San Diego Proposal - High Flying Foods

Airport Proposal- By Glenn Meyers

High Flying Foods
High Flying Foods is a boutique, family-owned and operated company that is re-defining
the next generation of quality-driven, hand-crafted, farm-fresh airport dining. HFF's
authentic approach is both unique and inspired, and HFF has emerged as a leader in
bringing affordable, quality food to travelers.
High Flying Foods also excels in adapting and responding to each unique airport location.
Brothers and founders, Glenn and Garrett Meyers, bring with them a legacy of over 20 years
of airport restaurant experience. They are consummate foodies—embracing the organic,
farm-to-table revolution that was pioneered in California. They first brought their locallycelebrated,
artisanal pastas and pizzas to the airport world in 2000, and have subsequently
opened and operated numerous successful locations in various high-volume and highprofile
airports, including San Francisco International Airport and Oakland International
Airport.
High Flying Foods vision in San Diego is to create a paradigm-changing airport dining
experience that is unrivaled in the industry today. By partnering with San Diego's most
iconic, established local restaurateurs, HFF has masterfully assembled a singular collection
of the most renowned local dining concepts which will provide travelers with an array of
famous, local dishes and experience that capture the true essence of San Diego. High
design and sense of place will be integral to the program. and HFF commissioned worldrenowned
architecture and design firm, Gensler, to create singular, iconic spaces that evoke
the local character of San Diego. HFF brand partners all share the same passion: using
only farm-fresh, sustainable, locally-grown, ingredients.
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Firewood Cafe
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Saffron Thai
Celebrity cookbook author and chef/owner Su-Mei Yu proudly features her authentic
Thai food. Overwhelmingly popular in San Diego for her healthy, fresh seasonal fare,
and reasonable prices, her quick service atmosphere will lend itself well to the airport
environment. Saffron Thai recently celebrated its 25th anniversary in San Diego, a
testament to the consistent quality and intense flavor of a menu specializing in one
tasty entrée: saffron-marinated chicken prepared with traditional Thai methods.
She creates her menu from her childhood memories of Bangkok street food, and
travels back to Thailand every year to continue developing new ingredients and
cooking techniques for her menu. With the successful opening of her second
restaurant, she expanded into noodles and sauté, again focusing on fresh, seasonal
ingredients. Many of these ingredients promote healthy lifestyle, as taught to Su-Mei
by her elders in Thailand with emphasis on the healing abilities of food. Her
knowledge and care will reduce the stress felt by many airline passengers. On sale
will be her outstanding cookbooks, both of which successfully simplify Thai cuisine
without compromising its authenticity.
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Saffron Thai
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Saffron Thai
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Stone Brewing Co.
San Diego has become the epicenter of artisan craft breweries. Stone
Brewing Co. is the recognized leader of this local artisan movement, creating
“big character” beers that continue to gain well-deserved national attention.
The expansive beer tasting menu will include six annual beers, limited special
releases and vintage beer, all featuring Stone’s trademark robust character.
This intense flavor has created an almost cult-like following. In fact, Beer
Advocate has recently named Stone Brewing Co. the number one artisan
brewery in the country.
Loyal Stone beer fans can enjoy their tasting pleasure in the contemporary
beer garden within the Artisan market, or take their favorite bottled beer
home to enjoy at a later date.
Passengers will also enjoy this impressive selection of Stone draft beers on
tap, including tasting “flights," creative food and beer pairings, and special
releases from other high quality San Diego artisan brewers. Greg Koch, Stone
Brewing Co.'s visionary founder, will host special beer releases and other
events historically hosted at his Escondido brewery.
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Stone Brewing Co.
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Stone Brewing Co.
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Stone Brewing Co.
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Phil's BBQ
Renowned San Diego BBQ pit master, Phil Pace presents his highly awarded
grilled baby back ribs, beef ribs, chicken and sandwiches. San Diego Magazine
has awarded Phil's BBQ the best BBQ in San Diego 10 years running. His
masterful cooking process starts with his flavorful spice rub, adds basting sauce
(both top secret recipes), and then gently smokes the ribs and chicken until they
are fall-off-the-bone tender. His “magic” ovens impart intense smoked flavor
favored by the ten thousand satisfied guests dining at his restaurant every week.
More than a great cook, Phil works hard to create the “Phil’s Experience.” He
playfully describes the experience as organized chaos. His loyal customers know
better, as the staff is well trained and friendly, focusing on creating a positive
experience for each individual guest. To help travelers enjoy their BBQ without
worry the dining room will feature a washing station, allowing passengers to clean
up before, during and after their meal without leaving their luggage or having to
drag it into the restroom.
Phil’s BBQ will bring award winning BBQ and great customer service into the
airport, including a to go program to allow passengers to take home dinner after a
late flight, or at least a bottle of his outstanding BBQ sauce or spice rub to remind
them of the great meal they enjoyed in San Diego.
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Phil's BBQ
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Phil's BBQ
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Bankers Hill Bar & Restaurant
Talented local celebrity chef and James Beard award nominee Carl Schroeder
(Market in Del Mar) continues his magic with his version of a hip bistro-style
restaurant and bar. Carl describes the food as casual American, focusing on
fresh, seasonal ingredients in creative flavor combinations that lead to continual
lines out the door. The farm to table menu is affordable, with all entrée prices
below $20. Carl again teams with business partner and Food Network star Terryl
Gavre, creating a cool, comfortable, casual atmosphere. Gensler has re-created
this popular space with warm woods and showcase lighting. Passengers can
browse the extensive liquor list on iPads and place their order from anywhere
within the room.
The bar features specialty cocktails, as well as a vast selection single malt
scotch, single barrel bourbon, and rare vintage tequila. For those with a sweet
tooth, passengers will be best served not to forget about dessert, as pastry chef
Rachel Going is gaining a large national following for her takes on traditional
American desserts.
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Bankers Hill Bar & Restaurant
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Bankers Hill Bar & Restaurant
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The Counter MINI
Praised by celebrities and food critics, California-based The Counter MINI is
the 21st century’s bold answer to the classic burger joint. Presenting a
contemporary version of industrial décor, the Counter is successful as they
focus on presenting one menu item (the burger) exceptionally well. Local
celebrity and skate board icon Tony Hawk thought so much of The Counter, he
became a San Diego partner.
The Counter grinds its own meat every day, utilizing certified humanely raised,
natural grain-fed Angus beef. Turkey burgers, with a combination of white and
dark meat, and veggie burgers offer additional healthy options. Buns are baked
daily. Passengers will love the sweet potato fries as they build the ingredient list
for their specialty burger. Clipboards present the toppings choices, with
everyone’s favorites contained within the more than 40 ingredient options
leading to a dizzying number of over 100,000 food combinations. Breakfast
sandwiches and omelettes made with cage free eggs round out early morning
choices.
For those in a hurry, iPad order stations are conveniently placed on the counter
so passengers can speed the ordering process in order to make their flight.
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The Counter MINI
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The Counter MINI
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The Counter MINI
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Pannikin Coffee & Tea
Established in 1968, Pannikin is San Diego’s original coffee roaster. Specializing in
small batch roasting, Pannikin utilizes age old techniques in roasting fresh coffee
every day. Temperature and timing are controlled by hand, creating unrivalled
intensity of flavor. This family-owned and operated business continues the unique
commitment to quality that has created a loyal following of coffee lovers based upon
rich aromatic flavor and strong brand consistency. Directly importing coffee from four
continents, Pannikin specializes in both fair trade and organic coffees, presenting a
vast selection of single origin coffees as well as flavorful proprietary blends. Pannikin
uses its vast importing network to source specially selected teas, offering an
impressive array of green, black and blended teas.
Pannikin is located in the historic Sante Fe Railroad Station. Generations of customers
are attracted to the building for its stunning coastal setting and casual mercantile
interior. Customers try Pannikin for the setting, but return time after time for the
superb food and rich coffee that continue to surpass expectations. Breakfast eggs
and freshly baked scratch pastries are extremely popular, and will be enjoyed by
airline passengers as Pannikin moves into the airport. Artisan pastry chefs will bake
fresh, hand-crafted pastries daily. Hand roasted on site, whole bean and ground
coffee will be available to go, allowing passengers to take a little of the San Diego
experience on their flight with them.
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Pannikin Coffee,Tea & Roaster
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Location 1

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Pannikin Coffee & Tea
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Pannikin Coffee & Tea
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Location 2

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Pannikin Coffee & Tea
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Pannikin Coffee & Tea
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Location 3

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Pannikin Coffee & Tea
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The Artisan Market ... From Field to Flight
The Artisan Market blends the convenience of a local farmers market with the sophistication of an
Italian inspired piazza. This epicurean emporium with its warm and inviting space will draw
passengers to its light fare and convenience. Locally sourced and hand crafted grab and go
gourmet sandwiches featuring freshly baked rustic-Italian breads and garden fresh salads.
Local producers will show case an amazing array of take away products: chocolates from Chuao
Chocolatier, fresh fruit from Stone Farms, olive oil and balsamic vinegar from San Felipe Olive Co.,
and a variety of freshly baked breads from La Jolla Baking Co.The Artisan Market will also feature
a selection of coffee, tea and freshly baked pastries, provided by Pannikin Coffee & Tea. Stone
Brewing Co. will offers a beer tasting bar and Firewood Café will serve quick and affordable
meals of pizza, pasta and rotisserie chicken.
Firewood Café
Firewood Cafes offer California/Mediterranean cuisine utilizing local, farm-fresh ingredients.
Firewood has raised the bar on fast casual dining using kitchen as theater to showcase their fresh,
seasonal ingredients and scratch cooking. Handmade, artisan pizzas are made to order, rolled out
fresh by hand, and baked to perfection in signature brick ovens. Pastas are made fresh every day,
with their signature tortellini based upon a family recipe passed down for generations. The
rotisserie slowly roasts succulent chicken, maximizing flavor and tenderness.
The Firewood café is a boutique, family-owned and operated business that is defining the next
generation of quality-driven, hand-crafted, farm-fresh airport dining.

Stone Brewing Co.
San Diego has become the epicenter of artisan craft breweries. Stone Brewing Co. is the
recognized leader of this local artisan movement, creating “big character” beers that
continue to gain well-deserved national attention. The expansive beer tasting menu will
include six annual beers, limited special releases and vintage beer, all featuring Stone’s
trademark robust character. This intense flavor has created an almost cult-like following. In
fact, Beer Advocate has recently named Stone Brewing Co. the number one artisan
brewery in the country.
Loyal Stone beer fans can enjoy their tasting pleasure in the contemporary beer garden
within the Artisan market, or take their favorite bottled beer home to enjoy at a later date.
Pannikin Coffee & Tea
Established in 1968, Pannikin is San Diego’s original coffee roaster. Specializing in small
batch roasting, Pannikin utilizes age old techniques in roasting fresh coffee every day.
Temperature and timing are controlled by hand, creating unrivalled intensity of flavor. This
family-owned and operated business continues the unique commitment to quality that has
created a loyal following of coffee lovers based upon rich aromatic flavor and strong brand
consistency. Directly importing coffee from four continents, Pannikin specializes in both fair
trade and organic coffees, presenting a vast selection of single origin coffees as well as
flavorful proprietary blends. Pannikin uses its vast importing network to source specially
selected teas, offering an impressive array of green, black and blended teas.
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Artisan Market
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Artisan Market
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Artisan Market- on the go...
Gil and Gail Johnson are Co-founders and owner of Procurement Concepts, Inc., (PCI)
a leading, California ACDBE concession operator and developer. As part of HFF San
Diego's core management team, Gil and Gail will be a valuable assets with over 20
years of airport concession experience at the San Diego International Airport. With a
strong focus in retail operations and consulting, Gil and Gail will focus on various
components of airport concessions: operations and management, information
technology, and public relations. Additionally, they will oversee and own the Boutigue
Artisan Market.
The Artisan Market blends the convenience of a local farmers market with the
sophistication of an Italian inspired piazza. This epicurean emporium with its warm and
inviting space will draw passengers to its light fare and convenience. Locally sourced
and hand crafted grab and go gourmet sandwiches featuring freshly baked rustic-Italian
breads and garden fresh salads.
Local producers will be feature an amazing array of take away products: chocolates
from Chuao Chocolatier, fresh fruit from Stone Farms, olive oil and balsamic vinegar
from San Felipe Olive Co., and a variety of freshly baked breads from La Jolla Baking
Co. The market will be operated by long time San Diego airport operators Gil and Gale
Johnson, offering their extensive retail expertise to local product choices and
merchandizing.

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Artisan Market - on the go
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Artisan Market-on the go
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