Preventing Childhood Obesity - Evidence Policy and Practice.pdf

Chapter 28
Figure 28.2 Promoting physical
activity as fun.
Box 28.6 Making healthy
choices easy
Figure 28.3 The EPODE logo.
Box 28.5 Exposing the brand
One of EPODE ’ s branding strategies is to prominently
display the city ’ s logo in customized local materials,
while minimizing the national, government and partners
’ logos. The EPODE name and logo are used
throughout the extensive media coverage and in all
local activities.
EPODE ’ s place strategy makes healthy choices
accessible to children. They are taught the principles
of nutrition and a balanced diet in school and encouraged
to try healthy foods and participate in fun physical
activities, including a “ pedestrian school bus ” to
encourage walking to school. A simple strategy which
illustrates the intention to make healthy decisions easy
for children is that supermarkets are encouraged to
present seasonal fruits, at a good price and in a place
where children can pick them up themselves. EPODE
builds on existing channels of distribution that already
influence children ’ s behavior, especially parents,
leisure stakeholders and teachers.
248