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Free Ebook: The Ultimate How-to Marketing Guide

Discover the Keys to Successful Marketing Online with David Meerman Scott New opportunities in online marketing emerge from every corner. How do you get a comprehensive view of the important ones and prioritize accordingly? To ensure your proficiency

Discover the Keys to Successful Marketing Online with David Meerman Scott New opportunities in online marketing emerge from every corner. How do you get a comprehensive view of the important ones and prioritize accordingly? To ensure your proficiency

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18<br />

Share This <strong>Ebook</strong>!<br />

www.Hubspot.com<br />

the ultimate ‘how-<strong>to</strong>’ marketing guide<br />

Do they go <strong>to</strong> the web? Do they ask<br />

friends for advice? or do they go <strong>to</strong> the<br />

yellow pages and read the ads in the local<br />

papers?<br />

if people are saying the truth, they will admit that they do product research through search<br />

engines and social networks. And that will be the perfect transition <strong>to</strong> the question, “then why<br />

are you making me do direct mail?”<br />

wAtcH<br />

tHe ViDeo<br />

will you RemAin A cHAnge Agent?<br />

?<br />

if you are trying <strong>to</strong> transform the way your company does marketing, you are<br />

basically a change agent. but what if your attempts are met with the same<br />

type of resistance time and again? you have a few options—<strong>to</strong> continue being<br />

that change agent, <strong>to</strong> live with the status quo or <strong>to</strong> find another job.

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