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Introduction

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Event Marketing: China Cosmopolitan Show 2001<br />

• First annual China Cosmopolitan Show was<br />

staged in Shanghai from Sept 20-23 2001.<br />

• Four day fashion exhibition and shows is<br />

organized by IDG World Expo, the Hearst<br />

Corporation and Oriental Modeling & Media<br />

• Event covered by over 30 TV stations and 30<br />

print publications.<br />

• 45 min Cosmo TV production syndicated to 32<br />

stations nationwide reaching over 250 million<br />

viewers.<br />

• Event conceptualized on: glamour, excitement,<br />

fun, intimacy and perfection.<br />

• Fashion Directing: Mr. Ivan Lucchini

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