MediaKit final - Digital Output Magazine
MediaKit final - Digital Output Magazine
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Media Kit 2006<br />
Stand out from the pack with our<br />
oversized tabloid format<br />
JOIN OUR ELITE<br />
GROUP OF<br />
ADVERTISERS<br />
WHO HAVE CHOSEN<br />
DIGITAL OUTPUT<br />
AS THEIR<br />
ADVERTISING<br />
VEHICLE<br />
Our tabloid format provides<br />
maximum visual impact.<br />
We cover real-world<br />
application stories using the<br />
latest tools and technologies<br />
in digital imaging.<br />
Use our unique high-impact<br />
media to carry your<br />
marketing message.<br />
Mission<br />
To provide a practical guide to success for all<br />
who work in the graphic arts. Our editorial<br />
exclusively targets managers and users of<br />
digital printing and publishing tools including<br />
capture, creation, output, and finishing.<br />
Through product reviews, application stories,<br />
and columns from industry leaders,<br />
we show you how to grow your business.<br />
<strong>Digital</strong> <strong>Output</strong> covers the digital printing<br />
industry from start to finish. In<br />
each issue, we provide comprehensive<br />
coverage on the industry with actual<br />
application-driven stories that readers<br />
adapt to their businesses.
Editorial Coverage<br />
>Capture<br />
High-End <strong>Digital</strong> Cameras, <strong>Digital</strong><br />
Media & Storage, Desktop<br />
Scanners, Wide Format Scanners,<br />
Stock Images, Medium Format<br />
Cameras and Backs, <strong>Digital</strong> Studios<br />
>Creation<br />
RIPs, Proofing, Prepress, Software,<br />
<strong>Digital</strong> <strong>Output</strong> covers the range of digital products and services in<br />
four broad areas of capture, creation, output, and finishing. Our<br />
editorial focuses on each of these areas to give our subscribers the<br />
most up-to-date information on every aspect of these technologies<br />
that affect their business.<br />
<strong>Digital</strong> <strong>Output</strong> provides in-depth articles written by the industry’s leading<br />
journalists. In each issue you will find:<br />
Color Management, Color<br />
Calibration, PDF, JDF Workflows,<br />
DAM Software, Preflighting, Design<br />
Tools, Monitors, Workstations,<br />
Remote Proofing, Soft Proofing<br />
><strong>Output</strong><br />
Large Format Printing, <strong>Digital</strong><br />
Printers, High-Speed Copiers, Multifunction<br />
Devices, <strong>Digital</strong> Color<br />
Proofers, Graphic Display Systems,<br />
POP Displays, Tradeshow Graphics,<br />
UV Flatbed Printers, Building Wraps,<br />
Inks<br />
>Finishing<br />
Lamination, Media, POP Displays,<br />
Sales & Marketing Techniques,<br />
Backlit Media, Lenticular Designs,<br />
Cutting Systems<br />
Special Sections and<br />
Features<br />
Every issue of <strong>Digital</strong> <strong>Output</strong> contains<br />
Special Section and Feature articles on specific<br />
segments of the industry, from Grand<br />
Format Building Wraps, to Fine Art Reproductions,<br />
to The Wide Format Market and<br />
Media Trends. With application-driven<br />
stories focused on problem-solving, subscribers<br />
will learn what is occurring in the<br />
industry and how to get involved.<br />
We’ll provide comprehensive<br />
coverage on every segment of<br />
the industry. We’ll show you:<br />
WHO is making news;<br />
WHAT they’re doing;<br />
WHEN it impacts you;<br />
WHERE it’s happening;<br />
WHY it matters; and<br />
HOW you can profit from it.<br />
<strong>Digital</strong> <strong>Output</strong> gives our readers<br />
the industry information they<br />
need to succeed.<br />
Departments<br />
Best Practices<br />
Provides industry analysis and marketing<br />
advice. Subscribers learn how to reach customers<br />
with a strong presentation of capabilities<br />
through integration, direct-mail,<br />
face-to-face conversation, and a successful<br />
Web site. Offers tactics and concepts that<br />
graphic communications service providers<br />
need to consider in building B2B revenues.<br />
Distribution & e-Commerce<br />
Offers state-of-the-industry reports in<br />
regards to technology growth and industry<br />
evolution. Also offers advice on how to<br />
keep up with this non-stop market and<br />
improve businesses.<br />
Marketplace<br />
Includes the most recent news and products.<br />
Hear from manufacturers about their latest<br />
and best-selling products, as well as innovative<br />
applications, and company news.<br />
Media Watch<br />
Offers perspectives on large format<br />
substrates, from laminates to roll media,<br />
directly from an industry professional,<br />
product manager, designer, sign maker, or<br />
commercial printer. With this article, we<br />
show what subscribers need to know about<br />
the topic to help create the best possible output,<br />
while keeping costs down.<br />
DEDICATED TO > CAPTURE > CREATION > OUTPUT > FINISHING
<strong>Digital</strong> <strong>Output</strong> September 2005<br />
he job of attracting customers in a<br />
multi-media world keeps getting<br />
tougher. A bewildering range of<br />
options includes leveraging the<br />
Internet, email, mass media, and variable<br />
data marketing to reach clients.<br />
You need to reach customers with an<br />
appeal that stands out and that positions<br />
you as an expert partner they<br />
can rely on.<br />
Our industry prints magazines and<br />
newspapers full of advertisements, sales<br />
brochures for new product<br />
introductions, and<br />
direct-mailers for targeted<br />
campaigns. Print<br />
service providers should<br />
walk the talk by leveraging<br />
the many available<br />
Samples from Padgett Printing’s direct-mail campaign which<br />
emphasized the values that their organization can deliver to<br />
clients.<br />
communications options—both print<br />
and non-print—to promote themselves<br />
and the services they are able to provide<br />
to current customers and<br />
prospects.<br />
Awareness, Consideration, Hit Rate<br />
Developing a new customer base or<br />
expanding your share of business with<br />
current clients starts with making sure<br />
they are aware of the services that you<br />
provide. Awareness leads to being<br />
considered as a potential supplier. If<br />
you are considered in more sales<br />
cycles, your hit rate, or the close rate<br />
for new business, should increase. The<br />
end result should be improved sales<br />
productivity.<br />
How Do You Build Awareness?<br />
In general, printers do not spend a<br />
great deal of time and energy promoting<br />
their capabilities. They typically rely<br />
on word of mouth in a local marketplace.<br />
With the Internet removing the<br />
geographic boundaries that once governed<br />
the selling of print, it is time to<br />
promote more effectively. In meeting<br />
with a number of printers who have<br />
done this, I have found that there are<br />
three techniques that they successfully<br />
utilize to build market awareness—<br />
advertising/direct-mail, public relations,<br />
and the Internet.<br />
Corporate Press’ newsletter helps clients<br />
with issues such as design, direct-mail,<br />
and increasing response rates.<br />
Advertising/Direct-Mail<br />
Creative print service providers are<br />
leveraging advertising to stimulate<br />
demand for new products and services.<br />
While some use print ads in local or<br />
targeted publications, the majority of<br />
printers focus primarily on direct-mail<br />
to a targeted customer base.<br />
Dave Torok, president and CEO of<br />
Dallas-based Padgett Printing, effectively<br />
uses his digital print capabilities<br />
to expand his prospect base. Padgett<br />
decided to demonstrate how effective<br />
its digital print technology could be<br />
through a direct-mail campaign that<br />
emphasized the values that technology<br />
and their organization can deliver to<br />
clients. The five-part mailing used<br />
variable data. Each mailer communicated<br />
a key value that is important to<br />
Padgett and its customer base, including<br />
quality, speed, variability, affordability,<br />
and trust.<br />
This campaign used repetition to better<br />
convince prospects and customers<br />
to buy. A five-part mailing, where each<br />
piece built on the message included in<br />
the prior mailing, helped prospective<br />
buyers remember the Padgett name<br />
and gain an understanding of the new<br />
services that Padgett is offering.<br />
Corporate Press is the employee-owned<br />
flagship of the print communications<br />
companies of Corporate Press, Inc. It is<br />
a solutions provider of graphic communications,<br />
which includes customized<br />
direct-mail pieces, corporate<br />
newsletters, and eCorporate printing<br />
solutions, designed to simplify reorders.<br />
A key strategy in the company’s<br />
direct-mail marketing strategy is effective<br />
utilization of custom publishing.<br />
Whether in print or electronic form,<br />
custom publications provide intrinsically<br />
valuable information that moves<br />
the perceptions and behavior of the<br />
audience in a desired direction.<br />
Corporate Press prospects and existing<br />
clients can register for a free subscription<br />
to What’s Cookin’—an informational<br />
newsletter designed to help<br />
clients with items like design, directmail,<br />
and increasing response rates.<br />
Corporate Press also publishes a<br />
monthly email newsletter called<br />
Solutions Spotlight, which is sent to<br />
more than 3,700 customers and<br />
prospects. The newsletter contains links<br />
to e-print tips related to design, typography,<br />
page layout, digital art, paper,<br />
and production. Each sales person personalizes<br />
a note to his or her customer/prospect<br />
as part of the newsletter<br />
distribution.<br />
Corporate Press is demonstrating how<br />
custom publications can effectively be<br />
part of a long-term strategy to build<br />
brand awareness within its specific<br />
market. The company fosters customer<br />
www.digitaloutput.net<br />
Roland DGA Corporation’s new and<br />
improved ECO-SOL MAX ink features an<br />
improved drying time and produces graphics<br />
that are dry to the touch after printing.<br />
This advantage increases productivity and<br />
allows ECO-SOL MAX ink to perform with<br />
take-up roller systems for long, unattended<br />
production runs, even in high-speed mode. SOLJET SC-545EX integrated printer/<br />
ECO-SOL MAX is available immediately cutter with the company’s eco-solvent ink.<br />
from Roland and is compatible with all<br />
PRO II V SOLJET and VersaCAMM printers The new media line features Clear Film<br />
and integrated printer/cutters. Suggested (ESM-CSF) and Clear Film with Adhesive<br />
list price is $59.95 per 220 ml cartridge. (ESM-CSFP). Both are clear polyester<br />
films that feature a special topcoat for<br />
Roland DGA Corp. has also added two eco-solvent applications. Designed for<br />
new clear films to its media lineup. indoor graphics, these films are designed<br />
Compatible with the company’s ecosolvent<br />
inkjets including VersaCAMM and including white ink floods and applica-<br />
to support even the heaviest ink loads,<br />
SOLJET models, this new media offering tions involving white floods as an underbase<br />
for four-color graphics.<br />
is particularly well-suited for use with the<br />
Circle 168 on FREE Product Info Card<br />
6 <strong>Digital</strong> <strong>Output</strong> October 2005<br />
Circle 4 on FREE Product Info Card<br />
Continuing its dominance in industry-standard proofing, CGS Publishing<br />
Technologies International has announced additional SWOP certifications for the latest<br />
generation of Canon printers. We are told that the ORIS <strong>Digital</strong> Proofing System<br />
was the first to be certified on the new, 4-picoliter devices, including the A3+ (13x19<br />
inch) imagePROGRAF W2200S, the 24-inch W6400, and the 44-inch W8400.<br />
Certification was achieved with two different ink sets: Canon’s six-color pigmented<br />
inks and CGS’ recently-introduced Long-Life Extended (LLE) inks, which have a<br />
large color gamut, plus the long-term stability associated with pigment-based inks.<br />
Both certifications used ORIS PearlPROOF Publication semi-matte paper, which has<br />
achieved widespread acceptance among major publishers and Web printers.<br />
Circle 169 on FREE Product Info Card<br />
MediaDex has released their MediaDex 1.0 digital asset management software to<br />
catalog, organize, find, and share digital media files. Based on the Canto Cumulus<br />
<strong>Digital</strong> Asset Management technology, MediaDex 1.0 is a cataloging solution for<br />
creative individual professionals and home users. It offers benefits including search<br />
capabilities and a set of conversion and presentation features. Supporting all standard<br />
multimedia including image, layout, video, audio, and text files, MediaDex<br />
helps users keep track of digital files and to retrieve and utilize them when needed.<br />
The main advantages of the MediaDex products lies in being able to capture the file<br />
information (metadata) associated with digital files, and the ability to organize the cataloged<br />
assets into categories and collections. To find an archived media asset file,<br />
MediaDex offers both quick search options and refined search capabilities using keywords,<br />
the metadata and Boolean operators. Share images by using Slideshow features<br />
or as Web albums on static HTML pages.<br />
MediaDex 1.0 is available in two versions: MediaDex Standard and MediaDex<br />
Professional. While the basic functionality of both programs is the same,<br />
MediaDex Professional includes support for Microsoft Office documents and digital<br />
camera proprietary RAW formats. MediaDex 1.0 will run under Windows 98, 2000,<br />
XP, and Mac OS X version 10.3 (or later). It requires 110 megabytes of disk space<br />
and a minimum of 128 megabytes of available RAM is recommended.<br />
Circle 170 on FREE Product Info Card<br />
EFI’s Executive Information System<br />
(EIS) is a breakthrough business<br />
workspace that provides a visual<br />
tool for business analysis for its<br />
Print MIS customers. EIS is an<br />
interactive data analysis command<br />
center that instantly recaps the<br />
state-of-the-business and links to<br />
other key data, enabling new levels<br />
of business intelligence. The<br />
Web-based EIS will be integrated<br />
with the foundation suite of EFI Hagen, Logic, and PSI print management information<br />
systems, helping to improve processes and profit potential by giving users complete<br />
and instant visibility into real-time business information.<br />
“EIS is more than a report generator, more than a dashboard display—EIS is an<br />
interactive analysis tool that gives the printer a visual recap of the state-of-thebusiness,<br />
with the ability to ask questions and drill down to more detail,” says<br />
Michael Henderson, EFI EIS product manager. “This is a revolutionary advance over<br />
the current process of exporting data to a spreadsheet or printed report for tedious<br />
evaluation. Management teams can work with EIS to present information critical to<br />
key business decisions on the fly. The ability to refine the data by asking questions<br />
makes EIS an excellent working tool.”<br />
Circle 171 on FREE Product Info Card<br />
marketplace industry products & news<br />
<strong>Output</strong><br />
best practices<br />
BY BARBARA A. PELLOW<br />
T<br />
Promote Thyself<br />
How To Be Noticed by Prospects and Customers<br />
Roland Introduces ECO-SOL<br />
MAX and New Media<br />
ORIS Proofing First to be SWOP Certified<br />
MediaDex Releases DAM Programs<br />
EFI Adds Command Center to Print MIS<br />
46
The Market<br />
Companies Served:<br />
Advertising Agencies<br />
Commercial Printers<br />
<strong>Digital</strong> Printing Specialists<br />
Graphic Design Studios<br />
Image Services<br />
In-Plant Printing Departments<br />
Manufacturers<br />
Marketing Services<br />
Photographers<br />
Photo Labs<br />
Photo Studios<br />
Publishers<br />
Quick Printers<br />
Reprographic Houses<br />
Screen Printers<br />
Service Bureaus<br />
Sign Shops<br />
Software Developers<br />
Specialty Printers<br />
System Integrators<br />
The digital market is dynamic.<br />
Imaging technologies change over time.<br />
<strong>Digital</strong> innovation has, and continues to<br />
revolutionize the graphic arts at a unprecedented<br />
rate. Innovative graphic arts firms<br />
have embraced these new technologies,<br />
brought them into their shops, and now<br />
have increased profitability, expanded<br />
offerings, and enjoy double-digit growth.<br />
Enjoying the benefits of growth,<br />
the market is hungry for more. The design<br />
and graphic arts market, composed of sign<br />
shops, quick printers, and traditional commercial<br />
printers read <strong>Digital</strong> <strong>Output</strong> as a<br />
primary resource in their search for knowledge.<br />
Our application stories, industry coverage,<br />
and your high-impact advertisements<br />
in our unique tabloid presentation, provide<br />
a primary resource in their search for<br />
opportunity.<br />
In July 2005, our research showed that the<br />
billions of dollars that advertisers, merchandisers,<br />
and print buyers spent on wide<br />
format materials in 2005 is expected to rise<br />
even more through 2006. The wide format<br />
graphics market is becoming increasingly<br />
competitive as technologies such as<br />
eco-solvents and UV grow.<br />
Designers and agencies are stretching the<br />
limits of their marketing messages by<br />
employing the latest creative tools such as<br />
software, intelligent color management,<br />
RIPs, media, and wide format options.<br />
The software industry is booming. From<br />
creation software, to new ink and media<br />
choices, just about every product has a<br />
newer, better version that promises to<br />
deliver on designers’ requests.<br />
Photographers are using digital technology<br />
to capture images for large format output.<br />
At the same time, large format scanners are<br />
being used by a multitude of organizations.<br />
Enterprises are preserving records to meet<br />
regulatory compliance, construction companies<br />
are copying blue prints, and municipal<br />
organizations are reproducing maps with<br />
the use of large format scanners.<br />
Ink, Media, and Hardware Revenue<br />
Wide format inkjet ink revenues will<br />
grow from $3.1 billion in 2004 to $4.6 billion<br />
in 2009, a CAGR of eight percent driven<br />
by the increasing installed base of printers. In<br />
terms of total market revenue, inkjet ink revenues<br />
will grow from 43 percent of total market<br />
revenues in 2004 to 46 percent in 2009.<br />
Wide format inkjet media revenues<br />
will grow from $2.7 billion in 2004 to $3.8<br />
billion in 2009, a CAGR of seven percent.<br />
In terms of market revenues, media revenues<br />
will increase from 36 percent in 2004 to 38<br />
percent in 2009, driven by the increasing use<br />
of high value specialty media such as vinyl,<br />
fabric, canvas, etc., as well as the increasing<br />
hardware installed base.<br />
Wide format inkjet graphics hardware<br />
revenues are predicted to grow from<br />
$1.5 billion in 2004 to $1.6 billion in 2009,<br />
a CAGR of one percent. In terms of total<br />
market revenues, wide format inkjet hardware<br />
revenues will decrease from 21 percent<br />
in 2004 to 16 percent in 2009, driven down<br />
by continually declining hardware prices.<br />
Source: I.T. Strategies 2005 Wide Format Inkjet Graphics<br />
Forecast<br />
Ink, Media, and Hardware Revenue<br />
In Billions<br />
$10<br />
$9<br />
$8<br />
$7<br />
$6<br />
$5<br />
$4<br />
$3<br />
$2<br />
$1<br />
$0<br />
INK<br />
MEDIA<br />
HARDWARE<br />
$7.3 B<br />
43%<br />
36%<br />
21%<br />
CAGR 7%<br />
CAGR 8%<br />
CAGR 7%<br />
CAGR 1%<br />
$10.1 B<br />
46%<br />
38%<br />
16%<br />
2004 2009<br />
$3,095,331,911 $4,634,096,747<br />
$2,650,297,794 $3,783,164,998<br />
$1,524,099,235 $1,633,986,654<br />
DEDICATED TO > CAPTURE > CREATION > OUTPUT > FINISHING
In total, the retail value of wide format digital printing is more than $29 billion<br />
worldwide, growing more than ten percent annually.<br />
—2005 InfoTrends/CAP Ventures Study<br />
The wide format graphics market generated<br />
total manufacturer revenues—at the retail<br />
level—of $7.3 billion in 2004 and is<br />
expected to generate manufacturer<br />
revenues of $10.1 billion in 2009,<br />
a CAGR of seven percent.<br />
2005 I.T. Strategies Study<br />
Revenue Forecast by Printer Type<br />
Total wide format inkjet graphics<br />
revenues for hardware, media, and ink<br />
are forecast to grow from $7.3 billion in<br />
2004 to $10.1 billion by 2009, a CAGR of<br />
seven percent. In 2004, 61 percent of wide<br />
format graphics revenues ($4.5 billion)<br />
were generated by wide format aqueous<br />
inkjet printers. By 2009, wide format<br />
aqueous inkjet printers, with total revenues<br />
of $4.6 billion, will decrease to 46 percent<br />
of total market revenues. Wide format<br />
solvent printers will increase from<br />
34 percent of total market revenues<br />
($2.5 billion) to 44 percent of revenues<br />
($4.4 billion). Inkjet flatbed printers will<br />
grow from four percent of total market<br />
revenues ($317 million) in 2004 to ten<br />
percent ($1 billion) in 2009.<br />
Source: I.T. Strategies 2005 Wide Format Inkjet Graphics<br />
Forecast<br />
Revenue Forecast by Printer Type<br />
Revenue from Hardware, Media, and Ink<br />
In Billions<br />
$10<br />
$9<br />
$8<br />
$7<br />
$6<br />
$5<br />
$4<br />
$3<br />
$2<br />
$1<br />
$7.3 B<br />
4%<br />
34%<br />
61%<br />
CAGR 7%<br />
CAGR 27%<br />
CAGR 12%<br />
CAGR 1%<br />
$10.1 B<br />
10%<br />
44%<br />
46%<br />
$0<br />
FLATBED<br />
SOLVENT<br />
AQUEOUS<br />
2004 2009<br />
$317,048,935 $1,047,685,417<br />
$2,503,098,015 $4,413,334,667<br />
$4,449,581,989 $4,590,228,314
Circulation<br />
Job Titles Served:<br />
Business Management<br />
Publishing Management<br />
Production Management<br />
Communications Management<br />
Marketing Management<br />
Designer<br />
Illustrator<br />
47.6% of our readers spend more<br />
than 30 minutes reading <strong>Digital</strong> <strong>Output</strong>,<br />
and 96% visit digitaloutput.net one to<br />
five times per month.<br />
After reading <strong>Digital</strong> <strong>Output</strong>:<br />
76% of our readers visited a manufacturer’s<br />
Web site;<br />
70% saved it for future reference;<br />
63% gave it to a colleague;<br />
43% contacted a manufacturer;<br />
25% ordered a product; and<br />
25% sent in an info card.<br />
1<br />
Readership Questionnaires 2004 & 2005<br />
Purchasing Influence<br />
<strong>Digital</strong> <strong>Output</strong> magazine and all of its<br />
integrated elements provide you the most<br />
cost-effective way to reach a high-volume,<br />
sophisticated, active buying-audience.<br />
Impact<br />
<strong>Digital</strong> <strong>Output</strong> magazine mails to 25,000<br />
qualified readers with a pass-along rate of<br />
1.52 readers per copy. 1 In addition, we<br />
have bonus distribution at every major<br />
trade show serving our industry. This gives<br />
your advertising in <strong>Digital</strong> <strong>Output</strong> magazine<br />
an actual readership of more than<br />
37,000 each issue. 1 But that’s not where<br />
the impact stops. Using our integrated<br />
marketing package, <strong>Digital</strong> <strong>Output</strong> provides<br />
unique high-impact media.<br />
Demographics<br />
Research shows that business owners, professionals,<br />
and executives with purchasing<br />
responsibility spend a significant amount<br />
of time reading trade journals; have several<br />
objectives in using the trade press; and find<br />
contacts with business-to-business print<br />
media interesting, useful, and helpful.<br />
More than 46% of <strong>Digital</strong> <strong>Output</strong><br />
readers are owners/partners/officers. 1<br />
Actions<br />
2<br />
2<br />
In addition to devoting much time to reading<br />
business journals, buyers and specifiers<br />
refer back to and share stories and advertisements<br />
that they find particularly<br />
appealing.<br />
2 Source: American Business Media “It Pays to Advertise”<br />
3 InfoTrends/CAP Ventures <strong>Digital</strong> <strong>Output</strong> Subscriber Study<br />
August 2005<br />
<strong>Digital</strong> <strong>Output</strong>’s Readers Mean Business<br />
Over 72% of our readers indicated they are considering the purchase or lease of large format printers within the next year. With mean company size<br />
of 37 employees and revenue of 4+ million dollars, our readers are high-volume buyers of graphic arts equipment and supplies. 3<br />
Purchasing Influence of Readers<br />
Hardware<br />
CD ROM Storage .......................................10,342<br />
Color Copiers ...............................................8,517<br />
Color <strong>Digital</strong> Press .......................................5,347<br />
Color Monitors ...........................................11,431<br />
<strong>Digital</strong> Cameras..........................................11,975<br />
<strong>Digital</strong> Color Proofers...................................5,861<br />
Film Recorders.............................................3,765<br />
Grande Format Printers 144" and Above.......2,449<br />
Imagesetter..................................................3,244<br />
Large Format Printers 24"–72" .....................8,965<br />
Network Servers ..........................................5,792<br />
Offset Press.................................................2,806<br />
Print Servers ................................................5,777<br />
Removable Storage......................................7,720<br />
Scanner Drum/Flatbed/Slide ........................8,868<br />
Workstations ................................................9.745<br />
Platesetters..................................................2,416<br />
Software<br />
Asset Management .....................................5,671<br />
Color Management ......................................9,924<br />
Illustration .................................................10,235<br />
Page Layout .................................................9,705<br />
RIP’s .............................................................8,126<br />
Stock Photography.......................................6,612<br />
Web Development.......................................6,538<br />
Other<br />
Calibration/Measurement Systems..............6,407<br />
Consumable Media/Supplies .......................8,032<br />
Laminators ...................................................5,969<br />
DSL/T1/Datacom..........................................3,723<br />
Inkjet Inks.....................................................9,806<br />
Total Respondents ..............................17,595<br />
Source: June 2005 BPA. This is an analysis of the 17,595<br />
or 58.6 percent respondents who indicated their<br />
purchasing authorization or influence.<br />
Type of Company<br />
25.6%<br />
<strong>Digital</strong> printing specialist<br />
12.8%<br />
Sign shop<br />
10.5%<br />
In-plant print/copy department<br />
10.2%<br />
Commercial printer<br />
10.0%<br />
Color photo lab<br />
6.1%<br />
Art studio/Photographer<br />
5.6% Graphic design firm<br />
4.3% Prepress service bureau/Trade shop<br />
2.8% Reprographic shop<br />
2.6% Exhibit builder<br />
2.6% Screen printer<br />
1.8% Quick printer<br />
1.5% Advertising agency<br />
0.8% Billboard printer<br />
2.8% Other<br />
0% 5% 10% 15% 20% 25% 30%<br />
Percentage of Respondents<br />
3<br />
DEDICATED TO > CAPTURE > CREATION > OUTPUT > FINISHING
42% of respondents plan to make a new<br />
printer purchase in the next 12 months.<br />
Of those, more plan to invest in solvent<br />
and eco-solvent than aqueous.<br />
—InfoTrends/CAP Ventures <strong>Digital</strong> <strong>Output</strong> Subscriber Study August 2005<br />
50 to 99<br />
7.3%<br />
Company Size<br />
Mean = 37 Employees<br />
20 to 49<br />
14.4%<br />
10 to 19<br />
8.4%<br />
100 to 249<br />
6.3%<br />
5 to 9<br />
22.3%<br />
250 or more<br />
5.8%<br />
Under 5<br />
35.4%<br />
40%<br />
35%<br />
30%<br />
25%<br />
20%<br />
15%<br />
10%<br />
5%<br />
0%<br />
35.8%<br />
Under<br />
$250K<br />
15.4%<br />
Annual Revenue<br />
Percentage of Respondents<br />
12.1%<br />
9.4%<br />
$250K $250K<br />
$499K $499K<br />
Mean = $4,022,500<br />
6.7% 6.7%<br />
5.1%<br />
3.8%<br />
2.2% 2.7%<br />
$500K $1.0M<br />
$999K $1.9M<br />
$3.0M<br />
$4.9M<br />
Annual Revenue<br />
$5.0M $10.0M $20.0M<br />
$9.9M $19.9M $49.9M<br />
$50M<br />
more<br />
Plan to Purchase or<br />
Lease Large Format<br />
Printer in Next Year<br />
Not<br />
Sure<br />
30.1%<br />
Yes<br />
42.1%<br />
No<br />
27.8%<br />
Source: InfoTrends/CAP Ventures <strong>Digital</strong> <strong>Output</strong> Subscriber Study August 2005
Find more detailed information on all of these listings at www.digitalouput.net<br />
CATEGORY Phone City/Country CATEGORY Phone City/Country CATEGORY Phone City/Country<br />
Accessories<br />
Adhesives (continued)<br />
Banner (Blanks) (continued)<br />
France 615-799-0551 TN, USA<br />
Sign & Banners Wholesale 763-428-6090 MN, USA<br />
Trient Technologies, Inc. 715-698-3519 WI, USA<br />
Tecre Co. Inc. 920-922-9168 WI, USA<br />
Specialty Tapes 262-835-0748 WI, USA<br />
US Banner Corp. 864-232-4777 SC, USA<br />
US Sublimation 800-835-7576<br />
Tehan Associates 941-351-7147 FL, USA<br />
Verseidag Seemee US Inc. 973-252-1189 NJ, USA<br />
954-727-2807 FL, USA<br />
The Flight Shop 435-723-3469 UT, USA<br />
West System 772-581-0035 FL, USA<br />
Banner Display Systems<br />
Acrylic<br />
Alpina Manufacturing LLC 800-915-2828<br />
West System Inc 989-684-7286 MI, USA<br />
Aristech Acrylics LLC 859-283-1501 KY, USA<br />
773-202-8839 IL, USA<br />
Atoglas of Arkema, Inc. 215-419-7898 PA, USA<br />
Air Filtration<br />
Gyford Productions 775-829-7272 NV, USA<br />
GE Advanced Materials 704-948-5000 NC, USA<br />
Island Clean AIr Inc 604-322-2979 BC, Canada<br />
Joseph Struhl Co Inc 516-741-3660<br />
800-552-0023 NY, USA<br />
Acrylic Sheets<br />
Aluminum<br />
Plaskolite, Inc. 614-294-3281 OH, USA<br />
Banner Material<br />
AGM Machinery Inc. 704-583-3133 NC, USA<br />
Premier Material Concepts 877-BUY-PMC6 OH, USA<br />
Alameda Company 800-752-7843 CA, USA<br />
Alcoa Architectural Products 770-840-6456 GA, USA<br />
Arlon, Inc. 714-540-2811 CA, USA<br />
Alliance Metals, Inc. 610-436-8600 PA, USA<br />
ADA Sign Systems<br />
Ferrari Textiles Corp. 954-942-3600 FL, USA<br />
Aluma Panel Inc. 770-889-3996 GA, USA<br />
Advance Corp. 651-793-3615 MN, USA<br />
Gandinnovations 210-344-9566 TX, USA<br />
Amerimax Building Products, Inc. 800-448-4033 TX, USA<br />
Alumigraph 866-388-2542 PA, USA<br />
Herculite Products 717-764-1192 PA, USA<br />
Artistic Design Systems 740-453-1272 OH, USA<br />
Bell Company, Inc. 205-655-2135 AL, USA<br />
John Boyle Co., Inc. 704-872-8151 NC, USA<br />
Bull Steel 410-638-5565 MD, USA<br />
Dixie Graphics 615-832-7000 TN, USA<br />
Leggett & Platt <strong>Digital</strong> Technologies 904-249-1131 FL, USA<br />
California Sign Supplies 707-746-5300 CA, USA<br />
Etchcraft 503-246-7498 OR, USA<br />
Seattle Textile Company 206-233-0595 WA, USA<br />
Charleston Industries 800-722-0209 IL, USA<br />
Gravograph/New Hermes/<br />
Stafford Textiles Limited 416-252-3133 Ont, Canada<br />
Accent Signage 770-623-0331 GA, USA<br />
CMO Sign Surfaces 804-743-1488 VA, USA<br />
Steward of Int’l Marketing, Inc. 949-252-1117 CA, USA<br />
Premier Material Concepts 877-BUY-PMC6 OH, USA<br />
Creative Banner Assemblies 763-566-1118 MN, USA<br />
US Banner Corp. 864-232-4777 SC, USA<br />
Scott Sign Systems 941-355-5171 FL, USA<br />
Dixie Neon Supply Co 704-588-2565 NC, USA<br />
Wellington House Inc. 503-661-8693 OR, USA<br />
Vista System, Inc. 941-927-3312 FL, USA<br />
Eastern Metal Supply Inc 704-391-2266 NC, USA<br />
Excellart Sign Products 913-764-2364 KS, USA<br />
Banner Stands<br />
Adhesive Remover<br />
Far from Normal 701-235-1089 ND, USA<br />
Adams International Technologies 770-479-1900 GA, USA<br />
Top-Bond Adhesives 208-722-5417 WI, USA<br />
Gaines Manufacturing Inc 858-486-7100 CA, USA<br />
Expand International of America, Inc. 203-870-2030<br />
Gateway Press 209-728-2368 CA, USA<br />
800-758-3020 CT, USA<br />
Adhesives<br />
Graphic Sign Supplies 818-502-4944 CA, USA<br />
Figra North America 866-344-7262 NH, USA<br />
3M 800-328-3908 MN, USA<br />
Howard Industries 814-833-7000 PA, USA<br />
Orbus Inc 773-486-5116 IL, USA<br />
Adhesive Engineering & Supply, Inc. 603-474-3070 NH, USA<br />
Lees Sign Supply 269-684-7080 MN, USA<br />
Professional Image 714-935-0057 CA, USA<br />
Advantage Distribution Inc 626-359-0778 CA, USA<br />
Loxcreen Company, Inc. 803-822-8200 SC, USA<br />
Southern Imperial, Inc. 815 877-7041<br />
Albatross USA Inc 718-392-6272 NY, USA<br />
800-747-4665 IL, USA<br />
Regal Plastic Supply 972-484-0741 TX, USA<br />
Aluma Panel Inc. 770-889-3996 GA, USA<br />
Sign & Banners Wholesale 763-428-6090 MN, USA<br />
Banner Track-Sign-track System<br />
Artistic Design Systems 740-453-1272 OH, USA<br />
Sign Stop Supply 972-831-0081 TX, USA<br />
ImageOne Impact 949-709-7788 CA, USA<br />
Avery Dennison 513-682-7508 OH, USA<br />
Trigard Engraved Bronze 217-431-6034 IL, USA<br />
Calsak Plastics 310-637-2000 CA, USA<br />
Vinyl Sign Supplies Inc 215-536-7344 PA, USA<br />
Banners<br />
Camie Campbell Inc 314-968-3222 MO, USA<br />
Ameriban 800-654-8405 OK, USA<br />
Coda Inc. 201-825-7400 NJ, USA<br />
Aluminum Cutting Equipment<br />
Banners Across America, Inc. 214-352-7032 TX, USA<br />
Conductive Compounds Inc 603-437-6221 NH, USA<br />
Accu Cutter 800-345-0062 PA, USA<br />
Best Buy Banner Co 951-351-0761 CA, USA<br />
Denver Sign Supply Co Inc 225-654-3693 LA, USA<br />
RAS Systems, LLC 770-487-7300 GA, USA<br />
Coast Graphic Supply 805-642-5585 CA, USA<br />
Diamond Neon Supply Co 727-526-4000 FL, USA<br />
Creative Banner Assemblies 763-566-1118 MN, USA<br />
Franklin International 614-443-0241 OH, USA<br />
Art/Film Storage<br />
Dixie Neon Supply Co 704-588-2565 NC, USA<br />
Graphic Acessory Products 818-955-9800 CA, USA<br />
KWIK Banner 304-232-4485 WV, USA<br />
Eagle Banners 906-647-2770 MI, USA<br />
Graphic Screen Fashion 847-923-0203 IL, USA<br />
Auto Signs<br />
Far from Normal 701-235-1089 ND, USA<br />
Insignia 714-237-1600 CA, USA<br />
Wrap Academy 941-758-6082 FL, USA<br />
GMI-Graphic Materials International 818-878-9070 CA, USA<br />
ITW Devcon 978-777-1100 MA, USA<br />
Graphic Materials Intl Inc 818-878-9070 CA, USA<br />
Lord Corporation 919-468-5980 NC, USA<br />
Banner (Blanks)<br />
Graphic Sign Supplies 818-502-4944 CA, USA<br />
Monti Tools Inc 201-784-7940 NJ, USA<br />
Banners Across America, Inc. 214-352-7032 TX, USA<br />
Hyatts 716-884-8900 NY, USA<br />
Photo Tex Group 330-783-0083 OH, USA<br />
Express Graphics 336-765-9335 NC, USA<br />
Imagers Supply 502-636-0123 KY, USA<br />
R&J Sign Supply Co 314-664-8100 MO, USA<br />
Sign Stop Supply 972-831-0081 TX, USA<br />
Lees Sign Supply 269-684-7080 MN, USA<br />
Remington Laminations Inc 972-336-0012 TX, USA<br />
Space-Rite Industries 800-528-8429 AZ, USA<br />
LG Chem Ltd 562-653-8084 CA, USA<br />
◆ Find more information on all of these companies online at www.digitaloutput.net<br />
www.digitaloutput.net<br />
October 2005 <strong>Digital</strong> <strong>Output</strong><br />
Advertising Services<br />
Stand out from the pack with our oversized<br />
tabloid format.<br />
Our tabloid format<br />
provides:<br />
• Maximum visual impact<br />
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Studies demonstrate that the best<br />
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use of all appropriate media, including<br />
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With <strong>Digital</strong> <strong>Output</strong>, we offer an integrated<br />
marketing campaign that gives you the<br />
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The power of an integrated<br />
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when you become an advertiser in <strong>Digital</strong><br />
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Reach our audience through high-impact<br />
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Vendor Partners receive integrated marketing<br />
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Call your national account representative<br />
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The <strong>Magazine</strong><br />
• Monthly, full color,<br />
unique print publication<br />
• Tabloid-sized pages that<br />
provide powerful visual<br />
impact<br />
• Actively responsive<br />
qualified readership of<br />
25,000 with a pass-along<br />
rate of 1.5 readers per<br />
copy, reaching 37,500<br />
monthly<br />
• BPA-audited<br />
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for editorial and design<br />
• Readership spends an<br />
average of 30 to 60<br />
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Maximum Impact Extras<br />
• Insert product catalogs,<br />
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marketing materials,<br />
discounts, offers, and<br />
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• Postal-approved ride-along<br />
discounted rates for<br />
polybagged items; great<br />
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• Enormous impact potential<br />
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advertisement in <strong>Digital</strong><br />
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• An affordable way to add<br />
additional exposure for<br />
your products and<br />
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• Online searchable<br />
database at<br />
www.digitaloutput.net<br />
• Published in print semiannually<br />
• Critical resource used by<br />
our readers as they plan<br />
future purchases<br />
• Online listing is password<br />
protected for industry<br />
update access; basic<br />
listing is free<br />
• Listings searchable by<br />
product category and<br />
company name<br />
COMPANIES BY PRODUCT CATEGORY<br />
Source: Publishers Own Data<br />
27<br />
DEDICATED TO > CAPTURE > CREATION > OUTPUT > FINISHING
The Web Site:<br />
www.digitaloutput.net<br />
• Primary resource for the<br />
DO community<br />
• Links to exclusive editorial<br />
and the latest industry<br />
news and events<br />
• Resource-rich and easily<br />
navigable<br />
• Over 50,000 page views<br />
per month<br />
• Banner advertisements<br />
available including site<br />
channel sponsorship<br />
<strong>Digital</strong> Queue:<br />
Newsletter<br />
• Weekly newsletter with<br />
original editorial and<br />
breaking news<br />
• Weekly sponsorships<br />
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• Emailed to over 20,000<br />
opted-in subscribers every<br />
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• Exclusive editorial and<br />
industry news updates<br />
Email Surveys<br />
• Use <strong>Digital</strong> <strong>Output</strong> for<br />
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• Promote regional<br />
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Direct-Mail Card Packs<br />
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magazine subscribers<br />
• Mails to 40,000 highly<br />
active buyers for pennies<br />
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• Offer discounts or special<br />
promotions to qualified<br />
buyers<br />
• Price includes an integrated<br />
campaign with a<br />
classified ad in the<br />
magazine<br />
Source: Publishers Own Data