View our Lambton College Branding Tips & Guidelines

Branding Tips & Guidelines
The following are guidelines which follow best practice and
accepted principles to promote consistency throughout the
college’s publication material

Logo
The marketing logo was implemented in 2010 and consists of a heavy, bold, serif font that leaves an impact
on the viewer. To ensure the integrity of the Lambton College brand it is important that none of the elements
within it are changed or moved. This includes adjustments to the ratio of the graphic, the fonts used or the
colours it appears in.
Using the Lambton College Logo:
Blue - Use this version for colour
applications on a light background
White - Use this version for colour
applications on a dark background
Black - Use this version for grayscale
applications on a light background
White - Use this version for grayscale
applications on a dark background
Please visit www.mylambton.ca/Marketing/Download_Our_Logo to download our logo

Logo
What Not to Do
Do not place the logo against a background that
does not provide enough contrast for maximum
visibility and legibility.
Do not stretch, condense, rotate or otherwise
distort the logo.
The logo must never appear with any other
symbol or icon; contained within a box, circle, or
other shape; or combined with any other name,
logo, or icon to create a co-branded logo.
COLLEGE
Do not manipulate the logo by
re-typesetting, repositioning
components or re-colouring.

Sub-brands
A sub-brand structure has been developed to identify the individual schools and services within Lambton
College. To ensure the integrity of the Lambton College brand it is important that none of the elements
within it are changed or moved. This includes adjustments to the ratio of the graphic, the fonts used or the
colours it appears in.
Sub-brands:
Technology, Energy
& Apprenticeship
Business &
Information Technology
Community Services
& Liberal Studies
Fire Sciences &
Public Safety
Creative Design
Health Sciences
Part-Time Studies
Student Services
Note: The range of colour options described on the previous
page are also acceptable for the sub-brand identity.
To request a high resolution JPG, or vector EPS of your sub-brand please contact missi.routley@lambtoncollege.ca

Colours
The primary colour palette of Lambton College consists of blue and green. Specifications for these are
provided below:
Primary Colours
Lambton College Blue
Pantone 541C
CMYK: 100, 57, 0, 38
RGB: 0, 70, 127
HEX value: #00467F
Lambton College Green
Pantone 3288C
CMYK: 100, 23, 73, 9
RGB: 0, 128, 100
HEX value: #008267
A secondary colour palette has been provided as additional options to complement the College's primary
colours and add variety and visual interest to the broad range of communication materials produced.
Secondary Colours
Light Blue
Pantone 630C
CMYK: 60, 6, 15, 0
RGB: 90, 188, 209
HEX value: #5ABCD1
Medium Blue
Pantone 7459C
CMYK: 82, 28, 24, 1
RGB: 0, 143, 173
HEX value: #008FAD

Typography
A Specific font family has been chosen to ensure consistency across communication materials. When
adding headers and Sub-headers use the sans serif Futura font family. The below shows the different
options within the Futura font family.
Using Type:
Futura Aa Bb Cc Dd
Futura Aa Bb Cc Dd
Futura Bold and Bold Oblique are shown above.
Futura Aa Bb Cc Dd
Futura Aa Bb Cc Dd
Futura Heavy and Heavy Oblique are shown above.
Futura Aa Bb Cc Dd
Futura Aa Bb Cc Dd
Futura Medium and Medium Oblique are shown above.
Futura Aa Bb Cc Dd
Futura Aa Bb Cc Dd
Futura Light and Light Oblique are shown above.

Contact Information
If you have any questions, please contact Cindy Buchanan,
Director, Marketing, Communications & Business Development
at cindy.buchanan@lambtoncollege.ca