View Starbuck's SWOT chart
View Starbuck's SWOT chart
View Starbuck's SWOT chart
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Opportunities<br />
Threats<br />
· Emerging international markets<br />
· Product diversification<br />
· Co-branding with other food manufactures<br />
· Whole bean sales in supermarkets<br />
· New distribution channels (delivery)<br />
· Brand extension<br />
· New products (Via)<br />
· Current recession impacts the sales<br />
· Competition (restaurants, street carts, supermarkets,<br />
other coffee shops, other caffeine based products)<br />
· US market saturation<br />
· Coffee price volatility in developing countries<br />
· Negative publicity from poorly treated farmers in<br />
supplying countries<br />
· Consumer trends toward more healthy ways and away<br />
from caffeine<br />
· Fragile state of worldwide production of specialty coffees<br />
· Alienation of younger, domestic market segments<br />
· Corporate behemoth image<br />
· Cultural and Political issues in foreign countries<br />
· Labor Unions issues in US and international countries<br />
· Variation in coffee prices in developing countries