Free Ebook: The Ultimate How-to Marketing Guide
Discover the Keys to Successful Marketing Online with David Meerman Scott New opportunities in online marketing emerge from every corner. How do you get a comprehensive view of the important ones and prioritize accordingly? To ensure your proficiency
Discover the Keys to Successful Marketing Online with David Meerman Scott New opportunities in online marketing emerge from every corner. How do you get a comprehensive view of the important ones and prioritize accordingly? To ensure your proficiency
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www.Hubspot.com<br />
the ultimate ‘how-<strong>to</strong>’ marketing guide<br />
“<br />
Do the old rules of measurement<br />
apply <strong>to</strong> modern marketing?<br />
”<br />
Y<br />
<strong>to</strong>day, it is highly debated whether the old rules of<br />
measurement still apply <strong>to</strong> modern marketing. but there is<br />
no doubt about the importance of newly emerging metrics.<br />
cHAllenge olD metRics<br />
for a long time, David notes, measurement of marketing efforts has been<br />
around sales leads. “that is how i was measured,”David admits. but things<br />
have rapidly changed with the development of new technologies and<br />
especially with the growth of the web. Are you taking notice of these emerging<br />
realities and incorporating them in<strong>to</strong> your marketing reporting mix?<br />
focus on exposuRe<br />
marketers should develop new metrics that track exposure <strong>to</strong> ideas.<br />
interestingly enough, this comes even prior <strong>to</strong> the actual sales cycle. A lot of<br />
the measurement happens higher up in the funnel.
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