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Free Ebook: The Ultimate How-to Marketing Guide

Discover the Keys to Successful Marketing Online with David Meerman Scott New opportunities in online marketing emerge from every corner. How do you get a comprehensive view of the important ones and prioritize accordingly? To ensure your proficiency

Discover the Keys to Successful Marketing Online with David Meerman Scott New opportunities in online marketing emerge from every corner. How do you get a comprehensive view of the important ones and prioritize accordingly? To ensure your proficiency

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44<br />

“<br />

Share This <strong>Ebook</strong>!<br />

www.Hubspot.com<br />

the ultimate ‘how-<strong>to</strong>’ marketing guide<br />

<strong>How</strong> do you take advantage<br />

of emerging trends and<br />

new media technologies?<br />

”<br />

N<br />

picK AnD cHoose wHAt’s impoRtAnt<br />

information overload is a challenge for many marketers.<br />

<strong>How</strong> do you keep up with the constant flow of information?<br />

<strong>How</strong> do you take advantage of emerging trends and new<br />

media technologies?<br />

“give yourself permission <strong>to</strong> not see everything,” says David. though it might<br />

be difficult <strong>to</strong> do so at first, you will have <strong>to</strong> learn <strong>to</strong> pick and choose your<br />

information intake. you don’t have <strong>to</strong> skim every tweet that comes your way, or<br />

read every article in your Rss reader, or respond <strong>to</strong> every email in your inbox.<br />

use AleRts <strong>to</strong> filteR out tHe noise<br />

set up google Alerts for your name, your company’s name, important industry<br />

keywords, product categories and maybe even your competi<strong>to</strong>rs. that way you<br />

will receive email notifications with every mention that actively interests you.

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