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DestiNAtioN - Helsinki

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<strong>Helsinki</strong> travels<br />

the world<br />

KARI HALONEN<br />

Marketing Director<br />

October, sales tour, Sydney & Melbourne,<br />

Australia, Kari Halonen<br />

10-13.10. Nordic Marketing Workshop,<br />

Hamburg, Frankfurt, Germany, Mari Lihr<br />

11-12.10. Nordic Countries Workshop,<br />

Paris, France, Anne Relander<br />

13.10. Workshop Brussels, Belgium,<br />

Johanna Grönberg<br />

13-14.10. Visit Finland Workshop,<br />

Stockholm, Sweden, Jenny Taipale<br />

15-31.10. Kirikiri Workshop, Yuru-Chara mascot<br />

event, Hirameki, Japan, Mari Lihr<br />

23-27.10. ICCA World Congress, Hyderabad,<br />

India, Leena Sipilä, Johanna Grönberg<br />

25-28.10. Sibos convention, Amsterdam,<br />

Netherlands, Ines Antti-Poika<br />

26-28.10. M&I Forum workshop,<br />

Cannes, France, Leena Lassila<br />

27-28.10 Scandinavian Travel Workshop,<br />

New York, USA, Anne Relander<br />

28-29.10. Cruise Baltic Steering Committee,<br />

Copenhagen, Denmark,<br />

Katrilena Eklöf, Tuija Aavikko<br />

2-5.11. Finland Workshop,<br />

Madrid & Barcelona, Spain, Mari Lihr<br />

5.11. ETOA GEM10, London, UK, Anne Relander<br />

30.11-2.12. EIBTM fairs, Barcelona, Spain,<br />

Leena Lassila, Johanna Grönberg<br />

14.12. Workshop London, UK, Ines Antti-Poika<br />

Leading filmmakers<br />

get to know<br />

<strong>Helsinki</strong> and Lapland<br />

<strong>Helsinki</strong> again hosts the<br />

biggest travel fair in<br />

Northern Europe<br />

The Nordic Travel Fair Matka 2011 will take<br />

place at the <strong>Helsinki</strong> Exhibition & Convention<br />

Centre from 20-23 January 2011. The theme<br />

of Matka 2011 is “Future It!”. The travel fair<br />

is expected to attract around 1000 exhibitors<br />

and 80,000 visitors, including 18,000<br />

representatives of the international and<br />

domestic travel trade. In addition, over 1200<br />

media representatives will attend.<br />

Headed by the Tourist & Convention, the<br />

<strong>Helsinki</strong> Region Stand will present many of<br />

the most interesting attractions and service<br />

providers.<br />

The Meet Finland Workshop will be held<br />

in conjunction with the fair on 19 January.<br />

This international event is being organised<br />

by Comma Group Oy on behalf of the Tourist<br />

& Convention Bureau and the Finnish Fair<br />

Corporation.<br />

See you at the fair!<br />

<strong>Helsinki</strong> Region Stand: 1 B 23<br />

www.matkamessut.fi<br />

New products for<br />

stopover passengers<br />

<strong>Helsinki</strong> Airport served over 12 million passengers<br />

in 2009. The airport has developed into a major<br />

hub for passenger flights between Europe and<br />

Asia. The tourist bureaus of Espoo, <strong>Helsinki</strong> and<br />

Vantaa have initiated a new regional tourism<br />

project in co-operation with Culminatum Oy, the<br />

development company for the Greater <strong>Helsinki</strong><br />

region. The aim of the project is to develop new<br />

excursion packages that would allow stopover<br />

passengers travelling between Europe and Asia<br />

the chance to see <strong>Helsinki</strong>.<br />

Initially these new stopover products will be<br />

introduced according to the needs identified by<br />

<strong>Helsinki</strong> Region Tourist Information, which is situated<br />

at <strong>Helsinki</strong> Airport. From 15 to 20 products<br />

would be offered for both individual travellers and<br />

small groups.<br />

The regional tourist bureaus have drawn up quality<br />

criteria according to which the products will be<br />

selected and developed. These include capacity,<br />

reservation channels, utilising service networks,<br />

customer orientation and suitability for foreign<br />

markets. In addition, the target groups will have<br />

to be defined and their special needs taken into<br />

consideration.<br />

A product development period of three years has<br />

been set for the project, although it is likely that<br />

the first products will go on sale at <strong>Helsinki</strong> Region<br />

Tourist Information already in summer 2011.<br />

The strengths of each of the municipalities within<br />

Greater <strong>Helsinki</strong> will support each other, offering<br />

a diverse and interesting choice of excursions for<br />

stopover passengers.<br />

Kari Halonen<br />

Marketing Director<br />

Film Location Finland and the Finnish Lapland<br />

Film Commission organised in September a<br />

familiarisation tour of potential filming locations<br />

in <strong>Helsinki</strong> and Lapland for five leading film and<br />

television professionals. The invited guests have<br />

worked as filming organisers for numerous major<br />

film productions that include Mission Impossible<br />

3, Harry Potter and the Prisoner of Azkaban,<br />

Charlie and the Chocolate Factory, The Devil<br />

Wears Prada and Catch Me If You Can.<br />

According to Sanna Kultanen, Project Manager<br />

at Film Location Finland, the guests were extremely<br />

satisfied with their visit to Finland.<br />

“The objective was to increase awareness of<br />

Finland among professional filmmakers in order<br />

to attract more foreign productions to film here.<br />

Films that reach a wide audience have a major<br />

impact on popular conceptions about locations,”<br />

Kultanen says.<br />

The filmmakers were interested in both urban<br />

and nature locations within Finland. Over the<br />

past two years three French productions, three<br />

German productions, one US production and one<br />

Dutch production have been filmed here.<br />

Film Location Finland is a two-year EU-funded<br />

project whose aim is to augment the benefit to<br />

Finland in terms of income, image and professional<br />

skills from foreign audiovisual productions.<br />

www.filmfinland.fi<br />

DESTINATION HELSINKI 7

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