faculty of marketing and international business - Universitatea Spiru ...

FACULTY OF MARKETING 

AND INTERNATIONAL 

BUSINESS 

2013-2014 

SPIRU HARET UNIVERSITY 

1

• Introduction to Spiru Haret 

University 

• Faculty of Marketing and 

International Business – 

undergraduate studies 

• Undergraduate admission GUIDE for 

the academic year 2013 – 2014 

Contents 

• The advantages of using the 

Blackboard e-Learning platform 

in assessing the students and in 

bringing pragmatism to education 

• Master Programmes 

• Postgraduate Programmes 

• Research programs and 

international collaboration 

• Student Clubs within the Faculty 

of Marketing and International 

Business 

• Scholarships and Work and Travel 

USA Programme 

• Serving the students advantages 

3

Introduction to Spiru Haret University 

Overview 

Spiru Haret University is set up and accredited 

under Act no. 443 / 5 July 2002, published in the 

Official Journal of Romania no. 491 / 9 July 2002, 

pursuant to which Spiru Haret University, part 

of Romania de Maine Foundation is a “higher 

education institution, legal person of private law 

and public utility, part of the national educational 

system”. 

The mission of the Spiru Haret University 

The mission of the University is training highly 

qualified specialists able to work in a competitive 

environment, to develop research work and to 

multilaterally capitalise the scientific, artistic, 

sports and other creative processes. 

Academic interdependence 

There is a strong inter-institutional synergy 

inside the Romania de Maine Foundation, resulting 

in a collaboration based on 

mutual respect and support 

at academic, institutional and 

administrative levels. 

Spiru Haret University is the 

only university in the country 

having an integrated media 

system (own TV and radio 

stations and journal) of national 

coverage. 

For high efficiency at all 

levels, the faculty enjoys receiving support from 

the Institute of Sociology and Public Opinion, 

the Institute for the Study of the Economic and 

Social Development of Romania, the Institute of 

International Relations and European Studies, 

the Academy of National Culture, Dimitrie Gusti, 

Romania de Maine Foundation Publishing House, 

National Opinion magazine, cutting edge digital 

Printing House. 

The Faculty of Marketing and International 

Business benefits of reliable support from the 

H2.0 Television and Radio stations in offering the 

students recorded and online tutoring. 

The students have access to the University Club, 

the student dormitories and the multi-purpose 

sports base. 

Teaching and learning process goes beyond the 

course and seminar borders to regular meetings 

with representatives of the business environment 

and the civil society at Business Club and to 

student debating circles. An important role plays 

Alternative Sciences Association that promotes 

the youth and females as scientists supporting 

work and research and all other inter-academic 

activities and collateral non-formal and informal 

trainings (with students from other national 

and international universities) giving to their 

education a multi cultural, civic volunteering and 

entrepreneurial approach. 

Quality educational services 

Anticipating the evolution of the educational 

phenomenon – on the background of the 

demographic constraints and of that of a dynamic 

ever-shaping global market (following the real 

societal needs and the political recommendations), 

Spiru Haret University constantly adapts its 

strategies to the European educational process 

providing competitive services at international 

standards, based on complex logistics and 

educational policies following the highest 

European Commission recommendations. Thus, 

the university is owning a modern network 

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of 10,000 computer with Internet and wifi 

connections, national broadcasting TV and radio 

stations, a hi tech publishing house with modern 

printing house and a cutting-edge platform for 

the assessment of full-time students and for the 

training and assessment of distance-learners 

(Blackboard e-Learning platform). 

The computer-based assessment is 

internationally recognised as being more 

objective than the traditional one, for it rules out 

cheating, biased judgments and other corruption 

attempts. Moreover, full transparency and instant 

communication of results generates efficiency in 

time allocation for all participants and in using the 

assessment resources. 

Strategic objectives 


Business’s strategic objectives follow the 

University’s ones giving our academic community’s 

work specific and complex dimensions: education 

centred on students needs, full awareness and 

responsibility, mutual respect, an ethical approach 

of the educational act, behavioural training specific 

to multiculturalism and creation of a modern man 

of which educational evolution is based on equal 

opportunities. The increasing quality in education 

is entirely based on the student’s 

needs. 

Continuing implementation 

of long life learning integrated 

programmes and promoting a 

proactive culture at educational, 

cultural and institutional levels are 

fundamental parameters of a modern educational 

act resulting in flexibility and conscious and 

motivating dynamism in lieu of a fierce competition 

that brings about aggressiveness. This approach 

reduces the effects of a defective decision-making 

and raises collective awareness towards building a 

healthy society. 

A more creative and diversified research enables: 

a) creative potential capitalisation at the entire 

academic community level, 

b) international recognition, 

c) the University’s access on the path to the top 

academic institutions, 

d) the institutional framework and academic 

community consolidation, 

e) professional improvement, 

f) human resource promotion and motivation, 

g) University image rebranding in the academic, 

economic and social external environment. 

Targetedneeds 

Dedication 

Global Interest 

Responsability 

Partnership 

Best practices 

Bioeconomics 

Pattern Empathy 

Longlifelearning 

Interes global 

Strategic 

planning Value 

Desire to succed 

Diversified risks 

Management 

Bioeconomics 

Creativity 

Cooperation 

This synergy will definitely subsist when 

resuming the normal cycle of a high-level education, 

through the development and enhancement 

of own infrastructure, the intensification and 

diversification of international relations and 

through an optimum management. 

Targetedneeds 

Responsability 

Global Interest 

Advantages 

Research 

Unic products 

Targetedneeds 

Legislation 

Confidence 

Student centred 

Dream 

6 7

Faculty of Marketing and International Business 

Undergraduate studies 


Business is set up in 1996 and accredited in 2004. 

Starting with the 2005 – 2006 academic year, 

upon adopting the Bologna Charter vision and 

principles, the economic education is restructured 

on three cycles (undergraduate, Master and 

Doctoral studies). We offer 3-year undergraduate 

programmes resulting in 180 credits. 


Business is one of the private economic faculties 

having as fundamental mission training specialists 

in marketing and international business, providing 

them the acquisition of sound theoretical 

knowledge and the development of those practical 

skills necessary to efficiently approach the domestic 

and international markets. 


Business provide two Special Programs – a) 

Marketing and b) International Business -, each 

specialization delivering 48 subjects leading to 

accumulation of 60 credits / year. 

I. Specialization in MARKETING 

The core objective is training economists, 

specialists in marketing, by offering the following 

subjects: Fundamentals of Marketing, Marketing 

Research, Marketing Policies, Marketing 

Information Systems, Marketing of Services, 

Marketing Management, Banking Marketing, 

as marketing divisions and services (commercial 

or sales); qualitative fundamental research 

and public relations departments, customer 

service department, fair and exhibition services, 

media creation department, media planning 

and advertising, logistics and supply divisions, 

departments and services and the like. 

The competences that students will be able to 

demonstrate are the following: 

• The capacity to efficiently use the marketing 

tools, techniques and methods; 

• The possibility to develop a practical overview 

on the components and products used for 

marketing the products and services required by 

the potential consumers; 

• The capacity to use information technology in 

marketing problem-solving; 

• Diagnosis and team communication skills. 

Projects Marketing, International Marketing, 

Programs Marketing, Social and Political Marketing, 

Web Marketing, Consumer Behaviour and the like. 

Students are educated to work in the future in 

a wide range of social and economic fields, such 

8 9

II. INTERNATIONAL BUSINESS 

The core objective is training economists, 

specialists in international business, by offering the 

following subjects: 

• Business Law, 

• Fundamentals of Management, 

• Techniques of Marketing and International 

Economic Cooperation, 

• International Commerce, 

• Invisible Trade, 

• World Economy, 

• Trade Policies, 

• International Trade Law, 

• International Economic Relations, 

• Negotiations and Protocol Practices, 

• Business Ethics, 

• European Economy, 

• International Investments, 

• International Currency Relations, 

• International Capital Markets, 

• International Business Management, 

• International Payment Techniques, 

• Internationally Funded Projects and the like. 

The students from undergraduates programs of 

the Faculty of Marketing and International Business 

may work in various national and international 

economic and trade sectors, trade divisions or 

services, fair and exhibition services, logistics 

and supply divisions, departments and services, 

economic media, consular sections, international 

agencies and the like. 

The competences enabling students capability 

of working in the above mentioned fields are: the 

knowledge, understanding and use of international 

business specific language, the capacity to explain 

and interpret the study field-specific processes, 

phenomena, situations, theories / ideas and trends, 

implementing and transferring the conceptual and 

technical abilities and problem-solving in the study 

field, critical reflection and the capacity to assess 

actual situations under value judgments. 

The graduates of the Faculty of Marketing and 

International Business may work as specialists 

in marketing or international business within 

organisations as marketing and advertising 

agencies, home or foreign trade companies, 

banks, national and foreign trade agencies and 

representatives, governmental organisations, 

diplomatic and consular missions, international 

organisations, research and education units, 

media, central and local public institutions, 

trading companies, transnational corporations or 

companies, chambers of commerce and industry, 

in line with the national and international 

qualifications framework. To this end, we have 

in place the best resources enabling our students 

acquire the necessary theoretical and practical 

knowledge to successfully deal with the complex 

problems ahead of them. 

A special attention is pay to delivering sound 

specialist knowledge and facilitating students’ 

abilities development to use the modern computer 

devices in processing the marketing and market 

information. 

In this respect, we organize seminars and 

labs where students are allowed to conduct and 

diagnose surveys, market research, marketing 

programmes leading to decision-making in the 

field. 

The afore-mentioned are conducted in the 

faculty’s laboratories: marketing lab, commodity 

research lab, foreign languages lab, informatics lab 

as well as in the reading rooms of the economic 

library where the students have permanent 

access to specialised websites to international 

data bases for which the University is supporting 

annual subscriptions. 

For every subject in the curriculum the students 

have textbooks and course books elaborated by 

the course coordinators as well as lab notebooks 

and problem collections necessary for training the 

future specialists in economics. Romania de Maine 

Foundation Publishing House issues all materials. 

The university owns advanced ICT in place, 

private website hosting information from all its 

faculties including Marketing and International 

Business. 

10 11

Via the Internet, our students have access to the 

virtual library and they can establish a direct and 

permanent dialogue with the teachers through 

their personal accounts, where they can find all 

the necessary information for each course: course 

support, course description, seminar and lab 

themes, ongoing tests, exam schedule, research 

themes and the like. 

The said increases students’ satisfaction level; 

they realise and appreciate the benefits of Internetbased 

services - time efficiency giving to them the 

possibility of less effort and increased performance. 

Objectives of the Faculty of Marketing and 

International Business 

General: 

• Developing successful academic and research 

partnerships with Romanian and EU specialised 

institutions; 

• Promoting high quality and efficiency in 

education; 

• Providing the future graduates proper training to 

facilitate their real access on the labour market; 

• Adjusting the study programmes to match the 

current economic realities and labour market 

requirements; 

• Implementing the quality management principles 

in the curriculum and syllabus elaboration 

adapting them the market actual requirements. 

Specific: 

• Continuing education and acquiring the latest 

information in marketing and international 

business; 

• Promoting the EU-recommended educational 

system, methods and techniques: audio and 

video projection, Blackboard e-Learning 

platform, computer-based communication 

systems; 

• Providing the teaching and learning resources 

for all the subjects in the curriculum, for both 

undergraduate and Master studies; 

• Developing the Career Counselling and Guidance 

Centre to help the future graduates find 

employment; 

• Accessing the research programmes financed by 

the National Council for Scientific Research in 

Higher Education and the European Union to get 

alternative funding sources for the annual and 

future research plans; 

• Renewing students and teachers’ mobility inside 

the European academic space by increasing their 

adjustment capacity and flexibility linked to the 

European demands; 

• Free access to the university’s material resources (club, 

student refectories, gyms, stadium and the like). 

Educational goals: 

• Providing the students sound professional, 

scientific and practical training in order to meet 

the increasing labour market demands; 

• Training professionals capable of selfimprovement 

and of turning from nonexecutives 

to analysts and executives, based on 

actual results and competence, thus contributing 

largely to the organisation’s success; 

• Facilitating the acquisition of a sound theoretical 

knowledge stock and the development of the 

necessary practical abilities to successfully 

approach the domestic and foreign markets; 

• Organising the educational process such as 

to allow the students to identify the current 

economic phenomena, analyse their development 

directions, study the economic behaviour, study 

the priorities of Romania’s foreign trade, identify 

economic growth ways and last, but not least, 

elaborate successful marketing strategies; 

• Contributing to promoting Romania’s image in 

the world, along with other higher education 

institutions, representatives of the business 

environment, representatives of public 

authorities and other stakeholders, in order to 

increase the organisations’ capacity to capitalise 

12 13

usiness opportunities and to meet both their 

own objectives and the customers’, the target 

markets’ expectations. 

Job opportunities: 

• Marketing divisions and services (commercial 

and sales); 

• Qualitative fundamental research and public 

relations departments; 

• Customer service departments; 

• Fair and exhibition services; 

• Media creation departments; 

• Media planning and advertising; 

• Logistics and supply divisions, departments 

and services and the like; 

companies; 

• Governmental bodies; 

• Governmental agencies for international funds 

management; 

• Diplomatic and consular missions; 

• EU bodies and institutions; 

• International organisations; 

• Preparing the graduates to work as specialists 

in central and local public institutions, trading 

companies, multinational corporations or 

companies. 

• Training economists, specialists in marketing: 

marketing basics, marketing research, marketing 

policies, marketing information systems, 

services marketing, bank marketing, marketing 

projects, international marketing, marketing 

programmes, social and political marketing, web 

marketing and the like; 

• Training specialists to work in various economic 

fields, such as: 

• Training the holders of an academic degree in 

international business to work in organisations 

as: 

• Home or foreign trade agencies; 

• International shipping; 

• Companies; 

• Bank international relations offices; 

• Departments of international bidding and stock 

exchange transactions; 

• Insurance companies and international 

financial institutions; 

• International cooperation professional 

associations; 

• Domestic and foreign trade agencies and 

representatives; 

• Representatives and branches of foreign 

• International market research agencies and 

international promotion services; 

• Institutes and centres for world economy and 

international market analysis; 

• Research and educational units requiring 

a specialisation, which nowadays fully 

complies with the national and international 

qualifications framework; 

14 15

National and international affiliations 

Institutionally, or through our academic staff, the 

Faculty of Marketing and international Business is 

affiliated in scientific, educational and professional 

activities within various international organisation 

and bodies, such as: 

• International Association of Universities - IAU 

(http://www.iau-aiu.net/) 

• Agence Universitaire de la Francophonie –AUF 

(www.auf.org) 

• Eurasian Club of Scientists, Astana Kazakhstan 

2011, (www.aef.kz) 

• Alliance of Central-Eastern European Universities 

- ACEU (www.aceu-edu.org) 

• Euro-Mediterranean Institute of Business and 

Risk Management EMRBI 2008 (www.emrbi.org) 

• Chartered Institute of Marketing, - CIM, UK (http:// 

www.cim.co.uk) 

• Academy of Marketing, - AM, UK (www. 

academyofmarketing.org/) 

• The Romanian Academy (www.acad.ro) 

• Body of Expert and Licensed Accountants of 

Romania - CECCAR (www.ceccar.ro) 

• European Marketing Academy – EMAC (www. 

emac-online.org) 

• International Social Marketing Association - ISMA 

(http://i-socialmarketing.org/) 

• European Social Marketing Association - ESMA 

(http://www.europeansocialmarketing.org/) 

• Centre for European Studies and Mobility (http:// 

csme.spiruharet.ro/docs/csme.pdf) 

• Center for International Research in Consumers, 

Locations and Environments, UK 2009, -CIRCLE, 

(http://www.circleinternational.co.uk/CIRCLE/ 

Membership.html 

• European Social Simulation Association Koblenz, 

Germany 2008, - ESSA (http://www.essa.eu.org) 

• International Atlantic Economic Society 2009, 

-IAES (http://www.iaes.org/) 

• Human Development and Capability 

Association UNDP 2008 - HDCA (http:// 

www.capabilityapproach.com/index. 

php?sid=eb0b4b15728b7d05db0cac7cfbb24cb2) 

• Democratic Politic Institute -Politica e democracia 

de Honduras (www.cedoh.org www.politicademocracia.com), 

2008, Centro de Documentación 

de Honduras 

• EuroScience, Strasbourg, France 2008, -ES (www. 

euroscience.org) 

• Complex Systems Society Paris, France 2005, -CSS 

(http://www.cssociety.org) 

• Alternative Sciences Association, 2007, - ASA 

(www.science.ase.ro) 

• Australian Association of Heterodox Economists 

SHE – Sydney, Australia 2002 (http://www.asb.unsw. 

edu.au/research/societyofheterodoxeconomists/ 

Pages/default.aspx) 

• Romanian Society of Statistics – 1996 http://www. 

insse.ro/cms/rw/pages/srs.ro.do 

• Management, Knowledge and Learning, Slovenia, 

Croatia, (http://makelearn2012.issbs.si/index. 

php?id=166) 

• Commission for the elaboration of public 

analysis report on flexicurity, appointed by 

Advocacy Academy and Romanian Businesspeople 

Association, (http://www.advocacy.ro/upload/ 

fisiere/codulmuncii/Agenda_AA_AOAR.pdf) 

National and international affiliations 

The head office of the Faculty of Marketing and 

International Business is in 

Spiru Haret University Centre 

Address: 46 G Fabricii Street, Sector 6, Bucharest; 

Telephone no. / fax 316.97.93, E -mail ushmk@ 

spiruharet.ro; 

Buses: 61, 62,136, 236, 336 / U.P.B. stop; 

Subway: Petrache Poenaru (Semanatoarea); 

Politehnica 

16 17

The admission to the first year of 

undergraduate studies is based on fields 

of study according to our own admission 

methodology, approved by the University 

Senate under the legislation in force. The fields 

of study are defined by general and specific 

knowledge and competences and cover the 

Marketing and International Business majors. 

For the interview-based admission, the 

candidates shall submit an admission file 

consisting of: 

• baccalaureate diploma, in original. in case 

the candidate is already attending another 

faculty and the baccalaureate diploma 

is held within that faculty, they submit 

an authenticated copy together with a 

certificate reading the name of the attending 

faculty and the year of study as well as 

the fact the baccalaureate diploma, in the 

original, is held within that faculty. until the 

release of the baccalaureate diploma, the 

Undergraduate admission GUIDE 

for the 2013 – 2014 academic year 

current class graduates submit certificates 

attesting the baccalaureate exam passing, 

in the original or authenticated copy, and 

those who are accepted are to submit the 

diploma, in the original, not later than upon 

the beginning of courses; 

• birth certificate, in photocopy; 

• marriage certificate (if appropriate), in 

photocopy; 

• identity card including the social security 

number (passport - for foreign candidates), 

in photocopy; 

• medical certificate; 

• 3 colour photos; 

• questionnaire sheet; 

• appendix to the questionnaire sheet. 

The students may submit the admission file 

between 15 and 30 July and between 1 and 30 

September. 

The questionnaire sheet filled out by the 

candidate includes personal data, information 

on preferences and previous education 

results, motivation for choosing a certain 

major / study programme and the like. 

According to the particularities of some majors 

/ study programmes, the admission process 

may include knowledge tests, language tests, 

aptitude tests, vocational tests, practical tests 

and the like. 

The holders of an academic degree or 

equivalent may enrol for a second major 

under the legal terms. The exams passed on 

completion of the first major may be equalled 

if the syllabi of the identical subjects match. 

The students may simultaneously attend 

two majors / study programmes provided 

that they meet the admission requirements 

and pay the tuition fee for both majors / study 

programmes. 

18 19

The advantages of using the modern 

e-learning Blackboard platform to evaluate 

student’s knowledge and promote an 

entrepreneurial education 

For students: 

1) The opportunity to acknowledge the tests 

results in real time; 

2) The possibility to review and analyze the 

test on the spot; 

3) The elimination of any biases during the 

examination process; 

of the test; 

5) The presence of certain 

elements offering students 

peace of mind in completing 

the test, namely: 

– Displays, visibly, the 

time to go in completing the test and the 

examination time left; 

– Shows the completion status of the 

multiple choice questions in real time; 

– Enables the student to return to a 

previously responded question and change 

the answer 

4) The possibility of accessing an online 

report card providing a comprehensive 

approach of: 

– Subjects tested during the exam session; 

– The timeline established for examination; 

– Marks obtained in the exams, the date 

and time of the evaluations and the duration 

For examiners: 

1) The use of multiple methods of evaluation 

of students’ knowledge, with reference to 

numerous types of multiple choice questions 

put at disposal by Blackboard e-learning 

platform; 

2) The examination questions may be chosen 

randomly by software enabling a remote 

possibility to question similarly all students 

(the multiple choice questions are selected 

from a complex, various and numerous data 

base). 

Moreover, the Blackboard platform enables 

students’ assessment and monitoring 

throughout the semester (the student may 

solve any problem or submit essays as 

homework). 

20 21

Master Programmes - 

Marketing and Public Relations 

in Business 

Within the Marketing and Public Relations 

master programme, The Faculty of Marketing 

and International Business (FMIB) aims at 

the formation of the human resources of the 

education system, the economic priority 

sectors or the public administration. 

The themes of the programme, bearing a 

high degree of novelty, bring to analysis and 

evaluation through certain complementary 

subjects, the current sustainable development 

needs the Romanian economy has, supports 

the current demands of the European market 

and highlights to be considered by anticipation 

of the international trends. 

The master programme’s objectives are the 

formation and improvement of the highly 

qualified human resources in the field of 

Marketing, communications and Public 

Relations, it analyses the elements related to 

the inverse migration and its consequences 

upon the business development. Also, 

the issue of identifying the bivectorial 

development needs and links and the national 

market exigencies are collateral targets. 

We shall discover together issues included 

in the curriculum: 

• Knowledge on efficient business talk 

referring to the rules and bases of the business 

communication for the optimisation of the 

processes and the human relations; 

• Methods and techniques to promote 

products and services - the practical 

solutions offered to both producers and 

distributors in order to face the competition 

and stabilise their position on the market; 

• Analyse of the viral effects of the 

marketing activity and their use in increasing 

the life and business quality; 

• The formation of the proactive 

consumer and the total involvement of 

all the company’s resources in specific 

activities targeting successful results; 

• The interface through which 

the companies and public institutions 

communicate with the public, building 

excellency in the organisation; 

• The cultivation of the “trust” notion 

as basis for the successful public relations 

activities in business; 

• The adequate and efficient use of the 

communication techniques - the warranty 

for the business success -b y using both the 

verbal and non-verbal behaviour. 

22 23

Postgraduate programmes 


Business organises ongoing professional 

development and training postgraduate 

programmes, approved by the Ministry of 

National Education (since 2012-2013). 

The Marketing and Management of the 

Logistic Operations- 180 hours 

Services Marketing and Management - 180 

hours 

The programme offers the improved 

possibilities of training in the field of services 

and related areas, in order to identify and 

apply innovative solutions compatible with 

Emergency Marketing and Management - 180 

hours 

The purpose of the programme is to identify 

and define the interest and topics referring to 

the emergency situations and their connection 

to the process systems and the social and 

economic networks. 

hospitality. It enables the careful research 

of the components and their interaction, 

the impact upon all the actors involved in 

such market: hotels, restaurants, cafés and 

catering. The graduates will gain the skill to 

apply new techniques and innovative models 

in order to deal with the HoReCa field issues. 

Customs Administration Marketing and 

Management - 90 hours 

The programme offers training in the 

logistics field, for a more appropriate 

preparation of students to the challenges of 

the real market. After graduating, the students 

will be able to apply techniques and models as 

paternal solution to complex issues in the field 

of logistics and will acquire methodological, 

instrumental and practical knowledge. Every 

student will develop the skill to elaborate 

logistic strategies in contexts similar to the 

real situations of the companies, strategies 

materialised in projects, courses, case study 

analyses etc. 

the market problems. Reflection, suggestion, 

control and the capacity to put into practice 

the theoretical knowledge acquired bear an 

important role. 

Services Marketing and Management in the 

HoReCa Industry- 180 hours 

The programme offers the possibility to 

understand and connect efficiently to the 

complex environment in the industry of 

The purpose of the programme is the 

students’ training in the field of customs 

administration marketing and management 

by the analysis of the good practice 

models that must operate in a modern 

customs administration in the European 

market context. The real and complete 

implementation need of the community 

acquis imposes the customs authority so that 

the correct and uniform administration of the 

customs regulations and control are insured. 

The insurance of the operational functions 

regionally and locally means redefining the 

responsibility notion and linking it to the own 

practices and techniques harmonised at the 

level of the European standards. 

24 25

Cruise and Leisure Tourism Marketing, 40 

hours 

Once graduated this programme, the 

students will get additional advantages in 

working in the tourism and leisure specific 

activity by increasing their expertise and skills 

in understanding and working with specific 

models and personalized patterns providing 

efficient solutions. 

Marketing applied to the Fashion Industry, 

40 hours 

This postgraduate programme aims to: a) 

acquire technical and managerial expertise 

in the field of fashion, based on exposing the 

companies to the global markets, b) manage 

specifically the trading and distribution 

in the field, c) analyse particular aspects 

related to supply chain management, storage 

and business financing d) get the ability to 

particularly apply knowledge on fashion 

budget, branding and market research. 

Other programmes under implementation 

Business Operations 

The objectives of the programme consist 

of the concepts presentation, models and 

instruments, in order to evaluate and design 

the operations of an organisation. At the 

same time, the programme focuses on the 

competencies necessary to efficiently manage 

the operation processes at department and 

company level. 

• Operational processes knowledge 

competences; 

• Evaluating the operational performance of a 

company; 

• Design competencies; 

• Identifying the business opportunities; 

• Competencies to establish relationships 

with the corporate business partners, etc. 

SAP Logistics 

The programme has two objectives: 

knowing and using best practice models for 

purchase, storage and delivery in SAP ERP and 

the understanding and use of the business 

processes pertaining to SAP Logistics. 

The competencies offered to the students 

focus on the following: 

• SAP logistics models; 

• SAP purchase models; 

• SAP stock management; 

• SAP warehouse management. 

SAP Sales 

The SAP Sales postgraduate programme 

pursues the knowledge and use of the 

predefined business in sales and the sales 

reporting in SAP ERP. At the same time, the 

students will understand and use the sales 

business processes belonging to SAP ERP and 

CRM. 

The student competencies focus on the 

following: 

• Competencies of using models of sales and 

distribution in SAP ERP; 

• Competencies of knowing sales models and 

maps in SAP CRM; 

• Competencies of knowing the interaction 

between sales, financial and logistics 

modules in SAP; 

• Knowledge of the sales and distribution 

models for different industries in SAP. 

26 27

Training module for SUERD promoters and 

facilitators 

The training module ”Durable Regional 

Development by implementation of the EU 

Strategy for the Danube Region (SUERD) – 

innovative means, actions and perspectives” 

is an academic postgraduate programme 

(meant exclusively for the higher education 

graduates holding an undergraduate degree). 

the public sector and within the agencies 

working especially in cross-border and 

international projects; 

• The international cooperation departments 

within the universities and the research and 

development centres; 

• The professional associations and other 

organisations wishing to cooperate in the 

major priority projects through SUERD; 

• The specialised departments within the 

Ministry of Foreign Affairs and the Ministry 

of European Affairs, other ministries 

managing the SUERD priority fields. 

Research programmes and international 

collaboration 

The Faculty is involved in FuturICT and 

Complex Systems Society programmes - 

interdisciplinary research programmes 

promoting high technical and scientific 

cooperation at European and global levels. 

FuturICT is a flagship integrating information 

and communication technologies, Complexity 

Science and Social Sciences, to elaborate 

viable models of technological, social and 

economic systems. FuturICT results in the 

development of regional hubs. 

Through its representatives, Spiru Haret 

University has had an active role in the 

discussions and decision-making ever since 

the launch through IC&T of the Social and 

Economic Innovation Hub in our country, in 

the Black Sea Basin and the Danube area. 

The graduates can participate in the strategy 

in the following compartments: 

• The SUERD promotion and design offices 

in the counties, municipalities, towns and 

communes; 

• Administration of the technical 

implementation axes, mainly for 

the three priority fields managed by 

Romania: infrastructure- navigability; 

tourism development- cultural heritage; 

the environmental protection- risk 

management; 

• Specialised counselling departments in 

The educatees elaborate an extensive 

virtual project or the conjugation to a complex 

multi-national project, in its fundamental 

premises, already identified and forwarded for 

financing. After a final practical assessment, 

the participants receive the Postgraduate 

Certificate- “Training module for SUERD 

promoters and facilitators”, with the detailed 

annex of the modules and the evaluation 

type, issued jointly by Spiru Haret University 

in Bucharest and the Honorary International 

Chair to support SUERD, in partnership with 

the Romanian Academy. 

Complex Systems Society aims at promoting 

the complex systems sciences at European 

level. The University is directly connected 

to Complex Systems Society’s work through 

the cooperation with Alternative Sciences 

Association USH belongs to. 

28 29

European Social Marketing Association is 

a non-governmental entity, a newcomer in 

the landscape of the European organisations 

in its kind. The Association consists of 

an expanding community of specialists, 

researchers, practitioners in social marketing 

and other branches, aiming at promoting 

research, education and good practices in 

social marketing at European and global 

levels. 

Through the affiliated staff’s work, the 

Faculty of Marketing and International 

Business is directly involved in the 

cooperation with European Social Marketing 

Association, an organisation that came into 

being largely due to Spiru Haret University. 

The administrative office is housed within 

the University, offering support for various 

working groups in the Association. 

Clubbing inside the Faculty of Marketing and 

International Economic Affairs 

An integral part of the Faculty of Marketing 

and International Economic Affairs, the 

Students’ Club for economic, philosophic and 

sociologic creativity, (CEFS) emerged as a result 

of the need and aspiration for knowledge, 

cooperation, openness, transparency and 

enthusiasm. 

The club is open and invites all interested 

people of Spiru Haret University, regardless 

age, expertise or affiliation. 

The scientific heritage of the club resides in 

its ability to disseminate research materials, 

motivation to constantly develop the 

community life addressing interdisciplinary 

topics of a wide range of economic and social 

challenges. 

In order to improve 

and create efficient 

communication, an 

Internet webpage has been 

created at http://maeicefs. 

weebly.com/ with useful 

information for members 

as well as other students 

willing to join it: the venue, the schedule, 

topics discussed and addressed for future 

meetings, etc. 

30 31

The objectives: 

• Identifying, attracting and engaging the 

students in specific scientific activities 

through: (working papers, articles, research 

reports, books) regarding socio-economic 

challenges; screening documentary films 

with socio-economic themes which serve 

to contribute the students’ knowledge 

horizon; the documentation, development 

and presentation of materials, in written or 

multimedia forms, on various prescheduled 

subjects; the simulation of scenarios from 

real economic life through which the 

students are able to identify the correct 

conclusions regarding certain phenomena 

they might encounter in their postgraduation 

activity) 

• Meetings with distinguished personalities 

from the economic, political, social, cultural 

environment of Romania or the international 

scene; 

• Involvement in the organizing of scientific 

manifestations, by engaging in logistic 

processes as well as by participating with 

scientific papers; 

• Consolidating an image of excellence for 

the University of Spiru Haret (USH) by 

promoting the club’s activities with the help 

of modern communication techniques such 

as: developing a webpage, a blog, creating 

a discussion group, a forum and generating 

a distinct identity through socializing 

networks such as Face book etc.; 

• Constructing direct connections with 

representatives of the Romanian and 

international work environment with regard 

to the possibility of employment for future 

graduates. 

The marketing club- Activ Marketer USH 

„We plan to recruit many young people who 

are interested in marketing and are willing 

to learn new things under the guidance of a 

specialized teacher.” 

Regarded as an 

extracurricular activity 

that does not overlap with 

daily school activities, the 

activity encouraged by 

the Marketing Club- Activ 

Marketer, aims to deepen 

and supplement certain 

concepts, theories, notions, etc. taught in 

the educational process conducted in the 

classrooms. 

Moreover, within the club, theories and 

new marketing models are debated (arisen 

from the modern scientific practices), and 

new ways of implementing the theoretical 

knowledge (accumulated during the learning 

process) are analyzed. Hence, the students 

are able to get involved in the local and global 

labour market. 

From the beginning, the club responded to 

the students’ needs as identified at Faculty 

of Marketing level and in other economic 

faculties of The University – the need to 

deepen in a pleasant, dynamic and exciting 

way, specific dimensions of marketing 

theory and most of all practical application 

of scientific principles regarding marketing 

activity among various organizations of the 

Romanian market. 

As students from other faculties resonated 

with this activity, its dimensions evolved a 

more complex and dynamic preoccupation. 

32 33

The club was intended from the beginning 

as a educational platform which is able to 

complete didactic activity and offer for all 

students interested the possibility to deepen 

the practical activity through all contacts with 

similar initiatives (clubs, specialized student 

associations etc.), with companies and key 

players of labour market. 

The object of activity is defined as - 

conducting students’ scientific research 

activity, completing professional and scientific 

training, aimed for specific marketing labour 

market integration. 

Objectives for Activ Marketer Students Club: 

• The students conducting research 

work (marketing research, simulated 

implementation of an organisation’s 

marketing strategy, attending student 

national and international events) 

• Conducting debates, presentations, round 

tables participated by marketing decision 

makers, various organisations as well as 

other teaching staff members or figures 

involved in domestic or foreign marketing 

• Organising internships facilitating the 

students’ cooperation with various 

institutions and / or organisations 

• Conducting joint research projects with other 

national and foreign education institutions 

or firms; stimulating and managing the 

students’ research work focused on the 

contemporary marketing diverse issue 

• Cooperation with other student 

organisations (student’s scientific circles, 

student associations and the like) 

• Promoting the image of Spiru Haret 

University and of the Faculty of Marketing 

and International Business in the academic 

environment, on the labour market and in 

the relations with other student’s scientific 

organisations-related structures. 

Business Club 

The Business Club is an 

entity structurally connected 

to the Academy of Knowledge 

initiative aiming, through 

its volunteering courses and 

activities, to provide informal 

education in order to train 

the youth as good citizens and successful 

managers prior to become great specialists. 

The initiatives, part of the Alternative 

Sciences Association’s work, where the 

Business Club Managers to become runs, aims 

at providing the students a dialogue platform 

and various activities focused on promoting 

a complex business culture, adjusted to the 

contemporary economic and social dynamics, 

to make them aware of the need to take up 

responsibilities on every aspect of living in the 

community, irrespective of its boundaries. 

Along time, the Club has hosted generous 

initiatives as “Let’s talk business!” The 

Creation House, Mentoring BY Coaching: 

Econophysics and Complexity, “Let’s Talk 

Life” and the like. 

Therefore, the students have multiple 

opportunities to develop most various 

practical abilities and competences to 

address, including but not limited to, the 

latest challenges in the social and economic 

national environment. 

Education for Life 

Part of the Academy of Knowledge, the 

Business Club Future Managers represents 

34 35

a real tool to achieve the formal education 

of both undergraduates and graduates given 

them the possibility to feel more motivation 

in living inside Spiru Haret University 

community. The weekly sessions, together 

with specialists from media, business, and 

banking systems help participants to feel 

more confidents in their possibilities and solid 

education. 

The purpose and objective of such ”hub” 

reside in defying their drive, status and 

interest, as alternative engines of school and 

education issued in good results in periodic 

evaluation, scientific research publication, all 

part of our Faculty outcomes. 

Learning and acting BIG, with other words 

beyond any fears of non-adaptation, may 

determine our community future contributing 

at a better world and life. 

The activities conducted within these 

educational, civic and voluntary structures 

are enlaced, offering the students of any 

faculty and the high-school students 

willing to participate in the academic life, 

opportunities for advanced study as well as 

opportunities to open up new perspectives, to 

capitalise some personal abilities and develop 

others, combining theory and practice and 

contributing to answering the students’ 

questions on their future as individuals - 

specialists. 

Student scholarships and the Work and 

Travel USA programme 

ERASMUS 

The new ERASMUS programme aims at 

the extension of the cooperation within the 

higher education, offering to a great number 

of partner institutions the possibility to 

participate in transnational projects and 

to jointly capitalise on the information 

technology. 

General procedure regulations for ERASMUS 

students‘ mobility 

• The students who have graduated from 

the first year of studies can participate in 

the programme; 

• The ERASMUS students are exempt 

from paying the tuition fees at the host 

university 

• The academic credits obtained during the 

mobility are recognised by the universities 

at which the students are enrolled; 

• The national scholarships granted to 

the students by the universities they are 

enrolled at will continue to be paid during 

the whole study period abroad; 

• The duration of the abroad studies for 

the ERASMUS students included in the 

mobility programme varies between 3 and 

36 37

12 months. For the periods longer than 3 

months, internships can be provided, as 

study-continuation; 

• A student can be selected for an ERASMUS 

scholarship only once during a study cycle 

(university plus post-university), for a 

period of maximum one academic year 

• The institutions involved in the student 

exchange must have an agreement with 

every student, on a well-established study 

programme (in view of the academic 

recognition of the studies), before the 

beginning of the mobility period; 

• At the end of each period of studying 

abroad, the students must request the 

attestation of the agreed programme from 

the host institution, just like a transcript 

of records with the obtained results; 

• If the student did not complete the 

established programme, he is liable to 

reimburse the funding received. The 

force majeure cases will be brought to the 

faculty’s management knowledge and 

analysed and sent for the A.N.P.C.D.E.F.P 

approval. 

• The ERASMUS students cannot benefit 

from other scholarships or allowances of 

any nature, for the duration enclosed in 

the contract; 

• The beneficiaries of the scholarship 

cannot use different funding sources for 

covering the same eligible expense (for 

example, they cannot cover the price of 

the transport ticket with financing from 

different funding sources, simultaneously, 

only cumulated) 

The student selection criteria for the 

ERASMUS mobility are as follows: 

- The candidate must: • hold Romanian 

citizenship; • be a full-time student at “Spiru 

Haret” University; • be graduated the 1st year; 

• beneficiate for the first time of an ERASMUS 

internship, with or without a grant; • possess 

good results during the previous academic 

years (grade point average above 8); • pass a 

foreign language test (the foreign language 

needed in the destination country); • present 

a CV; • undergo an interview. 

Summer Work and Travel USA 

It is a full-time programme for the students 

who wish to visit the United States, in order to 

work and travel during the summer holyday. 

In 2010, approximately 3000 students in 

Romania participated in the Work and Travel 

programme. 

The Work and Travel students can work 

throughout America, from Alaska to Florida. 

While some choose the industry, others work 

in tourism: hotels, restaurants, golf courses 

and resorts. 

The Work and Travel experience gives the 

students the possibility to meet the American 

community and to travel around the United 

States. There is the possibility to extend 

the residence permit, at the end of the work 

period. 

38 39

Facilities and services granted to the 

Marketing and International Business 

students 

The Marketing and International Business 

Faculty within Spiru Haret University grant 

the following facilities to its students: 

• Exempt from the admission fee for children 

of agricultural labourers, of teachers and 

retired people are (if they are still their 

parents’ dependants) 

• Courses books offered free of charge to the 

students enrolled for part-time education. 

The students enrolled for full-time learning 

enjoy a 30% discount when purchasing the 

course books issued by the România de 

Mâine Foundation Publishing House; 

• Free access to information delivered by 

the TVH2.0 and Radio h2.0 FM broadcastseducational 

and cultural broadcasts, 

nationally transmitted, created especially to 

help the ones eager to learn and consolidate 

the knowledge acquired during the teaching 

process; 

• Free access to the “Opinia nationala” – 

university weekly journal; 

• Access to the Spiru Haret University 

canteens with a 30% subsidy supported by 

the “Romania de maine” Foundation; 

• Accommodation in university campuses 

located in Bucharest 

• Free access to the Spiru Haret University’s 

Clubs and Sports Complex in Bucharest. The 

Sports club includes a 10 000 seat stadium, 

football, tennis, volleyball, handball and 

basketball courts etc. 

Training Programme for future teachers 

Concurrent with the undergraduate 

studies, the Marketing and International 

Business Faculty and the Teacher Training 

Department offer access to the Teacher 

training Programme to the ones interested 

in a didactic career. The programme is held 

according the legal provisions, in compliance 

with the unitary national plan for initial 

teaching personnel training. The subjects 

provisioned to be studied are the Education 

Psychology, the Basics of Pedagogy, the 

Theory and Methodology of the Curriculum, 

Training and Education evaluation, the 

Pedagogical Practice, Sociology of Education 

and Educational management. 

Contact: 

Address: 13, Ion Ghica, 3rd district, Bucharest; 

Telephone: 021- 314 00 75, int. 149 021 314 00 

75, int. 353; E-mail: info@spiruharet.ro; 

The Foreign Languages Center 

The Foreign Languages Centre at Spiru Haret 

University, established in 2002, meets the 

exigencies and high requirements imposed by 

the education and labour market and organises 

foreign languages courses for different levels 

(beginner, intermediate, advanced). The 

foreign languages taught within the FLC are: 

English, French, Italian, Spanish, German, 

Arab and Japanese. 

Specialised courses are also taught: • 

Business English (BEC), • Business English 

BEC – Business English Certificate; • Training 

English courses for the Cambridge FCE and 

Cambridge CAE tests; • Training English 

courses for the ECL testing; • French language 

for diplomats - Discours Diplomatique de 

Langue Français. 

Contact: 

Address: 13, Ion Ghica, 3rd district, Bucharest; 

Telephone: 021- 314 00 75, 021-314-39-03, 

E-mail: info@spiruharet.ro 

40 41

Career counselling and guidance centre 

The specialists working at C.C.G.C. 

are psychologists with competences in 

psychotherapy, psychological counselling, 

psychoanalysis, integrative psychology, child 

and teen psychoanalytic psychotherapy, 

experimental psychology, social psychology 

and organizational psychology. 

All these professionals are members 

of prestigious national and international 

organizations, such as the Romanian College 

of Psychologists, the Romanian Association 

of Psychologists, the International 

Psychoanalysis Association and the American 

Psychology Association. 

The career counselling and guidance Centre 

has the following objectives: 

• Identifying and psychologically approach 

the vocational and career-related needs; 

• Offering psychological support for the 

persons facing difficulties; 

• Helping with the students’ adjustment to 

the academic environment and to Spiru 

Haret University’s specific context; 

• Providing psychological and educational 

support for overcoming the educational 

issues; 

• Organising seminars, workshops and 

conferences, as well as other educational 

and prevention programmes. 

Contact: 

Address: 13 Ion Ghica Street, Room 606, 

Bucharest, 

Telephone: 021.314.00.75 / 164 

256 Basarabia Avenue, Room 106, Bucharest, 

Telephone: 021. 255. 60. 98 / 127 

„Spiru Haret“ University and Foundation 

Club 

The Club of România de Mâine Foundation 

and Spiru Haret University is one of the 

important clubs in Bucharest, specialised in 

organising parties and other events, including 

games and competitions for our students 

and for the broad public. The Sports complex 

includes: 

• 1 football field (length= 105 m, width= 54 

m), with 3 tribunes, 10 000 seats, dressing 

rooms, hot water showers, toilets; 

• 1 handball court set up with bitumen and 

tribune of 500 seats; 

• 2 volleyball courts set up with bitumen and 


• 2 basketball courts set up with bitumen and 


• 9 hard tennis courts, equipped with net 

pillars and referee chairs. The Sports centre 

is equipped with locker rooms, showers and 

modern toilettes 

Contact: 

Address: 87, Metalurgiei Bld, 4th district, 

Bucharest, Romania 

Telephone: (021) 334 92 34 

42 43

SPIRU HARET UNIVERSITY 

Faculty of Marketing and International Business 

Address: 46 G Fabricii Street, Sector 6, Bucharest; 

Telephone / Fax : 021.316.97.93, 

E -mail: ushmk@spiruharet.ro; 

Web: http://spiruharet.ro/facultati 

44

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