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Media Kit 2006<br />

Stand out from the pack with our<br />

oversized tabloid format<br />

JOIN OUR ELITE<br />

GROUP OF<br />

ADVERTISERS<br />

WHO HAVE CHOSEN<br />

DIGITAL OUTPUT<br />

AS THEIR<br />

ADVERTISING<br />

VEHICLE<br />

Our tabloid format provides<br />

maximum visual impact.<br />

We cover real-world<br />

application stories using the<br />

latest tools and technologies<br />

in digital imaging.<br />

Use our unique high-impact<br />

media to carry your<br />

marketing message.<br />

Mission<br />

To provide a practical guide to success for all<br />

who work in the graphic arts. Our editorial<br />

exclusively targets managers and users of<br />

digital printing and publishing tools including<br />

capture, creation, output, and finishing.<br />

Through product reviews, application stories,<br />

and columns from industry leaders,<br />

we show you how to grow your business.<br />

<strong>Digital</strong> <strong>Output</strong> covers the digital printing<br />

industry from start to finish. In<br />

each issue, we provide comprehensive<br />

coverage on the industry with actual<br />

application-driven stories that readers<br />

adapt to their businesses.


Editorial Coverage<br />

>Capture<br />

High-End <strong>Digital</strong> Cameras, <strong>Digital</strong><br />

Media & Storage, Desktop<br />

Scanners, Wide Format Scanners,<br />

Stock Images, Medium Format<br />

Cameras and Backs, <strong>Digital</strong> Studios<br />

>Creation<br />

RIPs, Proofing, Prepress, Software,<br />

<strong>Digital</strong> <strong>Output</strong> covers the range of digital products and services in<br />

four broad areas of capture, creation, output, and finishing. Our<br />

editorial focuses on each of these areas to give our subscribers the<br />

most up-to-date information on every aspect of these technologies<br />

that affect their business.<br />

<strong>Digital</strong> <strong>Output</strong> provides in-depth articles written by the industry’s leading<br />

journalists. In each issue you will find:<br />

Color Management, Color<br />

Calibration, PDF, JDF Workflows,<br />

DAM Software, Preflighting, Design<br />

Tools, Monitors, Workstations,<br />

Remote Proofing, Soft Proofing<br />

><strong>Output</strong><br />

Large Format Printing, <strong>Digital</strong><br />

Printers, High-Speed Copiers, Multifunction<br />

Devices, <strong>Digital</strong> Color<br />

Proofers, Graphic Display Systems,<br />

POP Displays, Tradeshow Graphics,<br />

UV Flatbed Printers, Building Wraps,<br />

Inks<br />

>Finishing<br />

Lamination, Media, POP Displays,<br />

Sales & Marketing Techniques,<br />

Backlit Media, Lenticular Designs,<br />

Cutting Systems<br />

Special Sections and<br />

Features<br />

Every issue of <strong>Digital</strong> <strong>Output</strong> contains<br />

Special Section and Feature articles on specific<br />

segments of the industry, from Grand<br />

Format Building Wraps, to Fine Art Reproductions,<br />

to The Wide Format Market and<br />

Media Trends. With application-driven<br />

stories focused on problem-solving, subscribers<br />

will learn what is occurring in the<br />

industry and how to get involved.<br />

We’ll provide comprehensive<br />

coverage on every segment of<br />

the industry. We’ll show you:<br />

WHO is making news;<br />

WHAT they’re doing;<br />

WHEN it impacts you;<br />

WHERE it’s happening;<br />

WHY it matters; and<br />

HOW you can profit from it.<br />

<strong>Digital</strong> <strong>Output</strong> gives our readers<br />

the industry information they<br />

need to succeed.<br />

Departments<br />

Best Practices<br />

Provides industry analysis and marketing<br />

advice. Subscribers learn how to reach customers<br />

with a strong presentation of capabilities<br />

through integration, direct-mail,<br />

face-to-face conversation, and a successful<br />

Web site. Offers tactics and concepts that<br />

graphic communications service providers<br />

need to consider in building B2B revenues.<br />

Distribution & e-Commerce<br />

Offers state-of-the-industry reports in<br />

regards to technology growth and industry<br />

evolution. Also offers advice on how to<br />

keep up with this non-stop market and<br />

improve businesses.<br />

Marketplace<br />

Includes the most recent news and products.<br />

Hear from manufacturers about their latest<br />

and best-selling products, as well as innovative<br />

applications, and company news.<br />

Media Watch<br />

Offers perspectives on large format<br />

substrates, from laminates to roll media,<br />

directly from an industry professional,<br />

product manager, designer, sign maker, or<br />

commercial printer. With this article, we<br />

show what subscribers need to know about<br />

the topic to help create the best possible output,<br />

while keeping costs down.<br />

DEDICATED TO > CAPTURE > CREATION > OUTPUT > FINISHING


<strong>Digital</strong> <strong>Output</strong> September 2005<br />

he job of attracting customers in a<br />

multi-media world keeps getting<br />

tougher. A bewildering range of<br />

options includes leveraging the<br />

Internet, email, mass media, and variable<br />

data marketing to reach clients.<br />

You need to reach customers with an<br />

appeal that stands out and that positions<br />

you as an expert partner they<br />

can rely on.<br />

Our industry prints magazines and<br />

newspapers full of advertisements, sales<br />

brochures for new product<br />

introductions, and<br />

direct-mailers for targeted<br />

campaigns. Print<br />

service providers should<br />

walk the talk by leveraging<br />

the many available<br />

Samples from Padgett Printing’s direct-mail campaign which<br />

emphasized the values that their organization can deliver to<br />

clients.<br />

communications options—both print<br />

and non-print—to promote themselves<br />

and the services they are able to provide<br />

to current customers and<br />

prospects.<br />

Awareness, Consideration, Hit Rate<br />

Developing a new customer base or<br />

expanding your share of business with<br />

current clients starts with making sure<br />

they are aware of the services that you<br />

provide. Awareness leads to being<br />

considered as a potential supplier. If<br />

you are considered in more sales<br />

cycles, your hit rate, or the close rate<br />

for new business, should increase. The<br />

end result should be improved sales<br />

productivity.<br />

How Do You Build Awareness?<br />

In general, printers do not spend a<br />

great deal of time and energy promoting<br />

their capabilities. They typically rely<br />

on word of mouth in a local marketplace.<br />

With the Internet removing the<br />

geographic boundaries that once governed<br />

the selling of print, it is time to<br />

promote more effectively. In meeting<br />

with a number of printers who have<br />

done this, I have found that there are<br />

three techniques that they successfully<br />

utilize to build market awareness—<br />

advertising/direct-mail, public relations,<br />

and the Internet.<br />

Corporate Press’ newsletter helps clients<br />

with issues such as design, direct-mail,<br />

and increasing response rates.<br />

Advertising/Direct-Mail<br />

Creative print service providers are<br />

leveraging advertising to stimulate<br />

demand for new products and services.<br />

While some use print ads in local or<br />

targeted publications, the majority of<br />

printers focus primarily on direct-mail<br />

to a targeted customer base.<br />

Dave Torok, president and CEO of<br />

Dallas-based Padgett Printing, effectively<br />

uses his digital print capabilities<br />

to expand his prospect base. Padgett<br />

decided to demonstrate how effective<br />

its digital print technology could be<br />

through a direct-mail campaign that<br />

emphasized the values that technology<br />

and their organization can deliver to<br />

clients. The five-part mailing used<br />

variable data. Each mailer communicated<br />

a key value that is important to<br />

Padgett and its customer base, including<br />

quality, speed, variability, affordability,<br />

and trust.<br />

This campaign used repetition to better<br />

convince prospects and customers<br />

to buy. A five-part mailing, where each<br />

piece built on the message included in<br />

the prior mailing, helped prospective<br />

buyers remember the Padgett name<br />

and gain an understanding of the new<br />

services that Padgett is offering.<br />

Corporate Press is the employee-owned<br />

flagship of the print communications<br />

companies of Corporate Press, Inc. It is<br />

a solutions provider of graphic communications,<br />

which includes customized<br />

direct-mail pieces, corporate<br />

newsletters, and eCorporate printing<br />

solutions, designed to simplify reorders.<br />

A key strategy in the company’s<br />

direct-mail marketing strategy is effective<br />

utilization of custom publishing.<br />

Whether in print or electronic form,<br />

custom publications provide intrinsically<br />

valuable information that moves<br />

the perceptions and behavior of the<br />

audience in a desired direction.<br />

Corporate Press prospects and existing<br />

clients can register for a free subscription<br />

to What’s Cookin’—an informational<br />

newsletter designed to help<br />

clients with items like design, directmail,<br />

and increasing response rates.<br />

Corporate Press also publishes a<br />

monthly email newsletter called<br />

Solutions Spotlight, which is sent to<br />

more than 3,700 customers and<br />

prospects. The newsletter contains links<br />

to e-print tips related to design, typography,<br />

page layout, digital art, paper,<br />

and production. Each sales person personalizes<br />

a note to his or her customer/prospect<br />

as part of the newsletter<br />

distribution.<br />

Corporate Press is demonstrating how<br />

custom publications can effectively be<br />

part of a long-term strategy to build<br />

brand awareness within its specific<br />

market. The company fosters customer<br />

www.digitaloutput.net<br />

Roland DGA Corporation’s new and<br />

improved ECO-SOL MAX ink features an<br />

improved drying time and produces graphics<br />

that are dry to the touch after printing.<br />

This advantage increases productivity and<br />

allows ECO-SOL MAX ink to perform with<br />

take-up roller systems for long, unattended<br />

production runs, even in high-speed mode. SOLJET SC-545EX integrated printer/<br />

ECO-SOL MAX is available immediately cutter with the company’s eco-solvent ink.<br />

from Roland and is compatible with all<br />

PRO II V SOLJET and VersaCAMM printers The new media line features Clear Film<br />

and integrated printer/cutters. Suggested (ESM-CSF) and Clear Film with Adhesive<br />

list price is $59.95 per 220 ml cartridge. (ESM-CSFP). Both are clear polyester<br />

films that feature a special topcoat for<br />

Roland DGA Corp. has also added two eco-solvent applications. Designed for<br />

new clear films to its media lineup. indoor graphics, these films are designed<br />

Compatible with the company’s ecosolvent<br />

inkjets including VersaCAMM and including white ink floods and applica-<br />

to support even the heaviest ink loads,<br />

SOLJET models, this new media offering tions involving white floods as an underbase<br />

for four-color graphics.<br />

is particularly well-suited for use with the<br />

Circle 168 on FREE Product Info Card<br />

6 <strong>Digital</strong> <strong>Output</strong> October 2005<br />

Circle 4 on FREE Product Info Card<br />

Continuing its dominance in industry-standard proofing, CGS Publishing<br />

Technologies International has announced additional SWOP certifications for the latest<br />

generation of Canon printers. We are told that the ORIS <strong>Digital</strong> Proofing System<br />

was the first to be certified on the new, 4-picoliter devices, including the A3+ (13x19<br />

inch) imagePROGRAF W2200S, the 24-inch W6400, and the 44-inch W8400.<br />

Certification was achieved with two different ink sets: Canon’s six-color pigmented<br />

inks and CGS’ recently-introduced Long-Life Extended (LLE) inks, which have a<br />

large color gamut, plus the long-term stability associated with pigment-based inks.<br />

Both certifications used ORIS PearlPROOF Publication semi-matte paper, which has<br />

achieved widespread acceptance among major publishers and Web printers.<br />

Circle 169 on FREE Product Info Card<br />

MediaDex has released their MediaDex 1.0 digital asset management software to<br />

catalog, organize, find, and share digital media files. Based on the Canto Cumulus<br />

<strong>Digital</strong> Asset Management technology, MediaDex 1.0 is a cataloging solution for<br />

creative individual professionals and home users. It offers benefits including search<br />

capabilities and a set of conversion and presentation features. Supporting all standard<br />

multimedia including image, layout, video, audio, and text files, MediaDex<br />

helps users keep track of digital files and to retrieve and utilize them when needed.<br />

The main advantages of the MediaDex products lies in being able to capture the file<br />

information (metadata) associated with digital files, and the ability to organize the cataloged<br />

assets into categories and collections. To find an archived media asset file,<br />

MediaDex offers both quick search options and refined search capabilities using keywords,<br />

the metadata and Boolean operators. Share images by using Slideshow features<br />

or as Web albums on static HTML pages.<br />

MediaDex 1.0 is available in two versions: MediaDex Standard and MediaDex<br />

Professional. While the basic functionality of both programs is the same,<br />

MediaDex Professional includes support for Microsoft Office documents and digital<br />

camera proprietary RAW formats. MediaDex 1.0 will run under Windows 98, 2000,<br />

XP, and Mac OS X version 10.3 (or later). It requires 110 megabytes of disk space<br />

and a minimum of 128 megabytes of available RAM is recommended.<br />

Circle 170 on FREE Product Info Card<br />

EFI’s Executive Information System<br />

(EIS) is a breakthrough business<br />

workspace that provides a visual<br />

tool for business analysis for its<br />

Print MIS customers. EIS is an<br />

interactive data analysis command<br />

center that instantly recaps the<br />

state-of-the-business and links to<br />

other key data, enabling new levels<br />

of business intelligence. The<br />

Web-based EIS will be integrated<br />

with the foundation suite of EFI Hagen, Logic, and PSI print management information<br />

systems, helping to improve processes and profit potential by giving users complete<br />

and instant visibility into real-time business information.<br />

“EIS is more than a report generator, more than a dashboard display—EIS is an<br />

interactive analysis tool that gives the printer a visual recap of the state-of-thebusiness,<br />

with the ability to ask questions and drill down to more detail,” says<br />

Michael Henderson, EFI EIS product manager. “This is a revolutionary advance over<br />

the current process of exporting data to a spreadsheet or printed report for tedious<br />

evaluation. Management teams can work with EIS to present information critical to<br />

key business decisions on the fly. The ability to refine the data by asking questions<br />

makes EIS an excellent working tool.”<br />

Circle 171 on FREE Product Info Card<br />

marketplace industry products & news<br />

<strong>Output</strong><br />

best practices<br />

BY BARBARA A. PELLOW<br />

T<br />

Promote Thyself<br />

How To Be Noticed by Prospects and Customers<br />

Roland Introduces ECO-SOL<br />

MAX and New Media<br />

ORIS Proofing First to be SWOP Certified<br />

MediaDex Releases DAM Programs<br />

EFI Adds Command Center to Print MIS<br />

46


The Market<br />

Companies Served:<br />

Advertising Agencies<br />

Commercial Printers<br />

<strong>Digital</strong> Printing Specialists<br />

Graphic Design Studios<br />

Image Services<br />

In-Plant Printing Departments<br />

Manufacturers<br />

Marketing Services<br />

Photographers<br />

Photo Labs<br />

Photo Studios<br />

Publishers<br />

Quick Printers<br />

Reprographic Houses<br />

Screen Printers<br />

Service Bureaus<br />

Sign Shops<br />

Software Developers<br />

Specialty Printers<br />

System Integrators<br />

The digital market is dynamic.<br />

Imaging technologies change over time.<br />

<strong>Digital</strong> innovation has, and continues to<br />

revolutionize the graphic arts at a unprecedented<br />

rate. Innovative graphic arts firms<br />

have embraced these new technologies,<br />

brought them into their shops, and now<br />

have increased profitability, expanded<br />

offerings, and enjoy double-digit growth.<br />

Enjoying the benefits of growth,<br />

the market is hungry for more. The design<br />

and graphic arts market, composed of sign<br />

shops, quick printers, and traditional commercial<br />

printers read <strong>Digital</strong> <strong>Output</strong> as a<br />

primary resource in their search for knowledge.<br />

Our application stories, industry coverage,<br />

and your high-impact advertisements<br />

in our unique tabloid presentation, provide<br />

a primary resource in their search for<br />

opportunity.<br />

In July 2005, our research showed that the<br />

billions of dollars that advertisers, merchandisers,<br />

and print buyers spent on wide<br />

format materials in 2005 is expected to rise<br />

even more through 2006. The wide format<br />

graphics market is becoming increasingly<br />

competitive as technologies such as<br />

eco-solvents and UV grow.<br />

Designers and agencies are stretching the<br />

limits of their marketing messages by<br />

employing the latest creative tools such as<br />

software, intelligent color management,<br />

RIPs, media, and wide format options.<br />

The software industry is booming. From<br />

creation software, to new ink and media<br />

choices, just about every product has a<br />

newer, better version that promises to<br />

deliver on designers’ requests.<br />

Photographers are using digital technology<br />

to capture images for large format output.<br />

At the same time, large format scanners are<br />

being used by a multitude of organizations.<br />

Enterprises are preserving records to meet<br />

regulatory compliance, construction companies<br />

are copying blue prints, and municipal<br />

organizations are reproducing maps with<br />

the use of large format scanners.<br />

Ink, Media, and Hardware Revenue<br />

Wide format inkjet ink revenues will<br />

grow from $3.1 billion in 2004 to $4.6 billion<br />

in 2009, a CAGR of eight percent driven<br />

by the increasing installed base of printers. In<br />

terms of total market revenue, inkjet ink revenues<br />

will grow from 43 percent of total market<br />

revenues in 2004 to 46 percent in 2009.<br />

Wide format inkjet media revenues<br />

will grow from $2.7 billion in 2004 to $3.8<br />

billion in 2009, a CAGR of seven percent.<br />

In terms of market revenues, media revenues<br />

will increase from 36 percent in 2004 to 38<br />

percent in 2009, driven by the increasing use<br />

of high value specialty media such as vinyl,<br />

fabric, canvas, etc., as well as the increasing<br />

hardware installed base.<br />

Wide format inkjet graphics hardware<br />

revenues are predicted to grow from<br />

$1.5 billion in 2004 to $1.6 billion in 2009,<br />

a CAGR of one percent. In terms of total<br />

market revenues, wide format inkjet hardware<br />

revenues will decrease from 21 percent<br />

in 2004 to 16 percent in 2009, driven down<br />

by continually declining hardware prices.<br />

Source: I.T. Strategies 2005 Wide Format Inkjet Graphics<br />

Forecast<br />

Ink, Media, and Hardware Revenue<br />

In Billions<br />

$10<br />

$9<br />

$8<br />

$7<br />

$6<br />

$5<br />

$4<br />

$3<br />

$2<br />

$1<br />

$0<br />

INK<br />

MEDIA<br />

HARDWARE<br />

$7.3 B<br />

43%<br />

36%<br />

21%<br />

CAGR 7%<br />

CAGR 8%<br />

CAGR 7%<br />

CAGR 1%<br />

$10.1 B<br />

46%<br />

38%<br />

16%<br />

2004 2009<br />

$3,095,331,911 $4,634,096,747<br />

$2,650,297,794 $3,783,164,998<br />

$1,524,099,235 $1,633,986,654<br />

DEDICATED TO > CAPTURE > CREATION > OUTPUT > FINISHING


In total, the retail value of wide format digital printing is more than $29 billion<br />

worldwide, growing more than ten percent annually.<br />

—2005 InfoTrends/CAP Ventures Study<br />

The wide format graphics market generated<br />

total manufacturer revenues—at the retail<br />

level—of $7.3 billion in 2004 and is<br />

expected to generate manufacturer<br />

revenues of $10.1 billion in 2009,<br />

a CAGR of seven percent.<br />

2005 I.T. Strategies Study<br />

Revenue Forecast by Printer Type<br />

Total wide format inkjet graphics<br />

revenues for hardware, media, and ink<br />

are forecast to grow from $7.3 billion in<br />

2004 to $10.1 billion by 2009, a CAGR of<br />

seven percent. In 2004, 61 percent of wide<br />

format graphics revenues ($4.5 billion)<br />

were generated by wide format aqueous<br />

inkjet printers. By 2009, wide format<br />

aqueous inkjet printers, with total revenues<br />

of $4.6 billion, will decrease to 46 percent<br />

of total market revenues. Wide format<br />

solvent printers will increase from<br />

34 percent of total market revenues<br />

($2.5 billion) to 44 percent of revenues<br />

($4.4 billion). Inkjet flatbed printers will<br />

grow from four percent of total market<br />

revenues ($317 million) in 2004 to ten<br />

percent ($1 billion) in 2009.<br />

Source: I.T. Strategies 2005 Wide Format Inkjet Graphics<br />

Forecast<br />

Revenue Forecast by Printer Type<br />

Revenue from Hardware, Media, and Ink<br />

In Billions<br />

$10<br />

$9<br />

$8<br />

$7<br />

$6<br />

$5<br />

$4<br />

$3<br />

$2<br />

$1<br />

$7.3 B<br />

4%<br />

34%<br />

61%<br />

CAGR 7%<br />

CAGR 27%<br />

CAGR 12%<br />

CAGR 1%<br />

$10.1 B<br />

10%<br />

44%<br />

46%<br />

$0<br />

FLATBED<br />

SOLVENT<br />

AQUEOUS<br />

2004 2009<br />

$317,048,935 $1,047,685,417<br />

$2,503,098,015 $4,413,334,667<br />

$4,449,581,989 $4,590,228,314


Circulation<br />

Job Titles Served:<br />

Business Management<br />

Publishing Management<br />

Production Management<br />

Communications Management<br />

Marketing Management<br />

Designer<br />

Illustrator<br />

47.6% of our readers spend more<br />

than 30 minutes reading <strong>Digital</strong> <strong>Output</strong>,<br />

and 96% visit digitaloutput.net one to<br />

five times per month.<br />

After reading <strong>Digital</strong> <strong>Output</strong>:<br />

76% of our readers visited a manufacturer’s<br />

Web site;<br />

70% saved it for future reference;<br />

63% gave it to a colleague;<br />

43% contacted a manufacturer;<br />

25% ordered a product; and<br />

25% sent in an info card.<br />

1<br />

Readership Questionnaires 2004 & 2005<br />

Purchasing Influence<br />

<strong>Digital</strong> <strong>Output</strong> magazine and all of its<br />

integrated elements provide you the most<br />

cost-effective way to reach a high-volume,<br />

sophisticated, active buying-audience.<br />

Impact<br />

<strong>Digital</strong> <strong>Output</strong> magazine mails to 25,000<br />

qualified readers with a pass-along rate of<br />

1.52 readers per copy. 1 In addition, we<br />

have bonus distribution at every major<br />

trade show serving our industry. This gives<br />

your advertising in <strong>Digital</strong> <strong>Output</strong> magazine<br />

an actual readership of more than<br />

37,000 each issue. 1 But that’s not where<br />

the impact stops. Using our integrated<br />

marketing package, <strong>Digital</strong> <strong>Output</strong> provides<br />

unique high-impact media.<br />

Demographics<br />

Research shows that business owners, professionals,<br />

and executives with purchasing<br />

responsibility spend a significant amount<br />

of time reading trade journals; have several<br />

objectives in using the trade press; and find<br />

contacts with business-to-business print<br />

media interesting, useful, and helpful.<br />

More than 46% of <strong>Digital</strong> <strong>Output</strong><br />

readers are owners/partners/officers. 1<br />

Actions<br />

2<br />

2<br />

In addition to devoting much time to reading<br />

business journals, buyers and specifiers<br />

refer back to and share stories and advertisements<br />

that they find particularly<br />

appealing.<br />

2 Source: American Business Media “It Pays to Advertise”<br />

3 InfoTrends/CAP Ventures <strong>Digital</strong> <strong>Output</strong> Subscriber Study<br />

August 2005<br />

<strong>Digital</strong> <strong>Output</strong>’s Readers Mean Business<br />

Over 72% of our readers indicated they are considering the purchase or lease of large format printers within the next year. With mean company size<br />

of 37 employees and revenue of 4+ million dollars, our readers are high-volume buyers of graphic arts equipment and supplies. 3<br />

Purchasing Influence of Readers<br />

Hardware<br />

CD ROM Storage .......................................10,342<br />

Color Copiers ...............................................8,517<br />

Color <strong>Digital</strong> Press .......................................5,347<br />

Color Monitors ...........................................11,431<br />

<strong>Digital</strong> Cameras..........................................11,975<br />

<strong>Digital</strong> Color Proofers...................................5,861<br />

Film Recorders.............................................3,765<br />

Grande Format Printers 144" and Above.......2,449<br />

Imagesetter..................................................3,244<br />

Large Format Printers 24"–72" .....................8,965<br />

Network Servers ..........................................5,792<br />

Offset Press.................................................2,806<br />

Print Servers ................................................5,777<br />

Removable Storage......................................7,720<br />

Scanner Drum/Flatbed/Slide ........................8,868<br />

Workstations ................................................9.745<br />

Platesetters..................................................2,416<br />

Software<br />

Asset Management .....................................5,671<br />

Color Management ......................................9,924<br />

Illustration .................................................10,235<br />

Page Layout .................................................9,705<br />

RIP’s .............................................................8,126<br />

Stock Photography.......................................6,612<br />

Web Development.......................................6,538<br />

Other<br />

Calibration/Measurement Systems..............6,407<br />

Consumable Media/Supplies .......................8,032<br />

Laminators ...................................................5,969<br />

DSL/T1/Datacom..........................................3,723<br />

Inkjet Inks.....................................................9,806<br />

Total Respondents ..............................17,595<br />

Source: June 2005 BPA. This is an analysis of the 17,595<br />

or 58.6 percent respondents who indicated their<br />

purchasing authorization or influence.<br />

Type of Company<br />

25.6%<br />

<strong>Digital</strong> printing specialist<br />

12.8%<br />

Sign shop<br />

10.5%<br />

In-plant print/copy department<br />

10.2%<br />

Commercial printer<br />

10.0%<br />

Color photo lab<br />

6.1%<br />

Art studio/Photographer<br />

5.6% Graphic design firm<br />

4.3% Prepress service bureau/Trade shop<br />

2.8% Reprographic shop<br />

2.6% Exhibit builder<br />

2.6% Screen printer<br />

1.8% Quick printer<br />

1.5% Advertising agency<br />

0.8% Billboard printer<br />

2.8% Other<br />

0% 5% 10% 15% 20% 25% 30%<br />

Percentage of Respondents<br />

3<br />

DEDICATED TO > CAPTURE > CREATION > OUTPUT > FINISHING


42% of respondents plan to make a new<br />

printer purchase in the next 12 months.<br />

Of those, more plan to invest in solvent<br />

and eco-solvent than aqueous.<br />

—InfoTrends/CAP Ventures <strong>Digital</strong> <strong>Output</strong> Subscriber Study August 2005<br />

50 to 99<br />

7.3%<br />

Company Size<br />

Mean = 37 Employees<br />

20 to 49<br />

14.4%<br />

10 to 19<br />

8.4%<br />

100 to 249<br />

6.3%<br />

5 to 9<br />

22.3%<br />

250 or more<br />

5.8%<br />

Under 5<br />

35.4%<br />

40%<br />

35%<br />

30%<br />

25%<br />

20%<br />

15%<br />

10%<br />

5%<br />

0%<br />

35.8%<br />

Under<br />

$250K<br />

15.4%<br />

Annual Revenue<br />

Percentage of Respondents<br />

12.1%<br />

9.4%<br />

$250K $250K<br />

$499K $499K<br />

Mean = $4,022,500<br />

6.7% 6.7%<br />

5.1%<br />

3.8%<br />

2.2% 2.7%<br />

$500K $1.0M<br />

$999K $1.9M<br />

$3.0M<br />

$4.9M<br />

Annual Revenue<br />

$5.0M $10.0M $20.0M<br />

$9.9M $19.9M $49.9M<br />

$50M<br />

more<br />

Plan to Purchase or<br />

Lease Large Format<br />

Printer in Next Year<br />

Not<br />

Sure<br />

30.1%<br />

Yes<br />

42.1%<br />

No<br />

27.8%<br />

Source: InfoTrends/CAP Ventures <strong>Digital</strong> <strong>Output</strong> Subscriber Study August 2005


Find more detailed information on all of these listings at www.digitalouput.net<br />

CATEGORY Phone City/Country CATEGORY Phone City/Country CATEGORY Phone City/Country<br />

Accessories<br />

Adhesives (continued)<br />

Banner (Blanks) (continued)<br />

France 615-799-0551 TN, USA<br />

Sign & Banners Wholesale 763-428-6090 MN, USA<br />

Trient Technologies, Inc. 715-698-3519 WI, USA<br />

Tecre Co. Inc. 920-922-9168 WI, USA<br />

Specialty Tapes 262-835-0748 WI, USA<br />

US Banner Corp. 864-232-4777 SC, USA<br />

US Sublimation 800-835-7576<br />

Tehan Associates 941-351-7147 FL, USA<br />

Verseidag Seemee US Inc. 973-252-1189 NJ, USA<br />

954-727-2807 FL, USA<br />

The Flight Shop 435-723-3469 UT, USA<br />

West System 772-581-0035 FL, USA<br />

Banner Display Systems<br />

Acrylic<br />

Alpina Manufacturing LLC 800-915-2828<br />

West System Inc 989-684-7286 MI, USA<br />

Aristech Acrylics LLC 859-283-1501 KY, USA<br />

773-202-8839 IL, USA<br />

Atoglas of Arkema, Inc. 215-419-7898 PA, USA<br />

Air Filtration<br />

Gyford Productions 775-829-7272 NV, USA<br />

GE Advanced Materials 704-948-5000 NC, USA<br />

Island Clean AIr Inc 604-322-2979 BC, Canada<br />

Joseph Struhl Co Inc 516-741-3660<br />

800-552-0023 NY, USA<br />

Acrylic Sheets<br />

Aluminum<br />

Plaskolite, Inc. 614-294-3281 OH, USA<br />

Banner Material<br />

AGM Machinery Inc. 704-583-3133 NC, USA<br />

Premier Material Concepts 877-BUY-PMC6 OH, USA<br />

Alameda Company 800-752-7843 CA, USA<br />

Alcoa Architectural Products 770-840-6456 GA, USA<br />

Arlon, Inc. 714-540-2811 CA, USA<br />

Alliance Metals, Inc. 610-436-8600 PA, USA<br />

ADA Sign Systems<br />

Ferrari Textiles Corp. 954-942-3600 FL, USA<br />

Aluma Panel Inc. 770-889-3996 GA, USA<br />

Advance Corp. 651-793-3615 MN, USA<br />

Gandinnovations 210-344-9566 TX, USA<br />

Amerimax Building Products, Inc. 800-448-4033 TX, USA<br />

Alumigraph 866-388-2542 PA, USA<br />

Herculite Products 717-764-1192 PA, USA<br />

Artistic Design Systems 740-453-1272 OH, USA<br />

Bell Company, Inc. 205-655-2135 AL, USA<br />

John Boyle Co., Inc. 704-872-8151 NC, USA<br />

Bull Steel 410-638-5565 MD, USA<br />

Dixie Graphics 615-832-7000 TN, USA<br />

Leggett & Platt <strong>Digital</strong> Technologies 904-249-1131 FL, USA<br />

California Sign Supplies 707-746-5300 CA, USA<br />

Etchcraft 503-246-7498 OR, USA<br />

Seattle Textile Company 206-233-0595 WA, USA<br />

Charleston Industries 800-722-0209 IL, USA<br />

Gravograph/New Hermes/<br />

Stafford Textiles Limited 416-252-3133 Ont, Canada<br />

Accent Signage 770-623-0331 GA, USA<br />

CMO Sign Surfaces 804-743-1488 VA, USA<br />

Steward of Int’l Marketing, Inc. 949-252-1117 CA, USA<br />

Premier Material Concepts 877-BUY-PMC6 OH, USA<br />

Creative Banner Assemblies 763-566-1118 MN, USA<br />

US Banner Corp. 864-232-4777 SC, USA<br />

Scott Sign Systems 941-355-5171 FL, USA<br />

Dixie Neon Supply Co 704-588-2565 NC, USA<br />

Wellington House Inc. 503-661-8693 OR, USA<br />

Vista System, Inc. 941-927-3312 FL, USA<br />

Eastern Metal Supply Inc 704-391-2266 NC, USA<br />

Excellart Sign Products 913-764-2364 KS, USA<br />

Banner Stands<br />

Adhesive Remover<br />

Far from Normal 701-235-1089 ND, USA<br />

Adams International Technologies 770-479-1900 GA, USA<br />

Top-Bond Adhesives 208-722-5417 WI, USA<br />

Gaines Manufacturing Inc 858-486-7100 CA, USA<br />

Expand International of America, Inc. 203-870-2030<br />

Gateway Press 209-728-2368 CA, USA<br />

800-758-3020 CT, USA<br />

Adhesives<br />

Graphic Sign Supplies 818-502-4944 CA, USA<br />

Figra North America 866-344-7262 NH, USA<br />

3M 800-328-3908 MN, USA<br />

Howard Industries 814-833-7000 PA, USA<br />

Orbus Inc 773-486-5116 IL, USA<br />

Adhesive Engineering & Supply, Inc. 603-474-3070 NH, USA<br />

Lees Sign Supply 269-684-7080 MN, USA<br />

Professional Image 714-935-0057 CA, USA<br />

Advantage Distribution Inc 626-359-0778 CA, USA<br />

Loxcreen Company, Inc. 803-822-8200 SC, USA<br />

Southern Imperial, Inc. 815 877-7041<br />

Albatross USA Inc 718-392-6272 NY, USA<br />

800-747-4665 IL, USA<br />

Regal Plastic Supply 972-484-0741 TX, USA<br />

Aluma Panel Inc. 770-889-3996 GA, USA<br />

Sign & Banners Wholesale 763-428-6090 MN, USA<br />

Banner Track-Sign-track System<br />

Artistic Design Systems 740-453-1272 OH, USA<br />

Sign Stop Supply 972-831-0081 TX, USA<br />

ImageOne Impact 949-709-7788 CA, USA<br />

Avery Dennison 513-682-7508 OH, USA<br />

Trigard Engraved Bronze 217-431-6034 IL, USA<br />

Calsak Plastics 310-637-2000 CA, USA<br />

Vinyl Sign Supplies Inc 215-536-7344 PA, USA<br />

Banners<br />

Camie Campbell Inc 314-968-3222 MO, USA<br />

Ameriban 800-654-8405 OK, USA<br />

Coda Inc. 201-825-7400 NJ, USA<br />

Aluminum Cutting Equipment<br />

Banners Across America, Inc. 214-352-7032 TX, USA<br />

Conductive Compounds Inc 603-437-6221 NH, USA<br />

Accu Cutter 800-345-0062 PA, USA<br />

Best Buy Banner Co 951-351-0761 CA, USA<br />

Denver Sign Supply Co Inc 225-654-3693 LA, USA<br />

RAS Systems, LLC 770-487-7300 GA, USA<br />

Coast Graphic Supply 805-642-5585 CA, USA<br />

Diamond Neon Supply Co 727-526-4000 FL, USA<br />

Creative Banner Assemblies 763-566-1118 MN, USA<br />

Franklin International 614-443-0241 OH, USA<br />

Art/Film Storage<br />

Dixie Neon Supply Co 704-588-2565 NC, USA<br />

Graphic Acessory Products 818-955-9800 CA, USA<br />

KWIK Banner 304-232-4485 WV, USA<br />

Eagle Banners 906-647-2770 MI, USA<br />

Graphic Screen Fashion 847-923-0203 IL, USA<br />

Auto Signs<br />

Far from Normal 701-235-1089 ND, USA<br />

Insignia 714-237-1600 CA, USA<br />

Wrap Academy 941-758-6082 FL, USA<br />

GMI-Graphic Materials International 818-878-9070 CA, USA<br />

ITW Devcon 978-777-1100 MA, USA<br />

Graphic Materials Intl Inc 818-878-9070 CA, USA<br />

Lord Corporation 919-468-5980 NC, USA<br />

Banner (Blanks)<br />

Graphic Sign Supplies 818-502-4944 CA, USA<br />

Monti Tools Inc 201-784-7940 NJ, USA<br />

Banners Across America, Inc. 214-352-7032 TX, USA<br />

Hyatts 716-884-8900 NY, USA<br />

Photo Tex Group 330-783-0083 OH, USA<br />

Express Graphics 336-765-9335 NC, USA<br />

Imagers Supply 502-636-0123 KY, USA<br />

R&J Sign Supply Co 314-664-8100 MO, USA<br />

Sign Stop Supply 972-831-0081 TX, USA<br />

Lees Sign Supply 269-684-7080 MN, USA<br />

Remington Laminations Inc 972-336-0012 TX, USA<br />

Space-Rite Industries 800-528-8429 AZ, USA<br />

LG Chem Ltd 562-653-8084 CA, USA<br />

◆ Find more information on all of these companies online at www.digitaloutput.net<br />

www.digitaloutput.net<br />

October 2005 <strong>Digital</strong> <strong>Output</strong><br />

Advertising Services<br />

Stand out from the pack with our oversized<br />

tabloid format.<br />

Our tabloid format<br />

provides:<br />

• Maximum visual impact<br />

with real-world application stories using<br />

the latest tools and technologies in<br />

digital imaging<br />

• Unique high-impact media<br />

to carry your marketing message<br />

Studies demonstrate that the best<br />

strategy for high-impact marketing<br />

is a coordinated campaign that makes full<br />

use of all appropriate media, including<br />

business-to-business print media, trade<br />

shows, directories, the Web, newsletters,<br />

and direct-mail.<br />

With <strong>Digital</strong> <strong>Output</strong>, we offer an integrated<br />

marketing campaign that gives you the<br />

most value for your advertising dollar. This<br />

puts you in front of buyers when they need<br />

information—allowing you to customize<br />

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The power of an integrated<br />

marketing campaign is yours<br />

when you become an advertiser in <strong>Digital</strong><br />

<strong>Output</strong> magazine. No other publication in<br />

our industry offers you more ways to reach<br />

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Reach our audience through high-impact<br />

mediums. Commit to multiple insertions<br />

and receive Vendor Partner status.<br />

Vendor Partners receive integrated marketing<br />

value-add components at special prices.<br />

Call your national account representative<br />

for details today.<br />

The <strong>Magazine</strong><br />

• Monthly, full color,<br />

unique print publication<br />

• Tabloid-sized pages that<br />

provide powerful visual<br />

impact<br />

• Actively responsive<br />

qualified readership of<br />

25,000 with a pass-along<br />

rate of 1.5 readers per<br />

copy, reaching 37,500<br />

monthly<br />

• BPA-audited<br />

• Multiple industry awards<br />

for editorial and design<br />

• Readership spends an<br />

average of 30 to 60<br />

minutes reading the<br />

magazine<br />

Maximum Impact Extras<br />

• Insert product catalogs,<br />

postcards, product<br />

marketing materials,<br />

discounts, offers, and<br />

samples into <strong>Digital</strong> <strong>Output</strong><br />

• Postal-approved ride-along<br />

discounted rates for<br />

polybagged items; great<br />

for catalogs<br />

• Enormous impact potential<br />

with items such as sticky<br />

notes TM , cover stickers,<br />

bellybands, etc.<br />

Classified Marketplace<br />

• Reach an audience of<br />

more than 25,000 with<br />

your classified<br />

advertisement in <strong>Digital</strong><br />

<strong>Output</strong> magazine<br />

• An affordable way to add<br />

additional exposure for<br />

your products and<br />

services<br />

Buyers Guide<br />

• Online searchable<br />

database at<br />

www.digitaloutput.net<br />

• Published in print semiannually<br />

• Critical resource used by<br />

our readers as they plan<br />

future purchases<br />

• Online listing is password<br />

protected for industry<br />

update access; basic<br />

listing is free<br />

• Listings searchable by<br />

product category and<br />

company name<br />

COMPANIES BY PRODUCT CATEGORY<br />

Source: Publishers Own Data<br />

27<br />

DEDICATED TO > CAPTURE > CREATION > OUTPUT > FINISHING


The Web Site:<br />

www.digitaloutput.net<br />

• Primary resource for the<br />

DO community<br />

• Links to exclusive editorial<br />

and the latest industry<br />

news and events<br />

• Resource-rich and easily<br />

navigable<br />

• Over 50,000 page views<br />

per month<br />

• Banner advertisements<br />

available including site<br />

channel sponsorship<br />

<strong>Digital</strong> Queue:<br />

Newsletter<br />

• Weekly newsletter with<br />

original editorial and<br />

breaking news<br />

• Weekly sponsorships<br />

available<br />

• Emailed to over 20,000<br />

opted-in subscribers every<br />

Friday<br />

• Exclusive editorial and<br />

industry news updates<br />

Email Surveys<br />

• Use <strong>Digital</strong> <strong>Output</strong> for<br />

your next customer<br />

survey<br />

• Send your questionnaire<br />

or message to over<br />

20,000 opted-in email<br />

addresses<br />

• Promote regional<br />

tradeshows/seminars,<br />

product announcements,<br />

and events<br />

Mailing List Rental<br />

• Rent our list of qualified<br />

buyers for your next directmail<br />

campaign<br />

• Proven response record;<br />

competitive pricing<br />

Direct-Mail Card Packs<br />

• Direct response marketing<br />

• <strong>Digital</strong> Solutions card pack<br />

features a combined<br />

audience of <strong>Digital</strong> <strong>Output</strong><br />

magazine and <strong>Digital</strong><br />

Publishing Solutions<br />

magazine subscribers<br />

• Mails to 40,000 highly<br />

active buyers for pennies<br />

per piece<br />

• Offer discounts or special<br />

promotions to qualified<br />

buyers<br />

• Price includes an integrated<br />

campaign with a<br />

classified ad in the<br />

magazine<br />

Source: Publishers Own Data

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