MARKETING PLAN In 2015 UltrAspire’s Marketing will have an even greater focus on the athlete. Whether an individual is a seasoned veteran who has been an influential part of their sport such as many of our Elite Immortals, or contrast them with one who has just discovered their passion; One who may be new to training, racing, hydration and nutrition. Regardless of level WE ALL experience tough mental moments, pain and learning, as well as triumphs, and inner gratification. UltrAspire is a premier brand that delivers the most intuitive hydration and nutrition products available, being the industry leader in not only design, but materials and technology. It’s the athlete that benefits most from all of this energy and thought, and we aim to focus on the wide spans of athletes who appreciate and seek after the best solutions for hydration and nutrition. From development and testing, to the real world situations, we are inspired by athletes. PLANNED MARKETING & ADVERTISING FOR 2015 • Print & Online Advertising in: TrailRunner Magazine UltraRunning Magazine trailandultraltrarunning.com Running Insight INSPIRED BY THLETES elite Immortals: Luke Nelson & Krissy Moehl | Photo: Fred Marmsater take hold of your hydratIon tItan an ergonomIc bottle that’s easy to hold, soft mesh for ventIlatIon, and room for essentIals. for those who lIke to be In control of theIr own fluId from any dIstance: 13.1 to a hundred-mIler. Elite Immortal: Jeff Browning | Photo: Jim Speth Unleash the inner yoU! introducing the all-new astral Designed & tested for the female athlete. No matter your body style or shape, the Astral’s unique lines let you love the hills and free the curves! Coming this fall. www.ultraspire.com • 888-346-0608 Print Ad Examples Meet the whole IsomerIc famIly www.ultraspire.com • facebook.com/ultraspire Isomeric Ergo 8 oz Isomeric Ergo 16 oz Isomeric Race 20 oz Isomeric Pocket 20 oz Isomeric Magnon 20 oz Authentic Bryce Thatcher Design. © Intellectual Property Protected.
MARKETING contd. • Grass roots events such as: Chuckanut 50k Antelope Island Buffalo Run Zion 100 Lake Sonoma 50 Quadrock 50 Siskiyou Outback 50k Enchanted Forest Wine Run 1/2 Marathon Miwok 100k Bryce 100 Pocatello 50 Cayuga 50 San Diego 100 Hardrock 100 Speedgoat 50K Bear Brook Trail Marathon El Vaquero Loco 50K Wasatch 100 Red Mountain Running Events Zion Half Marathon WA Trail Run Series Eco-X Sports Events Holiday Lake 50K Terrapin Marathon Promise Land 50K Grindstone 100 MMTR 50 M Hellgate 100k Washington Trails Assoc. Calendar Run Wild Retreats Hurricane Trails River Run • Planned Show/Expo attendance and vendor presence at: St. George Iron Man Expo (US Championship) Outdoor Retailer Summer Market (SLC) The Running Event (Austin) Rock N’ Roll Series Events • Key Social Media outlets with photos, ads, contests, and other multimedia: Facebook Twitter Instagram YouTube • Available Point-of-Purchase items: UltrAspire Branding signage Molecular Belt System signage Waist Belt display body-forms Authorized Retailer decal Miniature catalogs (includes in-store holder) Banners Temporary tattoos Sticker decals T-shirts • Presence and/or support for many races of our Elite Immortals