DestiNAtioN - Helsinki
DestiNAtioN - Helsinki
DestiNAtioN - Helsinki
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<strong>Helsinki</strong> travels<br />
the world<br />
KARI HALONEN<br />
Marketing Director<br />
October, sales tour, Sydney & Melbourne,<br />
Australia, Kari Halonen<br />
10-13.10. Nordic Marketing Workshop,<br />
Hamburg, Frankfurt, Germany, Mari Lihr<br />
11-12.10. Nordic Countries Workshop,<br />
Paris, France, Anne Relander<br />
13.10. Workshop Brussels, Belgium,<br />
Johanna Grönberg<br />
13-14.10. Visit Finland Workshop,<br />
Stockholm, Sweden, Jenny Taipale<br />
15-31.10. Kirikiri Workshop, Yuru-Chara mascot<br />
event, Hirameki, Japan, Mari Lihr<br />
23-27.10. ICCA World Congress, Hyderabad,<br />
India, Leena Sipilä, Johanna Grönberg<br />
25-28.10. Sibos convention, Amsterdam,<br />
Netherlands, Ines Antti-Poika<br />
26-28.10. M&I Forum workshop,<br />
Cannes, France, Leena Lassila<br />
27-28.10 Scandinavian Travel Workshop,<br />
New York, USA, Anne Relander<br />
28-29.10. Cruise Baltic Steering Committee,<br />
Copenhagen, Denmark,<br />
Katrilena Eklöf, Tuija Aavikko<br />
2-5.11. Finland Workshop,<br />
Madrid & Barcelona, Spain, Mari Lihr<br />
5.11. ETOA GEM10, London, UK, Anne Relander<br />
30.11-2.12. EIBTM fairs, Barcelona, Spain,<br />
Leena Lassila, Johanna Grönberg<br />
14.12. Workshop London, UK, Ines Antti-Poika<br />
Leading filmmakers<br />
get to know<br />
<strong>Helsinki</strong> and Lapland<br />
<strong>Helsinki</strong> again hosts the<br />
biggest travel fair in<br />
Northern Europe<br />
The Nordic Travel Fair Matka 2011 will take<br />
place at the <strong>Helsinki</strong> Exhibition & Convention<br />
Centre from 20-23 January 2011. The theme<br />
of Matka 2011 is “Future It!”. The travel fair<br />
is expected to attract around 1000 exhibitors<br />
and 80,000 visitors, including 18,000<br />
representatives of the international and<br />
domestic travel trade. In addition, over 1200<br />
media representatives will attend.<br />
Headed by the Tourist & Convention, the<br />
<strong>Helsinki</strong> Region Stand will present many of<br />
the most interesting attractions and service<br />
providers.<br />
The Meet Finland Workshop will be held<br />
in conjunction with the fair on 19 January.<br />
This international event is being organised<br />
by Comma Group Oy on behalf of the Tourist<br />
& Convention Bureau and the Finnish Fair<br />
Corporation.<br />
See you at the fair!<br />
<strong>Helsinki</strong> Region Stand: 1 B 23<br />
www.matkamessut.fi<br />
New products for<br />
stopover passengers<br />
<strong>Helsinki</strong> Airport served over 12 million passengers<br />
in 2009. The airport has developed into a major<br />
hub for passenger flights between Europe and<br />
Asia. The tourist bureaus of Espoo, <strong>Helsinki</strong> and<br />
Vantaa have initiated a new regional tourism<br />
project in co-operation with Culminatum Oy, the<br />
development company for the Greater <strong>Helsinki</strong><br />
region. The aim of the project is to develop new<br />
excursion packages that would allow stopover<br />
passengers travelling between Europe and Asia<br />
the chance to see <strong>Helsinki</strong>.<br />
Initially these new stopover products will be<br />
introduced according to the needs identified by<br />
<strong>Helsinki</strong> Region Tourist Information, which is situated<br />
at <strong>Helsinki</strong> Airport. From 15 to 20 products<br />
would be offered for both individual travellers and<br />
small groups.<br />
The regional tourist bureaus have drawn up quality<br />
criteria according to which the products will be<br />
selected and developed. These include capacity,<br />
reservation channels, utilising service networks,<br />
customer orientation and suitability for foreign<br />
markets. In addition, the target groups will have<br />
to be defined and their special needs taken into<br />
consideration.<br />
A product development period of three years has<br />
been set for the project, although it is likely that<br />
the first products will go on sale at <strong>Helsinki</strong> Region<br />
Tourist Information already in summer 2011.<br />
The strengths of each of the municipalities within<br />
Greater <strong>Helsinki</strong> will support each other, offering<br />
a diverse and interesting choice of excursions for<br />
stopover passengers.<br />
Kari Halonen<br />
Marketing Director<br />
Film Location Finland and the Finnish Lapland<br />
Film Commission organised in September a<br />
familiarisation tour of potential filming locations<br />
in <strong>Helsinki</strong> and Lapland for five leading film and<br />
television professionals. The invited guests have<br />
worked as filming organisers for numerous major<br />
film productions that include Mission Impossible<br />
3, Harry Potter and the Prisoner of Azkaban,<br />
Charlie and the Chocolate Factory, The Devil<br />
Wears Prada and Catch Me If You Can.<br />
According to Sanna Kultanen, Project Manager<br />
at Film Location Finland, the guests were extremely<br />
satisfied with their visit to Finland.<br />
“The objective was to increase awareness of<br />
Finland among professional filmmakers in order<br />
to attract more foreign productions to film here.<br />
Films that reach a wide audience have a major<br />
impact on popular conceptions about locations,”<br />
Kultanen says.<br />
The filmmakers were interested in both urban<br />
and nature locations within Finland. Over the<br />
past two years three French productions, three<br />
German productions, one US production and one<br />
Dutch production have been filmed here.<br />
Film Location Finland is a two-year EU-funded<br />
project whose aim is to augment the benefit to<br />
Finland in terms of income, image and professional<br />
skills from foreign audiovisual productions.<br />
www.filmfinland.fi<br />
DESTINATION HELSINKI 7