The Drum UK, 2013 - Bunch

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The Drum UK, 2013 - Bunch

MODERN MARKETING

12 APRIL 2013

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THE DRUM 12.APR.13 www.thedrum.com INSIDE03

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12 April 2013

VOLUME #34 ISSUE #08

Cover: courtesy of Laurence Winram

www.lwinram.com

Cover image by Edinburgh commercial

photographer Laurence Winram.

Did Margaret

Thatcher shape

modern political

communications?

05 Leader

Editor Gordon Young

argues that Thatcher

helped create today’s

vibrant media and

marketing scene.

06 Agenda

The latest insights

from the marketing

and media industries.

12 The reel Thatcher

Jason Stone of

David Reviews looks

at the lasting legacy

of Margaret Thatcher.

15 Damn imposters!

Silas Amos from jkr

explores the phenomenon

of copycat packaging.

18 Ajaz Ahmed

on leadership

What makes a great

leader? We ask AKQA

founder Ajaz Ahmed.

COVER STORY

12

Bunch’s brand

identity for global

internet access

solution Fogg

21 Women in

the boardroom

A look at the lack of

women in senior roles

in the creative industries.

24 Desert Island Clips

Stuart Douglas of

Nice Shirt Films is

this issue’s castaway.

29 The Works

A look at some of

the best new creative

work as voted for by

our readers.

38 Last Word

Hayden Sutherland,

director of Ideal Interface,

has the last word.

29


30THE WORKS

www.thedrum.com 12.APR.13 THE DRUM

READERS’

FAVOURITE

As voted for

by readers of

thedrum.com

Bunch developed the brand identity for global

internet access solution Fogg based on the brand

directions conceived by Kurppa Hosk. Also in charge

of print production, Bunch was able to produce

materials where the ‘borderless’ theme is explored

through not only typography and visuals but also

materials, print processes and finishes.

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