal, we believe more than ever in the spirit of adventure. We are deeply<br />

committed to ensuring that l’oréal is among the most exemplary corporations of the 21 st century<br />

in the sustainability of our business.<br />

Sir Lindsay Owen-Jones Jean-Paul Agon<br />

Chairman Chief executive officer<br />

L’oRÉAL 2008 susTaInable develoPmenT<br />

ambitious targets<br />

in sustainable<br />

development by<br />

2015<br />

-50%<br />

greenhouse gas<br />

emissions<br />

-50%<br />

waste generation per<br />

unit of finished<br />

product<br />

-50%<br />

water consumption<br />

per unit of finished<br />

product


Jean-Paul Agon, Chief Executive Officer, and Sir Lindsay Owen-Jones, Chairman.<br />

We are deeply committed to ensuring<br />

that l’Oréal is among the most exemplary<br />

corporations of the 21 st century in the<br />

sustainability of our business.<br />

susTaInable develoPmenT L’oRÉAL 2008 3


4<br />

Commitments<br />

WE hAvE ALWAyS EmbEddEd<br />

sustainability intO Our businEss<br />

L’oRÉAL 2008 susTaInable develoPmenT<br />

> Parabel (our duty free warehouse) in Miami,<br />

Florida (United States), won the Excellence<br />

in EH&S award for warehouses for 2009.


❚ builDinG on a Century<br />

oF valueS<br />

For a hundred years l’oréal has been driven by<br />

the values of integrity, responsibility, and<br />

respect for people and the environment. our<br />

centenary is an opportunity to reaffirm our<br />

vision and values: a robust scientific approach,<br />

a constant quest for innovation, a taste for real<br />

challenge, and a commitment to diversity and<br />

to the environment.<br />

These values are the bedrock of our company and<br />

the foundation of our sustainability strategy.<br />

❚ a SuStainable Growth<br />

StrateGy<br />

l’oréal believes that organic growth should be<br />

the main focus of our development. The group<br />

ensures that brands are balanced across countries<br />

and sectors, and increases the rate of<br />

international expansion through a selective<br />

acquisition policy. However, growth is never<br />

FaSt FaCt<br />

Leading<br />

on SuStainabiLity<br />

L’Oréal was independently<br />

acknowledged to be one of<br />

the 100 most sustainable<br />

companies in the world in<br />

2008, for the second year<br />

running.<br />

achieved at the expense of our corporate social<br />

responsibility.<br />

The sustainability of our business was widely<br />

recognised in 2008:<br />

• l’oréal was acknowledged to be one of the<br />

hundred most sustainable companies in the<br />

world by the us research organisation Innovest,<br />

as well as a sector leader in managing<br />

environmental, social and governance risks,<br />

• l’oréal is listed on several indices of socially<br />

responsible and sustainable companies,<br />

including FTse4Good, aPsI eurozone and<br />

ethibel.<br />

• l’oréal Ceo Jean-Paul agon received the<br />

stanley C. Pace leadership in ethics award<br />

in recognition of the company’s exemplary<br />

ethical management.<br />

❚ operatinG in an ethiCal<br />

manner<br />

ethics are at the heart of l’oréal’s values. In 2008<br />

the company introduced the ethical Risk evaluation<br />

and analysis Tool, allowing managers to<br />

evaluate ethical risks and develop plans to<br />

minimise them. ethics have been incorporated<br />

into all main training programmes and the ethics<br />

open Talk website allows direct discussion of<br />

ethical issues with the Group director of ethics.<br />

Country reporting was extended to all sections<br />

of the Code of business ethics.<br />

l’oréal supports the fight against corruption,<br />

including bribery and facilitation payments. our<br />

approach is covered extensively in the company’s<br />

Code of business ethics, ethical Risk<br />

evaluation and analysis Tool, our Purchasing<br />

Code and training courses.<br />

l’oréal will not employ anyone who is less than<br />

16 years old – an age higher than that set by the<br />

International labour organisation (Ilo). all our<br />

suppliers are required to comply at the very<br />

least with Ilo guidelines.<br />

❚ praCtiSinG SaFe anD<br />

reSponSible buSineSS<br />

l’oréal’s priority is to ensure that our products<br />

pose no risk to human health. To that end we<br />

evaluate our products using the strictest criteria,<br />

wherever the product is sold. We are committed<br />

to integrating sustainability in product<br />

design and development. during 2008 we<br />

formalised our long-standing consumer policies<br />

and commitments into a comprehensive<br />

Corporate Consumer Responsibility vision (see<br />

page 14 and 15).<br />

❚ SaFety oF employeeS:<br />

a key priority<br />

l’oréal has a simple goal for the health and<br />

safety of employees: zero accidents. We are<br />

making good progress towards this goal, with<br />

only 3.7 hours of lost time per million worked<br />

across the company – an 18% reduction on 2007.<br />

For 2009 we plan a further reduction of 13.5%.<br />

We have launched several programmes to realise<br />

our zero accidents ambition, including a pilot<br />

safety course for senior managers at the<br />

renowned business school Insead.<br />

susTaInable develoPmenT L’oRÉAL 2008 5


6<br />

Environment<br />

WE ArE COmmIttEd tO PrOtECtIng<br />

thE bEauty Of thE planEt<br />

L’oRÉAL 2008 susTaInable develoPmenT<br />

> The team of<br />

ecotoxicologists<br />

apprehends the<br />

behaviour of raw<br />

materials in the<br />

environment.


❚ reDuCinG our impaCt<br />

on natural Capital<br />

We made steady progress during 2008 towards<br />

reducing our impact on the planet:<br />

• overall water use reduced by 6.9%, corresponding<br />

to 3.4% per finished product<br />

(exceeding our target of 3%),<br />

• carbon dioxide (Co 2 ) emissions reduced by<br />

6.6% (exceeding our target of 2%),<br />

• waste per finished product reduced by 0.5%<br />

– however, we missed our target of an overall<br />

reduction in waste of 5%,<br />

• sulphur dioxide (so 2 ) emissions reduced by<br />

28.3%,<br />

• volatile organic compound (voC) emissions<br />

reduced by 15.4%,<br />

• wastewater 4% cleaner,<br />

• all pulp used in cardboard sourced from sustainable<br />

forests,<br />

• plastic in bottles reduced by 800 tonnes<br />

through lighter packaging.<br />

❚ reSponSible SourCinG<br />

The selection of sustainable raw materials is<br />

essential to developing sustainable products.<br />

l’oréal uses four main tools to evaluate the<br />

impact of our raw materials:<br />

• our Sustainability Assessment Framework<br />

estimates the effect of our raw materials on<br />

the environment, the health of consumers and<br />

employees, and the lives of our suppliers and<br />

consumers – especially in developing nations.<br />

Working closely with suppliers is vital and to<br />

that end in 2008 we introduced an extranet<br />

website to speed up deployment of the<br />

FaSt FaCt<br />

Zero LandfiLL<br />

Our long-term goal<br />

is zero waste to landfill.<br />

Already half our sites meet<br />

this target. However, in<br />

some countries we are<br />

limited by the local<br />

infrastructure.<br />

Framework by suppliers and to help in product<br />

eco-design,<br />

• green chemistry – using this approach we are<br />

establishing processes that are more ecofriendly,<br />

• persistence, bioaccumulation and toxicity – to<br />

date 99% of our entire raw material portfolio<br />

has been assayed against these criteria. We<br />

also introduced an indicator to determine the<br />

overall toxicity of a formula through the contribution<br />

of each raw material. In 2008, 20% of<br />

the raw materials in our portfolio, corresponding<br />

to 80% of the volume used, were evaluated<br />

in this way,<br />

• our Plant data Sheets measure the impact of<br />

ingredient use on biodiversity.<br />

2008 saw several advances by l’oréal for the<br />

protection of biodiversity. In January we committed<br />

to sourcing all our palm oil from suppliers<br />

approved by the Round Table on sustainable<br />

Palm oil (RsPo) – founded by WWF, the RsPo<br />

seeks to protect rainforests and the local people.<br />

l’oréal also supports the moratorium on<br />

illegal deforestation in Indonesia and malaysia<br />

set up by Greenpeace and has agreed to<br />

improve the traceability of our palm oil and<br />

derivatives.<br />

our partnership with the Carbon disclosure<br />

Project encourages suppliers to measure and<br />

reduce their emissions of greenhouse gases.<br />

FaSt FaCt<br />

SuStainabiLity in Pune<br />

Our factory in Pune<br />

(India) has pioneered<br />

the use of wormeries<br />

to convert waste sludge<br />

into useful manure.<br />

Now 99% of waste from<br />

this site is recovered.<br />

susTaInable develoPmenT L’oRÉAL 2008 7


8<br />

Environment<br />

WE ARE COMMittED tO PROtECtiNg<br />

tHE BEAUtY OF tHE PlANEt<br />

❚ eCo-DeSiGninG new<br />

inGreDientS<br />

l’oréal is continuing to roll out its Green Chemistry<br />

programme, based on three principles:<br />

• the use of raw materials from renewable<br />

sources,<br />

• the development of processes that reduce<br />

waste and the amount of energy needed for<br />

production,<br />

• the generation of environmentally friendly<br />

ingredients.<br />

Green Chemistry allowed us to launch Pro-<br />

Xylane in 2006, the first anti-ageing active<br />

ingredient designed according to these principles.<br />

now all raw materials being developed are<br />

systematically analysed using Green Chemistry<br />

criteria. The information gathered is shared with<br />

suppliers allowing l’oréal to introduce ingredients<br />

made from raw materials of vegetable<br />

origin and to set up processes with a much<br />

lower environmental impact.<br />

For instance, in 2008 partnerships with other<br />

organisations led to the discovery of new environmentally<br />

friendly processes based on biocatalysis.<br />

❚ aDDreSSinG ControverSy<br />

on inGreDientS<br />

For l’oréal, the protection of its employees and<br />

customers is of paramount importance. The<br />

company is eliminating or reducing the use of<br />

phthalates, long-chain parabens, secondary<br />

amines, triclosan, nitrated musk, siloxane d4<br />

and heavy metals. We are researching the<br />

effects of endocrine modulators. We have never<br />

L’oRÉAL 2008 susTaInable develoPmenT<br />

FaSt FaCt<br />

Protecting<br />

endangered SPecieS<br />

In 2008 L’Oréal gave<br />

priority to the plant<br />

extract Orchis Mascula<br />

cultivated in the<br />

laboratory rather than<br />

in the wild to ensure that<br />

our use would not affect<br />

this endangered plant.<br />

included genetically modified ingredients<br />

in our products.<br />

l’oréal is a member of a number of groups<br />

– including the International Council on<br />

nanotechnology (ICon) and the european<br />

nanoInteract Programme – which ensure that<br />

the use of nanotechnology is safe both to<br />

humans and the environment.<br />

The first sunscreen filtering system that strikes<br />

a balance between uva and uvb rays is now on<br />

offer, and new hair dyes have been developed<br />

to take account of allergies.<br />

❚ proteCtinG the Global<br />

eCoSyStem<br />

We always try to strike the right balance<br />

between natural and man-made (chemical)<br />

ingredients when choosing and developing our<br />

raw materials.<br />

We are proud that in 2008:<br />

• 40% of all ingredients used were of vegetable<br />

origin,<br />

• as part of our efforts to replace fossil-fuel<br />

based ingredients with those from renewable<br />

resources we introduced a new solvent<br />

extracted from plants to replace an equivalent<br />

of hydrocarbon origin,<br />

• around thirty organic or fair trade ingredients<br />

were added to our portfolio.<br />

l’oréal joined 140 other businesses in signing<br />

the Poznan Communiqué to world leaders,<br />

calling for a strong international framework to<br />

tackle climate change.<br />

We recognise the importance of guiding our<br />

suppliers to a low carbon future. Working with<br />

the Carbon disclosure Project’s ‘supply Chain<br />

leadership Collaboration’ initiative since 2007,<br />

we help our suppliers measure and manage<br />

their carbon emissions. We intend to expand<br />

this collaboration in 2009.<br />

FaSt FaCt<br />

targetS for 2009<br />

• CO 2 emissions by 2%.<br />

• Energy per finished<br />

product by 5%.<br />

• Water use per finished<br />

product by 3%.


FaSt FaCt<br />

KiehL’S biodegradabLe<br />

body cLeanSer<br />

In 2008 Kiehl’s launched<br />

an Aloe Vera body<br />

cleanser that is formulated<br />

only using biodegradable<br />

ingredients. And the<br />

packaging is 100%<br />

recycled.<br />

❚ ambitiouS tarGetS For<br />

a SuStainable Future<br />

In 2008 l’oréal made one of its most important<br />

announcements ever: ambitious long-term<br />

environmental targets that will make a significant<br />

contribution to the preservation of the beauty<br />

of our planet.<br />

based on our performance in 2005, and calculated<br />

on a like-for-like basis, by 2015 l’oréal will:<br />

• - 50% greenhouse gas emissions,<br />

• - 50% water use per unit of finished product,<br />

• - 50% waste generated per unit of finished<br />

product.<br />

> Photovoltaics panels, Burgos factory (Spain).<br />

FaSt FaCt<br />

carbon neutraL<br />

in burgoS<br />

L’Oréal’s factory in<br />

Burgos (Spain) has made<br />

a public commitment to<br />

be carbon neutral by 2015,<br />

by using a mix of solar<br />

arrays, biofuels and<br />

geothermal energy.<br />

susTaInable develoPmenT L’oRÉAL 2008 9


10<br />

Corporate social responsibility<br />

WE bELIEvE In thE vALuAbLE rOLE<br />

that bEauty plays in sOCiEty<br />

L’oRÉAL 2008 susTaInable develoPmenT<br />

> Nancy Kim, Laureate 2008<br />

for Asia-Pacific, signing<br />

the Charter of Commitment<br />

for Women in Science.


❚ beauty valueS knowleDGe<br />

The l’oréal-unesCo For Women in science is<br />

our philanthropy flagship programme. We believe<br />

that there are too few women in scientific<br />

research, and that greater participation of women<br />

would bring significant benefits to science and<br />

the world. 2008 marked the tenth anniversary of<br />

the awards. on 6 th march 2008, over 40 of the<br />

programme’s award laureates signed the Charter<br />

of Commitment For Women in science, to<br />

promote science, support the cause of women<br />

and change the image of science. The “For<br />

Women in science programme” has now<br />

been extended to Fellowship programmes in<br />

40 countries and there are now pan-african science<br />

fellowships for young women in Cameroon,<br />

Ghana and nigeria, and pan-arab fellowships in<br />

the united arab emirates, egypt, Tunisia, Kuwait<br />

and saudi arabia. l’oréal’s innovative “Hairdressers<br />

against aIds” programme has now<br />

been extended to 24 countries, with a network<br />

FaSt FaCt<br />

SuPPorting femaLe<br />

ScientiStS<br />

Every year five outstanding<br />

female scientists won each<br />

to further their research,<br />

thanks to the L’Oréal-<br />

UNESCO “For Women in<br />

Science” award.<br />

of 2.5 million hairdressers. The purpose of the<br />

programme is to give hairdressers the<br />

knowledge and the means of alerting their<br />

clients to the risks of aIds and the methods of<br />

protection.l’oréal supports many other initiatives,<br />

including:<br />

• the nicolas Hulot Foundation for nature<br />

and mankind which raises awareness and<br />

knowledge of environmental issues,<br />

• the “sciences Po accessible programme” to<br />

help disabled people study at this prestigious<br />

institution,<br />

• the mentoring programme at the Cité des<br />

sciences et l’industrie to help children from<br />

disadvantaged backgrounds succeed in<br />

school.<br />

❚ beauty nurtureS<br />

SelF-eSteem<br />

l’oréal believes in the ability of beauty to<br />

nurture self-esteem. Through a number of philanthropic<br />

and research activities we are making<br />

beauty a means of recovery or comfort for those<br />

with mental, physical or social problems:<br />

• with médecins du monde, l’oréal supports<br />

“opération sourire”, to restore the appearance<br />

of people who suffer from facial malformations<br />

caused by war, illness, or malnutrition.<br />

surgery helps victims return to normal life<br />

and re-integrate with confidence into society.<br />

at present l’oréal supports seven such missions<br />

which offered surgery to 266 individuals<br />

during 2008,<br />

• since 2001 l’oréal has supported “la vie de<br />

Plus belle” in France, which organises free<br />

FaSt FaCt<br />

bringing<br />

SeLf-eSteem<br />

266 adults and children<br />

benefited from surgery<br />

to address facial<br />

malformations caused<br />

by war, illness or<br />

malnutrition as a result<br />

of L’Oréal’s support<br />

for “Opération Sourire”<br />

in Cambodia, Niger,<br />

Madagascar and Mongolia<br />

in 2008.<br />

skincare and make-up workshops in hospitals<br />

for women with cancer. In 2008 the group held<br />

188 workshops, reaching 1,487 women,<br />

• “la maison de solenn” and “la maison des<br />

adolescents” provide an innovative treatment<br />

programme for young people with self-image<br />

problems,<br />

• “la maison des Femmes” in montrouge is a<br />

secure home for women suffering from<br />

enduring exclusion and violence.<br />

overall, l’oréal donated €18 million in corporate<br />

philanthropy around the world in 2008 to<br />

contribute to projects that serve the wider<br />

community and that reflect the values we have<br />

upheld for a century. The goal of the group’s<br />

philanthropic mission is to implement exem-<br />

susTaInable develoPmenT L’oRÉAL 2008 11


12<br />

Corporate social responsibility<br />

WE BEliEvE iN tHE vAlUABlE ROlE<br />

tHAt BEAUtY PlAYs iN sOCiEtY<br />

FaSt FaCt<br />

SociaL auditS in 2009<br />

We aim to carry out checks<br />

on the working conditions<br />

of 500 suppliers globally,<br />

meaning we will have<br />

audited almost all of our<br />

suppliers by the end<br />

of 2009.<br />

plary, adaptable programmes internationally<br />

and develop initiatives that can take root in the<br />

local environment.<br />

❚ beauty SupportS Fair<br />

traDe<br />

during 2008 l’oréal pursued two new fair trade<br />

agreements: sourcing centella asiatica, and<br />

madecassoside from madagascar and argan oil<br />

from morocco. Producers get a fair return for<br />

their products and can reinvest in their community.<br />

In addition, l’oréal laboratories integrated<br />

a further five ingredients from The body<br />

shop’s Community Trade Programme into the<br />

portfolio used for other brands, benefiting cooperatives<br />

in nicaragua (producing sesame oil),<br />

Paraguay (cane sugar), Italy (olive oil), Ghana<br />

(cocoa butter) and brazil (soya). moreover,<br />

during 2008 the company chose not to apply<br />

for five patents because they failed to comply<br />

with our fair trade criteria.<br />

L’oRÉAL 2008 susTaInable develoPmenT<br />

To ensure that working conditions are acceptable<br />

in the factories we source from around<br />

the world, every year we engage specialist auditors<br />

to carry out thorough checks. In 2008, 688<br />

such audits were done.<br />

❚ DiverSity iS beauty<br />

l’oréal makes an enormous effort to understand<br />

the characteristics and behaviour of different<br />

skin and hair types, so that we can offer diversity-adapted<br />

products, tailored to the tastes<br />

and requirements of people around the world.<br />

We are the only cosmetics business to have<br />

created 18 research centres around the world<br />

to study diversity in this way.<br />

l’oréal does not believe in one kind of beauty:<br />

beauty comes from difference. That is why the<br />

company is so committed to promoting diversity.<br />

Its 23 brands embody the countless ways<br />

of expressing beauty. moreover, diversity drives<br />

innovation and performance, enabling l’oréal<br />

to better develop products that meet consumer<br />

expectations.<br />

by the end of 2008, nearly 5,000 managers had<br />

undergone diversity training. This is designed<br />

to encourage local action. In belgium, for example,<br />

a new recruitment website has been established<br />

for people with disabilities.<br />

For l’oréal, 2008 was the year of disability initiatives.<br />

The first awards ceremony for action on<br />

disability was held in october 2008, the winners<br />

being selected by a jury of independent officials<br />

and l’oréal employees. moreover, as a result of<br />

the Pulse employee survey, 20 specific actions<br />

have been initiated to ensure that disabled<br />

employees are better integrated into the workforce<br />

and have the support required to fulfil<br />

their potential.<br />

also in 2008, l’oréal helped set up the first<br />

master’s degree in equal opportunity and<br />

diversity policies at the Institut d’Études Politiques<br />

in lille. In France, in december 2008,<br />

l’oréal formalised its commitment to gender<br />

equality by signing a corporate agreement with<br />

all French trade unions.<br />

❚ beauty CreateS<br />

wealth anD new job<br />

opportunitieS<br />

l’oréal believes that all our employees should<br />

share in the company’s success. so a collective<br />

annual bonus is in place in each country<br />

to reward performance and to motivate growth.<br />

In 2008 profit sharing paid out €188 million.<br />

our priority is to develop individuals, teams and<br />

organisations that contribute to building<br />

l’oréal’s competitive edge.<br />

2008 marked the 15 th anniversary of the company’s<br />

formal commitment to apprenticeships.<br />

since 1993 2,795 young people have been<br />

FaSt FaCt<br />

Women at the toP<br />

Women now make up<br />

37% of our management<br />

committees.


sponsored by l’oréal to enrol in work-study or<br />

“sandwich” training programmes, supervised<br />

by more than 2,000 mentors. In France our<br />

apprenticeship scheme operates well above the<br />

legally-mandated quota for the company.<br />

Throughout 2008, 77% of managers and 58%<br />

of all employees received training – the cost<br />

of which is equivalent to 2.6% of the company’s<br />

gross payroll spend. more than a thousand<br />

managers took part in Transition To…<br />

management programmes, while the senior<br />

executive Programme continued to offer career<br />

development opportunities to the company’s<br />

top 200 managers.<br />

> Staff at a L’Oréal training seminar.<br />

susTaInable develoPmenT L’oRÉAL 2008 13


14<br />

transparency<br />

Our PrOmISE OF bEAuty<br />

is a rEspOnsiblE OnE<br />

> Consumer Advisory Department,<br />

Saint-Ouen (France).<br />

L’oRÉAL 2008 susTaInable develoPmenT


During 2008 we formalised our long-standing consumer<br />

policies and commitments into a comprehensive Corporate<br />

Consumer Responsibility vision. This is an important step.<br />

It demonstrates that L’oréal is fully dedicated to our<br />

customers who buy more than 4.5 billion products<br />

every year.<br />

❚ we are enGaGeD in Seven<br />

key areaS:<br />

innovative and even more effective<br />

products<br />

We assess the efficacy of every product and are<br />

committed to launching those that bring a real<br />

result for the consumer.<br />

product safety<br />

l’oréal’s priority is to ensure that the use of our<br />

products poses no risk to human health. To that<br />

end we evaluate our products by the strictest<br />

criteria, wherever the product is sold.<br />

<strong>Sustainable</strong> marketing<br />

Increasingly, consumers are demanding that<br />

societal and environmental responsibility is built<br />

into the “dna” of brands. We are committed<br />

to integrating sustainability in product design,<br />

development, marketing and advertising.<br />

responsible advertising<br />

our Code of business ethics sets down clearly<br />

what l’oréal expects of our advertising. Key<br />

principles include ensuring that adverts are<br />

based on proven performance and data, and<br />

are consistent with the l’oréal spirit, especially<br />

in advertising to children and young people.<br />

In april 2008 we signed the French Government’s<br />

Charter for voluntary engagement on<br />

body Image. We want to ensure that our advertising<br />

is a tool to increase the perceived value<br />

of diversity and to fight against sterotypes.<br />

transparency and care<br />

Consumers should always have easy access to<br />

the advice and information they need, as well<br />

as effective complaints mechanisms when this<br />

proves necessary.<br />

We aim to have a Consumer advisory department<br />

in each country or zone in which we operate.<br />

To date we have 331 specialist Consumer<br />

advisors in more than 50 countries where we<br />

have a subsidiary. These advisors also serve the<br />

other countries where our products are sold.<br />

availability of our products<br />

We believe that a selective distribution network<br />

is indispensible to the existence of our<br />

industry and the preservation of the image<br />

and economic value of high-end branded<br />

products. nevertheless l’oréal, as a pioneering<br />

manufacturer, believes that internet sales<br />

FaSt FaCt<br />

fructiS educating<br />

conSumerS<br />

Garnier Fructis bottles<br />

carry information on<br />

recycling and saving<br />

water. In 2008 Garnier<br />

pledged to reduce the<br />

weight of plastic<br />

packaging by 15%,<br />

by 2012 at the latest.<br />

are a complementary channel to reach consumers,<br />

still in a relatively early stage of development.<br />

Sharing best practice with industry<br />

and outside interest groups<br />

We believe that our vision of Corporate Consumer<br />

Responsibility should be shared, because<br />

it is for the common good that its key principles<br />

are adopted across the industry.<br />

susTaInable develoPmenT L’oRÉAL 2008 15


16<br />

transparency<br />

OUR PROMisE OF BEAUtY<br />

is A REsPONsiBlE ONE<br />

FaSt FaCt<br />

reconStructed SKin<br />

In 2008 we carried out<br />

the following tests on<br />

reconstructed tissues:<br />

• 931 formulae for skin<br />

irritation,<br />

• 1,242 ingredients<br />

for skin irritation,<br />

• 1,147 ingredients<br />

for eye irritation.<br />

Since 2006 L’Oréal has<br />

tested more than<br />

11,500 ingredients<br />

and formulae on<br />

reconstructed tissues.<br />

❚ replaCinG animal teStinG<br />

l’oréal has not tested finished products on<br />

animals since 1989.<br />

In addition, l’oréal has adopted the following<br />

three-pronged approach to replace animal testing<br />

for the safety assessment of ingredients:<br />

• developing and applying alternative methods<br />

based on tissue engineering,<br />

• drawing on the stock of safety data obtained<br />

from predictive safety assessment methods,<br />

• increased sharing of such data with other<br />

industries, encouraged by ReaCh, which is<br />

now an important criterion for selecting and<br />

developing new ingredients.<br />

L’oRÉAL 2008 susTaInable develoPmenT<br />

> Reconstructed skins<br />

2008 has been an important year for l’oréal’s<br />

reconstructed tissues models. l’oréal was given<br />

scientific approval for our skinethic RHe system,<br />

the second alternative method to study skin<br />

irritation. It supplements our episkin model, for<br />

which regulatory approval is underway. We now<br />

have the capacity to offer a choice of several<br />

models to others outside the company. moreover,<br />

in december 2008 the skinethic HCe<br />

model, to study eye irritation, was submitted for<br />

european approval through Colipa, after it had<br />

assessed several hundred ingredients. It should<br />

be fully approved by 2010.<br />

However, within the context of the european<br />

union’s 7 th amendment, tests on animals might<br />

still be necessary and compulsory for some<br />

ingredients due to the lack of approved alternative<br />

methods to ensure their safety and effectiveness.<br />

our objective is to select ingredients whenever<br />

possible whose innocuity has been verified well<br />

in advance, thanks to this combination of predictive<br />

tools, without any need for animal testing.


gEt In tOuCh !<br />

We would love to hear your views on how l’Oréal<br />

is doing on environmental and societal issues.<br />

to get in touch with your ideas, feedback<br />

or questions, please email us at<br />

sustainabledevelopment@loreal.com<br />

published by the Corporate Communications and external affairs division of l’oréal group.<br />

photographs: abacapress (P.10), alain buu (Cover, P.7, 9, 13, 14), Jean-Jacques Ceccarini (P.3),<br />

l’oréal (P.4), matteo (P.6), Isabelle Walter/l’oréal (P.16), X.<br />

Creation and layout:<br />

133, avenue des Champs-Élysées 75008 Paris – France.<br />

background to this document<br />

every year in June l’oréal publishes an expert detailed sustainable development Report.<br />

This present document is intended to be the summarised highlights of the full report which can be<br />

found at www.loreal.com, or a hard copy ordered by emailing sustainabledevelopment@loreal.com


Incorporated in France as a “société anonyme”<br />

with registered capital of e119,689,042<br />

632 012 100 RCs Paris<br />

Headquarters:<br />

41, rue martre<br />

92117 Clichy – France<br />

Tel.: +33 1 47 56 70 00<br />

Fax: +33 1 47 56 86 42<br />

Registered office:<br />

14, rue Royale<br />

75008 Paris – France<br />

www.loreal.com

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!