WFN476_Text 12pp single AW:Layout 2 - Wolfson Microelectronics plc

wolfson.co.uk

WFN476_Text 12pp single AW:Layout 2 - Wolfson Microelectronics plc

01 .................................................................................................................................................................. Wolfson Microelectronics ... At the heart of the next generation

Welcome to Wolfson

With an enviable global reputation for cutting-edge

products, we invite you to join us in a new era of

innovation and partnership. Renowned for the

outstanding quality of its audio products, Wolfson can

be found at the heart of the world’s most respected

consumer electronics products and portable devices.

We are working to build even stronger relationships

with our partners by understanding what sends

consumer products flying off the shelves and delivering

solutions that help bring those products to life.

We continue to innovate in our core audio product

areas even as we bring to market new leading-edge

technologies like MEMS microphones, architecturedefining

mixed-signal hub systems and world-beating

noise cancellation. We look to add value at all times,

with complete solutions that group Wolfson products

together and help our partners to integrate these

solutions into their products. This improves time to

market, delivers better performance and increases

cost competitiveness.

At Wolfson we bring digital technology to life,

helping people enjoy some of the world’s best

consumer products.

Mike Hickey, CEO


Wolfson Microelectronics ... At the heart of the next generation .................................................................................................................................................................. 02

Life enhancing performance

Wolfson Microelectronics is a global leader in the supply

of high performance mixed-signal semiconductor

solutions to the consumer electronics market.

We connect the digital world to the human senses with a

series of products that are high in performance and ultra

low in power consumption. In the home, in the office and

on the move, our innovative technology is at the heart of

many of the world’s leading digital consumer goods.

Our customers are located worldwide and so is Wolfson,

with design centres, sales offices, applications teams and

engineering expertise across Europe, the US and Asia.

The market we operate in is dynamic, which is why we

never stand still. We seek to drive the market forward,

designing ever more powerful and ever more efficient

products and solutions that really do make a difference

for our clients.


03 .................................................................................................................................................................. Wolfson Microelectronics ... At the heart of the next generation

A brand built on a passion for audio

We began in high performance audio and we remain

passionate about it. Our engineers not only design our

products, they care about how they actually sound.

It is this attention to detail and this love of audio and

engineering that gives us the edge.

And because Wolfson devices always sound better,

you will find our audio in the most demanding of ultra

high-end hi-fi. For these customers, the best technology

and components are imperative. It is what sets them

and us apart.

We apply the same standards and diligence to the

everyday consumer electronics we all have in our

homes, offices, cars and in our pockets. In a crowded,

ever-evolving market, audio becomes a key point of

differentiation; a vital component of the end user’s

multimedia experience. Wolfson delivers that essential

differentiation.

Our world-leading reputation for high performance

audio and wider expertise in mixed-signal design

ensures there is no compromise in quality. We not only

maximise audio quality and battery life, we minimise

cost and reduce size – all this in addition to a passion

for ensuring our products reach the market in the

fastest possible time.

Advanced mixed-signal design

As consumer demand evolves, our customers need

to ensure their products stay one step ahead, and so

do we. The pressure is on us all to extend battery life

and increase feature integration and performance,

while reducing product cost and size.

Wolfson’s strategy is to be right there working with our

customers, adding value and differentiating their end

product. Whether you are already a world leader in the

digital consumer market or an emerging start-up with

a great new application, Wolfson technology can help

you to get the most out of your product.

At our design centres in Europe and Asia, we employ

some of the most experienced and innovative mixedsignal

designers in the industry. Our design teams

are constantly developing more powerful and flexible

products and solutions to meet the demands of

our market-leading customer base. It is a process

that allows us to create significant, patent-protected

intellectual property, made available to our customers

via our expanding solution portfolio. Put simply, we are

the ideal mixed-signal solutions partner.


Wolfson Microelectronics ... At the heart of the next generation .................................................................................................................................................................. 04

Wolfson AudioPlus

Our strengths in audio have evolved into a compelling

technology product portfolio called Wolfson AudioPlus.

By integrating incremental and complementary

technologies, Wolfson AudioPlus provides more

powerful, more efficient and highly optimised products

and solutions, helping our customers truly stretch the

boundaries of the consumer experience.

There are four main strands to the Wolfson

AudioPlus portfolio. We mix and match the most

appropriate products to create the innovative mixedsignal

solutions our customers need. Together, these

four strands allow us, and our customers, to realise

truly powerful mixed-signal solutions.


05 .................................................................................................................................................................. Wolfson Microelectronics ... At the heart of the next generation

Pure Sound

Pure, natural sounding, high performance audio –

the foundation of the Wolfson AudioPlus portfolio.

The core of Pure Sound is our renowned ADC / DAC

architecture and advanced digital filtering. Designed

to drive the ultimate audio experience, these devices

allow our customers to shape the subjective quality

of the audio to their own individual sound.

Then there is the ability of our industry-leading low

power CODEC technologies to dramatically extend

music playback time. Our unique Class W headphone

amplifier, for example, tracks the actual music level

and uses an adaptive dual drive charge pump to

optimise power consumption.

Smart Power

These integrated power management solutions are

crucial for many applications including batteryoperated

portable consumer electronic devices. This

mixed-signal circuitry intelligently manages voltages

and currents, reducing critical power consumption

and maintaining maximum processor performance.

We offer a comprehensive family of advanced and

highly flexible power management devices, the most

recent of which feature our unique BuckWise

regulator technology. Buckwise unleashes

processor performance for advanced multitasking

across a wide range of portable multimedia devices.

Enhanced Soundware

Rooted in the science of how the brain processes

sound, this advanced psycho-acoustic technology

delivers innovative ambient noise cancellation (ANC),

sound enhancement and 3D surround sound. Applied

in combination with our high performance, low power

audio products, it can be found in a wide range of

consumer electronic applications.

This technology puts the consumer at the heart of the

action, with greatly improved audio intelligibility and

decreased distractions from outside noise. It can be

found in devices like mobile phones, home

entertainment systems and headphones. Most

recently, our innovative Wolfson myZone ANC

technology has been adopted by Nokia for its latest

BH-905 Bluetooth stereo headset, which has been

billed as the world’s best headset.

True Mics

This Micro-Electro-Mechanical Systems (MEMS)-

based transducer technology for silicon microphone

devices combines world class performance with an

ultra compact form factor. It brings multiple

microphone applications, such as speech recognition,

directional sensitivity and noise cancellation in reach

of mass market consumer devices.


Wolfson Microelectronics ... At the heart of the next generation .................................................................................................................................................................. 06

At the heart of the solution: Audio hubs

Building on years of success with audio components

we have developed an architecture-defining family of

mixed-signal hub solutions. These feature-rich hubs

deliver world class audio and mixed-signal performance

to a vast range of digital consumer products including

mobile phones and portable media players.

By blending together many of Wolfson’s AudioPlus

offerings, our hubs deliver the highest quality audio

whilst driving down component count, product cost and

product size. Wolfson’s hubs are easily integrated,

reducing design time and cost, and enabling designers

to deliver their products to market faster. Our hubs

uniquely enable designers to optimally manage the

complex world of multiple concurrent use cases,

such as listening to music on a Bluetooth stereo

headset whilst navigating through a busy city as an

incoming phone call arrives.

Thanks to our industry leading, low power designs,

Wolfson hubs enable more than 100 hours of high

quality MP3 music playback from typical mobile

phones and media players.


Wolfson Microelectronics ... At the heart of the next generation .................................................................................................................................................................. 08

Building enduring customer relationships

We are our customers’ supplier of choice for two

key reasons: technology and service. Our engineers

speak the language of our customers’ engineers.

We understand their applications and we know how

to help them derive maximum performance from our

devices and their systems.

Our customers are located in key global markets, as are

our sales and support teams. With offices in Europe,

the US and throughout Asia, we offer local application

engineering and sales support across the globe.

Our worldwide offices are staffed by local nationals

experienced in the business culture of their region,

and are committed to providing customers with skilled

technical and commercial support.

We work with customers to not only create the next

generation of consumer products but those of the

generation beyond. From product definition to market

launch and after-sales support, we work quickly and

effectively to meet the intensive local support needs

of our customers. Once shipped, our devices come with

a comprehensive support structure. With applications

and engineering support, product notes and white

papers, engineers can talk to engineers, across the

globe, to provide the technical support our customers

expect. We not only deliver hardware in the form of a

chip, but a complete service solution that lasts

throughout the product life cycle.


09 .................................................................................................................................................................. Wolfson Microelectronics ... At the heart of the next generation

Reliable high volume supply

We pride ourselves on our technology, our customer

service and our supply. We have proven ability for high

volume supply chain and operational excellence.

Our business model enables us to respond effectively

and efficiently to our customers’ changing supply

requirements. We have a track record of continuity of

supply, for often single-sourced parts, to some of the

most high profile customers in the world.

Wolfson is 100% fabless, outsourcing all of our

manufacturing requirements to the leading silicon

foundries and assembly partners. We work with key

manufacturing partners in Asia and Europe; specialists

capable of meeting our demands for leading edge,

best in class manufacturing and test technology.

Our fabless model allows us to focus our expertise

on our core competencies of product definition and

design. It also allows us the flexibility to respond to

changing demands in a dynamic global marketplace,

with a high degree of scalability and responsiveness.

Getting the right product to the right customer at the

right time is vital. As the vast majority of electronic

products are built in Asia, Wolfson has established a

distribution hub in Malaysia to ensure a short supply

chain and optimised local customer responsiveness.

From this hub, locally manufactured Wolfson devices

are distributed to customers throughout Asia.

Quality and environmental

Quality is crucial for Wolfson and its customers.

That is why the performance of each Wolfson product

is considered part of the rigorous development

process and qualified through accelerated life tests.

In production, we undertake meticulous monitoring

of the manufacturing process with individual devices

tested to demanding performance standards before

shipment to our customers.

We are certified by the British Standards Institution:

your guarantee that we meet the quality standards

and methodology defined by ISO9001. Wolfson is

also qualified to ISO14001: 2004 and is a Sony Green

Partner, however our commitment to quality goes far

beyond certification. Wolfson is dedicated to supplying

high quality products in a manner consistent with the

environmental and ethical requirements of our

customers. All Wolfson products can be supplied in

environmentally-friendly mould compound and

lead-free packages and are subjected to thorough

qualification testing.


Headquarters: Edinburgh, United Kingdom


011 .................................................................................................................................................................. Wolfson Microelectronics ... At the heart of the next generation

Headquarters

Edinburgh, United Kingdom

Design centres

Edinburgh, United Kingdom

Newbury, United Kingdom

Stuttgart, Germany

Yokohama, Japan

Distribution hub

Ipoh, Malaysia

Sales offices

Shanghai, China

Shenzhen, China

Bangalore, India

Osaka, Japan

Yokohama, Japan

Seoul, Korea

Singapore

Taipei, Taiwan

Austin, USA

Cupertino, USA


Wolfson Microelectronics ... At the heart of the next generation .................................................................................................................................................................. 012

Contacts

World headquarters

Wolfson Microelectronics plc

Westfield House

26 Westfield Road

Edinburgh

EH11 2QB

United Kingdom

t: +44 (0)131 272 7000

f: +44 (0)131 272 7001

e: europe@wolfsonmicro.com

Americas sales office

Wolfson Microelectronics, Inc.

10001 N. De Anza Boulevard

Suite 301

Cupertino

CA 95014

USA

t: +1 (408) 329 9800

e: americas@wolfsonmicro.com

Japan sales office

Wolfson Microelectronics KK

23F Sky Building

2-19-12 Takashima

Nishi-ku

Yokohama, 220-0011

Japan

t: +81 (0)45 440 1230

f: +81 (0)45 440 1231

e: japan@wolfsonmicro.com

Asia Pacific sales office

Wolfson Microelectronics plc

2F, No.39, Alley 20

Lane 407, Sec. 2

Tiding Boulevard, NeiHu District

Taipei 114

Taiwan

t: +886 (0)2 875 11600

f: +886 (0)2 875 10201

e: asia@wolfsonmicro.com


CO-BR-002-10/09

In 1984, Wolfson Microelectronics Ltd spun out of

The University of Edinburgh. Founded by Dr David

Milne and Mr Jim Reid, Wolfson established itself as

a design house, gaining invaluable experience designing

mixed-signal semiconductors for a wide range of

customers. In 1995, based on its accumulated expertise

in product definition, design and development,

Wolfson evolved to become a supplier of its own

products. Since then, Wolfson has grown rapidly

and developed into a multi-disciplined fabless

semiconductor supplier with a broad product portfolio

built on a solid financial foundation. Today, Wolfson

is recognised as a global leader in the supply of high

performance mixed-signal semiconductors to the

consumer electronics market. Renowned worldwide

for high performance audio and ultra low power

consumption, Wolfson delivers the audio technology

at the heart of many of the world’s highest profile

digital consumer goods. Wolfson Microelectronics plc

is listed on the London Stock Exchange (LSE: WLF.LN).


www.wolfsonmicro.com

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