Cosmetic Surgery and Beauty Magazine #66
Cosmetic Surgery and Beauty is the must-read for anyone considering a cosmetic procedure or treatment. With hundreds of before and after photo, and cosmetic and plastic surgery experts featured, tis educational resource will allow you to confidently decide the best course of action. This issue includes features on: Breast reshaping Six ways to get younger looking skin Surgical vs non-surgical fat reduction Body soothing products Energy boosters DIY perfect makeup As well as regular features on breast augmentation, facelifting, rhinoplasty and liposculpture/liposuction.
Cosmetic Surgery and Beauty is the must-read for anyone considering a cosmetic procedure or treatment. With hundreds of before and after photo, and cosmetic and plastic surgery experts featured, tis educational resource will allow you to confidently decide the best course of action.
This issue includes features on:
Breast reshaping
Six ways to get younger looking skin
Surgical vs non-surgical fat reduction
Body soothing products
Energy boosters
DIY perfect makeup
As well as regular features on breast augmentation, facelifting, rhinoplasty and liposculpture/liposuction.
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industry<br />
‘Essentially, we found that the “natural” look was<br />
overwhelmingly the most popular breast aesthetic. Breasts<br />
that were deemed most attractive <strong>and</strong> natural all had the 45:55<br />
upper vs lower pole ratio, regardless of ethnicity <strong>and</strong> age,’ he<br />
says. ‘The 45:55 proportion is the most universally appealing<br />
<strong>and</strong> one which surgeons should be mindful of to achieve the<br />
most natural-looking results in every patient.’<br />
In addition to a strong focus on the breast <strong>and</strong> general<br />
aesthetics, this year the program also delved extensively in<br />
the business side of plastic surgery – which even included a<br />
“before <strong>and</strong> after” photography masterclass.<br />
What has to be a highlight for all was financial expert <strong>and</strong><br />
resident Today show commentator Ross Greenwood’s oration<br />
on the changing l<strong>and</strong>scape of the business of cosmetic surgery.<br />
His talk, “First Clothing, Textiles <strong>and</strong> Footwear… Next Cars <strong>and</strong><br />
Manufacturers. Are Plastic Surgeons the Next Victims of Asia<br />
<strong>and</strong> How to Fight It” was enthusiastically delivered, replete<br />
with audience participation <strong>and</strong> a very interesting <strong>and</strong> c<strong>and</strong>id<br />
insider’s look at the current state of Australia’s fiscal policy <strong>and</strong><br />
economics in general.<br />
Expert US-based marketers Tracy Drumm <strong>and</strong> Karen Zupko<br />
rounded out the “business” side of the program, focusing on<br />
marketing <strong>and</strong> staff management topics specific to the unique<br />
needs of cosmetic surgery practices. This included adding a<br />
non-surgical arm to a practice <strong>and</strong> utilising social media for<br />
education <strong>and</strong> promotion.<br />
The program was an interesting, dynamic <strong>and</strong> relevant<br />
mix of surgical technique <strong>and</strong> practice management. The<br />
social program was also a resounding success. Conference<br />
attendees delighted in an evening of local cheese <strong>and</strong> wine at<br />
Frogmore Creek Winery ‘Taste of Tasmania Experience’ with<br />
local provedores, <strong>and</strong> the gala dinner was held at the famed<br />
MONA, where guests had a chance to spend time enjoying<br />
the eclectic museum during ASAPS’ exclusive viewing time<br />
before being officially welcomed by the owner himself, the everentertaining<br />
David Walsh.<br />
The 38th Annual Conference will be held in Sydney on 22-<br />
25 October – so save the date for what is shaping up to be<br />
another world-class meeting. csbm<br />
www.cosbeauty.com.au 29
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