Faculty Director C L A R I D E N - Clariden Global

C L A R I D E N 20 - 21 September 2012
Knowledge for the world business leaders
Four Seasons Hotel, Singapore
Clariden Telecommunication Excellence Seminar:
Managing and Understanding Disruptive New Technologies
in the Mobile Telecommunication Business
Faculty Director
Dean Bubley
Founder of Disruptive Analysis – a specialist technology and telecom firm
Leading authority on disruptive technologies in the global telecoms industry with over 20 years of international
experience
His clients include SK Telecom, Vodafone, Globe Telecom, SingTel, Orange, Telenor, Yota, Megafon, Alcatel-Lucent,
Cisco, NSN, Acme Packet, Ericsson, Volubill, Intel, iPass, Ofcom, Amdocs, UBS and the UK National Audit Office
Dean Bubley is the Founder of Disruptive Analysis, an independent technology and
telecommunication firm. With over 20 years of international experience, he is the leading
authority on disruptive technologies in the telecommunication industry. As a worldwide
thought leader, Dean brings us cutting edge understanding of how emerging technologies can
have a significant and disruptive impact on the mobile telecommunications industry and threaten
existing business profitability for players in the industry. Dean has led extensive publications
in leading telecommunication journals and provided strategic advice and consultancy for many
telecommunication companies. His clients include SK Telecom, Vodafone, Globe Telecom, SingTel,
Orange, Telenor, Yota, Megafon, Alcatel-Lucent, Cisco, NSN, Acme Packet, Ericsson, Volubill, Intel,
iPass, Ofcom, Amdocs, UBS and the UK National Audit Office. He is a regular keynote speaker at
industry conferences and writes the well-known Disruptive Wireless industry blog. Previously,
Dean was an equity analyst at investment bank Robert W. Baird and he spent eight years at UK
research firm Datamonitor, where he co-founded the company’s Technology business, managed
the Internet & Networking area and custom consulting operations, with roles of Chief Analyst &
Director of Consulting. Dean is a graduate of Oxford University.
“I hired Dean as the ‘best in class’ industry experts to support Intel’s internal education
campaign on telecoms. The feedback from one attendee – “Intel’s best-ever webcast” – speaks for
itself.”
– John Woodget, Global Director Telco Sector Worldwide, Intel Corporation
“Dean has consistently been ahead of the curve with market insight when it comes to the telecom
world. Their ability to describe what comes next puts him in a league of his own”
– Andy Abramson, CEO of Communicano, author VoIP Watch

Clariden Global
Managing and Understanding Disruptive New Technologies
in the Mobile Telecommunication Business
F A C U L T Y D I R E C T O R
Mr Dean Bubley
Founder of Disruptive Analysis – a specialist technology and telecom firm
Leading authority on disruptive technologies in the global telecoms industry with over 20 years of international experience
His clients include SK Telecom, Vodafone, Globe Telecom, SingTel, Orange, Telenor, Yota, Megafon, Alcatel-Lucent, Cisco,
NSN, Acme Packet, Ericsson, Volubill, Intel, iPass, Ofcom, Amdocs, UBS and the UK National Audit Office
Dean Bubley is the Founder of Disruptive Analysis, an independent technology and telecommunication firm. With over
20 years of international experience, he is the leading authority on disruptive technologies in the telecommunication
industry. As a worldwide thought leader, Dean brings us cutting edge understanding of how emerging technologies can have a significant
and disruptive impact on the mobile telecommunications industry and threaten existing business profitability for players in the industry.
Dean has led extensive publications in leading telecommunication journals and provided strategic advice and consultancy for many
telecommunication companies. He regularly speaks at industry conferences and writes the well-known Disruptive Wireless industry blog.
Previously, Dean was an equity analyst at investment bank Robert W. Baird and he spent eight years at UK research firm Datamonitor,
where he co-founded the company’s Technology business, managed the Internet & Networking area and custom consulting operations,
with roles of Chief Analyst & Director of Consulting. Dean is a graduate of Oxford University. His clients include SK Telecom, Vodafone,
Globe Telecom, SingTel, Orange, Telenor, Yota, Megafon, Alcatel-Lucent, Cisco, NSN, Acme Packet, Ericsson, Volubill, Intel, iPass, Ofcom,
Amdocs, UBS and the UK National Audit Office.
EXECUTIVE SUMMARY
Program:
Dates:
Location:
Clariden Telecommunication Excellence
Seminar: Managing and Understanding
Disruptive New Technologies in the Mobile
Telecommunication Business
20 - 21 September 2012 (2 days)
Four Seasons Hotel, Singapore
Early Bird 1 (Register & pay by 26 July 2012): S$3,350
Early Bird 2 (Register & pay by 23 Aug 2012): S$3,550
Regular Tuition Fee:
S$3,650
For limited period only:
Registration for 2 participants, 10% on 2nd participant.
For limited time only by 26 July, registration for
3 participants, the 4th participant will receive a
complimentary seat (one discount scheme will apply).
Note: GST is applicable only to participants from Singapore registered companies.
Seminar
Essence:
This thought-provoking and highly interactive 2-day Clariden Telecommunication Excellence Seminar:
Managing and Understanding Disruptive New Technologies in the Mobile Telecommunication Business is
designed for senior and middle executives looking to understand the future of wireless. It will examine some
of the most exciting opportunities and critical enabling technologies, consider the scope for new business
models and a set of emerging threats.
You will gain a clear understanding of emerging technologies including 4G networks, LTE, WiFi, VoIP,
smartphones, and tablets to create opportunities for deployment and build sustainable business models. You
will also learn the future of voice and messaging; the role of the Internet and OTT providers; the disruptive
trends and impact of new devices such as tablets, smartphones and M2M ; options for monetizing mobile
data services, pricing, policy management & network optimization, and how does M2M fit in. Executives
will engage in real world case studies on LTE deployment from NTT DOCOMO, Verizon, TeliaSonera and
other Korean operators as well as implementation successes by mobile operators such as Telefonica and
Telenor who have successfully implemented mobile strategies to enhance their revenue.
Led by Dean Bubley, founder of Disruptive Analysis, the leading authority on disruptive technologies in the
telecommunication industry with over 20 years of international experience, this executive seminar will give
you a firm understanding in the mobile technology trends impacting the rapidly changing mobile technology
today, and how you can position your organisation to create growth opportunities and be ready for the
emerging threats. It will help you make key decisions that influence the direction of your organizations and
to create value out of the changing markets.
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Contact Admissions Office at +65 6899 5030 | admissions@claridenglobal.com | www.claridenglobal.com

Clariden Global
SEMINAR INTRODUCTION
Global telecommunications industry is undergoing rapid change today. Challenges are rising in the mobile industry as its core products
– telephony and SMS – start to face price erosion and even obsolescence, in the face of mounting competition. Emerging players from
Apple, Skype, Facebook, Google and software vendors from WhatsApp and other technologies have a disruptive influence on how
mobile telecommunications will evolve. Today’s telecommunications executive needs to understand the environment in which the
industry operates in order to make key decisions that influence the direction of their organizations. One of the key challenges for
telecommunications executives is to extract value out of changing markets.
In this two day Telecommunication Excellence Seminar, executives will gain a clear understanding of emerging technologies
including 4G networks, LTE, WiFi, VoIP, smartphones, tablets, IMS, M2M, and HTML5,– examining opportunities for deployment
and the building of sustainable business models. Executives will gain a holistic view of 4G and mobile broadband; the future of voice
and messaging; the role of the Internet and OTT providers; and the impact of new devices such as tablets and smartphones. You will
also learn the impact of small cells / femtocells, options for monetising mobile data services, pricing, policy management & network
optimization, and the role of M2M.
Designed for middle and senior executives in the telecom and IT industry, this executive seminar will also engage you on the increasing
power of Apple, Facebook, Google and regional peers – and whether they should be considered partners or rivals. Executives will
benefit from real world case studies on LTE deployment such as NTT DOCOMO, Verizon, TeliaSonera and Korean operators, as well
as successful innovation by mobile operators such as Telefonica, SingTel and Telenor in voice and messaging services.
KEY TAKEAWAYS
In this intensive two-day Telecommunication Excellence Seminar, you will learn and understand:
• The key technology evolutions taking place in mobile. The seminar will look at the various buzzwords and acronyms that
characterise the industry: 4G networks, LTE, WiFi, VoIP, smartphones, tablets, IMS, M2M, HTML5 and so forth.
• Where are the future sources of value and profitability in mobile networks and services?
• Frameworks for understanding the mobile marketplace – and for interpreting your own organisation’s abilities and limitations
in addressing the opportunities and threats.
• The challenges the mobile industry faces as its core products – telephony and SMS – start to face price erosion and even
obsolescence, in the face of mounting competition
• What are the mobile technology certainties, what the possibilities are – and what is just hype by industry traditionalists.
• How your organisational structure – or that of your customers and partners – must change to better face the challenges and
opportunities of the next 5 years
• The broader market backdrop, such as the impact of the macro-economy, government policy and regulation
• How to avoid predictable delays and possible market failures. The telecoms industry has been plagued by failed initiatives
and bureaucratic standards processes. The seminar will help you avoid these external problems, and develop a “Plan B” if the
industry-consensus approach doesn’t meet expectations
P A R T I C I P A N T M I X
This executive program is designed for
• Mobile and fixed operators: senior executives and directors, strategists, product managers, heads of voice & mobile broadband
services, engineering leads, CTOs & research/futures program managers, network architectures & planners, IT & billing directors
• Technology vendors (network equipment suppliers, software & integration companies, device OEMs): senior executives,
region/country managers, marketing & sales directors, business development teams, CTOs and product managers
• Internet services companies: Executives, partnership leads, product managers, heads of developer programmes, regulator &
government affairs specialists
• Regulators and standards bodies: Directors, program & working group heads, research heads, spectrum licensing specialists
• Investors & professional services: Analysts, brokers, fund-managers, telecoms finance specialists, VCs, consulting principals,
telecoms lawyers
• Government bodies & authorities: Ministers, broadband specialists, competition authorities, national infrastructure experts
Contact Admissions Office at +65 6899 5030 | admissions@claridenglobal.com | www.claridenglobal.com
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Clariden Global
TWO DAY AGENDA
DAY 1 - MORNING
Understand the key market drivers & background trends
• What is the structure of the mobile industry today? And how is it changing?
• National & regional differences – within Asia & globally
• Huge growth in mobile adoption – but is market saturation near?
• Impact of the macro-economy and investors’ view of the mobile arena
• The inexorable growth of the smartphone – and the smartphone ecosystems
• The rise of Apple, Google, Facebook, Amazon, Baidu & others
• Tablets & the “post-PC era”: fact or fiction?
• Coexistence of mobile & fixed networks
• Two-sided business models & restructuring the telecoms value chain
• Shifting role of regulation & key industry standards bodies: ITU, GSMA, 3GPP, OMA etc
AFTERNOON
Mobile broadband and mobile Internet – Trends and Impact
• Market trends – 3G, 4G, developed vs. developing markets
• What are the mobile data usage trends? Is there really a “capacity crunch?”
• What is the business case for 4G / LTE? What are the channels?
• The role of private and carrier WiFi
• Impact of small cells / femtocells
• What are the options for monetising mobile data services?
• Pricing, policy management & network optimisation
• How does M2M fit it?
• What is “signalling traffic” and why is it important?
• Case studies from LTE deployment: eg NTT DOCOMO, Verizon, TeliaSonera, Korean operators
DAY 2 – MORNING
Services, applications & innovation: Mobile voice, messaging, content & OTT – Trends and Impact
• Trends in voice & messaging
• Fragmentation of communications – why users want more than phone calls & SMS
• Telcos vs. OTTs, or Telcos AND OTTs? Threats & opportunities
• WhatsApp, Kakaotalk, QQ etc. – the death of SMS?
• The impact of HTML5, WebRTC & other disruptive service platforms
• The GSMA’s RCS / Joyn messaging strategy
• Operators’ own “Telco-OTT” services
• Content & cloud services – where do mobile operators fit in the value chain?
• Mobile payments, VAS & advertising – can they move the needle?
• Case Studies: Telefonica, Telenor, SingTel, others
AFTERNOON
Re-engineering the mobile industry and positioning your organisation to create growth opportunities
and meet the challenges
• Defence or attack? Protecting core revenues while driving new opportunities
• Addressing organisational challenges within operators – silos, legacy & cannibalisation
• Fostering a culture of innovation & a “startup mentality”
• Managing the balance of collaboration, partnering and in-house “solo” efforts
• Developing a “design-led” organisation for the Internet age
• The role of billing and IT; dealing with OSS/BSS trends and legacy
• Exploiting the assets: can operators monetise “big data” or network capabilities (APIs)?
• Outsourcing and network-sharing
• The shifting role of network equipment & software vendors
Registration begins at 8.30 am on Day 1. Program starts at 9 am on all days, and ends at 5pm. There will be breaks for midmorning
refreshment, lunch and mid-afternoon refreshment. Programs, dates and locations are subject to change.
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Contact Admissions Office at +65 6899 5030 | admissions@claridenglobal.com | www.claridenglobal.com

C L A R I D E N
Knowledge for the world business leaders
FACULTY DIRECTOR BIOGRAPHY
Dean Bubley is the Founder of Disruptive Analysis, an independent technology and telecommunication firm.
With over 20 years of international experience, he is the leading authority on disruptive technologies in the
telecommunication industry. As a worldwide thought leader, Dean brings us cutting edge understanding of how
emerging technologies can have a significant and disruptive impact on the mobile telecommunications industry
and threaten existing business profitability for players in the industry. Dean has led extensive publications in
leading telecommunication journals and provided strategic advice and consultancy for many telecommunication
companies. His clients include SK Telecom, Vodafone, Globe Telecom, SingTel, Orange, Telenor, Yota, Megafon,
Alcatel-Lucent, Cisco, NSN, Acme Packet, Ericsson, Volubill, Intel, iPass, Ofcom, Amdocs, UBS and the UK
National Audit Office. He is a regular keynote speaker at industry conferences and writes the well-known
Disruptive Wireless industry blog. Previously, Dean was an equity analyst at investment bank Robert W. Baird
and he spent eight years at UK research firm Datamonitor, where he co-founded the company’s Technology
business, managed the Internet & Networking area and custom consulting operations, with roles of Chief Analyst
& Director of Consulting. Dean is a graduate of Oxford University.
Hear What Past Participants Said
“I hired Dean as the ‘best in class’ industry experts to support Intel’s internal education campaign
on telecoms. The feedback from one attendee – “Intel’s best-ever webcast” – speaks for itself.”
– John Woodget, Global Director Telco Sector Worldwide, Intel Corporation
“An excellent and stimulating event that helped me understand new service propositions and how
they might play out with customers and competitors.”
– Gavin Young, Head of Strategy & Planning, Cable & Wireless Worldwide
“A hugely worthwhile day”
– Tracy Isacke, Telefonica Board Representative, Jajah
“Superb workshop. Hugely thought provoking and insightful”
– Dan Donegan, CTO, IOVOX
“Dean’s blunt, thorough and robust analysis of where the money is made helps one make sense of
where communications is going”
– Stuart Henshall, CEO, Convo
“Not only did I learn new and valuable perspectives on the voice industry, I also benefitted from
spending the day with an internationally diverse group of top people across the industry. Highly
recommend attending for both the content and an invaluable networking opportunity”
– Larry Lisser, Founding Partner, Embrase
“Dean has consistently been ahead of the curve with market insight when it comes to the telecom
world. Their ability to describe what comes next puts him in a league of his own”
– Andy Abramson, CEO of Communicano, author VoIP Watch
4

Clariden Telecommunication Excellence Seminar:
Managing and Understanding Disruptive New Technologies
in the Mobile Telecommunication Business
20 - 21 September 2012 Four Seasons Hotel, Singapore
Registration Page
C L A R I D E N
Knowledge for the world business leaders
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program FEES
1 st Early Bird Fee: S$3,350
(Registration and payment must be received by 26 July 2012)
2 nd Early Bird Fee: S$3,550
(Registration and payment must be received by 23 August 2012)
Regular Fee: S$3,650
GROUP DISCOUNT: For 2 registrations from the same company and billing
source, the 2nd participant enjoys a 10% discount.
For registrations of 3 from the same company and billing source, the 4th participant
receives a complimentary seat. One discount scheme applies per company.
Note: GST is applicable only to participants from Singapore registered companies.
Important Notice: Payments are required with registration and must be received
prior to the Course to guarantee your place.
Payment Methods
By Cheque / Bank Draft:
Made payable to Clariden Global Pte Ltd and mail to: 3 International Business
Park, #04-31, Nordic European Centre, Singapore 609927.
By Telegraphic Transfer to:
Bank Name: DBS BANK
Bank Branch Code: 027
Bank Address: 6 Shenton Way, DBS Building, Singapore 068809
Bank Account No: 027-903583-8
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Bank SWIFT Code: DBSSSGSG
Please note that all bank charges are to be borne by participants. Please ensure
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Credit Card:
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4 WAYS TO REGISTER
Email: admissions@claridenglobal.com
Fax: +65 6567 4328
Call: +65 6899 5030
Website: www.claridenglobal.com
dATE AND lOCATION
This executive program will be held at:
Four Seasons Hotel, Singapore
20 - 21 September 2012
190 Orchard Boulevard Singapore 248646
Tel : (65) 6734-1110
Fax : (65) 6733-0682
Website : http://www.fourseasons.com/singapore/
The fee for this two-day executive program includes all written materials, lunch
and refreshments.
hOW TO REGISTER AND PAY
An invoice and registration confirmation will be sent within 7 days, please contact us if
you have not heard from us within 7 days. Payment can be made by credit card, by bank
transfer (for bank account details, please see payment details section of booking form)
or by cheque made payable to “Clariden Global Pte Ltd” and posted to Clariden Global
at: 3 International Business Park, #04-31 Nordic European Centre, Singapore 609927.
ALL PAYMENTS MUST BE RECEIVED IN ADVANCE OF THE EVENT.
aCCOMMODATION
Accommodation is not included in the program fee but you will be entitled to
use our corporate rate for your accommodation. Information will be sent with the
registration confirmation.
sPONSORSHIP
INTERESTED IN PROMOTING YOUR
ORGANIZATION TO OUR PARTICIPANTS
For more information on sponsorship, tabletop displays & insert opportunities,
please contact Theresa Lee at theresa@claridenglobal.com or +65 6899 5036.
cANCELLATIONS AND sUBSITUTIONS
PLEASE READ THE SMALL PRINT
Once we have received your booking, the place(s) are confirmed. No refunds
will be made for any cancellations, however, program credits of equivalent value
only applicable for Clariden Global events will be provided. Credits can only be
redeemed for 1 program and is valid for only one (1) year from date of issue.
Substitution with a qualified candidate is allowed by providing at least 5 working
days advance notice to Clariden Global.
ALL CANCELLATIONS MUST BE RECEIVED IN
WRITTEN FORM
PLEASE NOTE: Clariden Global Pte Ltd reserves the right to change the content
and timing of the programme, the speakers and the date and venue due to reasons
beyond their control. If in the unlikely event that the course is cancelled, Clariden
Global Pte Ltd will refund the full amount and disclaim any further liability.
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hesitate to contact our client services department on +65 6899 5030.
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