Introduction
Introduction
Introduction
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Event Marketing: China Cosmopolitan Show 2001<br />
• First annual China Cosmopolitan Show was<br />
staged in Shanghai from Sept 20-23 2001.<br />
• Four day fashion exhibition and shows is<br />
organized by IDG World Expo, the Hearst<br />
Corporation and Oriental Modeling & Media<br />
• Event covered by over 30 TV stations and 30<br />
print publications.<br />
• 45 min Cosmo TV production syndicated to 32<br />
stations nationwide reaching over 250 million<br />
viewers.<br />
• Event conceptualized on: glamour, excitement,<br />
fun, intimacy and perfection.<br />
• Fashion Directing: Mr. Ivan Lucchini